Boston Sunday Herald (1952)

NEW ENGLAND

ARRANGED

BY

NDRU

PERCY 5CKWAR2

X am

/

4

a

Salute to Puerto Rico With this special rotogravure section.

The Boston Herald salutes an up-and-coming

part of the United States that is too little known for itSj many attractions and accom plishments. Puerto Rico, through the energy and vision of its leaders and its population

of 2,200,000 American citizens, has made striking advances in the industrial field in less than 20 years.

An island that might have been content to

bask lazily in natural beauty has kept the scenic

attractions

but

has

followed

an

economic plan, called "Operation Bootstrap," which has dotted 150 new industries from coast to coast. Thus poverty and unemploy ment have been fought, good government free from scandals has been promoted and even

the poor walk proudly and with smiles.

Puerto Rico is not trying to steal indus tries from the mainland despite various un

usual advantages offered to those who wish to move where taxes are less onerous and

labor supply is plentiful. Many of the new comers are branches of continental factories

producing commodities for the island popu lation and thereby raising standards of living.

Technical know-how increases yearly. Irriga

tion and water power projects are models for the Caribbean area.

The island's ancient staple, agriculture, flourishes more than ever before through progressive use of new methods of cultiva tion. Tourists in increasing numbers enjoy the mountains, coastline, valleys and &ea-

Within a year, sports fishtne developed mightily. Native..s^-«*»^^<ct"re ranks as the most o*t«'«uTand most varied in the CaribISLAND GIRLS like this University of Puerto

Rico co-ed, are handsome, vivacious and ligent.

--Tfean. Industrial and other construction is

progressing in a way that astonishes visitors.

Puerto Rico believes that it has every thing. These pages

indicate the infinite

ARMY RECRUIT—Pue the finest soldiers in deeds of the island's "Fi Yl.orea'nave ^own.

variety of the island and the industry and character of its people. The Herald is proud to salute this dominion.

EL MORRO FORTRESS has been the guardian of San Juan for more than 400 years.

This rotogravure section wag made possoble through the co-operation of the Hamilton Wrieht Oreaniza

tion. Inc., of New York City, public relations agents for the Puerto Riean government and for several foreign countries. Leonard Bourne and Eugene Wright of this organization and Lawrence Dame of The Herald ^o visited the island to gather material, prepared the edition. Cover painted by Gordon Hansen, staff artist.'

BOSTON SUNDAY HERA

DEMOCRACY IN PUERTO RICO. U.S.A.

TYPICAL PLAZA in a Puerto Rican town.

INDUSTRIAL PROJECT-In its "Opera

The island abounds in beauty spots as' well

tion Bootstrap." the island has pulled itself

as economic development.

into a leading position in the field of industry.

PUERTO RICO'S FIRST ELECTED GpVERNOR LUIS MUNOZ MARIN

The Governor says: Big strides have been made during the last 10 years in our fight to overcome poverty, disease and hunger. The 10 years ahead should wit ness still greater progress, as we succeed in improving worker education and skills, as we profit by the experiences of the first decade. Our goal is to have the insular net income rise three-fold during this period, simultaneously with increas'iTig the prodvictwity and output of the workers. These things

are no accident. They are the result of a well-planned program of action, the

result of intensive studies and valuable experiences, being put forward in an orderly form by a courageous and friendly people who constitute a real asset to democracy.

By doing this, we feel that we are helping democracy to deal with

the fate of the world. Helping people to help themselves, in producing more food and better homes, in fighting poverty and disease, is a Job of'world wide significance. In trying to achieve this end, we have created a new climate for private enterprise, in which business and government work

hand to hand. Businessmen willing to join us in this exciting enterprise of a new creative dimension are certainly welcome!

LAW AND ORDER are symbolized by the island's handsome capitol (below).

JANUARY 2 0. 1 9 5 2

ir.riTUTii:! «

Shidenfs of San Juan's

Metropolitan Vocational School

^^SUGAR! Puerto Rico's progress in the past 50 years is in large part the story of its vastly increased sugar production since then.

In 1900 when sugar production was 103,000 tons only 34,000 pupils were en rolled in the island's schools, 77 percent of the Puerto Rican people did A Puerto Rican Hospital

not know how to read or writel

^

r

Last year, when 1,200,000 tons were produced, 500,000 pupils were enro/Jed in the island's schools and 70 percent of its 2,400,000 population had learned to read and write!

in I90\ there were only seven water supply systems \n the \s\eT\d. Today, aVi of the island's 77 municipalities are furnished with modern and safe water supply systems ... and there are in addition 92 rural water supply systems!

Caonlllas Dam and Reservoir

Hydro Electric Power Site

Advances in housing, health, electric power production and other aspects of Puerto Rico's economic and social progress—all are directly related to

the sugar industry on which over 800,000 persons—one-third of the island's total population are directly dependent for their livelihood.

Further, sugar constituted over 60 percent of Puerto Rico's $255,000,000 in sales to the mainland U. S. during the fiscal year 1950-51 — when the island bought goods from 40 of the States with a record value of more than $400,000,000!

New Four Lane Highway Between San Juan and Caguas

Thus, all assistance to the sugar industry in Puerto Rico is bound to be a di

rect and positive help to mainland producers as well as to the people of the island.

PUERTO RICO SUGAR PRODUCERS ASSOCIATION One of Puerto Rico's Many Housing Developments tor Low Income Families

EES'

BOSTON

SUNDAY

HERALD

•mim'

^T^;c: .KCi:

i-'isri-; -

OTRO PROYECTO DE U

CONPAIIIA»rOillTOIIiflU5IRIAl «»£ PUERTO RICO

m

^■*--

h III m«" 1

-

CART BEFORE HORSE—The progressive island government is building this and 19 similar factories for use by manufacturers who may wish to take advantage of Puerto Rican facilities, which include a plentiful labor supply. Insert right: Economic expert— Teodoro Moscoso, president of the Economic Development Administration of the PuertoRicsn government, who. knows the fine points of mainland production as well as- he does that of the island.

PUERTO RICAN INDUSTRY ZOOMS AHEAD Plans are being completed here for the celebration of the 150th new factory

A new tax law now under discussion

increasing its gross annual product from

would eliminate exemption but seeks ta

a current $780,000,000 to two billion dollars by 1960.

program went into high gear following

encourage the island's economic prog ress through universally low tax rates for industry and higher tax rates for

World War II.

non-productive elements of the Insular

According to Teodoro Moscoso, President of the Economic Develop

economy. However, there are those who insist that the tax exemption clause be included in any new legislation.

to be established in the island since the

government's

economic

development

ment Administration, details of the ceremonies will be announced when

negotiations now in progress have de termined which of the new firms that have committed themselves to an In sular enterprise is ready to start opera

tions by the day fixed for the celebra tion, February 16th. The Administraiimi, popularly known as Fomento, is charged with the task of bringing new industries to the island and assisting

them in getting established.

At any time, Mr. Moscoso pointed out, negotiations arc in progress

anywhere from five to a dozen princi

pals or representatives of firms con

sidering an insular operation, for the mainland or Latin American markets.

Although tax exemption is undeniably

an inducement to many, these requiring the more permanent types of installa tions, such as textile mills, appear even more interested in the long-term pos

sibilities of lower operating and maint enance costs. The tax exemption law expires in 1960, but offers partUI ex emption until 1962.

JANUARY 20,

I 952

According to Mn Moscoso, 233 new

firms are now benefiting present law.

from the

Two Billion Economy Keeded Puerto Rico's population, now at 2,250,000, is increasing at the rate

almost 70,009 per year. This is one of the highest rates of increase in the world. A migration program now being carried out in cooperation with the U. S. Employment Service seeks to alleviate the over population problem by placing some 20,000 job-seekers an nually with mainland firms.

But Fomento, to be realistic, must face the possibility of a nearly 3,000,000 popu

lation by 1960 and a minimum of 200,000 new wage earners if the ratio of the island's economy and social prog

ress to population growth is to be measurably improved.

The Government, towards meeting

»hU problem, has set itself the task of

It is prepared to spend $8,500,000 per year for the next ten years to erect new

factory buildings for companies wish ing to occupy them. Revenue from in vestments accruing over that period to Fomento will contribute, it is said, $15,000,000 over that period to make a total $100,000,000 Insular investment.

Thirty-six factories, which range from 10,000 to 150,000 square feet of floor space each are on the construc

tion program and fifteen, Mr. Moscoso said, are nearing completion and have

already been committed to manufac turers.

The Fomento director pointed out

that while no textile plants existed in Puerto Rico three years ago it now has fourteen, of which two owned by Tcxtron, Inc., and two owned by Puerto

Rico Rayon Mills, are the largest.

Jointly, they employ around 800 work ers. Other new firms are Caribe China

A number of other companies have production cqntracts with the Federal defense bureau, and Insular agencies

have been established in San Juan and in Washington to facilitate the secur ing of defense work by local firms.

Riches in Wages In discussing the improvements to the island's economy since Fomento was formed in 1942, Mr. Moscoso said

that $60,000,000 in production would soon be achieved by the new factories established since then.

He added that

most of them are branch operations of mainland

industries

and

that

some

would now be located in foreign coun tries had not Fomento provided the in centives to bring them to Puerto Rico.

New factories have given 12,000 jobs

paying $10,000,000 in wages, or ^n aver age $781 per wage earner. Aji addi tional 12,000 jobs have been provided through businesses serving these plants.

Mr. Moscoso stated that Fomento's

Corporation, employing 500, Rugcroft-

objective is not to compete with pri

ers of Puerto Rico, Inc., employing 300, Rico Television, a radio manufacturing concern, that is turning out sets at the rate of 1,000 per day and American

vate

Syntex, a pharmaceuticals firm, that is producing hormones in large quant ities for the world U. S. aimed forces.

market

and

the

business

but

to

stimulate

the

founding of more private business.

Four plants established with public

funds were sold last year, he said, to private interests in the island for $10,500,000. These are a cement factory, a glass concern, a pulp and paper mill and a clay products plant.

r

Research Grows Steadily One of the newest innovations in

solving Puerto Rico's economic prob lems has been emphasis on scientific research. Today the island's young scientists are engaged in long range

programming designed to improve the

A

island's position in agriculture and to develop through research new by

products from its raw materials with the ultimate aim of interesting factories in their commercial output.

The Economic Development Ad

ministration and the Agricultural Ex

periment Station of the University of Puerto Rico are the Insular agencies to which these tasks are assigned.

Operating on a combined budget of INTERIOR CHIEF—Roberto Commissioner of the Interior.

ISLAND BANKER-Roberto de Jesus, Vice President and Technician of the Goverment Development

over $1,000,000 these groups have made

Sanchez-Villela,

many important discoveries which, when applied, promise excellent results.

Bank.

The Agricultural Experiment Sta tion is primarily devoted to seeking more efficient use of the land and de

veloping new crops .and breeds of live

stock suitabl_e to the island's climate.

It also experiments with agricultural products to determine their suitability

V ,

for industrial purposes and trains agri cultural workers in modern machinery and techniques.

YOUTHFUL

LEADERS—T h e s e

Puerto Rican officials typify the for ward-thinking men in the SO's or 40'b who steer the island in its progressive course. They are as alert to the needs of research as to the more intimate affairs

of the government.

PLANNING CHAIRMAN-Head of the Puerto

FINANCIAL

Rico Planning and Urbanization Board is Dr. Rafael

WIZARD—Sol

Luis

Descartes,

Treasurer of the Island.

Pico.

DEVELOPMENT

FOMENTO

Since the program to industrialize Puerto Rico was started in 1942,

en 1942, Arthur D. Little, Inc. ha servidp como.,consultante tecni.co

Desde que comenzd el programa para industrializar a Puerto^ Rico

Arthur D. Little,. Inc., has served as technical consultant to the

general a la agencia responsable. a3aidandola a escoger proyectos

agencies responsible, helping to pick out projects which were

que eran tecnicamente y econdmicamente factibles y recomendandola medios de cambiar^estos proyectos en negocios productivos.

technically and economically feasible and recommending ways to

Estos estudios, extendiehdose desde la fabricdcion de acero hasta trabajos de aguja, fueron posibles porque el personal de Arthur D.

turn these projects into going businesses. These studies—ranging from steel making to needle work—were possible because the staff, of Arthur D. L^tle, Inc.-^50 altogether—includes scientists and

Little, Inc.—450 en total—incluyc cientificos e ingenieros habiles entodos los campos de tccnologia—hombres con una hoja de

engineers skilled in virtually all fields of technology—men with an

servicio sobresaliente con respecto a invencio'n en nuestros labora-

and men with extensive experience in business and economics. This

torios y^talleres, y hombres con extensa experiencia en negocios y economia. Este unico depdsito de conocimiento industrial y cientifico, y de "como saber hacer negocios", hace posible la siguiente

unique reservoir of industrial, scientific, and business know-how

ampHa liiiea de servicios:

outstanding record of invention in our own laboratories and shops

makes possible this broad range of services:

Market Analysis

Pilot Plant

PATENTS and LITIGATION Drawing Applications

Regional Development Investment Policy

Development Plant Design

Expert Testimony Fact Finding

Operations Research

Construction

Presentations to Government

TECHNICAL ECONOMICS

INTEGRATED ENGINEERING

Supervision Initial Operation

ECQNOMIA

INGENIERIA

TECNICA

INTEGRADA

Mechanical

Instrumentation Pharmaceutical

Des^rrollo Regional

Diseno de Planta

Testimonio Expert©

Politica de Inversioli

Supervision de •

Encuentros de Hechos Presentaciones al

Engineering Applied

Applied Mathematics

Research

Desarrollo en la

Mercado

Planta Piloto

Investigacidh de Operaciones

Photochemistry Fuels and Engines Paper Chemistry

LITIGIOS Aplicaciones de

Evaluacidn del

RESEARCH AND DEVELOPMENT Process Development

PATENTES Y

Construcciones

Operacio'h Inicial

Dibujos

Gobiemo

INVESTIGACION Y DESARROLLO Desarrollo

de

Procesos

Instrumentacidn

Investigaciph

Ingenieria ^Mecanica

Farmaceutica

Fotoquimica

Combustibles y

M^otores

Termodinamica

Adhesives

Packaging Radioactivity

Electrochemistry

Food Technology

Spectroscopy

Organic Synthesis

Industrial Economics

Physical Chemistry

Chemical Engineering

Toxicology

Clinical Studies

Electroquimica Sintesis Organma Ingenieria Quimica

Economia Industrial

Process Metallurgy Protective Coatings

Ceramics

Research Management

Procesos de

Toxicologia

Estudios Clinicos

Ceramica

Estudios sobre ^

Thermodynamics

Flavor and Odor

Physics and Eleirtronics

Resin Chemistry

NEW YORK

420 LIVINGSTON AVE.

^rtl)ur

Aplicada^

Metaluvgia

Capas Protectoras Sabor y Olor

Matematicas Aplicadas

Quimica de Papel

Adhesivos

Empaque

Tecnologia de Alimentos

Fisica y Electro'nica

Radioactivida^ Espectroscppia Quimica-fisica

Administracion

Quimica de Resinas

Hittle, 3(nc.

LATIN AMERICA 962 EDIF INTERNACIONAL REFORMA 1, MEXICO.1, D.F., MEXICO

30 MEMORIAL DRIVE, CAMBRIDGE 42, MASS,, U.S.A.

boston SUNDAY HERALD

-

-r-

A"'-'

i

Preparedness to meet every

ii;SECURITY THROUGH RELIABLE INVESTMENT

challenging need of the Island's in dustrial expansion and serve its steadily growing demand has been

PUERTO RICO

the resolute creed of this Authority. An integrated system of seventeen hydro-elec tric and steam plants is producing and dis

WATER RESOURCES AUTHORITY

tributing power to its 200,000 residential, commercial, industrial and wholesale con

SAN JUAN, PUERTO RICO

sumers at an annual rate of some 675,000,000

kilowatt-hoursâ&#x20AC;&#x201D;a figure which grows at the rate of about ten per cent each year. We Built and expanded on the sound pbilosopby ol "Grow as you Produce.*'

are meeting this increase with the addition of new steam-electric units and the con

struction of new hydro-electric plants. i

Within the last three fiscal years, the one-

hundred-million dollar Authority created

new facilities aggregating $21,000,000, and concluded the last one with a $7,747,230

margin of current assets over current liabil ities. It can be appreciated why the Author

ity's bonds, tax exempt in both Puerto Rico and the U. S., are well regarded, and it shows that the Autnority is prepared to meet the

steadily increasing industrial demands of Puerto Rico.

JANUARY 20. 1952

StrES]

Within the circle USA - USA.USA.

COMMON CITIZENSHIP

COMMON FIELD

COMMON SOCIAL CHARACTERISTICS

OF INVESTMENT ,

COMMON

TECHNOLOGY

COMMON

LABOR POOL

COMMON

POSTAL SYSTEM

COMMON CREDIT SOURCES

mRTO COMMON CURRENCY

COMMON

TRADE MARKETS & TARIFF AREA

COMMON FORM of GOVERNMENT

BALLOT BOX

OUR COMIHON TIES The common ties which give Puerto Rico its place

In the American System are very real and of a tundamental character.

The Government Development Bank for Puerto Rico

SA - USA - USA

Is one of the instruments of the people of Puerto Rico which is designed to realize the continuing

progress implicit in these common ties.

It is fiscal agent for the Government of Puerto Rico,

GOVERNMENT

its Authorities, Agencies and Municipalities, meet* ing their credit needs through a multitude of services.

it is a capital bank providing long-term loans, not otherwise available, on reasonable terms to new and

expanding industrial enterprises.

(A copy

of an ilUistiated

t>ooklot "Within

DEVELOPMENT BANK

lor PUERTO RICO

the

Circle' may be obtained without cost by wrltlnif to the Government Development Bank for Puerto

Rico, Box 439L. San Juan. Puerto Rico.)

SAN JUAN

PUERTO RICO BOSTON

SUNDAY

HERALD

HOUSE

OF PROG

RESSâ&#x20AC;&#x201D;The splendid Banco Popular build ing in San Juan.

BANKING CHIEF â&#x20AC;&#x201D;

Rafael Buscaglia. pres ident

9

of

the

Puerto

Rican Development Bank.

s

SOLID AS GOLDâ&#x20AC;&#x201D;The Puerto Rican branch of the National City Bank

UP TO MINUTE is this drive-in bank operated by the Credito y Ahorro Ponceno.

of New York.

Source of Island Strength Despite large expendi

tures and outlays for industrial expan sion during the past few years, Puerto Rico enters 1952 with a balanced

budget and a public debt of 31 million against government revenues of more than 100 million.

Since the start of "Operation Boot

strap" there has been a tremendous amount of spending for the island tes bad to strengthen many facilities in line with expanding its industry. As a matter of fact. Insular expenditures

have quadrupled over the past few years. Today, it is not unusual to see San Juan, the metropolitan capital, and other cities of importance in the island, emerging as potential boom towns m miniature, for capital outlays have been directed toward health, education, mhi-

prove piers, harbors, and airport, soil conservation, agricultural services and land use.

WIDE-SCALE FINANCING

Roads, bridges and communications

have also had to be financed on a large scale, for this new trend toward indus

In addition, the Insular Government has had to appropriate money for re

search development and economic^

provements, for it has been necessary along with economic expansion to im-

JANUARY 20, 1952

in some

cases over 200 percent since 1947, as

availability of credit is one of the primary factors in the growth of busi

. Government have

increased

compared with an increase in grants of

been advanced

tion to this, the Insular Government

specifically to sugar and tobacco. Com mercial loans constitute at present one-

quarter of all loans made, and real

An island-wide reassessment project assessment value of real and personal

has not been in vain. There have been

substantial increases in government re

property of about $800,000,000.

The

last assessed valuation for 1950-51 amounted to $459,000,000. The debt

carrying charges of the government were only 1.72 percent of the govern

ceipts. Business in the island is good,

ment revenues in 1950-51.

and in addition to this, sharp increases

the probable assessed valuation, the present insular and municipal net debt

in U.S. internal revenues have occurred as continental buyers are apparently

have also been increased in view of United States interest in seeing the island's economic program work. How ever. this assistance is far from ap

proaching the ratio of aid given to the

agriculture, more

ceipts, excise taxes and property taxes.

now being completed points to a total

The island's huge spending program

to

has reported increases In income tax re

ices and these agencies, together with increased expenditures obligatory.

ness activity. Most of the credit has

57 percent for Puerto Rico. In addi

try creates the necessity for speed and

the programs in their charge, have made

Economic expansion has been closely related to the banking system for the

efficiency. Government agencies have had to be created to provide these serv

tation, water supply, public welfare, stockpiling Puerto Rican rum in antici housing, recreation and general admin pation of liquor shortages expected to istration on such a scale that it is more arise in the present defense mobiliza common to see the improvements than tion program. Federal grants - in - aid to have to look "for them.

States, where receipts from the Federal

Related to

is only 4.5 percent.

estate loans have increased. Sound fi

nancial policies of the island's banks have contributed greatly to their present conditicfn and undoubtedly are playing an important role in the island's prog ress.

The Government Development Bank, an agency whose primary function is to assist mainland businessmen financially in their plans for establishing new in dustries, occupies a significant role in the financial picture of the island.

Created by ,the Insular Legislature ^in IDLE FUNDS

Idle banking funds in excess of 20

percent legal requirements have quin tupled and now amount to $13 million.

Although banking activities have ad vanced in the island, the number of banks has remained the same. Today there are 13 banks with 25 branches.

1943, this agency has to date contributed support to 20 percent of the island's nearly 150 new industries. In addition to this, it has served as a quasi-official agent of the Insular Government and as such has served as a depository of pub lic funds, as well as funds of public, business units and the municipalities.

1

A STATEMENT ABOUT PUERTO RICO

i

BY

THE PUERTO RICO BANKERS ASSOCIATION

The future of Puerto Rico is written in large terms

necessarily so. Puerto Rico is part of the United States. It is part of the political and economic sys tems of the United States. Its position in the Carib bean makes it the link between the two Americas.

Puerto Rico is one ot the mainland's BEST customers: The Island's purchases tn 1950-51 exceeded $400,000,000 and came from 40 of the States.

Puerto Rico's banking system is part of the United States' banking system: Deposits in Puerto Rican banks are insured by the Pedera\ Deposit insurance Corporation.

★

Puerto Rico offers unusual incentives to manufacturers: Approved new industries are

★

Goods move freely between Puerto Rico and the United States as between the 48

■r

granted complete exemption from taxes until I960—partial exemption until 1962.

states: Puerto Rico is within the United States tariff area.

Neither the Government of Puerto Rico, its 77 municipalities, or other political subdivisions, nor any of its agencies or instrumentalities have ever defaulted or been delinquent in their public obligations.

/

PUERTO RICO BANKERS ASSOCIATION Banco Popular de Puerto Rico Banco Credito y Ahorro Ponceno Banco de Ponce Credit Union Bank

National City Bank of New York The Chase National Bank Roy^l Bank of Canada Bank of Nova Scotia

Banco Progreso Financiero Banco de San German

Banco de Economlas y Prestamos de San German

10

BOSTON

SU N D AY

HERALO

EVERYTHING FOR THE TOURIST Beautiful, gay, exotic Puerto Rico

looks forward with confidence to the day when its tourist trade will reach a volume

of $25,000,000 a year. Only six hours by air from New York, with the voyage dwindling in time as aviation advances

technically, the semi-tropical island be lieves that it has everything any visitor to the Caribbean area could desire.

Rugged mountains of breath-taking grandeur mark the island's interior.

Beaches of coral are as natural in their

punty and beauty as in the days before

the 16th century Spaniards arrived.

Fine highways roofed by branches and blossoms of tropical trees run all over

the island. They lead to two-mile stretches of bathing sand, to quaint villages where life looks primitive despite modem com fort available to tourists, to fishing ports and mountain retreats, to waterfalls and rushing rivers.

CONQUISTADORS' STEPS are being followed by these tourists in the 400-year-old El Morro

fortress in San Juan, a source of never-ending thrills for ramblers. The walls, manned by Spaniards, repelled Sir' Francis Drake.

SPORT IN FORTâ&#x20AC;&#x201D;Within the 400-year-old ramparts of El Morro,

built by Spain, a perfect nine-hole golf course is played "in idyllic sunshine. Teeing off from a battery is a thrill not to be duplicated

YACHTMAN'S DREAM come true is the new Club Nautico in San Juan. The club house is one of the most elaborate in the Caribbean area and, like so many of the island buildings, is a model that architects everywhere would admire.

elsewhere.

WONDER BEACH is Luquillo, where nothing of the handiwork of man mav be observed in any direction except bathing cabins under the trees.

HiL above this two-mile stretch of sand is famed El Yunque. This peak, wreathed in rain forest mist in the background, is one of the most

nnuBual tourist attractions of the world.

JANUARY 2 0. 1952

ADMIRING NATURE at its most unusual are these tourists in the tropical rain forest of

El Yunque. Some 200 inches of rain fall on this mountain every year.

II

WHERE LUXURV abides

TYPICAL OF HOTELS

in the luxury class in Puerto Rico's San Juan are these Kostelries by the azure sea, which com bine urban and beach life in unusual fashion. To

Smarf Travelers — who have been there — say:

•Nouiherc isthere moretosee

the left (above) is the Condado

Beach

Hotel,

which recently completed a $1,000,000 face-lifting

operation. To the right (top) is the new Caribe-

and doLthan in Puerto Rico.usA!

Hilton. Both have splen

did swimming pools as well as beaches. New hotel construction is still a needed item on the is

"PUERTO RICO'S ocean-front

hotcL are beautifully situated — with ^andy beaches for sun and ocean bathing and delightful swiiiiuiing pools. Their modern,

land and the government,

has stood ready to help

■ - ..7-:^

-

air-conditioned rooms command

finance such enterprises.

wonderful views of the Island and the sea. And the food—native or

mainland di.shes—is something to

RUDOtrfl [N6EI, Jt.

MctBl Awnhigt Mafigra<tvr«r

write home about."

IrUfgl, ro.

"AN ISLAND TRIP is a source

of never-ending delight—with conslant new surprises. Exotic flowers

and trees. Rolling mountain side.

MTonderful places like the Borinquen Country Club, near Aguadilla, to stop for food or spend the night. And magnificent beaches all over the Island for sunning and swiiiiiiiing."

JEAMNC F. HAMEN

lacratary Naw Tarfc, N. Y.

"PORTA COEU, in San Ger man,is one of the oldest churches in the western hemisphere—and

typical of the historic shrines and ancient forts you find on the Island. These are all wonderful fun to walk about and see—and

they provide a really startling con trast with the modern architecture HAMir H. HIMINSON

that is springing up alt over."

TrMKurar, STOFFEIS,INC KawTark.N. V.

All-year playground of the Caribbean! See your Travel Agent COMPARE PUERTO RICO, U.S.A.I Ceaiblaad ottrocKens

of 9 tropical oraot

PUERTO RICO VISITORS BUREAU

(Am Apoocy of tbo Cov't of Puerto W«o)

76* average temperatnro 364 days of aanshine

Room 2U«,600 Fifth Ava., Naw York 30, N. Y.

S. Snnshine

3. Beaches,swionoing

Hotel pools,sandy beaches

Please send free descripthre IHaroture on Puerto Wco.

4. Good acconunodations

Modem air-eondilioned hotels

1. Agreeable climate

ISLAND NEATNESS is

Who! Puerto Weo offers tourists

5. Nightlife A. Scenery 7. Foreign atinospbere i. History 9. Sbon>iBg

Night dobs,casinos, dancing Seashore, flowers, monntains

Spanish Colonial enltore Ancient forts, cathedrals Natim craft products

typified by the way these

—and io«t6 hours by oir ... VA days by soa from

trees are trimmed in a

Now York. Evan closar from Miomil

Name Address.,

City

..Zone.

.SMo..

Caguas street.

12

BOSTON

SUNDAY

HERA ID

%

Fly Eastern

direct to -• - ■'^'T-'. ■

Puerto Rico

- r - ' .^

FIRST

You get more comfort,

CHRISTIAN

CHURCH,

Porta

Coeli, is visited every

year by thousands of

more flights, more experience

tourists.

ONLY 8 hours

when you

FLY BY CLIPPER

} l

n

^n tuan

i Now .you can fly direct to San Juan, Puerto Rico, in only eight hours.

NO BEACH COM PLETE without a

lovely.

Puerto Rico, the beautiful Isle of Enchantment, is a color ful and romantic Paradise. You'll want to visit the tropical rain

forest, with its giant ferns and exotic wild orchids; see the rugged mountain countryside, the ancient fortresses and churches that have stood for hundreds of years.

You'll love the charm of the native Puerto Jlicans too-

friendly people who are proud of their land and its beauty and progress, and proud to entertain you as fellow Americans.

San Juan offers the tourists hotel accommodations to rival the finest and most popular resorts on the Mainland.

ALL THE JOYS OF A TRIP ABROAD WITH NONE OF THE INCONVENIENCES. NO PASSPORTS. NO CUSTOMS. NO CURRENCY EXCHANGE!

Puerto Rico has every

kind offun under the sun.

• You're sure of two-by-two seating because

only 49 passengers are carried on Constella tion-type Clippers between New York and San Juan. This means no "3 and 2" seating.

Be sure to visit the

VIRGIN ISLANDS

• You have your choice of 29 Clippers a week to San Juan from New York. Deluxe Constellation-iype Clippers-only $100 one

way . . . or 4-engine Tourist Flights—«64

1

one way.

9 You can fly vvith confidence. In 23 years.

Pan American has flown hundreds of thou sands between the States and Puerto Rico-

Eastern

HUbbord 2-6900

Tkk«t Offiea: 100 Faderal Sfravt

PAAf AMMICAJV WORLD'S MOST experienced AIRLINE Farm aubjact to tax.

JANUARY 20, 1952

To fly ANYWHERE IN THE WORLD call COpley 7-5100 or your travel agent

more than 170,000 in 1951 alone.

Call your Troval Agenf or

Wf W K li " ^

Just a short distance from San Juan are the romantic and lovely Virgin Islands ... a must for your Puerto Rico holiday.

Costs only a few dollars extra.

HAPPY

WORKER

in island salt fields.

Air Lines CITY TiCKET OFFICE, STATLER HOTEL

aTradc-Uark, Ita*. U. B. Pat. I

13

HUNTING FOR BOOKS is an easy pleasure in the government's bodkinobile.

READING OUTDOORS—Nature-loving citizens welcome the travelling bookmobile.

READING A LA MODERNA A library on wheels— the Carnegie "Bookmobile"—is bringing daily joy and new knowledge to hundreds of children and adults in small communities throughout Puerto Rico.

Launched in 1948, Puerto Rico's traveling library now has two well stocked buses operating out of San Juan serving the north coast; another is soon to service the south coast out of Ponce.

Mission of the "Bookmobile", says Federico'Porrata Doria, who directs the operation, is to

ANCIENT

PLEASURE

made

modern through

make available all types of books to the public in outlying communities (barrios) where no nearby library service is available. In education-conscious Puerto Rico (one third of the Island's budget goes into education) the "Bookmobile" customers range from lower grade tots to 80 and 90 year old villagers.

the

ambulatory bookmobile. Two librarians aid two country girls in their reading choices.

COMMUNICATIONS TELEGRAPH: Ail of Puerto Rico's 77 communities are linked by telegraphic'

systems operated by the Puerto Rico Communications Authority in its capacity as co ordinator of communications facilities for the greatest benefit of the greatest number of the Island's people.

'

,

The town of Arroyo, where Samuel B. Morse experimented with his telegraph in the iSSO's is included in these systems.

TELEPHONE: An automatic telephone system is operated by the Authority in 12 rural communities in the interior of the Island. Thus, these communities—many of them important industrial centers—ha.ve the same type of facilities as San Juan and most industrialized parts of the mainland United States, and can be called from the United States,

Authority's radio telephone network, operating between Puerto Rico and the islands of Vieques and Culebra. affords a means of communicaMng between

these areas and all parts of the world, through established international networks.

PUERTO RICO COMMUNICATIONS AUTHORITY Created as a public service to develop, improve, own, operate and manaae communications and services in behalf of Puerto Rico's greater economic prosperity and general welfare.

14

BOSTON SUNDAY HERALD

T1

ISLAND EDUCATION FAMED FOR PROGRESS Island education has been prog> ressing at an amazing pace during the last few years. Ninety per cent, of the population is literate and almost every

^ U-

one is^ bi-lingual. From kindergartens

.L

il

to university, the emphasis has been on fine teaching staffs, modem equip ment and up-to-date school construc

tion. ^ Some of Puerto Rico's school buildings are as handsome as any to be found on the mainland.

The University of Puerto Rico is fast becoming a center of culture in the Caribbean world. During the past year, this institution forged ahead with the creation of a School of Medicine.

It is hoped that island doctors will re ceive all their training in Puerto Rico instead of having to go to the main land.

Another forward stride came with

NEW SCIENCE HALL at'the university, opened a few months ago, represents the latest word in architecture and equipment.

the creation of the College of Natural Science. The structure housing this school provides classrooms, 21 laboratories and 40 offices.

Accom

modations for 1400 students are being used. Since the island is shifting from an agricultural to an industrial econ omy, technicians as well as executives

5-! 4

in the utilization of natural resources

are sorely needed.

The need for doctors is acute. At

present there is but one physician to every 2300 persons in a land of more

than 2,000,000 persons, where the population is growing out of bounds.

While the university now has an

enrolment of about 11,000 students, it is less than 50 years old. Its liberal arts college was founded in 1910.

There are schools of the humanities, law, education and general studies. A

school of agricufture and an agricul tural experimental station

are im

portant in an economy where sugar, coffee, rum and tobacco production

ÂĽ

are so vmportant.

TRADE SCHOOL SCENEâ&#x20AC;&#x201D;Students in ultra-modern trade schools located at strategic points sup ply the island's growing industrial economy.

HANDSOME PORTAL at the university.

JANUARY 20

1952

MOORISH CLOCK TOWER of the University of Puerto Rico is a landmark of the Rio Piedras section and a center of learning for more

'than 12,000 students.

15

a

In 30 years the sm; we operate today. We country.

Two cement plants facturing, a clay produc

asbestos-cement operati Venezuela, Haiti, Colon surge of industry in Pi

i

Hand in hand witl

Rican Government, we

We are ready to sf

Wii'Viuii

PONCE Porto Rico Iron Works, li Puerto Rico Marine Corf

Ponce Trucking Corporal Poerto Rico Asbestos Cei

Puerto Rico Pulp and Pa Puei

llvvv'M.'.'rii.

(7i ^<â&#x2013; 9 -

BOSTON

SiJiiJ3.A Y

HERALD

I

II? dV)U>/^uetiS/^

l1 shop in which we began has grown to the modern plants

had iaith in Puerto Rico, and we have progressed with the

another for glass containers,.one for pulp and paper manu-

:ts factory, a foundry large enough to build a sugar mill, an on, a dry-dock, a steamship line serving Florida, Cuba, ibia, and other Caribbean countries testify to the rapid up-

lerto Rico.

other private interests and with the efforts of the Puerto ire helping to build for our Island a great industrial future, ^rve new industries.

RRE INDUSTRIES PUERTO RICO

SAN J UAN

Ponce Cement Corporation Borinquen Motors, Inc. Puerto Rico Cement Corp.

Products

Puerto Rico Glass Corp.

Corp.

Puerto Rico Clay Products Corp.

'CO Drydock and Marine Termliials

and January 20. 1^52

YOUR"Q TO QUALITY

■d fi

^t

ARDUOUS TASK—These island experts are making sure, through the sampling process,

that Puerto Rican rums are uniform in taste and quality.

Rum-An Historical Product While LflBCL

Rum has played an astonishing role in many social, political and economic changes throughout our early history.

But the tempestuous history of rum as the commodity for barter in the African slave trade assumed an entirely different character when it entered the Colonial "ordinary" or

tavern. The public rooms of these taverns with roaring fireplaces, steaming hot rum drinks and cheerful atmosphere became the

most important

gathering

place in

each

Court of Massachusetts passed an ordinance

the new. The early Colonists made their

making it compulsory for each community to

cider by pounding the apples in wooden mor tars, the pomace being afterwards pressed in

favorite inn of many famous patriots and Lafayette. Today, their menu lists recipes of Colonial drinks, which they state "made our

il

forefathers

fl fK-V

baskets. But by the early 1700's, heart-warm

ing rum became the ranking Colonial drink.

A Massachusetts inn which has never closed its doors since its establishment in 1771 is The Publick House in Sturbridge. It was the

& > R U M'

Rum Research Puerto Ricans, with this heritage of a "glass ful of history" in mind, recently concluded a six months research project on Colonial inns. The research has produced a wealth of early "Americana", including original drink ing vessels of the 18th century, and recipes for the drinks identiiied with them. Most of the drinks of the old world were common in

in the tavern,

'"■■V my

erages.

Colonial hamlet. As early as 1656, the General sustain a public house. Many o! the stirring events which shaped our destiny took place

Sum

wall, a combination of rum and cider, and the popular Flip are some of the nostalgic bev

what

they

are."

Rum

Punch,

. served in double and "thribble" bowls. Stone

It is surprising how many of these early American drinks are still popular —with the

superio# advantage of 250 years* of constant research

and

modern

distillation

methods

which have gone into the making of delicately

flavored, light-bodied rums of today.

Puerto Rico, needless to state, stands ready to furnish rum for any purpose.

86 PROOF

»

. • for a firve Ki^kball

oon Q ^TJerto^T^icap\fT$u vyi Schieffelin & Co., New York. N.Y. . Importers Since 1794

18

A RICH CROP—A sugar cane field .at harvesting time.

BOSTON

SUNDAY

HERALD

Versatile rum is used in big variety ot easy-tomix (Iritikh. Outstancling favorites made with

Puerto Kicun Rum inciiulc Highl)all, Daiquiri, Old Fashioned, Rum Sour, Rum 'n' Cola. Shown

mixing drinks is Emil, genial bartender at "21."

Meredith and Kriendler shake hands at dnor of

"21," through which have passed matiy of Ameri ca's most famous ami fashionable people. In other smart clubs- from New York to California, rum highball is increasingly popular.

Burges* Meredith, screen and stage star, drinks a Puerto Rlcan Rum Highball In "21," swank New

York restaurant. Says Meredith: "It's terrific!" Proprietor Mac Kricndler (left) says many of his

customers now drink ruin highballs. Meredith is currently directing the Theatre Guild's "Lo and Behold."

NEW BIGHBALl TREND

In bonded warehouses, clear-golit Puerto Rican Rums mellow in oaken casks until they are silkensmooth. Rums are aged in accorilance with Qual

ity Control Law, pa.ssed by tJovernineiil of Puerto Rico to insure rums' high quality.

Will Puerto Rican Rum Higfibafis cause first

maior change in U. S. drinking since Repeal?

Fancy drink fads come and go. But not in the 18 years since Repeal have Americans changed their basic drink

ing habits. That appears to be happening today. The new Puerto Rican Rum Highball is already becoming

popular in many swank bars, night-spots and homes from coast to coast. Reason for the trend, say sophisti

cated drinkers, is simple: Puerto Rican Rum is potent

Temperate climate of Fuerto Rico averages in 7o'.s nil year, is perfect for pnuliiition of fine, smooth rums. It also attracts tourlst.s in search of

sunny skies, tropical beatity, and coni nights.

Shown above is palm-fringed Luqitillu Reach.

(86 proof) but it's definitely dry, lighter, aiid more mild-flavored. It seems to wear very well—especially PUERTO RICO, U. S. A.—RUM CAPITAL with those who enjoy their after-dinner highballs.

OF THE WORLD

Puerto Rican distillers attribute unusual smoothness of the rum to the island s natural

spring waters, superior distilling facilities and sOnny climate-the climate that has made Puerto Rico a year-round playground for U. S. tourists, ftighball drinkers are quick to point out that Puerto Rican Rum—extremely light and dn'-is altogether unlike any of the sweet, heavy rums. Recipe

for mm highball: large jigger of Pnerto Rican Rum (white or gold), with water, soda or ginger ale, plus ice and often a twist of lemon peel or dash of Angostura bitters.

Story of rum starts in the cane fielils of Puerto Rico. Here sugar cane of the very finest variety flourishes in the rich soil and year-round sunny

Among the fine rums made in Puerto Rico are Ronrico, Don Q, Carioca, Maraca, Merito, Riondo, Christopher Columbus, Boca Chica. You can get free recipe folders for delightful rum

tlimate.

drinks, appetizers, and free "Rumster" party kits at your liquor store, or by writing to;

RUMS OF PUERTO RICO 600 Fifth Avenue, New York 20, N. Y. Crystal-clear water of remarkable

purity-

abounds ill Puerto Rico, is unusually well suited for making great rums. Above: one of island's waterfalls.

19

January 20. 1952

r/ySOST:

y*HU«C« 0AM CVKfO eMM

MOUNTAIN HAWe

^'cyAvojescwcMA CAeOAOJO

yahuccas RiseAVOfR

pRiero OAM

MOO At« ^

pRicro AeicRyoiR. 1<0 ACJU T. • tAJAS

POWtA PUANT

LAiAS VAUEV

NO 1

VAUCO RcseR.vo»«i. i toa

Aou 'r.

YAOCO DAM

POWER PtANT NO

tJ. STO "■

RiO toco REJERVOIR.

DMT MM

SOO ACI.C *r

RIOUXODAM

(g)"«*MaTON WWOMT

€L. as "

VAUCO

CUANICA

gigantic water PROJECT-This graphic sketch indicates

-

...l .............. ...op...

PUERTO RICO HARNESSES WATER Little Puerto Rico is turning its

dry

southwest

corner — sometimes

called its "little California desert" —into a junior size Imperial Valley •with one of the most extensive tunnel

ing projects ever undertaken. The $26

million. Southwest Puerto Rico pro-,

ject is^ow one fourth complete.

This is typical of several new major

^projects in the fields of hydro-electric power, water supply and sanitation.

By taking water from her tropical

mountain rain forests through 12 miles of tunnel, the Puerto Rico Water Re sources Authority will turn 30,000 acres of the Lajas Valley area into a veritable "Garden of Eden." More than 60,000 feet of tunnel will be re

quired to permit gravity flow of water from the north part of the island through the divide and into the valley.

The Authority plan, according to Antonio Lucchetti, its executive direc-

tor, includes the development of six

million gallons daily of potable water for southwestern towns, construction of five dams and two power stations which will add 100 million kilowatt hours of

hydro-electric power to the island's

areas in the continental United States.

There is a 30-cent monthly minimum throughout the island and there are

186,000 customers on the Authority

books.

economy and increase Us wealth im measurably.

Dream of Future

The project surpasses anything in the West Indies. But Lucchetti is no stranger to works such as this. Puerto Rico has an almost exact prototype in the South Coast irrigation project that has turned thousands of acres into rich sugar cane land.

Power has been no obstacle in Puerto

Rico's way to extensive industrialifttion under "Operation Bootstrap." Elec tric ^ower is readily available for any conceivable industrial demand. Produc tion is over 600 million kilowatt hours

a year. All electric power is furnished by the Authority through hydro-elec

tric or steam generating plants at rates

substantially lower than in comparable

The

the South West Puerto Rico project an important step in the right direc tion.

Last year the Authority finished construction on the $10 million Caonillas development -whicVv added mote than 50,000.000 kwh annually to the total output. An extension to this

project, due to he completed in 1952,

inter-connected

island

wide

power system of 15 hydro-electric and 5 steam plants has a generating ca

pacity of 200.000 KVA. Newest addi

tion to the system is the $14,000,000 steam generating station near San Juan

will add another 36.000,000 kilowatt hours. -

Formed in 1941, the Water Re a government

sources Authority is

agency which operates With the free dom and initiative of a private corpora

tion. It designs its own power plants

which was completed this year. Puerto Rico would like to eliminate steam

and transmission and distribution fa

all fuel oil must be imported.

cilities, and administers . its own construction work. It has complete con trol of hydro-electric and steam gen

generation of electricity entirely, since Only one third of the total 600,000,-

000 kilowatt hours produced last year

was

hydro-electric

power.

Surveys

show that the island's water resources

are capable of producing an estimated total 700 million kilowatt hours, making

erating plants throughout the island.

The system is considered as a model one by South and Central American governments, who send scores of tech nicians here to study it.

GIANT'S WATER RUN (right) will soon course through this tun

nel

in the new

irrigation and

power project.

PUERTO RICAN KNOW-HOW

—Two civil engineers from South America are shown fine points of

the Lajas Valley irrigation project

by Sr. Javier .Cuevas of the island development staff. Four tunnels 11 feet in diameter are being drilled through 60,000 feet of solid rock to carry water from wet to dry areas.

% BOSTON 20

SUNDAY

HERALD

PURE WATER ARUNDANCE 4^

New Filtration Plant with a Dally Capacity of 30 million

gallons that is providing Metropolitan San Juan with im*

proved Water Supply Service,

A

Very few coun+ries in the Western Hemisphere have an abundance of pure,safe water. Puerto Rico is one of them. Pure water means a stronger nation ...

stronger workers ... stronger industry. Filtered water in Puerto Rico meets the standards of the United States Public Health Service.

PUERTO RICO AQUEDUa.SEWER AUTHORITY an agency of the government of PUERTO RICO 21

'January 20, Âť'52

r

Bienvenidos Al

HOTEL

••• your assurance of a warm

welcome ami a happy stay!

The instant you enter tlie Condado Beach Hotel you feel it — tl»e air of sincere friendliness .. . the eager desire

MEANS

to anticipate your every whim ,.. the native courtesy of the staff. It transcends " even the perfect appointments — the , Olympic-size Pool immediately adjacent to 300 feet of white sandy heach, the Fiesta Room wheie the cream of Puerto

Rican society meets *neath a breath taking rainbow decor, tlie Government Regulated Casino, tlie luxurious comfort

of bedrooms, dining halls and lobbies.

Discover this landmark of romantic San

Look into PUERTO RICO. U.S.A....as a thriving market for your exports — as a logical site on U.S. soil for your new industrial plant.

Today's rising mainland costs, tightening labor supply, mounting tax burdens will be lifted-as your new

Juan witli its imforgettable tropic moon, moimtain vistas, fascinating sights. and customs. YorU be glad you came!

plant pro&ts by Puerto Rico's strategic locaUon, abundant labor,dependable and inexpensive ocean

transportation... and the benefits and facilities

WE SVGGEST EARLY RESERVATIONS for the WINTER SEASON .. -

its Government extends to new industries.

CONDADO BEACH HOTEL

For the "profit picture" Puerto Rico offers you,

San Juan* Puerto Rico

JAMES WEBER, flfonoginB Director

contact the Economic Development Administration,

For ressrvations m* your travel agent or our U. 8.

Government of Puerto Rico, 600 Fifth Avenue.

offlcea: Atlantic Int'l Hotal 8«rvioe, Etaex Houaa, New York 19.

^

New York 20, New York, OR,in Washington, D. C.

'aw*

—Chicago, Illinois—^Los Angeles, California —or San Juan, Puerto Rico.

FAST, DEPENDABLE OCEAN FREIGHT TRANSPORTATION Since 1873, Bull Lines have linked Puerto Rico economically with U.S. mainland marketsand theIsland's essentialsources

of supply.Three-quarters of a century of specialized maritime experience, the most modern equipment, and spacious ter

minals engineered for speedy truck handling will'cut costs j in speeding your goods to market!

|

PUERTO RICO SERVKEt

i

2 sailings weekly from New York

Weekly sailings from Philodelphia and Baltimore Sailings every 3 weeks from Charleston, Jacksonville and Sovannqh.

DOAIfNfCXN REPUBLIC SERVICE:

Weekly soilings from New York.

VCOFFEE

^^'tobacco ^ PINEAPPLES IE.SUGAR PRODUCTS

IDEAL SETTING FOR A

ZTJ CEMENT

perfect vacation

^ NEEDLEWORK

^GLASS containers

•The utmost in modern vacation comfort...300

delightfully air-conditioned guest rooms, each with oceanview balcony .., luxurious swimming pool ... beautiful private beach with colorful cabanas...tennis courts...ter race dining...dancing in the gay air-conditioned Club Caribe.

European Plan: Single$9-$16 * Double$12-$19

HYDRO ELECTRIC PLANTS

S^LIME

0AIRPORTS

_ ALCOHOL SEAPORTS

iAB PAPER PRODUCTS UJ TEXTILES

iim INDUSTRY

^CLAY PRODUCTS

MANPOWER ^SALT CITRUS FRUIT

Generoi Agents: A. H. BULL & CO., INC

^DIAMOND POLISHING

Consult your travel agent, write direct, contact New York Reservation

UAiee

Office: The Plaza, Fifth Avenue and 59th Street.Telephone MU 8-2240 or any Hilton Hotel.

115 BROAD STREET • NEW YORK 4, N. Y. • BO WLING GREEN 9-2900 BAITIMORC, MD.: 210 Eost Redwood St.. Mulberry 3500 • CHICAGO, Ul.: 327 So. La Solle St..

Harrison 7-3674 • PHItADElPHIA, PA.: Pier 16 So., Lombord 3-7145 • PITTSBURGH, PA.: Oliver

BIdg.. Grant 1-9122 • WASHINGTON, D. C.: Notional Press Bldg., District 6260;-SAN JUAN, PUERTO RICO: Pier 3• PONCE,PUERTO RICO; Marino & Luna Sts. •. MAYAGUEZ, PUERTO RICO:

Comercio & Mendez Vigo Sts. • ClUDAD TRUJIttO, DOMINICAN REPUBUC: Mercedes St. No. 17 son" "Gam of the Coribbeon

t

PROUD OF ITS ROLE AS A "MOVING" FACTOR IN PUERTO RICO'S ECONOMY SAN JUAN • PUERTO RICO * U.S.A. 22

BOSTON

SUNDAY

HERALD

MNSPORTATION new $T6,(KH),000 airport under construction at isia Verde will provide le room for the growing air traffic between Puerto Rico and the

M.

k' i

Won

minutes from the heart of Son Juan, the new airport will

Onl a d tli

island's economic and industrial expansion as well as

the incj^easingly

important tourist trade. sla Vel fie Airport will be the link between both Ameristride in progress.

^ Nearly 400,000 passengers and 16,000,000 pounds of cargo went through our oir*'ports last year. Puerto Rico's economic program calls for a trebled expan sion of the net output within the next ten years.

In airport and port facilities and bus transportation the Authority is expand ing is services to meet the needs of our country's growth.

'isTra;-

m

TRANSPORTATION „ Ain-HORITY P. O. Box 3508 San Juan, Puerto Rico 23

January 20, 1^52 —

3=£a

QUONSEI ROPEJfACTQRX-; Housed in a Quonset hut set in the ancient fishing village of Fajardo, one of the island's newest industries is thriving with a first-year production goal of 3,000,000 pounds of rope and cordage. This is only one of many enterprises attracted by Gov. Munoz Marin's inspiring industrialization program.

The Eversole rope mill, started by a young Oklahoman, Otis H. Eversole, is ranked as one of the most modern anywhere.

It is staffed by a few continental technicians and a specially trained group of Puerto Ricans. Raw material comes in the form of raw sisal and manila fibers from Haiti, Cuba and

i

Yucatatu

i

k.

that's Tela Ponciana ...first wholly fabricated cloth in Puerto Rico's history ... made in Puerto Rico by Textron Puerto Rico.

Textron Puerto Rico is proud to be one of the first companies to start

operations under Puerto Rico's Industrial Development Program, In addition to the plant at Ponce, where Tela Ponciana is made, Textron Puerto Rico has recently completed its tricot knitting plant at Humacao.We plan to expand our operations further and to continue to be a factor in Puerto Rico's industrial growth.

product

Textron Puerto Rico

'r.4 r

24

BOSTON SUNDAY HERALD

...uiiiMIIiiii

SELF-GOVERNMENT ADVANCED A referendum ott Jan. 27 will have great effect upon the progress of Puerto Rico in the future. The vote will be on a constitution drafted after three months

of work last year by 92 delegates.-^ The island now enjoys a status approaching that of a dominion of the United States. It elects its own governor, who now is Luis Munoz Marin. A majority of 800,000 voters are expected to affirm a belief that the constitution, said to

be a model of its kind and drafted after many consulta tions with international experts and much study, will strerjgthen ties with the United States. The U. S. Con

gress must give final ratification to the paper.

DRAFTING THE DOCUMENT—The island's only woman delegate to the Constitutional As-

drriter's

Maria Libertad Gomez of Utu, may be seen in front among some of the 92

LEFT: YOUNGEST DELEGATE

to the Constitutional Assembly was

Santiago Polanco, 30, an attorney, of Isabela.

LAW DRAFTERS-Luis Ferre, in

dustrialist, right, discusses the pro

posed constitution with Dr. Leopoldo Figuerca, facing cameras, and other

delegates.

IS

If.

PUBLIC HOUSING The Housing Aufhorrfies of Puerfo Rico

were created to cope with the problem of relocating thousands of families settled in

slum areas in the island's cities—chiefly San Juan, Ponce and Mayaguez. These

m

slums reflect conditions which the Insular

Government is aggressively seeking to rectify.

The Housing Authorities since 1940 have provided a total 11,000 comfortable and

sanitary living accommodations — new dwelling units and homes moved from slums—^t an immediate cost to the Insular

Government of $17,000,000. Federal ioansin-aid amounted to $8,500,000.

In addition, under the six-year program proposed by the National Housing Act of 1949, the Housing Authorities are now con structing 9,000 dwelling units. Expenditures for these projects, advanced as loans by the Federal Government, will reach $50,000,000.

The People of Puerto Rico, through their Government, are defermined to bring an

end to this urban slum problem.

The recenrfy complefed "Fray Bartolome Las Casas" housing developmenr in Son Juon. The projecf. covering 43 acres, pro vides 1000 low-income dwelling unils in hro ond three story walk-ups. It was built by the San Juan Housina Authority at Q cost of $4,800,000.

THE HOUSING AUTHORITIES OF PUERTO RICO A R Y 2 0. 195 2

25

THE ISLAND'S

CIVIL AIR PATROL i

1

NOTHING PROUDER could be found in the Civil Air Patrol of the United States than this Puerto Rican wing.

Puerto Rico's Civil 'Air Patrol has been hailed as the fastest-growing organization of its kind in the whole United States. Influenced by the study of aeronautics in the islands progressive schools, and by the fact that air travel is commonplace in their region, more than 2000 cadets are active in the patrol. Divided evenly betw.een the sexes in personnal. the 52d Wing studies theory of flying, motor technique, communications and detection of enemy cratt at Ramey Air Force base for two iweeks every summer. As an added flourish, the Wing is famous for its close-order drills.

MIXED TEAM—A typical boy and girl combination in Puerto Rico's Civil Air Patrol wing.

SHOPPERS' HEAVEN (left) is what thousands o£ tourists call Puerto Rico.

Complete Travel Service,,,

to A.nuwliere m theWorld 23 years of travel experience...

Authorized agents for oil mofor

fronsportotion companies.

A

COMPLETE

TRAVEL

San Juan 24, P. R. 1S5 TITUAN STIiCT

SERVICE

New YorU Ofjice: 40 C.41 STRUT •! MADISON

James C. Seix Company 345 MADISON AVENUE, NEW YORK 17, N. Y. MURRAY HILL 6-6368

Advertising • Sales TromotiofLj> Tuhlic Relations Serving the

and other

key companies in Puerto Rico's economy Wi r 1 1^ -Jii

BOSTON SUNDAY 26

HERALD

Puerto Rico is building an "air port for the future**—big enough to handle the fastest jets and the most modem of giant stratocruisers. Ac celerated plans for the sixteen million

dollar International Airport point to ward completion in less than two years, with a concrete runway over a mile and a half long, and a second runway already blueprinted if needed.

The old Isia Grande airport in the heart of San Juan, considered the busiest in all Latin America, has been breaking traffic records every month since 1948. An average of a thousand passengers clear through that air ter minal every day at the present time.

In all, during 1950, some 349,000 passengers were processed through

Isla Grande at a monthly average be tween thirty and forty thousand. *

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NOTHING TOO BIG is the slogan of Puerto Rico's new airport project (above). The government's transportation authority is rushing construction of its $16,000,000 international field so that jet liners may

'J£Anj

BICO

ittroiu tti*, iiue,

be handled easily.—Left; Artist's conception of new international airport designed for jet and other big liners of the future to supplement the present Isla Grande port.

ISLAND knowhow—Workers who

have great adaptability at all kinds of tasks are as adept as main-

landers in working ma chines like this finish er at the new interna

tional airport.

*i" • "

COMING

ALONG.

*""

* '■

The

new airport may be finished late next Ricans are

year.

Puerto working like

bpavers to make this pos sible, as this runway scene indicates.

27

'ANUARY 20.

I 9 52

UTILIZING HOME PRODUCTS

i

These photographs show how doughty Puerto Rico, determined to exploit its natural resources to the full, utilizes the products of its fields to make better living.

Workers cut sabutan, a tough

variety .of pandanus grass, from the bush. A pretty girl uses a hand roller to make mats. In a Puerto

Rican home, the finished products

are enjoyed.

s

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I

SAN MIGIffL & CIA., INC MANUFACTURERS REPRESENTED O InfernatiMil Kaneder Export Co.

Heltzel Steel Form A Inn Co.

BrookrHle Lteomotnrc Wortcs

Horten Manufacturing Co. Ideal CmIu' Corpontien Jamison Cold Siwage Doer Go. J. 0. Adams Manufacturing Co.

We've hitched our wagon to a sta3>—the new and dynamic Puerto Rico.

Bucrrus-Erie Conpanf Contraeiors Maebiner) Co. (Trojan) Hell Gompany

Way back from our earliest days—^we have

Frank 6. H«^ Coaipany

Master IntcmatiMai, Inc.

Hughcs-Xeenan Company

McCray Rehigerafor Co.

Isaacian iron Works

Roma International, Inc.

MMI-S Manufacfurmg Company

Rerdber; Manufacturing Co. Rerthire^ Engineering Co. 0. R. Batch A Machinery Ce.

s^ed the list of distinguished firms

we represent to the best of our alnlities,

Paclfle Car A foundry Co. (Caret)

their interests, the betterment of our market ... we continue to grow

and to maintain our business methods

Ready-Fower Company

Superior Equlpmenl Co. • Unton Carbide IntematioMl Co.

Owens Corning Fibergtass Corp.

Hayncs Stellite Dcpartaenl

Pioneer Engineering Wertcs, Inc.

Lmde Air Products

ReMgeratlon Engineering Carp.

as modem as today—as modern as the New Puerto Rico.

o • • • •

A. B. Company Butfalo-Springfieid RoIIh' Co. Caner Pump Company Chain Bett Company Freedem-Valioltne Oil Cmnpany

• Brand Rapids Cabinet Co.

28

Ottawa Steel Products, Inc.

Scbramm, InctrporaM The Ajax Corporatien if America

The E. 0. Bubnsn Manufacturii^ Co. The Ross Carrim Compatif Toledo Scale Company Universal Manufnetwiiig Co.

BOSTON

SUNDAY

Island Pushes

Housing Progrann HOMES FOR ALL Construction progress here since the

war has placed this part of the United States far ahead of other Latin Amer ican countries and even surpasses the States themselves in the public housing field.

Private and public building costs

during the past fiscal' year were three times as high as for 1949-50, exceeding

$100,000,000. While about four-fifths of this money was spent for residential construction, private and public, six millions went into commercial and in dustrial structures and $11,500,000 was

spent by the Insular Government for new schools, hospitals, medical centers and commercial services.

Low income dwelling units now- un- •

der construction with public funds ex

ceed on a population or area basis the number of such units being erected in

any of the States. On both a dwellingunit .and cost basis, total residential construction exceeds that of any other Latin-American region.

Puerto Rico, with 2,400,000 inhabi tants, has 9,000 of these dwelling units under construction as compared to 8,537 for New York state, which has a

15,000,000

population

and

12,345

for

Texas, which has a 8,000,000 population.

The area of Puerto Rico is 3,423 square miles, of New York State 49,500, and

of Texas, 267,000.

For the Moderate Low-income housing in the island

is a function of its four housing authori ties, all agencies of the Insular Govern

{At C

ment. Their plans are shaped in ac cordance with recommendations by the Puerto Rico Planning Board, which draws up zoning regulations for the entire Island, including its cities and municipalities. Building funds are se

p||;-^h,:'i^ » . • ifeN^.

i cfrr*.

cured both from the Insular Govern

ment and from loans by the Public **-

♦Vie island

-

V\'

Housing Administration In Washing ton. Last year, in T950-51, the Island's

=3^ftcv:ioW-u; .

housing authorities spent $40,000,000 in

"sSda^irc"- - ^

These loans enabled the Ponce Housing Authority to undertake 824 new dwelling units in the Ponce area.

They provided funds for the construc

long-term loans.

tion of 600 units by the Mayaguez

Housing Authority, 2,362 units by the San Juan Housing Authority, and 3,618 units by the Puerto Rico Housing Authority. This latter group, since 1939, has been erecting low-income dwellings in about twenty communities of the island.

Dwelling units consist of from one

to four bedroom apartmepts located in

buildings up to three stories high. They average $5,000 per unit in cost.

Slum Clearance Progressing Long a problem in San Juan has been the influx of rural peoples who have created slum areas in various sec tions of the city, principally along the

Martin Pena Canal.

This waterway

connects the harbor with the San Jose

Lagoon

and

divides

the

rapidly-

expanding Santurce and Rio Piedras regions. In the past two years, accord

ing to Emilio Serra, executive director

of the Puerto Rico Housing Authority, an area of about 80 acres has been

cleared in this slum, and about onefourth of its population, or 2,200 fami lies, haw been moved to modern hous ing projects in the njetropoli.tan area.

29

January

island Crops

AN ANCIENT CULTURE

Are Flourishing Sugar, coffee, tobacco^ ruin

are big names J^^^^i^^j/abundance tural economy. Upon their â&#x20AC;&#x201D;and they have been dant in recent

cess of hundreds of island enterprises^

t

Because the region lives up to

"amc

of richness derived from nature, sification of crops is the rule.

The sugar industry employs 137.

persons who exulted over the fact that more than 10,000,000 tons of cane were

cut in the last harvest. The island has more than 300,000 acres planted in cane.

Sugar production this year should ex ceed 1,300,000 tons.

As for coffee, the harvest in this exotic, mountainous island which many believe gives the finest bean in the world, broke all records last year. Of ficial estimates placed the total at 30,000,000 pounds, or six times the 1930 crop. Coffee areas are so cultivated that their watersheds help to supply

irrigation and power for large areas of the island.

Tobacco growers believe that 1952 will be ons of their best years.

A

$1,000,000 cigar factory is under con struction in Caguas, the tobacco center, and mainland demand for filler tobacco

is expanding. The quota yield last year was 25,000,000 pounds with a market

PINEAPPLE CUTTING is not all work in Puerto Rico. In place of a siesta, these laborers enjoy a natural snack.

value of $18,000,000. Pineapples form the island's third largest crop and em- . belHsh the U. S. foodpile to the tune

of 24,000,000 fruit a year. Rum is treated in another section of this magazine.

/

i

f

a

HARVEST SCENE under the beautiful palm trees that line many of the fine roads of the island.

COFFEE QUEENâ&#x20AC;&#x201D;The island's 30,000,000-pound berry harvest is a bumper '

.

one.

h

30

BOSTON SUNDAY

HERALD

>V-

P/W-k

I

MANPOWER FROM PUERTO RICO \% maVing an outstanding contribution t9 the hfatian's record â&#x2013; #/jf the battle lines of Korea

:

^ #ii the pieduetien Unee et industry

Y^§ of Puerto Rican workers have mastered a wide variety of industrial skills in

lexiiles foundries

chinaware hosiery

garment making shoes

and many^her industries

If the United States Employment ServTcfe-c^ifies that there is a scarcity of untrained labor in your ar^&>s^erto Rican trainees can be flown to your factory in a matt^ ^ hours, after being screened and selected to your specifica

tions by the Puerto Rico Employment Service, affiliated with the U. S. Employment Service.

Or, If you decide to open a branch plant in the Island, as some ISO firms have done in the past years, Puerto Rican

labor will be readily available. In this case, you will also

be in a position to benefit from the tax-holiday and other incentives which the Governtnent of Puerto Rico offers.

-^1

Fsr information contact: Economic Development Adminis

tration, Employment Development Division.

SOD Fiftli Avenue

120 South La Sails St.

New Yerk IS, New York

Chicago, Illinois

Teleyliene Plaze 7-2420

Telephone Andover 3-4887-8

530 West Cth Street

Oauce Fopular Bldg. Stop *22

Les Angeles, Calitornie Teleekene Trinity 6124

Santurce, Puerto Rieo

Ttiephono 3-0040

In Washington contact: Office of Puerto Rico

1026 17th Street, N.W. Washington, D. C. Tolephone Executive 2947 20. 1952

I

n BUILDING TO SUIT VOUR p

There are no tariff barriers between the U. S. and Puerto Rico. And

besides, we have an ample supply of labor, a huge industrial training program; attractive financial facilities, and complete tax exemption for new industries.

We are near to the growing markets of both Americas, and we have maritime and air connections with ail parts of the world.

And finding suitable space for a new industrial operation is no problem.

We can provide a building to suit your needs.

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IR.1..V'

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The Industrial Development Company is constructing thirtydive new buildings which range between 10,000 and 150,000 sq, feet for new industrial enterprises. Whether you need space for 10 people or 10,000 people we can provide it to suit your own requiremehts.

For information write or visit: Economic Development Administration

530 West 6th Street

120 South La Salle St.

600 Fifth Avenue

Box 2672

Los Angeles, California Telephone Trinity 6J24

Chicago, Illinois Telephone Andover 2-4887-8

New York 19, New York Telephone Plaza 7-242f

San Juan, ^erto mco

32

BOSTON

SUNDAY

one.

h|ERALD