KashishHukkuJani_DifferentFacesOfTypefaces

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Publication Š 2020 ECUAD All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher.

Editing: Kashish Hukku Jani Design: Kashish Hukku Jani Image credits: Page 2 https://www.pinterest.ca/pin/475270566901670514/?nic_v2=1a2pek93h https://www.pinterest.ca/pin/475270566901670420/?nic_v2=1a2pek93h http://www.turizmglobal.com/wp-content/uploads/2016/08/1471505504_50X70_ renkli_logo.png Page 3 https://www.pinterest.ca/pin/526076800219012459/?nic-v2=1a2pek93h https://www.amazon.com/Tomorrow-sunny-EVAN-Black-Keys/dp/B01MXE676C Page 4 https://www.pinterest.ca/pin/784189353839916112/?nic-v2=1a2pek93h https://www.smashingfonts.com/radiant-ct-extra-cond-font-download4029 Page 5 https://www.pinterest.ca/pin/378795018641433429/?nic-v2=1a2pek93h https://www.pinterest.ca/pin/382243087117976387/?nic-v2=1a2pek93h Page 6 https://www.pinterest.ca/pin/813603488913136999/?nic-v2=1a2pek93h https://www.pinterest.ca/pin/681802831078924161/?nic-v2=1a2pek93h Page 7 https://www.imdb.com/title/tt6763664/ https://www.behance.net/gallery/47341075/Delusion-Floating-Typografik-Poster Page 8 https://www.fonthaus.com/fonts/kimmy/Refinery/KM10499 https://www.pinterest.ca/pin/210121138837886007/?nic_v2=1a2pek93h Page 9 https://www.amazon.com/Cathedral-21st-Century-Biography-Church/ dp/8833670856 https://www.pinterest.ca/pin/455637687302181641/?nic_v2=1a2pek93h https://blogs.bl.uk/inspiredby/2014/12/the-new-gothic-type-.html https://www.pentagram.com/work/cathedral-church-of-st-john-the-divine Printed in Canada _______________________________

You don’t worry bout fitting in when you custom made -Drake

One font different Some believe typography should be emotionless. Some believe that typography is the personication of expression, on paper. While Typography provides structure and foundation in a realm that has no limits, in the end it is still art.

This booklet explores how custom typefaces have not only revolutionised the way we perceive scripts, but also presents type as the epitome of translation of expression into the two dimension realm. Every expression is custom-made!

Typeface Customised font Classification Display/ Decoration Broken or interrupted construction, Letterform is modular.

Emphatic points of transition between strokes or clear breaks between elements.

This uppercase E is Stencil derived.

Regular character elements.

Medium/Normal Width.

No contrast in modelling.

Location & context From a poster advertising a play in Granvile Island.

personas Typeface Customised font Classification Display Continuous construction Medium contrast modelling No modulation Vertical Axis of contrast Rounded corners

Location & context On a skateshop banner, in downtown.

Typeface Customised font

Typeface Customised font Classification Display Continuous construction Broken curves & No slant Oval aspect of curves No contrast in modelling

Classification Hand lettering Rounded corners.

Oblique/ Slanted Medium width Sitting on Baseline

Location & context This bubbly

Shaded decoration

O is part of a marketing one- liner of a published ad for canned beer.

an ad for a daycare centre.

Location & context Found in

Typeface Between 2 Black Classification Geometric

Typeface Customised Radi-

Uppercase San-serif

Classification Grotesque

ant Extra Condensed M

Continuous construction

Uppercase San-Serif.

Small Aperture

Continuous construction

Heavy Weight

Stems are made with concave

No contrast

elements with high contrast

No spur

Condensed width

No modulation

Blunt top Ascenders

Location & context This rugged G is featured in an article in the Discover Magazine. In this example on the left, you can see that by customising this same font, movement can be added to the poster. This poster has played with the width, outline and placement of the font to add a specific expression to their message.

Location & context This elegant W was part of an article topic called “Adewolf and the tribe” in the magazine, “Discover”. The example below shows the font in a new light

Typeface Customised Lettering Classification Display Uppercase Grotesque San-serif Flat apex Has some modulation No contrast in modelling Continuous Amorphous construction

Location & context It featured on a flier for a Halloween Party, something like the one on the left Cheers to this spooky A!

Typeface Custom Komika Axis Classification Display Uppercase Grotesque San-serif Continuous construction.

Slanted and has a Flat Apex.

Medium contrast in modelling.

Has a shodow.

Location & context This A has a lot of comical and fun characters, I found it in a comic book. It can be customised to draw focus and add zest.

Typeface Camijo Display Classification Display Continuous construction with no oblique.

Fractured curve with a Round Aspect Upright Parallel Stems Exaggerated Contrast in the modelling with an Upright Axis of Contrast and Abrupt transtion.

Ascenders are Roman with a sharp and refined serif.

Typeface Sans Forgetica Regular

Classification Geometric

Oblique San serif Interrupted construction Slanted Parallel, Upright stems.

Flat Apex Stencil like production

Location & context I found this futuristic M in an article heading in the“Discover” magazine. The incomplete ele-

Location & context This smooth, elegant and sharp

ment adds visual impact to the otherwise straightforward

lowercase ‘d’ was found on a “House for Sale” board.

quote. Almost as if lures us to ponder over the saying. The

It can be customised to say a striking message.

same font can be intriguing and also straightforward.

Typeface Nocturne Serif Regular Classification Transitional

Typeface Stena Black Classification Geometric San-Serif, Uppercase,

Interrupted construction, Wedge Serifs, Pointed apex,

Continuous construction, Parallel upright stem, Bowls and

No oblique, Medium Contrast with gradual transition.

stems are touching, Straight leg, Continuous curves with a

Location & context In a Thrift Store there was an

Round aspect. No Constrast in letterforms, No oblique,

array of posters and furniture there. I found this A on a

Location & context In the above example it has been

poster that quoted the bible. In

customised in form and

the example above, by custom-

structure to add movement

ising it and adding a texture, the

and depict the expression

same font has been used to por-

of the name present in the

tray a horror series on netflix.

poster. I found it on a poster on climate change.

Typeface Customised Refinery

Typeface Customised

Woodcraft JNL

55 Hairline otf

Classification Geometric

Classification Glyphic.

Continuous construction.

Concave Upright stem.

Flared terminals.

Symmetrical and splayed

San-Serif. No oblique. Continuous construction. Angular curves.

Outline Decoration.

Location & context This chiselled S is featured in a flier for a “back to school” ad.

In the below example it has been customised to the point where it is not letters anymore but a movement that is sometimes out of focus and flows through the width.

upper terminals

Location & context This

chiselled T is featured in a flier for a boating company in Granville Island. I couldn’t find that font anywhere, so I have decided to show the below example, where it can be seen that glyphic fonts were generally used as a medium of mass communication in the late 18th C .

Typeface Customised Amador Classification Blackletter Broken curves. High contrast in the bowl of the letterform with an abrupt transition. Angled axis of contrast. Handwritting derived tapered serif in the serif. No slant. Curved leg.

Location & context This gothic R was at the launch banner of a magazine I used to volunteer for a non-profit magazine called the RTF Zine. In all the examples aorund, it is visible that blackletter still has an authoritative connotation to it. It can be customised to make church propaganda or even comical one liners. No matter what time or age, it always grabs your notice.

Kashish Hukku Jani COMD204 Fall 2020 Instructor: Robin Mitchell Cranfield Emily Carr University of Art and Design