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CHOOSE WHAT YOU LOVE AND MAKE SURE THAT YOU GENUINELY LOVE IT SO MUCH THAT EVEN IF YOU WERE TO GET NOTHING OUT OF IT, YOU WOULD CHOOSE IT
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LEADING OFF
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FOREWORD
ALL IN, ON HER OWN TERMS INTERVIE W BY COR A VENA
Tisha Alyn has never been interested in staying in one lane. A former Division I golfer who turned professional in 2015, she stepped away from competitive golf just as social media was opening a different path, one built around personality, creativity and connection. A decade later, Alyn has become a familiar voice in golf’s creator economy, built an audience of more than half a million followers and launched her women’s apparel brand, All In Golf. Yet the through line in her career remains the game itself. From her early days benefiting from Youth on Course to encouraging beginners who discover golf through TikTok and Instagram, Alyn sees accessibility, authenticity and representation as essential to the sport’s future. In a conversation with Colorado AvidGolfer, she reflects on leaving professional golf, building a business, finding her voice and why making someone feel welcome in golf can matter far beyond the scorecard today. Editorial Note: Interview sightly edited for
clarity, punctuation and repetition while preserving the speakers’ meaning and voice
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on her own terms
CV: I think you’ve had a very interesting
show off my golf.
evolution in golf, starting out as a competitive player and then a professional golfer and, now, kind of diving into more of the media personality and content creator side of it. Did you kind of realize, was there a moment when you thought, maybe I could become more than just a professional golfer and dive into all these different areas?
Maybe I could get a sponsor if someone in this world will see my game, my swing, my scores, or they just like me, you know, maybe it could turn into something. And then fast forward to 2018, 2019, I was slowly putting the bag down because I was getting more opportunities to post and show up and appear and talk about things. And it was then around that time where I was like, you know what? I don’t know what professional golf means for me.
TA: Yeah, sure. When I was in college, I ac-
tually studied becoming a broadcast journalist and I played, you know, D1 college, full-ride scholarship. I knew that professional golf was definitely going to be my main path. I knew I was gonna, I knew I wanted to try regardless of where I was in my ability. It was like, I’ve been playing golf at a very high level my whole life. So when I turned pro in 2015, I ended up only playing professionally for three years, but simultaneously when I came out on tour, social media started to become a popular thing. So, quickly after I turned pro, I just started documenting my journey on Instagram and I had this gut feeling that this could become something, but my head and my drive was towards becoming a professional golfer. My whole purpose at that time was, I’m going to use social media as a means of trying to, you know, try and
I think I did my time. I had won a couple of mini tour events at that time. And I thought, you know, social media is making me more happy. I’m more of a creative, I’m more of an outgoing person. I get to do all these things and show off all these different facets of me. So it was then that I was like, you know what? I think social media is here to stay. And then it just evolved so drastically. And there’s been highs and lows of what social media brings through COVID, post COVID, now building a brand because of the following that I’ve made. So yeah, it’s really crazy to think that I’ve been doing this for 10 years now. CV: Oh my gosh, I bet. Yeah, it’s been so
amazing to hear about kind of your timeline and all of that and playing profes-
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sional golf and then transitioning into the entrepreneur and CEO side of things. I thought that was one of the most interesting things when I was doing all my research before this. And like you said, being very outgoing and thriving more in the social media aspect. I feel like even just taking a quick look at your content, you can tell that your personality is such a big part of your content and how you tailor your videos towards your audience. So, when did you kind of realize that was going to be your biggest advantage in growing your platform without just the professional golf setting? TA: You know, it’s funny because I think a
lot of it is also cultural. I’m Filipino and even though I was raised to become, you know, what was I was hoping to be a top LPGA player, I was very much raised to be an entertainer my whole life. It was, you know, I would go to family parties like, Tish, go dance. Oh, Tish, make sure everyone’s having a good time. Oh, Tish, do this, do that. And it was like my way of, it was like my love language in a different sense. So being able to bring personality into not just my social media, but whoever I meet into the game of golf in general, I think was something I always knew golf was missing. And I think for a long time before social media came, I didn’t actually know where 8 COLORADO AVIDGOLFER
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my personality could fit in because golf was very molded into, you know, especially playing at a high level, you’re like, okay, I gotta be professional. I gotta be kind of, you know, picture perfect to some degree. I’m speaking to mature, older individuals. I have to impress sponsors and all this stuff. And then I think it really wasn’t until social media, I started expressing myself through dance and being on the course that I was like, oh, it’s accepted. So maybe I could share a little more of myself. Maybe I could share a little bit more of my humor. Maybe I could share funny moments. Maybe I could share bloopers. And it was then I thought it’s really my personality that is what’s selling it more. I think the personality and the character behind any creator, influencer, or talent celebrity that you’re following is really what draws you to them at the end of the day. CV: Yeah, absolutely. And I think like social
media, especially like Instagram, YouTube, all that type of stuff is just such a great outlet to show off your personality and show it to the younger generations, especially that are getting into golf and might not know a lot about the sport and things like that. You talked about your upbringing and your childhood a lot, but I know you were a member of Youth on Course, and I kind of want to dabble into that. So being a member yourself, how has that kind of affecting your play growing up and, you know, having affordable access to golf, what does that mean to you with your development? PHOTO CREDIT: USGA/CHRIS KEANE
TA: So, it’s funny because I mean, I don’t
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my Youth on Course family all the time that I have to be one of the first members to exist.
understand about the situations of young people when they’re trying to get into golf?
I joined Youth on Course when I was in high school and I’m a little older now I’m far away from, from my high school years, but I remember my dad coming to me and telling me, Hey, there’s this program called Youth on Course. It’s going to allow us after school to be able to hit golf balls for $2, a large bucket for $2. And we’re going to be able to go out and play on the golf course during twilight hours for five.
TA: I think one of the things that could be
And I thought, wow, that’s amazing. And, you know, growing up, my family always did their best to make ends meet with me. And I always knew that it was a bit tough to afford golf golf is not known to be the most affordable. And so, to be a part of Youth on Course at a very early age and for it to be a really key factor into me being able to afford to train, to lead up to a full scholarship, and then to be able to pass that down, I think means a lot to me. So anytime I can get back to Youth on Course, I do my best because I really do attribute a lot of my success because of the accessibility that they granted me. CV: There is a lot of talk about growing the
game, which might’ve been a little bit different back when it wasn’t as modernized, but I feel like accessibility is still definitely one of golf’s biggest barriers. I mean, it’s so incredibly expensive to golf at some of these places nowadays. So what do you think the industry sometimes can mis12 COLORADO AVIDGOLFER
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misunderstood, and that we can still grow upon, is maybe the education in golf in terms of like, yes, accessibility, which is now growing, and also resources such as golf clubs and such, which is now becoming more accessible. I think it’s really education even down to the granular level of like, what do you need to get onto the golf course? Who should you go with? What do you do when you get to a golf course? If I wanted to walk into a driving range, what’s the first things that I do? What’s the rules and etiquette without it being so daunting? And here’s the book of rules, you know? It has to be an easier way because I understand from an outside person looking in how daunting it is to get into a sport like golf because other sports, I think you can almost grasp the rules and pick it up because you played it in middle school, high school, college. Golf is a sport that just has so many different nuances that it’s the entry or that barrier that you have to break to get in may feel really hard. But once you’re in it’s like the most value, I think, to become a golfer in whatever level, you know, from a business perspective, life perspective, you learn so much about yourself. So I think that’s something that is often misunderstood about golf and could definitely improve on. CV: Yeah, I love that answer. I feel like a lot
of people don’t really consider that aspect of it and are just like, let’s do this. Let’s go out and golf, pay for the round, you know, and that’s it. But the education aspect is definitely so overlooked. And I can definitely see that even in today’s golf world. But more about your Youth on Course experience. You touched on the expenses and how that was taken care of. But, Youth on Course also talks about creating opportunities that are beyond just simply inexpensive rounds. When you meet some of these children, what do you want them to take away from you having been a Youth on Course member yourself? TA: You know, I hope that they just take
away that golf is is one of the most gifting sports that there is. And, that the sport is very symbolic of life and very similar to a lot of of things that are that go in tandem together with, you know, what you learn about yourself on the course really does relay into who you are in real life, whether you learn patience, or whether you learn integrity. I think integrity is one of the biggest things I’ve learned, business skills because of the people you meet on the golf course. So, I really hope that’s what any member of Youth on Course or the youth who just follow me in general, take away. CV: So, with a young person who might dis-
cover golf through social media platforms like yours before they even watch a PGA Tour event - do you think that’s changed what really “growing the game” actually
means? And how social media has played a role in changing the spread of it. TA: A hundred percent. I mean, I’m a very
glass half full person. And because I’m someone who came from elite golf and, you know, trying to play at the highest level to then transitioning into social media, I very much understand both sides of it. But I really do think that especially post COVID that social media golf is really what has driven the growth. And I think it has really helped bring entry level golfers into the sport. Perhaps it doesn’t always bring light to the to the players on tour as much, but I think it has driven more like a higher population into getting into the game. And that’s that’s step one, getting more eyes on golf, getting more individuals into golf. And I think that social media has done a great job. I mean, look at look at what like Good Good has created. Right. Like, look at what all these platforms have created. And now and it always makes me so happy when I get a message from a young woman and they’re like, I actually got into golf because of you. And it just blew my mind because I’m like, well, I got into golf because of like, my dad, Tiger Woods and Annika. So, when people are coming to me saying like, no, I got into it because of you made it look really cool. I’m like, wow, you know what, like that’s if I can make an impact in just one person’s life to get into the game, then I think I’ve done my job worth it.
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CV: Yeah, absolutely. And, you’ve kind of
been on both sides of things, like the traditional golf aspect and now more of the creator driven golf aspect. And I feel like there’s kind of a large gap between the ages. It’s now a lot of younger generation. But then the traditional golf was a lot of maybe older generations and more of like a retirement hobby, as they call it. But there can sometimes be like a debate and maybe lack of acceptance for the other sides. Do you think that they can more work together? Do you think there’s always going to be that separation? TA: A hundred percent. I mean, there defi-
nitely is a divide. And, I think that also can be compared to like the golfers that were pre-COVID and the golfers that you see post-COVID because it’s a lot more leisurely golfers that you see. And I think that there just needs to be a balance at some point. I think it’s going to equal out. And I think that (social media) will never take away the tradition of the game. Like golf is what it is because of the tradition that we uphold in the game, the level of just, you know, excellence that we have to have in the game, a professionalism like that should always maintain, in my opinion. But I think that golf needed to be challenged by the newer age golfer with challenging what you wear, challenging the type of demographic that you see.
We needed that. So, I think that although there is a bit of polarizing, you know, with views right now, I do think that it’s going to come together and it’s just going to keep on growing. CV: Yeah, absolutely. And I feel like we’ve
kind of reached a point where golf creators aren’t even just really covering professional golf, but they’re becoming part of the golf entertainment product themselves. Now, there’s been a lot of evolution already, but where do you think that goes next, even in the next couple of years? TA: Gosh, if I had to answer, I think I would
have already put my money at stake and shares into that. You know, I don’t know where it goes exactly. I think that especially when it comes to social media, those that really survived the social media wave are the ones that are able to just move with the ebbs and flows of it. I really think it’s a new form of entertainment. It’s our new form of TV. It’s the way we gather our news, our updates. You learn things, tips, anything and everything under the sun. That’s where it is. I just think that we may see maybe another platform pop up. Maybe it’ll be more YouTube than Instagram. I’m not sure, but I just know that it is here to stay. CV: Yeah, absolutely. And I love that take. It’s
just it can be hard sometimes for younger audiences to get into the world of golf.
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I know when my dad was trying to get me into golf, when I was, you know, 10, 11, I was not really all about it. But now that I’ve gotten older and seen it more around and seen a lot more females playing it especially, it’s making me even want to get more into it and whatever free time I might have. But for the younger audiences who are on, you know, YouTube, TikTok, Instagram, all of these social media platforms, what do you think makes them stop scrolling and actually pay attention to the golf video that they’re seeing or the creator that they’re seeing? Do you think it’s more personality driven with, you know, fashion, humor, things like that? Or do you think it’s more competition based? TA: I think it could be a combination of
many things. But I think with a younger generation, and I can speak to this, because I do have a much younger audience that follows me, especially on TikTok, which is actually my largest platform. I think what entices them at first is probably the for me, I did a lot of trick shot videos, I did a lot of fun videos, transition videos. And I think that like catches their eye that like, whoa, there’s this girl that may not appear like a golfer. And here she is transitioning into a golf outfit. Or here she is throwing a ball up in the air and hitting it. Like what the heck is going on? I think that’s the first thing that catches people’s eye. And now that golf has become mainstream. I do also think that quick educational videos has also been really captur16 COLORADO AVIDGOLFER
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ing. And you know, personality, I think it’s a combination of videos that make golf look really cool and fun. And that captures the audience in the first five seconds. I think it’s a golf outfits. I think golf fashion has really brought it in. I know girls that just want to wear golf fits just to wear golf fits. And so I think it’s a number of a lot of things. And it’s very different between a female demographic than a male demographic. But I can I can confidently speak to the females. CV: Where do you think your content spe-
cifically is going to go in the next, let’s say five years? Are you going to try and keep doing what you’re doing? Or maybe switch it up? What are you thinking? TA: I will always do my best to be relatable
to the audience and stick with the trends and what platforms matter most. I think that’s how you honestly keep your career alive when it comes to social media. It’s not easy. This career is not for the weak, I’ve had friends that began it with me back in 2015 and have quit and have gotten different jobs, or nine to fives in the office. I was like, I’m going to figure this out no matter what. But when I look into the future, you know, as I step into this different chapter for myself and being an entrepreneur, CEO for a woman’s golf apparel brand, I do think that a lot of my content will probably shift into what that behind the scenes of that kind of life looks like.
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I’m not sure that there are many people that really displays behind the scenes. And, I think I could an even do a better job of it. I just have so many different pillars that I show off. So I think there’ll be a lot of that. There will be a lot of maturing and growing up. I think I’ll still mix in the fun of dancing and fun golf videos because that’s kind of the foundation. I still intend to share a lot of educational things because I have such a passion for bringing beginners into the game and feel more comfortable into the game. And then I really do hope to continue to host and, cover panels and cover tournaments and bring light to events that maybe the average person may not see or may not know about. I love to show people that side of me as well. CV: So you’re talking about your person-
ality, your clothing business, being that entrepreneur and CEO. So when you take all those things together, how intentional are you now about choosing opportunities that kind of fit where you want your brand to go? TA: Oh, very intentional. very, very inten-
tional. You know, you can’t really predict where social media is going to go in terms of how deals are run. And maybe one year you’re earing a lot. Another year or another month, you’re like, what’s going on? It’s very unpredictable in that way. And I 18 COLORADO AVIDGOLFER
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think I have always been very intentional about who I partner up with to make sure that like, do I believe in this? Can I convince other people that I believe in this? That has to be that has to be number one. And I think people follow me because they know that whatever I endorse is something that means something to me or it’s when they relate. But now, even more so with the brand, you know, the brand takes half of me now, if not more of me. So, whatever I take on a deal, if it doesn’t necessarily benefit the brand, then it has to be something that I wholeheartedly full body believe in. I feel like that’s super important to not only build your following, but also building that trust and bond with your followers. In my opinion. I believe that followers, your friends, your fans, whatever you want to call it, I believe they can feel it. I can believe they can feel the authenticity. They know when you’re being genuine, when something isn’t right, and when you truly believe in what you’re sharing. There’s a real connection between me and my audience, and I think they can feel that. If I disappear, they will come to me and be like, what’s wrong? Or like, I can see that you’re hiding something I can see when you’re I can see that you’re happy. I can see that you love this product. I can see it. And I’m like, yeah, there is no hiding it. There’s over half a million people that follow me. Like, I need to be as like what
there is no purpose in me not being my most authentic self because it’s really just going to hurt me. CV: I think what has contributed to a lot of
I just know that I want to continue doing my best and being the best and in whatever, in whatever facet that is. That’s, that’s really just what I hope.
your growth and just success with your brand and your own platform too. Which is honestly very inspiring to see. I know a lot of female creators are trying to get into the world of golf and it’s a bit intimidating almost because it’s a male dominated sport, obviously.
CV: Yeah, absolutely. I know you have es-
So, it’s been super awesome to see creators such as yourself just challenging the norm and getting into that. But more on kind of you and your future, would you say there’s something that you haven’t done in golf yet that you really want your platform to get the opportunity for you to do?
your true passion is, because whichever avenue that is, whether that’s in golf, out of golf, professional golf, content creation, whatever it is, whatever it is, you have to love it so much.
TA: I don’t know that I have a very clear an-
swer for you as to what more I want to do.
pecially a large female following, but if you could give them any piece of advice for getting either into content creation, the world of golf, or even professional golf, what would you tell them? TA: I would tell them to first figure out what
You like, imagine if you’re doing this, whatever you choose, a year down the line, and you were to make $0 doing it, would you still wake up and choose that
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still? Would you wake up and want to do it because you love it so much? Because content creation wasn’t something that I studied. It wasn’t even a thing. It didn’t even exist when I was in school. Instagram didn’t even exist when I was in school. But, it was something that I loved doing. I did it every day for two to three years without making a dime. And then it became my life because I loved it. Golf is something that I had done since I was three. Maybe I was forced into it at times. Maybe I didn’t love it at times, but I woke up and chose it because I knew that it was a huge part of my life and I could not imagine myself without it. And so I would tell anyone that is trying to get into it to choose what you love and make sure that you genuinely love it so much that even if you were to get nothing out of it, you would choose it. Imagine you won’t get any praise for it. What would you choose? And then do that. Yeah. And do it like so fearless in doing it. And it’ll become something like the universe wants you to succeed, but the universe will test you to see how much you want it. CV: I don’t think I could have said it any
better myself. Yeah. I think passion is really going to be the thing that really helps it be long-term for sure, as you say, and just kind of in that same realm, not only just advice that you would give to younger generations, but with your own experience and looking back at all like the professional side of
things, the brand and entrepreneurship side of things, what do you think has been the most rewarding part of your entire experience? I know it’s hard to pick just one. CV: So, I’d say one of the most rewarding
things because it is, it is what I’m currently facing right now in building the brand is it is so rewarding to see other women wear my brand. It’s weird to see other people wearing my name. Part of me feels a little like imposter syndrome, like, Whoa, who am I? Like you’re wearing me like I’m not Nike. It’s kind of crazy, but it’s such a rewarding feeling when I have women come to me and they’re like, I love it so much. It makes me feel confident or like, I feel like I’m going to play good in this. I feel like I look good in this. I just love when I see other women repping the brand and they’re just doing it very organically. And I think another moment or a really fulfilling moment for me is when I came out in 2019, when (at the time) especially in a world such as golf, it was a very scary place, right? There really wasn’t any other female golfer that I think had done that. And especially in the golf fashion vertical that I had done that. And, I don’t think that I was necessarily the appearance that everyone was maybe expecting. And I think that moment was a really big one for me. And it’s something that I stand 10 toes down on now as a representative in the LGBTQ+ community, because it made me realize that my platform can and does go beyond golf. coloradoavidgolfer.com 21
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And the amount of DMs messages, texts that I had received about, you know, people being like, I’m closeted. I don’t know what to do. I look at you as a pillar of hope. I was considering taking away my life or I see X, Y, and Z because of you made it possible. That was something that was so eyeopening to me that when I received messages now, if they could have no followers, they could be, could be a faceless account. And I will respond and be like, you can do this. You will get through this because I understand that. And I have so much empathy towards that. So, I think those two, those two moments, those two, those two moments of my life really, really stand out. CV: Yeah, absolutely. And kind of like what
we were talking about before, like building that trust with your following and really just feeling as connected as you can, I think is really gonna help grow your influence, not just, you know, platform, but your influence around the world of golf. If you could think for the rest of the year, looking down towards the end of December, what’s a project or an event that you’re most excited for? TA: Oh, gosh. Um, well, it’s, it’s not a secret.
I am participating in the Internet Invitational. It’s just nothing like I’ve ever been a part of or seen before. So I’d say definitely keep your eyes open for that. From a brand perspective, we do have one more collection coming out before the end of the year. And I’m very excited because 22 COLORADO AVIDGOLFER
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we have a more robust collection, a deeper collection, a fun story behind it. And I love my storytelling. And I think when it comes to events, I am everywhere and anywhere. Honestly, just catch me. Yeah. On social media, you’ll know where I’m at. But there’s a lot of fun things I’ll be competing in before the year ends events and tournaments that I’ll be supporting. And so we’re just always moving.