Lessons from the masters

During a conversation with a couple of friends and colleagues in the personal and professional development industry, we found our way into the topic of how we got started in the business and who some the early heroes were who inspired and motivated us to be

As we thought about those legendary speakers and authors, we also talked about how their teachings have withstood the test of time. Although they all began their own journey many decades ago, the principles that each one built their body of work upon are all still relevant today. e greatest compliment paid to them is that we can nd iterations of their work in the published books, blogs and columns of today’s thought leaders.

Although we agreed on a few names, each of us had our top three or four. For me, the authors and experts who had a signi cant impact on my success included Zig Ziglar, Tom Hopkins, Denis Waitley and David Sandler.

Looking at Zig Ziglar’s career, many will refer to him as the master motivator, or remember him as the salesman’s salesman. With more than 30 books to his name, Zig taught us all so much about life, not just sales, leadership, or business, his teachings went far beyond those topics. Zig was all about building up the person as his mission was to help as many people as possible with their personal, professional and spiritual lives so

ERIN ADDENBROOKE Marketing Consultant eaddenbrooke@coloradocommunitymedia.com

AUDREY BROOKS Business Manager abrooks@coloradocommunitymedia.com that he could have a positive impact on the world. I thank Zig for all that he taught me and for being an incredible role model of consistency, guiding me to being a “meaningful speci c,” instead of a “wandering generality.” If you haven’t read “See You at the Top” I highly recommend it.

As a student of Tom Hopkins and having read every book he has written and having attended dozens of his seminars, I credit Tom with helping me become a top performer throughout my career. Even in leadership roles, his teachings were so impactful. In sales, we hear the word “no” a whole lot more often than we hear “yes.” Tom Hopkin’s Champion Creed instilled in me the speci c mindset I needed to push through the losses and bad days and work towards the overwhelmingly successful days. e Champion Creed says this, “I am not judged by the number of times I fail, but by the number of times I succeed. And the number of times I succeed is in direct proportion to the number of times I can fail and keep trying.” If you are in sales, Tom’s book “How to Master the Art of Selling” is a must-read.

Back in 1999 I had the opportunity to meet Denis Waitley in person. From that day on we enjoyed both a personal and professional relationship. Denis taught me so much about the attitude of winning and de ning success. He was a terri c encourager, and I would leave every conversation with him having learned so much more each time. His book and program, “ e Psychology of Winning,” and now “ e New Psychology of Winning,” will inspire you and teach you how to create

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