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Success Stories Advertising in Columbus Marketplace works. Here is what just a few of the program’s participants have had to say:
Booked Solid “Thanks for getting us in at the last minute. The countertop article had a major impact. We have had 12 people in the showroom since Tuesday, all booked on-site estimates or jobs. The phones have been slammed since Tuesday, and we have booked 15 additional estimates other than those who came to the showroom. It also reinforced previous estimates and those people have been calling to book their jobs!” — Emily G. Sayles, Miracle Method
Tangible Results “Columbus Marketplace has been the most successful marketing tool for generating leads that we have recently used. The cost per lead is the least. As we have been able to write the articles, the people we see have more information about us and our product before we get there. Therefore, we have a higher closing ratio. Thank you for your assistance and followup, which I feel have greatly added to the success of this project.” — Steve Cikach, USA Insulation
Tuesday Phone Calls “Columbus Marketplace has been a great way for us to get out information to our existing customers and to our potential customers. We have used the articles to introduce new products, employees or just ‘toot our own horn.’ I really appreciate your time and energy in writing our articles. The photos always draw the readers in, and it is very helpful that it is another included benefit, so I don’t have to arrange for photos myself. I always appreciate the reminders you send at least a week before the article deadline. Customer testimonials you include in the article really help reinforce what we do. The phone definitely rings more on Tuesdays.” — Philip M. Favret, Favret Heating & Cooling
Unique Marketing Vehicle “I have worked very closely with Faye for the past few years in writing articles that gave our company exposure as well as business. We as a company have approached other newspapers all over Ohio to promote the same features as in Columbus Marketplace — but to no success.” — Don W. Doll, Golden Giant Columbus Marketplace worked for these advertisers. And it will work for you, too. Call Faye at 614-461-8831.
THE COLUMBUS DISPATCH
Advertising Section
TUESDAY, SEPTEMBER 29, 2009 BREAKING NEWS: DISPATCH.COM
Energy efficiency starts by insulating older homes, USA Insulation says 30% energy credit provides incentive for homeowners to insulate today If your home was built before 1975, chances are it has little, if any, insulation. “Homes built back then were not required to have insulation,” said Steve Cikach of USA Insulation. “So if you haven’t insulated your home yet, your furnace might end up working overtime this season.” Cikach says you can always upgrade your heating sources, such as your furnace or heat pump, but the first step is to contain your energy. “By insulating your home, you actually give your furnace a rest,” he explained. “With skyrocketing energy costs, insulation today is a necessity, not a luxury,” Cikach added. “Sometimes it’s hard for people to accept this because energy is not something you can see.” As homeowners look for new ways to make their homes more sustainable, insulation can be the biggest way to “go green.” Besides the green factor, whole-house insulation
“With skyrocketing energy costs, insulation today is a necessity, not a luxury. Sometimes it’s hard for people to accept this because energy is not something you can see.” — Steve Cikach of USA Insulation provides additional benefits. When the furnace isn’t working as much, utility bills decrease. In addition to lower utility bills, homeowners can take advantage of the federal government’s energy tax credit. This year you can deduct 30 percent of your insulation, up to $1,500 from your income taxes. With the tax credit and the utility bill savings, insulation immediately begins to pay for itself. USA Insulation is doing its part to help homeowners reduce their impact on the environment and save them money in the process. USA’s premium foam insulation goes in the wall cavity as a foam and hardens into a 4-inch shell between the walls.
The insulation has an Rvalue of R-19 for a 4-inch wall, which is the highest rating in the industry. (RValue is a measure of resistance to movement of air between walls). Unlike other types of insulation, it doesn’t settle to the bottom of the wall cavity over time. It is fireresistant and will never mold. In addition, the insulation acts as a sound barrier, reducing outside noise by 50 decibels. If you live in a high-traffic area, that can be a plus. USA Insulation can install its insulation in most homes in one day, so you can start saving on your utility bills right away. The company can also insulate brick and stucco homes.
“It’s most important for homeowners living in older homes to get their homes insulated,” Cikach said. “They’re the ones who will recognize the biggest savings in their utility bills.” USA Insulation offers a free estimate. Schedule
your insulation appointment today and beat the cold-weather waiting list. To find out more, call (614) 529-2440; in Ohio, call 1888-894-1024. Visit www.usainsulation.net to see a video demonstration of its foam insulation product.
Gemco Coins & Jewelry paying top dollar for jewelry, old coins and paper money Gemco Coins & Jewelry, Columbus’ most trusted coin and jewelry dealer, is not a fly-by-night business that is open just three days out of the month. It is an established 21-year business that is open six days a week. You won’t have to go to a hotel room or wait for someone to fly in for just three days in order to sell your jewelry. “The people who have sent their jewelry through the mail or called 800 numbers for appraisals and then come here have told us that our offer is multiple times what the others are offering,” said owner Greg Martin. Prices for precious metals silver, gold and platinum are still running at all-time highs, and Gemco wants you to know that the process of selling your old jewelry is not only lucrative, but discreet as well. “People who come in for the first time with their jewelry are sometimes nervous or intimidated,” he said. “We never look at our customers as being desperate.” While Gemco is a small business with a small-town feel and personalized service, Martin wants to assure his customers that they will not only be treated like family, but that all transactions will be confidential.
An overwhelming majority of customers are shocked at the amounts Gemco has offered them. “Our female customers who have raided their jewelry boxes have been extremely pleased at our offers to say the least,” Martin said. “Last week one customer commented, ‘Just think, this money was lying in my jewelry box all this time!’ ” Gemco also is looking for sterling and platinum. Although the appraisers can give ballpark prices over the phone, they must see the coins before they can offer an accurate price for them. The jewelry needs to be weighed to determine the gold content because the prices are based on weight. Stop by 5311 W. Broad St., in the Saxton Real Estate building, just west of Norton Road. Gemco’s professional and courteous appraisers will personally attend to your needs in a confidential manner. Hours are Monday through Friday, 10:30 a.m. to 5 p.m.; and Saturday, 10:30 a.m.to 4 p.m. Call (614) 878-2646.
Pictured are examples of the jewelry, coins and paper money Gemco is looking to buy. Coins and paper money are not shown at actual size.
Limit one Gemco Buck per purchase
GEMCO COINS & JEWELRY Columbus’ Most
Trusted Coin Dealer Hours:
5311 W. Broad St. 878-COIN (2646) (Not valid on current state quarters)
Tues.–Fri. 10:30am–5pm Sat. 10:30am–4pm Expires 10/31/09 $10 min. purchase required
GEMCO BUCKS
Good for $1.00 Off any purchase
Making plans for the weekend? Let Thursday’s Weekender be your guide to entertainment around town.
COMPLETE KITCHEN REMODELING Professional design & installation cs101805 920587-2
Call Faye Oney for details 461-8831
cs100306 A83190-1
Columbus Marketplace is a unique way to promote your business in the form of a news story
FREE in-home computer design & layout
• Cabinets • Flooring • Lighting • Countertops • Appliances Licensed • Bonded • Insured
449-7200
BREAKING NEWS: DISPATCH.COM
THE COLUMBUS DISPATCH
Advertising Section
Mills James brings next-generation HD to Midwest COLUMBUS, Ohio — The next generation of high-definition video production has come to the Midwest with major investments by Mills James Productions in its studio and location production units. The upgrades include new high-definition cameras, implementation of a “tapeless” production process and a complete re-fitting of its broadcast control center with live, high-definition production switching, recording and transmission capability. Mills James is the first commercial production facility in Ohio to offer tapeless HD capability end-to-end from field production and switched multi-camera studio production, to editing,
At the heart of Mills James’ high-definition studio upgrades is the re-fitting of its live, multi-camera broadcast control center for 1080i or 720p high-definition production.
Homeowner updates home to accommodate lifestyle “The owners go to my church, and I like to do business with people I know,” she said. Eagle Specialty Remodeling added a room addition to Benner’s dining room and deck, and Eagle gutted and updated the master bath. Eagle installed a new closet system and enlarged a closet in her bedroom to accommodate her washer and dryer. She is extremely pleased with Eagle’s work. “I think it’s beautiful!” she exclaimed. “I have no complaints whatsoever. “Howard was a wonderful carpenter. All of the workers were respectful, and Eagle built this room addition as well as a new closet sysanytime I had a concern or question, it tem for Connie Benner. Call Eagle at (614) 326-0011. was handled quickly. It was a wonderful experience.” in the Northwest Shopping Center at 1818 Eagle Specialty Remodeling is licensed, Henderson Rd. Call (614) 326-0011 or visit bonded and insured. The showroom is located www.eagleremodeling.com.
Kitchen, bath cabinet prices lowest in years
McGlaughlin Oil Company 614-231-2518 www.mcglaughlinoil.com BUSINESS TO BUSINESS Golden Giant Building Systems 800-828-1209 www.goldengiant.com Mills/James Productions 614-777-9933 www.millsjames.com HEALTH/LIFESTYLE Central Ohio Nutrition Center 614-864-7225 www.conci.com HOME FURNISHINGS/ INTERIORS Lombards Furniture Galleries 614-459-2989 www.lombardsinteriors.com INDOOR AIR SERVICES Aire-Flo Heating & Cooling 614-267-5401 www.aire-flo.com Favret Heating and Cooling 614-488-5211 www.favret.com INDOOR HOME IMPROVEMENT & CONSTRUCTION a-ABC Chem-Dry 614-882-3200 Carpets clean and dry in an hour
Miracle Method.com 614-877-2508 Tub and tile refinisher Perma View 614-436-8226 www.permaview.com
The first 20 people to call 795-4800 and mention this article will receive $250 off the purchase of Weather Armor’s gutter guard.
Avoid cleaning gutters with guard from Weather Armor Autumn is approaching, and that means the trees around your home will begin shedding leaves. Are you ready to climb the ladder and clean those gutters? You can avoid this chore by covering your gutters. Weather Armor’s gutter guard was developed because of complaints the company was hearing about the other gutter protectors on the market. “Most gutter guards don’t work,” explained Matt Reeder of Weather Armor. “Leaves aren’t the only things that fall into gutters. Our gutter guard was designed to keep out the small things: pine needles, small seeds, the ‘helicopters’ from maple trees, etc. Other products on the market keep out the leaves, but still allow the small stuff into the gutter. Over time, that stuff will eventually clog your gutters.” Weather Armor’s gutter guard consists of a stainless-steel mesh filter in a sturdy aluminum frame. It fits over your existing gutter without being nailed directly into the roof. This unique design is the newest technology on the market and is completely guaranteed to keep everything out of
Saves You Thousands Of $$ On Your Heating & AC Bills INSULATION BLOWN INTO BRICK, WOOD, STUCCO OR SIDING
USA INSULATION THE ENERGY EXPERTS FREE ESTIMATES
(614) 529-2440 • 888-894-1024
10% OFF
Whole House Insulation with this coupon. (Not valid with any other current offers must be presented at time of estimate)
your gutters. “Other companies’ guarantees state that if your gutters clog with their product, they will come and clean your gutters for free,” Reeder said. “In our opinion, that’s a pretty expensive gutter-cleaning service. “We’re so confident about our product, that we offer a full refund if your gutters clog, which is a much better guarantee.” Reeder says that half of the business his company has done so far was replacing old gutter covers (that his competitors installed) with his Weather Armor gutter covers. “This is the last purchase you will ever make for protecting your gutters,” he said. Weather Armor has never had to replace any of the gutter guards it has installed. Weather Armor is a member in good standing of the Better Business Bureau and Angie’s List. The company is currently offering a “fall kickoff” special. The first 20 people to call and mention this article will receive $250 off the purchase of its gutter guard. Call (614) 795-4800 (in Ohio, 1-866-546-2234) for a free estimate.
Stop cleaning gutters forever! cs 081809 526046201-2
layout options. We couldn’t think of a reason to spend time with any other contractor. We trusted him, and were very impressed with his creativity, attention to detail and flexibility.” Kitchen Kraft gutted the kitchen and added new cabinets, countertops, flooring, lighting and appliances. The only thing that stayed was a beautiful butcher block that Kitchen Kraft repurposed into part of the counter and a cutting board. The couple is happy with the results. “Everything was of top quality. We were able to see everything we chose in person, not out of a catalog. Also important, the carpenter was of top quality. He was kind and trustworthy, and he was there when he said he would be.” Kitchen Kraft always offers inhome computerized design and estimate appointments free of charge. Call 449-7200 for details on all current offers and to schedule your free in-home appointment. Visit www.kitchenkraftinc.com to see examples of projects Kitchen Kraft has completed for its satisfied customers.
WHOLE HOUSE INSULATION cs 010808 G00454-3
Advertiser Index
Eagle Specialty Remodeling 614-326-0011 www.eagleremodeling.com
Kitchen Kraft says discounts won’t last If you’ve been putting off remodeling your kitchen or bath, don’t delay any longer. Cabinet manufacturers are offering deep discounts with savings up to 25 percent off. Homeowners can receive free upgrades to cherry or painted maple cabinets, free glazes, free upgrades to dovetail drawers and more. The free upgrades are endless. This offer is only good for a limited time. Call Kitchen Kraft today to take advantage of the generous incentives before they are gone. Kitchen Kraft also is offering 90 days same as cash financing on any remodeling project. Kitchen Kraft recently remodeled a kitchen for a Westerville couple. “We’ve lived here a little more than three years. I believe the house was built in the late ‘60s. I don’t know when they last updated, but it was more than in need of a renovation. The space was extremely small. There wasn’t room for more than one person at a time.” The couple planned on receiving estimates from several companies but were so impressed with Kitchen Kraft that they didn’t look any further. “We were referred to Kitchen Kraft from our friend and Realtor, who had used them to remodel their kitchen. When Jim came out, he listened to us and we talked through several
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AUTOMOTIVE Bob McDorman Chevrolet 614-837-3421 www.bobmcdormanchevrolet.com
graphics and digital transmission. Mills James has added new Sony XDCAM HD cameras (left) and upgraded its broadcast studio control center to high definition (right). “This is a step beyond just starting Oct. 3. The facilities will At the heart of Mills James’ ‘buying some new gear,’ ” said also be used to produce The Piano high-definition studio upgrades Ken Mills, president of Mills Guy for public television in high is the re-fitting of its live, multiJames. “We’re implementing a definition as well as national camera broadcast control center game-changing production platfor 1080i or 720p high-definition infomercials and corporate televiform that gets projects from sion projects. production. script-to-screen more quickly, To find out more about Mills The new HD control room will gives clients more choices along enable the Ohio Lottery’s weekly James’ video, interactive, event the way and provides more proand creative media solutions, television game show, Cash duction quality for the dollar visit www.millsjames.com, or call Explosion, to begin appearing in than we’ve ever been able to (614) 777-9933. selected markets in high def offer before.”
Instead of buying a new home, why not update your existing home? The remodeling professionals at Eagle Specialty Remodeling are full of design ideas. “Updating your home by adding a room can improve your lifestyle and increase the value of your home,” said Tom Carskadon, president. “Remodel now and enjoy the updates today.” Eagle has been increasing the value of its clients’ homes for nearly 13 years. The company specializes in room additions, kitchens, bathrooms and basement remodels. Connie Benner decided she wanted to make her ranch home more accessible because she was nearing retirement and wanted to stay there as long as possible. She wanted to add a room addition and move her washer and dryer to the first floor. Benner’s friends had used Eagle Specialty Remodeling, and she decided to do the same.
TUESDAY, SEPTEMBER 29, 2009
Free estimates 614-795-4800
Making plans for the weekend? Let Thursday’s Weekender be your guide to entertainment around town.
OUTDOOR HOME IMPROVEMENT & CONSTRUCTION Clear Choice Home Improvements 614-879-6778 Roofing, windows, siding Encore Contractors 614-882-1342 Skylight installation, repairs, upgrades RETIREMENT LIVING Hampton Woods 614-899-8000 Affordable senior living WINDOW CLEANING Columbus Window Cleaning Co. 614-444-5288 www.columbuswindowcleaning.com