General Store

Sweeten September with SIERRA HONEY FARM

Sometimes we see friends in the store, and they’ll say, “I missed you last time I was here!” There are often things that pull us away from up front. Unloading cartons of shopping bags delivered on the hottest day of summer was not one of our favorites (though the Pop-Tart and Diet Coke reward afterward was particularly sweet.) But meeting our makers, tasting a new olive oil, inhaling a gorgeous, citrusyclove candle for fall ... these are the things that bring real joy to our little workspace in the back.

So when the phone rang for a delivery of honey, we eagerly rolled the cart to the alley to meet Thomas McCall, owner of Sierra Honey Farm, and his heeler, perched in the front seat of the truck. Thomas focuses on raw, small crop honey from ranches along the Central Coast and brought us varieties that include Coastal Sage, SLO Wildflower, and Orange Blossom.

“As a child, I would visit the family farm yearly and was always so fascinated with the whole process of the honey bees’ life.” He worked alongside his grandfather and uncle to learn beekeeping and, after forays that included auto mechanic’s school, contracting, and forestry came back home to the family bee business. He eventually went out on his own, changing his business model from a large, commercial outfit to one that was smaller and that felt real and honest.

We line up jar after jar, varied hues of amber and gold, blends we’ve never seen before, including an Oak Honeydew that is made from sap instead of nectar. It almost makes you feel healthier just looking at it.

The heart of General Store Paso Robles is our makers, people like Thomas who meet us in the alley, personally delivering their goods. Rusty rolling in cases of Paso Almonds, Heather bearing long boxes of aromatic bar soaps. Martha and Kurt of Life Elements bring not just CBD Bath Bombs, but positivity and laughter, and Lauren and Brandon at Yes, well let’s just say entire holiday meals have been planned while unpacking dozens of Paso Punch mixers. We love the airy beauty of being up front facing the park, but there’s a lot of love that gets unloaded from the back of a truck, too.

Here’s to some sweetness in your world this month. 

-The Team at General Store Paso Robles

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