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Success Stories Advertising in Columbus Marketplace works. Here is what just a few of the program’s participants have had to say:
Booked Solid “Thanks for getting us in at the last minute. The countertop article had a major impact. We have had 12 people in the showroom since Tuesday, all booked on-site estimates or jobs. The phones have been slammed since Tuesday, and we have booked 15 additional estimates other than those who came to the showroom. It also reinforced previous estimates and those people have been calling to book their jobs!” — Emily G. Sayles, Miracle Method
Tangible Results “Columbus Marketplace has been the most successful marketing tool for generating leads that we have recently used. The cost per lead is the least. As we have been able to write the articles, the people we see have more information about us and our product before we get there. Therefore, we have a higher closing ratio. Thank you for your assistance and followup, which I feel have greatly added to the success of this project.” — Steve Cikach, USA Insulation
Tuesday Phone Calls “Columbus Marketplace has been a great way for us to get out information to our existing customers and to our potential customers. We have used the articles to introduce new products, employees or just ‘toot our own horn.’ I really appreciate your time and energy in writing our articles. The photos always draw the readers in, and it is very helpful that it is another included benefit, so I don’t have to arrange for photos myself. I always appreciate the reminders you send at least a week before the article deadline. Customer testimonials you include in the article really help reinforce what we do. The phone definitely rings more on Tuesdays.” — Philip M. Favret, Favret Heating & Cooling
Unique Marketing Vehicle “I have worked very closely with Faye for the past few years in writing articles that gave our company exposure as well as business. We as a company have approached other newspapers all over Ohio to promote the same features as in Columbus Marketplace — but to no success.” — Don W. Doll, Golden Giant Columbus Marketplace worked for these advertisers. And it will work for you, too. Call Faye at 614-461-8831.
THE COLUMBUS DISPATCH
Advertising Section
TUESDAY, SEPTEMBER 29, 2009 BREAKING NEWS: DISPATCH.COM
Energy efficiency starts by insulating older homes, USA Insulation says 30% energy credit provides incentive for homeowners to insulate today If your home was built before 1975, chances are it has little, if any, insulation. “Homes built back then were not required to have insulation,” said Steve Cikach of USA Insulation. “So if you haven’t insulated your home yet, your furnace might end up working overtime this season.” Cikach says you can always upgrade your heating sources, such as your furnace or heat pump, but the first step is to contain your energy. “By insulating your home, you actually give your furnace a rest,” he explained. “With skyrocketing energy costs, insulation today is a necessity, not a luxury,” Cikach added. “Sometimes it’s hard for people to accept this because energy is not something you can see.” As homeowners look for new ways to make their homes more sustainable, insulation can be the biggest way to “go green.” Besides the green factor, whole-house insulation
“With skyrocketing energy costs, insulation today is a necessity, not a luxury. Sometimes it’s hard for people to accept this because energy is not something you can see.” — Steve Cikach of USA Insulation provides additional benefits. When the furnace isn’t working as much, utility bills decrease. In addition to lower utility bills, homeowners can take advantage of the federal government’s energy tax credit. This year you can deduct 30 percent of your insulation, up to $1,500 from your income taxes. With the tax credit and the utility bill savings, insulation immediately begins to pay for itself. USA Insulation is doing its part to help homeowners reduce their impact on the environment and save them money in the process. USA’s premium foam insulation goes in the wall cavity as a foam and hardens into a 4-inch shell between the walls.
The insulation has an Rvalue of R-19 for a 4-inch wall, which is the highest rating in the industry. (RValue is a measure of resistance to movement of air between walls). Unlike other types of insulation, it doesn’t settle to the bottom of the wall cavity over time. It is fireresistant and will never mold. In addition, the insulation acts as a sound barrier, reducing outside noise by 50 decibels. If you live in a high-traffic area, that can be a plus. USA Insulation can install its insulation in most homes in one day, so you can start saving on your utility bills right away. The company can also insulate brick and stucco homes.
“It’s most important for homeowners living in older homes to get their homes insulated,” Cikach said. “They’re the ones who will recognize the biggest savings in their utility bills.” USA Insulation offers a free estimate. Schedule
your insulation appointment today and beat the cold-weather waiting list. To find out more, call (614) 529-2440; in Ohio, call 1888-894-1024. Visit www.usainsulation.net to see a video demonstration of its foam insulation product.
Gemco Coins & Jewelry paying top dollar for jewelry, old coins and paper money Gemco Coins & Jewelry, Columbus’ most trusted coin and jewelry dealer, is not a fly-by-night business that is open just three days out of the month. It is an established 21-year business that is open six days a week. You won’t have to go to a hotel room or wait for someone to fly in for just three days in order to sell your jewelry. “The people who have sent their jewelry through the mail or called 800 numbers for appraisals and then come here have told us that our offer is multiple times what the others are offering,” said owner Greg Martin. Prices for precious metals silver, gold and platinum are still running at all-time highs, and Gemco wants you to know that the process of selling your old jewelry is not only lucrative, but discreet as well. “People who come in for the first time with their jewelry are sometimes nervous or intimidated,” he said. “We never look at our customers as being desperate.” While Gemco is a small business with a small-town feel and personalized service, Martin wants to assure his customers that they will not only be treated like family, but that all transactions will be confidential.
An overwhelming majority of customers are shocked at the amounts Gemco has offered them. “Our female customers who have raided their jewelry boxes have been extremely pleased at our offers to say the least,” Martin said. “Last week one customer commented, ‘Just think, this money was lying in my jewelry box all this time!’ ” Gemco also is looking for sterling and platinum. Although the appraisers can give ballpark prices over the phone, they must see the coins before they can offer an accurate price for them. The jewelry needs to be weighed to determine the gold content because the prices are based on weight. Stop by 5311 W. Broad St., in the Saxton Real Estate building, just west of Norton Road. Gemco’s professional and courteous appraisers will personally attend to your needs in a confidential manner. Hours are Monday through Friday, 10:30 a.m. to 5 p.m.; and Saturday, 10:30 a.m.to 4 p.m. Call (614) 878-2646.
Pictured are examples of the jewelry, coins and paper money Gemco is looking to buy. Coins and paper money are not shown at actual size.
Limit one Gemco Buck per purchase
GEMCO COINS & JEWELRY Columbus’ Most
Trusted Coin Dealer Hours:
5311 W. Broad St. 878-COIN (2646) (Not valid on current state quarters)
Tues.–Fri. 10:30am–5pm Sat. 10:30am–4pm Expires 10/31/09 $10 min. purchase required
GEMCO BUCKS
Good for $1.00 Off any purchase
Making plans for the weekend? Let Thursday’s Weekender be your guide to entertainment around town.
COMPLETE KITCHEN REMODELING Professional design & installation cs101805 920587-2
Call Faye Oney for details 461-8831
cs100306 A83190-1
Columbus Marketplace is a unique way to promote your business in the form of a news story
FREE in-home computer design & layout
• Cabinets • Flooring • Lighting • Countertops • Appliances Licensed • Bonded • Insured
449-7200