Hayley Ng V2

Urban Skyline Type

Urban Skyline Type Urban Skyline Type Urban Skyline Type Urban Skyline Type Urban Skyline Type Urban Skyline Type Urban Skyline Type

Publication Š 2020 ECUAD All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher.

Editing & Design by Hayley Ng Typeset in Sofia Pro Printed in Canada

Geometric Sans Serif Flyer

Designed by Linotype Design Studio

This logo was found on the side of a newspaper dispenser.

• Round ‘o’ and bowls • Low stroke modulation • Low contrast • Short descenders and taller ascenders • Single storey 'a' • Heavy weight • Rational axis

01

02

Display

This unique signage was found on the signage of a beauty centre.

Calluna Sans Semibold Designed by Jos Buivenga

(modified font)

Sans Serif

• Glyphic quality in end of ‘r’ and ‘c’ • Broken ‘O’, looks similar to a script • Low stroke modulation • Low contrast • Rounded baseline terminals • Slight oblique

Windsor Designed by International TypeFounders and Mecanorma

• Serifs on arm of ‘T’ are splayed outward • Oblique and blunt bracketed serifs • Horizontal spur on the ‘G’ • Small leg of ‘R’ This signange is placed on top of my local grocery store.

• Low contrast • Heavy weight • Humanist axis

03

Display

This simple yet striking sign was found in front of a small pho restaurant.

Condensed Width

04

• Small ‘e’ aperature • Straight crossbar in 'e' • Short descenders and ascenders • Foot of ‘t’ has a calligraphic influence

Impact Designed by Geoffrey Lee

• Rational axis • Heavy weight • High x-height • Low modulation

Unnamed font This clean and rounded font was found on the signage hanging above a unisex wax bar.

• No spurs on the ‘p’ or ‘d’, instead they are rounded • Large 'e' aperature • Straight crossbar in 'e' • No top of stem on ‘r’ • Spine of 's' is flatter than the normal curved spine

• Generous x-height • Little to no contrast and modulation • Short descenders and ascenders • Rational axis

05

06

Display

This signage was found at a local eyewear and optical store.

• Bracketed and rounded serifs • Low stroke modulation

• Interrupted construction in uppercase ‘A’ and ‘P’ • Horizontal crossbar in ‘e’ • Generous x-height

Appleyard Designed by Leslie Usherwood

(modified font)

• Low contrast • Heavy weight • Rational axis

Old Style Brighton Designed by Alan Bright

• Heavy weight • Straight leg of ‘R’ • Rounded apex of ‘A’

• Low contrast • Gradual modulation • Bracketed and rounded serifs This iconic logo was found on a shopping cart near the well-known grocery store.

Heavy Weight

07

Humanist & Blackletter 08

Unnamed font

• Uppercase letters have bracketed serifs • Oblique serifs on the lowercase letters • Slanted crossbar in lowercase ‘e’ (reminiscent of old style) • Gradual stroke modulation • Double Storey ‘a’

This vibrant orange sign was hung above a small pizza store tucked away in the corner of the bustling plaza.

Handlettering

Unnamed font • Mimicking pen strokes or handwriting • Outlined decoration • Rounded/ball-like terminals

This café logo was found on a sandwich board in front of the restaurant.

Modern Handwriting • Low contrast • Low stroke modulation

09

Signage credits: P2-P3 P6 P7 P8-P9 P8-P9 P10-11 P10-11 P12-P13 P14

Burnaby Now logo Orchid Beauty Centre Greystone Village Shopping Centre Pho d’lite Stripped Wax Bar Ace Optical Whole Foods Market Uncle Fatih’s Pizza Ricky’s Café

Library and Archives Canada Cataloguing in Publication Hayley Ng, editor Urban Skyline Type/ Hayley Ng ; COMD204-Project1 Type Safari.

ISBN 975-1-696359-81-7 1. Student project. 2. Illustration and Communication Design--Classroom. Emily Carr University of Art + Design, host institution Urban Skyline Type N8236.P35B83 2015 704.9’4933827282 C2013-903923-6

Hayley Ng COMD204 Fall 2020 Robin Mitchell Cranfield Emily Carr University of Art and Design