Columbus CEO: June 2014

Denny Griffith

Q&A with retiring CCAD president PAGe 08

retAil e-volution

Shopping changes to survive PAGe 26

heAlth wAtCh

Dentists help you sleep PAGe 53

June 2014

Daniel Sadd, Salon Lofts CEO

business of beauty

$4.99 7

25274 77384

Cover_June2014.indd 1

06 8

Changes in eConomy, teChnology and Customers’ desires drive innovations PAGe 34

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C2_Ad_CEO_June.indd 2

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Contents 34 26 retAIL e-voLutIon retail is an evolve-or-die business. Find out how the city’s oldest and newest retail shopping destinations are staying competitive in an industry defined by fluctuating market forces, consumer whims and rapid technological advances.

special sections 41 Business Law SPeCIAL ADvertISIng SeCtIon

49 Workers’ Compensation 53 Health Watch: Sleep Disorders Dentists treat apnea with oral appliances.

the business of beauty stays fresh with breakout services, a focus on the experience and new technology applications.

June 2014 Cover photo by

Tim JOhnsOn June 2014 l ColumbusCEO

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InsIder 07 Breakdown Guests, golfers and businesses flock to Dublin for the annual Memorial Tournament.

08 Q&A The Columbus College of Art & Design’s retiring president DENNISON GRIFFITH muses on his 16-year tenure, the creative economy and the value of merging fine arts and business curricula.

12 Gadgets The JUMPR battery pack is good for a smartphone charge and a jumpstart; wireless My N3rd allows users to control electronics from their smartphones; BabyMop is infant wear that doubles as a cleaning device.

13 Briefing 14 Chamber Report 15 Reading List Biz-book review: Sam Bennett’s Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day

16 Small Business Spotlight More than just a fitness center, Seven Studios’ rapid growth is fed by owner Julie Wilkes’ determination to share an infectious positive outlook.

18 Innovation Spotlight Technology company CoverMyMeds modernizes the process for drug prior authorizations and provides a free, automated service to physicians and pharmacies.

agenda 20 Connections Business executives and staffers celebrate 2014 Top Workplaces awards at COSI; guests enjoy Goodwill Columbus’ Room with a View fundraiser.

24 Events

departments 04 Editor’s Notes 06 CEO Whiteboard Letters to the editor, social media buzz & notable developments since the May issue of Columbus CEO

59 Leaderboards Central Ohio Banks and S&Ls, Residential Care Facilities and Temporary Employment Agencies

72 Office Space The Arena District’s sparkspace offers a break from the typical meeting venue for businesses seeking creative inspiration.

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08

Columbus CEO (ISSN 1085-911X) is published monthly by the Dispatch Printing Company. All contents of this magazine are copyrighted © 2014, all rights reserved. Reproduction or use, without written permission, of editorial or graphic content in any manner is prohibited. Publisher assumes no responsibility for return of unsolicited materials. Known address of publication is 34 S. Third St., Columbus, OH 43215.

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ADVERTORIAL

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your shooting preference you’ll love Black Wing’s pristine shooting facilities.

Training for All Black Wing provides the highest quality firearms training, such as Beginners Clinics, Ohio CCW/ Concealed Carry and Advanced Specialized Courses. Their courses are taught by certified instructors who engage students with knowledge, hands on activities, safety and fun. Private instruction is available.

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Editor’s Notes * myost@ColumbusCEO.com

EvOlviNg tO thrivE

M

y maternal grandmother lived two counties away when I was growing up in Columbus. It was a real treat for her to drive in to go shopping at Town & Country Shopping Center. There was certainly nothing like it in her Perry County hometown of Thornville. In fact, there was nothing like it most anywhere else.

From the 1949 development of Town & Country as one of the nation’s first regional shopping centers to the creation of Easton Town Center as an innovative outdoor lifestyle center 50 years later, Columbus has long been a retail pioneer.

Just as Town & Country was a shopping destination of my grandmother’s generation, Easton and its copycats—malls that combine indoor and outdoor shopping with nearby restaurants and entertainment—are today’s premier retail properties.

But retail is never static. My grandmother would be amazed at mobile devices that not only allow us to shop without ever stepping foot in a store but also send discount codes to save us money in the process!

Those who steer this industry are constantly adjusting to a variety of influences—economic, demographic and technologic. In a fascinating feature this month, Assistant Editor Kitty McConnell explores the future of central Ohio retail as it seeks to build on its pioneering past.

Another ever-changing industry that impacts all of us is the business of beauty.

Whether just seeking good-grooming basics or rewarding ourselves with some pampering, most of us visit a barber or his ilk multiple times a year. That business demand combines with other dynamic forces to drive competition and innovation in this field as well.

Contributing writer Melissa Kossler Dutton digs into the trends and business models that shape broad options for grooming services across central Ohio.

While Dutton was gathering information for her story, Columbus CEO asked

readers what they look for in cosmetology or barber services. Choices were split between convenience and pampering. No wonder, then, that Dutton found successful business models built on both approaches.

A key teaching of renowned business consultant and author Jim Collins is what he calls the Hedgehog Concept. It has to do with knowing what your business can do well and then focusing attention to deliver on that core strength. Collins illustrates the concept by comparing a fox, which keeps trying new ways to overcome his prey, with the hedgehog, which consistently survives attack by rolling into a ball to expose its spiny quills.

At Columbus CEO, we know our role is to provide you with the stories behind the news and the newsmakers. We strive to help you better understand and appreciate recent developments and projected trends, knowing you have multiple resources to follow day-to-day and even minute-by-minute happenings.

In this issue, stories behind the news include contributing writer Lisa Hooker’s look at how the Ohio Bureau of Workers’ Compensation focuses on safety. BWC’s safety success is part of why it was able to announce about $1 billion in savings on workers’ comp premiums for Ohio employers effective July 1. With frequent headlines touching on problems with electronically stored information, new contributing writer Paige Kohn presents best practices from area lawyers to help limit costs and complications when litigation involves computer-stored documents.

And as Dublin again prepares to host the Memorial Tournament, our Breakdown puts the stakes in perspective. It may be just a game, but the payout for this golf match is now 3,100 percent more than when it started in 1976. That’s more than seven times the rate of inflation during the past 38 years. Not many business ventures can boast that kind of revenue growth.

Mary Yost, Editor

4 ColumbusCEO l June 2014

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What’s Columbus’ best venue for meetings?

WHAT’S THE CITY’S BEST BANK?

WHAT’S THE BEST CHARTER AIRLINE?

Where’s the best place to take a client for lunch?

2014

Vote now through July 4 ColumbusCEO.com Columbus CEO is asking our readers to vote for some of Central Ohio’s best businesses. Take our online survey and join the Twitter conversation with #CEOBestBiz. The 2014 Best of Business Awards will be tallied and presented in the November issue of Columbus CEO magazine. A special private awards presentation will take place in October.

For sponsorship opportunities, please contact Susan Kendall at skendall@columbusceo.com or call 614-410-0692.

Editorsnote.indd 5

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the whiteboard

* reader notes, digital buzz & Columbus CEO coverage updates Drive Capital: It’s a new era for TechColumbus - The Future is Here! thanks to refocus, revamp and reorganization from CEO Tom Walker. Story from Columbus CEO.

twitter responses to our

past issue

The Wellington School: You’ll see some familiar faces in the May issue of Columbus CEO. Wellington was just named a Top Workplace again!

@uptivity :we can’t stop admiring our @columbusceomag top workplaces award! we ranked 3rd for mid-size organizations! #Ceowork

Katie Lovell: I’m lucky to have been surrounded by inspiring women leaders from the beginning of my career. My old boss produced a piece for Columbus CEO magazine and asked my new boss about her journey to an executive leadership position.

Most popuLar artiCLes 2014 top workplaces

@whitneyCGibson: thx to ColumbusCeo. com for allowing me to contribute a guest story: How Companies Can Fight online reputation attacks

OnlinE imagE gallEry

@JillianLondino : Congrats to my main man @Joshuartucker, @ applitsofficial CFo, for getting published in @ columbusceomag today!

seven executive women leading the way Mark wagenbrenner is Mr. Clean

Most popuLar bLoGs students encouraged to apply for Central ohio Leadership academy nationwide Children’s announces two high-level recruits Honda’s response to the iiHs Fit crash test results

opinion poll Add to the WhiteboArd readers are welcome to contribute to Columbus CEO’s whiteboard. talk with us on twitter at @ColumbusCeo and @ceo_editor or on Facebook at facebook.com/ColumbusCeomag. send letters, comments and coverage updates in an email to letters@ColumbusCeo.com.

Get More FroM A month is a long time to wait, especially for news that just won’t keep. Now Columbus CEO has a new option to keep the news flowing to your email inbox and mobile devices. Between issues of the magazine, Columbus CEO Insider provides more of the news behind the news that you have come to expect on our pages each month.

Every Tuesday morning, this e-newsletter offers a quick read on local business developments and links to guest columns that provide more background and tips.

Sign up for Columbus CEO Insider at ColumbusCEO.com

Where do you usually go for grooming?

47%

53%

n neighborhood barbershop, beauty

salon or nail salon; whatever is convenient

n upscale spa or salon with pampering services CorreCtions the innovation spotlight article “open and shut Case” (Columbus CEO, May 2014) transposed the names of Garageio’s owners. pictured are Dave reif (left) and Zak Dziczkowski. Columbus CEO regrets the error. the article “Mr. Clean” (Columbus CEO, May 2014) gave an incorrect figure for wagenbrenner Development’s 3M site redevelopment funding. the project received $800,000 in Housing and urban Development Community Challenge Grant funding, not $800 million. Columbus CEO regrets the error.

6 ColumbusCEO l June 2014

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Breakdown Champion golfers and thousands of spectators flock to Muirfield every spring for The Memorial Tournament

memorial champions & their winning years

2013

$6,200,000

2013

matt Kuchar

2012

Born: June 1978 in winter Park, Fl Ranked: 5th (world) & 4th in Pga in 2014 with $3,121,107 in winnings Graduated: georgia Tech

$6,200,000

2012

2011

$6,200,000

tiger wooDs Born: december 1975 in Cypress, Ca Ranked: 1st (world) & 186th in Pga in 2014 with $86,919 in winnings Graduated: stanford university

2009

$6,000,000

2011

steve stricKer Born: February 1967 in edgerton, ws Ranked: 15th (world) & 158th in Pga in 2014 with $204,451 in winnings Graduated: university of Illinois

2001

$4,100,000 2000

$3,100,000

sources: dublin Convention and Visitors Bureau; the Memorial Tournament; Pga

1999

$2,550,000 1976

The MeMorIal TournaMenT The memorial total prize winning have increased by 3,100% since 1976 (total purse per year shown above).

Dublin hotel room nights during the tournament

2009 2010 2011 2012 2013

3,168 4,510 3,538 4,308 3,962 June 2014 l ColumbusCEO

Breakdown.indd 7

Infographic by Yogesh ChaudharY, Photo Š2014 ThInksToCk.CoM

$200,000

7

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Q&A

By Kitty McCOnnEll + Photos by Will Shilling

DEnnISOn GrIFFIth

graduates. Griffith took this interview as an opportunity to enthuse on the future of CCAD, reflect on the mentors he found among his board members and explain the value that a business curriculum brings to a fine arts education.

President

Columbus College of Art & Design

ArtFUL LEADErShIP As CCAD president Denny Griffith retires, a look back at his leadership and a look into the school’s future.

D

enny Griffith was intimidated upon taking over as president of the Columbus College of Art & Design.

His first and only presidency, Griffith came to CCAD in 1998 after spending thirteen years as deputy director of the Columbus Museum of Art. “I was thrilled out of my mind and honored beyond measure and totally cowed,” Griffith says, laughing at the memory.

He spent a solid month researching and preparing for his new role, but when it came to leading he stuck to his gut instincts. “I found that if I just treated people the way I wished to be treated, listened to them and found ways to engage them, that we could move the ball way, way down the

in thE pOSitiOn SinCE: 1998 EduCatiOn: Bachelor of fine arts, Ohio

Wesleyan University; master of fine arts, Ohio State University; Getty Leadership Institute for Museum Management

CarEEr highlightS: Deputy director,

Columbus Museum of Art; Executive director, Ohio Foundation on the Arts; Individual Artists Program Coordinator, Ohio Arts Council

field.”

He and his team have certainly scored some big points over the past 16 years.

Griffith has led the systematic expansion of both campus and curriculum at the 135-year old college. Enrollment has remained steady, but the campus footprint has nearly doubled, adding 275,000 square feet over the last seven years including the MindMarket, a first-class student design lab and business incubator. Griffith led the implementation of a masters in fine arts program; this fall the college will launch a new curriculum designed to school artists in business and entrepreneurship. Annual giving has grown 500 percent since 1998; the Griffith Faculty Excellence Fund with a goal of $2 million has been established to carry forth his legacy.

“You can have great buildings, but faculty members are the soul of the enterprise,” says Griffith. The fund will reward high-performing faculty, innovative research and fund influential artist residencies at the college.

Griffith, 61, announced his retirement last August. In February, a cancer diagnosis disrupted the plans he and his wife, Beth Fisher, had made to retire to their vacation home in Asheville, NC, but the diagnosis has hardly dampened Griffith’s spirit. His delivery quickens when the conversation turns to the future of the creative economy as defined by CCAD’s young

What were your first goals upon taking over as president?

My only goal was to lift the place up.... Over time it became clear where the strengths were that we could leverage, where the weaknesses were that we could address.

It became very clear that the campus needed to be enhanced.

Now, we’ve got a place that’s got a sense of place ... It’s worthy of people’s attention and affection. I feel great about that.

How did you prepare for the job?

A lot of pushups (laughing).

A couple of years before I got the job, I got the opportunity to go off to the Getty Institute in Museum Management. It was kind of a month-long mini-MBA, very intense, six days a week, Harvard Business School casestudy methods. I came back from that experience with a really good toolkit of things I needed.

After I was appointed president there was an interim period. I asked the board if they would underwrite a busman’s holiday for me. I made field trips to a handful of other art and design colleges around the eastern part of the United States so I could go and interview the sitting presidents of those places; talk to them about the challenges and opportunities they saw both within their institutions and in the field in general. I took a month to do that. Those two things really helped tee me up for this job.

Who has mentored you or influenced your career?

The mentors that have helped me succeed the most were a whole succession of my board chairs. Jeff Scheiman was chair of the board when I was hired. He gave me great advice.

(He was) followed by a guy named Jack Edwards, who was an attorney at

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Read more at columbusceo.com

We’re an institution of higher education, first and foremost. Secondly we’re about creative-economy development.

Griffith with his wife, Beth Fisher June 2014 l ColumbusCEO

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aBout CCad FOundEd: 1879 dEgrEEs OFFErEd: Bachelor and master of fine arts

EnrOllmEnt: 1,300 students from 40 states and 35 foreign countries rEtEntiOn ratE: 80 percent for first-

time undergraduates

graduatiOn ratE: 55 percent (overall) FaCulty: 193 full-time, part-time and adjunct

tuitiOn: $28,872 per year Jones Day, followed by Randy Arndt, who’s a real-estate attorney in town.

Rocky Saxbe, Fred Ransier, Michael Fiorile and Bob Restrepo. These guys are all amazing guys, hugely talented, very connected in the community.

The dynamic between a CEO and the board and, certainly, the CEO and the board chair is critical to success, particularly for small to midsize nonprofits like ours. Having a really open, transparent relationship with them— the ability to trust one another, to speak in total confidence with one another and to work together to advance the enterprise is key. We’ve been able to do that every step of the way.

How do you assess the role CCAD has played in the city’s economic development?

What we’ve found over time is that we could link our curriculum and link our faculty to the interests of the business community. We could create some really dynamic partnerships to help students and help the college create a robust learning environment that had practical, real-world, feet-onthe-ground experiences. There’s also a splendid opportunity to leverage the innovation and out-of-the-box thinking that only our young people seem able to provide.

How does CCAD contribute to the Columbus arts economy?

The fine arts experience and the degrees that we offer in the fine arts are very, very important. But threequarters of what the college does is in the design arts.

My preference would be to talk about

arts culture and creative-economy economic development. Because where we’re relevant is for enterprises like…L Brands, whether it’s Victoria’s Secret or Bath & Body Works. Great design, great visual communication, great packaging. Those are all companies that differentiate themselves in the marketplace. CCAD is a pipeline for talent...not just in the arts but in the design field.

Over my 16 years at the college, I’ve been at pains to help people change the nomenclature to not just refer to us as an arts institution, but an arts and design (institution). We’re an institution of higher education, first and foremost.

Secondly we’re about creative-economy development.

How many CCAD grads stay in Columbus for those jobs?

Roughly half. We’re fond of saying we’re part of brain gain not brain drain.

The big change we’ve made over the past half-dozen years is to really drive business education into the arts and design curriculum. A business education plus arts and design education means you have people coming out of the college who are truly workforceready.

When did you realize CCAD needed the MindMarket incubator on campus?

We formed a business advisory council. We brought in key employers of our graduates. They included Victoria’s Secret and Abercrombie & Fitch, NBBJ and significant companies that do fashion merchandising, design work, agency and marketing work. A number of the people we had come in,

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We’re connected with the business community, we’re recognized by the business community as full partners. etors of businesses. Many of them get small businesses launched. In a few cases—like Beverly Ryan who founded Ologie—they become pretty substantial, large influential businesses with dozens and dozens of employees. Or like Cliff Snell who many years ago founded (the company) which is now inVentiv, which has hundreds of employees worldwide.

It’s all over the board. You can get CCAD alumni who are in New York City who are successful visual artists, and you can get senior designers for major fashion merchandising companies and everything in between.

some of them were alumni, some were not. We wanted to know what they felt was missing in the education that our students were getting at that time. They said, ‘We need to see more business acumen.’

(We) generated the idea of the MindMarket. Then we went out and fundraised to secure the operating money to fully underwrite the first three years of the MindMarket operation. Six years ago, the conversation starting the planning kicked into effect; the MindMarket launched a year ago.

What it’s creating is a platform for a really serious, dynamic integration of cross-disciplinary pairings with businesses who are savvy enough to know they need to take a deep breath, stop for a minute and find some innovative solutions to some problems that they have.

Safelite did a comprehensive rebranding (through the MindMarket).

They wanted some of our fashion and graphic design students to work with them on completely making-over the uniforms for their frontline employees worldwide. What a great project!

They took the time to come in, be the client, interact with these interdisciplinary teams of students and faculty at the MindMarket. The MindMarket facilitated the whole thing. It creates a wonderful way for our community to cross-pollinate.

How has the employment market for artists changed in recent decades?

The employment market in the design arts is extremely robust, more robust than it’s ever been.

What we see is about 25 percent of our graduates start off as sole propri-

Is there anything you feel you’ve left unfinished as president?

I’d love to be leaving the college having an extra $150 million in its endowment. But you know, by the time I leave in June I think we will have raised, all in between campaigns and annual funds and so on, somewhere a little north of $27 million. I suppose that’s a slow day at the Ohio State University, but it’s good for us.

We’re connected with the business community, we’re recognized by the business community as full partners.

It’s been such an honor and a great learning experience for me to be on the Columbus Partnership and to be able to interact with all those folks; to have them honor and celebrate the impact that CCAD has on our regional economy.

All these things coming together make me feel really terrific about my time here. You always like to leave the campus with more money. Endowment growth is a marathon not a sprint.

That’s the kind of thing that mostly comes to institutions through late-inlife gifts and planned gifts, bequests, people’s estates. It just takes time.

Kitty McConnell is assistant editor.

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GadGets

By Phil Pikelny

Photo courtesy grandst.com

G

PRe-ORdeR GIZMOs FOR POWeR aNd CONtROL

rand St. is a company that has been committed to selling leadingedge gadgets since its creation a couple of years ago.

Grand St. started as a member-only online shopping experience and has lately dedicated itself to facilitating sales between consumers of the products featured on its website and the inventors/makers of those products.

Grand St. was recently purchased by etsy.com— which is itself a marketplace that connects buyers and sellers of mainly clothing, jewelry, toys and houseware products.

Grand St. sells pre-order (for delivery in one to six months), beta (products that are still in development) and other interesting gadgets.

Two of their pre-order products recently caught my eye and fell into my shopping cart on the Grand St. website.

grandst.com

My N3rd $80 pre-order price; delivery expected in august Worth buying for the name alone, with this WiFi gadget you’ll be able to control any device from your smartphone.

Basically, this product is a “network enabled relay device,” which means it acts as an upgrade to any switch on any product so you can control and program it remotely.

It will turn home appliances on and off, as well as remotely control your garage door, an electric gate, heaters, hot tubs, sprinklers, lights and more. It will even remotely start an auto, RV or boat. the setup is supposed to be simple and you’ll control the particular device through an app on your smartphone—iOs and android. My N3Rd comes with two relays and two inputs.

Baby Mop $51 firebox.com You’ve probably heard of robotic sweepers for the home. did you ever consider that a crawling 4-month-old might serve a similar purpose? One gadget maker has.

Firebox sells this 100% cotton onesie equipped with knee and elbow pads that are designed to sweep the floor your baby crawls on. this product comes in sizes for 3-6-month-olds, 6-9-month-olds and 9-12-month-olds.

Neither I nor the manufacturer encourages child labor or in any way endangering a toddler. If your baby is going to crawl anyway, is a Baby Mop really an unreasonable addition? If you find this product cute, purchase one. If this product appalls you, take it up with Firebox.

JUMPR $69 pre-order price; $90 retail; delivery expected in May or June this product generates the most anticipation in my mind. about the size and shape of a pocketsized, 5+-inch screen cell phone, the JUMPR is a 7-ounce battery than is made to do everything from jumping a dead car battery to charging a smartphone, camera or tablet. the gadget’s 6,000mah lithium polymer battery is the heart of this product. JUMPR is FCC, Ce and ROHs approved.

Proprietary cables are included to connect JUMPR to a car battery or your smartphone or your tablet.

Phil Pikelny is vice president of Dispatch Digital and chief marketing officer of The Dispatch Printing Company.

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briefing

by Kitty McCOnnEll * kmcconnell@ColumbusCeO.com

PrO bOnO Push

E

very year, the Public Interest Law Foundation of the Ohio State University Moritz College of Law recognizes the pro bono work of two attorneys with its Excellence in Public Service Award.

The 2014 award in the public/nonprofit sector has been given to Dianna Parker Howie, pro bono coordinator for the Columbus Bar Association.

Howie is a past-president of the Public Interest Law Foundation and a graduate of the Moritz College of Law, where she was an Equal Justice Fellow for two years. In 2013, Moritz awarded Howie the Alumni Public Service Award for Commitment to Promoting and Providing Access to the Justice System.

Stephen Chappelear, senior litigator in Frost Brown Todd’s Columbus office, is the 2014 privatesector honoree.

Chappelear says his average active caseload

PrO bOnO hOurs Of OhiO aTTOrneys and firms TOTal rePOrTed hOurs

dOllar Value*

2008

123,038

$16.6 m

2009

96,508

$13 m

2010

139,641

$18.8 m

2011

76,679

$10.3 m

2012

100,060

$13.5 m

*aT $135 hOurly raTe source: Ohio legal assistance foundation

of 15 will include two or three individual pro bono cases. Though his Frost Brown Todd practice focuses on business litigation, Chappelear’s pro bono work covers a wide range of civil matters.

As a member of the CBA Lawyers for Justice program, Chappelear works to involve other Columbus attorneys in the pro bono program.

In 2014, the Ohio State Bar Association (OSBA) enacted a rule allowing Ohio attorneys to receive one hour of Continuing Legal Education (CLE) credit for every six hours of pro bono service; attorneys can earn up to six hours of pro bono CLE credit per biennial reporting period towards the required 24 hours.

Chappelear recently joined an OSBA mission to Washington to lobby House and Senate members on the need for increased funding for legal aid programs. The federally-funded Legal Services Corp. provides legal aid funding to Ohio legal services organizations.

Ohio received $12.14 million in LSC funds in 2014; Chappelear’s delegation lobbied for an overall funding increase that would bring Ohio’s FY2015 LSC funding to $14.29 million.

Ohio’s legal aid funding has been stretched thin by decreased lawsuit filing-fee revenues ($10 per filing is designated for legal aid) and decreased funding from Interest on Lawyers’ Trust Accounts (IOLTA

monies are remitted to the state treasurer for legal aid). An increase in Ohio’s poverty population has led to an increase in eligible legal aid clients, says Chappelear.

“There are people suffering around Ohio every day, who oftentimes are veterans, are women and children who have

problems because they’re about to lose their homes through a foreclosure, they’re not getting support payments from a divorce, who struggle with understanding and being able to work through Medicaid or Medicare to get reimbursement, who have been injured in accidents,” says Chappelear.

wexner COlleCTiOn

PablO PiCassO nu au fauteuil noir, 1932 Oil on canvas 63.5” x 51” 1613cm by 1295cm ©2014 estate of Pablo Picasso/artists rights society (ars), new york To commemorate its 25th anniversary

and honor patrons leslie and abigail wexner, the wexner Center for the arts is presenting works from the wexner family collection.

The wexners’ private collection includes works by Picasso, giacometti, and dubuffet.

Curated by robert

storr, professor and dean of the yale university school of art, Transfigurations: Modern Masters from the Wexner Family Collection will be on view from sept. 21 through dec. 31 at the wexner Center for the arts at the Ohio state university.

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ChAmBer report

AdvoCACy: Business-driven And results-FoCused

W

By MiChaEl Dalby

hen the Columbus Chamber transformed its mission two years ago, two main pillars became the focus of its work--tangible business services and government relations. In the government arena, the goal was for this Chamber to become the public policy voice for the business community; to not only make the Chamber relevant in the policy-making process, but to lead integral discussions.

The government relations team is making a real impact and positioning the Chamber as the go-to organization for business policy in the Columbus region. Consider some recent successes:

Promoted Passage of Municipal Tax Reform The Chamber was one of the first organizations to join a coalition of 30 business groups that worked together for the passage of municipal tax reform in the Ohio General Assembly.

Ohio has the most complicated local income tax system in the U.S. and is one of only 10 states that tax both individuals and businesses. The Chamber established House Bill 5 as its top state legislative priority. Chamber staff and members provided proponent testimony and directly lobbied the 22-member Columbus region Ohio House delegation, helping deliver key votes to pass the bill in the House.

The Chamber continues support of House Bill 5 in the Ohio Senate.

Secured Federal Funding for the Rickenbacker Connector Logistics is a driver of the region’s economy, and Rickenbacker Inland Port is critical to the industry. The Chamber coordinated and helped lead the community effort in lobbying the U.S. Department of Transportation to

secure a $16 million TIGER IV Grant for the construction of the Rickenbacker Connector. Studies predict this will create over 10,000 jobs and billions of dollars of investments here.

Guided Defense Facilities Stakeholder Efforts Working with a broad-based group of community stakeholders and public-sector entities, the Chamber is spearheading the effort to build the case for federal support of the defense facilities at Rickenbacker, Defense Supply Center Columbus and Heath/ Boeing. This endeavor was initiated in response to a potential Base Realignment and Closure (BRAC) process that could occur in the next few years, but it also focuses on defending and expanding the military footprint of more than 13,000 defense jobs in the region.

coverage presents an opportunity to bend the healthcare cost curve by moving individuals into appropriate, lower-cost settings. Helping 275,000 Ohioans attain healthcare coverage is the right thing to do.

Brought Car Sharing to Columbus The car-sharing company car2go reached out to the Chamber to help expand its concept to Columbus.

The organization contracted with the Chamber to guide its leaders through the legislative, political and outreach process that eventually led to the Columbus City Council approving car2go for a one-year pilot program for car sharing. It successfully launched last fall.

Supported Columbus Education Reform The Chamber participated in every facet of the Columbus Education Reform effort. While Issues 50 and 51 were defeated at the ballot box, the Chamber demonstrated its commitment to providing better schools for the community’s children and increased accountability for those in charge. Education will continue to be a high priority for the Chamber.

Advocated for State Medicaid Expansion Working with hospital and healthcare partners, the Chamber was the first business organization to support Gov. John Kasich’s proposal to expand Medicaid in Ohio. The Chamber provided proponent testimony during the state budget process, lobbied legislators and attended the Controlling Board hearing that approved Medicaid expansion. Responsible Medicaid

When a business needs government navigation, it should remember to call the Chamber.

Through these efforts, the Columbus Chamber has elevated its position as a significant advocate at City Hall, the Statehouse and on Capitol Hill, and it will continue to serve the policy interests of members and the business community at all levels of government.

Michael Dalby is president and CEO of the Columbus Chamber. He can be reached at 614.225.6917 or michael_dalby@columbus.org

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Reading list Reviewed by TErri SChliChEnmEyEr, bookwormsez@yahoo.com.

Get it Done:

From Procrastination to Creative Genius in 15 Minutes a Day sam Bennett 2014, new World library $15.95, 219 pages You’re hoping someone has a match.

That’s because you need a fire lit under your tail. You’ve been putting things off, lollygagging, dragging your feet, even though you know you’ve got lots of work to do. You need a prod, a poke, a reason to get down to brass tacks.

Or maybe a reason not to. That might be the solution to your procrastination, as you’ll see in “Get It Done” by Sam Bennett.

That unfinished project has been around for long enough. You were excited about it once, but now it’s the gorilla in the room, and that makes you want to avoid it even more.

Why can’t you just get the dang thing over and move on?

There are three main reasons for being “stuckified,” says Ben-

nett. Maybe it hasn’t been the right time.

Maybe you’re scared of the project now. Or maybe you “genuinely don’t care about it” anymore.

The first action to take is to break the project into 15-minute pieces. Set a timer and work on it first thing in the a.m., before you check email (or you’ll procrastinate even more).

Remember that “if you find yourself procrastinating, your project is too big!”

Forget about making a to-do list, says Bennett. Instead, make a “could-do” list of things you can do in your 15 minutes.

Have an “idea catcher” with you and put your could-do list there, along with inspirations and thoughts you may need for later.

Allow yourself to daydream, which loosens creative blockages. Find an idle task or hobby that takes your mind off the situation–and if that’s not possible, just “stand up and face the other direction” which “quite literally” changes your perspective.

Track your progress. Remember that perfectionism “is an insidious demon that must be fought with every weapon you’ve got.” Don’t be afraid to “get a C” or to ignore bubble-bursters and naysayers.

Learn to budget and know exactly what

you need in order “to find exactly what you need.” Cut down on TV, saying “yes,” and disorganization.

And if all else fails, understand that it might be time to relinquish or delegate the project. “It’s possible,” says Bennett, “that you have outgrown this dream.”

Feeling somewhat overwhelmed by a work project? You might feel overwhelmed by the solutions, which is why you’ll want to take your time reading “Get It Done.”

By saying that, though, I’m not implying that author Sam Bennett’s book isn’t helpful; in fact, it’s quite the opposite: Bennett is full of great ideas to foil foot-dragging, and her enthusiasm fairly oozes from each page.

That’s addicting and inspiring, but ideas come so hard and heavy that I felt like the only catcher at a Major League pitcher tryout. I had to remind myself to breathe.

Still, I can’t imagine that this book wouldn’t be beneficial, even if the first 20 pages are all you read.

So grab it, take your time, do the exercises, and you might find that “Get It Done” is, for your situation, quite a good match.

Columbus’

BEST PATIO BEST PLACE TO TAKE A PROSPECTIVE CLIENT AND BEST POWER LUNCH FOR FIVE YEARS RUNNING: 2010, 2011, 2012, 2013 & 2014

169 E. BECK STREET COLUMBUS, OH 43206 614.228.4343 LINDEYS.COM

For more book reviews, visit ColumbusCeO.com/books June 2014 l ColumbusCEO

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small Business sPotlight

By JEff BEll + Photo by Tim JOhnsOn

BuilDing PossiBilitY more than just a fitness center, seven studios’ rapid growth is fed by owner Julie Wilkes’ determination to share her infectious positive outlook.

J

ulie Wilkes’ unique job title says a lot about the upbeat message she tries to deliver to members of the Seven Studios fitness and life-coaching center she owns and operates Downtown along South Third Street.

“I’m the chief possibility officer,” she says, explaining that “owner” doesn’t sound right for a business that strives to be a community center where its members are encouraged to come together to improve their fitness levels and outlooks on life.

Wilkes, 38, saw the possibilities for a successful business a year ago when she opened Seven Studios in a 1,000-square-foot storefront that she converted into a center for yoga, Pilates and other fitness classes as well as life-coaching sessions. She made the move after winning free rent for a year and other assistance from the KickStart Columbus business competition sponsored by the city of Columbus and economic development groups.

Today, Seven Studios has more than 500 members and is growing at such a quick pace that Wilkes is planning to double the size of the center. The business also has satellite locations in Kaufman Development’s residential complexes in New Albany and Grandview Heights. Wilkes also opened a life-coaching office in Grandview in April.

An optimist by nature, Wilkes expected the business to grow, just not quite as quickly as it has. Part of her success is due to her experience and training–she started as a fitness

seven studios 275 s. third st., Columbus oh 43215 juliewilkes.com/sevenstudios BusinEss Fitness and life-coaching center OwnEr Julie Wilkes EmplOyEEs 16 full/part-time lOCaTiOns Four instructor when she was 18, earned a master’s degree in exercise physiology from Ohio State University and has run wellness programs for Fortune 500 companies. But much of it is due to an outlook on life shaped by the adversity she faced from the minute she entered the world.

Born with a heart defect, Wilkes and her parents were given a grim prognosis from doctors. Her condition was so bad, she said, that doctors wrote “miracle” across her chart at age six months because she was still alive.

But they also predicted she might only to live to be 12 years old, making Wilkes afraid to do anything strenuous that could affect her heart.

That changed in fifth grade when Wilkes’ gym teacher in Grandview Heights told her the heart is a muscle and she needed to exercise it. It got her moving on a path of exercise and fitness training that she said has healed her heart and taught her the importance of sharing her gift.

“I made a decision to leave the world a little better than I found it,”

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Wilkes said, noting Seven Studios is a reflection of that. “The idea is not just a fitness studio. I call it a community center where we really connect… and try to focus on the good things in life.

It’s definitely more than just showing up for a yoga class.”

Wilkes had some business experience when she opened Seven Studios, having shot more than 80 fitness and motivational videos and regularly presenting workshops and lectures. But the venture was her first try at operating a bricks-and-mortar business and dealing with the challenges presented by that.

The KickStart competition helped in that respect since it connected Wilkes with the Economic & Community Development Institute, one of the KickStart sponsors. The Columbus nonprofit organization, whose mission is to invest in people to create social and economic change, helped Wilkes sharpen her business plan, including her financial forecast, and assisted on marketing and public relations. ECDI also gave Wilkes a small loan to help cover working capital and start-up expenses.

“They’ve been the cheerleader in my corner to be successful,” she said.

ECDI’s Marketing and Communications Director Douglas Craven continues to advise Wilkes as part of the organization’s philosophy of helping startup businesses succeed after they receive ECDI funding.

“We like to say it takes a village to raise business,” Craven said, adding Wilkes has been a model client for ECDI. “I love her drive. It’s really fun working with someone so determined to be successful and willing to put in the time on her business.”

He said Wilkes also has a knack for promotion whether it’s writing a blog on the Seven Studios website, delivering a weekly motivational message on a Columbus radio program or making speaking engagements. She has also written a book, The 7 Life Miracles, that debuted in February.

Wilkes also has advice for those starting a business. It comes from a lesson she has learned about herself since opening Seven Studios a year ago.

“I always wanted Rome to be built in a day,” she said, “but my advice now is to start with one idea and make it really good. Then add on.”

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Jeff Bell is a freelance writer.

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innovATion sPoTlighT

By Dana wilsOn + Photo by tim JOhnsOn

Technology company CoverMyMeds modernizes the process for drug prior authorizations and provides a free, automated service to physicians and pharmacies.

A

t CoverMyMeds, motivation often comes in the form of emails and calls from healthcare professionals who are grateful for the company’s service.

“We receive dozens of kudos from office staff weekly,” says Matt Scantland, co-founder of the technology startup that automated a paper-based system used for drug prior authorization. “We’ve heard stuff like, ‘This helps get the patients on the medications that they needed’ and ‘We just weren’t able to help these patients before.’ That’s really the most rewarding thing about the company.”

Scantland and fellow CoverMyMeds co-founder Sam Rajan sought to streamline the prior authorization process after discovering that the complexities of the traditional system led some patients to “abandon” or never take drugs that had been prescribed.

Drug prior authorizations histori-

CoverMyMeds 130 e. Chestnut street, Columbus 43215 • covermymeds.com BusinEss A free service that helps pharmacists and physicians quickly submit prior authorization forms to patient health care plans OwnErs D. Alan scantland, Ceo, Matt scantland, co-founder (above) and sam rajan, co-founder rEvEnuE Projected $50 million in 2014 EmplOyEEs 101 lOCatiOn: 2; Columbus (operations) and Twinsburg (administrative)

18 ColumbusCEO l June 2014

PresCriPTion for suCCess cally required paperwork, faxes and phone calls—an inefficient and often frustrating process for physicians, pharmacists and patients. CoverMyMeds’ software offers a modernized system with a single, electronic workflow. The system provides medical offices and pharmacies access to thousands of prior authorization forms that can be completed online and quickly submitted to patient healthcare plans.

CoverMyMeds launched its beta program in 2009. Today, the Columbus firm’s software is used by most pharmacies in the U.S. and is gaining popularity in hospitals and medical offices, Scantland says.

“Just like the technology you use to pay your bills online or to book

an airline reservation saves time on the phone, we do the same thing for prior authorization,” he says. “We’re turning what used to be a 20-minute process for the provider into a twominute process.”

The service is free to physicians, pharmacists and patients; health plans and pharmaceutical companies each pay to support the service, Scantland says.

But it’s the patients who ultimately benefit because they’re going to obtain their medications faster, says Michael Bukach, media contact at CoverMyMeds.

“Let’s say you go to the doctor and she prescribes you a medication,” Bukach says. “You go to the pharmacy, you hand in your prescription. Nine

times out of 10, you walk out with your prescription.”

Sometimes, however, prior authorizations are required beforehand. To a patient battling cancer, recovering from an organ transplant or undergoing treatment for HIV, for example, being off their prescribed medication is detrimental to their health, Bukach says.

“The process of the PA, sometimes it can take you an hour to get something back from them, sometimes it can take a week,” Bukach says. “They need those meds now.”

CoverMyMeds initially evolved from Scantland’s software consulting company, Innova Partners, which develops custom software for health insurance companies.

Scantland said his focus now is on CoverMyMeds.

“After building the consulting practice, we knew that we wanted to become more of a software product company,” Scantland says.

CoverMyMeds recently celebrated helping its nine millionth patient obtain prior authorization. The startup has surpassed 100 employees and is growing at a rate of more than 125 percent per year. Revenue is projected at roughly $50 million this year.

Last year, the company was ranked No. 96 on the Inc. 5000 list of the 5,000 fastest growing private companies in the U.S. and was named the 8th fastestgrowing healthcare company in the country.

“It’s young, it’s vibrant and you can tell it’s a group of people who love what they do,” says Dave Scaglione, product manager for physician connectivity at Prime Therapeutics, a pharmacy benefit manager based in Minneapolis, Minn. “And, because they’re happy, their work shows that.”

Prime recently contracted with CoverMyMeds to launch an electronic prior authorization solution.

“I think all of us had been saying for many years, ‘We’d really like to make this paperwork process easier,’ ” Scaglione says.

CoverMyMeds’ one-stop system does exactly that.

“I come from an IT background—I’m a product manager by trade,” Scaglione says. “I’ve never really worked with a company that got something done so quickly and got it right.”

Rotary Food and Wine Experience at the Granville Art Affair and Rotary Wine Festival June 14, 2014 5 PM - 8 PM Tickets to the Rotary Food and Wine Experience are on sale now for $50. Beer and wine tickets for tastings on the lawn will also be available on the days of the event. All proceeds support the Rotary Club of Granville Foundation. Learn more and buy your tickets at www.granvillerotaryfoodandwine.com.

Dana Wilson is a freelance writer.

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AgendA

Connections

April 22, 2014 + photos by Dan TriTTsChuh

COsi

top workplACes representatives of 50 top workplaces gathered for an award reception at Cosi Columbus. the awards are sponsored by Columbus CEO and wBns-10tV.

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1 1 Cindy steen, Howard sniderman and debra palmer

2 shelley pfeiffer, laura reeder and Chad Hoffman

3 Carrie downey, Jessica wyant,

liz Brewster and kristen Menhart

4 greg Argetsinger and scott neesley 5 ginger gibbs, dala Bishop, 6 7 8 9 10 11 12 13

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Jeff rawson and deb saczawa Mike and Misti wilson Johnni Beckel and Michael lawson Jon Hoffman and Joyce wehner Brent long and stacy Cunningham Antonio smith and richard Underman Mike daverio, Vianne gossett and keith Carroll Corrie and Zach Hart, kelly and patrick Bendure laurie granger, daniel Fox and Mike Albert

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Transforming Lives Through Excellence in Service & Care We Have Central Ohio Covered!

Mill Run

First Community Village

Independent living Assisted living apartments Secure memory care Skilled nursing with rehabilitation

Assisted living apartments Life enrichment Arts & crafts room Secure environment

Home Health Care

Assisted living apartments Secure memory care Life enrichment Spacious entertainment areas

Stygler Road

Lincoln Lodge

Hospice

Assisted living apartments Skilled nursing with rehabilitation On-site out-patient therapy Specialized rehab unit

Affordable Housing

Adult Day Care

614-457-6950 www.NationalChurchResidences.org

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AgendA

Connections

April 24, 2014 + photos by CharlOttE parsOns

rocky Fork hunt & Country Club

room with A view

1

2 1 diane gardner, lisa parks godfrey,

the Service Board of goodwill Columbus held its major fundraiser to support independence and opportunities for the disabled.

Kate Brody and Sally mcdonald

2 Jessica miller, deena robinson and Beth Kowalski

3 Jules garel, trish and John Cadwallader and Jim elliott

4 John mcdonald, missy and Bob weiler 5 roberta and rich terapak, Jana and Bill Bennett

6 Kevin miller and Jay godfrey 7 Amy Saunders, linda Jones, Christina 8 9 10 11 12

4

mcKenna and Sue mcKenna Amanda Jones and Colin Jones erika and Bill music dorothy martin and Jackie Cooper tim and Kitty isaac Croke, Alisa and Artie isaac Connie Smith, Sylvia goldberg, mary lazarus and Judy garel

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Building our future and our economy.

Manufacturing continues to drive the Columbus Region economy, employing 80,000 people and contributing $10 billion in economic output. A favorable business environment that’s located within a one day drive of 47% of U.S. manufacturing capacity, the Columbus Region is steadily growing and manufacturing is building a strong foundation for our future.

TOP 10 STRONGEST ECONOMY

003442_ColsCEO_June_FINAL.indd 1 Agenda_Connection2.indd 23

NO. 2 METRO FOR JOB CREATION

NETWORK PARTNER

columbusregion.com

4/25/14 11:39 AM 5/1/14 9:50 AM

AgEndA

Events: June

02

motive.

Time: 6-11 p.m.

Location: Brothers drake Meadery & Bar, 26 E. Fifth Ave., Columbus 43201 Cost: Free Contact: (614) 439-0551 or brothersdrake.com Every first Monday, Brothers Drake hosts an innovative event that combines elements of networking events with live artist workshops and demonstrations.

05

discuss Small-Business Banking Challenges 1-on-1 with 5/3 Banker Time: 10 a.m.-2 p.m.

Location: dublin Entrepreneurial Center, 565 Metro Place S., dublin 43017

Cost: Free Contact: (614) 653-8533 or meetup.com/techlifecolumbus Sessions will help entrepreneurs with small-business banking challenges.VP Stephanie Aguila will address online banking, mobile deposits, accepting credit cards, processing payroll, business reward credit cards and business line of credits/loans.

style, roundtable lunch to heighten your career and business skills while sharing stories of success.

Everyone will have the opportunity to introduce themselves and learn from the experiences and stories of the group. The event includes family-style lunch from Buca di Beppo, unlimited soda/tea/water and great conversation.

The center is hosting coworking for its sixth consecutive year. Professionals are invited to work at the innovative space at no cost on the second or third Thursdays of the month. Bring a computer. The center will offer Wi-Fi, parking and lunch. Visitors may network with small-business tenants and others who come to work that day.

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12 & 19

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Time: 9 a.m.-2 p.m.

Location: dublin Entrepreneurial Center, 565 Metro Place S., dublin 43017 Cost: Free Contact: (614) 653-8535 or decindublin.com

Time: 6-9 p.m.

Location: Strongwater Food and Spirits, 401 W. Town St., Columbus 43215 Cost: $75 Contact: (614) 291-5420 or d3cmh.com Dress for Success Columbus’ annual fundraiser includes a cocktail hour with hors

CYP CLUB Roundtable Lunch Time: 11:30 a.m.-1 p.m.

Location: Buca di Beppo, 343 n. Front St., Columbus 43215 Cost: $15 Contact: (614) 579-9398 or cypclub.com Join other young business professionals over a family-

“Jelly” — Coworking at dublin Entrepreneurial Center

dine.drink.dress

Stop in Today For A Tour Parkside Village is the area’s newest and most dynamic retirement community, providing Independent Living, Assisted Living and The Glen Specialized Memory Care program.

Located adjacent to the Otterbein Equine Center in Westerville, Parkside Village features breathtaking views of the horse farm and nearby park.

Our views on retirement living are unique as well. Check us out today and see for yourself why Parkside Village is dedicated to setting a new standard of senior living!

(614) 794-9300

730 N. Spring Rd., Westerville, OH 43082 www.parksideseniorliving.com

A caring collaboration with Lutheran Social Services of Central Ohio

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Compiled by Emily ThOmpsOn d’oeuvres, desserts, music and a silent auction.

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The Jefferson Series: John Glenn Time: 7-8:30 p.m.

Location: Jeanne B. McCoy Community Center for the Arts, 100 W. Dublin-Granville Rd., New Albany 43054 Cost: $20-$30, $5 students Contact: (614) 416-7100 or mccoycenter.org Presented by the New Albany Community Foundation, the Jefferson Series brings to central Ohio compelling thought leaders in politics, diplomacy, business, education, health, arts and culture, public affairs and more. This installment features John Glenn, former U.S. senator and astronaut.

12

HR Lunch & Learn Presented by Worley Law Time: Noon-1 p.m.

Location: Think Space Columbus, 24 Westerview Drive, Westerville 43081 Cost: Free Contact: (614) 824-6200 or worleylawllc.com HR Lunch & Learns are monthly events presented by attorney Julie Young.

To submit a business or professional event, go to the online calendar at ColumbusCEO.com and add your listing. All qualifying events will be listed on the website; select events also will appear each month in the magazine.

This month’s topic is Unemployment Compensation Claims 101 for Employers.

Lunch is provided; space is limited.

18

6th Annual Family Business Night at the Columbus Clippers Time: 7:05 p.m.

Location: Huntington Park, 330 Huntington Park Lane, Columbus 43215 Cost: $10 Contact: (614) 253-4820 or familybusinesscenter.com Family business leaders are invited to enjoy an evening of Clippers baseball with family, employees, clients and others who are passionate about family business.

Sponsored by the Conway Center for Family Business.

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10th Kelton House Museum Gala Time: 7-11 p.m.

Location: Kelton House Museum & Garden, 586 E. Town St., Columbus 43215 Cost: $100 or $540 for a group of six Contact: (614) 464-2717 or jlcolumbus.org The annual gala, hosted at the 19th-century Kelton House, raises funds for the Junior League of Columbus, a women’s organization dedicated to volunteerism and developing women leaders in the community.

This year’s theme is Laissez les bon temps rouler - Let the good times roll! The Kelton House Museum & Garden is a project of the Junior League of Columbus.

We are proud to deliver

GREAT NEWS Benesch has been named Law Firm of the Year in Transportation Law in the 2014 Edition of U.S. News & World Report/Best Lawyers® “Best Law Firms” ranking. This honor would not have been possible without the support of our clients, who both enable and challenge us every day, and the fine attorneys of our Transportation & Logistics Practice Group. For more information, please visit www.beneschlaw.com/Transportation&Logistics or contact partner and Co-Chair MARC BLUBAUGH at mblubaugh@beneschlaw.com or (614) 223-9382.

The U.S. News & World Report/Best Lawyers® “Best Law Firms” rankings are based on an evaluation process that includes the collection of client and lawyer evaluations, peer review from leading attorneys in their field and review of additional information provided by law firms as part of the formal submission process. For more information on Best Lawyers, please visit www.bestlawyers.com.

41 South High Street, Suite 2600 | Columbus, OH 43215-6164 Cleveland | Columbus | Indianapolis | Philadelphia | Shanghai | White Plains | Wilmington | www.beneschlaw.com June 2014 l ColumbusCEO

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Amazon

Macy’s

Nordstrom

Target

RetailMeNot

JC Penney

Shoptopia

Lululemon

Abercrombie & Fitch

Living Social

Banana Republic

Express

Saks Fifth Avenue

GAP

Bed Bath & Beyond

Victoria's Secret

see online extra

RETAiL APPS

Retail e-volution ColumbusCEO.com

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n

Retail is an evolve-or-die business. The city's oldest and newest shopping destinations are staying competitive in an industry defined by fluctuating market forces, consumer whims and rapid technological advances.

Ry o T S I FH A BRIELuMBuS’ ERS oF Co pING CENT SHop

Stories by Kitty McCOnnEll + photos by tiM JOhnsOn

1909

Selling on Amazon for as little as $8.42 is a paperback history of Lazarus department stores. Look to Lazarus: The Big Store chronicles the economic and cultural impact of the retailer, founded in downtown Columbus in 1851. Amazon customers who bought the book also bought histories of Gimbels, Rich’s, Marshall Field’s and Jacobson’s—all of the regional giants that once dominated the retail industry from the windowshopping days of the early 20th century through the shopping mall boom.

The past three decades have seen those once-mighty department store retailers (and the malls they anchor) succumb to corporate consolidation, recessions and the rise of e-commerce.

The one-room men’s clothing store that Simon Lazarus and sons grew into a major retail anchor of the booming mid-century shopping mall industry was absorbed by Macy’s, a division of parent company Federated (now Macy's, Inc.). Online, former Columbus customers still share their memories of eating in the flagship store’s restaurants, visiting Santa or buying that special something. Not only was the Downtown Lazarus the place to make a purchase, it was a social experience.

Walking into a Macy’s is an entirely different experience today—if you even spend time shopping in the brick-and-mortar store at all. By the end of 2014, Macy’s expects all of its 840 department stores to be fulfilling online orders. These click-and-pickup sales are one of many strategies that traditional retailers are using to stay alive in the digital age.

“Historically, we relied on the department stores to put an ad in the newspaper. We now rely on Express or Lululemon or Apple or someone like that to push people into the mall through their digital marketing and

✳

their digital efforts,” says Michael Glimcher, chairman and CEO of Glimcher Realty Trust. Glimcher owns and operates Polaris Fashion Place, along with 27 other regional shopping centers across the country.

Brick-and-mortar retail sales have taken a big hit from online vendors, particularly Amazon; but Glimcher rejects the popular notion that the shopping mall is dead. The malls in the Glimcher portfolio are enjoying alltime high sales, rents and occupancy rates, he says.

“These malls are evolving, and what you do with the mall and what you add to it is changing,” says Glimcher.

“I suppose if you don’t evolve you would die.”

Retail has always been a volatile business. Local shopping-center developers and retail experts say the e-commerce revolution is simply the next phase of development in a dynamic industry. Only retailers who evolve and innovate have survived the economic forces, technological advances and consumer whims that plague the sector.

FRoM DowNTowN To SuBuRBAN ‘TowN CENTER’ There was a time when shopkeeping was a noon-to-5 weekday occupation.

That all changed in 1949 when developer Don Casto, Sr. opened Town and Country Shopping Center on Broad Street east of Downtown Columbus.

One of the nation’s first regional shopping centers, Town and Country represented a “significant risk” for its founder, says grandson Don Casto III, a partner with Casto, the thirdgeneration real estate and development company that owns and operates 46 plaza shopping centers in central Ohio

Simon Lazarus moves his department store, founded in 1851 as a men’s tailor shop, to a new six-story building at Town and High Streets in Downtown Columbus.

1928

Don Casto, Sr. develops the Grandview Bank Block into a shopping strip dominated by grocery retailers; this early prototype of the strip mall was built to accommodate Casto’s new housing in Arlington, which at the time was considered too far from the Downtown for convenient shopping.

1949

Don Casto, Sr. opens Town and Country on the city’s Far East Side; in 1999, Casto invested $3.5 million in upgrades to the center.

1957

Great Southern Shoppers City opens on Columbus’ South Side, part of Casto’s mission to open shopping plazas across Columbus.

1964

Developer Richard Jacobs opens Northland Mall; 50,000 shoppers attend opening day.

Cigna Investments takes over ownership after Jacobs defaults in 2001.

1968

Developer Richard Jacobs opens the 940,000square-foot Eastland Mall; Cigna Investments takes over ownership after Jacobs defaults in 2001. Glimcher Realty Trust acquires the mall for $29.7 million in 2003.

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In 1999, Easton Town Center debuted phase-one of what is today a $225-million, open-air shopping development.

alone. “It was a testament to his sales ability that he was able to convince retailers to abandon their traditional focus on Downtown and try this new experimental retail location.”

Lazarus, which held a near-monopoly on Columbus retail at the time, “fought all efforts for suburban shopping centers,” including rezoning measures and infrastructure improvements, says Casto. In the post-WWII market boom, retail was fiercely competitive.

Casto Sr. personally persuaded merchants James Cash Penney (founder of the JCPenney Company) and S.S. Kresge (founder of the five-and-dime chain that grew into Sears Holdings Corp., parent company of Kmart and Sears ) to open locations in his new development. Town and Country was home to the first suburban JCPenney store in the nation; Mr. Penney himself attended the opening.

Casto Sr. offered Penney, Kresge and his early tenants commitment-free leases based on a percentage of their Town and Country sales. He further convinced lenders to finance the project based on speculative revenue

rather than the assured collateral of set lease premiums. But Casto Sr.’s biggest innovation was convincing his retail tenants to stay open on evenings and Saturdays.

A great believer in the potential of night-time and weekend shopping, Casto Sr. equipped Town and Country with the first illuminated parking lot and large, illuminated store signs.

“People were used to shopping Downtown at Lazarus and Morehouse Fashion. They understood how to park Downtown, they understood how the stores were laid out. Somehow you had to break that cycle of shopping,” says Casto III. His grandfather drew people to Town and Country with over-the-top promotions. Free entertainment—ev-

"To this day, Easton and Polaris are the two dominant malls. Each has a unique character."

ChrIs BOrIng, owner, Boulevard Strategies

erything from wrestling matches to traveling circuses—attracted droves of shoppers to the new center.

Today, Casto’s suburban shopping strips are anchored by a mix of big grocery stores, discount and smaller retailers rather than large department chains. The model, exemplified in Lennox Town Center, Graceland and Carriage Place shopping centers, allows Casto to renovate its centers as market trends and retail tenants change. That flexibility is limited to some degree in enclosed shopping malls. Flexibility and tenant diversity also insulates Casto centers from the risk of big box consolidations and bankruptcies.

“It’s much easier to buy on the Internet than it is in a retail brick-andmortar store...there are fewer stores and smaller stores than there were before,” Casto says. A variety of restaurants, service providers and grocery anchors give shoppers an incentive to leave their laptops in favor of a multi-dimensional buying experience.

Retail titan Les Wexner has done as much to transform modern shopping centers as Casto Sr. did in the

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1969

Developer Richard Jacobs opens Westland Mall; Cigna Investments takes over ownership after Jacobs defaults in 2001. The mall parcels, currently owned by Weston Town Centre/Plaza Properties and Sears Roebuck, sit vacant; current proposals call for redevelopment into an open-air shopping center.

PHOTO: WILL SHILLING

1972

’40s. Wexner’s visionary Easton Town Center development was a blow to struggling regional enclosed shopping malls.

“Les’s vision was rooted in the understanding of what was happening to the shopping mall business back in the early- to mid-90s,” says Adam Flatto, president of Manhattan-based Georgetown Co., joint venture partner and co-developer of Easton Town Center.

With thousands of Limited Brands stores in shopping centers across the country by the 1990s, Wexner saw shoppers visiting enclosed malls less frequently and for shorter periods of time. The regional malls that had excited shoppers in the 1960s and ’70s had become stale. Wexner surmised that consumers had lost a crucial emotional connection with the shopping experience, says Flatto.

“He understands the consumer and the business better than anybody in the country,” says Flatto. “His goal was not just to create something wonderful for Columbus, which he obviously did. It was to demonstrate to the entire retail industry that one can think about a

regional shopping destination in a very different manner.”

In 1999, Easton Town Center debuted phase-one of what is today a $225-million, open-air shopping development. Its 180 stores, restaurants, recreational and entertainment options attract over 21 million annual visits from shoppers. With an urban, pedestrian-oriented layout, Easton revolutionized shopping mall development. Like Town and Country, Easton was a risky proposition for established retailers when it debuted.

Easton was, at the time of development, located in a greenfield with no direct highway access to a city that wasn’t a major draw for high-end retailers. To top it off, the plans for Easton called for only two anchor department stores rather than the five-plus anchors that are standard in enclosed malls.

“It was very risky, because it was such a departure from the way tenants normally look at equations for deciding whether to go to a place,” says Flatto. “A department store is a critical and important component of fashion retailing, but augmenting it with food

The Continent, Columbus’s original lifestyle center, opens in north Columbus. The Continent featured 29 buildings with outdoor shopping in the European-inspired French Market, apartments and entertainment venues. The center began declining in the 1990s. Currently owned by Los Angeles-based Axs Opportunity Fund, the site features a small mix of clubs, office space and residential tenants.

1989

City Center Mall opens Downtown across from Lazarus’ flagship store, drawing over 100,000 shoppers on opening day.

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(and nightlife) gives customers a reason to come to the project more than they ever would otherwise.”

The variety of tenants paired with a lively line-up of seasonal and special activities have helped Easton prosper even as more and more consumers fill their shopping carts online. Traffic is rising, sales are improving and Easton is 99-percent leased.

“What we’re seeing more on a national basis is a bifurcation between those projects that have achieved that level of connection with their consumers…and all other projects where that’s not achieved. (Those projects are) really suffering from the e-commerce business,” says Flatto. “Without that connection, it’s just a bunch of stores, (and) I can access that same merchandise online.”

Columbus’ once-dominant Northland, Westland and City Center malls were all shuttered in the new millennium in the wake of the successful Easton Town Center and Polaris Fashion Place developments. And the lone survivor of Richard Jacobs’ suburban mall chain, Eastland, is now slated for auction in early June by current owner Glimcher.

Both of the newer developments feature high-end retailers, some of whom have only one location in central Ohio.

“To this day, Easton and Polaris are the two dominant malls. Each of them has a unique character about them,” says Chris Boring, analyst and owner of Boulevard Strategies retail consulting firm.

Polaris Fashion Place has evolved to include a newly developed outdoor shopping plaza attached to the main mall. Opened for business in 2001 by developer Herb Glimcher, Polaris Fashion Place has what Boring describes as

a “country-club feel.” Polaris brought new high-end anchor stores to the central Ohio market, including Saks Fifth Avenue, Lord & Taylor and its replacement, Von Maur. The mall continues to evolve, having renovated its main valet entrance in addition to the $50-millionplus outdoor wing.

The high-end shops in the main Polaris development are complemented by surrounding restaurants, salons and a movie theater. “Things that you can’t do at home are incredibly important,” says the original developer’s son, Michael Glimcher. He stresses the importance of continually updating Polaris’s upscale grounds as a complement to its mix of high-end tenants and social offerings. Polaris’ sales top $500 a square foot, making it a top performer in the national retail-property market, he says. “(Retail development is) art and science. It’s about experience, so we spend a lot of time thinking about experience and programming the experience,” Glimcher says.

The role of the shopping center today, he insists, is to deliver the infrastructure and support that allows a retailer to maximize its competitive edge in what is now an omni-channel marketplace. “We’re bringing people to the door and they’re the content provider. We rely heavily on them.”

An Apple store can increase a mall’s total sales by 10 percent, Glimcher told the Dispatch in 2011. Although Casto shopping centers don’t have any Apple stores, Casto says the store is a prime example of an omni-channel retailer that reinforces its strong Internet presence with equally strong brick-andmortar locations. “They really complement each other and are symbiotic,” says Casto.

“it’s much easier to buy on the internet than it is in a retail brick-andmortar store...there are fewer stores and smaller stores than there were before.”

Retail’s digital advantage

DOn CastO, III (at left) at Casto's town and Country shopping Center

For 103 years, the National Retail Federation industry trade group has hosted a national conference focused on industry trends. This year at Retail’s Big Show, Ginni Rometty, chairman, president and CEO of IBM, joined Terry Lundgren, chairman, president and CEO of Macy’s, for a discussion on retail’s “New Era of Value.”

The focus of their presentation was the role of big data analytics in retail

1992

Worthington square Mall, built in the 1970s, is enclosed. in 2010, a Worthington resident and texas-based Morris Capital Partners purchase the 168,000-square-foot property for $6.5 million.

1996

Columbus City Council unanimously approves creating a tax-increment-financing district for 1,125 acres in the Polaris area, over the objections of northland Mall owner Richard Jacobs and northland-area community groups.

1997

indianapolis-based developer simon Property group opens the Mall at tuttle Crossing.

1999

limited Brands, the georgetown Co. and steiner & associates open the first phase of easton town Center; easton’s second phase, including anchor department stores Macy’s and nordstrom, opens in 2001.

2001

glimcher opens the 1.4-million-square-foot, $45-million enclosed Polaris Fashion Place.

2002

northland Mall closes; for $9.5 million, the city of Columbus buys the 84-acre site and razes most of the buildings. the expanded redevelopment site is now home to the Franklin County dog shelter, the Ohio department of taxation offices and a Menards store.

2008

glimcher builds a 155,000-square-foot, openair addition to Polaris Fashion Place.

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distribution, marketing and operations.

Since the advent of computerized POS register systems and UPC barcodes in the 1970s, stores have been able to collect data on shoppers and track merchandise; recent advances in cloud computing and social and mobile analytics programs have enabled retailers to use that data to their advantage.

IBM’s digital solutions allow retailers to capitalize on data in three main ways: to personalize shopping by tracking consumers on retail websites, in stores and on social media; to optimize merchandising through real-time pricing and geographic sales analysis; and to improve operations by crunching consumer demand, traffic, weather and even political data.

Big data’s impact on the retail industry is huge, says Kathy Starkoff, CEO of Orange Star consulting, former CIO of the Ohio State University and chief technology officer for L Brands from 2001-07.

“Tracking data both transactional and behavioral gives retailers really good insight into what products they should be offering, how to show their website and how to make necessary changes,” says Starkoff.

Rather than fearing e-commerce, savvy retailers like the Limited were quick to see opportunity in the Internet. “Traditional methods of store and catalogue (sales) played a role in the success of the Internet,” says Starkoff. “The Internet really opened up avenues that would not have been available to many parts of the population via a store.”

Mobile technology has opened up new avenues for retailers. Stores use apps to send coupons to shoppers based on real-time data about their location in a store (see “Retail apps” on ColumbusCEO.com).

“(Retail development is) art and science. It’s about experience, so we spend a lot of time thinking about experience and programming the experience.”

MiChaEl GliMChEr, (at left) at Glimcher's Polaris Fashion Place

Despite the tempting potential digital data presents, retailers must walk a fine line between being informed and being “creepy” when it comes to direct sales and marketing, Starkoff says.

“People are beginning to become more conscious about what is known about them and sensitive to offers that are too personal.”

Data security is equally as vexing for retailers as consumer privacy concerns.

Credit-card data theft has plagued retailers in recent years. Breaches at Target and Neiman Marcus in 2013 spurred Congress, credit card companies and national security agencies to consider new means of securing consumer transactions.

“The simple story across all retailers is it’s a little bit of a mess right now,” says Sean Adkins, managing director and leader of West Monroe Partners’ operations excellence practice in Columbus. In the quest to stay competitive, retailers can undermine their goals by jumping blindly on the latest trends.

“You can’t be in a mode where it’s strategy du jour,” says Adkins. Smart retailers will have a strong understanding of their consumers and the market as they evolve big data, e-commerce and in-store strategies, he says.

“Maybe I find ways to generate new revenue or make it more convenient for my customer, but the risk on the backside is all you’re doing is eroding your margins and putting more pressure on the business,” he says.

A read-through of the annual reports of the major retailers on the S&P 500 Consumer Discretionary Index indicates a shift to Internet sales for future growth. L Brands, Macy’s and, of course, Amazon aggressively pursue e-commerce as opposed to brick-andmortar expansion. As the development of distribution and fulfillment centers increases, traditional shopping mall development has all but stopped. Outlet centers, like those in the pipeline in Delaware County, offer another growth outlet for retailers willing to discount their brand offerings.

“We haven’t built a new regional (enclosed) mall in the United States since 2006. Online sales have become a bigger and bigger part of their business,” says Boring. “If I was looking at real estate, I wouldn’t invest in retail; I’d be looking at distribution.”

Kitty McConnell is assistant editor.

2008

Mayor Michael Coleman launches the Mile on High initiative designed to bring retailers back to downtown Columbus.

2009

The remaining eight tenants of City Center Mall (above) are given notice to vacate and the 1.3-million-square-foot mall is demolished.

2010

Capital Crossroads and the city’s Office of Economic Development launch the Retail Recruitment program to build relationships with potential Downtown retail tenants.

2011

Columbus Downtown Development Corp. & Capital South open Columbus Commons on the nine-acre City Center site; a third of the land is reserved for commercial and residential development. The Highpoint on Columbus Commons by Atlanta-based Carter will include 23,000 square feet of retail space.

2012

Simon Property Group announce plans to build a 400,000-square-foot Tanger Outlet mall in Delaware County, which is scheduled to break ground in summer 2014.

2014

Glimcher announces it will auction overleveraged Eastland Mall in June with a bid minimum of $9 million. If the mall doesn’t sell, trustee U.S. Bank National Association will acquire the deed in lieu of foreclosure.

Sources: Capital Crossroads Special Improvement District, Carter, Casto, Columbus Citizen-Journal, Dispatch Research, Franklin County Auditor, Glimcher Realty Trust, Ohio Secretary of State.

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The business of beauTy evolves wiTh breakouT services, focus on The experience and new Technology applicaTions.

Story by MElissa KOsslEr duttOn + Photos by tiM JOhnsOn

M

ary RectorGable sees a lot of parallels between retail shopping trends and the beauty industry.

A generation ago, Americans bought most of their clothing and household goods at a department store. Today, they visit specialty retailers for everything from jeans to dishes to watches.

“Now, the department store is the store you walk through to get to the store you want to go to,” says RectorGable, founder of behindthechair.com, a top website for salon professionals.

Just as stores focusing on one particular item have spun off from the department store, specialty salons have become a key trend in the beauty industry, Rector-Gable and other experts say. Rather than go to one full-service salon, many customers visit different establishments for nail, hair, massage

and other services. A growing number of salons also have begun to narrow their focus to certain populations. Salons catering to men and children have become increasingly popular during the last two decades.

The industry has “changed in many ways,” agrees Rowena Yeager, a member of the Professional Beauty Association’s Salon/Spa Council and salon owner in Twinsburg, Ohio. “You’re always going to have evolution from one thing to another.”

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A coif and a quaff go together at Abi Diedalis’ Salon Lofts location.

At left, a Penzone salon, Debra Penzone with a stylist and client, and the Blowdry Café.

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1 2

3

4

5

6

Services at the Blowdry Café (1,3,6), Salon Lofts (2,4) and Penzone’s MAX the Salon (5) can be solitary pleasures or social events.

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Other factors impacting salon operations are technology and growing interest in express and men’s services.

Product sales continue to be important although many salons have become frustrated by beauty supply companies increasingly allowing retail stores to carry products that used to be available only in the salon.

SpeCialty SalonS Specialization began with nail services.

“They were the first ones out the door,” Rector-Gable says.

Pulling nail technicians out of the salon made sense because most of them don’t work on hair, and nailsonly salons could offer faster, more affordable services. More than half of the nail technicians surveyed by Nails Magazine in 2010 said they worked in nails-only establishments.

The increase in nail salons also was dramatically impacted by the rise of Vietnamese-operated salons whose lower prices attracted a new market of consumers. Today, industry experts estimate that nationwide nearly half of nail professionals are Vietnamese.

Other beauty services have left salons because of economic factors.

Renewed consumer spending prompted Jessica Daniels and Ashley Blackstone to open the Blowdry Café in Upper Arlington in March. Start-up costs were about $100,000.

The salon represents one of the newest trends in the hair industry—businesses focusing on styling hair rather than cutting or coloring it. Daniels and Blackstone, who are not hairdressers, loved the idea of a business that offered women and men the chance to have their hair styled by a professional for special occasions. The Blowdry Café also offers make-up services.

“Our whole concept is you’re not cheating on your hair stylist when you come here,” Daniels says. “There’s no cut, no color.”

Creating a stand-alone location that does not provide haircuts was important to the business model, Daniels says. The business is meant to have a different vibe than a traditional salon.

The Blowdry Café is not a salon offering blowouts as one of its service—it’s a business completely focused on providing styling in between regular hair appointments, she says.

She and Blackstone designed the

space so there is room for guests to mingle and chat because they hope the service will appeal to small groups looking to book appointments together.

“There’s also a social piece to it,” she notes.

With six signature styles available for $35, the service is an “affordable” bit of pampering, Daniels adds. Central Ohioans seem ready to start spending on themselves, she says.

“We’ve gotten to a point again where people feel more comfortable opening their wallet,” says Daniels.

Things were different during the economic downturn six years ago.

Consumer belt-tightening helped push massage therapists out of the salon, Rector-Gable says. Shops couldn’t afford to keep them on the payroll and customers weren’t willing to pay spa prices for massages, she says. Many salons eliminated their spa services during the recession, adds Lori Pearson, acting executive director of the Ohio State Board of Cosmetology, the state agency charged with regulating the hair, nail and skin services industries.

“The skin care services, massage and such definitely took a hit—that’s a bit of pampering that didn’t feel as much like a necessity,” Pearson says.

The timing was right for Massage Envy to enter the market as a standalone massage venue, Rector-Gable says. The Arizona company focuses on offering affordable massages. The company has more than 750 franchises, including 11 in central Ohio.

“People had less discretionary income but they still wanted massages,” Rector-Gable says.

for Men and KidS When Larry Shelton founded the first Cookie Cutters Salon in Indianapolis in 1994, he thought parents might appreciate a business built around providing

“our whole concept is you’re not cheating on your hair stylist when you come here. there’s no cut, no color.”

JEssiCa DaniEls, co-owner, the Blowdry Café

quality haircuts to children. Today, Cookie Cutters has 21 franchises and five company-owned locations.

“It has done well for 20 years,” says Shelton, who focused on creating a fun experience that spoke to parents and kids.

The ability of specialty salons to make clients feel welcome and to meet their individual needs has made them a popular option among a variety of audiences, says Yeager.

“It’s a lot about fitting in and feeling comfortable,” she says.

The Charles Penzone Family of Salons saw the value in targeting niche markets when it launched MAX The Salon in 1996 and Q Salon in 2001.

Located in the Short North and German Village, MAX salons are meant to appeal to younger, more urban clientele and men seeking trendy looks.

The Q Salon, located on the northwest side has a warehouse feel and also is designed to appeal to younger clients and men.

Niche salons are a “good thing,” says Charles Penzone, founder of the Ohio-based chain of luxury salons. He estimates that Ohio has about 10 million people aged 12 or older who are in the market for a haircut about seven times a year.

“That’s more than 70 million visits,” he says. “There’s room for everyone.

We need every type of (business) model there is.”

Salons with the right concept have a lot of appeal, agrees Rector-Gable.

“Sport Clips is a brilliant concept that’s nothing more than sports and TV,” she says.

It’s one of several male-oriented hair businesses that have opened in the last 20 years with the goal of creating a place where men feel comfortable spending a little more money to look good and often have a hair stylist rather than a barber cut their hair. Word of mouth and buzz about the new salons have contributed to their popularity, says Pearson.

“I don’t necessarily think it’s a fad,” she says. “I think it will continue, and I think it will continue to pull from the barbershops.”

Still, barbers are holding their own.

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fessionals licensed by the state to work on hair, skin or nails.

At Lady Jane’s Haircuts for Men, the company prides itself on keeping its concept simple, says Tim McCollum, president and COO of the salon chain based in Troy, Mich. Men seeking out stylists to cut their hair with scissors rather than clippers and their willingness to visit a salon rather than a barber shop has helped the business attract more customers, he says.

The company focuses on giving quality haircuts to men in a masculine environment, he says. The stores are decorated with sports memorabilia, televisions and leather recliners. The company, which started in 2005, currently has 47 locations across the country.

Stylists are trained to give customers a “wicked awesome” experience that starts with a friendly hello and, ideally, ends with the client liking his look so much that he returns and asks for the stylist by name, McCollum says.

The idea is to provide “a 30-minute haircut experience as opposed to getting a guy in and out in 15 minutes,” he says.

In addition to haircuts, Lady Jane’s also offers facial waxing, coloring and highlighting and beard, goatee and mustache trimming.

“We’re making it more comfortable for men to pamper themselves but in a manly way,” says McCollum.

“It’s relaxing and therapeutic,” and men are willing to do it, he says.

“That’s a big part of what’s changed.

Men aren’t as embarrassed to ask for extra service because the environment is all for them.”

Maintaining the right environment is crucial to a specialty salon’s success, agrees Shelton. At Cookie Cutters, catering solely to children means owners and their employees can dedicate themselves to creating a kid-friendly atmosphere, he said. The company manufactures specialty chairs shaped like horse saddles, airplanes and cars. The salons also feature televisions tuned to kid shows. Many even include a play area.

Even with all the specialty features, customer service must play a key role, Shelton says. Like Lady Jane’s, his outlets work to build repeat clients.

“Our salons exist on return business,” he says. “Most families don’t move around when their kids are

young. We do a lot of training on how to have a good way with kids.”

The training addresses helping kids feel comfortable in the chair so they can receive a good haircut, he says.

“It’s not a difficult haircut,” Shelton says. “It’s more about how you work with the child.”

Stylists are trained to include the parents in the process of cutting their child’s hair, he adds.

“When we first opened, we did wonder if there would be customers who wanted to have their children’s hair services done at the same place the parents do. We quickly found that children’s haircuts required a different stylist and more personal service,” he explains. “It quickly became apparent that children’s haircuts are best done when parents are present as part of the style, and not sitting in another chair where there could be no interaction with their children.”

The company also focuses on maintaining consistent practices throughout the chain. Customers tend to return to a particular Cookie Cutter salon for the experience—not a specific stylist, he says.

“It’s much of a brand thing,” he says.

“People know who we are and what they are going to get.”

SmartPhoneS and SPeedy ServiCe At Great Clips, the concept is a walkin, value-based salon, says Clara Osterhage, who owns 45 franchises in Ohio. Rather than focus on just parents or kids, the salon tries to appeal to anyone who wants a haircut on demand, she says.

“We’re about convenience and value,” says Osterhage, who also serves on

With ohioans needing haircuts 70 million times a year, “there’s room for everyone. We need every type of (business) model there is.”

CharlEs PEnzOnE, founder of the ohio-based chain of luxury salons

the Ohio State Board of Cosmetology.

The chain’s emphasis on affordability helped it go through the recession without a blip.

“We are essentially resistant,” to economic factors, she says. “I felt nothing.

We grew.”

During the recession a number of salons added express services to appeal to customers’ tight budgets and schedules, says Stacey Soble, editor-in-chief of Salon Today, an industry publication geared to owners and managers.

Express menus offering faster, less expensive services were designed to keep current spa customers coming and to gain new ones, she says.

“The theory is that if the consumer sampled these services and saw the benefits,” they might become regular spa-goers or try full-priced services, Soble says.

Kenneth’s Hair Salons and Day Spas started offering express services five years ago in response to requests from customers, many of them professional women who don’t have a lot of spare time, said Jody Achatz, vice president of operations.

Although the concept of a walk-in salon has been around for decades, it’s a great fit for today’s consumer who doesn’t like to wait for anything, Osterhage says. Great Clips are typically open seven days a week from 9 a.m. to 9 p.m. The company offers a mobile phone app that allows customers to let the salons know they are on their way.

“It’s a lifestyle thing,” she says.

“This world has become one of people wanting it now. One of the huge things we offer is you don’t have to make an appointment.”

Salon Lofts also uses technology to tap into consumers’ desire for immediacy. The Columbus-based company that provides space and support to salon service providers has invested $1.5 million in technology during the last decade, said CEO Daniel Sadd.

Following the lead of opentable.com, he purchased the domain name openchair.com three years ago. Like opentable.com, which provides users the ability to make real-time restaurant reservations, openchair.com allows users to schedule hair, nail, skin, waxing and massage appointments at any of its 50 locations.

Salon Loft’s website does much more than schedule appointments. It lets would-be customers compare prices

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Charles and Debra Penzone offer full-service and niche models in their family of salons.

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Done well, social media can be a “very cost-effective way of marketing (and) promoting the salon,” adds Soble.

Social media is a key component of the marketing efforts at Kenneth’s, says Achatz.

“Technology has had a major impact,” she says. “It’s not as expensive—you can do more. You don’t put a stamp on anything. Everything’s done from social media, which can make you or break you.”

The Power of ProduCTs Daniel Sadd, right, created Salon Lofts for stylists like Abi Diedalis (left), and their clients. among its service providers, search multiple locations and read about the stylist who is available to perform the requested service.

The company offers the independent business owners who lease space in its buildings access to its online scheduling and marketing programs. Salon Lofts also provides its “loft owners” with computerized client management systems that track salon visits, service preferences and stylist notes. The company works to balance creating a website that is consumer-friendly and helpful to its loft owners, Sadd says.

“We’re trying to please two parties,” he says. “It’s important we do a good job for them.”

Using the company’s software, its 1,000-plus loft owners can quickly and easily create a coupon or special that they can email to clients who are celebrating a birthday or who haven’t visited in a designated amount of time.

The exciting thing about the software is that it’s entirely customizable by the loft owner, Sadd says. They control what service they want to put on special, what the discount will be and to whom it goes.

The company puts a lot of effort into providing loft owners with the tools, particularly technology, that they need to attract clients and run successful, independent businesses, he says.

“They’re clearly responsible for building their business but a little help doesn’t hurt anybody,” Sadd says. “We want them to build a sustainable business for the long haul.”

Future plans call for software that will recognize clients when they arrive at a location and offer them additional services that would be available upon the completion of their scheduled services.

Great Clips is readying to launch technology that will allow any franchise in the chain to access the “Clip Notes” stylists keep on their customers. The files, which detail how clients like their haircut or what products their usual stylist uses, will be accessible if they visit a different salon while traveling.

The Charles Penzone Family of Salons, which started using computers in 1989, understands the importance of technology. The company recently launched a new technology platform that has applications for customers and employees, says Charles Penzone. The platform does everything from send email reminders about appointments to tracking stylists’ productivity to facilitating company communications.

The company also is active on social media, adds President Debra Penzone.

“The new business card is a Facebook page,” she says.

The Penzones encourage employees to post before and after photos online and use social media tools to interact with their clients. Technology can be a tool for engaging clients and building relationships, he says.

“The customer wants more than great beauty services,” he says. “They want convenience, speed and information.”

The importance of product sales varies depending on the size and focus of a salon.

Often product sales help the business turn a profit because the service end of the business operates at break even, Soble says. The cost of salaries, rent, equipment and other business expenses can eat up the profits from services, she says.

Sales can be crucial to a salon’s success, adds Pearson of the Ohio cosmetology board.

“That’s one of the keys—not just selling a service but selling the maintenance of the service,” she says.

Revenue from product sales is increasingly being threatened by product manufacturers who are “diluting the market” by allowing retail, drug and department stores to sell their products, adds Rector-Gable. She anticipates salons will look to adding new services to make up the difference.

“It’s an issue for salons,” she says.

Soble agrees, noting salon owners have become more vocal about the issue. “It’s definitely very upsetting to salon owners,” she says.

Not every salon relies on product sales to make ends meet, says Shelton of Cookie Cutters.

His shops sell a line of children’s hair products. They represent 10 percent to 15 percent of revenue compared to up to 20 percent at high-end salons, he says.

Osterhage, of Great Clips and the Ohio cosmetology board, agrees.

System wide, product sales represent 6 percent to 7 percent of gross product sales for the company, she says. “It’s definitely not much of a focus.”

Melissa Kossler Dutton is a freelance writer.

40 ColumbusCEO l June 2014

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Business Law

E-data ExpLosion Growth in electronic information drives new costs and approaches to litigation

By PaigE kOhn

O

ver the past decade, the enormous growth of electronically stored information has significantly changed how businesses approach litigation. New costs are incurred for data management and some cases are being settled faster. Both businesses and law firms have created legal e-discovery departments, and hired individuals with strong information technology abilities. Adverse parties are cooperating more during the early

stages of litigation, but at the same time, the courts are imposing severe sanctions for those who fail to preserve or produce information.

Molly Crabtree, a partner with the Columbus litigation group at Porter Wright Morris and Arthur LLP, witnessed document collection transform from “going to the warehouse looking at paper” to “gathering e-mail and figuring out how to produce [it].” Businesses and law firms need individuals with “a special set of skills to deal with ESI,” Crabtree observes.

Now that the “cost of e-discovery is what is driving the costs of litigation” there has been an increase in a “client’s willingness to settle” reflects Crabtree. She cautions that if a client bungles e-discovery, regardless of the merits, the case can be lost. Courts are “increasingly willing to grant some pretty severe relief.” Sanctions can be harsh, such as case dismissal, default judgment, and monetary penalties ranging from thousands to millions of dollars, or more lenient, such as adverse jury instructions and evidence preclusion.

Because the “volume of information just exploded,” lawyers had to develop new ways to manage the influx of documents, states Doug Matthews, partner with the Columbus litigation group at Vorys, Sater, Seymour and

Pease LLP. He remarks e-discovery “has become a specialty” and lawyers must have “an interest and ability to understand technology,” which is different than being a traditional litigator.

This transformation was largely affected by new federal legal rules adopted in 2006, says Gary Saalman, also a partner with the Columbus litigation group at Vorys. There now exists greater cooperation among parties, transparency and desire for proportionality; the latter meaning “efforts to preserve, collect, and produce have to be proportional to the merits of the case,” Saalman comments.

Prior to 2006, “there was no best practice, there was no process [and] we didn’t have good tools to deal with this,” reflects Julie Brown, the litigation technology executive manager at Vorys.

Businesses “can’t keep everything [because] storage costs go out of control,” says Brown.

“Cost of e-discovery is what is driving the costs of litigation.”

MOLLY CRaBTREE, a partner with the Columbus litigation group at porter Wright Morris and arthur LLp.

ElECtRonIC DIsCovERy REfEREnCE MoDEl Processing Preservation Information Management

Identification

Review

Production

Presentation

Collection Analysis

Volume

Relevance

source: EdRM (edrm.net)

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Given the risks involved, ESI’s growth has led to the creation of new departments and positions to manage the intersection of law, business, and IT. In 2002, Nationwide Insurance created a subset in its litigation department, comprised of seventeen people, including lawyers, paralegals, and litigation technology specialists. Peter Oesterling, associate general counsel at Nationwide Insurance, says smaller companies will have to rely on outside counsel experience and build relationships with vendors.

American Electric Power’s legal department hired an information technology manager, Julie Richer, who manages data preservation, collection, review and production. “If the e-discovery process does not have one person overseeing all the parties involved, timelines will be missed and costs will soar,” warns David Laing, assistant general counsel for litigation at AEP.

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Due to the complexity of e-discovery, Oesterling visualizes the ESI process through the Electronic Discovery Reference Model, an online diagram showing the phases common to most cases.

Depending on the size of the business, some phases will be outsourced to vendors while others will be retained.

Each phase of e-discovery requires corresponding technological tools. Numerous platforms exist, such as Relativity and Clearwell. No matter what platform is used, however, the key is formulating a strategy and using data analytics and technology to reduce collection and cost, says Matthews. Algorithms, statistics, key words, e-mail threading, data sampling, and predictive coding help businesses and law firms achieve these goals.

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even occurs, every company should have a robust information management program, says Oesterling. This includes having an effective and enforceable

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data retention policy, which formalizes a process for preserving and destroying electronic information.

One area where companies are struggling is enforcing retention policies, reflects Crabtree. This can be solved when lawyers and business leaders coordinate with IT to monitor the policy, which is another general best practice.

It is essential that legal, business, and IT professionals are “speaking the same language,” Brown emphasizes.

Businesses should also centralize their information. Data should be saved on the company’s server, not employee hard drives, adds Saalman. Business information should not be conveyed via instant messenger or through home e-mail accounts.

Matthews warns further, “the more dispersed the control over the information, the higher costs are going to be.”

In the age of personal smartphones and tablets, companies should institute a Bring Your Own Device (BYOD) policy, he suggests. An effective policy ensures sensitive data like customer information is protected and eliminates the commingling of personal and business data, which reduces the discoverable electronic universe.

Leverage vendors and lawyers for cost savings: While e-discovery often requires assistance from outside vendors for processing and producing data, Oesterling advises, “don’t put all your eggs in one basket.” By having master service agreements with several providers, they can be leveraged for cost savings. Similarly, institute a request for proposal process requiring vendors to compete for the best bid. For companies hiring outside counsel, Oesterling recommends considering a value-based billing agreement instead of typical billable hours.

For companies having frequent litigation involving the same information, Crabtree suggests negotiating long-term relationships with vendors.

Another essential consideration is data security. “Companies that are considering signing a contract with a vendor that will be hosting data externally should make sure protective measures are included in the agreement” to ensure the business has full control over the data, Laing cautions.

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receives notice of litigation, the imposition of a litigation hold is vital to avoid spoliation of evidence. Crabtree suggests targeting the litigation hold by interviewing custodians of relevant information and communicating with the company’s IT department to locate the data.

Lawyers have to understand the client’s IT system so “relevant information isn’t being deleted automatically,” advises Matthews.

Once a hold is instituted, just like a data retention policy, it requires oversight to ensure it is followed. Saalman says trouble arises where a hands-off approach is pursued.

Similarly, AEP implements a legal hold tool, which sends automated reminders. Employees should also be educated. “All company employees should understand what a legal hold is and what to do if they are subject to a hold,” recommends Laing.

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mences, work with the other side to limit scope of discovery. “Meeting and conferring in good faith with the other side can really cut down on the amount [of information needed] to gather and look at,” Crabtree recommends. While the “knee jerk reaction is to collect it all,” having a targeted strategy and fostering cooperation can reduce costs and the amount of data collection.

She notes another effective tool for both parties is to agree to staged discovery. This means, “I will give you XYZ and you will give me ABC, we will both look and see if we need more, as opposed to give me the alphabet and I’ll see what I want.”

THE FUTURE OF E-DISCOVERY Further federal rule amendments on ESI are coming, says Oesterling. Issues such as early case management, proportionality, and sanctions are being considered, and amendments could go into effect as early as the end of 2014.

Because law, technology and information are constantly shifting, businesses should remain vigilant in keeping up with the newest trends and regulations.

Paige Kohn is a freelance writer.

44 ColumbusCEO l June 2014

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Ohio Bureau of Workers’ Compensation

M

SAFETY FIRST State helps companies focus on preventing injury to avoid big costs

By Lisa hOOkEr

oving heavy armoires and awkward sofas is challenging enough for movers without them slipping on the ramp into the truck. But that’s what was happening at Two Men and a Truck. “our biggest safety concern was the number of ramp-related injuries we were experiencing. The movers would slip and fall because the ramps would get slick from moisture buildup.

They’d hurt their knees or ankles or have other injuries,” says kurt Baker, human resources manager.

Baker understands the importance of keeping employees safe through injury prevention. “we don’t want anyone to get hurt,” Baker says. “Medical costs vary widely, but preventing just one injury can easily save us $50,000 in lost time, lost productivity and lost revenue.”

Looking for an answer, the local franchise applied for a safety grant from the ohio Bureau of workers’ compensation. “we received $7,400

in 2011 to buy 15 new truck ramps that have a better grip. They have slots, so snow doesn’t build up on them. The guys love them. It’s an overall safer product, and we’ve had very, very few ramp-related accidents since we got them,” Baker says.

That’s exactly what Ibraheem “abe” al-Tarawneh wants to hear. Bwc’s superintendent of the division of Safety and Hygiene says, “we have evidence after evidence to show ceos that investments in safety pay off. The payback is there financially, in greater productivity and better work quality.

But it all starts when the employer makes the decision to pay attention to safety.”

From safety grants to on-site consultants to training programs, employers who participate in the state’s workers’ compensation system have an array of programs available to them.

Funded through employers’ premium payments, not additional fees, these services can make a big impact. Bwc officials and local employers discuss

PHOTO: TIM JOHNSON

New ramps improve movers’ grip to prevent injury

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mAKing sAFetY reAl

As claims drop, “some of it is because of greater awareness of safety.... (But) we still have work to do.”

safety is a boilerplate topic at business meetings every day. But how does an employer know that its message is truly heard by employees? “it’s a matter of communicating beyond the policy and procedures manual and communicating with relevance, emotion and personal meaning,” says scott Deming. the author and motivational speaker addressed nearly 6,300 attendees at the Bureau of Workers’ Compensation’s ohio safety Congress.

Held in march, it’s the largest and longest-running workplace safety and health conference of its kind. “emotion and relevance trump features, benefits, policies and stats every time. they don’t personally mean anything to employees because they don’t think ‘it’ will happen to them, whatever ‘it’ is in your industry,” Deming says, referring to workplace hazards. it is necessary that firms demonstrate that they’re not implementing safety practices solely for compliance. “some companies still treat safety as a necessary evil. successful businesses make it a mission purpose: that working safely is how we serve our customers at the highest level and that every day everyone goes home to their families. that’s a relevant and emotional approach to safety,” Deming says.

STEvE BuEhrEr, BWC administator and Ceo the services and how they can improve your workplace and your bottom line.

BWC primer With assets totaling approximately $28 billion, BWC is the largest state-fund insurance system in the country. Ohio is unique in that it does not have a competitive workers’ compensation insurance market. “BWC is the sole issuer of workers’ comp insurance.

Companies must buy their insurance from the state,” says Administrator and CEO Steve Buehrer.

The exception is self-insured businesses. “They account for the 1,200 largest companies in Ohio or 40 percent of the state’s workforce. So the 60 percent we insure are the public sector, as well as small- to mid-size employers that cut across all industries,” Buehrer says.

In 2003, Ohio had more than 200,000 new claims filed, but only 97,000 in 2013. “Ohio is part of a national trend that shows claims are dropping. It’s a great trend, but can I draw an exact parallel with safety? No. Some of that is attributed to the recession and fewer people working. But some of it is because of greater awareness of safety,”

Claims, Costs trend Down Claims filed

Disallowed or dismissed net allowed injuries Total claims filed

FY 2013

FY 2012

FY 2011

11,049 97,041 108,090

11,448 101,165 112,613

11,543 104,835 116,378

346,039 612,586 958,625

374,482 695,574 1,070,056

366,142 763,731 1,129,873

$705,758,248 $1,076,073,152

$748,851,329 $1,078,698,926

$778,853,015 $1,053,770,995

open Claims

lost time medical only Total open claims benefits paid

Medical Benefits Total Compensation

source: ohio BWC Fiscal Year 2013 report

Buehrer says.

And, he adds, “With 97,000 new claims, we still have work to do.”

Ohio employers pay layered workers’ compensation rates.

“The state’s overall rates are based on how the system is performing. When we collect premiums, we collect all of the premiums for all accidents that year and all of the payments needed to take care of those accidents. It’s a longtailed system, because we take on those expenses for a long period of time.

We’re still making payments for claims that occurred in the 1940s and 1950s,” Buehrer says.

More specific factors are then added.

“We take the base rate and look at the risk of different industries. How does that sector perform? We group similar employers together,” Buehrer says.

“At the individual employer level, we classify employees by duty. All of them have different rates based on their job risks.”

BWC provides insurance to 254,000 Ohio employers and Buehrer is well aware that workers’ comp premiums affect economic development.

“We take the approach of how do we at BWC make this a positive aspect of doing business in Ohio? If employers can see factually that our grants, educational opportunities and other resources drive business costs down and ultimately can reduce their BWC premiums, it lowers the overall cost of doing business here. All of that makes Ohio more successful economically,” Buehrer says.

Consulting serviCes Every participating company is assigned to a BWC field service office and a safety consultant. “Some services are highly specialized, others less so.

We evaluate hazards and risks, and provide solutions to reduce the risk of injury,” Al-Tarawneh says.

Each year, BWC reaches about 5,000 employers with its direct one-to-one consulting services at the workplace.

50 ColumbusCEO l June 2014

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“We conduct noise surveys and put together hearing protection programs for industrial employers. We assist with air quality sampling that measures the levels of chemicals employees are exposed to. If the samples exceed certain limits, we find ways to reduce it. Our ergonomics consultant helps businesses reduce risk factors associated with poor posture, repetition and force,” Al-Tarawneh says.

Continental Building Systems has long relied on BWC’s safety consultants.

“I see our bottom line as ‘We’re going to build safely or we’re not going to build at all.’ For more than 25 years, BWC’s safety outreach has helped me recognize the human and financial value of safety and helped us to build our safety culture,” says CEO Todd Alexander.

Continental Building Systems is the first Columbus-based construction company to receive Star Status in the Occupational Safety and Health Administration’s stringent Voluntary Protection Program. “It took us two years to obtain that certification. It was our effort to raise the bar, yes, but going for that OSHA certification grew out of our BWC interactions,” Alexander says.

As a general contractor, Continental Building Systems’ approach to safety directly impacts numerous other firms.

“We’ll have 20 to 30 subcontractors on any construction job and they work under our safety rules. We try to elevate their knowledge and understanding of safety. We also have a stringent prequalifying process. Our safety director reviews each sub’s safety information and record,” Alexander says.

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EduCation & training BWC’s Division of Safety & Hygiene sponsors 81 safety councils that usually are organized through chambers of commerce, trade and manufacturing associations or similar organizations.

“The councils bring the community and its local businesses together to increase safety awareness as a partnership. They present educational programs and share information.

Employers and employees both learn some (strategies) to take back to their company,” says Al-Tarawneh.

BWC’s Training Center focuses on the practical application of safety principles, developing a safety culture, risk June 2014 l ColumbusCEO

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and current and proposed compliance standards.

“We have training sites at 11 locations across Ohio. The workshops cover more than 80 topics and are presented more than 400 times. More than 20,000 people have benefitted from the courses whether they’ve taken them in class or online,” says Al-Tarawneh.

The Workplace Wellness Grant Program assists employers with establishing training and other programs that reduce health risk factors specific to their employees.

It’s studying the effect workplace wellness programs play in decreasing the incidence and costs associated with accidents and illnesses.

Safety intervention grantS BWC’s safety grants assist employers with acquiring equipment to mitigate workplace hazards.

“Historically the safety grant program was only allocated $5 million.

This biennium it was allocated $15 million. And to add to its usability, we

upped it to $3 of BWC money for every $1 invested by the company,” Buehrer says.

Two years after a company puts safety equipment into service, it’s asked to report back to the BWC. “The data help BWC establish best practices and determine if the equipment was a good investment. Did the intervention actually reduce injuries and accidents?

That’s what we’re looking for,” AlTarawneh says.

In many cases, the answer is yes.

“We’re seeing an improvement in productivity and the quality of work where the grants have been implemented,” Al-Tarawneh says. “Those employers who received a safety grant have a 66-percent reduction in their claim frequency rate after the solution is implemented. They also have an 81-percent drop in workers’ comp cost per $1 million in payroll.”

Previously, the maximum awarded in the safety grant program was $4 million. “Since the beginning of the state fiscal year on July 1, 2013, we’ve awarded $11 million. It’s been fun to see what the companies are doing with the money,” Buehrer says.

At TWO Men AnD A TruCk, the movers give the company a thumbs-up about those truck ramps. “We’re buying them as we buy new trucks. They’ve boosted morale and safety consciousness,” Baker says.

Because of its previous positive experience, TWO Men AnD A TruCk is considering applying for another safety grant. “We’re looking at some sort of flood lights to light up the rear of the trucks. It will make working after dark easier and safer for our movers,” Baker says. The timeframe for subsequent applications is based on a company’s payroll scale.

Much like Continental Building Systems’ influences its subcontractors, Baker says the impact of its safety grant reaches beyond its own front doors.

“TWO Men AnD A TruCk has 200 franchises nationally and we’re in the top two. We can help the smaller franchises learn from what we’ve done to improve safety with our BWC grant.

It helps them, their workers and their customers, and makes us a stronger company,” he says.

Lisa Hooker is a freelance writer.

THE CHAMBERS OF COMMERCE OF DUBLIN, WESTERVILLE AND WORTHINGTON PRESENT THE 2014

Chamber Business Expo and After Hours Event

Join us at one of the most anticipated networking events of the year, the 2014 Chamber Business Expo & After Hours!

This is your opportunity to meet more than 600 area business representatives and 100 vendors from the Dublin, Westerville and Worthington Chambers of Commerce.

Admission is free to the event, which features complimentary hors d’oeuvres and a cash bar. In addition, you’ll have an opportunity to enter to win one of many great door prizes.

Sign up as an exhibitor at www.DublinChamber.org/Expo or by calling the Dublin Chamber at 614-889-2001 to extend the reach of your company through this great business development opportunity.

June 24 | 4:30 to 7 p.m.

Crowne Plaza: Columbus North – Worthington 6500 Doubletree Ave., Columbus 52 ColumbusCEO l June 2014

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A SPeCIAl ADverTISIng SeCTIOn

HealtH WatcH

Sleep Apnea

CAN’T SLEEP? CALL THE DENTIST!

©2014 ThInkSTOCk.COM

Dentists are increasingly fitting patients who have trouble sleeping with oral appliances to improve breathing.

L

By KrisTin CampbEll ack of sleep is an American way of life, and it’s far more harmful than many people realize.

Poor sleep can result not only in reduced quality of life, but also in debilitating illness and even death. Chief among Americans’ sleep problems is obstructive sleep apnea, in which tissues relax enough to block the passage of air during sleep. Those who suffer with it may wake just slightly, hundreds of times in a night, therefore never reaching the deepest levels of sleep.

Dental sleep medicine is a rapidly growing field. More and more often, general dentists are undergoing special training and working

in conjunction with neurologists and other specialists to improve lives through quality, restorative sleep.

ThE prOblEm Dr. Michael Bezbatchenko of Central Ohio TMJD and Dental Sleep Therapy Center says obstructive sleep apnea runs rampant in the population, yet many people are completely unaware they have it. They just feel run down, sleepy and generally unwell.

“So many more people than you’d think use CPAP machines,” he says. “But still, about 18 million people are walking around not knowing they have this.”

The CPAP machine—providing continuous positive airway pressure—is the gold

standard of sleep apnea treatment. But increasingly, people are turning to dental sleep medicine for an alternate solution—the oral appliance. A device that looks something like a football mouth guard is placed in the mouth during sleeping hours. It repositions the jaw just slightly, and therefore keeps the airway open.

The device fits snugly and is made of hard plastic that will last for five to six years, Bezbatchenko says.

Some people prefer the oral appliance because it is silent, easily portable, needs no power and doesn’t connect the user by hoses and wires to a base unit on the side table.

Whatever the patients’ reasons, if it works for their level of apnea and they will actually use it, health professionals are in favor. “This is just another arrow in your quiver for people who aren’t compliant,” Bezbatchenko says.

When left untreated, he says, people with sleep apnea are eight times more likely to June 2014 l ColumbusCEO

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A SPeCIAL ADveRTISIng SeCTIOn

Oral appliance PHOTO: BRAD FeInKnOPF

stroke and five times more likely to suffer a heart attack than a person without apnea. “Depression, heart problems and even erectile dysfunction can be linked to this,” he says.

A nEw sOlutiOn Although doctors have been aware of apnea for centuries, the treatment wasn’t much better than the problem until recent decades. Up through the 1950s, doctors still treated apnea by cutting a hole in the trachea and inserting a breathing tube, Bezbatchenko says. It wasn’t until 1980 that an Australian doctor made the first incarnation of a CPAP machine using a vacuum cleaner with a mask attachment.

Today, diagnosis and treatment are vastly improved, and dental sleep medicine is becoming more prevalent all the time. Several years ago, insurance companies declared that for mild to moderate sleep apnea, oral appliances were the preferred first line of treatment, Bezbatchenko says. “That may be the reason we’re seeing more of this in our offices,” he says.

Dr. James Metz is one of the pioneers of dental sleep medicine in Ohio. He sits on the board of The Ohio Sleep Society, and aside from his large general dentistry practice, he works with patients around the country to improve their sleep with oral appliances.

There are around 100 different designs, and the devices keep improving.

“We want the thinnest device available, which is especially important for women,” Metz says. “Women have the highest failure rate with the oral appliance because the inside of their mouth is smaller. If the appliance is thinner, you don’t have to move the jaw forward as far.”

Devices to treat sleep apnea, whether CPAP masks or oral appliances, can have a slight orthodontic effect on the teeth. But that is far down the list of concerns. “People feel so much better, they just don’t care,” Metz says.

Among Metz’s most satisfied clients are

“We Want the thinnest device available.... if the appliance is thinner, you don’t have to move the jaW forWard as far.”

Dr. James metz seated, with Dr. michael BezBatchenko PHOTO: TIM JOHnSOn

athletes, who are using the appliances not only during sleep, but also while competing and working out.

“With an oral appliance, athletes can sleep better, perform better and recover better because their bodies don’t break down as much,” Metz says.

Olympic swimmer and world-record holder Markus Rogan lives in Los Angeles, competes for his homeland of Austria and uses Metz’s appliances. “He says it helped him beat Michael Phelps,” Metz says. Because Rogan is so enamored of the work Metz does, he flew in from California in April to speak at

a Columbus conference of 100 dental sleep medicine practitioners from around the world and discussed how dentists can use their skills to serve the athletic community through dental sleep medicine.

Metz has made the daytime appliance, which Rogan has dubbed Lion Breathers, for baseball players, water polo teams and runners. “In Washington state, there’s a cross country runner who won a title wearing the appliance, and she just couldn’t run the same time without it,” Metz says. High school, collegiate and professional athletes are joining the trend. They are also helping Metz and

54 ColumbusCEO l June 2014

Healthwatch.indd 54

5/1/14 1:30 PM

ADVERTORIAL

The Price of Poor Sleep

By Dr. Michael Bezbatchenko

With all the distrac ons in our bedrooms (TV, cell phones) it’s no wonder Americans are fa gued and exhausted. Not only do we not get the ideal 7 hours of sleep, but the poor quality of sleep can play a big role not only in how we feel, but in our medical health.

Good sleep hygiene, like ge ng to bed at the same me each night and sleeping in a darkened room, help to promote the rhythm that the body needs to recover.

Many individuals, along with their bed partner, suffer from snoring noise which further contributes to poor sleep for both. Snoring by itself, may not necessarily be harmful. However, gradually many people who snore become at risk for what is called Obstruc ve Sleep Apnea (OSA). As we get older the tone of the muscles of the neck and tongue decrease, thereby allowing a blockage of the airway to occur. A person can hold their breath for mul ple seconds, mul ple mes per night. The result is a decrease in oxygen in the blood. As the oxygen level falls the brain has to con nually send signals out to the body to “wake up�.

This con nual ongoing process can lead to a heart attack or stroke. In actuality, it may be coming on for years without one feeling the effect... or at least not being aware of the damage that is being done.

Early signs can be seen by a trained physician or den st, as many of these do occur in the oral cavity, if someone is looking for them. Besides the complaint of snoring, a large tongue, ED, excessive wear of teeth and TM Joint Dysfunc on can be associated with poor sleep.

A recent study revealed one in five people may have OSA and of those 82% are undiagnosed! The same study found economic cost as high as 165 billion dollars, and up to 40% of auto accidents may be linked to OSA. Obstruc ve Sleep Apnea must be diagnosed by a board cer fied sleep physician. Current treatment op ons are CPAP or Oral Appliances, although usage seems to be be er with the oral devices.

Michael Bezbatchenko, DDS

Healthwatch.indd 55

5/1/14 12:27 PM

A SpeCIAl ADveRTISIng SeCTIOn

his team to refine the device and build the scientific evidence behind it.

“We know the device improves performance because it increases blood oxygen levels,” he says. “These athletes know their bodies so well, we’re getting great data back from them.” The athletes are using several styles of the device and wearing medicalgrade blood oxygen meters. “Whichever one improves performance the most, that’s the one they use,” he says.

The science being developed through these observations will not only improve performance for athletes, but could improve quality of life and prevent tragedy that was not preventable in previous generations of American heroes. Jackie Robinson, who broke many records in both collegiate and professional athletics and also impacted business and race relations, died at age 52 from hypertension and Type II diabetes. “Both of those absolutely go with sleep apnea, and men under 50 who die in their sleep almost always have sleep apnea,” Metz says. “I think Jackie Robinson had sleep apnea. It just stands to reason.”

It’s not conjecture that better sleep improves overall health and saves lives. A study of students in the OSU dental program—a high stress field of study—compared the rate

of healing during finals week and during the summer break. During times of less stress and better sleep, skin healed 40 percent faster, Metz says.

“Disturbed sleep also causes tumors to grow more rapidly,” Metz says. While sleep hasn’t been directly linked to the initial appearance of cancer, it is connected to the rate at which it spreads.

The snoring that often comes along with apnea can lead to stroke, which can involve paralysis and death. “It vibrates the carotid artery just enough that plaques can form,” Metz says. Following the onset of treatment, things just keep getting better. Daytime sleepiness lessens, blood pressure goes down and life expectancy increases.

“If your breathing is interrupted less than five times per hour, that’s considered normal, and your chances of living another 18 years is 96 percent,” Metz says. “If your breathing is interrupted 30 times in an hour, your chances of living another 18 years are only 30 percent.”

FEEling bEttEr Metz says traditional dentistry and dental sleep medicine are interdependent. “I don’t feel like I can do one without the other,” he

says. Many people who have apnea suffer from reflux, and excess acid wears down the teeth. A dentist may spot such a symptom and refer a patient to a sleep doctor. In that way, a simple, semiannual cleaning can change a life.

Dental health is also related to healthy body weight. When the body is continually awakened, the glands release adrenaline, the chemical responsible for humans’ fight-orflight response. Adrenaline triggers what Metz calls the stress axis, which cranks up production of cortisol—a hormone that causes the body to shut down the libido and to store fat.

At the same time, glucose is being dumped into the bloodstream, and as this happens again and again, diabetes and high blood pressure can develop. And all the while, as we sleep poorly over the years, we’re getting more fat and less fit.

“The growth of obesity in the U.S. is just incredible,” Metz says. “It goes beyond belief.”

But surplus weight and all the diseases that go along with it can be remedied dramatically by sleep medicine. “You can expect to lose 10 to 35 pounds in the first year,” he says.

Diagnosis takes a team effort that may involve a dentist to notice early warning signs, a sleep medicine doctor to administer a thorough overnight sleep analysis, and an ear,

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56 ColumbusCEO l June 2014

Healthwatch.indd 56

5/1/14 10:20 AM

Sleep threatS • An estimated 18 million Americans have sleep apnea, and experts believe that 80 to 90 percent of those cases go undiagnosed.

• Sleep apnea can cause daytime sleepiness, memory loss, headaches, irritability, depression, decreased sex drive and impaired concentration.

When left untreated, sleep apnea can progress to hypertension, stroke, heart attack and death.

• Sleep apnea affects both men and women of all ages and body types, and it worsens with age and weight gain.

• Excessive daytime sleepiness costs an estimated $150 billion annually in lost productivity and workplace accidents and another $48 billion in medical expenses related to auto accidents.

• Nearly one in five car accidents causing serious injury is associated with excessive daytime sleepiness. Drowsy drivers are 15 times more likely to be involved in a deadly crash.

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Source: The American Academy of Dental Sleep Medicine

nose and throat doctor to possibly remove any obstructions or growths that may be impeding the airway. But the first step is the patient getting regular checkups so the problem can be spotted.

“A patient may have an enlarged tongue or wear on the teeth, and we may see that 20 years before they would go to a physician with a complaint,” Bezbatchenko says.

The key to finding proper treatment may lie in finding a dentist who is properly trained.

“This is stuff the dental schools don’t have time to teach,” Bezbatchenko says. “There is only so much time to cover the basics, and there has been an explosion of knowledge, so we’re having to pick these things up in continuing education courses.” Dentists trained under the guidance of dental sleep medicine associations will know not only how to craft an appliance, but how to assess the results of the treatment and conduct proper follow up.

“In Ohio, we have to have 40 hours of education every two years,” Bezbatchenko says.

“It could be any kind of class, but I’m choosing this. If I’m going to be practicing dental sleep medicine, I want to do the very best for my patients.”

When you need an employee - for a project, short-term assignment, or full-time position - count on Columbus’ so much more than temporary employment agency.

Call (614) 255-1400, or go to DawsonCareers.com to find your next employee today.

Kristin Campbell is a freelance writer.

June 2014 l ColumbusCEO

Healthwatch.indd 57

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Leaderboard_Banks.indd 58

4/30/14 12:54 PM

Central OhiO Banks & savings institutiOns ranked by 2013 central Ohio deposits

name 1 Huntington Bank 41 S. high St., Columbus 43215 (614) 480-5512 huntington.com

2 JPMorgan Chase 1111 polaris parkway, Columbus 43240 (800) 935-9935 jpmorganchase.com

3 PNC 155 E. Broad St., Columbus 43215 (614) 463-6647 pnc.com

4 Nationwide Bank 1 nationwide plaza, Columbus 43215 (877) 422-6569 nationwidebank.com

5 Fifth Third Bank 21 E. State St., Columbus 43215 (614) 744-5909 53.com

6 The Park National Bank 50 n. Third St., newark 43055 (740) 349-8451 parknationalbank.com

7 KeyBank 88 E. Broad St., Columbus 43215 (614) 460-3400 key.com

8 U.S. Bank 10 W. Broad St., Columbus 43215 (614) 233-6480 usbank.com

9 FirstMerit Bank 250 Civic Center Drive, Suite 550 Columbus 43215 • (614) 545-2794 firstmerit.com

10 Heartland BancCorp 850 n. hamilton Road, Gahanna 43230 (614) 337-4600 heartlandbank.com

2013 Central OhiO DePOsits assets BankWiDe

2013 lOans BankWiDe net inCOme BankWiDe

$14.4 b

$43.1 b

$59 b

$639 m

$10.84 b

$738 b

$2.42 t

$17.9 b

$5.9 b

$192 b

$320.3 b

$4.2 b

$4.5 b

$2.53 b

$5.57 b

$39.22 m

$4.2 b

$89 b

$130 b

$1.8 b

$1.7 b

$4.6 b

$6.6 b

$77.2 m

$1.67 b

$53.6 b

$92.9 b

$847 m

$1.24 b

$227 b

$364 b

$5.8 b

$551 m

$18.5 b

$23.9 b

$183.68 m

$490.82 m

$422.97 m

$580.36 m

$5.22 m

2013 sharehOlDers’ eQuitY BankWiDe

Central OhiO Full-time emPlOYees

$6.1 b

5,160

$211 b

18,605

Central OhiO tOP OFFiCer

steve steinour

chairman, president and CEo

James malz

ohio market president

michael gonsiorowski

$42.4 b

wnd

$488.13 m

102

J. lynn anderson

$14.6 b

629

Jordan miller Jr.

$651.7 m

762

David trautman

$10.3 b

210

$41.1 b

380

Jeffrey hastings

$2.4 b

125

sue Zazon

$54.25 b

137

g. scott mcComb

The CEo Leaderboard features selected topics each month. The September Leaderboards will feature Central ohio hospitals, Logistics Companies and physical Therapy & Sports medicine practices. The deadline for inclusion in those surveys is July 3. If you want your central ohio company to be considered for an upcoming CEo Leaderboard, contact Columbus CEO at (614) 410-0498.

regional president

president and CEo

president and CEo

president

melissa ingwersen central ohio market president

market president

president and CEo

president and CEo

t = trillion, b = billion, m = million wnd = would not disclose Source: Survey of Banks and Savings & Loans

Information compiled by EmILy ThompSon

June 2014 l ColumbusCeO

Leaderboard_Banks.indd 59

59

4/30/14 12:54 PM

1

2

3

4

5

6

7

8

9

10

Leaderboard_Residential.indd 60

5/1/14 10:28 AM

Residential CaRe FaCilities

Ranked by maximum licensed capacity and number of assisted living units, respectively doCtoRs

FaCility

maXimum liCensed CaPaCity

assisted liVinG units

1 Willow Brook at Delaware Run

100 Delaware Crossing W. Delaware 43015 • (740) 201-5640 willow-brook.org

300

150

2 The Forum at

Knightsbridge

4590 Knightsbridge Blvd.

Columbus 43214 • (614) 451-6793 theforumatknightsbridge.com

190

730 N. Spring Road Westerville 43082 • (614) 794-9300 parksideseniorliving.com

4 Amber Park

401 Hill Road N., Pickerington 43147 (614) 834-3113 seniorlivinginstyle.com

175 172

115 135

$2,480 $5,335

86

$2,965 $4,445

5 Oakleaf Village of Columbus

5500 Karl Road, Columbus 43229 (614) 431-1739 oakleafvillage.com

150

121

$2,529 $5,444

83

$3,200 $5,500

100

$3,600 $6,700

6 Creekside at the Village

2200 Welcome Place Columbus 43209 • (614) 559-5500 whv.org

138

7 Wesley Ridge

Retirement Community 2225 Taylor Park Drive Reynoldsburg 43068 (614) 759-0023 • wesleyridge.com

8 Emeritus at Pinnacle

1305 Lamplighter Drive Grove City 43123 • (614) 227-1200 emeritus.com

136 135

106

9 Willow Brook Christian Village

100 Willow Brook Way S. Delaware 43015 • (740) 369-0048 willow-brook.org

133

109

10 Wesley Glen

Retirement Community 5155 n. High St., Columbus 43214 (614) 888-7492 wesleyglen.com

132

$1,292 $6,000 $3,833 $8,973

3 Parkside Village Senior Living Community

monthly Rates

95

wnd $1,064 $5,820 $4,000 $7,000

nuRses

owneR

yeaR oPened

otheR staFF

amenities

2009

2 17 94

independent apartments, assisted living and memory care; dining choices; 49 wooded acres with trails and gardens; social, artisitc, travel activities; nurses on site 24/7; all-inclusive pricing

1989

8 43 87

24/7 licensed nursing, secure memory care, menu choices, all private suites and apartments, free care assessments

Five Star Quality Care

2012

6 23 129

24-hour on-site nursing, rental and month-to-month leasing, 15 floor plans, independent and assisted living, memory care

Lemmon & Lemmon

2009

0 14 35

three healthy meals plus snacks per day, 24-hour nursing care, free transportation, sunlit rooms, packed activity schedule

Hawthorn Retirement Group

1985

2 10 50

full kitchens in every apartment, three meals available daily, raised garden plots, weekly housekeeping, transportation to off-site activites and medical appointments

2005

2* 4.5* 35.95*

meals; priority access to Wexner Heritage Village services; transportation; concierge; daily social, educational and fitness programs

1998

2 16 39

CCRC, 24-hour nursing, inpatient and outpatient therapy, daily pharmacy delivery, beauty salon, housekeeping, maintenance services, chaplain support, ice cream parlor

2005

wnd wnd wnd

personal care program, on-site pharmacy services, physical and occupational therapy, memory care

1990

2 19 86

independent apartments, assisted living and memory care; dining choices; 49 wooded acres with trails and gardens; social, artisitc, travel activities; nurses on site 24/7; all-inclusive pricing

11 60 250

inpatient and outpatient therapy, wellness center, beauty salon, walking trails, putting green, computer lab, auditorium, concierge services, billiards

1966

The CEO Leaderboard features selected topics each month. The September Leaderboards will feature Central Ohio Hospitals, Logistics Companies and Physical Therapy & Sports Medicine Practices.

The deadline for inclusion in those surveys is July 3. If you want your central Ohio company to be considered for an upcoming CEO Leaderboard, contact Columbus CEO at (614) 410-0498.

administRatoR Willow Brook Christian Communities Larry Harris

Rebecca Converse

Chris Quinlan

Jennifer Adams Wallick Communities Stephanie Hess Wexner Heritage Village Jean Kramer Methodist ElderCare Services Kathy Miller

Emeritus Karen Kraft Willow Brook Christian Communities nicole Ketron Methodist ElderCare Services Kathleen King

*Full-time equivalent wnd = would not disclose Source: Survey of Residential Care Facilities

Information compiled by EMILy THOMPSOn

June 2014 l ColumbusCeo

Leaderboard_Residential.indd 61

61

5/1/14 10:28 AM

Residential CaRe FaCilities

Ranked by maximum licensed capacity and number of assisted living units, respectively doCtoRs

FaCility

maXimum liCensed CaPaCity

assisted liVinG units

monthly Rates

32

incomebased

126

$1,900 $4,000

113

$2,600 $3,875

116

$2,670 and up

12

$3,540 $3,960

99

$2,900 $4,800

66

$2,700 $4,800

109

$2,700 $4,410

92

approx. $2,684

11 National Church Res. Stygler Road

165 n. Stygler Road, Gahanna 43230 (614) 342-4582 nationalchurchresidences.org

12 Kensington Place

1001 Parkview Blvd.

Columbus 43219 • (614) 252-5276 kensingtoncolumbus.com

132 126

13 Emeritus at

Chestnut Hill

5055 Thompson Road Columbus 43230 • (614) 855-3700 emeritus.com

14 SharonBrooke

920 Sharon Valley Road Newark 43055 • (740) 366-7333 sharonbrooke.com

126 125

15 Pickaway Manor Care Center

391 Clark Drive, Circleville 43113 (740) 474-6036 pickawaymanor.com

16 The Chapel Grove Inn 1400 Chapel Way, Heath 43056 (740) 522-4663 chapelgroveinn.com

123 120

17 The Inn at

Olentangy Trail

36 Corduroy Road, Delaware 43015 (740) 417-9287 olentangytrail.com

120

18 The Woodlands Assisted Living

5380 E. Broad St., Columbus 43213 (614) 755-7591 woodlandsofcolumbus.org

117

19 The Inn at Fairfield Village

1834 Countryside Drive Lancaster 43130 • (740) 689-9944 innatfairfieldvillage.com

20 Sunrise of Worthington 6525 n. High St., Worthington 43085 (614) 846-6500 sunriseworthington.com

113 105

52

$2,430 $7,530

nuRses

owneR

yeaR oPened

otheR staFF

amenities

2008

2 3 12

private apartments; 24-hour nursing care, supervision and medication administration; daily meals and housekeeping

1992

0 5 60

beauty salon, movie theater, billiards, large apartments in wooded setting

1992

wnd 12 wnd

memory care unit, therapy programming, evening lounge and snacks, 24-hour nursing, rounding physician teams

Emeritus Senior Living

1987

1 10+ wnd

24-hour licensed nurses, movie theater, coffee and ice cream parlor, separate Alzheimer’s care, locally owned

Jerry McClain Co., Inns Holding

1969

5 10 160

private apartments, walk-in closets, 24-hour Rn, daily activities, bistro menu

The MacIntosh Co.

2003

1 13 83

2011

wnd wnd wnd

nurse on site 24/7, physical and occupational therapy, theater, pub, cafe, courtyard with water feature

2001

0 10 52

three dietician-approved meals served daily, weekly housekeeping/laundry, paid utilities (except phone), on-site therapy, 24-hour access to trained staff

2006

1 12 60

independently owned, 24-hour nurse on site, full activity schedule, fine dining, Alzheimer’s disease and dementia care

0 13 58

on-site therapy, house dog/ cat, free Wi-Fi, assisted living memory care and short-term stays, care through end of life

1992

The CEO Leaderboard features selected topics each month. The September Leaderboards will feature Central Ohio Hospitals, Logistics Companies and Physical Therapy & Sports Medicine Practices.

The deadline for inclusion in those surveys is July 3. If you want your central Ohio company to be considered for an upcoming CEO Leaderboard, contact Columbus CEO at (614) 410-0498.

chapel, social pub, movie theater, cafe, courtyards with putting green

administRatoR national Church Residences Alison Morris Lutheran Social Services Penny Smith

James Logsdon

Amy Twyman

Amanda Meeks

Chapel Grove Management Co. Jerry Billman

Jerry McClain Carrie McCarter

Capital Senior Living Carol Ruff The Inn at Fairfield Village Management Co. Kelly Wilson Healthcare REIT Frances Herrick

wnd = would not disclose Source: Survey of Residential Care Facilities

Information compiled by EMILy THOMPSOn

62 ColumbusCeo l June 2014

Leaderboard_Residential.indd 62

5/1/14 10:29 AM

rAtOr

A Continuing Care Retirement Community The most sought after retirement destination in Central Ohio‌

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Leaderboard_Residential.indd 63

WRFD 880AM

5/1/14 10:29 AM

Residential CaRe FaCilities

Ranked by maximum licensed capacity and number of assisted living units, respectively doCtoRs

FaCility

maXimum liCensed CaPaCity

assisted liVinG units

21 Carriage Court of Lancaster

800 Becks Knob Road Lancaster 43130 • (740) 654-4422 meridiansenior.com

104

52

$3,100 $5,160

76

$2,500 $4,220

22 Emeritus at Halcyon Village

1565 London Ave. Marysville 43040 • (937) 738-7342 emeritus.com

23 Emerald Crossings

7220 Muirfield Drive, Dublin 43017 (614) 336-3677 brookdale.com

101 100

84

$2,920 and up

49

$4,015 $4,928

24 Westminster Thurber Community

717 Neil Ave., Columbus 43215 (614) 228-8888 westminsterthurber.org

100

25 Edgewater Place Assisted Living

11351 Lafayette Plain City Road Plain City 43064 • (614) 873-9700 edgewaterplace.us

80

56

$3,500 $5,400

79

$4,000 $7,000

50

$1,735 $5,700

60

$3,780 $4,350

58

$3,750 $5,650

50

$3,000$5,000

26 First Community Village

1800 Riverside Drive Columbus 43212 • (614) 324-4455 nationalchurchresidences.org

79

27 The Village at Westerville Retirement Center

215 Huber Village Blvd.

Westerville 43081 • (614) 882-3782 hcr-manorcare.com

73

28 Whetstone Gardens Assisted Living

3700 Olentangy River Road Columbus 43214 • (614) 457-1100 macintoshcompany.com

29 Feridean Commons

6885 Freeman Road Westerville 43082 • (614) 898-7488 feridean.com

72 66

30 National Church Res. Lincoln Village

4959 Medfield Way, Columbus 43228 (614) 870-1123 nationalchurchresidences.org

66

monthly Rates

nuRses

owneR

yeaR oPened

otheR staFF

amenities

1996

wnd 5 34

landscaped courtyard, activity programs and life-enrichment events and outings, housekeeping and laundry services, transporation to physician appointments

2010

0 7 58

memory care unit, pub, courtyard with waterfall, theater, fine dining

1999

2 17 50

assisted living with attached memory care setting, in-house home health, on-site therapy gym, 24/7 nursing, medical director and behavioral neurologist

1965

wnd wnd wnd

dining venues, wellness programs, chapel, bus service, pet friendly

2009

1 13 37

no entry fee, all-inclusive rate scale, restorative and fitness programs, spacious floor plan

1961

1 25 12

wellness center, heated pool, underground parking, movie theater, pub

1980

0 52 16

assisted living, independent living with assistance, independent living, deficiency-free state survey, restaurant-style dining

1995

6 6 30

spacious two-room apartments, 24-hour nursing coverage, four levels of nursing care, diverse activities calendar, transportation

2001

1 6 45

two dining rooms serving three meals daily, greenhouse, spa, fitness center, full activites program

1997

1 3 24

24-hour professional staff and wireless emergency nurse call system, three home-style meals, wireless Internet, daily activities

The CEO Leaderboard features selected topics each month. The September Leaderboards will feature Central Ohio Hospitals, Logistics Companies and Physical Therapy & Sports Medicine Practices.

The deadline for inclusion in those surveys is July 3. If you want your central Ohio company to be considered for an upcoming CEO Leaderboard, contact Columbus CEO at (614) 410-0498.

administRatoR Meridian Senior Living Elizabeth Kinner

nHI Angela Maxwell

Brookdale Senior Living Solutions David Dusseau Ohio Presbyterian Retirement Services Kelly Clark Greencroft Communities Sandra Harris national Church Residences noah Moore

HCR ManorCare Barbara Kilmurry

The MacIntosh Co. Kathy Isbister

Fred Powrie Ron Pyle

national Church Residences Colleen Howard

wnd = would not disclose Source: Survey of Residential Care Facilities

Information compiled by EMILy THOMPSOn

64 ColumbusCeo l June 2014

Leaderboard_Residential.indd 64

5/1/14 10:30 AM

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hurch

ward

• Senior Independent Living • Award winning dining

• Spacious apartments • Fitness activities, theater

• No large up-front entrance fee

614-252-5276 • KENSINGTONCOLUMBUS.COM

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TEMPORARY EMPLOYMENT AGENCIES Ranked by 2013 central Ohio hours billed

AGENCY

2013 CENTRAL OHIO HOURS BILLED

1 Diversity Search Group 2600 Corporate Exchange Drive, Suite 110, Columbus 43231 (614) 352-2988 diversitysearchgroup.com

4 Dawson 1114 Dublin Road, Columbus 43215 (614) 255-1400 dawsoncareers.com

5 Remedy Intelligent Staffing

5295 Westpointe Plaza Columbus 43017 • (614) 527-5860 remedystaff.com

6062 Huntley Road, Columbus 43229 (614) 436-4454 • rsrtemps.com

283 S. State St., Suite 102 Westerville 43082 • (614) 573-5579 atriumpersonnel.com

9 Portfolio Creative

777 Goodale Blvd., Suite 300 Columbus 43212 • (614) 839-4897 portfolioiscreative.com

7.40 m

5,000+ wnd

6 25

administrative/office, call center/customer services, logistics and distribution, light industrial, electronics, IT and more

software training and tutorials

3.70 m

15,000 $9.50-$175

13 94

contingent staff, direct-hire professionals, executive search, project labor and temporary employees in a variety of industries

interview skills, basic computer, soft skills, safety

15,000 2.16 m $12.83-$351

2 78

accounting and finance, office, call center, IT, engineering, creative, industrial, skilled trades

basic computer, interview skills, resume, safety, anti-discrimination, occupational safety and health, sexual harassment

4,120 2.05 m $10.56-$125

4 20

logistics, assembly and production, customer service, clerical

na

1.25 m

500+ $8.50-$95

4 20

clerical/administrative, light industrial/warehousing, finance

thousands of skill-builder courses

777,840

5,100 $7.95-$32.43

2 15

warehouse, construction, factory, landscaping, clerical and more

on-site training

606,138

1,850 $7.25-$33

3 11

general labor, industrial, clerical

na

1 16

design, marketing, communications, retail, advertising

1 3

clerical, administrative, customer service, IT, finance, warehouse, light industrial

3,000+ 203,108 $15.42-$94.50

10 TRC Staffing Services 259 E. Livingston Ave. Columbus 43215 • (614) 229-7999 trcstaffing.com

TRAINING AVAILABLE TO TEMPORARIES

7.79 m

8 Atrium Personnel &

Consulting Services

PLACEMENT SPECIALTIES healthcare, IT, legal, light industrial, administrative, accounting, hospitality, banking, insurance, government, call centers

7 Reliable Staffing Resources

Full-Time Employees

1 275+

6 Adecco Staffing

440 Polaris Parkway, Suite 120 Westerville 43082 • (614) 586-0490 adeccousa.com

LOWEST-HIGHEST HOURLY RATE

1,200* $14-$175

3 Acloché 1800 Watermark Drive, Suite 430 Columbus 43215 • (614) 824-3700 acloche.com

CENTRAL OHIO Offices

customer service, business etiquette, resume, interview techniques, presentation skills, executive coaching, mentoring

2 Staffmark

2844 Stelzer Road, Columbus 43219 (614) 475-2250 staffmark.com

TEMPORARIES LISTED

178,600

300+ $12.80-$42

OWNER MANAGER

Teresa Sherald Bruce Sherald Staffmark Holdings Inc. Tracy Conrad Ruch Corp.

Kimberly Shoemaker Chris and David DeCapua Jeff Miller Brigitte and Kevin Mills Evelyn Reed and Brenda Weber Adecco Staffing Rhonda Arledge Rocky Gasbarro Jason Borden norm Heitmeyer and Tina Rieder Ray Mayhew

varies

Kristen Harris and Catherine Lang-Cline Jennifer Brown

The CEO Leaderboard features selected topics each month. The September Leaderboards will feature Central Ohio Hospitals, Logistics Companies and Physical Therapy & Sports Medicine Practices.

The deadline for inclusion in those surveys is July 3. If you want your central Ohio company to be considered for an upcoming CEO Leaderboard, contact Columbus CEO at (614) 410-0498.

na

Brenda Davidorf Bruce Johnson

*approximately, na = not applicable, m = million wnd = would not disclose Source: Survey of Temporary Employment Agencies Information compiled by EMILy THOMPSOn

June 2014 l ColumbusCEO

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c o l u m b u s

c e o

executive living Virgil & Neil Mathias (614) 526-5633 (614) 889-0808

LIKE-NEW WYANDOTTE WOODS GEM! - Beautiful home in popular neighborhood, gorgeous décor, 1st floor master, huge patio, den, cooks kitchen, big bedrooms, partytype LL. $590,000. www.7823CalvertCt.com COLDWELL BANKER KING THOMPSON

MUIRFIELD TOURNAMENT SHOWPLACE! Impeccable 7500SF estate home w/one of best locations, great views, like-new, stunning décor, cooks kit, 1st flr master, in-law apt, $1+Million. www.5387LochLevenCt.com COLDWELL BANKER KING THOMPSON

Virgil & Neil Mathias (614) 526-5633 (614) 889-0808 TARTAN FIELDS CONTEMPORARY! - It’s a wow!

Dramatic 10,000SF Malibu-style, unique 1-ac golf/lake lot, walls of glass, 1st flr owners ste, 4-car gar, huge bedrms, $1.5Million. www.10440MackenzieWay.com COLDWELL BANKER KING THOMPSON

CAMPDEN LAKE DREAM HOME! - Special custom 5-Bdrm on fantastic lake lot, updated granite kitchen, huge fin walkout, 1st flr owners suite, entertainers delight. $824,000. www.10747CampdenLakes.com COLDWELL BANKER KING THOMPSON

Virgil & Neil Mathias (614) 526-5633 (614) 889-0808 BEST TARTAN FIELDS VALUE! - Richly-finished w/lots of extras, casual elegance! Deluxe owner ste w/ opulent bth & lrg sitting rm. Lush golf course views. $750,000. www.7916TartanFieldsDr.com COLDWELL BANKER KING THOMPSON

Virgil & Neil Mathias (614) 526-5633 (614) 889-0808

WHAT YOU’VE BEEN WAITING FOR! - “Wow!” home in Dublin’s Wedgewood Hills! Beautiful décor, upgrades galore, private lot, big fin LL, very special kitchen, huge bedrms. $625,000. www.4602StockportCir.com COLDWELL BANKER KING THOMPSON

DUBLIN DREAM HOME! - Special custom 5000SF showplace in prestigious neighborhood, dramatic architecture, 2 mstr suites, indoor pool, Great Rm, private rear. $800,000. www.5119ReserveDrive.com COLDWELL BANKER KING THOMPSON

EXQUISITE TARTAN FIELDS ESTATE! - True luxury on 1 acre! Casual elegance, 1st flr owners suite, fin walkout, dream kitchen, huge bedrm suites, incredible landscape! $2,295,000. www.7080PalmerCt.com COLDWELL BANKER KING THOMPSON

Virgil & Neil Mathias (614) 526-5633 (614) 889-0808

Virgil & Neil Mathias (614) 526-5633 (614) 889-0808

Virgil & Neil Mathias (614) 526-5633 (614) 889-0808

Virgil & Neil Mathias (614) 526-5633 (614) 889-0808

Wouldn’t you like to be looking at your home? Ask your Realtor to market your home in the Executive Living section of Columbus CEO Magazine! Have them call Anthony Kramer at (614) 583-5796 or e-mail at akramer@dispatch.com

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c o l u m b u s

c e o

executive living Bob Sorrell (614) 488-0707 bob@sorrell andco.com UA CUSTOM ONE-OF-A-KIND BUILD! - Home by All In Wood master craftsman maximizes dramatic ravine/creek views. Slate roof, copper gutters, brick drive. Interior w/12’’ trim, hand-carved molding, custom mantel, Brazilian cherry flrs. 5 BR, 4 full BAs. $1,980,000.

Bob Sorrell (614) 488-0707 bob@sorrell andco.com 7.49 AC. IN UPPER ARLINGTON! - Rare opportunity-Grand 13,000 SF home on largest lot in UA w/woods, stream. Porches, terraces, inground pool, lighted tennis court. 7 BRs, 6 full BAs, pub w/sunken bar, wine keg/chiller, 2-story sports court, & more. $2,490,000.

SORRELL AND COMPANY, REALTORS

SORRELL AND COMPANY, REALTORS

Bob Sorrell (614) 488-0707 bob@sorrell andco.com HIDDEN WOODED UA TREASURE! - Total 2002 renovation! Multilevel design offers good BR separation, privacy. Private decks, screened porch, heated in-ground pool w/awesome views of nearly 1-ac. lot.

Convenient Canterbury neighborhood w/EZ access to downtown!

Bob Sorrell (614) 488-0707 bob@sorrell andco.com NEWER UPPER ARLINGTON HOME! - This stone home on .5 ac. lot has great curb appeal! Brazilian cherry hrdwd flrs, cherry staircase, 3 FPs. Open GR/kit, coffered FR, 1st flr den, in-law/guest ste w/private entrance. Over 7,000 SF of fin living space! $1,290,000.

SORRELL AND COMPANY, REALTORS

SORRELL AND COMPANY, REALTORS

Bob Sorrell (614) 488-0707 bob@sorrell andco.com GORGEOUS UPDATED UA STONE HOME - Simply stunning!

Stone/stucco/slate exterior. Classic floor plan plus thoughtful great room addition and custom kitchen make this home a gem! Hrdwd flrs, crown molding, 4 FPs, top-of-the-line appliances. Walk to schools, shops!

Traci Garontakos (614) 623-7790 traci@sorrell andco.com NEW BUILD OPPORTUNITY IN UA - Opportunity to own a custom new build home south of Lane Avenue, combining old world charm and modern amenities. Open floor plan and high end finishes make this a perfect space for living and entertaining. $1,300,000.

SORRELL AND COMPANY, REALTORS

SORRELL AND COMPANY, REALTORS

Kelly Myers (614) 203-1555 kelly@sorrell andco.com BREATHTAKING PRIVATE ESTATE - Sprawling custom built midcentury 4 bedroom 4.5 bath ranch on 1.44 acres. 4,012 SF, vaulted ceilings, 18 skylights, walls of windows. Incredible high end finishes throughout and newly renovated. Open floor plan, all natural light. $749,000.

SORRELL AND COMPANY, REALTORS

Kelly Myers (614) 203-1555 kelly@sorrell andco.com OVERLOOKING WOLFE PARK - Often admired elegant 1.2 acre estate situated on top of hill. Century old original details throughout. 4 BR, 3.5 baths w/over 4,000 SF w/1,000+LL storage. Cathedral ceilings, 6 FP, grand Owners Suite. Truly magnificent $875,000.

SORRELL AND COMPANY, REALTORS

Wouldn’t you like to be looking at your home? Ask your Realtor to market your home in the Executive Living section of Columbus CEO Magazine! Have them call Anthony Kramer at (614) 583-5796 or e-mail at akramer@dispatch.com

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c o l u m b u s

c e o

executive living Geoff Ortlip 614-439-4868 gortlip@planned communitiesinc.com 8.8 ACRE RESIDENTIAL LOT - Building lots as spectacular as this rarely become available in Blacklick. Situated on Havens Road just south of Clark State Road along the meandering Rocky Fork Creek, this wooded parcel has dramatic topography, waterfalls, and cliffside views.

PLANNED COMMUNITIES REALTY CO.

st

Ju

phimes@pizzuti.com

MIRANOVA - Beautifully appointed 1 BR, 2 BA condo on 7th floor. Full walls of glass in GR & BR provide stunning views of the river, park & skyline. Wet bar, gas FP, custom cabinets, upscale kitchen. Garage parking, storage room, balcony, 24/7 concierge, social rooms. $317,000.

PIZZUTI MANAGEMENT LLC

!

ed

uc

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Pat Himes (614) 280-4137 (614) 390-9697

Donna Vichinsky (614) 204-3559 donnavichinsky@ hotmail.com GATED PRIVATE RETREAT - Fenced 30+ acres. Majestic beautiful trees, ravines, horse pastures! Unmatched craftsmanship in main home & barns! Great rm w/26’ stone FP. 1st flr mstr overlooks ravine! Fin LL features den/family room. $1,425,000. 4375 Hankinson COLDWELL BANKER KING THOMPSON

st

Ju

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Donna Vichinsky (614) 204-3559 donnavichinsky@ hotmail.com MAGNIFICENT & ELEGANT - 10,000+ SF situated on 1.5 ac. w/2+ ac. reserve & pond! Views of Serene nature w/walls of windows! True craftsmanship prevails! 1st flr guest suite w/priv. BA! Huge 2nd flr mstr w/priv. balcony overlooks pond! $1,295,000. 2658 Swisher Creek.

COLDWELL BANKER KING THOMPSON

Wouldn’t you like to be looking at your home? Ask your Realtor to market your home in the Executive Living section of Columbus CEO Magazine! Have them call Anthony Kramer at (614) 583-5796 or e-mail at akramer@dispatch.com

SPRING

67%

OFF

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into

with us!

Just $12* for 1 year (6 issues) or $18* for 2 years (12 issues)

*Price does not include applicable sales tax.

068_071_Ads_CEO_June.indd 70

Subscribe at capital-style.com

5/1/14 11:42 AM

REAL ESTATE SERVICE

LANDSCAPING

Your Columbus Connection to Hilton Head Meet Dr. Grant Evans • Successful Columbus Chiropractor for 30 Years • Bought and/or Sold Over $25 Million in the last 10-12 years on Hilton Head Island.

• Referring Agents Will Be Compensated

Realtor® 614-314-6074 (Cell) | 843-785-4396 (Office) | gpe5253@yahoo.com

LANDSCAPING

BOOK PUBLISHING SERVICE

ScapeCrete Inc. • Hardscapes • Concrete • Epoxy/Polyaspartic Flooring

Free Estimates (614) 539-6842 Visit ScapeCrete.com for more information

HAULING

Moving

Autos Sale or Lease

Autos Sale or Lease

Autos Sale or Lease

6/30/14

068_071_Ads_CEO_June.indd 71

5/1/14 11:42 AM

Office Space

By KItty McCOnnEll + Photos by tIM JOhnsOn

sparkspace 300 Marconi Blvd.

Suite 206 Columbus, OH 43215 (614) 224-7727 sparkspace.com Founder Mark Harmon and his team have built a unique business retreat in the heart of the Arena District.

taCtIlE

hands-On

Companies can escape their typical meeting environs and get playful with games and team activities.

From candy to hats, props help creativity flow

spaCEd Out

Each meeting room features different spaces for a variety of activities.

Visit columbusceo.com for more Office Space features.

lIvEly RECEptIOn

An open, colorful entryway and friendly staff greet sparkspace guests.

72 ColumbusCEO l June 2014

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Life Our Family is Committed to Yours.

Columbus • Emeritus at Chestnut Hill

Westerville • Emeritus at Outlook Manor

5055 Thompson Road • (614) 855-3700

690 Cooper Road • (614) 794-2499

Retirement, Assisted Living, Alzheimer’s & Memory Care

Retirement, Assisted Living, Alzheimer’s & Memory Care

Grove City • Emeritus at Pinnacle

Retirement, Assisted Living, Alzheimer’s & Memory Care

1305 Lamplighter Drive • (614) 277-1200

Groveport • Emeritus at Lakeview

Retirement, Assisted Living, Alzheimer’s & Memory Care

4000 Lakeview Crossing • (614) 836-5990

Marysville • Emeritus at Halcyon Village Retirement, Assisted Living, Alzheimer’s & Memory Care

1565 London Avenue • (937) 738-7342

OfficeSpace.indd 3

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Executive & Luxury Homes

for the most discriminating buyer g din

en eP

l

V UTECH | R UFF

Sa

1707 Hyatts Road, Delaware Stunning private retreat, acreage - 8,447 sq ft $2,995.000

390 S Parkview Avenue, Bexley .76 acre lot with pool - 6,309 sq ft $1,525,000

2481 Slate Run Drive, Upper Arlington 1.106 acre lot - 7,292 sq ft $1,895,000

3851 Corner Road, Alexandria 47.93 acre equestrian property $1,975,000

7130 Morse Road, New Albany 6.5 acres - 6,127 sq ft $1,295,000

1460 Putnam Road, Pataskala 47.74 acres - 5 acre pond $1,595,000

Marilyn Vutech & Jeff Ruff 177 E Beck St | 614.255.0600 | Realtors@Vutech-Ruff.com | www.vutech-ruff.com