CLARA

Clara Mariz Y Ngie

sans.

COMD 204 Typographic Communication

sans. a brief introduction to sans serif type classifications

Publication Š 2020 ECUAD

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***** Printed in Canada

grotesque neo-grotesque humanistic modulated mixed

CLASSIFICATIONS

geometric

mathematical forms constructed on simple, geometric shapes — the circle and rectangle

l

FUTURA

O

Paul Renner

aka modernist usually monoline no stroke contrast no axis

1927

GEOMETRIC

*****

grotesque

19 03 Morris Fuller Benton

FRANKLIN GOTHIC

square-ness of the curve low stroke contrast close-set jaws spurred G

helve tica

neo-grotesque

1957

Max Miedinger Eduard Hoffmann “the ubiquitous corporate typeface� open-tailed/single-storey g has clean lines low to no stroke contrast

.......

1926

humanistic

Gill Sans

! ;

low stroke contrast two-storey a and g

based on the proportions of inscriptional Roman capitals rather than grotesques

Eric Gill

unlike other classifications, modulated sans serifs have very clear stroke modulations can also be described as ‘stressed’ sans serifs

mixed sans serifs have qualities of one or more classification

Neuzeit S combines qualities of both geometric and grotesque based on Neuzeit Grotesk

a cross between humanist and geometric styles mimics the shape of rectangles instead of circles

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