FREEDOM. TO BE YOU.

can trust. And I assure you, if we call out the Democrats for being morally bankrupt and corrupted, we’re going to earn their trust.”

In an email to Colorado Community Media, Williams said the GOP needs to “show that Colorado Republicans care about resolving their very real kitchen table, pocketbook issues while exposing radical Democrats for making hard working citizens’ lives harder and more expensive.”

In addition to pointing out Democratic failures, Rowland said Republicans need to o er a better way.

“We have to say, ‘ is, this and this are going wrong — here’s a better way to x them,’” she said.

State Rep. Lisa Frizell, R-Castle Rock, said the lack of improvement on many issues will be a motivator for people to start voting Republican.

“We’re not seeing an improve- ment in crime. We’re not seeing an improvement in homelessness. We’re not seeing an improvement in a ordability,” she said. “Democrats have had years to x these problems and they have been unable to.”

Get the brand out like Tony the Tiger

To get the party’s message out, Edling said the party needs to do a better job marketing through social media, schools and extracurriculars. He said the GOP could even consider hiring a consultant to help.

“We have to do a better job of marketing to all our young people for both parties to get the future talent of politicians (and) leaders,” he said. “I want young, new, bright faces, new ideas to come out.”

Andrews, who ran for Arapahoe County assessor, said this messaging needs to start in schools.

“We keep talking about reaching out to the young people,” he said. “ at’s just lip service — unless we start creating some young Republican clubs in every high school, it’s not gonna matter because all of the teachers and the media are speaking the language of the young people, and we’re not even in the game.”

In Taheri’s eyes, the party will be di cult to brand as long as Trump is still the national focus. Trump, facing criminal charges in New York, has already announced he will run for president in 2024.

“I just think it’s going to be really hard (to sell the issues) in Arapahoe County if Trump’s still in the picture.” Taheri said. “I just think his tone, I mean, I just don’t see many suburban women supporting something like that. Arapahoe is a very educated county. I just don’t think any of us wanted that in our living room.”

From her perspective in the Capitol, Frizell said divisions in the party can distract from policy e orts to tackle constituents’ problems.

“We have to come together and unify if we’re ever going to succeed,” she said.

In Rowland’s eyes, the one true key to uniting the party and xing its image is to put real e ort into building relationships such as doing more community service, an idea she got from Boulder GOP Chair George Tristan.

“I think if the person you know — the person that came and helped build a tiny house for you, the person that came and did whatever service project your church was working on, and you meet that person, and you get to know them — that’s the person you vote for and you don’t pay attention to whether there’s an R or a D by their name,” she said. “Here in Colorado, it almost seems as though the R is like a scarlet letter.”

Both in the greater community and within the party itself, Rowland thinks the only way toward unity is giving each other a chance — sitting down for a cup of co ee over disagreement, and nding common ground.

“We have a Tony the Tiger problem,” she said. “For years, Tony the Tiger has taught us that Frosted Flakes are great. We grew up knowing that. But kids today grow up thinking Republicans are mean on social issues, that they’re too narrow-minded and too traditional and they don’t like any new ideas.”

“We have to be able to have discussions, respectful discussions, to come to a place where we can message,” she said. “And if we can’t agree on something, where can we work towards?”