3 minute read

Publisher's Letter

Something Worth Reading Happy Pioneer Days

Paso Robles

“October, the true heart of Autumn...the golden leaves, the fresh, crisp air and the reality of how beautiful it can be to let things go.”

— Unnknown

With the 92nd Annual Parade, Bean Feed, and Festivities all happening this month (page 27), it finally feels like things are falling back in place after a rough but enlightening few years.

We had the honor once again to share this year’s Marshal and Queen on our cover with you and feature both husband and wife Harold (Howie) and Beverley (Bev) Steinbeck (page 30), along with the lovely ladies who make up this year court of Belle and Attendees (page 28).

The resilience and passion of the people who came before us are beyond measure. The ones who helped shape the community we have today from nothing. The ones who took all the risks and had a vision of what they wanted to see Paso Robles grow into are the true pioneers that we all celebrate. The Steinbecks are a part of the incredible group of people who believed in our community and put in the hard work every day.

Over the last month, we have lost a few devoted community members too soon. Sherman Smoot (page 24) and Jim Wiemann (page 22) lived their lives giving back to the community they love; our hearts and prayers go out to their loved ones.

Life is a precious gift; every day we wake up, we are given a choice on how we will face the world and connect with those we hold dear, those we come into contact with, and those we would rather avoid. How we choose to handle every encounter has a deep impact on our souls and well-being. As we come into the colder months ahead, this becomes even more relevant because we tend to need our community more during the winter months, and others need us as well.

That is what makes our community so special and why connecting and giving back is so important. We teach this to our boys who just started school again after two years; they are growing up fast and absorbing everything around them, which is why it is so important as parents that we are present and live as examples that we hope they will be proud of.

We are so honored to be able to bring you the Paso Robles Magazine each month, and thank you for your continued support for our family and our team.

Hayley & Nic

if thou wouldest win immortality of name, either do things worth the writing, or write things worth the reading.

— Thomas Fuller, 1727

publisher, editor-in-chief Hayley Mattson

content editor Camille DeVaul

ad design Jen Rodman

layout design Evan Rodda Neil Schumaker Lauren Miller

business & product development Nic Mattson

copy editor Michael Chaldu

community writer Christianna Marks

ad consultants Dana McGraw Jamie Self

company administrator Cami Martin | office@13starsmedia.com

contributors

Barbie Butz Blake Ashley Frino-Gerl Gina Fitzpatrick James Brescia, Ed.D Karyl Lammers Mira Honeycutt

Patricia Alexander The General Store The Natural Alternative Paso Robles Area Historical Society & Museum

OUR NEXT ISSUE:

VETERAN'S DAY, THANKSGIVING NOVEMBER 2022

PUBLICATION DELIVERY DATE November 3, 2022 ADVERTISING DEADLINE October 10, 2022

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Commentary reflects the views of the writers and does not necessarily reflect those of Paso Robles Magazine. Paso Robles Magazine is delivered free to 26,700 addresses in North San Luis Obispo County. Our costs are paid entirely by advertising revenue. Our Local Business section spotlights select advertisers. All other stories are determined solely by our editors. PROUD TO BE LOCAL!

Paso Robles Magazine is a local business, owned and published by local residents Nicholas & Hayley Mattson

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