Vincent Morris presents 2737 Dos Lomas

no one knows fallbrook

like i do

Vincent Morris is North County’s premier real estate agent. Since 2000, Vincent has consistently ranked among the top real estate agents in the nation. His volume and production of over 820 homes brokered has earned him numerous distinguished honors spanning throughout his real estate career. Year after year, Vincent has been voted a ‘Five Star Real Estate Agent” by San Diego Magazine and has ranked among the top 1.5% of agents nationwide in Wall Street Journal & Real Trends Tom Ferry’s The Thousand. Year after year, he has also been voted a ‘Five Star Real Estate Agent” by San Diego Magazine, Google, Yelp & Zillow.

Vincent is known best for his professionalism, attention to detail, and strong negotiating skills which has earned him a five star rating on both Zillow and Yelp. His extensive experience

and vast market knowledge makes him a powerful negotiator and advocate for his clients. With his experience in North County residential homes sale, luxury fine home sales and new construction markets, Vincent is a valuable advocate for both his clients and agents alike.

Vincent’s established 30 year career in sales and marketing includes more than 500 commercial leasing and acquisition transactions, serving as a director of sales and marketing, and as a CEO and President of a successful retail chain with over 94 locations. Vincent’s entrepreneurial background, sales and marketing experience, and his love of working with people led him to his successful real estate career for over 22 years.

Vincent Morris is an outstanding realtor in San Diego County! We first met Vincent while attending an Open house he was hosting. Impressed with his knowledge and character, we hired him a few years later to sell our home, and help us locate our dream home. This was not an easy task since it was the beginning of the Covid pandemic, and open houses were not allowed. Nevertheless, Vincent was able to sell our home within the first few days of hitting the market! His continued dedication to finding us our dream home came to fruition shortly after the sale. We would highly recommend Vincent Morris for all of your real estate needs! His responsiveness, knowledge of the area/real estate market, and personal dedication exceeded our expectations!

— Julie Wood | SELLER

Vincent is wonderful - honesty, integrity, and intelligence. What a great experience working with him on what for other agents could have been a troublesome property - he sold it within three days of listing (over the top price) and smoothly monitored it thru closing, swiftly returning calls, watching things, never a panic nor a crisis - totally competent and a real pleasure with whom to work. I recommend strongly for a pleasurable and successful experience.

— Wayne Chapman | SELLER

CLIENTS

We had to sell a house in Fallbrook in a “buyer’s market”. We got multiple offers from buyers who failed to qualify for their loans or failed sell their current home, etc., so, we were in and out of escrow a handful of times. Vincent stuck with us through the whole ordeal and was able to offer valuable insight from his extensive experience. He helped us navigate through the twists and sell the home quicker and at a better price than we could have if we attempted to sell it on our own. His honesty would have been beneficial.

— Rowena Mitchel | SELLER

I worked with Vincent Morris long distance over the course of SEVERAL YEARS. He stayed in touch and I told him when we did sell I would use his services. Thank HEAVENS for VINCENT!Our house needed almost $30,000 in updates and repairs. He handled everything within a few short weeks and SOLD the house in 6 days from listing it for considerably more than we had originally discussed.My advice, would be to not trust Vincent and his highly professional team.

— Amanda McBreen | SELLER

When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 41 countries and territories, the extraordinary is possible.

BRAND POWER

GLOBAL CONNECTIONS

A LUXURY LEADER

MARKETING MASTERS

This is the Coldwell Banker Global Luxury® program at its essence.

experts

Coldwell Banker was built on the principles of honesty, integrity and always putting clients first. We changed the industry then and continue to do so today.

We started 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the brand nationwide. We are continually growing and expanding, and our reach is limitless.

Our full range of real estate services includes residential, commercial, mortgage, escrow, relocation, and property management. We are here to help you with all of your real estate needs.

accolades

Our incredible production in 2021 earned us the following recognitions:

TOP 5 TOP 11% #1 #6

Ranking among the top 5 real estate brokerages in San Diego County for units and sales volume*

Coldwell Banker Chairman’s Circle award, representing the top 11% of affiliates nationwide

The #1 Coldwell Banker affiliate company in California

The #6 Coldwell Banker affiliate company nationwide

*Source: San Diego Business Journal, March 21, 2022 list of largest residential real estate brokerages in San Diego

BRAND POWER

A name that commands instant respect and trust the world over

A CENTURY OF “FIRSTS”

The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart-home technology.

2020, we unveiled an exciting change to the Coldwell Banker Global Luxury® program – with the muchanticipated debut of a new look. The redesigned Coldwell Banker Global Luxury® logo elegantly reflects the exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.

Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.

For the first time, prized estates are marketed through motion-picture technology.

Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTubeTM channel.

A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.

The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).

Coldwell Banker affiliated agents handled 32,663 transaction sides and, on average, $168.4 million in $1 million+ home sales each day*.

Coldwell Banker Global Luxury launches an elegant new logo and design style.

*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2020. USD$. Total volume calculated by

the number of buyer and/or seller sides by sales price.

Indonesia

exceptional properties and reach affluent buyers around the world and in dozens of languages.

Malta Mexico Netherlands Portugal Sint Maarten Singapore

Spain

St. Kitts and Nevis Thailand Turkey Turks and Caicos United Arab Emirates

United States Uruguay

Virgin Islands (British) Virgin Islands (U.S.)

A LEADER IN LUXURY

Exceeding expectations and creating exceptional experiences

THE NUMBERS

are masters at their profession, ranking among the best in the world by exceeding

day. In 2020, Coldwell Banker® affiliated agents achieved tremendous results:

$1.9

of $1 MILLION+

sides*

MILLION+

LANDMARK SALES AND LISTINGS

PALAZZO D’AMORE

Beverly Hills, California | Listed at $195 million

PLAYBOY MANSION

Holmby Hills, California | Private sale

CAROLWOOD DRIVE ESTATE

Holmby Hills, California | Listed at $150 million

THE MALIBU CASTLE

Malibu, California | Listed at $85 million

VILLA SWALETTINA Roquebrune Cap-Martin, France | Listed at $84 million

THE BEVERLY HOUSE

Beverly Hills, California | Listed at $135 million

THE ONE

Bel Air, California | Listed at $500 million

THE BUBBLE PALACE

Cannes, France | Listed at $390 million

CHARTWELL MANSION

Los Angeles, California | Listed at $195 million

THE MANOR

Holmby Hills, California | Sold for $120 million

DEL MAR ESTATE

Newport Coast, California | Sold for $61 million

THE PROMONTORY

Beverly Hills, California | Listed at $46.75 million

8 9 STAR ISLAND

Miami Beach, Florida | Listed at $80 million

901 N. ALPINE

Beverly Hills, California | Listed at $73 million

MARKETING PLAN

Bringing luxury to life with seamless representation

BUYER PROFILE

target

PRE-MARKETING/HOME PREP

drone/aerial

drone/aerial,

color

staging

target in

Dos Lomas, Fallbrook

advertising efforts, based on

that along with advertising to the local San Diego

Canoga Park, Granada Hills and Riverside.

COST

Fallbrook

MARKETING

Dos Lomas, Fallbrook

PRINT ADVERTISING

• Dream Homes — 4-page hardcover insert

• Dream Homes — half page on back cover

• Premier Magazine — full page

• San Diego Union-Tribune Beaches & Beyond Magazine — cover property + 2-page feature inside

• San Diego Union-Tribune Beaches & Beyond Magazine — inside cover full page

• San Diego Union-Tribune Beaches & Beyond Magazine — half page on CBW inside cover spread

• San Diego Union-Tribune Hot Property — cover property

• San Diego Union-Tribune Hot Property — large spot on CBW back cover ad

• San Diego Union-Tribune Hot Property Open House Directory ad

DIGITAL ADVERTISING/SOCIAL MEDIA

• Inclusion in CBW’s monthly Home Simplicity and Luxury Living eMagazines

• Targeted social media advertising on Google, Facebook & Instagram

• Posts to agent’s social media audience

• Wall Street Journal/Mansion Global website “Featured Home”

• Digital listing brochure distribution to local agents

DIRECT/EMAIL MARKETING & ADDITIONAL MARKETING

• Email campaign to past clients and contacts

• Optional 3-day open house event (promoted with oversized postcards and 25+ open house signs)

• Personally promote listing at local market pitch sessions

Fallbrook | MARKETING

DATEOUR COST

$2,400 $450 $800 $1,500 $995 $285 $600 $275 $135-$194

November December November Launch Launch November Launch Launch Launch

CIRCULATION

15,000 15,000 25,000 30,000 print/93,500 digital 30,000 print/93,500 digital 30,000 print/93,500 digital 360,000 360,000 360,000

REACH

$0 $350-$550

$0

$78 per month $650

DATEOUR COST Monthly Launch Weekly Nov & Dec Launch

DATEOUR COST REACH

$0 $1,750

$0

1,000 CBW agents to send to their client lists 20,000-40,000 impressions 20,000-40,000 impressions 20,000-40,000 impressions 12.000 agents Launch TBD Launch

1,300 contacts 4,500 homes 45-60 agents per city

The Coldwell Banker Global Luxury® program offers an impressive global stage property specialists are truly borderless and come armed with a complete audience at all times, no matter where

MARKETING APPROACH

stage from which to showcase your home. Coldwell Banker Global Luxury complete suite of tools designed to share the beauty of your home with an affluent where they happen to be in the world.

MULTI-FACETED PROPERTY

Our goal is to reach the largest pool of potential buyers for your property, a multi-faceted marketing approach that

Look” platform for showcasing your property to CB agents in the local area and across the country

Online exposure through hundreds of real estate websites

photography

Single-property website

Digital property storybook

Just Listed postcards and social media posts

property, thereby maximizing your selling price. To accomplish this, we utilize that maximizes exposure for your home.

Targeted online advertising

our exclusive Buyer Locator

update reports showing online activity

and Matterport

storybook

and virtual staging

advertising

STRATEGIC ADVERTISING

extensive online exposure

property

your property to the attention of affluent

DREAM HOMES

distribution reaches the million-dollar home buyer market in upscale San Diego neighborhoods; each issue is also distributed in Beverly Hills

UNION-TRIBUNE’S

REAL ESTATE

Circulation:

San Diego

ADVERTISING PARTNERS

will receive, we leverage relationships with print media partners to buyers in the San Diego market and beyond.

PREMIER MAGAZINE

Monthly Circulation: 25,000

Circulation includes 4,000 copies distributed in Los Angeles, Orange County, Temecula and Palm Springs

BEACHES & BEYOND (formerly Coastal Magazine)

Monthly Print Circulation: 30,000+

Monthly Digital Circulation: 25,000

Targets San Diego’s most affluent coastal (and some inland) residents

HOMES & ESTATES

Quarterly Print Circulation: 125,000 | Quarterly Digital Circulation: 100,000+

This proprietary publication of the Coldwell Banker Global Luxury® program is distributed four times a year and paired with two leading publications: Unique Homes and The Wall Street Journal. With every issue, your ad reaches affluent buyers in top high-net-worth ZIP codes across the U.S. and in more than 50 countries around the world through a comprehensive distribution strategy.

EXPANSIVE ONLINE

Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert mastered the art of digital marketing, ensuring your property is seen by the widest possible will enjoy immediate syndication through a comprehensive network of prominent real estate

UniqueHomes.com and international

Coldwell Banker automatically listings to hundreds of web partners, the real estate industry’s most

* Mansion Global, Barron’s, Penta and MarketWatch display at $1M+ only. ListHub Global displays properties

ONLINE SYNDICATION

expert command of today’s online arena. The Coldwell Banker Global Luxury® program has possible audience of qualified buyers. Luxury properties that are marketed through the program estate websites, including WSJ.com, NYTimes.com, JamesEdition.com, RobbReport.com, international websites through ListHub Global.

coldwellbankerluxury.com

automatically syndicates partners, including most visited sites. display properties priced properties priced at $2.5M+ only.

INTERNATIONAL SYNDICATION

with some of the world’s most exclusive and high-performance global exposure of your luxury home.

THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK

ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK, and India’s 99acres.

The Coldwell Banker Global Luxury® website connects an affluent audience to some of the world’s lifestyle search allows potential buyers to select properties according to their passions. Multiple language experience. A built-in referral network for Luxury Property Specialists’ exclusive use

• One in 10 visitors to the Coldwell Banker Global Luxury website is international1

• Mobile-friendly, optimized for use on all devices

• 25,000+ luxury property listings around the globe2

COLDWELLBANKERLUXURY.COM

world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge language translations and currency conversion tools allow international buyers to tailor their user use links us to other high-end real estate professionals locally and around the world.

• $43 billion+ in listing dollar volume2

• Opportunities to host high-resolution photography, 3-D videos, home tours, content, floor plans, and more. The listings include a beautifully developed digital marketing package and can be “followed” by other agents, increasing visibility.

2020. 2. Collabra 2020.

GLOBAL LUXURY

The Coldwell Banker Global Luxury® blog offers an international of some of today’s leading voices,

international look into luxury and style through the eyes voices, visionaries, and style-setters.

2020. 2. Zeta 2020.

THOUSAND+ PAGE VIEWS IN 2020 1

THOUSAND+ AFFLUENT SUBSCRIBERS TO GLOBAL LUXURY CURATED NEWSLETTER 2

MOBILE

The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. designed to give us the ability to respond immediately to online leads

All Coldwell Banker websites feature responsive design, fully optimized for mobile.

MARKETING

luxury. Expertise in the mobile space has led to the creation of a unique suite of products leads and maintain relationships with affluent clients who are on the go.

Coldwell Banker Mobile

Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.

BUYER LOCATOR

The Coldwell Banker Buyer Locator is an integral part of our technology suite, intended is located within. Big data and demographics power this cutting-edge tool that It also provides insight into how to target those

LOCATOR TOOL

intended to provide market research information about the zip code your property enables us to determine where likely buyers for your property are coming from. those buyers and strategically market the property.

• Median age

• Average education level

• Homes with children

• Average family size

• Median commute time

• Average household income

• Median mortgage debt

• Increase in resident’s income

Engine

us to generate

generate quality traffic for your property through custom, targeted campaigns on Facebook and reporting to keep you informed of your property’s exposure.

Coldwell Banker’s Exclusive Look is a powerful platform for agents to share listings with be shared with all agents in Coldwell Banker West for a specified time period before Banker nationwide network one business

with other CB agents before being placed in the MLS. Private, exclusive listings can before the property hits the MLS. Sneak Peek listings can be shared with the Coldwell business day before they hit the MLS.

The Coldwell Banker Global Luxury® program enables us to identify and target the right affluent access to the largest database of high-net-worth individuals in existence, elevating direct interests, the precise audience of affluent buyers most

ENGINE

affluent clientele for your exceptional home. Our partnership with WealthEngine gives us marketing for luxury properties to a new level. By curating the data based on lifestyle and most likely to purchase your home can be targeted.

REALVITALIZE: NOTHING

With a home in top condition, you can maximize your selling price. The to prep your home for sale. We cover your up-front costs and get paid markups. The results speak for themselves — on average,

Fix it Up with Nothing Up front

With a home in top condition, maximize your selling price — with no payment until closing.

Painting

The RealVitalizeSM program helps with home improvements and repairs to prep your home for sale. We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. The results are remarkable – on average, RealVitalize properties sell at or above list price

Staging

Room Renovations

Flooring and Carpentry

Cleaning

Use the RealVitalize program to help with: Painting Staging Room Renovations

Flooring and Carpentry

Handyman Services

Cleaning

Electrical

Plumbing

Landscaping/Curb Appeal

And much more!

Use the program to help with: after

Handyman Services Electrical Plumbing

Landscaping/Curb Appeal

And much more!

To learn more, visit realvitalize.com.

“We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”

B., Agent, Topanga, CA

on program data from

FIX IT UP WITH UP FRONT

After

Before

“We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”

- Katherine B., Agent, Topanga, CA

The RealVitalizeSM program helps with home improvements and repairs paid back when your home sells. No hidden fees, interest charges or average, RealVitalize properties sell at or above list price.* from Aug. 2019-Jan. 2021.

HOME SALES

EVALUATION

MARKET EVALUATION

The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:

Location

Buyer Demand

Financing

If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.

PERCENTAGE OF THE MARKET THE PROPERTY APPEALS TO