El Imparcial Present: This is Puerto Rico (1965)

EL IMIMRCIAL EL DIARIO

ILUSTRADO

SAN JUAN, PUERTO RICO

PRESENTS

THIS IS PUERTO RICO...

Puerto Rico... a Billion — Dollar U. S.

Trading Market of more than 2,349,544 People who are mostiy avid newspaper readers and

potential eager shoppers. # PUERTO RICO: Its tremendous industrial ond economic growth, populatíon. Jobs and purchasing power offers opportunities of increased saloi for you.

• EL IMPARCIAL covers ai! lower, míddie ond

upper classei ín Puerto Rico. They are people of permonent incomes ond unique purchasing power.

# It't the polícy of EL IMPARCIAL to push your products in this new U. S. potential market.

• People who buy most of whot you have to sell read EL IMPARCIAL daily.

ARECIBO

SAN JUAN

RtO GRANDE FAJARDO

ÁGUADIIU lARES UTUADO

CAGUA^^SAN AIBONITO

SAN GERMAN

y

¿IDRA

/CAYEY¿GUAYAMA

COAMO /

SALINAS

Represented ín the United States. Canadá and Europa by:

INTERNATIONAL NEWSPAPER REPRESENTATIVES, INC. Suite 1801 — Phone Plaza 5-2466 — 501 Madison

Avenue. New

York

22.

New

Members of the American Newspaper Publisbers Association and Audit Burean ef Circuiatíon. Chicag^o, Illinois

York.

'VT

PUERTO RICO SIZE AND POPULATION

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Puerto Rico is a small isiand more than 13 times as densely populated as the' United States. If the U.S. had as many people per square mile as Puerto Rico,, its population would include nearly everybody in the world.

AREA (in square miles)

POPULATION (April 1, 1960) POPULATION PER SQUARE MILE

POPULATION OF CONTINENTAL U.S. (April 1, 1960 ) .

POPULATION OF CONTINENTAL U.S. PER SQUARE MILE

...,

3,435

2,349,544 687

179,323,175

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THISIS PUERTO RICO...

5 REASONS WHY

Puerto Rico Is The Fasiest Growing Market In The Western Hemisphere OPPORTUNÍTIES UNÜMITED

PUERTO RICO: 1—Puerto Eico is En ísland in the Caribbean, centrally located betwoen the United States mainland and South América,

Today, more than ever before, with business bogged down by "recession" talk, businessmen with energy, foresight and visión, are in the lookout for bright modern markets. Puerto Rico presents a real opportunity for you if you are a manufacturar of consumer or durable goods. It should

2—Puerto Rico has 2,410,703 vigorous inhabitants.

3—Puerto Rico has a monetary system the same as that of

be most interesting to you if you are an importer of qua lity merchandise from the Far East for re-sale elsewhere, or a West Coast exportar looking for profitable new mar

the United States.

4—Since the 1930$, when its economy was at its lowest ebb, Puerto Rico has staged an economic and industrial revolution unparalleled in modern times.

(a) From less than a seores (20) of factories in the 1930s, Puerto Rico's industry today has over nine hundred fac tories.

(b) Per capita income since 1940 has more than doubled to a high of $743. Family income, since 1940 has qua-

keting outlets.

It is of particular interest to know that manufacturers

in Puerto Rico obtain a ten-year tax moratorium on their production and sales volume. Many important State-side industries have taken advantage of Uiis money-saving oppor tunity to place themselves in better competitive position.

This far-sighted Commonwealth policy has added over nme-

hundred new business enterprises to the island s industry

drupled to more than $2,400.

in the past ten years.

(e) Valué of housing was $15,000,000 in 1947. In the year

If you manufacture or export consumer goods, indus trial eauipment or food products that could be used by

Period since then it has more than tripled, with a valuation today of over $100,000,000.

id) Tourist traffic has expanded steadily. In the past ten years the number of visitors to the island has increased by 361 peroent.

5—Puerto Ri'-o now imports over fifty percent more than it exports, indicating its vast potential as a market for all types of ítems.

this thriving (Í!aribbean showplace, you should know about EL IMPARCIAL. Puerto Rico's largest circulation daily newspaper fnr introducing them in this potential and new U.S. market When "fear" psychology elsewhere talks "reces sion" Puerto Rico is booming,

MODERN MERCHANDISING Puerto Rican consumers spend 650 millíon dollars a

WHAT DOES THIS MARKET NEED? 1—FOODSTUPFS: Puerto Rico today consumes more than one-seventh of all the rice used in the United States. Here is

a real substantial market por United States famous Pearl

Rice. The Puerto Rican market uses over one-eighth of all

the beans consumed in the United States — a potent market for crop of premium quality beans.

Consumption of canned fruits and vegetables has grnwn

faster in Puerto Rico than in any other Latin-American country.

year for food, a growing percentage purchased in supermarkets. Business done, per square foot, in the better supermarkets is abtuot twice that of State-side outlets.

Hand-in-hand with its economic expansión and growth

Puerto Rico has not only kept pace with modern marketing methods, but in merchandising has, in many ways, surpassed United States standards.

Forty two new supermarkets have opened in Pue^o Rico in the last three years. Twelve «ore are being complUcd in 1964, giving the island a total of fiíty-four

^

merchandising outlets. In addition to regular supermarKcts,

Puerto Rico consume about 53,000.000 pounds of milk pro ducís a year. The "•"sland Commonwealth of Puerto Rico comprises one of the best ouílets for United States fine quality fruit and vegetable juices, consuming over 41,000 000 pounds per year.

there are more than hundred superettes, all smartly stylea, modern, but slightly smallcr.

Quality products and attention getting packaging are ^ essential to successíul product merchandising m_ Puerto Rican supermarkets as they are anywhere». attractive, eyecatching packaging moves the product off the shelf and

ous expansíons in industry

quality keeps the customer comlng back for more.

co's vast housing boom has

have developed an increasing demand for all kinds of

come a great need for all

equipment and all types of

types of lumber, hardware, and other buílding materials.

machinery .

6—CHEMICALS: The indus

Supermarkel merchandising in Puerto began ¡n 1954 when the government faced the probl m of rising and rejected price controls. Instead, is launchcd the present program of fostering supermarket retail outlet construction

3—HOUSEHOLD FURNISH-

try and

2—BUILDING

M A T E-

RIA L S : With Puerto Ri

ING AND SUPPLIES; Puer

Island

agricultura of the

Commonwealth

both

to Rico's vast housing expan

require chemicals and che-

sión program has created a demand for almost eveiy

volume.

ítem of house

7_W00D and PAPER PRO-

furnishing

and supplies.

4—TEXTILES AND APPA-

mical preparatícns in large DUCTS: In addition to lum ber for the buílding pro

to keep priccs down.

The first Puerto Rican supermarket was opened in

1956 by the Pueblo Supermarket Organization. There are sixteen (16) outlets in the chain, the oldest in the Caparra section of heavily-populated San Juan. It occuplen 13,000 square feet of floor space with an additional 9,999 feet available for expansión. The mO'St outstanding feature of the new $300,000 market is the striking black and gold in

gram, other wood and paper

terior design.

in family earnings in Puerto

products are essential.

Ric^, there is a grealei' need

8—PHARMACEUTICALS: In a c"untry much like our

The Grand Union-chain operates twelve (12) supermarkets.

It was originally known as Todos supermarkets founded by the International Basle Economy Corporation, an investand designed to implement development and expaniiion in

REL; With the big Incréase and de.sire for all types of

clothing and apparel. similar in .styling to that worn in the United Stales.

5—M A C H I N E R Y

EQUIPMENT:

AND

The enorm-

own in individual requirements. there is a growing demand for pharmaceuticals

of ever type and description:

ment financing company founded by Nelson Rockefeller, areas needing outside capital. Two more Grand Unión uníts

will open in a few months.

Caribe Stores, a chain of twenty-five stores including

The íoregoing is only a partial listing of the tremen-

elght supermarkets in southern Puerto Rico, is engaged

dous number of ítems whieh Puerto Rico"s fast-grow-

in an extensive expansión program. This chain, in the past, has consisted mostiy of smaiier stores but is now establish-

ing economy is using.

ing several new supermarkets and superettes.

Per capita income of Puerto Rico has doubled since 1940. Now, with the introduction of modern supermarket

units, a wide variety of food and other producís are oífered through this ready-made channel of distribution.

industrious people, whose employment and wages are high.

They want and demand the better things in Ufe and have the money to pay for them. Santurce presenta a Lve mar ket for almost every kind of reíail merchandise from hard ware, to refrigei'ator from window glass to electrical equip-

ment, and building and heavy construction machinery to dinnerware.

PUERTO RICO HUB OF THE CARIBBEAN One of the major steps forward by the progressive Commonwealth of Puerto Rico was the establishment of

a "Free Trade Zone" at Mayagüez, Puerto Rico.

Strategically situated in the Caribbean Puerto Rico is a natural staging area for the redistribution of merchanaise imocrted inco a static zone, such as our "Free Traae

Zone", from all world markets.

The northern part of Santurce is primarily a residen

tial section which is made up of the better — type of prí vate residences, mcluding many apartments building and a number of Puerto Rico's famous ultra-modern hotels,

like C'aribe Hilton, The Americana, Dorado Beach, Dorado Riviera, El Barranquitas, Sheraton, Plaza, Condado Beach, La Rada, Ponce Intercontinental, La Concha, San Juan Inter continental and others.

The southern section is confined mostly to manufactup

ing plants, meat and poultry packing, vegetable and fruit processing, household appliances, wearing apppel, pharmaceuticals, electr^-nics, opticai equipment, faoricated alumi-

WHAT ARE THE ADVANTAGES OF A " FREE TRADE ZOME?" 1—A manufacturer may sto

re goods indefinetely, awaiting the opening of a market without the ne-

cessity of prepaying im port duties.

2—Items or raw material received into a "Free Tra de Zone" can be manu

exhibited

num products, electrical and utility manufacturing and film to

potential

buyers.

3—Goods may be on-carried

productlon.

Santurce is the seat of many of the Commonwealth Goveinment's important agencies. It likewise includes many modern schools and Puerto Rico University's new Medicine

arter manufaetured in the "tiee Tiade Zone" to other countries without

centers make it an ideal background for a vigorous sports-

ever having had to pay

loving people.

Pue~to

Rican

import

duty.

faetured, assembled and

WHAT HAS PUERTO RICO DCKE TO ENCOüRAGE A "FREE TRADE ZONE?"

a-'-The Legislatura authorized the establishment of a "Free Trade Zone" operation.

b—It now has an area cióse proximity at Mayagüez, Puerto Rico which is now in to one of the larger Puerto Rican ports.

c It plans to instan extensive rew-reut warehousing facilities.

and Law Colleges. Its numerous parks and historie recreation

Busy Santurce demonstrates clearly why Puerto Rico's personal consumption expenditures this year will exceed, by more than fives times, that of a few years ago. More than

ene fourth of Puerto Rico's newly acquired purchasing power will be spent in an area of which Santurce is a most Impor tant part.

PONCE: PUERTO RICO S SECOND CITY Ponce, second city of Puerto Rico, was namod for Ponce de León, who, serving under Columbus on bis second trip to the New World, discovered ard conquered the island for

Spain in 1493. Twn years later Ponce de León was made Puerto Rico's firts Spanish governor.

efficiení labor forcé. In this coiinection, it should be

While Ponce is second to San Juan in size and commercial importance, it is considered to be the showplace of the whole Caribbean area for traditional Spanish style architec-

noted that Puerto Rican workers are among the world's

has for this reason attracted a wealth of new business enter-

d—Puerto Rican "Free Trade Zone" has available a large and most dexterous and industrious people.

e—Ip. addition to cxcellent ''ew port facilities, all utilities

ture. The city, primarily a beatiful residential community prises to lócate in its vicinity, beeause it is such a wcnderful place in which lo l've and work. These industries have given

and island transportation requirements are available in

new ímpetus to the city's commercial growth, bringing new

the "Free Trade Zone".

jobs and new prusperity to this oíd and charming community.

The vast manufacturing program which has seen 953 new factories biiilt and operating in Puerto Rico in the last decade, can assemble, finish, process and exhibit for sale, toys, lamps, velncles, costume jeweiry, hat bodies, basketware, furniture, leather goods, plastics". semi-finished

sporting goods, artificial flowers, other papers goods, um-

The Nat'oral Carbide and Carbón Company is just com-

pleting a $42,000,000 petroehemieal plant in Ponce. Other diversified new industries localed in this booming area are: General Electric C-^mpany, St. Regís Paper Company, Ponce

Cemcnt Corporat'on. Commonwealth Gil Refinery Corpo-

brella and parasol frames, wool, ravon and other fabrics

ration ($85,000,000) Weston Electric Instruments, Indian

for rugs, curtalns, drapes and upholstery.

000,000) and others.

SANTURCE THE PEOPLE AND THE MARKET

Head Milis, Maiden Form Brassieres, Empresas Ferré ($30,-

Ponce, today is also an important export outlet for the islard's older industrial products, such as sugar, rum, coffee,

When you come right down to it. it's people who make

bananas and other tropical frults. Here magnificent cathe-

the market, whether they be in California, India, Hong Kong, Japan, or booming Puerto Rico.

drals and outstanding educational institutions compete for attention wi(h contrasting progressive arehitecture in newhousing developments, huge supermarkets. modern hotel accomodations, attractive shops and up-to-date commercial

Metropolitan San Juan, like New York City, is made

up of fíve business and residential areas or "barrios", including Oíd San Juan, Hato Rey. Rí'^ Piedras, Isla Verde and the largest and one of the fastest growirg sections — Santurce...Its ponulation and bank deposits have more than tripled in the last few years".

This modern-day miraele market is made up of bright,

buildings.

Ponce presents a provocative example of how an ideal residential community can be made so attractive to industry

that it brings new prosperity and happiness to its people.

Ponce can truly be callad "The Pearl of the South."

PUERTO RICO'S SUCOESSFUL DEIÍELOPMERT PROORAII It is indeed a pleasure to have the opportunity of

inherent in its people — that is the will to develop. It has

addressing this distinguis-

administered, enabled Puerto Rico to conquer the vast problems by which it was besieged.

hed gathering of represen tativas from the flnancial

community. This group offers an outstanding exampie of the increasingly im-

portant role which women

♦

adversely affected agricultural production. The situation

world of business. I consid-

looked bleak. Some observers considered Puerto Rico's pro-

er it a compliment that I

should be asked to spoak

blems virtually insurmountable; yet the people of Puerto Rico never lost hope.

? you about Puerto Rico.

For t h o s e who have

The fundamental political and economic changes which took place during the 1940's set the stage for a period of growth

been down to Puerto Rico, I need not dwell upon the

never before experienced in the island. A dynamic new approach was taken toward economic and social conditions. The desire to create a better life for all Puerto Ricans was the

physical beauty of our Ismeans of transportation has

made all of us neighbors, S" I am sure that some of you are already acquainted with Puerto Rico. For those who

Government DevelopmenI Bank for Puedo Rico

In 1940 Puerto Rico's economy was characterized by seasonal employment, low wages, land concentration and absentee ownership of the main industry, and a rapidly growing population. The depression of the 1930's caused a sharp decline in sugar prlces, while hurricanes in 1928 and 1932

are playing today in the

iand Commonwealth. The development of faster

RAFAEL PICO, Pr«sident

been preved that this characteristic, properly guided and

driving forcé of this movement. In pursuing this goal, great hope was placed in self-reliance.

Puerto Rico's economic

program took shape

during

World War II, when it was possible only to plan and organize.

Initial efforts were directed at income distribution — with

enactment of a mínimum wage law; land reform; tax reform;

and an increased measure of social welfare and relieí. Se-

have not been to the Island,

veral key instruments were established to administer the

I trust that it will be possible for you to pay us a

proposed economic program — such at the Planning Board,

visit in the near future. Pe^-

Development Bank. Publlc corporati'-ns were also organized to administer electric power, water, and transportatoin services. The promiilgation of this new pr^grarn created an at-

haps I sound likp the

tor of tourism; but as a geographer who has traveled widely.

I cannot help but highlight the natural beauties of Puerto

Rico as among our greatest assets. Our equable year-round summer climate —and beautiful landscape of mountains, tro

pical vegetation, sand and sea— make Puerto Rico a clelightful vacation land. The development of the tourist industry in the Commonwealth, which has generated an increase in annual tourist expenditurcs from $19 million to $80 million over the last ten years, certainly seems to bear this out.

Today I want to give you some idea of the economic

the Irdustrial Development Company, and the Government

mosphere of confidence which had a stimulating effect Lhroughout the Island.

In the mid-1940's, efforts were made to start an indus-

trializatirn program by encouranging the establishment of a cement and glass factory on the Island, but they were unsuc-

cessful. The Government had to break the ice, to prove that indusiriahzation in Puerto Rico was leasible. So the program started with the establishment of five government-owned

íactories, to produce cement, glass, paperb ¡ard, leather and

and political changos that have taken place in Puerto Rico

clay producís. However, government ownership involved a

progress has been based on sound, stable over-all develop

ment and prívate financial resourccs if the cnlire industrial

during the last twenty years or so. The Island's amazing ment, which is evidenced by a marked transformation in those sectors which lend greatest strengtn and diversifica-

tion to the economy — namely, a broad industrial expan

sión, increasing diversification of agriculture, and vigorous growth of commerce and finance. In a period of roughiy twenty years. Puerto Rico has emerged from an underdevéloped agricultural economy, with a system of government

tinged by the stigma of colonialism, to a position of consi derable sophistication in economic and political affairs.

But going back twenty or twenty-five years you would

have found a very different sltuation in Puerto Rico. To

number oí problems. UÍtimately we had to attract manage complex needed by Puerto Rico was to be attaíned.

So, by 1950 we were able u sell the original g jvernmc. t-

owned plañís to prívate industry. And the program was thon oriented lo a syhtem of incentives and aids, wnxch were des

ignad to stimulate private initiative — these included tax exemptíon, training of workers, availabillty of standard factory buildings, loans, research, advice, and an extensivo promotional campaign. This "aids to industry program" had a profound initial effect, and it has contmued to pick up momentum over the years. I know of no place in the free world

where government and private business have been able to

formation seems almost miraculous. In 1940 oui* per capita

work together so effectively as in Puerto Rico.

Today, Puerto Rico is a far different lar.d fiom the "eco

income was only $121. In spite of heavy assistance from the Federal Government which had been channelcd into the

ing advances are noticeable in all sectors. The economy is

Island during the lySO's economic slagnation and mass un-

facturing has become he most important source of income.

those of us who remember conditions at that time the trans

employment prevailed, while population continuad to expand at an aiaimmg rate. Althougn some measure of improvement had taken place during the first four decades of the

American regime, the impjrtant tools needed to estaolish a peiinanent Pasis for development were not applied untii

the 1940 s, when a new poiiucai party, me Pupuiax- üemocratic Party, was elected to office. The program estaolished at

that tmie was based on me Iheory mat iioveriy in Puerto

Rico must be ended by lilting the Island uy iis own eíioris ■—by íls own booisiraps, if you wiil— nence the term "uper-

ation Bootsirap", by which our deveiopment program nas

become wideiy known aiound the woriü. Tnis term emooaies the idea that local initiative is essential for progress. Out

standing local leadership in economic development both in prívate circles as well as in government, wiin aoie and nunest

nomic poorhouse" by which it was known at ene time. Striknow better balarced, with far greater diversification. Manu-

producing $432 million during fiscal year 19t>J, comparcd to

$220 milhon of income from agriculture. Less Iban ten yeais agü Puerto Rico still relied primarily on agriculture as a

source of income. There are now some 900 new manutactur-

ing plants located in the Comm-nweaJth. Production of these plants, in terms of income genoraced, which totals aboui

two-thirds, of all net manufacturing income, increased by 12.8 per cent dunng fiscal year 1963. Bmployment in the new ináustríai firms reacbed cver tíO,ÜÜO as of June 30 1963

Althougn most of the new enterprises are small there are

a nuraoer of large, highly-capitalized plants, usíng skilled labor. These capital intensive investments have strengthened the industrial complex and have given permanence tn the Commonwealth's over-all economic program.

offer in the way of basic requmements for economic develop-

Striking advances are noticeable ín practically every area that can be measured. Gross product, which was only $287 million in 1940, now exceeds $2 billion. Per capita perS'-nal income in fiscal 1963 reached $740. Although still o-nly

ment. It did have one important characteristic and this was

%'! Add.-ess to the Municipal Bond Women's Club of New York. October 29, 1963

administrators serving the people, has been one of the most distinguishing characteristics of the development process.

Outside of its natural beauty, Puerto Rico had little to

ftbout one-third the U. S. avcrage and about one-half that of Mississippi, Puerto Rico enjoys a standard of living surpassed in the Westorn Hemisphere only by the United States and Cañada. The Commonwealth's budget is now over $444

million; the University of Puerto Rico now spends more than the whole government did in 1940. Growth has been

steady and rapid —10.6, per cent in terms of net income

during 1963, following growth of 10.8 per cent in the previous year— among the highest rates in the world.

"With manufacturing now the mainstay of Puerto Rico's economy, the boom has spread to othcr sectors — tourism and commerce have been forging ahead. In agriculture the

As you can see, a sizeable portion of the voters favors federated statehood.

^

,

At present there is a bilí in the U. S. Congress which would create a commission to give further study to Puerto

Rico's political status. As far as the majority party, that is the Popular Democratic Party, is concerned, the objective is not to make drastic changes in Puerto Rico's associatlon

with the United States. Rather, there is a feeling that some constitutional and legal aspects of the relalionship as it now exists should be clarified. It is also believed that the

separation of functions between Commonwealth and Federal jurisdiction should be more precisely defined.

trend is toward animal products —such as milk and eggs—

The followers of the Commonwealth idea believe that Puerto Rico's status is flexible enough to allow for certain

with less dependence on sugar. Investment, largcly for plant and equipment, has been growing each year at about 20 per

desirable changes. In other words, there should be potential for growth and development of the Commonwealth concept.

cent of gross product. In trade. Puerto Rico offers a SI billion market. It is the United State's best customer in Latin

América, and fifth in the world (after Ganada, Great Britain, Germany and Japan).

The new Puerto Rico lives up to its ñame "Rich Port".

It is healthier, with an increase in life expectancy from 46

But the basic features of Puerto Rico's associatlon with the U. S. —common citizenship, common defensa, common cur-

rency, and freedom of movement for people, goods and capital— would continué to cliaracterize Puerto Rico's political status as a Commonwealth.

Now, where does the U. S. financial community fit

years in 1940 to 70 at present. Malaria and malnutrition have

into the development picture in Puerto Rico?

been eliminated. Heart ailments and cáncer are now the

50 per cent of all the investments in Puerto Rico during

Well, some

major causes of death. In the last twenty years the death rate

recent years has been obtained from the continental United

has declined from 18 to below 7 per thousand, which is about

States. This has been one of the most favorable results

the same as the U. S. average. The people are better educ-

cent. School enrollment is now over 85 per cent of school

derivad from Puerto Rico's position wlthin the U. S. monetary and credit area. It facilitates public borrowing as well as an influx of prívate capital. As a matter of fact,

age popiilation. The University of Puerto Rico, which had,

about half of the capital inflow has been in the form of

atod, with literacy increased from 68.5 per cent to 83 per 5.000 enrolled in 1940, now has 22,693, while there are about 10 000 more in prívate universities. The birth rate has drop>

ped from 39 to less than 30 per thousand.

Accompanying Puerto Rico's econnmic transformation of the past two decades, there has ocurred a progressive devclopment in the Island's political status. It was not until the 1940's that Puerto Rico began to evolve from a colony to a position of self government. Throughout Puerto Rico's political evolution, stability was ever present, a must for success in any developing area.

In 1946 the President of the United States made the first

appointments of a Puerto Rican as G-^vernor."Congressional legislntion in 1947 permitted Puerto Ricans, henceforth, to

elect their own governor and f'^T him to appoint fully his

own cabinet. This was follnwed in 1950 by Congressional passage of Public Law 600, which recognized the principie of government by consent of the govcrned. It was an enabling act which permitted the people of Puerto Rico to establish theír own constitution and government, similar in character to the pr^^cednrc followed in creating a new state of the Unión. Following apnroval by Congress and tho President, and acceptance in referendum by the people of Puerto Rico, the Island became a Cnmmonwealth associated with the

United States on July 25, 1952.

Puerto Rico's status now closely resembles a state in its

political structure, with executivc, legislative and judicial branches. Internal affairs are govcrned under its own conslitution. Howcvor, two important exceptions disíinguish

Puerto Rico from the states in its relations with the Federal Government: residents of Puerto Rico do not vote in national elections, and they do not have voting

represcntation in Congress. But on the other hand. Federal

taxes are not collecíed in Puerto Rico except by consent of the people pf Puerto Rico or their representativos, as in the case of the Social Security taxes.

There is no federal income tax collectcd in the Island and the Federal excise taxes colhícted in Puerto Rican products, such as

government borrowing — so important for development of basic public services such as electric power facilities, water and sewer systems, roads, and schools. The fact that income on Puerto Rican public debt issues is exempt not only from Federal, but also from-state and local taxation has added to the attraction of Puerto Rican public debt issues.

I cannot emphasize too strongly the important role of

public borrowing in Puerto Rico's economic development program. This is one of the principal tasks of the Govern ment Develoíiment Bank, which serves as fiscal agent for the Commonwealth Government, its municipalities and the

public corporations of Puerto Rico. In its fiscal agency

operations the Development Bank has conducted long term financlrg of over $782 million. The Bank's other principal activity is to provide long and médium term loans to prívate enterprise for economic development.

In carrying out its responsabilities as fiscal agent, the Development Bank strives to keep the financial community informed of investment opportunities found in Puerto Rican Governmental obligatíons. In order to maintain effective communication with potential investors, the Bank maintains an office right here in the Now York financial area, at 45 Wall Strcet. We are continuosly at your service to provide every possible assistance.

In rev iewing the impressive accomplishments attained in Puerto Rico, one must conclude that the Island offers a fine example of what can be done when people are determined to make every effort to improve these standard

of r.virg. The striking changes that have been brought about i]i Puerto Rico have attractcd attention from the

entire world — with thousands of visitors annually visiting üur shores to discover for themselves just what it takes to create a more abundant future in a developing area.

As in the U. S. mainland, women have assumed an

increasingiy prominent role in the development of our

economic and political Ufe; their participation is contributing to the success of the program in numerous ways. Their dexterity is an inestimable asset in many new industrial

rum and tobáceo, are returned to the Commonwealth Treasury, in keeping with the American philosophy of no taxation without represcntation.

operations throughout the Island. Many women are also prominent in profcssional eircles, and in government —

This relalionship to the United States has received

an outstanding example being Doña Felisa Rincón de Gau-

ti.er, Mayoress of our Capital Cily of San Juan, and "Lady

overwhelming approval at the polis. In the last election, that is in 1960, about 59 per cent of the votes favored the

of the Americas" in 1954.

status. The Statehood Party, advocatmg admisaion of Puerto Rico as the 51st federated state, received 32 per cent of the votes. Independence supporters obtained only 3

description ol" the Commonwealth as a "workshop of democracy" is a filting testimonial to these achievements.

Popular Democratic Party which supports Commonwealth

We Puerto Ricans all feel very proud of the impressive accomplishments so visible in our land today. A recent

per cent. Allhough the majority believes that tlie Common

Yet, in closing this capsule rcview of Puerto Rico's de

i5 su!l c -iis.deiablo conlrüverhy on this malter. Yet, it is

has not been carried to completion. Much remains to be done. Our eflorts must be continued with the same vigor as in the past, so that greater prosperity and an enriched life may be made avaiiable to all.

wealth is the most satisfactory status for Puerto Rico, there

Fignificant to knovv that only 3 Pcr cent of the votéis were opposed to permanent associatlon cf Puerto Rico with the rest of the United States.

velopment program, I want to empha.size that our work

PUERTO RICAN CQNSUMERS SPEND MORE THAN 800 MILLEON DOLLARS A YEAR PURCHASiNG THESE PRODUCIS ■ After Shave Lotíon

■ Aír Conditíoner Equípment ■ Aprícot • Canned Fruít ■ Auto Parts

■ Automobiíes

■ Baby Food - Bottied-Canned ■ Baby Rum ■ Beef Cerned

■ Beer - Canned ■ Beer - Bottied ■ Beet Froxen

■ Blades - Safty Razor ■ Books ■ Candíes

■ Catsup - Bottied

■ Cereal - Ready to Serve ■ Cereal - Others ■ Cheese

■ Chocolate

■ Chocolate - Flavored Powders ■ Cigars ■ Cigarettes ■ Coffee - Instant

■ Coffee > Packaged aConstructíon Moteríals ■ Corn Canned ■ Corn - Frozen

■ Cornmeal - Packaged ■ Crackers - Soda

■ Dentifríce Liquid ■ ■ ■ ■

Dentifríce Mouth Wash Deodorants - Llauid Deodorants - Solld Desert - Powders

■ Detergents - Míld Líquíds

■ Detergents - Míld Powd<?rs ■ Detereents - Heavy Duty ■ Desinfectants ■ Dfsh Washer Electric

n Electric Materíals ■ Food Freezer Electric ■ Fruit Salad ■ Fruit Coctall

■ Casoline & Oifs

■ Creen Beans Frozen

B Juice Pineapple B Juice - Tomate ■ Lipstick fl Luncheon Meats B Malt Beer

B Men Apparels ■ Mílk - Evaporated B Mílk - Fresh B Mílk Powdered B Nail Polish

B Néctar - Aprícot H Néctar - Peach ■ Néctar - Pear

B Office Equipment fl Office Stationary B B B B

Ointments & Chest Rubs Paints Peaches - Canned Fruit Pears - Canned Fruit

fl Peas - Canned

■ Perfumes - Men 3 Perfumes Women

B Powder Facial - Compact B Powder Facial - Others B Radío

B Radio Parts

fl Record Players ■ Refrígerators fl Sait - Packaged B Sauce - Tomate

B B B B B

Sausage - Vienna

Scouring Cleanser School Stationary Sham^oo Soap - Toílet

fl Soup - Canned B Soup - Frozen ■ Starch - Bottied

B Starch - Packaged fl Stomach DIstress Remedies B fl fl B

Stove - Electric Televisión Sets Toasters Tooth Paste

a Washing Machines

B Hardware

B Wrist Watches - Men

B Hair Dressing - Cr<»Ams B Hair Dessing - Solid

S Wrist Watches - Women fl Water Heater Electric

fl Insectiride B Iron Electric

II Wheat Flour

M leweiry - Men ■ Jeweiry - woman

fl Whiskey - Scotch fl Whiskey - Borboun ■ Women apparels

fl luice - Crapefruít

fl Others

■ luice - Orange

SUPER MARKET,Inc. •ftOOSEVELT AVE. CORNER CP SAN PERNANDO # PUERTO NUEVO, P. R.

July 23, 1956

Señor Antonio Aynao Valdivieso, Director El Dripareial

San Joan, Puerto Rico

De&r Slr:

I have wanted to vrlte thls letter for many weeks, hovever, as a "busy supenaarket operator I vas unatle to flnd time.

The parpóse of thls letter Is to thank you and your staff for the vonderfnl cooperatlon you gave me lu maklng Pueblo Supermarket of Rio Piedras

the success it enjoye today. I also wlsh to state that It vas certalnly a pleasure having you come to our cocktail party and meetlng you In person.

I certalnly hope that our fine relatlonship can continué for many years

to come and slncerely know that your newspaper shall play an Inportant part In our e^^anslon program and continued siiccess.

Many tbanks agaln.

Sincerely yours.

HF:eb

IT Y

T ikM TI^ ^T ▲ T iiDumT/^IiLEmAM

Vr

Harold Toppel

more exclusive and PER.SUASIVE penetration among local potential consumera than any other daily newspaper in Puerto Rico.

INTERNATIONAL

BASIC

ECONOMY

CORPORATION CASCC TCt P

óu per mercado ó

O

18ASCCON «-420!

80X754

HATO REY

PUERTO

RICO

Mapoh SO, X959

Mp« Mariano Arroyo "El In5)arcial" San Juan^ Puerto Rico

Dear Mariano:

wholeíheÍltod°cooperatíon°irthrMt,

»o«ei;íme^L°toí°futí5t!

promot5on

Beat personal regards.

TTT

T A/t D/dto'D

ii DIARIO

ILUSTRADO

YA Y

more exclusive and PERSUASIVE penetratíon among loca! potenHal

-L^ consumcrs than any other daily newspaper in Puerto Rico.

Rusroao ftMAMOCZ

' MAOUN PfMAMMI

AUNuei iWAwetz

(SfAlUSHlD

■l* IMUIMA rAMOlA"

<N

I9}<

TfM.

BIOOIST RnAllIRS ON MIN AND lOYS WIARINO APRAtlLS IN THI AKTlUiS. CAIK

ADDIfSS

TIKSFOlO »01

SAN

lUAN

DONATO nMANOtt

f t

AL OUZ NAtVAiZ

May 27, 1959

«•»

SAN JUAN. P R.

Lic. Antonio Ayuso Valdivieso EL IMPARCIÁL' Son Juan, Puerto Rico Dear friend:

The event we are celebrating today honors the Puerto Rícon people. It ínvolves both

the inauguration of a very modern Germán rotary press ocqutred by EL IMPARCIAL, and the commemoration of the 2óth onniversary of this poper, so intimotely fínked wíth the contemporory history of our country.

I íook upon the newspoper EL IMPARCIAL, owned by hordworktng Antonio Ayuso Val divieso, in a dual capocity os a useful instrument of Puerto Rtcan life.

As a cítizen, I find in its columns the genuine palpitations of the doy; the news in its truthful scope and signíficance; the incisive expression and the skilful comment of its colum-

nists; the example of family life in the interesting pages for the feminine worid; the sports section, comprehensive of all the activities which cover the formation of sound bodies, and

the graphic íllustration which is the distinctive seal of such on important organ of pubiic Opinión.

As a businessman, I have, during all these years, avoiled myself of EL IMPARCIAL to

increase every doy the sales volume of my stores, because EL IMPARCIAL penetrates ínten-

sely within the consumer masses possessing the resources to acquire the goods offered by us.

In this aspect, I repeat that I am so convinced of the extraordinary effectiveness of the odvertisements I publish in EL IMPARCIAL that I consider it my best salesman. The investment I make by advertising in EL IMPARCIAL is a good investment.

To Don Antonio Ayuso Valdivieso and to the men who eooperate wlth him doy after doy in the guidance of the people and in the defensa of its genuine interests, my congratulotions in this doy, wlth the expression of all my offection and best wishes for success.

Very truly yours,

^lesSlóro Fernándei /

EL LWr^J^rtCl EL DIARIO/íMILUSTRADO A.T■«

PERSUASIVE penetration amongRico. local consumersexclusive than anyandother daily newspaper in Puerto

potential

CABLE

P. o. BOt

METR0FILM5

9424

SAN JUAN

SANTURCE. P. R.

TRO GÓLDWYN.:AíAYE:R

DE PUERTO RICO METRO BUILDING - 1255 PONCE DE LEON

SANTURCE, PUERTO RiCO

Fcbruary 23» 1961 Sfté Antonio Ayuso VALDivieso El Imparcial

Eoiricio El Imparcial

San Juan, P* R* Dear Sr« Avuso:

WE WANT TO EXTENO OUR THANK8 TO YOU AND YOÜR STAFF ANO PARTICULARLY TO 3r. MARÍANO ARROYO SuAREZ ON 0EHALF Or METRO-GOLDWYN-MaYER ANO THE METRO THEATRE FOR THC TRULY WONDERFUL HANOLINQ OF OUR COOPERATIVE PROMOTION WITH YOUR CLA38IFÍED SECTION ANO "BUTTERFIELD B"

THI3 PRE8ENTATI0N OF UTTE RFIE LO S" AT THE METRO ThEATRE has BROKEN ALL records OURINQ THE LA8T 21 YCAR8* TOPPINO 8UCH MQM 0OX-OFFICE QREAT8 A8

"GONE WITH ThE WINd", "QuO VADIs" AND "Cat ÓN A HoT Tin Roof".

We are deeply inoebteo TO El Imparcial, Radio Station WITA, TO YOU AND TO YOUR StAFF FOR YOUR UNOENIABLY OREAT PART .IN HELPINQ US ACHIEVE THIS RECORO BRCAKINQ BUCCESS*

We are lookino forwaro to workinq WITH El

mparci al

ANO YOUR STAFF FOR MANY YCAR3 TO COME*

SINCERELY YOUR

BLACKWELL

JC8:íu

Y JUt TY lAi "*^9 /^Y A Y

more exclusive and PERSUASIVE penetration among local potential

consumers than any other daily newspaper in Puerto Rico.

SiiMmd '•fe)>l£OI»AS^

SANTUKC:

EXECUTIVE OrFICES

DBFi

t, INC<

0OX 9i2T SAMTUJict ntinrottco

August 31, 1961

Lcdc. Antonio Ayuso Valdlvies»Editor, EL IMPARCIAL San Juan, Puerto Rico Deor Sir:

We ore pleose to inform you thot the results of the odvertising campatgn corried cut by US exclusively in EL IMPARCIAL, which storted lost AAcy ond continued through August íóth, hove gone for beyond our expectations.

The sotisfoctory reaction of the public to our advertisement: has cleorly proven the vost circulation enjoyed by your paper ond the acceptance ¡t has among ali our social cíasses.

The success attained by our odvertising campaign ío EL IMPARCIAL is a motive of satisfaction to us ond we do not hesitóte to recommend your paper os a reliable

ond effective means of publicity to promote safes ond goin new customers.

Cord iolly yours, JNTERNATIONAL DEPT. STORES, INC.

Antonio Lema Jr. Treosurer

1?f

T

TTgte T> /^¥ A ¥ more exclusive and PERSUAS1VE penetraron among local potential it^S/SiLümAM consumers than any other daily newspaper in Puerto Rico.

@!LF PETROLEUM AND ITS PRODUCIS

GULF PETROLEUM, S. A. OBNBRAI. OFFICE APARTADO

KBNRY U

1060 ASHFORD AVENUE

T.ta. s.BSgo AND 3-8899

San Juan, Puerto Rico

cabless gulfpet

tlT4

PANAMA, n. p

San Juan

HAIX

HANAOXn, PUS8TO RICO

September 20, 1961

Mr. Mariano Arroyo Suárez El Imparcial San Juan, Puerto Rico

Dear Mr. Arroyo Suárez:

May I take this opportunity to thank you for tne cooperation your newspaper has extended to my Company through the publication of several news worthy ítems. We have always ponder your paper to be an excellent one in which to advertise but we feel doubly so, when your newspaper showed such wonderful cooper ation.

Very truly yours.

H. M. Hall

Manager HMH tmr

IT T

Y

T> rAf TI

Ei^^»/0fiiísírAw

Y ▲ Y

more exclusive and PERSUASIVE penstraHon among local potcnfial

consumers than any éther daily newspaper in Pusrfo Rico.

IvL'blicid&d AVENIDA ROOSEVELT 1246

PUERTO NUEVO, P. R.

December 29, 1961

Mr. Mariano Arroyo Suárez Business Manager EL IMPARCIAL

San Juan, Puerto Rico Deor Mariano:

On behaif of Mr. Fred Nasrallah, president of Gulf Builders, Inc., ond in my own ñame, \ wish to express to you our satisfaction for the success attaíned in the inauguration of the "lomingo Gardens in upper Boyamón.

The two-page ad of the 100 exclusive residences of Flamingo Gardens, published in El Imparcial of December lóth, wos most effectíve in announcing to the public thot for the first time in Puerto Rico residences are offered wlth eight electric "servants", exclusive recreation park with its own swimmíng pool and other recreationol fácilíties, plus the most voried choice of modeis at monthly installments os reasonable as $85.00 to $108.00; guaronteed against floods, ond whose constructors assure a rapid mointenance service and

immediate delivery.

This success was such that the first day ALL THE PROJECT was practically SOLD, and Mr. Nasrallah has ¡ust acquired an option for additionol lands in the progressive Boyamón orea.

In these new lands he will be oble to satisfy the demands of those who could not buy ot Flamingo Gardens, as the houses to be constructed there shall be of the same architectural design and with all the exclusive advantages which for the first time in Puerto Rico hove

been offered by Flamingo Gardens.

For this new venture we shall aiso count on El Imparcial.

CordialIy yours, PUBLICIDAD GARCIA

GarcTa

■ ADVERTISING

17^ ¥

¥

¥3.afcft"¥¥ #^ ¥ A ¥

■ MERCHANDISING

■ PUBLIC RELATIONS

more exclusive and PERSUASIVE penetration among local potentíal consumera than any other daily newspaper in Puerto Rico.

AUDIT REPORT-NEWSPAPER

AUDIT BUREAU OF. CIRCULATIONS

El Imparcial

CHICAGO

San Juan

AVERAGE PAIO

Puerto Rico

(See Below)

Year Estab. 1933

Published Morning (See Pars. 3 s-ud 15-a) Reportforl2 months ending September 30^ 1-963 General Newspaper.

AVÉRAGE PAID CIRCULATION

1. Average paíd circulatíon by zones and dístríbution methods

Morning

1960 Census:

(Populatíon

432,377 ; OHÜ's*

Tuesday

Saturday

(Mon. and Morning Morning Wed.tó FriJ(See Par.3) (See Par.3)

CITY ZONE

(See Par.3}

96,474

348

Carrier Delivery office collect system

16,084

Dealers and Carríers not fílíng lísts with publísheF

1,290

Street Vendors Publisher's Counter Sales

Mail Subscriptions Total Clty Zone

^

348 23,887 2,765

349 20,003

1,583

4o

4o

17,762

27,040

40 21,975

■+,253

6,57'+

5,1-78

4,256 22,018

6,577 33,617

5,181 27,156

26,074

1+3,506

35,511+

9

9

9

26,083

1+3,517

35,523

48,101

77,131+

62,679

RETAIL TRADING ZONE 1960 Census:

/Populatíon

156,428 : OHU's*

31,252 í

Dealers and Carríers not filing lísts wíth publisher Total Rotaíl Trartlnjr 7nnR Total City & Retail Trading Zonas 1960 Census:

(Populatíon

588,805 ; OHU's*

127,726)

ALL OTHER Dealers and Carríers

Malí Suhsr.riptinns TntflI Al! nther

TOTAL PAID excluding Bulk (For bulk sales, see Paragraph 4)

*OHU's - Occupied Housíng ünits.

AVERAGE PAID

4th Ist 2nd 3rd

Quarter " " "

1962 1963 1963 1963

Morning

Tuesday

Saturday

(Mon. and Wed. to Fri.) (See Par. 3) 51^413 49,172 47,161 44,767

Morning

Morning

(See Par.3) (See Par.3) 77,534 67,212 75,239 63,5'+!

77,979 61,61+0 77,680 58,21+3

(See Paragraph 15-b) (El Imparcial, San Juan, Puerto Rico, Page #2)

San Juan, Puerto Rico Population 468,756 Trading Radius: 2,410,703

Publíshed

EL IMPARCIAL

Every Morning

Monday through Saturday

EL

DIARIO

ILUSTRADO

(Member, Audit Bureau o£ Circulations) (Member, American Newspaper Publishers Association)

RATE CARD No. 17 (Effective November Ist, 1962) GENERAL ADVERTISING RATES (ANY NUMBER OF INSERTIONS) Monday Wednesday Thursday

1—GENERAL DISPLAY ADVERTISING

Friday

Tuesday

Advertiser to fumish all platos 7 days before date o£

Saturday

publication. Acceptance subjcct to complete deiivery

_

per col. incb per ool. inch

44.20

R. O. P.

CLOSING TIME FOR R. O. P. COLOR ADS:

and

$4.40

of ad material, platos or mats.

IMPORTANT: Fractions of one fourth of an inch

will be charged as one fourth of an inch.

2—CLASSIFIED ADVERTISING (5 Words per line)

SPECIAL PAGES:

Second and Third Page Fourth, Fifth, Heme Page.

7.25 6.25 5.00

Sixth and Seventh Page

Eight and Nine Page

4.50 4.25

Ten and Eleven

Sport Page

6.25 5.75

Facing Editorial Page

7.50 6.50 5.25 4.75 4.50 6.50 6.00

Special ads R. P. O. requiring replating to confonn with Postal Laws and regulations

,

35 cents per line - mínimum '30 cents per line - mínimum 25 cents per line - mínimum 20 cents per line - mínimum 18 cents per line - mínimum (Cash or check with order.)

accepted accepted accepted accepted accepted

3 5 7 15 30

days days days days days

CLOSING TIME FOR DISPLAY ADS:

4:00 P. M. two (2) days before date of publication complete material delivered to Advertising Depart-

7.25

7.50

ment. Confirmed reserved space will be charged as used i£ material is not received before closlng time.

6.00

ed to be paid cash with order.

NOTE: All amusements and Political Ads are requestCOMICS PAGE

Back Cover (Full Page) Center Spread

4525.00 4750.00

$550.00 $800.00

50 Back Cover Pages or more within 6 mo. R. O. P. Plus 25% net

PIIOTOGRAPHS

$10.00 each NEGATIVE

Mileage charged for out of the city trips $0.10 per 60.00

75.00

100.00

125.00

PKOTOENGRAVING .25 sq. ín. Min. $3.00.

25% Agency commission on all full page Engravings ordered to our Photoengraving Shop for full page ads

125.00

150.00

page..

Black & Two Colors (Full Page

Black & Three Colors (Full Page Only)

.05 square inch - Mínimum 40 15 square inch - Mínimum $1.50 .20 square inrh - Mínimum $1.50

kilometer. COPIES 8" x 10" $1.25 each.

Black & One Color (40 inchcs

Only)

Mats Casts unmounted Casts mounted

NEGATIVES PROPERTY OF THE PAPER

COLOR PREMIUM

mínimum)

SERVICE RATES

a. CANCELLATIONS: Cancellation orders

must be

received by publisher's advertising dcpartment at

least 48 hours before prcss time, except that can cellation of advertising in Saturday review and

not requiring addítional coraposition.

Special position, when available, on dcsignated -25% extra.

Friday Food-Basket Section must be notiñed lo publisher at least 5 days in advance.

b. Cancellation orders by telephone not recognized unless confirmed the same day by registered mail.

COMMISSIONS

a. Agency commissions, 15% on net paid by advertisers. No cash discounts.

c. In case of lost youchers, payment will be made on presentation of affidavit of publication.

b. Payment Upon Presentation of Bill.

MECHANICAL REQUIREMENTS

Width of Column 111/^ picas or ly¿ inches.

Depth of Column 14 inches.

Five columns to the page.

Type size of page 14 x 9% inches.

Screen 60 or 65.

Can Use Mounted and Uiunounted Electros.

Can Use Mats.

Mínimum space requirements: 1 columns wide 1 inch high.

2 columns wide 2 inches high.

3 columns wide 3 inches high.

4 columns wide 4 inches high.

5 columns wide 5 inches liigh.

40 to 128 pages daily.

CIRCULATION

COMPLETE ISLAND COVERAGE

Circulation figures on request. Girculation audíted and certified by Audit Bureau of Circulations, Chicago, 111.

MI5CELLANE0US

a. Pnce for copy, daily 10 cents. b. The management of EL IMPARCIAL assumes no

advertiser may cancel this contract without adjustment

financia! responsibility for typographícal errors in

at the time a new rate becomes effcctive. A contract

traéis are accepted subject to this reservation. The will be valid only for the exact volume of inches or

advertisements.

c. Publisher reserves the right to rejea any advertising copy or cancel any advertising at any time for reasons satisfactory to the management, without penalty to either party.

d. Til! forbid orders subject to change without notice. e. Advertising set to resemble reading matter will be marked "Advertisement."

exact number of insertions for which it calis,

i. CIRCULATION — Our general circulation which is the largest of any daily newspaper in Puerto Rico goes directly to the home front. Latest ABC state-

ments of circulation fumished to advertisers upon request. We guarantee complete Island coverage.

j CONTRACTS — Only written contracts accepted.

Contracts void if schedule is not running 30 days

f. Not responsible for cuts and mats owned by advertisers not called for within fifteen days. g. Specifications for space ordered which do not conform with published rate card for space used, will

after date of contract. Publíshers reserve the right to reject any contract. k. OMISSIONS — Advertisers are entitled to another insertion in a new date in cases of omissions of

be billed in accordance with thí« rate card.

their ads due to the lack of space.

h. Advertising with black background not accepted.

Re^rdless of where the advertising order Is placed

or paid for, these rates apply to all general advertising products or services, national or insular, having gen

eral distribution- . . . EL IMPARCIAL reserves the

1. MATS AND CUTS — No allowance made to ad

vertisers for imperfect mats or cuts fumished by any other paper. m.CHANCES — No fundamental changes in any ad

nght to change the advertising contract rate at any time upen thirty (30) days notice. Advertising con

accepted unless requested 48 hours before press time. All material must be submitted 48 hours

prior to the publication of the ad.

Represented in the United States, Ganada, Cuba and Europe by: INTERNATIONAL NEWSPAPERS REPRESENTATIVES. INC. Suíte 1801

501 Madison Avenue, New York 22, N, V. Phone PLaza 5-2466

SAN JUAN, PUERTO RICO OFFICES P. O. BOX 2792 PHONE 723-2340

THIS RATE CARD VOIDS ALL OTHERS

ISSUED PRIOR TO NOVEMBER 1, 1962

EL IAVPARG1AL SAN JUAN, PUERTO RICO

THE LARGEST CIRCULATION OF ANY DAILY NEWSPAPER IN PUERTO RICO

EL liWmRCIAL EL diario/ÍSb ILUSTRADO

reaches a paid circularon

OI Q

of copies on Tuesdoys with OUyOxv o single doily edifion.

EL MUNDO —combining lis lwo (íirsi and second) edítions, reaches 84,879 copies.

su U»! ■ -

. ..

rR-sSíATlMEía —

ON TUESDAYS we have the

lorgest circulation in Puerto Rico, exceeding EL MUNDO'S circulotion by more thon 1,440 copies.

M

^ ^

o» ruCülATIOWB."»

Tue»i«y Mon^ Mon^

1

rmCUlATlOH

Su

rirSSTATEÍlEKí . rUBUSHEIPS*^*"''®'*^ .. c u..tki E.n4

Jl.!«»

F.r6llU^lrr:^-^—

With o SINGLE doily edítion EL IMPARCIAL reaches

more peopíe in Puerto Rico

^ItATlOg

thon EL MUNDO with

its two daily edítions.

First In resulta and Firsi In penetrallon in Ihe consumer masses In Puerto Rico.