The General Store

It’s About the People, Not the Things Celebrating our Favorites with You

We love holiday music, but we don’t think “My Favorite Things” should count. It seems to focus on the goods, the big-gifty part of the holidays. And we own a store that most people associate with gifts, so we should be just fine with that. But we aren’t. (“Well,” you might be thinking, “she’s about the worst salesperson. Someone else should write this column.”)

But it has never been about stuff for us. We don’t think a bigger gift equals more love. We think the best gifts are those chosen with intention. That’s why we start in July dreaming up a holiday vibe where it’s joyful to take your time, think about your people, and find things that are special and just right.

You have given us the great and profound joy of helping you express your thankfulness or love or comfort through the years, and we hope to see you this holiday season. We have such a wonderful crew of local makers whom we adore. And if we could rewrite the lyrics to that non-holiday song, it would be in honor of the people who make our favorite things: • Rito and Grace of Melzi Studios, the most charming family who make us custom coasters and tea light holders • The crew at The Body Bean, who make a spruce-y JOY candle just for us • Susan at Morning Glory, bringing that jammy goodness (gooooo Paso

Pepper Jelly!) • Josephine at Cook’s Vanilla, who somehow pulls off looking gorgeous while literally carrying 15 lbs of cookie vanilla in her arms • Erin at Queen Bee Caramels (the

CHURRO CARAMELS YOU

GUYS), whose kids like us to come say hi in the car when she makes deliveries

We could go on and on, and actually will ... next year is our 10th anniversary, and we plan to sing the praises of our makers and partners the whole dang time. Until then, we’ll close out with some actual crooners: Lauren and Brandon from YES Cocktail Co singing us out on Christmas Eve with Kenny Loggin’s Celebrate Me Home. (No, really. They sent us a video last year after we told them we play this song as our last customer leaves the store on December 24, and their version will always be one of our favorite things.)

Happiest of Holidays -The Team at General Store Paso Robles

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Morro Bay 510 Quintana Road 805-772-1265 Paso Robles 1171 Creston Rd. # 109 805-369-2811 San Luis Obispo 1336 Madonna Road 805-544-5400

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