Urban Skyline Type
Urban Skyline Type Urban Skyline Type Urban Skyline Type Urban Skyline Type Urban Skyline Type Urban Skyline Type Urban Skyline Type
Publication Š 2020 ECUAD All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher. Editing & Design by Hayley Ng Typeset in Sofia Pro Printed in Canada
Geometric Sans Serif Flyer
Designed by Linotype Design Studio
This logo was found on the side of a newspaper dispenser.
• Round ‘o’ and bowls • Low stroke modulation • Low contrast • Short descenders and taller ascenders • Single storey 'a' • Heavy weight • Rational axis
01
02
Display
This unique signage was found on the signage of a beauty centre.
Calluna Sans Semibold Designed by Jos Buivenga
(modified font)
Sans Serif
• Glyphic quality in end of ‘r’ and ‘c’ • Broken ‘O’, looks similar to a script • Low stroke modulation • Low contrast • Rounded baseline terminals • Slight oblique
Windsor Designed by International TypeFounders and Mecanorma
• Serifs on arm of ‘T’ are splayed outward • Oblique and blunt bracketed serifs • Horizontal spur on the ‘G’ • Small leg of ‘R’ This signange is placed on top of my local grocery store.
• Low contrast • Heavy weight • Humanist axis
03
Display
This simple yet striking sign was found in front of a small pho restaurant.
Condensed Width
04
• Small ‘e’ aperature • Straight crossbar in 'e' • Short descenders and ascenders • Foot of ‘t’ has a calligraphic influence
Impact Designed by Geoffrey Lee
• Rational axis • Heavy weight • High x-height • Low modulation
Unnamed font This clean and rounded font was found on the signage hanging above a unisex wax bar.
• No spurs on the ‘p’ or ‘d’, instead they are rounded • Large 'e' aperature • Straight crossbar in 'e' • No top of stem on ‘r’ • Spine of 's' is flatter than the normal curved spine
• Generous x-height • Little to no contrast and modulation • Short descenders and ascenders • Rational axis
05
06
Display
This signage was found at a local eyewear and optical store.
• Bracketed and rounded serifs • Low stroke modulation
• Interrupted construction in uppercase ‘A’ and ‘P’ • Horizontal crossbar in ‘e’ • Generous x-height
Appleyard Designed by Leslie Usherwood
(modified font)
• Low contrast • Heavy weight • Rational axis
Old Style Brighton Designed by Alan Bright
• Heavy weight • Straight leg of ‘R’ • Rounded apex of ‘A’
• Low contrast • Gradual modulation • Bracketed and rounded serifs This iconic logo was found on a shopping cart near the well-known grocery store.
Heavy Weight
07
Humanist & Blackletter 08
Unnamed font
• Uppercase letters have bracketed serifs • Oblique serifs on the lowercase letters • Slanted crossbar in lowercase ‘e’ (reminiscent of old style) • Gradual stroke modulation • Double Storey ‘a’
This vibrant orange sign was hung above a small pizza store tucked away in the corner of the bustling plaza.
Handlettering
Unnamed font • Mimicking pen strokes or handwriting • Outlined decoration • Rounded/ball-like terminals
This café logo was found on a sandwich board in front of the restaurant.
Modern Handwriting • Low contrast • Low stroke modulation
09
Signage credits: P2-P3 P6 P7 P8-P9 P8-P9 P10-11 P10-11 P12-P13 P14
Burnaby Now logo Orchid Beauty Centre Greystone Village Shopping Centre Pho d’lite Stripped Wax Bar Ace Optical Whole Foods Market Uncle Fatih’s Pizza Ricky’s Café
Library and Archives Canada Cataloguing in Publication Hayley Ng, editor Urban Skyline Type/ Hayley Ng ; COMD204-Project1 Type Safari. ISBN 975-1-696359-81-7 1. Student project. 2. Illustration and Communication Design--Classroom. Emily Carr University of Art + Design, host institution Urban Skyline Type N8236.P35B83 2015 704.9’4933827282 C2013-903923-6
Hayley Ng COMD204 Fall 2020 Robin Mitchell Cranfield Emily Carr University of Art and Design