ThisWeek: 2012 Race for the Cure

TOGETHER, WE WILL:

SCREEN MORE. TREAT BETTER.

CURE FASTER.

20th Annual Komen Columbus Race for the Cure on GISTER TODAY FOR THE

A special advertising section of ThisWeek Community News | May 17, 2012

Saturday, May 19, 2012 www.komencolumbus.org

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Komen Columbus Race for the Cure

May 17, 2012

All photos courtesy of Komen Columbus

LEFT: Crowd gets ready for 2008 Race. ABOVE: Runners in 1995 Race. ABOVE MIDDLE: Jimmy Crum, center, with his wife Miriam and former Board President, Yvonne Simon- Perotti during 1995 Race. BOTTOM LEFT: Runner with little girl in 2010.

Twenty races, thousands of lives changed

By NICOLLE RACEY Komen Columbus

When the organizers of the very first Komen Columbus Race for the Cure kicked off the inaugural event on September 18, 1993, they did not realize they created the first wave of HOPE. That first wave has rippled into a tidal wave and continues to grow bigger and bigger each year.

Depending on whom you ask, the annual Race means different things to different people. For longtime volunteer Bev Bailey, the event is a reminder of why it’s important to keep fighting.

“Race day is always bittersweet. (On May 19), I’ll put on my 15th volunteer t-shirt and take my place at the Race for the Cure. I will have a sign on my back remembering my sister and my grandmother and celebrating my many phenomenal friends who have fought the battle for their lives,” said Bailey.

“As I applaud the beautiful survivors in their pink shirts, I hold on to the thought that with every step and every dollar raised, we are just a little closer.”

WBNS-10TV Anchor Andrea Cam-

bern recalls the very first Race and the 749 participants that showed up on that rainy September day. Cambern has attended every Race since 1993 and she has seen and experienced firsthand the growing number of participants and survivors at the Race. For Cambern, the Race is a testimony to the heart of the Central Ohio community. “(The Race) is the most amazing example of the heart, soul and compassion of this community. Each year I am more convinced than ever that we are going to find a cure,” said Cambern.

For Rita Welsh, who is currently battling breast cancer, the Race is a reminder that she is alive and fighting for herself and others.

“Cancer puts your life into perspective. To be there participating means I am still alive and that is worth everything. Even though I have metastasis breast cancer now, I still try not to let cancer rule what I do though it’s more difficult. You appreciate every single day and every single race,” said Welsh.

In the Race’s 20-year history, Komen Columbus has had many sponsors contribute their time, resources and funds to create a memorable event to honor survivors and celebrate the lives of those whom we’ve lost.

For the past 16 years, Value City Furniture has been one of the companies leading the charge and supporting Komen Columbus to raise money for programs in Central and Southeastern

“(The Race) is the most amazing example of the heart, soul and compassion of this community. Each year I am more convinced than ever that we are going to find a cure.”

— ANDREA CAMBERN WBNS 10TV Anchor Ohio. This year, Value City Furniture is the co-presenting sponsor for the Race with another Schottenstein affiliate, DSW, but as Vice President of Corporate Affairs Michael Broidy says, it’s not only an honor to be part of the Race, it’s important to give back and support programs that ultimately benefit their employees, customers and the community overall.

Debra Penzone of the Charles Penzone Salons, a Race sponsor since 2002, says every Race is an opportunity to interact with survivors and their families. “We are looking forward to spending time in the survivor’s tent with our team of professionals helping to pamper these women that truly deserve it! It’s inspiring to hear their stories of survival and get to share the moment with them and their families,”

Believe Hope Have Faith

said Penzone.

Charles Penzone Salons sets up a mini-spa at SurvivorPalooza on Race Day, offering mini-massages and other pampering services for survivors.

The growth and success of Komen Columbus can be measured in many ways, but the most important measure of success is the number of lives touched and impacted. As the Race has grown, so has the need for breast health programs in the community.

Katie Carter, executive director for Komen Columbus reflects on the past 20 Races and is not surprised at the outpouring of support and compassion from the community.

“This just proves to me that we live in a community that stands behind our mission and truly believes we WILL find a cure for breast cancer,” said Carter, “Together we have saved lives and we will continue to work together to find a cure, however long it takes.”

Looking forward to the next 20 years, Carter says the mission and end-goal is to find a cure.

“Until we do find a cure, Komen Columbus will always be there to support the men and women going through their battle with this disease. They are not alone and we will continue to raise money, advocate for breast cancer research and support programs that mirror the goals of our mission: to save lives and end breast cancer forever.”

Every step we take together gives another man or woman battling this disease HOPE – and in the end, HOPE is priceless.

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May 17, 2012

Komen Columbus Race for the Cure

©2012 OhioHealth

You are not your tumor.

You are not a victim.

Or another breast cancer diagnosis.

WE see you as YOU.

You don’t need to be defined by your disease.

What you need is the combined strength of 70 physicians from five different medical specialties behind you in this fight. Experts who consult with each other and you to determine the best course of action. Like offering advanced treatments and 26 clinical research trials. And making sure your

own breast health patient navigator, a specially trained registered nurse, is with you every step of the way. Because, the way WE see it, innovation and compassion go hand in hand. Learn more about our individualized approach to breast cancer care at CancerCall (614) 566.4321 or you can visit OhioHealthCancerCare.com

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Komen Columbus Race for the Cure

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May 17, 2012

Ron Coleman: Honorary chair and five-year breast cancer survivor

Short North W GOODALE ST

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• Peer Review

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I-71 Northbound • Ramp from Broad St. • Ramp from Long St. Westbound Ramp from Long St. Eastbound • Exit to 670 W • Exit to Leonard Ave. For more detailed information, refer to komencolumbus.org.

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I-670 Westbound • Ramp from Jack Gibbs Blvd.

• Exit to 3rd St./High St./ Convention Center I-71 Southbound • Ramp from 5th Ave. • Exit to Cleveland Ave. and Leonard Ave. (Jack Gibbs Blvd.)

• Left exit to Spring St.

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• Triple Negative Breast Cancer

3. Komen employs two types of funding mechanisms to ensure that our research approach has a broad continuum, is collaborative and addresses the greatest need.

I-670 Eastbound • Exit to 4th St. (Goodale/ Convention Center) • Ramp from 3rd St. • Ramp from Cleveland Ave. • Exit to 71 S • Exit to Broad St.

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• Metastatic Disease

• Inflammatory Breast Cancer

Closed Ramps and Exits into Downtown Columbus

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2. Komen-funded researchers are asking and answering questions about the hardest breast cancers to treat:

Course Map for Komen Columbus Race for the Cure® May 19, 2012

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1. Our focus is to find treatments that help NOW or within the next ten years.

— RON COLEMAN Honorary Chair, 2012 Komen Columbus Race for the Cure

MARCONI BLVD

3 things you should know about Komen’s scientific research

“I’ve gone public and beyond, and the support and information has been enlightening and positive. I’m very proud to say that I am a five-year survivor and as the saying goes, ‘we’ve come a long way baby.’”

NEIL AVE

When Ron Coleman of Bellbrook, Ohio became the Honorary Chair of the 20th Annual Komen Columbus Race for the Cure, the Columbus Affiliate turned the spotlight on male breast cancer, an aspect of the disease that rarely holds a place in the public eye.

In 2006, Ron found a lump on his chest.

His doctor suggested a mammogram “just to be sure” when he described his symptoms. Due to the low incidence of male breast cancer, it’s not always discussed with male patients, even those with a family history of female breast cancer.

Following the test, Ron was diagnosed with breast cancer. At the time, resources for male breast cancer were scarce and he found little support to help him understand and cope with his diagnosis.

Ron’s surprise about the lack of information turned to determination. Rather than continue his fight in private,

make others aware of he took it public and my condition because I became a vocal advocate knew that there had to be for education, support others, but maybe they and fundraising. just hadn’t gone public His direct approach to with it,” Ron said. “Well, fighting a disease comlong story short, I’ve gone monly associated only public and beyond, and with women has providthe support and informaed avenues for men and tion has been enlightentheir families to engage with others experiencing ing and positive. I’m very the devastating disease. proud to say that I am a “I felt alone and my five-year survivor and as family and I chose Continued on next page to be proactive and

NEIL AVE

Komen Columbus Volunteer

HANO VER S T

By DEBRA PACK

E TOWN ST

Columbus Commons E RICH ST

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Komen Columbus Race for the Cure

May 17, 2012 Continued from previous page the saying goes, ‘we’ve come a long way baby.’”

From his first race in 2010, with a team of 20 raising $2,500, to last year’s team of 69 raising nearly $10,000 (and earning him a top fundraiser spot), Ron’s support of the cause has been unwavering. This year, Ron’s team of 150 members hopes to raise even more and he is looking forward to “motivating other men, women and children to raise awareness, understanding and acceptance of breast cancer. Cancer

isn’t a death sentence anymore and the more knowledge we can raise about this, the better.”

One of Ron’s sons Kurt Coleman, former Buckeye football player and current member of the Philadelphia Eagles, has joined the fight as a strong support for his father and the cause. In October of 2011, Kurt and his teammates presented a game ball to Ron on behalf of all breast cancer survivors in the community.

“I’m here to create a better awareness, understanding and acceptance of breast cancer. No one

should be alone in this fight,” Ron said. “I’ve received an incredible amount of support from my own community and from across the country.”

Ron’s website, Coleman4acure.com, furthers his advocacy, education and fundraising efforts.

He credits the early detection of his breast cancer that resulted in successful treatment and recovery that let him continue the life and work he loves. He hopes that one day there is no need for early detection because breast cancer – for everyone – has been eradicated.

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Komen Columbus

Honorary Chair, Ron Coleman (second from left) with son Kyle Coleman, 10TV Anchor and Breast Cancer Survivor Tracy Townsend and Mike Collins, CoFounder of Komen Columbus Race for the Cure.

Komen Columbus Race for the Cure

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May 17, 2012

Komen Columbus awards nearly $2M in grants Grants made to local programs for breast cancer education, screening and treatment

By BETHANY BEBECH Komen Columbus Volunteer The Columbus Affiliate of Susan G. Komen for the Cure has reached many milestones in 2012. Along with this year being the 20th Race for the Cure, Komen Columbus will fund a record $1.9 million for 34 programs that will provide women in Central and Southeastern Ohio with breast health education, screening and treatment for 2012-2013. This is the largest amount of that Komen Columbus has ever granted, thanks to generous community support through Race for the Cure registrations and donations. Ohio is 32nd in the nation in incidence of breast cancer, but 4th in mortality from the disease, making Komen Columbus’s efforts to educate, screen and treat women in Ohio extremely important.

In the last 20 years, Komen Columbus has funded more than $21 million in grants and research. “Grant funding is so important because it provides critical screenings to under served and uninsured women in our community. Without Komen Columbus grant-funded programs, many women wouldn’t get this life-saving screening,” said Katie Carter, Executive Director of Komen Columbus.

Over the years, the amount of funding and number of grantees has grown. The first year, $50,000 in grant dollars funded three programs. From there, funds and grantees have only continued to increase year by year—the fifth year brought $210,000 and 12 funded programs, the 10th year brought $1.1 million and 17 funded programs and the 15th year brought $1.9 million and 34 funded programs. All

Komen Columbus

The 2012-2013 Grantees take a moment to celebrate a historic moment in Komen Columbus’ history as it awards nearly $2 million in grants to benefit 34 programs in its 30-county service community. of the funding is thanks to the generosity of Komen Columbus supporters.

Of all funds raised from the Race for the Cure, 75 percent will stay in the local community to fund these Community Grant Programs. The two goals Komen Columbus focused on for funding in 2012 were to increase and improve delivery of early detection services, including (re)screening and diagnostics that will improve mortality rates and to improve survivorship support that is evidence-based and/or represents an innovative approach.

In Ohio alone it is estimated that 8,990 new cases of invasive breast cancer will be diagnosed in women in 2012.

Our grantees all have programs specifically tailored to increasing education and stressing the importance of screening and treatment. This year, the 34 grantees are each devoted to spreading those messages to a different cause, target population, county or age group.

One of our grantees this year, The Black Bonnet Project, serves the Amish women of Jackson and Gallia Counties.

This program provides breast health education, screening information, clinical breast exams and free screening mammography to Amish women.

It also focuses on providing competent and sensitive education and patient referrals to the women belonging to these Amish communities.

The Black Bonnet Program serves five church districts in Jackson and Gallia Counties; each church district is made up of about 30 families. Women in these Amish communities do not have access to and are not aware of self-breast exams and general breast health knowledge, and this program aims to change that. Program coordinators educate and also perform annual clinical mammograms for these women.

Last year they provided 80 women with educational material pertaining to breast health

and performed mammograms for 17 women.

“The Amish community is so appreciative of what we’re doing,” said Mira Katz of The Black Bonnet Project. She also added that one of the husbands of a woman receiving services from The Black Bonnet Project planned to build a piece of furniture for them to auction off to raise more money for the cause.

Another grantee for 20122013 is the Sister Screen Saver Program, serving African American women in Franklin County. To reduce the disparity in breast cancer among African American women, the Sister Screen Saver Program provides onsite mammography screening at community churches. They also use culturally tailored information to educate women and provide information about where they can locally get low-cost or free mammograms and support services.

In 2011, the Sister Screen

Saver Program funded 189 mammograms, many to women who have never had a mammogram before because of lack of health insurance and financial resources.

“According to the American Cancer Society, African American women are diagnosed with breast cancer less often, but die from it more often (than women of other races),” said Chasity Cooper of the Sister Screen Saver Program.

Komen funding has allowed them to reach out to women who would not normally have a mammogram. In order to retain women year after year, Chasity and her team sends out annual reminder letters.

This year, Komen Columbus has funded many diverse programs all focused on fighting breast cancer in Central and Southeastern Ohio. For a complete list of this year’s 34 grantees, please visit www. komencolumbus.org/grants/ current-grant-recipients.

Thanks to your donations and Race registrations, in 2011, our funds provided the following services to under-served women and men.

Performed or referred more than 6,472 women for mammograms n Performed 1,164 clinical breast exams n Funded more than 1,162 diagnostic procedures including ultrasounds, biopsies and MRIs n Detected 127 breast cancers n Provided 540 women with treatment assistance n

ABOUT KOMEN n Since 1993, Komen Columbus has raised more than $21 million for our 30-county service community. n Seventy-five percent raised stays in our 30-county service area for breast health education, screening and treatment. n The remaining 25 percent supports the

research efforts of Susan G. Komen for the Cure. Our national headquarters funds cutting-edge breast cancer research projects worldwide including 16 research projects at OSU since 2000 totaling $3,021,540. n Komen Columbus has a 30-county area that serves more than 1.4 million women. n More than 15 percent of the women living in the Komen Columbus service area are uninsured. n 14 of our counties have more people below poverty level than both the state and national average. 19 are above state average. 10 rank worst in the state. n Ohio ranks 4th in the country for breast cancer mortality. n Lawrence County has the highest mortality rate in the state.

BREAST CANCER FACTS n The five-year survival rate for breast cancer, when caught early before it spreads beyond the breast, is now 98 percent (compared to 74 percent in 1982). n Nearly 70 percent of women over 40 years old now receive regular mammograms, the single most effective tool for detecting breast cancer early (in 1982 less than 30 percent of women received a clinical exam). n Breast cancer is the leading cause of cancer deaths, from all causes, of women between the ages of 20 and 59. n One in eight women will be diagnosed with breast cancer in her lifetime. n Ninety to 95 percent of all breast cancer occurs in women with no known family history.

Komen Columbus Race for the Cure

May 17, 2012

Survivor Ceremony: The celebration of life

By REBECCA HUDSON Komen Columbus Volunteer After passing by Thunder Alley, a time-honored Komen Columbus Race for the Cure tradition hosted by A.D. Farrow, and striding through the Survivor Chute, thousands will join together at the Survivor Ceremony – survivors, those in the midst of their battle, family and friends – all united in a common goal to demonstrate their strength, support and defiance against breast cancer.

“It’s a very emotional, touching, powerful and joyful experience,” says Julie Smerdel, a survivor and the chair for the 2011 Survivor Ceremony. “Attendees going through treatment gain hope from survivors and others in the same stage of the battle as they are. They walk away believing they can beat cancer.”

Julie refers to her breast cancer journey as a personal crisis that was made more surreal because she learned of her diagnosis on the same day the world faced the crisis of 9/11. After a mastectomy, reconstruction surgery and four rounds of chemotherapy, she returned to living a full life, cancer free until 2003, when they found a reoccurrence with lymph node involvement. After four months of chemotherapy followed by radiation, she has been cancer free since 2004.

In 2008 she moved with her family from Cleveland, where she was involved with their Race for the Cure, to Columbus. She initially served on the Race committee before chairing the Survivor Ceremony.

“The ceremony reinforces that, wherever you are in the experience – in treatment or a survivor – you are not alone. I’ve heard it called a ‘sisterhood’ and I think that is right on target.”

Rachel Brown, the daughter of an

“Attendees going through treatment gain hope from survivors and others in the same stage of the battle as they are. They walk away believing they can beat cancer.”

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— JULIE SMERDEL Chair, 2011 Survivor Ceremony eight-year survivor, passionately calls the ceremony “a moving recognition of how important it is to support celebrating life together.

“It is also sad,” she adds, starting to cry. “I get to celebrate and some don’t.”

She has walked for the past five years on Team Marzetti with her mother, Carol, her sister, relatives, and friends.

Julie and Rachel agree that every aspect of the Komen Columbus Race for the Cure is an incredible outpouring of support by amazing people. Julie admits to feeling “humbled” by participants’ love and concern.

Summing up her feelings about the Survivor Ceremony, Julie stresses, “Although it is, at times, an overpowering emotional experience, it is so worthwhile. You leave feeling empowered, joyful, hopeful and so grateful to be alive. Together, we’re going to beat this.”

Join Julie, Rachel and thousands of others for the 2012 Survivor Ceremony, beginning at 10:45 am at the Columbus Bicentennial Pavilion stage on the Columbus Commons.

S

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Mount Carmel Polaris Fashion Place The Westin Columbus Worly Plumbing Supply BRONZE

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PINK LIGHT SPECIALS Abbott Nutrition – SurvivorPalooza & Survivor Chute Anchor Hocking – Finish Line AT&T – Information Ambassadors Big Lots – Exposition Area BMW Financial Group – Mile Marker 2/Water Stop Central Ohio Primary Care Physicians – Race Day Program Daiichi-Sankyo – Pre-Race Tailgate Discover Financial Services – Survivor Trolleys

Georgeann Corey and Michael Corey – Pink Ribbons Medical Mutual – Bridge of Knowledge Morgan Stanley Smith Barney – Mile Marker 1/Water Stop Nordstrom – Bridge of Knowledge OhioHealth – Survivor Ceremony Riverside Radiology – Start Stage T. Marzetti – Yard Signs The Ohio State University Comprehensive Cancer Center – James Hospital and Solove Research Institute – Start Lines

Komen Columbus recommends that you:

1. Know your risk n T alk to your family to learn about your family health history n T alk to your health care provider about your personal risk of breast cancer

2. Get screened n Ask your health care provider which screening tests are right for you if you are at a higher risk n Have a mammogram every year starting at age 40 if you are at average risk n H ave a clinical breast exam at least every three years starting at age 20, and every year starting at age 40 3. Know what is normal for you and see your health care provider if you notice any of these breast changes: n L ump, hard knot or thickening inside the breast or underarm area

PINK DIAMOND

n

n

n n

n

n

n

Swelling, warmth, redness or darkening of the breast Change in the size or shape of the breast Dimpling or puckering of the skin Itchy, scaly sore or rash on the nipple Pulling in of your nipple or other parts of the breast N ipple discharge that starts suddenly New pain in one spot that doesn’t go away

HOSTS

MEDIA ABC 6 & Fox 28 Casto Clear Channel Columbus 92.3 WCOL 105.7 The Brew 610 WTVN AM 1230 Fox Sports Oldies 93.3 WNCI 97.9 X 106.7 Clear Channel Outdoor Orange Barrel Media Power 107.5 Time Warner Cable WBNS-10TV

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“Good Luck Race For The Cure Participants”

4. Make healthy lifestyle choices n M aintain a healthy weight n A dd exercise into your routine n L imit alcohol intake n L imit postmenopausal hormone use

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Komen Columbus Race for the Cure is a special advertising supplement to ThisWeek Community News.

Komen Columbus Race for the Cure is not responsible for opinions and views expressed in the paid advertisement in the business profiles. All real estate advertising herein is subject to the federal Fair Housing Act.

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Komen Columbus Race for the Cure

May 17, 2012

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