Colorado Community Media 2016 Media Kit

Me aKit ColoradoCommunityMedia.com 303-566-4100

Includes South Platte Edition

2-15-16

market

print

digital

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about

Welcome to Colorado Community Media You’re local. We’re local...really local.

In fact, we publish 16 local newspapers in the metro Denver suburbs. To us, local is big.

At Colorado Community Media, we believe that city news, high school sports, public events, history and culture all contribute to the identity of a community. Local newspapers are still the single best source for bringing that all together.

We also believe that healthy businesses, like yours, are the pulse of a community, so we want to provide you with valuable, local advertising options.

We can help you cast your advertising net as large or small as you need. We offer print options, digital options, counsel on how to create a successful campaign and free ad design services.

We love to help businesses, like yours, grow and become a successful part of a local community.

Jerry Healey Owner/Publisher jhealey@coloradocommunitymedia.com

Ann Healey Executive Editor ahealey@coloradocommunitymedia.com

Erin Addenbrooke Advertising/Major Accounts/Classified Manager eaddenbrooke@coloradocommunitymedia.com

Chris Rotar South Metro Editor

Because to us, local is big.

crotar@coloradocommunitymedia.com

Start your campaign today with Colorado Community Media.

Glenn Wallace North/West Metro Editor gwallace@coloradocommunitymedia.com

Call us at 303-566-4100.

Scott Andrews Highlands Ranch | Corporate Office 9137 Ridgeline Blvd., Ste. 210 Highlands Ranch, CO 80129

Centennial

7315 S. Revere Pkwy., Ste. 603 Centennial, CO 80112

Production/Marketing Manager sandrews@coloradocommunitymedia.com

Audrey Brooks Business Manager abrooks@coloradocommunitymedia.com

Golden

722 Washington Ave., Unit 210 Golden, CO 80401

Westminster

8753 Yates Dr., Ste. 200 Westminster, CO 80031

about

Shari Martinez Circulation Manager smartinez@coloradocommunitymedia.com

ColoradoCommunityMedia.com | 303-566-4100

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Reaching more than 152,000 Colorado households We have the audience you’re looking for.

76

Boulder 36

Brighton Northglenn Thornton

Arvada

Westminster

Denver International Airport

Commerce City

Golden

43%

70

of readers keep their newspaper for 10+ days

Wheat Ridge 25

Denver

70 225 Aurora

Lakewood

470

Englewood Littleton Centennial

69%

285

of readers believe the paper provides valuable local advertising

Highlands Ranch Roxborough Park

Parker

Lone Tree Castle Pines

Franktown

84%

Castle Rock

Elizabeth 86

of readers look forward to reading the local newspaper

Kiowa

Elbert Larkspur

92%

of readers find their local newspaper to be informative

48%

of readers do not have a home subscription to a daily newspaper

Monument

24

25

Colorado Springs

2012 survey conducted by the National Newspaper Association

market

ColoradoCommunityMedia.com | 303-566-4100

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market demographics Household Income

Growth

median

Masters + | Bachelors | Associates / Some College

Education

Primary Ages

Arvada

$65,942

11.67% | 22.47% | 34.98%

35–44: 13.37% 45–54: 16.37% 55–64: 13.42%

4.19%

Castle Rock

$85,461

11.44% | 33.15% | 33.50%

25–34: 13.96% 35–44: 19.00% 45–54: 14.14%

138.48%

Centennial

$87,007

19.82% | 34.45% | 27.89%

35–44: 13.60% 45–54: 17.83% 55–64: 14.71%

1.82%

Elbert County

$78,958

9.59% | 19.64% | 35.66%

35–44: 14.06% 45–54: 22.01% 55–64: 16.20%

16.17%

Englewood

$42,416

9.21% | 20.59% | 27.24%

25–34: 18.78% 35–44: 13.83% 45–54: 15.61%

4.64%

Golden

$53,896

21.00% | 30.08% | 29.67%

25–34: 13.79% 35–44: 13.63% 45–54: 13.89%

9.95%

Highlands Ranch

$100,593

21.86% | 38.83% | 26.41%

25–34: 11.07% 35–44: 19.30% 45–54: 16.86%

36.35%

Lakewood

$52,960

11.39% | 24.21% | 28.54%

25–34: 14.28% 35–44: 12.77% 45–54: 15.28%

0.80%

Littleton

$54,512

14.75% | 27.31% | 31.31%

35–44: 12.90% 45–54: 16.22% 55–64: 13.02%

3.46%

Lone Tree

$108,190

21.11% | 37.86% | 27.81%

35–44: 15.59% 45–54: 18.48% 55–64: 13.74%

109.69%

Northglenn

$52,093

4.46% | 11.69% | 32.14%

25–34: 16.61% 35–44: 13.20% 45–54: 13.41%

13.35%

Parker

$88,644

13.02% | 35.12% | 34.60%

25–34: 13.68% 35–44: 20.33% 45–54: 14.55%

92.28%

Thornton

$65,578

7.63% | 18.83% | 30.72%

25–34: 16.55% 35–44: 16.09% 45–54: 13.13%

44.17%

Westminster

$61,936

11.80% | 21.28% | 29.94%

25–34: 16.18% 35–44: 14.24% 45–54: 15.35%

5.13%

Wheat Ridge

$47,014

9.39% | 18.05% | 29.95%

35–44: 12.23% 45–54: 16.11% 55–64: 13.64%

-8.35%

Community

Over past 5-10 years

Source: U.S. Census, 2012

market

ColoradoCommunityMedia.com | 303-566-4100

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A suite of full color print options

16 Community Newspapers

Reaching suburbs across Colorado’s Front Range Full color always included

Zoned packages to target your audience

Receive online exposure for just $10 per week - see details on page 11

Special Sections and Events

Inserts, Impact Notes and Direct Mail

Medical & Wellness Directory February 2016

Golden Guide March 2016

Spring Home & Garden

2014-2015 Magazine & Business Directory

April 2016

PLEMENT OF A SPECIAL SUP

AT TH E CE N TER O F A G ROW I N G ARTS CO M M UN I TY

E XP ERT CAR E CLO S E TO H O M E

work play

A LI F E S I ZE H OT W H E ELS CO LLECTI O N O F CO O L CAR S

grow

TH E RO CCO FAM I LY: TH EI R LOV E F O R PAR K E R W I LL F LO O R YO U

live

BROUGHT TO YOU BY THE PARKER AREA CHAMBER OF COMMERCE

ParkerChamber.com

A Special Supplement of

ColoradoCommunityMedia.com

unity Media ado Comm of Color ement A suppl

More than 20 opportunities annually Reach event and topic-specific audiences Topics range from events to

education to special interest

print

Best of the Best June 2016

Local Community Festivals July-September 2015

Local Professionals Guide September 2015

Breast Cancer Awareness October 2015

Hometown Holidays November 2015

School Quarterly Sections Adams 12 Five Star Journal Jeffco Schools Quarterly

Ask your marketing consultant for a complete list of special section and event advertising opportunities.

ColoradoCommunityMedia.com | 303-566-4100

Fully customized format to fit your needs Directly target your promotion

to one or all of our communities Print, insert and distribution assistance Free Design service

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print distribution North Zone – Price Group 1

Households

Zip Codes

Delivery

Publication Day

Northglenn-Thornton Sentinel *

2,600

80221, 80229, 80233, 80241, 80260

Mailed

Thursday

Westminster Window *

2,200

80021, 80030, 80031, 80221, 80234, 80260

Mailed

Thursday

Households

Zip Codes

Delivery

Central Zone – Price Group 2

Publication Day

Centennial Citizen

12,500

80112, 80122

Free

Friday

Englewood Herald *

500

80110, 80113

Mailed

Friday

Mailed

Thursday

Free By Mail

Thursday

Littleton Independent *

2,500

80120, 80121, 80123, 80128

South Platte Independent

2,500

80123

South Zone – Price Group 2

Households

Zip Codes

Castle Rock / Pines News-Press

18,400

80104, 80108, 80109

Douglas County News-Press *

1,100 Households

East Zone – Price Group 3 Elbert County News * Parker Chronicle West Zone – Price Group 3

Delivery

Publication Day

Free

Thursday

80104, 80108, 80109, 80116, 80118, 80135

Mailed

Thursday

Zip Codes

Delivery

Publication Day

585

80107, 80117

Mailed

Thursday

21,050

80134, 80138

Free

Friday

Households

Zip Codes

Delivery

Publication Day

Golden Transcript *

3,000

80401, 80403

Mailed

Thursday

Lakewood Sentinel

15,000

80226, 80228

Free

Thursday

Wheat Ridge Transcript *

1,700

80033, 80034

Mailed

Thursday

Northwest Zone – Price Group 4 Arvada Press South Central Zone – Price Group 4 Highlands Ranch Herald Lone Tree Voice

Households 35,400

Zip Codes 80002, 80003, 80004, 80005, 80007

Households 27,800 5,450

Zip Codes

Delivery Free Delivery

Publication Day Thursday Publication Day

80126, 80129, 80130

Free

Thursday

80124

Free

Thursday * Denotes Legal Publications

print

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print distribution area 76

Boulder 36

Advertising Zones

Brighton Northglenn Thornton

Arvada

Westminster

Denver International Airport

Commerce City

Golden 70

Wheat Ridge 25

Denver

70

north northwest west central south central east south See page 8 for Zone details

225 Aurora

Lakewood

470

Englewood Littleton Centennial

285

Highlands Ranch Roxborough Park

Parker

Lone Tree Castle Pines

Franktown

Castle Rock

Elizabeth 86

Kiowa

Elbert Larkspur

25

print

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print advertising zones

See page 7 for Zone Map

Multi-Zone

Price Group

1

north

Price Group

2

central Centennial Citizen, Englewood Herald, Littleton Independent (includes South Platte Edition) south Castle Pines News-Press, Castle Rock News-Press, Douglas County News-Press

Buy 2 to 3 zones

Price Group

3

east Elbert County News, Parker Chronicle west Golden Transcript, Lakewood Sentinel, Wheat Ridge Transcript

Buy 4 to 7 zones

Price Group

4

northwest Arvada Press south central Highlands Ranch Herald, Lone Tree Voice

Online exposure

print rates Price Group

Price Group

Price Group

Price Group

Price Group

1 2 3 4

ALL ZONES

save 11% save 22% $10/wk

All discounts from the single zone rate

save 59% All rates are per zone, per week

Ad Size

90 Day Agreements

Open Rate

6 Weeks

13 Weeks

Annual Agreements

(consecutive)

13 Weeks

(non consecutive)

26 Weeks

52 Weeks

1/8 Page

$

259

165

107

149

136

96

1/4 Page

$

432

275

184

248

226

165

1/2 Page

$

721

459

317

413

377

285

Full Page

$

1,201

764

546

688

628

491

1/8 Page

$

321

204

132

184

168

119

1/4 Page

$

535

341

227

307

280

205

1/2 Page

$

892

568

392

511

466

353

Full Page

$

1,487

946

676

852

777

608

1/8 Page

$

371

236

152

212

194

137

1/4 Page

$

618

393

262

354

323

236

1/2 Page

$

1,030

655

452

590

538

407

Full Page

$

1,716

1,092

780

983

897

702

1/8 Page

$

618

393

254

354

323

228

1/4 Page

$

1,030

655

437

590

538

394

1/2 Page

$

1,716

1,092

754

983

897

679

Full Page

$

2,860

1,820

1,300

1,638

1,495

1,170

1/8 Page

$

2,246

1,428

923

1,286

1,175

830

1/4 Page

$

3,742

2,381

1,588

2,145

1,956

1,431

1/2 Page

$

6,238

3,969

2,740

3,573

3,260

2,467

Full Page

$

10,395

6,614

4,725

5,955

5,433

4,252

let your true colors shine print

Discounts!

Northglenn-Thornton Sentinel, Westminster Window

full color included with every print ad purchase

ColoradoCommunityMedia.com | 303-566-4100

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print print specifications

V V

H Full Page

6 col (10.25”) x 16.5”

H

V H

Half Page V

Quarter Page V

Eighth Page V

3 col (5.04”) x 16.5”

3 col (5.04”) x 8”

3 col (5.04”) x 4”

Half Page H

Quarter Page H

Eighth Page H

6 col (10.25”) x 8”

6 col (10.25”) x 4”

6 col (10.25”) x 2”

1 column: 1.57" | 2 columns: 3.31" | 3 columns: 5.04" | 4 columns: 6.78" | 5 columns: 8.51" | 6 columns: 10.25"

Media & File Submission CCM can accept your ads via the following methods and formats:

Email (max. size 20 MB)

USB Flash Drive

CD, DVD

Design your advertising campaign to be as colorful as you are!

All Colorado Community Media print publications include full color at no additional charge to you! Any supplied spot colors are processed in a CMYK workflow.

Need design assistance? Our award-winning on site agency is here to help!

See page 13 for details.

do not

do

Submit a PDF file created with the PDF/X-1a:2001 preset Use CMYK images for your color graphics Use images that are 300 ppi Create your file to the exact size of your ad Use vector-based art Use 100% black for black text

Send Word, Publisher, Excel, Powerpoint, JPEG, TIFF, Flash, GIF, BMP, Corel Draw or Freehand files as press-ready ad files Use RGB, Index or Spot images for your color graphics Use images pulled off the Internet Use rich-black for black text Use less than 10 point font size for color or reverse type Send your PDF file with bleeds, crop or registration marks

Colorado Community Media (CCM) cannot be held responsible for the quality of reproduction if these specifications are not followed. Ads received after deadline may not publish in the desired issue. CCM will not be held responsible for changes the CCM creative department has to make to get files ready for press.

print

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P&D, Preprint, Impact Notes and Direct Mail print and deliver rates Product

Size

We print and insert.

All prices per thousand pieces

10,000

25,000

50,000

75,000

100,000

150,000

Halfsheet

5.5 x 8.5

$

65.00

45.00

40.00

35.00

30.00

29.00

Standard

8.5 x 11

$

75.00

65.00

55.00

45.00

42.00

40.00

Oversize

10 x 10

$

100.00

69.00

59.00

57.00

55.00

54.00

Halfsheet and Standard are printed on 60# gloss; Oversize is printed on 50# gloss. All prices include 4 color on both sides.

Advertisers can take advantage of lower prices by printing a larger quantity and inserting over multiple dates in partial increments.

preprint rates

direct mail

You print. We insert.

Tab Pages

Open Rate

Single Sheet

$

Samples

45.00 Triple Benefit when Placing 15% Commission

4 pages

$

You read that correctly!

50.50

PRSRT STD US Postage PAID Denver, CO Permit 573

Ads with

Ads placed by agencies

on behalf of their clients

Micro-Local Advertising

Print & Online included with Each Ad

or all of Every ad placed in one is also our 23 community papers placed online and on m.

ShopLocalColorado.co all in That’s three placements one price.

Product Postcards

enjoy a 15% commission.

Micro-Local Targeting along the Front Range

three times Our papers offer up to Denver the readership in suburban daily of the communities than that pinpoint the paper and allow you to of your target exact neighborhoods audience.

Plastic Postcards

The New our Big Bang for Your Buck Call to start receiving triple beneďŹ ts today! donews.com

| eaddenbrooke@ourcolora Erin Addenbrooke | 303-566-4074

8 pages

$

Find our media kit at

56.50

Print and Online: We Build

Magazines Brands at the Zip Code

Level

12 to 16 pages

$

65.00

Brochures

20 to 24 pages

$

74.75

Tabloid Sections

28 to 32 pages

$

86.00

Broadsheet Sections

36 to 40 pages

$

99.00

44 to 48 pages

$

113.75

Each addl. 4 pages add:

$

7.50

Multiple sizes available per product. Ask your marketing consultant for a custom direct mail quote.

Quantity Discounts: 50,000 = 2.5% | 100,000 = 5.0% | 150,000 = 7.5%

impact note rates Product 3x3 coated

$

10,000

20,000

50,000

75,000

100,000

150,000

57.50

54.00

50.50

47.00

43.50

40.00

Other custom solutions including die cuts at custom prices.

ordering and delivery

Inserts must be ordered a minimum of 14 days prior to publication date; exact insert dimensions and page count are needed at time of order. Inserts to be designed and/or produced by CCM must be ordered a minimum of 21 calendar days prior to publication. Impact notes must be ordered a minimum of 21 days prior to publication date. All inserts must be delivered no later than 10 calendar days prior to publication date; no inserts should be delivered earlier than 3 weeks prior to publication date; early deliveries require advanced approval and are subject to storage fees. Deliveries can be made Monday through Friday, 7:00 a.m. to 4:00 p.m.; no weekend deliveries accepted. All inserts must be boxed or in pallets and must be labeled with publication name, date and quantity shipped; all shipments require a bill of lading to include publication name, date and quantity shipped. Delivery Address: Colorado Community Media c/o Signature Offset, 224 Commerce St., Broomfield, CO 80020. Directions are available by calling 303-777-1036.

print

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Expand your reach with digital 17 Community Websites Working for you 24/7/365 Reach highly engaged visitors

only

Innovative and effective advertising options

10

$

/wk with your print ad purchase

ShopLocalColorado.com

Every Print Ad Is Now Digitally Supercharged. When you advertise in any of our newspapers, your ad also appears on our websites in digital form. Currently, over 100,000 visitors come to our websites every month seeing about 250,000 of our pages.

Your ad is now seen on those pages on a rotating basis.

With ShopLocalColorado‌ Viewers will see your ad, company description, contact info, map, and social media links.

Your ad links back to your website, increasing your company’s organic search results.

Your business will be in a directory searchable by company name, industry keywords and more.

Your ad keywords are maximized for SEO to be found by all major search engines.

Additional Digital Opportunities Banner ads Custom email campaigns Mobile Phone Visibility Search & Site Retargeting

Your ad can be uploaded to Facebook with just one click of a button. Increase the power of your advertisement by sharing it with your followers.

Google AdWords

Consumers can download your coupon to their smart phones and/or go to them via our website.

Reputation Management and Visibility

Includes a monthly statistics report complete with metrics and analytics to show you how your online ad is performing.

Sponsored News Story and Professional News Story Writing Assistance

Follow Local (social media boosting)

ColoradoCommunityMedia.com ArvadaPress.com | CastlePinesNewsPress.net | CastleRockNewsPress.net | CentennialCitizen.net | DouglasCountyNewsPress.net ElbertCountyNews.net | EnglewoodHerald.net | GoldenTranscript.net | HighlandsRanchHerald.net | LakewoodSentinel.com LittletonIndependent.net | LoneTreeVoice.net | Northglenn-ThorntonSentinel.com | ParkerChronicle.net SouthPlatteIndependent.net | WestminsterWindow.com | WheatRidgeTranscript.com

digital

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digital digital rates Product

Rates

Digital

Discounts!

ShopLocalColorado.com

When you advertise in any of our newspapers, your ad also appears on our websites in digital form (on a rotaing basis) currently reaching over 100,000 monthly visitors.

$10/week

Buy 2 to 3 digital products

save 5%

Banner Ads

Advertise your business or service on any of our 17 community news sites and link directly to your website. Choose from: Home Page Pop-up, Leaderboard, Medium Rectangle, or Square.

Custom Email Campaigns

Quickly reach your target markets with an interactive message! Through efficient use of email marketing, you can retain current clients while also targeting new markets.

0 - 25k 25,001 - 50k 50,001 - 400k 400,001 - 500k 500,001 - 750k 750,001 +

$150/month per website

$1,100 $1,900 $38 cpm $37 cpm $36 cpm $35 cpm

Buy 4 or more digital products

or

Buy any digital product with purchase of print

save 10% All discounts from the single product rate

Mobile Phone Visibility

45% of all searches are made from a mobile device. Make it easy for potential customers to connect with you with a mobile friendly site that matches the look/feel of your existing site.

$90/month

Home Page Pop-up

Search & Site Retargeting

Reach out to untapped markets by using visitor’s search history to predict his or her interests. Effortlessly reach customers that have previously searched for similar product or service keywords.

Sponsored News Story / Press Release

News stories will appear on our community websites and on ColoradoNewsLink.com and is guaranteed to be seen by our newsroom. News stories are keyword maximized and can be professionally written for an additional fee.

550 x 480 px

Rates vary Ask for details

$149/time $99/month 12x contract

Leaderboard 728 x 90 px

Reputation Management & Visibility

Find out which search engines, local review sites and web directories have listings for your business, as well as which ones are missing and/or wrong. See how your business’ search results compare to your competitors and all reviews of your business.

Google AdWords

Be seen by customers searching on Google for the things you offer, and only pay when they click to visit your website or call.

$159/month

Medium Rectangle 300 x 250 px

Rates vary Ask for details

Square

250 x 250 px

digital

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design free design services

Design done right Our award-winning on site agency allows us to create all of your advertising in one step at no additional cost to you. From ad design and speciality print jobs to online marketing and everything in between, we’ve got you covered.

No need to spend additional marking dollars with an outside agency, we are your one stop shop for all of your local advertising and marketing needs.

Advertising Award Winner

Schedule a marketing session with one of our designers today and see how we can help your business grow.

Build a Powerful Campaign

5 tips on how to deliver your message effectively and concisely.

1

2

3

4

5

Use a dominate headline or image

Limit fonts and make your text easy-to-read

Remember to leave white space

Use relevant illustrations and images

Don’t forget your logo and a call-to-action

When you look at a well-designed ad, there is usually one dominant feature to catch your eye.

It could be the headline or the picture. And while it might be tempting to throw in a little starburst, be careful how you use it.

When you emphasize everything, you emphasize nothing.

Your computer may come with hundreds of fonts, but that doesn’t mean you have to use them all.

The best ad designs stick with one, maybe two fonts.

Equally important is the design of text blocks. Avoid small and condensed type and keep your message concise. If readers can’t easily read it, they won’t.

Don’t feel compelled to fill every inch of space with copy, images, logos, or specials offers. A dense blob of type and pictures can look unattractive and turn readers away.

An open and airy design is inviting and friendly.

The purpose of images is to help draw attention to your message. That’s not to say that a plumber has to show faucets or that a dentist has to show teeth. Be creative!

That plumber could, for instance, show Niagara Falls and that dentist could focus on smiles.

You have aroused the readers’ interest, now you have to let them know whom to buy it from and how. Don’t confuse call-to-action with an oversized name, address and phone number. Give the reader clear instructions on how they can take advantage of your product or service.

design

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