Me aKit ColoradoCommunityMedia.com 303-566-4100
Includes South Platte Edition
2-15-16
market
digital
design
about
Welcome to Colorado Community Media You’re local. We’re local...really local. In fact, we publish 16 local newspapers in the metro Denver suburbs. To us, local is big. At Colorado Community Media, we believe that city news, high school sports, public events, history and culture all contribute to the identity of a community. Local newspapers are still the single best source for bringing that all together. We also believe that healthy businesses, like yours, are the pulse of a community, so we want to provide you with valuable, local advertising options. We can help you cast your advertising net as large or small as you need. We offer print options, digital options, counsel on how to create a successful campaign and free ad design services. We love to help businesses, like yours, grow and become a successful part of a local community.
Jerry Healey Owner/Publisher jhealey@coloradocommunitymedia.com
Ann Healey Executive Editor ahealey@coloradocommunitymedia.com
Erin Addenbrooke Advertising/Major Accounts/Classified Manager eaddenbrooke@coloradocommunitymedia.com
Chris Rotar South Metro Editor
Because to us, local is big.
crotar@coloradocommunitymedia.com
Start your campaign today with Colorado Community Media.
Glenn Wallace North/West Metro Editor gwallace@coloradocommunitymedia.com
Call us at 303-566-4100. Scott Andrews Highlands Ranch | Corporate Office 9137 Ridgeline Blvd., Ste. 210 Highlands Ranch, CO 80129
Centennial
7315 S. Revere Pkwy., Ste. 603 Centennial, CO 80112
Production/Marketing Manager sandrews@coloradocommunitymedia.com
Audrey Brooks Business Manager abrooks@coloradocommunitymedia.com
Golden
722 Washington Ave., Unit 210 Golden, CO 80401
Westminster
8753 Yates Dr., Ste. 200 Westminster, CO 80031
about
Shari Martinez Circulation Manager smartinez@coloradocommunitymedia.com
ColoradoCommunityMedia.com | 303-566-4100
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Reaching more than 152,000 Colorado households We have the audience you’re looking for.
76
Boulder 36
Brighton Northglenn Thornton
Arvada
Westminster
Denver International Airport
Commerce City
Golden
43%
70
of readers keep their newspaper for 10+ days
Wheat Ridge 25
Denver
70 225 Aurora
Lakewood
470
Englewood Littleton Centennial
69%
285
of readers believe the paper provides valuable local advertising
Highlands Ranch Roxborough Park
Parker
Lone Tree Castle Pines
Franktown
84%
Castle Rock
Elizabeth 86
of readers look forward to reading the local newspaper
Kiowa
Elbert Larkspur
92%
of readers find their local newspaper to be informative
48%
of readers do not have a home subscription to a daily newspaper
Monument
24
25
Colorado Springs
2012 survey conducted by the National Newspaper Association
market
ColoradoCommunityMedia.com | 303-566-4100
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market demographics Household Income
Growth
median
Masters + | Bachelors | Associates / Some College
Education
Primary Ages
Arvada
$65,942
11.67% | 22.47% | 34.98%
35–44: 13.37% 45–54: 16.37% 55–64: 13.42%
4.19%
Castle Rock
$85,461
11.44% | 33.15% | 33.50%
25–34: 13.96% 35–44: 19.00% 45–54: 14.14%
138.48%
Centennial
$87,007
19.82% | 34.45% | 27.89%
35–44: 13.60% 45–54: 17.83% 55–64: 14.71%
1.82%
Elbert County
$78,958
9.59% | 19.64% | 35.66%
35–44: 14.06% 45–54: 22.01% 55–64: 16.20%
16.17%
Englewood
$42,416
9.21% | 20.59% | 27.24%
25–34: 18.78% 35–44: 13.83% 45–54: 15.61%
4.64%
Golden
$53,896
21.00% | 30.08% | 29.67%
25–34: 13.79% 35–44: 13.63% 45–54: 13.89%
9.95%
Highlands Ranch
$100,593
21.86% | 38.83% | 26.41%
25–34: 11.07% 35–44: 19.30% 45–54: 16.86%
36.35%
Lakewood
$52,960
11.39% | 24.21% | 28.54%
25–34: 14.28% 35–44: 12.77% 45–54: 15.28%
0.80%
Littleton
$54,512
14.75% | 27.31% | 31.31%
35–44: 12.90% 45–54: 16.22% 55–64: 13.02%
3.46%
Lone Tree
$108,190
21.11% | 37.86% | 27.81%
35–44: 15.59% 45–54: 18.48% 55–64: 13.74%
109.69%
Northglenn
$52,093
4.46% | 11.69% | 32.14%
25–34: 16.61% 35–44: 13.20% 45–54: 13.41%
13.35%
Parker
$88,644
13.02% | 35.12% | 34.60%
25–34: 13.68% 35–44: 20.33% 45–54: 14.55%
92.28%
Thornton
$65,578
7.63% | 18.83% | 30.72%
25–34: 16.55% 35–44: 16.09% 45–54: 13.13%
44.17%
Westminster
$61,936
11.80% | 21.28% | 29.94%
25–34: 16.18% 35–44: 14.24% 45–54: 15.35%
5.13%
Wheat Ridge
$47,014
9.39% | 18.05% | 29.95%
35–44: 12.23% 45–54: 16.11% 55–64: 13.64%
-8.35%
Community
Over past 5-10 years
Source: U.S. Census, 2012
market
ColoradoCommunityMedia.com | 303-566-4100
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A suite of full color print options
16 Community Newspapers
Reaching suburbs across Colorado’s Front Range Full color always included
Zoned packages to target your audience
Receive online exposure for just $10 per week - see details on page 11
Special Sections and Events
Inserts, Impact Notes and Direct Mail
Medical & Wellness Directory February 2016
Golden Guide March 2016
Spring Home & Garden
2014-2015 Magazine & Business Directory
April 2016
PLEMENT OF A SPECIAL SUP
AT TH E CE N TER O F A G ROW I N G ARTS CO M M UN I TY
E XP ERT CAR E CLO S E TO H O M E
work play
A LI F E S I ZE H OT W H E ELS CO LLECTI O N O F CO O L CAR S
grow
TH E RO CCO FAM I LY: TH EI R LOV E F O R PAR K E R W I LL F LO O R YO U
live
BROUGHT TO YOU BY THE PARKER AREA CHAMBER OF COMMERCE
ParkerChamber.com
A Special Supplement of
ColoradoCommunityMedia.com
unity Media ado Comm of Color ement A suppl
More than 20 opportunities annually Reach event and topic-specific audiences Topics range from events to education to special interest
Best of the Best June 2016
Local Community Festivals July-September 2015
Local Professionals Guide September 2015
Breast Cancer Awareness October 2015
Hometown Holidays November 2015
School Quarterly Sections Adams 12 Five Star Journal Jeffco Schools Quarterly
Ask your marketing consultant for a complete list of special section and event advertising opportunities.
ColoradoCommunityMedia.com | 303-566-4100
Fully customized format to fit your needs Directly target your promotion to one or all of our communities Print, insert and distribution assistance Free Design service
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print distribution North Zone – Price Group 1
Households
Zip Codes
Delivery
Publication Day
Northglenn-Thornton Sentinel *
2,600
80221, 80229, 80233, 80241, 80260
Mailed
Thursday
Westminster Window *
2,200
80021, 80030, 80031, 80221, 80234, 80260
Mailed
Thursday
Households
Zip Codes
Delivery
Central Zone – Price Group 2
Publication Day
Centennial Citizen
12,500
80112, 80122
Free
Friday
Englewood Herald *
500
80110, 80113
Mailed
Friday
Mailed
Thursday
Free By Mail
Thursday
Littleton Independent *
2,500
80120, 80121, 80123, 80128
South Platte Independent
2,500
80123
South Zone – Price Group 2
Households
Zip Codes
Castle Rock / Pines News-Press
18,400
80104, 80108, 80109
Douglas County News-Press *
1,100 Households
East Zone – Price Group 3 Elbert County News * Parker Chronicle West Zone – Price Group 3
Delivery
Publication Day
Free
Thursday
80104, 80108, 80109, 80116, 80118, 80135
Mailed
Thursday
Zip Codes
Delivery
Publication Day
585
80107, 80117
Mailed
Thursday
21,050
80134, 80138
Free
Friday
Households
Zip Codes
Delivery
Publication Day
Golden Transcript *
3,000
80401, 80403
Mailed
Thursday
Lakewood Sentinel
15,000
80226, 80228
Free
Thursday
Wheat Ridge Transcript *
1,700
80033, 80034
Mailed
Thursday
Northwest Zone – Price Group 4 Arvada Press South Central Zone – Price Group 4 Highlands Ranch Herald Lone Tree Voice
Households 35,400
Zip Codes 80002, 80003, 80004, 80005, 80007
Households 27,800 5,450
Zip Codes
Delivery Free Delivery
Publication Day Thursday Publication Day
80126, 80129, 80130
Free
Thursday
80124
Free
Thursday * Denotes Legal Publications
ColoradoCommunityMedia.com | 303-566-4100
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print distribution area 76
Boulder 36
Advertising Zones
Brighton Northglenn Thornton
Arvada
Westminster
Denver International Airport
Commerce City
Golden 70
Wheat Ridge 25
Denver
70
north northwest west central south central east south See page 8 for Zone details
225 Aurora
Lakewood
470
Englewood Littleton Centennial
285
Highlands Ranch Roxborough Park
Parker
Lone Tree Castle Pines
Franktown
Castle Rock
Elizabeth 86
Kiowa
Elbert Larkspur
25
ColoradoCommunityMedia.com | 303-566-4100
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print advertising zones
See page 7 for Zone Map
Multi-Zone
Price Group
1
north
Price Group
2
central Centennial Citizen, Englewood Herald, Littleton Independent (includes South Platte Edition) south Castle Pines News-Press, Castle Rock News-Press, Douglas County News-Press
Buy 2 to 3 zones
Price Group
3
east Elbert County News, Parker Chronicle west Golden Transcript, Lakewood Sentinel, Wheat Ridge Transcript
Buy 4 to 7 zones
Price Group
4
northwest Arvada Press south central Highlands Ranch Herald, Lone Tree Voice
Online exposure
print rates Price Group
Price Group
Price Group
Price Group
Price Group
1 2 3 4
ALL ZONES
save 11% save 22% $10/wk
All discounts from the single zone rate
save 59% All rates are per zone, per week
Ad Size
90 Day Agreements
Open Rate
6 Weeks
13 Weeks
Annual Agreements
(consecutive)
13 Weeks
(non consecutive)
26 Weeks
52 Weeks
1/8 Page
$
259
165
107
149
136
96
1/4 Page
$
432
275
184
248
226
165
1/2 Page
$
721
459
317
413
377
285
Full Page
$
1,201
764
546
688
628
491
1/8 Page
$
321
204
132
184
168
119
1/4 Page
$
535
341
227
307
280
205
1/2 Page
$
892
568
392
511
466
353
Full Page
$
1,487
946
676
852
777
608
1/8 Page
$
371
236
152
212
194
137
1/4 Page
$
618
393
262
354
323
236
1/2 Page
$
1,030
655
452
590
538
407
Full Page
$
1,716
1,092
780
983
897
702
1/8 Page
$
618
393
254
354
323
228
1/4 Page
$
1,030
655
437
590
538
394
1/2 Page
$
1,716
1,092
754
983
897
679
Full Page
$
2,860
1,820
1,300
1,638
1,495
1,170
1/8 Page
$
2,246
1,428
923
1,286
1,175
830
1/4 Page
$
3,742
2,381
1,588
2,145
1,956
1,431
1/2 Page
$
6,238
3,969
2,740
3,573
3,260
2,467
Full Page
$
10,395
6,614
4,725
5,955
5,433
4,252
let your true colors shine print
Discounts!
Northglenn-Thornton Sentinel, Westminster Window
full color included with every print ad purchase
ColoradoCommunityMedia.com | 303-566-4100
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print print specifications
V V
H Full Page
6 col (10.25”) x 16.5”
H
V H
Half Page V
Quarter Page V
Eighth Page V
3 col (5.04”) x 16.5”
3 col (5.04”) x 8”
3 col (5.04”) x 4”
Half Page H
Quarter Page H
Eighth Page H
6 col (10.25”) x 8”
6 col (10.25”) x 4”
6 col (10.25”) x 2”
1 column: 1.57" | 2 columns: 3.31" | 3 columns: 5.04" | 4 columns: 6.78" | 5 columns: 8.51" | 6 columns: 10.25"
Media & File Submission CCM can accept your ads via the following methods and formats:
Email (max. size 20 MB)
USB Flash Drive
CD, DVD
Design your advertising campaign to be as colorful as you are! All Colorado Community Media print publications include full color at no additional charge to you! Any supplied spot colors are processed in a CMYK workflow. Need design assistance? Our award-winning on site agency is here to help! See page 13 for details.
do not
do
Submit a PDF file created with the PDF/X-1a:2001 preset Use CMYK images for your color graphics Use images that are 300 ppi Create your file to the exact size of your ad Use vector-based art Use 100% black for black text
Send Word, Publisher, Excel, Powerpoint, JPEG, TIFF, Flash, GIF, BMP, Corel Draw or Freehand files as press-ready ad files Use RGB, Index or Spot images for your color graphics Use images pulled off the Internet Use rich-black for black text Use less than 10 point font size for color or reverse type Send your PDF file with bleeds, crop or registration marks
Colorado Community Media (CCM) cannot be held responsible for the quality of reproduction if these specifications are not followed. Ads received after deadline may not publish in the desired issue. CCM will not be held responsible for changes the CCM creative department has to make to get files ready for press.
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P&D, Preprint, Impact Notes and Direct Mail print and deliver rates Product
Size
We print and insert.
All prices per thousand pieces
10,000
25,000
50,000
75,000
100,000
150,000
Halfsheet
5.5 x 8.5
$
65.00
45.00
40.00
35.00
30.00
29.00
Standard
8.5 x 11
$
75.00
65.00
55.00
45.00
42.00
40.00
Oversize
10 x 10
$
100.00
69.00
59.00
57.00
55.00
54.00
Halfsheet and Standard are printed on 60# gloss; Oversize is printed on 50# gloss. All prices include 4 color on both sides. Advertisers can take advantage of lower prices by printing a larger quantity and inserting over multiple dates in partial increments.
preprint rates
direct mail
You print. We insert.
Tab Pages
Open Rate
Single Sheet
$
Samples
45.00 Triple Benefit when Placing 15% Commission
4 pages
$
You read that correctly!
50.50
PRSRT STD US Postage PAID Denver, CO Permit 573
Ads with
Ads placed by agencies
on behalf of their clients
Micro-Local Advertising
Print & Online included with Each Ad
or all of Every ad placed in one is also our 23 community papers placed online and on m. ShopLocalColorado.co all in That’s three placements one price.
Product Postcards
enjoy a 15% commission.
Micro-Local Targeting along the Front Range
three times Our papers offer up to Denver the readership in suburban daily of the communities than that pinpoint the paper and allow you to of your target exact neighborhoods audience.
Plastic Postcards
The New our Big Bang for Your Buck Call to start receiving triple beneďŹ ts today! donews.com
| eaddenbrooke@ourcolora Erin Addenbrooke | 303-566-4074
8 pages
$
Find our media kit at
56.50
Print and Online: We Build
Magazines Brands at the Zip Code
Level
12 to 16 pages
$
65.00
Brochures
20 to 24 pages
$
74.75
Tabloid Sections
28 to 32 pages
$
86.00
Broadsheet Sections
36 to 40 pages
$
99.00
44 to 48 pages
$
113.75
Each addl. 4 pages add:
$
7.50
Multiple sizes available per product. Ask your marketing consultant for a custom direct mail quote.
Quantity Discounts: 50,000 = 2.5% | 100,000 = 5.0% | 150,000 = 7.5%
impact note rates Product 3x3 coated
$
10,000
20,000
50,000
75,000
100,000
150,000
57.50
54.00
50.50
47.00
43.50
40.00
Other custom solutions including die cuts at custom prices.
ordering and delivery
Inserts must be ordered a minimum of 14 days prior to publication date; exact insert dimensions and page count are needed at time of order. Inserts to be designed and/or produced by CCM must be ordered a minimum of 21 calendar days prior to publication. Impact notes must be ordered a minimum of 21 days prior to publication date. All inserts must be delivered no later than 10 calendar days prior to publication date; no inserts should be delivered earlier than 3 weeks prior to publication date; early deliveries require advanced approval and are subject to storage fees. Deliveries can be made Monday through Friday, 7:00 a.m. to 4:00 p.m.; no weekend deliveries accepted. All inserts must be boxed or in pallets and must be labeled with publication name, date and quantity shipped; all shipments require a bill of lading to include publication name, date and quantity shipped. Delivery Address: Colorado Community Media c/o Signature Offset, 224 Commerce St., Broomfield, CO 80020. Directions are available by calling 303-777-1036.
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Expand your reach with digital 17 Community Websites Working for you 24/7/365 Reach highly engaged visitors
only
Innovative and effective advertising options
10
$
/wk with your print ad purchase
ShopLocalColorado.com
Every Print Ad Is Now Digitally Supercharged. When you advertise in any of our newspapers, your ad also appears on our websites in digital form. Currently, over 100,000 visitors come to our websites every month seeing about 250,000 of our pages. Your ad is now seen on those pages on a rotating basis.
With ShopLocalColorado‌ Viewers will see your ad, company description, contact info, map, and social media links. Your ad links back to your website, increasing your company’s organic search results. Your business will be in a directory searchable by company name, industry keywords and more. Your ad keywords are maximized for SEO to be found by all major search engines.
Additional Digital Opportunities Banner ads Custom email campaigns Mobile Phone Visibility Search & Site Retargeting
Your ad can be uploaded to Facebook with just one click of a button. Increase the power of your advertisement by sharing it with your followers.
Google AdWords
Consumers can download your coupon to their smart phones and/or go to them via our website.
Reputation Management and Visibility
Includes a monthly statistics report complete with metrics and analytics to show you how your online ad is performing.
Sponsored News Story and Professional News Story Writing Assistance
Follow Local (social media boosting)
ColoradoCommunityMedia.com ArvadaPress.com | CastlePinesNewsPress.net | CastleRockNewsPress.net | CentennialCitizen.net | DouglasCountyNewsPress.net ElbertCountyNews.net | EnglewoodHerald.net | GoldenTranscript.net | HighlandsRanchHerald.net | LakewoodSentinel.com LittletonIndependent.net | LoneTreeVoice.net | Northglenn-ThorntonSentinel.com | ParkerChronicle.net SouthPlatteIndependent.net | WestminsterWindow.com | WheatRidgeTranscript.com
digital
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Rates
Digital
Discounts!
ShopLocalColorado.com
When you advertise in any of our newspapers, your ad also appears on our websites in digital form (on a rotaing basis) currently reaching over 100,000 monthly visitors.
$10/week
Buy 2 to 3 digital products
save 5%
Banner Ads
Advertise your business or service on any of our 17 community news sites and link directly to your website. Choose from: Home Page Pop-up, Leaderboard, Medium Rectangle, or Square.
Custom Email Campaigns
Quickly reach your target markets with an interactive message! Through efficient use of email marketing, you can retain current clients while also targeting new markets.
0 - 25k 25,001 - 50k 50,001 - 400k 400,001 - 500k 500,001 - 750k 750,001 +
$150/month per website
$1,100 $1,900 $38 cpm $37 cpm $36 cpm $35 cpm
Buy 4 or more digital products
or
Buy any digital product with purchase of print
save 10% All discounts from the single product rate
Mobile Phone Visibility
45% of all searches are made from a mobile device. Make it easy for potential customers to connect with you with a mobile friendly site that matches the look/feel of your existing site.
$90/month
Home Page Pop-up
Search & Site Retargeting
Reach out to untapped markets by using visitor’s search history to predict his or her interests. Effortlessly reach customers that have previously searched for similar product or service keywords.
Sponsored News Story / Press Release
News stories will appear on our community websites and on ColoradoNewsLink.com and is guaranteed to be seen by our newsroom. News stories are keyword maximized and can be professionally written for an additional fee.
550 x 480 px
Rates vary Ask for details
$149/time $99/month 12x contract
Leaderboard 728 x 90 px
Reputation Management & Visibility
Find out which search engines, local review sites and web directories have listings for your business, as well as which ones are missing and/or wrong. See how your business’ search results compare to your competitors and all reviews of your business.
Google AdWords
Be seen by customers searching on Google for the things you offer, and only pay when they click to visit your website or call.
$159/month
Medium Rectangle 300 x 250 px
Rates vary Ask for details
Square
250 x 250 px
digital
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design free design services
Design done right Our award-winning on site agency allows us to create all of your advertising in one step at no additional cost to you. From ad design and speciality print jobs to online marketing and everything in between, we’ve got you covered. No need to spend additional marking dollars with an outside agency, we are your one stop shop for all of your local advertising and marketing needs.
Advertising Award Winner
Schedule a marketing session with one of our designers today and see how we can help your business grow.
Build a Powerful Campaign
5 tips on how to deliver your message effectively and concisely. 1
2
3
4
5
Use a dominate headline or image
Limit fonts and make your text easy-to-read
Remember to leave white space
Use relevant illustrations and images
Don’t forget your logo and a call-to-action
When you look at a well-designed ad, there is usually one dominant feature to catch your eye. It could be the headline or the picture. And while it might be tempting to throw in a little starburst, be careful how you use it. When you emphasize everything, you emphasize nothing.
Your computer may come with hundreds of fonts, but that doesn’t mean you have to use them all. The best ad designs stick with one, maybe two fonts. Equally important is the design of text blocks. Avoid small and condensed type and keep your message concise. If readers can’t easily read it, they won’t.
Don’t feel compelled to fill every inch of space with copy, images, logos, or specials offers. A dense blob of type and pictures can look unattractive and turn readers away. An open and airy design is inviting and friendly.
The purpose of images is to help draw attention to your message. That’s not to say that a plumber has to show faucets or that a dentist has to show teeth. Be creative! That plumber could, for instance, show Niagara Falls and that dentist could focus on smiles.
You have aroused the readers’ interest, now you have to let them know whom to buy it from and how. Don’t confuse call-to-action with an oversized name, address and phone number. Give the reader clear instructions on how they can take advantage of your product or service.
design
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