Publication Š 2020 ECUAD All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without prior written permission of the publisher. Editing: Lillian chen Design: Lillian Chen Printed in Canada Library and Archives Canada Cataloguing in Publication Lillian Chen, editor Fonts in Bookstore in China/ Lillian Chen ; COMD204-Project1 Type Safari. ISBN 975-1-696359-81-7 (pbk.) 1. Student project. 2. Illustration and Communication Design--Classroom. Emily Carr University of Art + Design, host institution V. Title. N8236.P35B83 2015 704.9’4933827282 C2013-903923-6
Contents Baskerville for E & All About Love 002-003 Gramond Premier Pro for BOOKS AND THE CITY 004 Athelas for LIBRARY 005 Minion Variable Concept for T 006 Courier New for ADVENTURES 007 Charter for BESTS 008 Apple Chancery for Booart Lift 009 ITC Franklin Gothic Book for Reading Heart 010 方正小标宋体 for 背包太沉 011
Baskerville is a serif typeface designed in the 1750s by John Baskerville (1706–1775) in Birmingham, England.
002
Baskerville
Location: This ALL ABOUT LOVE was found on the decoration of door head of Sisyphe bookstore in Nanjing.
A
ABCDEFGHIJKLM
Transitional Serif Uppercase Vertical Strokes Vertical Stress Oblique Serif
A
NOPQRSTUVWXYZ
Baskerville
003 Location: This letter E was found in a fancy window dressing of a British style bookstore in Nanjing.
Baskerville is categorized as a transitional font, intended to complete what is now known as the old-style font.
E
ABCDEFGHIJKLM
E
Transitional Serif Uppercase Vertical Strokes Vertical Stress Oblique Serif
NOPQRSTUVWXYZ
Garamond Premier Pro
Location: This BOOKS AND THE CITY is on a carved poster near the front door of Sisyphe bookstore.
Garamond Premier Pro was designed by Robert Slimbach. From Adobe Originals. Garamond-style typefaces usually used for book printing and body text.
004
B
ABCDEFGHIJKLM
Transitional Serif Uppercase Vertical Strokes Vertical Stress Pronounced Contrast
B
NOPQRSTUVWXYZ
005 Location: This is SISYPHE CITY LIBRARY is beside the bookstore's gate,in-front of the cashier.
Athelas
Athelas is a serif typeface designed by Veronika Burian and Jose Scaglione to be used for text. Released in 2008 by their company TypeTogether, Burian and Scaglione claim that Athelas was inspired by fine British book printing.
S
ABCDEFGHIJKLM
S
Transitional Serif Uppercase Vertical Strokes Vertical Stress Pronounced Contrast Oblique Serif
NOPQRSTUVWXYZ
Location: This letter T was found on wall paper of a British style bookstore in Nanjing.
Minion is a serif typeface released in 1990 by Adobe Systems. Designed by Robert Slimbach, it is inspired by late Renaissance-era type and intended for body text and extended reading.
Minion Variable Concept
006
T
ABCDEFGHIJKLM
Transitional Serif Uppercase Vertical Strokes Vertical Stress Oblique Serif
T
NOPQRSTUVWXYZ
Courier New
Location: This word ADVENTURES was found on the decoration on the glass door of a coffee shop inside the bookstore.
Courier New appears as a system font on many electronic devices. This Courier variant is produced by the Monotype Corporation for electronic use. These fonts are also commercially marketed by Ascender, Inc. Punctuation was redesigned to make the dots and commas heavier.
007
A
A B C D E F G H I J K L M
Slab-Serif Heavy Serif Bracketing No Contract Uppercase
A
N O P Q R S T U V W X Y Z
Charter
Location; This BESTS is on the introduce poster of Siyphe bookstore in Nanjing.
Charter is a transitional serif typeface designed by Matthew Carter in 1987 for Bitstream Inc. The font based on Pierre-Simon Fournier's characters, originating from the 18th century.
008
N
B
ABCDEFGHIJKLM
B
Transitional Serif Uppercase Vertical Strokes Vertical Stress Oblique Serif No Bracketing
NOPQRSTUVWXYZ
Apple Chancery
Location: This Booart Life is on the introduce poster of Sisyphe bookstore in Nanjing.
“Compared to Lucida Calligraphy, Apple Chancery has a smaller x-height and a lesser degree of slant, more in keeping with classical chancery cursives.” — Bigelow & Holmes
009
N
L
ABCDEFGHIJKLM
Hand Lettering Script High contrast Lower&Uppercase
L
NOPQRSTUVWXYZ
Location: This Reading Heart is on the wall beside bookshelf, and in-front of the area for people reading book.
Franklin Gothic was designed by Fuller Benton for the American Type Founders Company in 1903-1912. Franklin Gothic may have been named for Benjamin Franklin; but the design has no historical relationship to that famous early American printer and statesman.
ITCFranklinGothic LT Pro
010
g
ABCDEFGHIJKLM
Grotesque San-Serif A double-story lowercase "g" Minimal Contrast square carves
NOPQRSTUVWXYZ
g
方正小标宋
Location: This 背包太沉 is on the wall above the book selling area in Sisyphe Bookstore in Nanjing.
_GBK
方正小标宋 was designed by Founder company, improved from the 1964 Shanghai Institute of Printing technology title song, is specifically designed for small title design, has long been widely used in the "red head document" title.
011
太
滚滚长江东逝水
太 Serif Song ti Thin&straight horizontals Thick verticals
浪花淘净英雄
Lillian Chen COMD204 Fall 2020 Instructor: Robin Mitchell Cranfield Emily Carr University of Art and Design