Presented DRE#VINCENTbyMORRIS01860044 Prepared for GREG GRASSI 1295 Urania Avenue, Encinitas
no one knows encinitas like
SOLD 1784 HAWK VIEW DRIVE like i do
NOTABLE 565 SOUTHBRIDGE COURT ENCINITAS 1784 HAWK VIEW DRIVE ENCINITAS 4565 SEACARLSBADBLUFF 656 CYPRESSENCINITAS
NOTABLE SALES 688 CRETE ENCINITASCOURTBLUFF CARLSBADCIRCLEHILLSDRIVEENCINITAS 507 TRANQUILENCINITASCOURT
VINCENT DRE# 01860044 | 760.712.6876 | vincent@vincentmorristeam.com
Vincent Morris is North County’s premier real estate agent. Since 2000, Vincent has consistently ranked among the top real estate agents in the nation. His volume and production of over 820 homes brokered has earned him numerous distinguished honors spanning throughout his real estate career. Year after year, Vincent has been voted a ‘Five Star Real Estate Agent” by San Diego Magazine and has ranked among the top 1.5% of agents nationwide in Wall Street Journal & Real Trends Tom Ferry’s The Thousand. Year after year, he has also been voted a ‘Five Star Real Estate Agent” by San Diego Magazine, Google, Yelp & Zillow. Vincent is known best for his professionalism, attention to detail, and strong negotiating skills which has earned him a five star rating on both Zillow and Yelp. His extensive experience
vincent@vincentmorristeam.comMORRIS
vincentmorristeam.com and vast market knowledge makes him a powerful negotiator and advocate for his clients. With his experience in North County residential homes sale, luxury fine home sales and new construction markets, Vincent is a valuable advocate for both his clients and agents alike.
Vincent’s established 30 year career in sales and marketing includes more than 500 commercial leasing and acquisition transactions, serving as a director of sales and marketing, and as a CEO and President of a successful retail chain with over 94 locations. Vincent’s entrepreneurial background, sales and marketing experience, and his love of working with people led him to his successful real estate career for over 22 years.
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Vincent Morris is a very experienced and truthful agent. He did a phenomenal job in the sale of our home recently. To increase the value of our house, he made several invaluable improvement suggestions. Because I had already moved out the house and live in San Francisco area, he did everything for me: from changing flooring, staging, showing to contract negotiation with the buyers. The results are far better than I expected. I trusted him, relied on him. I would highly recommend Vincent to be your agent.
“
— Benda Yan | SELLER “ “
Vincent is wonderful - honesty, integrity, and intelligence. What a great experience working with him on what for other agents could have been a troublesome property - he sold it within three days of listing (over the top price) and smoothly monitored it thru closing, swiftly returning calls, watching things, never a panic nor a crisis - totally competent and a real pleasure with whom to work. I recommend strongly for a pleasurable and successful experience.
WORDS FROM
— Wayne Chapman | SELLER “
“ — Kathleen R. | SELLER “
“ — Amanda McBreen | SELLER
The recent experience of selling our home with Vincent Morris was a great one. The adjectives I would use to describe Vincent are personable, tenacious, patient and always accessible. He made the process as simple as possible as he assisted us with the sale of our property as well as the purchase of our current home. Vincent is simply the best!
“
I worked with Vincent Morris long distance over the course of SEVERAL YEARS. He stayed in touch and I told him when we did sell I would use his services. Thank HEAVENS for VINCENT!Our house needed almost $30,000 in updates and repairs. He handled everything within a few short weeks and SOLD the house in 6 days from listing it for considerably more than we had originally discussed.My advice, would be to not trust Vincent and his highly professional team.
FROM CLIENTS
This is the Coldwell Banker Global Luxury® program at its essence.
When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 41 countries and territories, the extraordinary is possible.
BRAND POWER GLOBAL CONNECTIONS A LUXURY LEADER MARKETING MASTERS
REPRESENTATIONEXPERIENCED
4,752 closed transactions in 2021 1,000+ agents $3.81 billion closed sales volume in 2021 GUIDING YOU your local experts
Coldwell Banker was built on the principles of honesty, integrity and always putting clients first. We changed the industry then and continue to do so today. We started 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the brand nationwide. We are continually growing and expanding, and our reach is limitless. Our full range of real estate services includes residential, commercial, mortgage, escrow, relocation, and property management. We are here to help you with all of your real estate needs.
YOU HOMe
experts
nationwide
Ranking among the top County Coldwell Banker Chairman’s Circle award, representing the top 11% of affiliates
5 real estate brokerages in San Diego
The #1 Coldwell Banker affiliate company in California
The #6 Coldwell Banker affiliate company
for units and sales volume*
nationwide Our incredible production in 2021 earned us the following recognitions: accolades 115TOPTOP%#1#6*Source:San Diego Business Journal, March 21, 2022 list of largest residential real estate brokerages in San Diego
BRAND POWER A name that commands instant respect and trust the world over
*DataanticipatedIntocentury
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.
2020202020182017219331906010
The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart-home technology. 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury® program – with the muchanticipated debut of a new look. The redesigned Coldwell Banker Global Luxury® logo elegantly reflects the exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.
A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.
Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.
For the first time, prized estates are marketed through motion-picture technology.
A CENTURY OF “FIRSTS”
Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTubeTM channel.
The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).
Coldwell Banker affiliated agents handled 32,663 transaction sides and, on average, $168.4 million in $1 million+ home sales each day*.
Coldwell Banker Global Luxury launches an elegant new logo and design style.
CONNECTIONSGLOBAL Crossing oceans, continents, and language barriers
100,000+ AGENTS 3,000 OFFICES CambodiaBermudaBahamasArubaArgentinaAndorra CaymanCanada Islands CostaChinaChile CuraçaoRica DominicanCyprus Republic GrenadaFranceEnglandEgypt LuxembourgJamaicaItalyIrelandIndonesiaIndia POWER IN The Coldwell Banker® brand is a true global force, with the power to showcase exceptional
3,000 OFFICES 41 COUNTRIES & TERRITORIES LuxembourgIndonesia SingaporeSintPortugalNetherlandsMexicoMaltaMaarten St.SpainKitts and Nevis TurksTurkeyThailandand Caicos United Arab Emirates United VirginUruguayStatesIslands (British) Virgin Islands (U.S.) exceptionalNUMBERSpropertiesandreach affluent buyers around the world and in dozens of languages.
A LEADER IN LUXURY Exceeding expectations and creating exceptional experiences
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell $168.4 MILLION in sales each day* (16% year-over-year growth) $1.9 MILLION average salestransactionprice SUCCESS BY THE The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury® program expectations and creating exceptional experiences for their discerning clients every
Banker franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price. 32,663 SIDES $1 transactionMILLION+sides* $1.9 MILLION rice of $1 MILLION+ transactionTHEsides* NUMBERS program are masters at their profession, ranking among the best in the world by exceeding every day. In 2020, Coldwell Banker® affiliated agents achieved tremendous results:
THE MALIBU CASTLE Malibu, California | Listed at $85 million
Holmby Hills, California | Private sale
A history of selling distinctive real estate 2202020192018201720162014021
THE BEVERLY HOUSE Beverly Hills, California | Listed at $135 million
PALAZZO D’AMORE Beverly Hills, California | Listed at $195 million
LANDMARK
THE PROMONTORY Beverly Hills, California | Listed at $46.75 million 8 9 STAR ISLAND Miami Beach, Florida | Listed at $80 million 901 N. ALPINE Beverly Hills, California | Listed at $73 million
CHARTWELL MANSION Los Angeles, California | Listed at $195 million
THE BUBBLE PALACE Cannes, France | Listed at $390 million
THE MANOR Holmby Hills, California | Sold for $120 million DEL MAR ESTATE Newport Coast, California | Sold for $61 million
VILLA SWALETTINA Roquebrune Cap-Martin, France | Listed at $84 million
SALES AND LISTINGS
THE ONE Bel Air, California | Listed at $500 million
CAROLWOOD DRIVE ESTATE Holmby Hills, California | Listed at $150 million
PLAYBOY MANSION
MARKETING PLAN Bringing luxury to life with seamless representation
• ColdwellBankerLuxury.com • ColdwellBanker.com • Wall Street Journal • Mansion Global ONLINE PROPERTY DISTRIBUTION* • Robb Report • Realtor.com • JamesEdition • Market Watch • Trulia • Homes.com • Homefinder.com • Listhub websitesGlobal:in • Barron’s • Penta • Unique Homes • Zillow BUYER PROFILE Utilizing migration, home and demographic data, our CBX Buyer Locator Report is able to provide insights moving into the 92024 zip code, as well as the best zip codes to target in our advertising efforts, based on 92024’s demographics. The results of this analysis indicate that along with advertising to the local San Diego should target the following areas in our marketing strategy: South Pasadena and Playa Del Rey. • Professional drone/aerial photography with more than 75 images • Custom drone/aerial, 60-second home feature video • Matterport 3D virtual property tour • Custom 2-page color brochure on hard stock • Multi-page digital property storybook PRE-MARKETING/HOME PREP OUR COST $0$175$295$850$400 * Some websites display properties based on criteria such as price point, type or feature. Not all properties will appear on all sites. ListHub Global applies to properties 1295 Urania Avenue, Encinitas
Homefinder.comHomes.comGlobal:90+60countriesintowhoisonsimilaritiestoDiegoarea,we COST properties priced at $2M and up. Encinitas | MARKETING
1295 Urania Avenue, Encinitas DIRECT/EMAIL MARKETING & ADDITIONAL MARKETING • Email campaign to past clients and contacts • Optional 3-day open house event (promoted with oversized postcards and 25+ open house signs) • Personally promote listing at local market pitch sessions DIGITAL ADVERTISING/SOCIAL MEDIA • Inclusion in CBW’s monthly Home Simplicity and Luxury Living eMagazines • Inclusion in CBW’s Open House eMagazine • Targeted social media advertising on Google, Facebook & Instagram • Posts to agent’s social media audience • Wall Street Journal/Mansion Global website “Featured Home” • Digital listing brochure distribution to local agents PRINT ADVERTISING • Dream Homes — featured in 4-page hardcover insert • Premier Magazine — full page • San Diego Union-Tribune Beaches & Beyond Magazine — cover property + 2-page feature inside • San Diego Union-Tribune Beaches & Beyond Magazine — half page on inside cover spread • San Diego Union-Tribune Hot Property — cover property • San Diego Union-Tribune Hot Property — large spot on CBW back cover ad • San Diego Union-Tribune Hot Property Open House Directory ad
Encinitas | MARKETING DATEOUR COST LaunchTBDMonthly & weekly LaunchWeekly & Nov Launch$650$78$0$350-$550$0$0permonth REACH 1,000 CBW agents to send to their client lists 1,000 CBW agents to send to their client lists 20,000-40,000 impressions 20,000-40,000 impressions 20,000-40,000 impressions 12.000 agents LaunchTBDLaunch$0$1,750$0 1,300 contacts 4,500 homes 45-60 agents per city DATEOUR COST Launch & Nov LaunchLaunchLaunch & Nov OngoingLaunchLaunch$135-$194$275$600$285$1,500$800$2,400 CIRCULATION 30,00025,00015,000 print/93,500 digital 30,000 print/93,500 digital 360,000360,000360,000 DATEOUR COST REACH
360 O MARKETING
The Coldwell Banker Global Luxury® program offers an impressive global stage property specialists are truly borderless and come armed with a complete audience at all times, no matter where
MARKETING APPROACH stage from which to showcase your home. Coldwell Banker Global Luxury complete suite of tools designed to share the beauty of your home with an affluent where they happen to be in the world.
“Exclusive Look” platform for showcasing your property to CB agents in the local area and across the country Professional photography Single-propertywebsite DigitalstorybookpropertyJust Listed postcards and social mediaOnlinepostsexposure through hundreds of real estate websites MULTI-FACETED PROPERTY Our goal is to reach the largest pool of potential buyers for your property, a multi-faceted marketing approach that
photography and Matterport storybookproperty Targeted online advertising utilizing our exclusive Buyer Locator report Seller update reports showing online activity Live and virtual staging BeforeAfter PROPERTY MARKETING property, thereby maximizing your selling price. To accomplish this, we utilize that maximizes exposure for your home. Print advertising
DREAM MAGAZINEHOMES Monthly Circulation: 14,000+ Print distribution reaches the million-dollar home buyer market in upscale San Diego neighborhoods; each issue is also distributed in Beverly Hills SUNDAYUNION-TRIBUNE’SREALESTATE Sunday Circulation: 300,000+ Runs in all throughoutzonesSanDiego SUNDAY JUNE6,2021 METRO SDUNIONTRIBUNE.COM/REALESTATE Open Sun. 3p.m. age Opportun y rp gA pect yH y’ for for STRATEGIC ADVERTISING To complement the extensive online exposure your property will bring your property to the attention of affluent
times a year and paired
ad reaches affluent buyers
distribution
This proprietary publication
PREMIER MAGAZINE Monthly Circulation: 25,000 Circulation includes 4,000 copies distributed in Los Angeles, Orange County, Temecula and Palm Springs
BEACHES & BEYOND (formerly Coastal Magazine) Monthly Print Circulation: 30,000+ Monthly Digital Circulation: 25,000 Targets San Diego’s most affluent coastal (and some inland) residents with print media partners to San Diego market and beyond.
every issue,
Journal.
two leading publications:
Quarterly Print Circulation:
buyers in the
ADVERTISING PARTNERS will receive, we leverage relationships
more than 50 countries around the world
HOMES & ESTATES 125,000 | Quarterly Digital Circulation: 100,000+ of the Coldwell Banker Global Luxury® program is distributed four with Unique Homes and The Wall Street With your in top high-net-worth ZIP codes across the U.S. and in through a comprehensive strategy.
Coldwell Banker automatically listings to hundreds of web partners, the real estate industry’s most
coldwellbankerluxury.com
* Mansion Global, Barron’s, Penta and MarketWatch display at $1M+ only. ListHub Global displays properties
EXPANSIVE ONLINE
Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert mastered the art of digital marketing, ensuring your property is seen by the widest possible will enjoy immediate syndication through a comprehensive network of prominent real estate UniqueHomes.com and international
coldwellbankerluxury.com automatically ONLINEpropertiespartners,syndicatesincludingmostvisitedsites.displaypropertiespricedpricedat$2.5M+only.SYNDICATIONexpertcommandoftoday’sonlinearena.The
websites,
Coldwell Banker Global Luxury® program has possible audience of qualified buyers. Luxury properties that are marketed through the program estate including WSJ.com, NYTimes.com, JamesEdition.com, RobbReport.com, international websites through ListHub Global.
The Coldwell Banker Global Luxury® program has partnered with websites to
92+ PORTALS 60+ COUNTRIES 161.37 MIL POTENTIALLIONBUYERS 16 TRANSLATIONSLANGUAGE ELITE INTERNATIONAL
real estate
maximize the
INTERNATIONAL SYNDICATION with some of the world’s most exclusive and high-performance global exposure of your luxury home.
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK, and India’s 99acres.
• 25,000+ luxury property listings around the
COLDWELLBANKERLUXURY.COMglobe2
The Coldwell Banker Global Luxury® website connects an affluent audience to some of the world’s lifestyle search allows potential buyers to select properties according to their passions. Multiple language experience. A built-in referral network for Luxury Property Specialists’ exclusive use
1. Google Analytics 2020.
• One in 10 visitors to the Coldwell Banker Global Luxury website is international1
• Mobile-friendly, optimized for use on all devices
2020. 2. Collabra 2020.
• $43 billion+ in listing dollar volume2 • Opportunities to host high-resolution photography, 3-D videos, home tours, content, floor plans, and more. The listings include a beautifully developed digital marketing package and can be “followed” by other agents, increasing visibility.
COLDWELLBANKERLUXURY.COMworld’sfinesthomes.Fromgolfcourseproperties to wine country estates, the website’s cutting-edge language translations and currency conversion tools allow international buyers to tailor their user use links us to other high-end real estate professionals locally and around the world.
The Coldwell Banker Global Luxury® blog offers an international of some of today’s leading voices,
1. Google Analytics
GLOBALCOLDWELL2020.LUXURY
250 THOUSAND+ PAGE VIEWS IN 2020 1 100 THOUSAND+ AFFLUENT SUBSCRIBERS TO GLOBAL LUXURY CURATED NEWSLETTER 2 2020. 2. Zeta 2020. COLDWELLLUXURYBANKERBLOGinternationallookintoluxuryand style through the eyes voices, visionaries, and style-setters.
All Coldwell Banker websites feature responsive design, fully optimized for
MOBILEmobile.MARKETING
The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. designed to give us the ability to respond immediately to online leads
MARKETINGluxury.Expertiseinthemobile
Coldwell Banker Mobile Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.
space has led to the creation of a unique suite of products leads and maintain relationships with affluent clients who are on the go.
1. Source: Instagram, 2. Source: Facebook, 3. SOCIALSource:The social media landscape is yet another global stage where the beauty of your home may be the Coldwell Banker Global Luxury® banner are among the most widely used sites today, 100 MILLION+ Lifetime video views 166 MILLION Impressions
Source: Twitter, 4. Source: Facebook, YouTubeTM MEDIA be put on display. Powered by a dedicated and expert social content team, the networks under today, delivering a unique perspective on fine living and fine homes all over the world. 4.8 MILLION Engagements 6.3 MILLION Link clicks from social to a ColdwellwebsiteBanker
The Coldwell Banker Buyer Locator is an integral part of our technology suite, intended is located within. Big data and demographics power this cutting-edge tool that
BUYERCOLDWELLLOCATOR
It also provides insight into how to target those
COLDWELLLOCATORBANKERTOOLintendedtoprovidemarketresearch information about the zip code your property enables us to determine where likely buyers for your property are coming from. those buyers and strategically market the property. • Median age • Average education level • Homes with children • Average family size • Median commute time • Average household income • Median mortgage debt • Increase in resident’s income
619.123.4567 Each Office Is Independently Owned And Operated. JaneAgentHomes.net619.123.4567DRE#01234567 Jane Agent 1234 Address Avenue, San Diego, CA SOCIAL AD Created in conjunction with experts from Facebook, Social Ad Engine allows us to generate and Instagram. The platform also provides in-depth analytics and
AD ENGINE generate quality traffic for your property through custom, targeted campaigns on Facebook and reporting to keep you informed of your property’s exposure.
EXCLUSIVE
Coldwell Banker’s Exclusive Look is a powerful platform for agents to share listings with be shared with all agents in Coldwell Banker West for a specified time period before Banker nationwide network one business
EXCLUSIVE LOOK with other CB agents before being placed in the MLS. Private, exclusive listings can before the property hits the MLS. Sneak Peek listings can be shared with the Coldwell business day before they hit the MLS.
WEALTH
The Coldwell Banker Global Luxury® program enables us to identify and target the right affluent access to the largest database of high-net-worth individuals in existence, elevating direct interests, the precise audience of affluent buyers most
affluentENGINEclientelefor your exceptional home. Our partnership with WealthEngine gives us marketing for luxury properties to a new level. By curating the data based on lifestyle and most likely to purchase your home can be targeted.
*Based
Fix it Up with Nothing Up front
With a home in top condition, maximize your selling price — with no payment until closing.
The RealVitalizeSM program helps with home improvements and repairs to prep your home for sale. We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups.
CleaningFlooringRoomStagingPaintingRenovationsandCarpentry
REALVITALIZE:NOTHING
With a home in top condition, you can maximize your selling price. The to prep your home for sale. We cover your up-front costs and get paid markups. The results speak for themselves — on average, on program data from And much more! Use the program to help with: after *Based on program data from Aug. 2019-Jan. 2021.
• Painting • Staging • Room Renovations • Flooring and Carpentry • Cleaning • Handyman Services • Electrical • Plumbing • Landscaping/Curb Appeal •
To learn more, visit realvitalize.com.
Landscaping/CurbPlumbingElectrical Appeal And much more!
The results are remarkable – on average, RealVitalize properties sell at or above list price
Handyman Services
“We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!” Katherine B., Agent, Topanga, CA before
Use the RealVitalize program to help with:
FIX IT UP WITH UP FRONT
The RealVitalizeSM program helps with home improvements and repairs paid back when your home sells. No hidden fees, interest charges or average, RealVitalize properties sell at or above list price.* from Aug. 2019-Jan. 2021. After Before
“We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”
- Katherine B., Agent, Topanga, CA
COMPARABLEHOMESALES
EVALUATIONMARKET
MARKET EVALUATION
The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as: 1. Location 2. Buyer Demand 3. Financing If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home. OF THE MARKET THE PROPERTY
APPEALS TO 15% marketovervalue 10% marketovervalue Fairvaluemarket 10% marketundervalue 60%80%40%20%
PERCENTAGE
©2022 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. DRE #01481919