Listing Your Home with Pam Ratcliffe

FROM LISTED TO

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REALTOR® | DRE# 01152227 619.981.5606.

TeamRatcliffe@cox.net | TeamRatcliffe.com

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Pam Ratcliffe

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CONTENTS ABOUT US

BIO MEET THE TEAM WHY TEAM RATCLIFFE

BRAND POWER

POWER IN NUMBER COLDWELL BANKER GLOBAL LUXURY

BEFORE LISTING YOUR HOME LISTING STRATEGY PREPARING TO LIST WHERE DO BUYERS FIND THEIR HOME

LISTING YOUR HOME SELLER ROADMAP NETWORKING GLOBALLY ACCOLADES REALVITALIZE ROBUST MARKETING MAXIMUM EXPOSURE

AFTER LISTING YOUR HOME SHOWINGS OFFERS

CONTRACT TO CLOSING NEGOTIATIONS HOME INSPECTIONS HOME APPRAISAL

FINAL STEPS

FINAL STEPS FOR SELLERS RECOMMENDED RESOURCES

REVIEWS REAL ESTATE TERMS TEAM RATCLIFFE GUARANTEE

ABOUT US

IT’S NICE TO meet you MEET PAM RATCLIFFE.

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Throughout most of my 30 year career as a licensed Realtor in San Diego, I have been recognized as a top producer and am awarded the Top 1% of Realtors in San Diego County and the Top 5% worldwide in Coldwell Banker.

In addition, I have been a part of the 5 Star Achiever Club for over 13 years. I am a proud leader and founder of Team Ratcliffe, which is a prominent real estate team throughout San Diego and Riverside county. Team Ratcliffe is a top producing team that has sold well over 1,000 homes while still attaining 100% customer satisfaction reviews.

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I have been a resident of San Diego for the past 37 years, however, my country of origin is Australia—I am your Aussie Realtor! I came to the USA from Australia many years ago and helped my husband during his career as a Pastor. While assisting my husband’s ministries, I worked in real estate as a general contractor in the Midwest and built many custom homes. Furthermore, I was a loan officer for a few years before working as a full time realtor.

I am blessed with two children, my daughter Jennifer and son Michael. Michael has cerebral palsy, but despite his diagnosis, he works with Team Ratcliffe as the team’s chauffeur and gogetter. Michael has overcome plenty of obstacles but continues to keep a positive attitude in spite of his limitations. Michael loves real estate, his role as chauffeur, and he is our team’s biggest cheerleader.

My goal as your full service Realtor is to provide superior service at all times. I work hard to obtain 100% customer satisfaction, and this has led to a majority of my business to be primarily based on referrals. Furthermore, my local expertise and extensive experience in the San Diego real estate market and it’s surrounding cities will greatly benefit you.

I am steadfast in embracing the future of real estate by creating innovative solutions for tomorrow’s challenges. I will set the standard for business values based on integrity, hard work, and meeting the needs of clients through changing times. Therefore, I am the real estate agent of choice in our market, today and tomorrow.

LET’S CONNECT. 619-981-5606 TeamRatcliffe@cox.net TeamRatcliffe.com

MEET THE

team

Pamela Ratcliffe DRE# 01152227

Sara Ramirez DRE# 01984266

Matt Gover

Marla Farrage DRE# 02148761

Joe Gover

DRE# 01786955

DRE# 01849800

Andrea Goyette

Maria Esther Carson

DRE# 02113148

DRE# 01792523

WHY

Team Ratcliffe

As a top-producing real estate team in San Diego County. People have come to trust us for our kindness, our knowledge, and experience. We strive to deliver a high level of expertise and dedication to you, providing an unprecedented advantage in today’s marketplace, whether you’re a first-time buyer or a high-end seller.

Imagine Team Ratcliffe as your personal real estate consultants. We invest our time consulting with you, negotiating aggressively on your behalf, and organizing the transaction details so that you’ll have a superb experience.

We know that we must consistently provide value to have a successful transaction. Our goal is to make you so incredibly happy that you’ll feel comfortable introducing us to the people you care about now.

THE why

Top 1%.

A powerful footprint in San Diego’s real estate market.

A reputation for being among one of the top-producing teams in your area.

Exclusive access to an in-house Transaction Coordinator.

A personal Executive Assistant to support the entire selling process.

Luxury marketing to set your home apart from the rest on the market.

BEFORE LISTING YOUR HOME

LISTING strategy

PRICING STRATEGY

Using a scientific analysis in your area, we will price your home correctly the first time so that it will sell quickly.

If your home is priced at fair market value, it will attract the largest numbers of potential buyers in the first few weeks.

10%

+10%

30%

*MV

60%

-10%

75%

-15%

90%

ACTIVITY LEVEL

+15%

% OF BUYERS IN THE MARKET

COMPARED TO MARKET VALUE

ASKING PRICE

If a home is overpriced it will attract the fewest number of buyers looking to purchase a home. This is due to the fact that the majority of home buyers look at a lot of homes, and they quickly get a feel for the price range that homes sell for in a given condition in a location.

1 2 3 4 5 6 7 8 9 10 11 12

PROFESSIONAL STAGING

To make sure your home is shown in the best light to buyers, I will provide a professional staging consultation to ensure your home is ready to go on the market. A stager’s job is to neutralize your home to appeal to the maximum number of potential buyers.

PROFESSIONAL PHOTOGRAPHY

In today ’s market, home buyers are searching online first. So it is imperative that the photos of your home are of top notch and of the best quality to catch the buyers attention and stand out from the competition. Having more eyes on your home, is the fastest way to get it sold and for top dollar.

AGENT MARKETING

I am part of a very large agent network. I will reach out to this network to see if your home might be a great fit for one of their buyers. This agent network is key to connecting buyers with your home as 88% of residential sales involve real estate agents.

ADVERTISING & MARKETING

I know the importance of marketing a property and that is an area I heavily focus my budget on, attracting hundreds of buyers per month, and increasing brand awareness.

PREPARING TO list

MAXIMIZE YOUR HOMES POTENTIAL A clean, neutral, and streamlined look helps buyers to imagine what life would be like in your home.

Doing the points below will help them do that.

EXTERIOR • • • • • • •

Wash or paint the home’s exterior Paint the front door Keep the yard nicely trimmed Keep the lawn free of clutter Weed and freshly mulch garden beds Clean interior and exterior windows Apply fresh paint of stain to wooden fences

INTERIOR • • • • • • •

Remove personal items, excessive decorations & furniture Replace or clean carpets Get rid of clutter and organize and clean closets Apply a fresh coat of paint to walls, trim and ceilings Replace outdated ceiling fixgtures, and clean lighting fixtures Minimize and clean pet areas in the home Be sure that all light bulbs are in working order

FRESHEN THE PAINT & FIXTURES • • • •

A new coat of exterior paint seriously helps a home’s curb appeal.

It isn’t a low-budget item, but if you can swing it... DO IT If you can’t paint the entire home, paint the trim. This is relatively simple and provides plenty of pop Update exterior light fixtures. This can quickly give a home an updated look Put a fresh coat of paint on the front door

WHERE DO BUYERS

find their home 7%

FRIEND/ RELATIVE/ NEIGHBOR

5%

HOME BUILDER

2%

DIRECTLY FROM SELLER/ KNEW THE SELLER

1%

PRINT ADVERTISING

7%

YARD SIGN/ OPEN HOUSE SIGN

100% 28%

REAL ESTATE AGENT

50%

ONLINE

LISTING YOUR HOME

SELLER roadmap

STRATEGIC PRICING

CLOSING This is the transfer of funds and ownership.

Depending on when the buyer moves into the home you will need to be all packed up and ready to move.

INSPECTION The buyer will usually perform a physical inspection of the home.

They may even ask you to make certain repairs.

Your agent will explain all of your options regarding the inspection.

At this point, you and the buyer have agreed to all of the terms of the offer and both parties have signed the agreements.

Your agent will present the benefits and risks of each offer. You will have the opportunity to either accept or counter any offer based on its merits.

MEET WITH A REAL ESTATE PROFESSIONAL There’s no commitment required on your part for the initial meeting. It will be educational and help you identify your next steps.

FINAL DETAILS While under contract the buyer will work with their mortgage provider to finalize the loan and perform other due diligence.

UNDER CONTRACT

CHOOSING AN OFFER

As difficult as it may be, it’s important to review the market analysis and consider your home price objectivity.

ESTABLISH A PRICE S o L D

Your agent will provide a market analysis, which will help you set an asking price.

Congratulations!

YOU’VE SUCCESSFULLY SOLD YOUR HOME

OFFERS AND NEGOTIATION If everything goes well, a buyer (and most often the agent who represents them) will present your agent with an offer.

PREPARE YOUR HOME View your home through the eyes of the buyer and ask yourself what you’d expect. Your agent will offer some useful suggestions.

LIST IT FOR SALE When everything is in place your agent will put home on the open market. It’s critical you make it as possible for potential buyers to view your home.

SHOWINGS Potential buyers may ask to see your home on short notice. It’s best if you can accommodate these requests, you never want to miss a potential sale.

NETWORKING NETWORKING globally Coldwell Banker was built on the principles of honesty, integrity and always putting clients first. We changed the industry then and continue to do so today.

We started 10 years ago in one small office in Bonita.

We now have over 1,000 agents with offices across San Diego County and are the fastest-growing franchise within the brand nationwide. We are continually growing and expanding, and our reach is limitless.

Our full range of real estate services includes residential, commercial, mortgage, escrow, and property management. We are here to help you with all of your real estate needs.

1,000+ AGENTS

3,174

CLOSED TRANSACTIONS IN 2022

$2.86 billion

CLOSED SALES VOLUME IN 2022

ACCOLADES Our incredible production in 2021 earned us the following recognitions:

TOP

5

Ranking among the top 5 real estate brokerages in San Diego County for units and sales volume*

TOP Coldwell Banker Chairman’s Circle representing the top 11% % award, of affiliates nationwide

10

1

The #1 Coldwell Banker affiliate company in California

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The #7 Coldwell Banker affiliate company nationwide

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*Source: San Diego Business Journal, March 21, 2022 list of largest residential real estate brokerages in San Diego

ROBUST marketing

WHAT SETS TEAM RATCLIFFE APART FROM OTHER AGENT:

• • • • • • • • • • •

•

Team Approach Dedicated Marketing Concierge Support Professional Photography Engaging Digital Storybook Stunning Property Highlight Videos and Home Tour Custom Marketing Timeline Distinctive Property Brochures Home Simplicity eMagazine Exposure Global Luxury Branding Custom Single Property Website Pay-per-click campaign - Facebook Platform - Instagram Premier exposure on: - Zillow.com - Realtor.com - Trulia.com - ColdwellBanker.com - Redfin

• Hosted weekend open houses • Video and virtual tour marketing • Targeted email blasts to extensive network • Weekly exposure to local brokerage network • National and international brokerage network • Pre-marketing email blast to our database • Exclusive property tours • Multiple Listing Service input with featured supplement • Deliver of documents and brochures • Complimentary pre-qualifications for potential management • Escrow management • Follow-up

Buyers search on many unique platforms, from home search websites, to newspapers, to neighborhood open houses. We know the kinds of buyers looking for a home like yours, and are able to tailor our marketing strategy to them.

MAXIMUM exposure

GET FEATURED I will feature your home on the top home search sites, on social media and syndicate it to over 400+ other sides.

Homes that receive the top 10% of page views sell an average 30 days faster!

AFTER LISTING YOUR HOME

SHOWINGS A few tips to help your home showings go as smoothly as possible FLEXIBLE Be as flexible and accommodating to the buyers schedule as possible.

We want to avoid having missed opportunities if at all possible.

INFORMED Make sure everyone in the home is informed when showings are to happen so they can keep their spaces clean.

DAILY CLEANING Keep up with daily messes. Wipe down kitchen and bathroom counters before leaving for the day.

ODORS Avoid strong-smelling foods: Keep your meal prep as neutral and simple as possible.

FURRY FRIENDS Keep pet areas clean. Clean up after your pets immediately and wash their bedding regularly. Hide pet food or litter. Not everyone is a pet person and it may hinder their ability to picture themselves living there.

NATURAL LIGHT Open blinds and curtains and let in as much natural light as possible.

Leave lights on before you leave for a showing.

TRASH Empty trash cans to avoid any odors. Try and empty trash cans nightly so that the home is fresh when you leave for the day.

TEMPERATURE Keep the room temperature comfortable. This demonstrates to buyers that the HVAC is working properly.

PERSONALS Make sure you place all valuables and prescriptions out of site and in a safe place.

VACATE Having a seller present can make buyers feel awkward. We want to make the buyers feel at home and stay awhile.

OFFERS Price is just one of many considerations when deciding which offer is best for your home. Here are some of the other factors that matter: CONTINGENCIES The fewer contingencies and the shorter the time period the better.

ALL CASH BUYER All cash offer is usually more appealing than a finance offer as the seller doesn’t need to worry about if the bank will approve the buyers loan.

PRE-APPROVAL Assures home sellers that the buyer can get the loan they need.

LOAN TYPE A conventional loan is often the least complicated which is an appealing choice for sellers. An FHA loan can cause delays because they require certain repairs and approvals.

CLOSING TIMELINE You might need to close quickly to move on to the next adventure, or you might need to extend closing to allow time for next home to be ready. Choosing the offer with the closing time that fits your needs will be most attractive to you.

CLOSING COSTS Sometimes an offer comes in high, but the buyer asks you to pay a percentage of the buyer’s closing costs.

REPAIR REQUESTS If the home needs some repairs, but you don’t have the time or money to do them, a buyer who will do them for you might be what you need.

OFFER PRICE Of course price matters too! If a high offer will cost you more in closing costs, repairs, or other factors ­— then it probably won’t be the best offer.

CONTRACT TO CLOSING

NEGOTIATIONS AFTER AN OFFER IS SUBMITTED

WE CAN: • Accept the offer • Decline the offer If the offer isn’t close enough to meet your expectations and there is no need to further negotiate.

• Counter-offer A counter-offer is when you offer different terms to the buyer.

THE BUYER CAN THEN: • Accept the counter-offer • Decline the counter-offer • Counter the offer You can negotiate back and forth as many times as needed until you reach an agreement or someone chooses to walk away.

OFFER IS ACCEPTED You will sign the purchase agreement and you are now officially under contract! This period of time is called the contingency period.

Now inspections, appraisals, or anything else built into your purchase agreement will take place.

home

INSPECTIONS WHAT IS INCLUDED Roof & Components Exterior & Siding Foundation Crawlspace Structure Heating & Cooling Plumbing Electrical Attic & Insulation Doors, Windows & Lighting Appliances (limited) Attached Garages Garage Doors Grading, Drainage & All Stairs

FAQ INSPECTION TIME FRAME TYPICALLY 10-14 DAYS AFTER SIGNING CONTRACT. NEGOTIATIONS USUALLY HAPPEN WITHIN 5 DAYS. COSTS NO COST TO THE SELLER. THE BUYER WILL CHOOSE AND PURCHASE THE INSPECTION PERFORMED BY THE INSPECTOR OF THEIR CHOICE. POSSIBLE OUTCOMES INSPECTIONS AND POTENTIAL REPAIRS ARE USUALLY ONE OF THE TOP REASONS A SALE DOES NOT CLOSE. COMMON PROBLEMS COULD BE FOUNDATION, ELECTRICAL, PLUMBING, PESTS, STRUCTURAL, AND MOLD. UPON COMPLETION: BUYER CAN ACCEPT AS IS BUYER CAN SUBMIT A REQUEST FOR REPAIRS BUYER CAN CANCEL CONTRACT

HOME appraisal If the buyer is seeking a loan to purchase your home they will need to have an appraisal performed by the bank to verify the home is worth the loan amount. As a seller we want the property to appraise for at least the sale amount or more. It is very difficult to successfully contest your appraisal.

An experienced agent demonstrates certain strategies to reveal value of the home prior to the appraisal.

APPRAISAL COMES IN AT OR ABOVE SALE PRICE

You are in the clear, and closing can begin!

APPRAISAL COMES IN BELOW SALE PRICE • Renegotiate the sale price with the buyer • Renegotiate with the buyer to cover the difference • Cancel and re-list • Consider an alternative all-cash offer

FINAL STEPS

FINAL stepsFOR SELLERS CANCEL POLICIES Once title transfer has occurred contact your insurance agent to cancel your policy so you can receive a refund of any prepaid premiums.

CHANGE ADDRESS Let everyone know your new address. Submit a change-of-address form to the post office.

TURN EVERYTHING OFF Turn off valves to the sinks, toilets, appliances, and water heater. Turn off all light switches and fans.

Lastly, call the electric company.

GATHER HOME PAPERWORK Put together a packet of manuals, receipts, and any warranties as well.

CLEAR OUR PERSONALS Move out your personal belongings completely.

Check all drawers, cabinets, and closets.

CLEAN Ensure that your home is completely clean upon leaving the home. Clean the cabinets, refrigerators, and other appliances inside and out. Thoroughly clean out garage. Schedule trash pick up prior to day of closing. Leave your home the way you would like to find it if you were the buyer.

INCIDENTALS Leave all house keys, remotes, gate keys, pool keys, and mailbox keys in a drawer in the kitchen.

FLOORS Vacuum and sweep floors one more time.

LOCK UP Ensure all blinds are closed, and lock the windows and doors.

RECOMMENDED

resources

GENERAL CONTRACTOR ABRAHAM TILE MASTER 619-632-2886 PAINTING AMBRAHAM TILE MASTER: 619-634-2886 JOSE ADRIAN: 619-508-3870 SCOTT TRAN: 858-405-9953 HOUSE CLEANING CARMEN CARRANZA 619-765-6587 FLOORING SAMIR WOOD FLOORING 619-929-5320 ELECTRICIAN LEO ELECTRICIAN: 619-608-5203 MIKE NEYOY: 619-666-1747 WEBSITE.COM PLUMBING FABIAN: 619-279-6403 MANNY (PREMIER PLUMBING): 619-300-0730 LANDSCAPING HENRY’S LANDSCAPING 619-804-9550 HANDYMAN JEFF NORTON 619-948-4962 CARPET CLEANING VEGA CARPET CLEANING 619-540-8708 POOL GUY ALBERTO VARGAS: 619-559-4351 JOHN L. GROH (SYNERGY POOL & SPA): 760-415-2113 DAMAGE REPAIR RESTORATION INC: FIRE AND WATER DAMAGE RESTORATION 619-607-3857

COLDWELL BANKER GLOBAL LUXURY

The Coldwell Banker Global Luxury® program redefines the world of luxury real estate marketing. The prestige of the Coldwell Banker® name, combined with state-of-the-art technology, bespoke marketing strategies and one of real estate’s most robust global networks encompassing 96,000 independent sales associates in approximately 2,800 offices in 41 countries and territories, culminates in extraordinary representation that crosses oceans, continents and language barriers. Our Luxury Property Specialists — many of whom rank among the top luxury real estate agents in the world — have a track record of representing some of the most significant properties of all time. Your luxury is our legacy.

BRAND POWER GLOBAL CONNECTIONS A LUXURY LEADER MARKETING MASTERS This is the Coldwell Banker Global Luxury® program at its essence.

POWER IN

numbers The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.

100,000+

3,000

41

AGENTS

OFFICES

COUNTRIES & TERRITORIES

Andorra Argentina Aruba Bahamas Bermuda Cambodia Canada Cayman Islands Chile China

Costa Rica Curaçao Cyprus Dominican Republic Egypt England France Grenada India Indonesia

Ireland Italy Jamaica Luxembourg Malta Mexico Netherlands Portugal Sint Maarten Singapore

Spain St. Kitts and Nevis Thailand Turkey Turks and Caicos United Arab Emirates United States Uruguay Virgin Islands (British) Virgin Islands (U.S.)

ELITE INTERNATIONAL

syndication

The Coldwell Banker Global Luxury® program has partnered with some of the world’s most exclusive and high-performance real estate websites to maximize the global exposure of your luxury home.

92+ P O R TA L S

60+

COUNTRIES

161.37

MILLION POTENTIAL BUYERS

T H E L A R G E S T I N T E R N AT I O N A L R E A L E S TAT E A D V E R T I S I N G N E T W O R K

ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s

16

LANGUAGE T R A N S L AT I O N S

Anjuke, the United Kingdom’s Properstar UK, and India’s 99acres.

REALVITALIZE:

FIX IT UP WITH NOTHING UP FRONT With a home in top condition, you can maximize your selling price. The RealVitalizeSM program helps with home improvements and repairs to prep your home for sale.

We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. The results speak for themselves — on average,

Fix it UpRealVitalize with Nothing Up front properties sell at or above list price.*

With a home in top condition, maximize your selling price — with no payment until closing.

| improvements USE THE PROGRAM HELP The RealVitalizeSM program helps with home and repairs toTO prep your WITH: home for sale. We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. it Up with Nothing UpRealVitalize front properties• sellLandscaping/ results are remarkable – on • average, at or above list price*.

•TheFix Painting Cleaning

•

Curb Appeal With a home in top condition, maximize•yourHandyman selling price — with no payment until closing.

Staging Services

Use the RealVitalize program to help with: much more!

The RealVitalize program helps with home improvements and repairs to prep your home for•sale.And •Painting Room Renovations • Electrical Handyman Services We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups.

Electrical The results are – on average, properties sell at or above list price*.

•Staging Flooring &remarkable Carpentry • RealVitalize Plumbing Room Renovations Plumbing Use the RealVitalize program to help with: Flooring and Carpentry Landscaping/Curb Appeal Painting Handyman Services Cleaning And much more!

Staging Electrical SM

Room Renovations Flooring and Carpentry Cleaning

Plumbing Landscaping/Curb Appeal And much more!

before

after To learn more, visit realvitalize.com. after

“We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped “We used RealVitalize to restore this seller’s and staged. When we listed, we received multiple home.

We cleaned, painted, installed new floors, offers and were under contract in 5 days. I sold updated the kitchen and bathrooms, landscaped this home at 30% more than my client’s previous list price with a prior agent.and The staged. seller was thrilled!”

When we listed, we received multiple

offersCAand were under contract in 5 days. I sold - Katherine B., Agent, Topanga,

After

*Based on program data from Aug. 2019-Jan. 2021.

To learn more, visit realvitalize.com. *Based on program data from Aug. 2019-Jan. 2021. *Based on program data from Aug. 2019-Jan. 2021.

Before before

this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”

- Katherine B., Agent, Topanga, CA

REVIEWS They’re my family! Team Ratcliffe does not only take care of your real estate needs but they will go above and beyond to get the job done. Our house got sold even before it went officially on the market. The purchase of our new home was the best move we’ve done towards getting what we want for our family and our future. The whole process wouldn’t be possible without team Ratcliffe.

Absolutely 5 stars!

- Ramos Family

Pam and her team are amazing! Pam helped us to purchase our first California home in 2008. Pam puts her heart and soul into every transaction she facilitates! As life will be taking our family to the east coast, of course we enlisted Pam to sell the very same house she helped us buy 12 years ago! Within 24 hours we had two offers, within 36 hours we were in Escrow! Pam is extremely knowledgeable of the market and the process. She has incredible negotiating skills, and if she misses your call, she always calls you back within 5 minutes. She makes purchasing and/or selling a home as stress free as possible. There is a reason that Pam and her team continue to win real estate awards year after year. Not only is Pam one of the best REALTORS® in all of San Diego County, if you hire her, you will gain a family member. We love you Pam, Michael, and Team Ratcliffe - forever!

- Laportester

I recently sold my house, and it turned to a rocky road with my first agent. Then I spoke with Pam Ratcliffe on the phone and it was turning a nightmare to a sweet dream full of hope. In one word Pam Ratcliffe is an EXCELLENT agent.

She is knowledgeable, dedicated and honest, organized, caring, and ALWAYS POSITIVE. She constantly reassured me through difficulty and was very caring about my situation. When Pam became my agent, I had multiple buyers every day who were visiting my house and Pam was updated me by minutes about the result and what to expect next. She kept the process very organized which helped me to be able to schedule my day ahead and get through a very busy day at work at the same time.

- Aarshadi2014

Pam and her team are amazing! My fiance and I were first time homebuyers and she took the time to carefully walk us through the process. We discussed with her what we were looking for in a home, and at every house Pam would discuss pluses and minuses and be completely honest about what we were buying. Furthermore, Pam was incredible of getting us the perfect house at the perfect price! She advocated for our needs when making offers and was able to settle aspects that my fiance and I didn’t know we could get! She looked out for us throughout the entire process and has became a true friend to the family that we sincerely hope to stay in touch with!

- Christina

REAL ESTATE TERMS ADJUSTABLE RATE MORTGAGE (ARM) The interest rate is tied to a financial index making the monthly mortgage payment go up or down over time.

ANNUAL PERCENTAGE RATE (APR) The percent of interest that will be charged on a home loan.

APPRAISAL A report highlighting the estimated value of the property completed by a qualified 3rd party.

This is typically done for the benefit of the buyer or the buyer’s lender to ensure the property is worth the purchase price.

ASSOCIATION FEE/HOA FEE In addition to a mortgage, certain housing communities such as townhomes have a monthly fee associated with maintaining the common areas and amenities.

BALLOON MORTGAGE A long-term mortgage loan that starts small but has a large payment due at maturity.

CLOSING When the new title to the property is officially recorded by the County Recorder’s Office and ownership of the property transfer to the new buyer.

CLOSING COSTS The buyer and seller have expenses associated with the transaction other than that of the actual cost of the home. For example, the buyer has a variety of fees due for obtaining a new loan and the seller must pay commission to both agents.

CLOSING DISCLOSURE A form that provides the final details about the mortgage loan. It includes loan terms, projected monthly payments, and how much the extra fees will be.

COLLATERAL Something of value (in this case your home) that is held to ensure repayment of a mortgage or loan.

COMMISSION A percent of the sale price of the home that is paid to agents. The seller pays commission to both the buyer and listing agent.

REAL ESTATE TERMS COMPARABLES Homes in the area of interest that have recently sold that similar features.

CONTINGENCIES Conditions which must be met in order to close. Contingencies are typically tied to a date, referred to as a deadline. If the contingency is not satisfied the contract may be canceled.

PRINCIPAL The underlying amount of the loan which is actually borrowed.

PROPERTY TAXES These are the taxes that are enforced by the city, town, county, and state government entities. Sometimes they are included in the total monthly mortgage payment paid to the lender and sometimes they are paid directly by the home owner.

REO Real estate owned properties or foreclosed properties currently owned by a financial institution such as the bank that made the loan to the previous owner.

REVERSE MORTGAGE This is specifically for seniors and it allows them to convert the equity in their home to cash.

SHORT SALE A situation when the seller’s lender is willing to accept an offer and allows the sale to be completed for an amount less than the mortgage owned by the seller.

TITLE A legal document providing current and proper ownership of the property. Also referred to as a Title Deed, this document highlights the history of property ownership and transfers.

UNDERWRITING The process in which the potential home buyer is evaluated for their financial ability to obtain and repay a loan. This normally includes a credit check and an appraisal of the property.

VA LOAN Special no down payment loans that are available to Americans who have served in the Armed Forces. These loans are issued by private lenders and are guaranteed by the Department of Veterans Affairs.

TEAM RATCLIFFE

guarantee WE PLEDGE TO GIVE YOU THE BEST AND MOST PERSONALIZED MARKETING TO GET YOUR PROPERTY SOLD! We also give you our full concierge service and our guarantee to take care of all the details for you!

WE KNOW THE IMPORTANCE OF THE INTERNET! Buyers will use the Internet first and foremost in some way to aid in their home search. Your property will be automatically be featured on over 200+ of the most popular social media and home sites!

WE SPREAD THE WORD Of course, you can expect from us all of the usual advertising: Open House: Increases traffic to your home; creates a buzz around your home; information delivered to all your neighbors.

Property Brochures and Collateral: Placed in brochure box on your yard sign; featured at our office in a high visibility area Inventory Strategy: Pitched to 1,000+ Coldwell Banker West associates across the nation and online.

AND THERE’S MORE! WE’LL DISCUSS ALL OF OUR STRATEGIES ONCE WE GET

together!

FROM LISTED TO

ra tc

REALTOR® | DRE# 01152227 619.981.5606.

TeamRatcliffe@cox.net | TeamRatcliffe.com

m

Pam Ratcliffe

liffe

Sold

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