Marvelous Makeover

Lenny’s Golf and Ski Undergoes a Complete Renovation That Includes GC Quads

In 1985, Hubert Green won the PGA Championship at Cherry Hills, Microsoft released Windows 1.0, Back to the Future become the highest-grossing film of the year—and Supreme Ski and Lenny’s Golf opened its doors on South Parker Road in Aurora.

Aside from the absence of wood-headed drivers, if you’d walked into the iconic store just a few months ago, you’d think you were Marty McFly, traveling back nearly 40 years. The place had largely remained unchanged since proprietor Lenny Nosewicz hung the ‘OPEN’ sign decades ago. Walk in today, however, and you’d be gobsmacked by the results of a total makeover of the interior.

“There hadn’t been a lot of changes or really a need to change,” says Nick Nosewicz, Lenny’s son.

“Other than installing Astroturf in the hitting bay, we really hadn’t updated the shop over the years, but knew it was time to invest in the future, especially since we just signed a five-year lease. So we decided to get more organized by making improvements to better utilize the space.”

Nick, winner of the Colorado Golf Association’s Match Play in 2015 and this year, a qualifier in multiple U.S. Mid-Amateur championships and grandson of Colorado Golf Hall of Fame inductee, Ed Nosewicz, clearly knows his way around the game and how the updates to the store would benefit customers.

“We’ve been affecting golf swings day in and day out since the early 1980s,” Nick adds. “Being smarter with our space gives us the opportunity to do a better job of fitting, which is something we take a lot of pride in. Whether you are trying to break one hundred for the first time or win your club championship, our goal is to fit you with clubs that improve the way you play the game. This project makes that easier.”

Facing a Tetris-like conundrum, where gamers are tasked with creating order out of chaos by moving, rotating and strategically placing puzzle pieces into place in a confined space, Lenny and Nick enlisted the skills of long-time customer, avid golfer and retired architect, Ken Goff, to work his magic. His assignment? Add fitting bays with leading-edge launch monitors, preserve the putting area, keep the skis, snowboards and boots retail and rental sections, and increase the size of the custom club