Our in-depth look at the housing crisis Council honors car dealer Fort Lupton to rename Denver Avenue temporarily to honor Purifoy

BY STEVE SMITH SSMITH@COLORADOCOMMUNITYMEDIA.COM

Fort Lupton’s Denver Avenue won’t have its regular name the first week in September.

Mayor Zo Hubbard proclaimed that Denver Avenue will be Purifoy Drive in honor of Rollie Purifoy, former owner of the longstanding car dealership. It was in business from 1960 until 2022, when Purifoy sold the business. It operates under the name Yoder Chevrolet in the 600 block of Denver Avenue.

Hubbard cited the firm’s “investment in and commitment to” the community and its assistance to the area’s economy. Purifoy also developed the Apple Farm subdivision.