TYPEWALK by Morgan van Breda

Morgan van Breda

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Design:Morgan van Breda Image credits: Morgan van Breda Printed in Canada Vancouver / British Columbia Library and Archives Canada Cataloguing in Publication Morgan van Breda, editor COMD204-Project1 Communication Design--Classroom. Emily Carr University of Art + Design,

OH! VANCOUVER I began my adventures to capturing photographs of lettering

found in the Vancouver Area. The city is full of inspiration and I wanted to use Marketing and Merchandising as a theme. I

ended up touring the city to shopping markets and malls where I got most of my images from signage, posters advertising, products and buildings.

CLASSIFICATION - Geometric San-Serif This lettering is from the Vancouver Flee Market, the type is painted on the side of the building in white with a black undershadow giving it debth. The “O” is perfectly round and compliments the roundess of the other letters.

CLASSIFICATION - Handwriting Script This is the signage for "A Bread Affair" painted on the side

of a building, I focused on the A because of the uniqueness and free flowing form of the text.

CLASSIFICATION - Handwriting Script The word happy really feels playful with its loops and circular movements compliment the text.

CLASSIFICATION - Script This "N" was taken from the word HAPPINESS in capitals. It is in yellow that brings a feeling of sunshine and joy.

CLASSIFICATION - Display This "E" was made out from five rectangles in alternating colors white and red. This is a good example of an abstract letter.

CLASSIFICATION - Transitional This poster was hanging in the window of a store, the word

“SALE” is very prominent in the way the poster was designed.

CLASSIFICATION - Grotesque San-Serif This is the “S” from CHACHI’S sign in the food court. The sans serif font is clean and simple in design using the name as the branding logo.

CLASSIFICATION - Grotesque San-Serif This "POP ROCK" embossed letters found in a music store, dividing music genres in the record section.

CLASSIFICATION -- Geometric San-Serif This was from a book store, the words "COOL BEANS" caught

my attention.with the black and white contrast this is where my eye is drawn. The word "SOUTH" is dominant as well.

CLASSIFICATION -- Dislplay This was a huge mural painted on a wall wall hylighting the letter "O" and is placed randomly along with the letter "A".

CLASSIFICATION - Script This "C" was found on a t-shirt, I focused on this letter be-

cause it is obvious of the unsemetrical lines and bumpy finish.

CLASSIFICATION - Display The popcorn container caught my eye on the self of a store, it

uses the word popcorn in bright red type with a bubble effect.

CLASSIFICATION - Display This was from Granville Island Market a tourist attraction in

Vancouver. This neon red sign grabs attention with the boldness of the letters.

Morgan van Breda / COMD204 Fall 2021 Robin Cranfield Emily Carr University of Art and Design