Jasmine

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Classification used

for

of

typefaces

perfumes

Table of Content

01.

Burberry --- Bodoni

Jo Malone --- Newtext Rg BT

03.

Dior ---

Nicolas Cochin EF Rg

Chanel ---

05.

02.

Couture

Dolce & Gabbana

Colophon

---

04.

Futura

0 6.

Bodoni

Modern Serif Font Didone Vertical Stress High contrast wide-spaced lettering

a

b

c

d

e

f

g

h

Designed by Giambattista Bodoni Bespoke expanded version of bodoni Changed the font’s height to 60-70% Since August 2018, changed to geometric sans serif

i

j

k

l

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o

p

a

Newtext Rg BT Serif Designed by Ray Baker Release date 1974 Glyphic serif Minimal storke weight contrast Triangular serif shapes

b

c

d

e

f

g

h

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o

p

q

Nicolas Cochin EF Rg Designed by Georges Peignot Produced in 1912 Low x-height Transitional Delicate design Long ascenders Vertical storkes & stress Oblique and bracketed serifs

a b c d e f g h i j k l m n o p

a

b

c

d

e

f

g

h

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p

Couture San - Serif Designed by Chase Babb Proper baseline Keen & Unique Characters Round “O” & “C”

Sans - Serif Designed by Paul Renner Gemoetric sans serif Modernist Low x-height Round “O” Lowercase has tall ascenders Single-story forms for the “a” & “g” No contrast between storkes

Futura

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b

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C O L O P H O N Publication Š 2020 ECUAD All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher.

Editing: Jasmine Moon Design: Jasmine Moon Image credits: https://www.dapperconfidential.com/best-chanel-colognes-for-men/ https://ca.burberry.com/burberry-brit-for-her-eau-de-toilette-100ml-p38927341 https://stylesociety.co.za/style-soiree-my-burberry-blush/my-burberry-blush-fragrance-2017/ https://www.dafont.com/theme.php?cat=502&page=3 https://www.fontsmith.com/blog/2017/01/16/fonts-and-luxury-brands-chapter-three-fashion#:~:text=Dior,copy%20in%20upper%20and%20lowercase.

Printed in Canada _______________________________ Typeset in: MADE Sunflower Bellerose Proxima Nova Bodoni 72 Smallcaps Newtext Rg BT Nicolas Cochin EF Couture Futura Library and Archives Canada Cataloguing in Publication (Jasmine Moon), editor (Perfume Brand Font Classification)/ (Jasmine Moon) ; COMD204-Project1 Type Safari.

ISBN 975-1-696359-81-7 (pbk.)

1. Student project. 2. Illustration and Communication Design--Classroom. Emily Carr University of Art + Design, host institution V. Title.

N8236.P35B83 2015 704.9’4933827282 C2013-903923-6

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