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Publication Š 2020 ECUAD All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher. Editing: Kashish Hukku Jani Design: Kashish Hukku Jani Image credits: Page 2 https://www.pinterest.ca/pin/475270566901670514/?nic_v2=1a2pek93h https://www.pinterest.ca/pin/475270566901670420/?nic_v2=1a2pek93h http://www.turizmglobal.com/wp-content/uploads/2016/08/1471505504_50X70_renkli_logo.png Page 3 https://www.pinterest.ca/pin/526076800219012459/?nic-v2=1a2pek93h https://www.amazon.com/Tomorrow-sunny-EVAN-Black-Keys/dp/B01MXE676C Page 4 https://www.pinterest.ca/pin/784189353839916112/?nic-v2=1a2pek93h https://www.smashingfonts.com/radiant-ct-extra-cond-font-download4029 Page 5 https://www.pinterest.ca/pin/378795018641433429/?nic-v2=1a2pek93h https://www.pinterest.ca/pin/382243087117976387/?nic-v2=1a2pek93h Page 6 https://www.pinterest.ca/pin/813603488913136999/?nic-v2=1a2pek93h https://www.pinterest.ca/pin/681802831078924161/?nic-v2=1a2pek93h Page 7 https://www.imdb.com/title/tt6763664/ https://www.behance.net/gallery/47341075/Delusion-Floating-Typografik-Poster Page 8 https://www.fonthaus.com/fonts/kimmy/Refinery/KM10499 https://www.pinterest.ca/pin/210121138837886007/?nic_v2=1a2pek93h Page 9 https://www.amazon.com/Cathedral-21st-Century-Biography-Church/ dp/8833670856 https://www.pinterest.ca/pin/455637687302181641/?nic_v2=1a2pek93h https://blogs.bl.uk/inspiredby/2014/12/the-new-gothic-type-.html https://www.pentagram.com/work/cathedral-church-of-st-john-the-divine Printed in Canada _______________________________
You don’t worry bout fitting in when you custom made -Drake
One font different personalities
Some believe typography should be emotionless. Some believe that typography is the personification of expression, on paper. While Typography provides structure and foundation in a realm that has no limits, in the end it is still art. This booklet explores how custom typefaces have not only revolutionized the way we perceive scripts, but also presents type as the epitome of translation of expression into the two dimension realm. Every expression is custom-made! Typeface Customised font Classification Display/ Decoration Broken or interrupted construction, Letter-form is modular. Emphatic points of transition between strokes or clear breaks between elements. This uppercase E is Stencil derived. Regular character elements. Medium/Normal Width. No contrast in modelling. Location & context From a poster advertising a play in Granvile Island.
Typeface Customised font
Typeface Customised font
Typeface Customised font
Classification Display
Classification Hand lettering
Classification Display
Continuous construction
Rounded corners.
Continuous construction
Broken curves
Oblique/ Slanted
Medium contrast modelling
No slant and No contrast in modelling
Medium width
No modulation
Oval aspect of curves
Sitting on Baseline
Vertical Axis of contrast
Location & context This bubbly O is part
Shaded decoration
Rounded corners
of a marketing one- liner of a published ad
Location & context Found in an ad for a
Location & context On a skate shop
for canned beer.
daycare Centre due to its childish features.
banner, in downtown.
Typeface Customised Radiant Extra
Typeface Between 2 Black
Condensed M
Classification Geometric San-serif
Classification Grotesque San-Serif.
Continuous construction
Continuous construction
Small Aperture
Stems are made with concave elements
Heavy Weight
High contrast
No contrast and no modulation
Condensed width with Blunt top Ascenders
No spur
Location & context This elegant W was part of an article that high-
Location & context This rugged Uppercase G is featured in an article
lighted the land disputes between indigenous people and government.
in the Discover Magazine. In this example below, you can see that by
The example below shows the font in a passive light as advertisements.
customising this same font, movement can be added to the poster.
Typeface Custom Komika Axis
Typeface Customised Lettering
Classification Display
Classification Display
Uppercase Grotesque San-serif
Uppercase Grotesque San-serif
Continuous construction.
Flat apex
Slanted and has a Flat Apex.
Has some modulation
Medium contrast in modelling.
No contrast in modelling
Has a shadow.
Continuous Amorphous construction
Location & context This A has a lot of comical and fun
Location & context It featured on a flier for a Halloween Party, some-
characters, I found it in a comic book. It can be customized to
thing like the one below. But the same technique can also be applied to
draw focus and add zest. The below example shows how it can
give a feeling of movement and progress like the bottom right example.
also be portrayed as informative.
Typeface Camijo Display
Typeface Sans Forgetica Regular
Classification Display
Classification Geometric Oblique San serif
Continuous construction
Interrupted construction
No oblique.
Slanted
Fractured curve with a
Parallel, Upright stems.
Round Aspect
Flat Apex
Upright Parallel Stems
Stencil like production
Exaggerated Contrast with abrupt transtion.
Location & context I found this futuristic M in an article
Upright Axis of Contrast
heading in the“Discover” magazine, that dealt with the up-
Ascenders are Roman with a sharp and refined serif.
coming industrial technologies. The incomplete element adds
Location & context This smooth, elegant and sharp low-
visual impact to the otherwise straightforward quote. Almost
ercase ‘d’ was found on a “House for Sale” board. It can be
as if lures us to ponder over the saying. The same font can be
customised to say a striking message.
intriguing and also straightforward.
Typeface Nocturne Serif Regular
Typeface Stena Black
Classification Transitional
Classification Geometric San-Serif
Interrupted construction
Uppercase and no oblique
Wedge Serifs
Continuous construction
Pointed apex
Parallel upright stem
No oblique
Bowls and stems are touching
Medium Contrast with gradual transition.
Straight leg
Location & context In a Thrift Store, I found this A on a
Continuous curves with a Round aspect.
poster that quoted the bible. In the example above, by custom-
No Constrast in letterforms.
ising it and adding a texture, the same font has been used to
Location & context In the above example it has been customised in
portray a horror series on netflix. By customising, 2 things that
form and structure to add movement and depict the expression of the
are poles apart are shown.
name present in the poster. I found it on a poster on climate change.
Typeface Customised Refinery 55 Hairline otf
Typeface Customised
Classification
Woodcraft JNL
Geometric San-Serif.
Classification Glyphic.
No oblique.
Continuous construction.
Continuous construction.
Concave Upright stem.
Angular curves.
Flared terminals.
Outline Decoration.
Symmetrical and splayed upper terminals
Location & context This chiselled S is featured in a flier
Location & context This chiselled T is featured in a flier for a boating
for a “back to school” ad. In the below example it has been
company in Granville Island. I couldn’t find that font anywhere, so I
customised to the point where it is not letters anymore but a
have decided to show the
movement that is sometimes out of focus and flows through
example below, where it
the width.
can be seen that glyphic fonts are generally used as a medium of time travel to the late 18th C .
Typeface Customised Amador Classification Blackletter Broken curves with a curved Leg. No Slant. High contrast in the bowl of the letterform Abrupt Transition. Angled axis of contrast. Handwritting derived Tapered serif in the serif. Location & context This gothic R was at the launch banner of a non- profit magazine I used to volunteer for called the RTF Zine. In all the examples on the right, it is visible that blackletter still has an authoritative connotation to it. It can be customised to make church propaganda or even comical one liners. No matter what time or age, it always grabs your notice.
Kashish Hukku Jani COMD204 Fall 2020 Instructor: Robin Mitchell Cranfield Emily Carr University of Art and Design