Columbus Parent Media Kit

The go-to guide for central Ohio families.

Introducing Columbus Parent Columbus Parent is an award-winning magazine for families. With more than 44,000 copies distributed free-of-charge each month, Columbus Parent has earned the trust of central Ohio parents over a 25-year span.

Parenting. No job is more difficult and no job is more rewarding. The people at Columbus Parent understand this and are dedicated to providing in-depth information for anyone caring for a child from infancy through adolescence. Anyone in the process of planning a family can turn to Columbus Parent for local parenting information they won’t find anywhere else.

From reviews of local playgrounds to family-friendly restaurants, Columbus Parent will help you find the perfect place. For the latest in baby products to crafts for kids and activities to keep families on the move, Columbus Parent is on the scene in central Ohio. Readers will keep up with the current trends and gain an understanding of issues faced by children and families. Each month, Columbus Parent articles will inform, entertain and enlighten parents and caregivers.

Potential Customers are Waiting The Columbus Parent readers: • 72% female with the median age of 34 • 76% have at least one child in the home • 62% are married • Median household income over $57,000 per year Source: Scarborough. Columbus, OH 2014 (April 2012-March 2013)

This is a great audience for anyone wanting to reach families and women

In Every Issue • Product Pix: Photos and captions about great products available from central Ohio stores, artists and craftspeople • Parent Pulse: News briefs about the newest family-friendly businesses and services in central Ohio • Fam Five: Our top five picks for the best family events to attend that month • Family Finance: Denise Trowbridge dishes up great advice and lively writing every month.

• Vitamin Me: Capital Style editor Kristy Eckert shares her insights about parenthood and self-care in her bimonthly column.

• Neighborhood Spotlight: We visit a different central Ohio neighborhood each month, providing a written and visual description of shops, parks, restaurants and other familyfriendly destinations.

• Pediatric Healthsource: A Q&A format news feature, provided by Nationwide Children’s Hospital, about family health issues.

• Good News, Dad News: Award-winning columnist (and local dad) Joel Oliphint shares his wit and wisdom about raising kids in central Ohio.

• Cooking with Kids: Recipes for parents and kids to make together, with instructions broken down by who does what.

Lots of photos and a story as we follow a real cooking experience.

• Day Trippin’: Reviews of day trips to take with your kids.

We also occasionally feature Overnight Trippin’ itineraries and reviews.

• Eating Out with Kids: A parent-and-kid team reviews a restaurant with great photos highlighting their experience.

• Parties: The No. 1 question we get from our readers is “what’s the best new place to hold a child’s birthday party?” In our Parties feature, our writers check out the best and the newest birthday party venues, and let readers know all about them.

Special Sections Reserve your space for these 2015 special sections: more in-depth coverage, more listings and the best tips for parents in each instance: • Childcare Guide (January): One of the most important decisions that parents make is who will provide care for their child while they are at work. Don’t miss this overview of local organizations and the ABC’s of choosing the best fit for their child.

• Camp Guide (March): Day camps to overnight; traditional outdoor camps to education camps; arts and sports. If your organization offers camps, don’t miss this reader favorite.

• Back to School (August): Showcase your services and products as area children head back to school at the end of summer.

• Family Faves (September): Readers vote for the best places in central Ohio starting in June.

In September we showcase the winners: food, shopping, entertainment and more!

• Holiday Gift Guide (December): Columbus Parent highlights the best local gifts for everyone in the family!

2015 Editorial Calendar JANUARY

FEBRUARY

MARCH

CHILDCARE Neighborhood Spotlight: King-Lincoln-Old Towne East Deadline: Dec. 10

LOCAL SCHOOLS Neighborhood Spotlight: Grandview Heights Deadline: Jan 14

CAMPS Neighborhood Spotlight: Westerville Deadline: Feb 11

APRIL

MAY

JUNE

SPECIAL NEEDS Neighborhood Spotlight: Hilliard Deadline: Mar 11

FOOD - GARDENING Neighborhood Spotlight: Delaware Deadline: Apr 15

SUMMER FUN Neighborhood Spotlight: Grove City Deadline: May 13

JULY

AUGUST

SEPTEMBER

SPORTS - PARTIES Neighborhood Spotlight: Bexley Deadline: Jun 10

BACK TO SCHOOL Neighborhood Spotlight: Clintonville Deadline: Jul 15

CAMPS Neighborhood Spotlight: Pickerington & Reynoldsburg Deadline: Aug 12

OCTOBER

NOVEMBER

DECEMBER

HAVING A BABY - HALLOWEEN Neighborhood Spotlight: Italian Village Deadline: Sep 9

AUTUMN, ARTS & ADOPTION Neighborhood Spotlight: Worthington Deadline: Oct 14

HOLIDAY GIFT GUIDE Neighborhood Spotlight: Downtown Columbus Deadline: Nov 11

Retail Rates Ad size

1x

3x

6x

9x

12x

Full page (100%)

$2,261

2,148

1,922

1,809

1,696

2/3 page (66%)

$1,507

1,432

1,281

1,206

1,130

1/2 page (50%)

$1,153

1,095

980

922

865

1/3 page (33%)

$768

730

653

615

576

1/4 page (25%

$588

558

500

470

441

1/6 page (17%)

$404

383

343

323

303

1/10 page (11%)

$264

250

224

211

198

1/12 page (8%)

$194

184

164

155

145

Rates effective Jan. 1, 2015

Columbus Parent is an award-winning magazine for families. With more than 44,000 copies distributed free-of-charge each month, Columbus Parent has earned the trust of central Ohio parents over a 25-year span.

Source: CAC Audit Report-Ending March 31, 2014

Premium placements Ad size

1x

3x

6x

9x

12x

Double truck

$5,652

5,370

4,804

4,522

4,239

Inside covers

$2,713

2,577

2,306

2,170

2,035

Back page

$2,826

2,685

2,402

2,261

2,120

Cover banner*

$705

670

600

564

Skybox*

$484

460

412

387

*Cover banner and skybox rates include color.

Color rates Full

Spot

Double truck

$730

350

Full page

365

175

529

1/4 to 2/3 page

219

105

363

1/12 to 1/6

110

53

Color rates are determined by ad size.

Classified Rates Display rates Ad size

1x

3x

6x

12x

1/2 page (50%)

$973

935

915

896

1/3 page (33%)

$642

617

604

591

1/4 page (25%)

$486

467

457

448

1/6 page (17%)

$312

300

294

288

1/10 page (11%)

$195

188

184

180

1/12 page (8%)

$156

150

147

144

1/20 page (5%)

$98

95

93

91

1 x 2 (2.5%)

$87

84

82

81

1 x 1 (1.2%)

$58

56

55

54

Line rates

Color and add-on rates

(5-line minimum) .

1x

$50 per ad for display ads

1 line

$5.75

3x

6x

12x

5.52

5.41

5.29

$15 per ad for border $0.50 per word for bold, italic

$2 per line for color $5 per ad for color graphic $15 per ad for screen

DON’T MISS: We now offer more than 100 new service categories to pinpoint your customers!

Columbus Parent is an award-winning magazine for families. With more than 44,000 copies distributed free-of-charge each month, Columbus Parent has earned the trust of central Ohio parents over a 25-year span.

Source: CAC Audit Report-Ending March 31, 2014

Online Rates ColumbusParent.com is the go-to place for affordable family events.

Target the decision-makers of the home as they visit this trusted resource for a wide variety of topics that are important to parents: education, activities, health, food, products, finance and more.

Ads are fixed; prices are per month (unless noted) and can be pro-rated depending on start date (Sizes in pixels, files size not to exceed 30K) Rate Homepage

$20 cpm

Content targeting

$13 cpm

Run of site

$10 cpm

Guide pages Per month, 6+ month contract required

Rate

Leaderboard (728 x 90)

$50

Square (2 available, 300 x 250)

$50

Leaderboard below the fold (728 x 90)

$50

Homepage premiums (per week)

Rate

Post it note on homepage (250 x 250)

$300

Post it note (250 x 250) to pencil ad (960 x 300)

$500

Sliding billboard (960 x 30 to 960 x 300)

$500

Corner peel (100 x 100 or 170 x 170)

$500

Retail Ad Dimensions Dimensions in inches Ad size

Width

Depth

Full page (100%)

9.5

9.5

2/3 page (66%)

6.293

9.5

1/2 page (50%) Horizontal

9.5

4.69

1/2 page (50%) Vertical

4.69

9.5

1/3 page (33%) Horizontal

9.5

3.086

1/3 page (33%) Vertical

3.086

9.5

1/4 page (25%) Square

4.69

4.69

1/6 page (17%) Square

3.086

4.69

1/6 page (17%) Horizontal

4.69

3.086

1/6 page (17%) Vertical

1.483

9.5

1/9 page (11%)

3.086

3.086

1/12 page (8%)

3.086

2.285

9.5

1

Skybox

1.483

1.5

Double truck

20.082

9.5

Cover banner

Please supply CMYK PDF files with resolution at 300 dpi for photos, 1200 for line art.

Materials are due at space reservation deadline.

Full page 9.5 x 9.5

2/3 page 6.293 x 9.5

1/3 page V 3.086 x 9.5

1/2 page H 9.5 x 4.69

1/6 page V 1.483 x 9.5

1/2 page Vertical 4.69 x 9.5

1/4 pg Square 4.69 x 4.69

1/6 page S 3.086 x 4.69

1/3 page H 9.5 x 3.086

1/9 age 3.086 x 3.086

Skybox 1.483 x 1.5

1/6 page H 4.69 X 3.086 1/12 page 3.086 x 2.285

Cover banner 9.5 x 1

Classified dimensions Dimensions in inches Ad sizes are based on ThisWeek Community News and The Columbus Dispatch page sizes for ease and affordability of packaging products. Expand your reach!

Columns

Width

Depth

1/2 page Horizontal

9.5

6.6

1/3 page Horizontal

9.5

4.36

1/4 page

4.689

6.6

1/6 page Square

4.689

4.36

9.5

2.13

1/6 page Vertical

3.086

6.6

1/10 page

3.086

4.36

1/12 page Horizontal

4.689

2.13

1/12 page Vertical

3.086

3.3

1/20 page Horizontal

3.086

2.13

1/20 page Vertical

1.483

4.36

1x2

1.483

2.13

1x1

1.483

1

1/6 page Horizontal

1/2 page H 9.5 x 6.6

1/4 pg 4.689 x 6.6

1/3 page H 9.5 x 4.36

1/6 page V 3.086 x 6.6

1/6 page Square 4.689 x 4.36

1/12 page Vertical 3.086 x 3.3

1/6 page H 9.5 x 2.13

1/10 page 3.086 x 4.36

1/20 page H 3.086 x 2.13

1x2 1.483 x 2.13

1/12 page Horizontal 4.689 x 2.13 1/20 page V 1.483 x 4.36

1x1 1.483 x 1

Please supply CMYK PDF files with resolution at 300 dpi for photos, 1200 for line art. Materials are due at space reservation deadline.

Deadline Calendar Please note all deadlines are at 3 p.m.

Edition

Space reservation/materials due (Wednesdays)

Proof return/ Camera ready ads

All ads final (Tuesdays)

Publication date

January

Dec 10

Dec 16

Dec 16

Dec 24

February

Jan 14

Jan 20

Jan 20

Jan 28

March

Feb 11

Feb 17

Feb 17

Feb 25

April

Mar 11

Mar 17

Mar 17

Mar 25

May

Apr 15

Apr 21

Apr 21

Apr 29

June

May 13

May 19

May 19

May 27

July

Jun 10

Jun 16

Jun 16

Jun 24

August

Jul 15

Jul 21

Jul 21

Jul 29

September

Aug 12

Aug 18

Aug 18

Aug 26

October

Sep 9

Sep 15

Sep 15

Sep 23

November

Oct 14

Oct 20

Oct 20

Oct 28

December

Nov 11

Nov 17

Nov 17

Nov 25

Dec 9

Dec 15

Dec 15

Dec 23

January 2016

Please adhere to deadlines so we can deliver the highest quality magazine.