Publication Š 2020 ECUAD All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher. Editing: Lillian chen Design: Lillian Chen Printed in Canada Library and Archives Canada Cataloguing in Publication Lillian Chen, editor Fonts in Bookstore in China/ Lillian Chen ; COMD204-Project1 Type Safari. ISBN 975-1-696359-81-7 (pbk.) 1. Student project. 2. Illustration and Communication Design--Classroom. Emily Carr University of Art + Design, host institution V. Title. N8236.P35B83 2015 704.9’4933827282 C2013-903923-6
Contents Baskerville for E & All About Love 002-003 Gramond Premier Pro for BOOKS AND THE CITY 004 Athelas for LIBRARY 005 Minion Variable Concept for T 006 Courier New for ADVENTURES 007 Charter for BESTS 008 Apple Chancery for Booart Lift 009 ITC Franklin Gothic Book for Reading Heart 010 方正小标宋体 for 背包太沉 011
This ALL ABOUT LOVE was found on the decoration of door head of Sisyphe booksotre in Nanjing UNI Park. Baskerville is a serif typeface designed in the 1750s by John Baskerville (1706–1775) in Birmingham, England, and cut into metal by punchcutter John Handy.
002
Baskerville
AA
A
ABCDEFGHIJKLM
Transitional Serif Uppercase Vertical Strokes Vertical Stress Oblique Serif
A
NOPQRSTUVWXYZ
E
ABCDEFGHIJKLM
Transitional Serif Uppercase Vertical Strokes Vertical Stress Oblique Serif
E
NOPQRSTUVWXYZ
ellivreksaB
003 This letter E was found in a fancy window dressing of a British style bookstore in Nanjing UNI Park. Baskerville is classified as a transitional typeface , intended as a refinement of what are now called old-style typefaces of the period, especially those of his most eminent contemporary, William Caslon.
EE
Garamond Premier Pro
BB This BOOKS AND THE CITY is on a carved poster neer the front door of Sisyphe bookstore. Garamond Premier Pro was designed by Robert Slimbach. From Adobe Originals.Garamondstyle typefaces usually used for book printing and body text.
004
B B
ABCDEFGHIJKLM
Transitional Serif Uppercase Vertical Strokes Vertical Stress Pronounced Contrast
B
NOPQRSTUVWXYZ
S
ABCDEFGHIJKLM
S
Transitional Serif Uppercase Vertical Strokes Vertical Stress Pronounced Contrast Oblique Serif
NOPQRSTUVWXYZ
S
M
005 This is SISYPHE CITY LIBRARY is beside the bookstore's gate,infront of the cashier. Athelas is a serif typeface designed by Veronika Burian and Jose Scaglione and intended for use in body text. Released by their company TypeTogether in 2008, Burian and Scaglione described Athelas as inspired by British fine book printing.
Athelas
SS
TT
Minion is a serif typeface released in 1990 by Adobe Systems. Designed by Robert Slimbach, it is inspired by late Renaissance-era type and intended for body text and extended reading.
Minion Variable Concept
006
This letter T was found on wall paper of a British style bookstore in Nanjing UNI Park.
T
ABCDEFGHIJKLM
Transitional Serif Uppercase Vertical Strokes Vertical Stress Oblique Serif
T
NOPQRSTUVWXYZ
A
A B C D E F G H I J K L M
A
Slab-Serif Heavy Serif Bracketing No Contract Uppercase
N O P Q R S T U V W X Y Z
Courier New
AA This word ADVENTURES was found on the decoration on the glass door of a coffee shop inside the bookstore. Courier New appears as a system font on many electronic devices. This Courier variant was produced for electronic use by Monotype. The fonts were also sold commercially by Ascender Corporation. Punctuation marks were reworked to make the dots and commas heavier.
007
Charter
BB
This BESTS is on the introduce poster of Siyphe booksotre in NanJIng. Charter is a transitional serif typeface designed by Matthew Carter in 1987 for Bitstream Inc. The font based on Pierre-Simon Fournier's characters, originating from the 18th century. Charter font family includes Regular and Bold weights, including matching Italics.
008
N
B B
ABCDEFGHIJKLM
B
Transitional Serif Uppercase Vertical Strokes Vertical Stress Oblique Serif No Bracketing
NOPQRSTUVWXYZ
L
ABCDEFGHIJKLM
L
Hand Lettering Script High contrast Lower&Uppercase
NOPQRSTUVWXYZ
LL This Booart Life is on the introduce poster of Sisyphe booksotre in NanJing. “Compared to Lucida Calligraphy, Apple Chancery has a smaller x-height and a lesser degree of slant, more in keeping with classical chancery cursives.” — Bigelow & Holmes
009
Apple Chancery
M
This Reading Heart is on the wall beside bookshelf, and infront of the area for people reading book. Franklin Gothic Morris was designed by Fuller Benton for the American Type Founders Company in 1903-1912. Franklin Gothic may have been named for Benjamin Franklin; however, the design has no historical relationship to that famous early American printer and statesman.
gg
ITCFranklinGothic LT Pro CnBk
010
g
ABCDEFGHIJKLM
Grotesque San-Serif A double-story lowercase "g" Minial Contrast more square carves
g
NOPQRSTUVWXYZ
滚滚长江东逝水
太 太
Serif Song ti Thin&straight horizontals Thick verticals
浪花淘净英雄
方正小标宋
太 太
_GBK
This 背包太沉 is on the wall above the book selling area in Sisyphe Bookstore in Nanjing. 方正小标宋 was designed by Founder company, improved from the 1964 Shanghai Institute of Printing technology title song, is specifically designed for small title design, has long been widely used in the "red head document" title.
011
Lillian Chen COMD204 Fall 2020 Instructor: Robin Mitchell Cranfield Emily Carr University of Art and Design