Final Journal_Kashish Hukku Jani

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Publication Š 2020 ECUAD All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher.

Editing: Kashish Hukku Jani Design: Kashish Hukku Jani Image credits: Page 2 https://www.pinterest.ca/pin/475270566901670514/?nic_v2=1a2pek93h https://www.pinterest.ca/pin/475270566901670420/?nic_v2=1a2pek93h http://www.turizmglobal.com/wp-content/uploads/2016/08/1471505504_50X70_renkli_logo.png Page 3 https://www.pinterest.ca/pin/526076800219012459/?nic-v2=1a2pek93h https://www.amazon.com/Tomorrow-sunny-EVAN-Black-Keys/dp/B01MXE676C Page 4 https://www.pinterest.ca/pin/784189353839916112/?nic-v2=1a2pek93h https://www.smashingfonts.com/radiant-ct-extra-cond-font-download4029 Page 5 https://www.pinterest.ca/pin/378795018641433429/?nic-v2=1a2pek93h https://www.pinterest.ca/pin/382243087117976387/?nic-v2=1a2pek93h Page 6 https://www.pinterest.ca/pin/813603488913136999/?nic-v2=1a2pek93h https://www.pinterest.ca/pin/681802831078924161/?nic-v2=1a2pek93h Page 7 https://www.imdb.com/title/tt6763664/ https://www.behance.net/gallery/47341075/Delusion-Floating-Typografik-Poster Page 8 https://www.fonthaus.com/fonts/kimmy/Refinery/KM10499 https://www.pinterest.ca/pin/210121138837886007/?nic_v2=1a2pek93h Page 9 https://www.amazon.com/Cathedral-21st-Century-Biography-Church/ dp/8833670856 https://www.pinterest.ca/pin/455637687302181641/?nic_v2=1a2pek93h https://blogs.bl.uk/inspiredby/2014/12/the-new-gothic-type-.html https://www.pentagram.com/work/cathedral-church-of-st-john-the-divine Printed in Canada _______________________________

You don’t worry bout fitting in when you custom made -Drake

One font different personalities

Some believe typography should be emotionless. Some believe that typography is the personification of expression, on paper. While Typography provides structure and foundation in a realm that has no limits, in the end it is still art. This booklet explores how custom typefaces have not only revolutionized the way we perceive scripts, but also presents type as the epitome of translation of expression into the two dimension realm. Every expression is custom-made!

Typeface Customised font Classification Display/ Decoration Broken or interrupted construction, Letter-form is modular.

Emphatic points of transition between strokes or clear breaks between elements.

This uppercase E is Stencil derived.

Regular character elements.

Medium/Normal Width.

No contrast in modelling.

Location & context From a poster advertising a play in Granvile Island.

Typeface Customised font

Typeface Customised font

Typeface Customised font

Classification Display

Classification Hand lettering

Classification Display

Continuous construction

Rounded corners.

Continuous construction

Broken curves

Oblique/ Slanted

Medium contrast modelling

No slant and No contrast in modelling

Medium width

No modulation

Oval aspect of curves

Sitting on Baseline

Vertical Axis of contrast

Location & context This bubbly O is part

Shaded decoration

Rounded corners

of a marketing one- liner of a published ad

Location & context Found in an ad for a

Location & context On a skate shop

for canned beer.

daycare Centre due to its childish features.

banner, in downtown.

Typeface Customised Radiant Extra

Typeface Between 2 Black

Condensed M

Classification Geometric San-serif

Classification Grotesque San-Serif.

Continuous construction

Continuous construction

Small Aperture

Stems are made with concave elements

Heavy Weight

High contrast

No contrast and no modulation

Condensed width with Blunt top Ascenders

No spur

Location & context This elegant W was part of an article that high-

Location & context This rugged Uppercase G is featured in an article

lighted the land disputes between indigenous people and government.

in the Discover Magazine. In this example below, you can see that by

The example below shows the font in a passive light as advertisements.

customising this same font, movement can be added to the poster.

Typeface Custom Komika Axis

Typeface Customised Lettering

Classification Display

Classification Display

Uppercase Grotesque San-serif

Uppercase Grotesque San-serif

Continuous construction.

Flat apex

Slanted and has a Flat Apex.

Has some modulation

Medium contrast in modelling.

No contrast in modelling

Has a shadow.

Continuous Amorphous construction

Location & context This A has a lot of comical and fun

Location & context It featured on a flier for a Halloween Party, some-

characters, I found it in a comic book. It can be customized to

thing like the one below. But the same technique can also be applied to

draw focus and add zest. The below example shows how it can

give a feeling of movement and progress like the bottom right example.

also be portrayed as informative.

Typeface Camijo Display

Typeface Sans Forgetica Regular

Classification Display

Classification Geometric Oblique San serif

Continuous construction

Interrupted construction

No oblique.

Slanted

Fractured curve with a

Parallel, Upright stems.

Round Aspect

Flat Apex

Upright Parallel Stems

Stencil like production

Exaggerated Contrast with abrupt transtion.

Location & context I found this futuristic M in an article

Upright Axis of Contrast

heading in the“Discover” magazine, that dealt with the up-

Ascenders are Roman with a sharp and refined serif.

coming industrial technologies. The incomplete element adds

Location & context This smooth, elegant and sharp low-

visual impact to the otherwise straightforward quote. Almost

ercase ‘d’ was found on a “House for Sale” board. It can be

as if lures us to ponder over the saying. The same font can be

customised to say a striking message.

intriguing and also straightforward.

Typeface Nocturne Serif Regular

Typeface Stena Black

Classification Transitional

Classification Geometric San-Serif

Interrupted construction

Uppercase and no oblique

Wedge Serifs

Continuous construction

Pointed apex

Parallel upright stem

No oblique

Bowls and stems are touching

Medium Contrast with gradual transition.

Straight leg

Location & context In a Thrift Store, I found this A on a

Continuous curves with a Round aspect.

poster that quoted the bible. In the example above, by custom-

No Constrast in letterforms.

ising it and adding a texture, the same font has been used to

Location & context In the above example it has been customised in

portray a horror series on netflix. By customising, 2 things that

form and structure to add movement and depict the expression of the

are poles apart are shown.

name present in the poster. I found it on a poster on climate change.

Typeface Customised Refinery 55 Hairline otf

Typeface Customised

Classification

Woodcraft JNL

Geometric San-Serif.

Classification Glyphic.

No oblique.

Continuous construction.

Continuous construction.

Concave Upright stem.

Angular curves.

Flared terminals.

Outline Decoration.

Symmetrical and splayed upper terminals

Location & context This chiselled S is featured in a flier

Location & context This chiselled T is featured in a flier for a boating

for a “back to school” ad. In the below example it has been

company in Granville Island. I couldn’t find that font anywhere, so I

customised to the point where it is not letters anymore but a

have decided to show the

movement that is sometimes out of focus and flows through

example below, where it

the width.

can be seen that glyphic fonts are generally used as a medium of time travel to the late 18th C .

Typeface Customised Amador Classification Blackletter Broken curves with a curved Leg. No Slant.

High contrast in the bowl of the letterform Abrupt Transition.

Angled axis of contrast.

Handwritting derived Tapered serif in the serif.

Location & context This gothic R was at the launch banner of a non- profit magazine I used to volunteer for called the RTF Zine. In all the examples on the right, it is visible that blackletter still has an authoritative connotation to it. It can be customised to make church propaganda or even comical one liners. No matter what time or age, it always grabs your notice.

Kashish Hukku Jani COMD204 Fall 2020 Instructor: Robin Mitchell Cranfield Emily Carr University of Art and Design