General Store: Inspired by the Sea of Self-Care

Inspired-by-the-Sea

Self-Care from our Friends at Kelpful

Imagine you’re on the coast of Ireland, standing next to a whiskey barrel. But it’s not Lagavulin single malt scotch whiskey in that barrel. It’s full to the top of piping hot salt water and long ribbons of kelp. You move straight from the frigid waters of the ocean, up little wooden steps, and then plunge yourself into the toasty water. It’s a ritual that’s hundreds of years old.

And now, thanks to the folks at Kelpful, you can create that same experience in your own little tub here on the central coast of California.

Kelpful is a SLO-based, small worker-owned cooperative run by women with a dream of farming seaweed. They wild harvest by hand, dry it in the sun, and - up until recently - use it in delicious seasonings that we’ve been happy to share with customers to sprinkle over popcorn or turn an ordinary rice bowl into a more sushi-esque experience.

We were fascinated when we heard they had branched out into bath and body goods, and are now carrying Kelpful’s unique, local, and fantastic products at General Store Paso! Why Seaweed for Self Care? Because it’s positively magical for your skin, as the algal gels are powerfully hydrating and softening. Seaweed contains mega amounts of collagen and Hyaluronic acid, both of which hydrate, strengthen, and increase elasticity. It’s also powerfully anti-inflammatory, anti-microbial, and detoxifying.

Their Merfolk Bath Salt seaweed bath salts ease sore muscles, reduce stress, and bring vitality to the mind, body, and spirit. Seaweed is a natural source of essential minerals and is anti-inflammatory and detoxifying. Organic Rose, Calendula, Lavender and epsom salt combine to, as Kelpful shares, “calm the body and open the heart to healing.”

We’re also keen on their Kelp Face Mask. It’s detoxifying, balancing, and deeply hydrating. Like a multivitamin for your face. (And who doesn’t want a little extra glow?) And speaking of glow, their Kelp Sugar Scrub, made with CA small-batch olive oil and calendula, leaves your skin soft and invigorated.

Kelpful also donates 1% of their profits to restore California kelp forests. We’re planning an in-store demo this month…follow us on Instagram @ GeneralStorePaso to find out more.

Cheers to a beautiful Spring, a little self-care, and seeing you soon in the store (so you can check out our new floors!)

The team at General Store Paso Robles

Family owned and operated for over 50 years!

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