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AT THE VERY CENTER OF BUSINESS

SAVE 30% — Order online AT THE VERY CENTER OF BUSINESS FROM cup.columbia.edu 61 West 62nd Street New York, NY 10023 T: 800 343 4499 F: 800 351 5073

Columbia University Press

BEST OF BUSINESS FA L L 2 0 1 7

A Dozen Lessons for Entrepreneurs

Big Money Thinks Small Biases, Blind Spots, and Smarter Investing

Tren Griffin

Joel Tillinghast "Tillinghast has built an outstanding investment record over three decades by being smart and disciplined. Now, all of us can benefit from his hard-won wisdom and perceptive insights, which are found on literally every page of this fine book." —Seth A. Klarman, Portfolio Manager and CEO, The Baupost Group, LLC. Through sensible instruction, Joel Tillinghast teaches readers how to ask the right questions in any investing situation and think objectively and generatively about portfolio management. $29.95 / £24.95 cloth 978-0-231-17570-8 August 2017 312 pages

"When I first came to Silicon Valley, I was struck by how much people teach and learn from one another. In this book, Tren continues that spirit by sharing his own learning from others—and explains how investment judgments and decisions are made in the world of tech start-ups." —Marc Andreessen, cofounder of Netscape and Andreessen Horowitz

Design Thinking for the Greater Good Innovation in the Social Sector Jeanne Liedtka, Randy Salzman, and Daisy Azer “This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good." —Toni Ungaretti, Johns Hopkins School of Education

$29.95 / £24.95 cloth 978-0-231-17952-2 September 2017 304 pages

$24.95 / £19.95 cloth 978-0-231-18482-3 November 2017 288 pages

Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement design thinking's tools.

From profiles and interviews with the world's leading venture capitalists and high-profile coaches of business founders, A Dozen Lessons distills a set of bedrock methods for approaching business questions and creating value.

Bestsellers

The Digital Transformation Playbook Rethink Your Business for the Digital Age David L. Rogers "Rogers uses case histories to illustrate how and why the times they are a-changin'. And more importantly, exactly how to adapt." —Bob Garfield, NPR's On the Media "With practical frameworks and nine step-by-step planning tools, [Rogers] distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage."—Accountancy Ireland $29.95 / £24.95 cloth 978-0-231-17544-9 2016 296 pages / 26 illus.

The Most Important Thing Illuminated

Narrative and Numbers "Damodaran's success in combining storytelling with traditional financial analysis and valuation is unprecedented. The book has the potential to be a cornerstone of both traditional valuation and business 'pitching' as it shows how individuals from each world can benefit from co-opting tools from the other."—Paul Johnson, Nicusa Investment Advisors

"Marks's wisdom is joined by the comments, insights, and counterpoints of four renowned investors." —Value Walk Blog

Aswath Damodaran

Howard Marks

The Value of Stories in Business

Uncommon Sense for the Thoughtful Investor “This is a book I recommend you keep on your desk." —Forbes.com Moneybuilder

$29.95 / £24.95 cloth 78-0-231-16284-5 2013  248 pages

$29.95 / £24.95 cloth 978-0-231-18048-1 2017  296 pages


AT THE VERY CENTER OF BUSINESS

SAVE 30% — Order online AT THE VERY CENTER OF BUSINESS FROM

BEST OF BUSINESS

cup.columbia.edu 61 West 62nd Street New York, NY 10023 T: 800 343 4499 F: 800 351 5073

Columbia University Press

FA L L 2 0 1 7

Design Thinking for the Greater Good

Big Money Thinks Small

A Dozen Lessons for Entrepreneurs

Biases, Blind Spots, and Smarter Investing

Tren Griffin

Innovation in the Social Sector

"When I first came to Silicon Valley, I was struck by how much people teach and learn from one another. In this book, Tren continues that spirit by sharing his own learning from others—and explains how investment judgments and decisions are made in the world of tech start-ups." —Marc Andreessen, cofounder of Netscape and Andreessen Horowitz

“This is a timely work in that it parallels interest in applying effective business principles and practices to the nonprofit and government sector. It also aligns business with the idea of doing well and doing good." —Toni Ungaretti, Johns Hopkins School of Education

Joel Tillinghast "Tillinghast has built an outstanding investment record over three decades by being smart and disciplined. Now, all of us can benefit from his hard-won wisdom and perceptive insights, which are found on literally every page of this fine book." —Seth A. Klarman, Portfolio Manager and CEO, The Baupost Group, LLC. Through sensible instruction, Joel Tillinghast teaches readers how to ask the right questions in any investing situation and think objectively and generatively about portfolio management. $29.95 / £24.95 cloth 978-0-231-17570-8 August 2017 312 pages

Jeanne Liedtka, Randy Salzman, and Daisy Azer

From profiles and interviews with the world's leading venture capitalists and high-profile coaches of business founders, A Dozen Lessons distills a set of bedrock methods for approaching business questions and creating value.

Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement design thinking's tools.

$24.95 / £19.95 cloth 978-0-231-18482-3 November 2017 288 pages

$29.95 / £24.95 cloth 978-0-231-17952-2 September 2017 304 pages

Bestsellers

The Digital Transformation Playbook

The Most Important Thing Illuminated

Narrative and Numbers

Rethink Your Business for the Digital Age

Uncommon Sense for the Thoughtful Investor

David L. Rogers

Howard Marks

Aswath Damodaran

"Rogers uses case histories to illustrate how and why the times they are a-changin'. And more importantly, exactly how to adapt." —Bob Garfield, NPR's On the Media

“This is a book I recommend you keep on your desk." —Forbes.com Moneybuilder

"Damodaran's success in combining storytelling with traditional financial analysis and valuation is unprecedented. The book has the potential to be a cornerstone of both traditional valuation and business 'pitching' as it shows how individuals from each world can benefit from co-opting tools from the other."—Paul Johnson, Nicusa Investment Advisors

"With practical frameworks and nine step-by-step planning tools, [Rogers] distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage."—Accountancy Ireland $29.95 / £24.95 cloth 978-0-231-17544-9 2016 296 pages / 26 illus.

"Marks's wisdom is joined by the comments, insights, and counterpoints of four renowned investors." —Value Walk Blog $29.95 / £24.95 cloth 78-0-231-16284-5 2013  248 pages

The Value of Stories in Business

$29.95 / £24.95 cloth 978-0-231-18048-1 2017  296 pages


Reset

Rescuing Retirement

Business and Society in the New Social Landscape James Rubin and Barie Carmichael In this new era of instant transparency, corporate behavior has become the proof of corporate character for recruiting and retaining both customers and the next generation of talent. Offering essential advice for managing brand, reputation, and risk, this book is a guide to navigating the pitfalls and taking advantage of the opportunities of the reset. $29.95 / £24.95 cloth 978-0-231-17824-2 January 2018 216 pages

Teresa Ghilarducci and Tony James Teresa Ghilarducci and Tony James offer a comprehensive yet simple plan to help workers save for retirement, increase retirement savings by earning higher returns, and guarantee lifelong income for everyone. Built on people’s own money in individual Guaranteed Retirement Accounts, the plan requires no new taxes, no more bureaucracy, and no increase in the deficit. $24.95 / 19.95 cloth 978-0-231-18564-6 January 2018 168 pages

Venture Investing in Science Douglas W. Jamison and Stephen R. Waite

Foreword by Mark Anderson "Until reading this book I had not encountered such a cohesive and wellresearched account of the current state of deep science commercialization. Every member of society should understand what permits successful technology commercialization to occur and how they might play a part in its success. A great work."—Braun Kiess, Rutgers Business School

Class Clowns

Rational Investing

How the Smartest Investors Lost Billions in Education

The Subtleties of Asset Management

Jonathan A. Knee

“This book takes a refreshing perspective: To excel at investment management, it is essential to identify the structural components of performance as well as the challenges of successfully executing on each component....Should be required reading for any investor— whether institutional or individual." —Campbell Harvey, Fuqua School of Business, Duke University

"Timely...filled with stories of hubris and myopia, of a failure to understand the field of education and, indeed, in some respects even the basis of success in business outside the celebrated investors' traditional field of dominance." ——Globe & Mail $29.95 / £24.95 cloth 978-0-231-17928-7 2016 288 pages

$35.00 / 27.95 cloth 978-0-231-17572-2 2017 304 pages

Hugues Langlois and Jacques Lussier

$40.00 / £32.95 cloth 978-0-231-17734-4 2017 240 pages

“This is that rarity, a useful book” –WARREN BUFFETT

The Designing for

HOWARD MARKS

a design thinking tool kit for managers

Uncommon Sense for the Thoughtful Investor

The Most Important Thing Uncommon Sense for the Thoughtful Investor

J e a n n e L i e d t k a a n d t i m O g i Lv i e

Inside the Investments of Warren Buffett Twenty Cases

Howard Marks

Yefei Lu

“When I see memos from Howard Marks in my mail, they’re the first thing I open and read. I always learn something, and that goes double for his book.” —Warren Buffett

"For serious investors and analysts eager to transcend the cult of personality around Buffett and discern what actually makes him great, this study comes highly recommended." —Publishers Weekly

$29.95 / £24.95 cloth 978-0-231-15368-3 2011 200 pages

Designing for Growth

Stephen Penman

A Design Thinking Tool Kit for Managers

“Accounting for Value is a thoughtful yet widely accessible discourse on how accounting facilitates valuation. It is a gold mine of ideas for investors, academics, and market regulators.” —Charles M. C. Lee, Stanford University $44.95 / £37.95 cloth 978-0-231-15118-4 2010 264 pages / 28 illus.

$35.00/ £27.95 cloth 978-0-231-16462-7 2016 312 pages / 28 illus.

Capital and the Common Good

If You're in a Dogfight, Become a Cat!

How Innovative Finance Is Tackling the World's Most Urgent Problems

Strategies for Long-Term Growth

Georgia Levenson Keohane

Accounting for Value

Leonard Sherman

“Capital and the Common Good shows we are living in a time where financial tools can expand to solve some of the world's most vexing problems. This book is packed with information and inspiration."—Robert J. Shiller, Nobel Laureate in Economics

“This book provides countless concrete examples of how businesses can create real value and continuously renew competitive advantage. It's a must-read, as relevant to senior executives as to MBA students aspiring to become next generation business leaders."—Marty St. George, executive vice president for Commercial and Planning, JetBlue

$29.95 / £24.95 cloth 978-0-231-17802-0 2016  264 pages

$29.95 / £24.95 cloth 978-0-231-17482-4 2017 360 pages

Jeanne Liedtka and Tim Ogilvie Named a Best Business Book by 800CEO-READ

The Pioneers, Profiteers, and Racketeers Who Shaped Our World Joe Carlen “Joe Carlen provides us with the fascinating story of how those individuals taking risks in the search for profits not only adapted and responded to seemingly insurmountable challenges, but also (and more importantly) shaped the world we live in."—Marcelo Bucheli, University of Illinois at Urbana-Champaign $29.95 / £24.95 cloth 978-0-231-17304-9 2016 256 pages

A Step-by-Step Project Guide Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske

“Rich with information on each tool, taking you through the elements clearly and crisply.”—Globe & Mail

A companion to the award-winning text that explains what is, what if, what wows, and what works in business innovation today.

$29.95 / £24.95 cloth 978-0-231-15838-1

$19.95 / £14.95 paper 978-0-231-16467-2

2011  248 pages

A Brief History of Entrepreneurship

The Designing for Growth Field Book

2013 144 pages

The Activist Director

Shapeholders

Lessons from the Boardroom and the Future of the Corporation

Business Success in the Age of Activism

Ira M. Millstein

Mark R. Kennedy

“By examining real-world examples based on his firsthand experience counseling boards, Ira Millstein offers unique and imaginative solutions to the problems corporations face in today's rapidly changing global marketplace."—Richard Parsons, former chairman and CEO, Time Warner, Inc

"Kennedy shows how integrating societal concerns into business strategy gives leaders and organizations the best chance at business success. His wealth of experience as a former congressman, a Fortune 500 top executive, and university president provide a unique and captivating perspective."—Chris Porath, author of Mastering Civility: A Manifesto for the Workplace

$27.95 / £22.95 cloth 978-0-231-18134-1 2016  240 pages

$29.95 / £24.95 cloth 978-0-231-18056-6 2017  304 pages

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AND SAVE 30% Wall Streeters The Creators and Corruptors of American Finance Edward Morris "A fast and timely primer on how the US got the financial markets it has today.... [Wall Streeters] is a book that every college student, baby boomer and voter ought to read."—Financial History $19.95 / £14.95 paper 978-0-231-17055-0 October 2017 368 pages / 14 illus.

Investment

Charlie Munger

A History

The Complete Investor

Norton Reamer and Jesse Downing

Tren Griffin

"The authors ambitiously set out to encapsulate the entire human experience of committing resources in expectation of gain. All told, Investment: A History meets its objective with admirable clarity, accessible detail, and intelligent organization."—Institutional Investor

"[A} treasure trove of observations and comments by Mr. Munger, Warren Buffet's investment expert."—Pensions & Investments

$26.00 / £20.95 paper 978-0-231-16953-0 2017 448 pages / 13 illus.

"All who are interested in finance will want this book.... Highly recommended."—Choice $18.95 / £14.95 paper 978-0-231-17099-4 September 2017 224 pages

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2016-2017 Best of Business Brochure  

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