THIS JUST IN: Dry needling offers an option for treating pain P14
75 CENTS
July 20, 2017
ELBERT COUNTY, COLORADO
A publication of
Elizabeth School District unveils changes in logo, website Branding, ease of use among factors that drove updates BY JODI HORNER SPECIAL TO COLORADO COMMUNITY MEDIA
to go through.” Large herds of cattle were driven through Colorado throughout the 1800s, including along the “Goodnight-Loving Trail,” which passed through Castle Rock area. The cattle drive will begin at 6 p.m. and last approximately 30 minutes as cowhands move a herd of 35 cattle along Perry Street from Rock Park to Briccy’s Coffee. The town added
Families with students in the Elizabeth School District may have noticed something different when they go to the district’s website. The Elizabeth School District switched from an address of elizabeth.k12.co.us to elizabethschooldistrict.org the first week of July, with the old URL redirecting to the new one. The district has also implemented a new logo. “The new logo helps us with branding and what we are and what we do,” said Elizabeth School District communications director Melissa Hoelting. According to a post on the new website, “The clean style of the new logo makes it easily replicable and memorable and the established font and color scheme will help maintain consistency of appearance.” The district’s objective in establishing the new website was to continue “strengthening communication within our community,” according to a post there. “The new URL is a lot easier to remember,” Hoelting said, and “the old website will redirect.” Elizabeth’s five schools also have new web addresses that reflect the simplified version of the district web address. The schools’ websites were previously
SEE RODEO, P7
SEE LOGO, P7
Steer are driven through Castle Rock during last year’s Western Heritage Welcome. This year’s event will be July 28.
FILE PHOTO
Steer drive honors heritage, fair and rodeo tradition Event on July 28 will move 35 cattle through downtown Castle Rock BY JESSICA GIBBS JGIBBS@COLORADOCOMMUNITYMEDIA.COM
Downtown Castle Rock will transform into the Old West on July 28 as the town holds the annual Western
Heritage Welcome ahead of the Douglas County Fair and Rodeo — complete with a steer drive and the Chuck Wagon Cook-Off. The event is intended to honor the tradition of the fair and rodeo and Colorado’s Western heritage, said Town of Castle Rock events specialist Jennifer Reinhardt. “I’m really excited about bringing this really authentic Old West feel to the town,” she said. “We’re literally bringing cattle back where they use
THE BOTTOM LINE PERIODICAL
“When I first took the job, I didn’t realize the level of the divisiveness of the politics in Elbert County and what the job would entail.” Wade Gateley, former Elbert County attorney | Page 4 INSIDE
VOICES: PAGE 10 | LIFE: PAGE 14 | CALENDAR: PAGE 8 | SPORTS: PAGE 20
ElbertCountyNews.net
VOLUME 122 | ISSUE 25