The go-to guide for central Ohio families.
Introducing Columbus Parent Columbus Parent is an award-winning magazine for families. With more than 44,000 copies distributed free-of-charge each month, Columbus Parent has earned the trust of central Ohio parents over a 25-year span. Parenting. No job is more difficult and no job is more rewarding. The people at Columbus Parent understand this and are dedicated to providing in-depth information for anyone caring for a child from infancy through adolescence. Anyone in the process of planning a family can turn to Columbus Parent for local parenting information they won’t find anywhere else. From reviews of local playgrounds to family-friendly restaurants, Columbus Parent will help you find the perfect place. For the latest in baby products to crafts for kids and activities to keep families on the move, Columbus Parent is on the scene in central Ohio. Readers will keep up with the current trends and gain an understanding of issues faced by children and families. Each month, Columbus Parent articles will inform, entertain and enlighten parents and caregivers.
Potential Customers are Waiting The Columbus Parent readers: • 72% female with the median age of 34 • 76% have at least one child in the home • 62% are married • Median household income over $57,000 per year Source: Scarborough. Columbus, OH 2014 (April 2012-March 2013)
This is a great audience for anyone wanting to reach families and women
In Every Issue • Product Pix: Photos and captions about great products available from central Ohio stores, artists and craftspeople • Parent Pulse: News briefs about the newest family-friendly businesses and services in central Ohio • Fam Five: Our top five picks for the best family events to attend that month • Family Finance: Denise Trowbridge dishes up great advice and lively writing every month. • Vitamin Me: Capital Style editor Kristy Eckert shares her insights about parenthood and self-care in her bimonthly column. • Neighborhood Spotlight: We visit a different central Ohio neighborhood each month, providing a written and visual description of shops, parks, restaurants and other familyfriendly destinations. • Pediatric Healthsource: A Q&A format news feature, provided by Nationwide Children’s Hospital, about family health issues. • Good News, Dad News: Award-winning columnist (and local dad) Joel Oliphint shares his wit and wisdom about raising kids in central Ohio. • Cooking with Kids: Recipes for parents and kids to make together, with instructions broken down by who does what. Lots of photos and a story as we follow a real cooking experience.
• Day Trippin’: Reviews of day trips to take with your kids. We also occasionally feature Overnight Trippin’ itineraries and reviews. • Eating Out with Kids: A parent-and-kid team reviews a restaurant with great photos highlighting their experience. • Parties: The No. 1 question we get from our readers is “what’s the best new place to hold a child’s birthday party?” In our Parties feature, our writers check out the best and the newest birthday party venues, and let readers know all about them.
Special Sections Reserve your space for these 2015 special sections: more in-depth coverage, more listings and the best tips for parents in each instance: • Childcare Guide (January): One of the most important decisions that parents make is who will provide care for their child while they are at work. Don’t miss this overview of local organizations and the ABC’s of choosing the best fit for their child. • Camp Guide (March): Day camps to overnight; traditional outdoor camps to education camps; arts and sports. If your organization offers camps, don’t miss this reader favorite. • Back to School (August): Showcase your services and products as area children head back to school at the end of summer. • Family Faves (September): Readers vote for the best places in central Ohio starting in June. In September we showcase the winners: food, shopping, entertainment and more! • Holiday Gift Guide (December): Columbus Parent highlights the best local gifts for everyone in the family!
2015 Editorial Calendar JANUARY
FEBRUARY
MARCH
CHILDCARE Neighborhood Spotlight: King-Lincoln-Old Towne East Deadline: Dec. 10
LOCAL SCHOOLS Neighborhood Spotlight: Grandview Heights Deadline: Jan 14
CAMPS Neighborhood Spotlight: Westerville Deadline: Feb 11
APRIL
MAY
JUNE
SPECIAL NEEDS Neighborhood Spotlight: Hilliard Deadline: Mar 11
FOOD - GARDENING Neighborhood Spotlight: Delaware Deadline: Apr 15
SUMMER FUN Neighborhood Spotlight: Grove City Deadline: May 13
JULY
AUGUST
SEPTEMBER
SPORTS - PARTIES Neighborhood Spotlight: Bexley Deadline: Jun 10
BACK TO SCHOOL Neighborhood Spotlight: Clintonville Deadline: Jul 15
CAMPS Neighborhood Spotlight: Pickerington & Reynoldsburg Deadline: Aug 12
OCTOBER
NOVEMBER
DECEMBER
HAVING A BABY - HALLOWEEN Neighborhood Spotlight: Italian Village Deadline: Sep 9
AUTUMN, ARTS & ADOPTION Neighborhood Spotlight: Worthington Deadline: Oct 14
HOLIDAY GIFT GUIDE Neighborhood Spotlight: Downtown Columbus Deadline: Nov 11
Retail Rates Ad size
1x
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12x
Full page (100%)
$2,261
2,148
1,922
1,809
1,696
2/3 page (66%)
$1,507
1,432
1,281
1,206
1,130
1/2 page (50%)
$1,153
1,095
980
922
865
1/3 page (33%)
$768
730
653
615
576
1/4 page (25%
$588
558
500
470
441
1/6 page (17%)
$404
383
343
323
303
1/10 page (11%)
$264
250
224
211
198
1/12 page (8%)
$194
184
164
155
145
Rates effective Jan. 1, 2015
Columbus Parent is an award-winning magazine for families. With more than 44,000 copies distributed free-of-charge each month, Columbus Parent has earned the trust of central Ohio parents over a 25-year span. Source: CAC Audit Report-Ending March 31, 2014
Premium placements Ad size
1x
3x
6x
9x
12x
Double truck
$5,652
5,370
4,804
4,522
4,239
Inside covers
$2,713
2,577
2,306
2,170
2,035
Back page
$2,826
2,685
2,402
2,261
2,120
Cover banner*
$705
670
600
564
Skybox*
$484
460
412
387
*Cover banner and skybox rates include color.
Color rates Full
Spot
Double truck
$730
350
Full page
365
175
529
1/4 to 2/3 page
219
105
363
1/12 to 1/6
110
53
Color rates are determined by ad size.
Classified Rates Display rates Ad size
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12x
1/2 page (50%)
$973
935
915
896
1/3 page (33%)
$642
617
604
591
1/4 page (25%)
$486
467
457
448
1/6 page (17%)
$312
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294
288
1/10 page (11%)
$195
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184
180
1/12 page (8%)
$156
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147
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1/20 page (5%)
$98
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93
91
1 x 2 (2.5%)
$87
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1 x 1 (1.2%)
$58
56
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54
Line rates
Color and add-on rates
(5-line minimum) . 1x
$50 per ad for display ads
1 line
$5.75
3x
6x
12x
5.52
5.41
5.29
$15 per ad for border $0.50 per word for bold, italic
$2 per line for color $5 per ad for color graphic $15 per ad for screen
DON’T MISS: We now offer more than 100 new service categories to pinpoint your customers!
Columbus Parent is an award-winning magazine for families. With more than 44,000 copies distributed free-of-charge each month, Columbus Parent has earned the trust of central Ohio parents over a 25-year span. Source: CAC Audit Report-Ending March 31, 2014
Online Rates ColumbusParent.com is the go-to place for affordable family events. Target the decision-makers of the home as they visit this trusted resource for a wide variety of topics that are important to parents: education, activities, health, food, products, finance and more. Ads are fixed; prices are per month (unless noted) and can be pro-rated depending on start date (Sizes in pixels, files size not to exceed 30K) Rate Homepage
$20 cpm
Content targeting
$13 cpm
Run of site
$10 cpm
Guide pages Per month, 6+ month contract required
Rate
Leaderboard (728 x 90)
$50
Square (2 available, 300 x 250)
$50
Leaderboard below the fold (728 x 90)
$50
Homepage premiums (per week)
Rate
Post it note on homepage (250 x 250)
$300
Post it note (250 x 250) to pencil ad (960 x 300)
$500
Sliding billboard (960 x 30 to 960 x 300)
$500
Corner peel (100 x 100 or 170 x 170)
$500
Retail Ad Dimensions Dimensions in inches Ad size
Width
Depth
Full page (100%)
9.5
9.5
2/3 page (66%)
6.293
9.5
1/2 page (50%) Horizontal
9.5
4.69
1/2 page (50%) Vertical
4.69
9.5
1/3 page (33%) Horizontal
9.5
3.086
1/3 page (33%) Vertical
3.086
9.5
1/4 page (25%) Square
4.69
4.69
1/6 page (17%) Square
3.086
4.69
1/6 page (17%) Horizontal
4.69
3.086
1/6 page (17%) Vertical
1.483
9.5
1/9 page (11%)
3.086
3.086
1/12 page (8%)
3.086
2.285
9.5
1
Skybox
1.483
1.5
Double truck
20.082
9.5
Cover banner
Please supply CMYK PDF files with resolution at 300 dpi for photos, 1200 for line art. Materials are due at space reservation deadline.
Full page 9.5 x 9.5
2/3 page 6.293 x 9.5
1/3 page V 3.086 x 9.5
1/2 page H 9.5 x 4.69
1/6 page V 1.483 x 9.5
1/2 page Vertical 4.69 x 9.5
1/4 pg Square 4.69 x 4.69
1/6 page S 3.086 x 4.69
1/3 page H 9.5 x 3.086
1/9 age 3.086 x 3.086
Skybox 1.483 x 1.5
1/6 page H 4.69 X 3.086 1/12 page 3.086 x 2.285
Cover banner 9.5 x 1
Classified dimensions Dimensions in inches Ad sizes are based on ThisWeek Community News and The Columbus Dispatch page sizes for ease and affordability of packaging products. Expand your reach! Columns
Width
Depth
1/2 page Horizontal
9.5
6.6
1/3 page Horizontal
9.5
4.36
1/4 page
4.689
6.6
1/6 page Square
4.689
4.36
9.5
2.13
1/6 page Vertical
3.086
6.6
1/10 page
3.086
4.36
1/12 page Horizontal
4.689
2.13
1/12 page Vertical
3.086
3.3
1/20 page Horizontal
3.086
2.13
1/20 page Vertical
1.483
4.36
1x2
1.483
2.13
1x1
1.483
1
1/6 page Horizontal
1/2 page H 9.5 x 6.6
1/4 pg 4.689 x 6.6
1/3 page H 9.5 x 4.36
1/6 page V 3.086 x 6.6
1/6 page Square 4.689 x 4.36
1/12 page Vertical 3.086 x 3.3
1/6 page H 9.5 x 2.13
1/10 page 3.086 x 4.36
1/20 page H 3.086 x 2.13
1x2 1.483 x 2.13
1/12 page Horizontal 4.689 x 2.13 1/20 page V 1.483 x 4.36
1x1 1.483 x 1
Please supply CMYK PDF files with resolution at 300 dpi for photos, 1200 for line art. Materials are due at space reservation deadline.
Deadline Calendar Please note all deadlines are at 3 p.m. Edition
Space reservation/materials due (Wednesdays)
Proof return/ Camera ready ads
All ads final (Tuesdays)
Publication date
January
Dec 10
Dec 16
Dec 16
Dec 24
February
Jan 14
Jan 20
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Jan 28
March
Feb 11
Feb 17
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Feb 25
April
Mar 11
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May
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June
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July
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September
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October
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January 2016
Please adhere to deadlines so we can deliver the highest quality magazine.