Si Watson Final

Spotlit

a diary of lamp posts along Main Street

by SI WATSON

This geometric sans serif type was found on a poster glued to a lamp post on Main street near 18th. It is part of a larger poster advertising “culture days”, an event in Vancouver happening this fall. Created in Sugo Pro Classic Regular, the type is only used in all-caps on this poster. This shows the long rectangular shape of the letters.

FEATURES:

Straight “R” leg • Flat “A” apex • Uppercase • No modulation

This geometric sans serif is seen on a poster glued to a lamp post on Main street at 22nd. It is written in the typeface Touche in Bold. None of the letters surpass the x-height, making it a very short, symmetrical, square font. This type is adverstising a fitness app for pregnant individuals.

FEATURES:

No axis • Circular curves • Short “r” shoulder • Double-storey “a” • Horizontal “e” cross bar • Lowercase • Low modulation

This type was found advertising a comedy club on a lamp post on Main and 19th. This display humanist sans serif is very reminiscent of New Jonesy Latin Rough, however the capital leg of the R is curved on the poster, and straigvht in the previously mentioned typeface.

The type seen on the poster is very playful.

FEATURES:

Flat “A” apex • Curved “R” leg • Uppercase • Low modulation

This grotesque sans serif was found on 19th just off of Main Street. It is part of a larger display of posters outlining social programs and discussing police brutality. The posters use Neue Helvetica Pro 87 Condensed Heavy to represent an important message.

FEATURES:

Curved “R” leg • Vertical axis • Gradual transition • Flat “A” apex • Vertical spur on “G” • Uppercase • Low to moderate modulation

This funky display, humanist sans serif was found on a poster advertising a sale for a skateboard shop. The geometric edges create a skeleton-like geometric look. The typeface used on this poster is unknown.

The poster was found on Main street and 22nd.

FEATURES:

Vertical axis • Flat “A” apex • Moderate modulation • Gradual transition • Abrupt terminals • Uppercase

This transitional Roman serif type was found on on Main and 22nd, and is part of a larger poster advertising real estate in Vancouver. It is written in the typeface Baskerville, representing an elegant and simple experience.

FEATURES:

Very sharp and refined serifs • Horizontal “e” crossbar • Double storey “a” • Ball terminals • Lowercase • High modulation

This grotesque, display sans serif was found advertising a distribution, printing and poster design company named “the Poster Guy”. It was found on Main and 22nd, and uses the typeface Plakette Serial.

FEATURES:

Vertical “G” spur • Vertical axis • Low modulation • Lowercase

Looking for a night of laughs?

This grotesque display sans serif type was found advertising a comedy night on a lamp post on Main and 19th. It uses Alternate Gothic Bold to advertise the evening.

FEATURES:

Horizonal “e” crossbar • High modulation • Double storey “a” • Lowercase

This simple geometric sans serif was found on a poster advertising the Vancouver Book Fair. This is part of a longer text detailing the exhibitors participating in the event. The text is typed in Proxima Nova Regular.

FEATURES:

Tall x-height • Low modulation • No axis • Horizontal “e” crossbar • Lowercase

This simple geometric sans serif text was found along Main street and 18th. The text is describing the “culture days” event happening in Vancouver this fall. It is a readable paragraph set in a large size of Guerrer Medium.

FEATURES:

Horizontal “e” crossbar • The “c” is almost a perfect circle • Double storey “a”• Tall x height • No modulation • Lowercase

Si Watson COMD204 ECU November 1st, 2020 Robin Mitchell-Cranfield