Advertisements Essay

We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don't realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of EntertainmentWeekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen–year–old movie addict to a sixty–five–year–old soap opera lover. Therefore the ad...show more content...

In addition to the beautiful looking imagery, the ad also uses some clever words to entice the reader. Jeffrey Schrank's "The Language of Advertising Claims" explains wonderfully the most common techniques that advertisers use in their ads. In the advertisement for the High Definition Television by Samsung, three of Jeffrey Schrank's techniques are used: the "Weasel" claim, the "Unfinished" claim, and the "Vague" claim.

The claim that is most apparent is the "Weasel" claim. A weasel word is one that appears to be pretty significant and meaningful but if analyzed further really don't mean much at all (Shrank par. 9). The High Definition Television advertisement claims that it as a flat screen that is "virtually distortion and glare free" (Entertainment Weekly). The ad doesn't say that the TV has no distortion or glare. Instead what is says really has no meaning since virtually can be interpreted in many different ways. The ad does give the impression, though, that the television has no distortion or glare.

Another claim that is used is the "Unfinished" one (Shrank par. 10). An example of that in this television advertisement is when it says that the picture on these TV's is "bolder, brighter and more exciting" (Entertainment Weekly). It doesn't, though, say

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Effects of an Ad Advertising is the marketing of an idea in ways that encourages and persuades audiences to take some sort of action. In most cases, the action would be to buy a product or service while other are simply to raise awareness. Whatever the case may be, money is poured into advertising every day. Marketing agencies try various ways to convince people to buy their products using different persuasion techniques. After first examining an advertisement, one could analyze how each detail in the ad was specifically designed to affect its audience in a way that convinces them that they need what is being advertised. One would also be able to notice the values and important aspects of a culture through its advertisements. For...show more content...

Words like "help," "feel," and "faster," are used in this ad to subtly make readers believe that NyQuil will cure Mom's illness quickly when, in fact, they really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep mother–daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing the main values of a culture. This NyQuil ad illustrates that one major value of American culture is a strong family bond. The heartfelt image of a mother and daughter cheerfully playing dress up together, the bold words, "Don't let a cold take away dress up Mommy," and the direct addressing of "helping Mom," in the descriptions are all contributing to one major ideal. This entire ad is created on the basis that most Americans place strong value on a deep, loving connection between mothers and their daughters. In conclusion, various methods of advertising

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Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people's habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society. In the business market, the main and...show more content...

The problem of such purchasing is that the natural satisfaction of needs is replaced by the artificial. A good example is the marketing of milk products in the Third World. In the 1970s the multinational food company Nestle advertised powdered milk for babies as an alternative to breast feeding in countries such as Kenya. The attractiveness of the product was enhanced by the positive image of development, modernity and technology that businessman projected to mothers. In this case, however, the results were tragic, because the product required sanitary conditions that were not available in those times. Therefore, many infants who were fed in this way faced illness and even death. Far from offering a diversity of choices for the satisfaction of needs, advertisement offers only one message: "purchase a commodity." Since advertising must create new demand, it must also continually produce unsatisfied costumers. Those customers are more likely to look for products to fulfill their happiness, even though they do not reach that point. Mander writes that "the goal of all advertising is discontent,...an internal scarcity of contentment." Advertising plays on our fears, insecurities, and anxieties, always reminding us that our lives could be better only if we buy this or that. The purpose is to make us slaves of commercials, and as slaves, do as they please. This is the reason for its existences,

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