the STORY
We tell
Built on the events, moments, and experiences that make homes so undeniably special.
MELINA RISSONE
tell me about your home What has been your favorite feature about this home? What has been your least favorite feature about this home? Do you anticipate any challenges selling your home? What are you looking for in an agent? How soon do you need to move? What has been your favorite about this neighborhood? What has been your least favorite about this neighborhood? What drew you to buy this home? While working with a Realtor previously, in what areas were you most pleased? ...which areas were you most disappointed? Why are you selling?
LISTING YOUR HOME WITH
SRES, RCS-D , DRE #01498140
619.865.6017 melina@melinarissone.com
MELINA RISSONE
About
Melina Rissone
Having sold properties for more than 17 years and earned various prestigious awards throughout the course of her career, Melina Rissone has more than earned her reputation as one of San Diego's most skilled and trustworthy real estate brokers. Her following of loyal clientele is a testament to the level of dedication she puts forth in every transaction she oversees. Hardworking, attentive to detail, and a strong negotiator when it comes to the financial aspect of buying or selling a home, Melina gives clients a competitive edge when it comes to accomplishing their goals in the best and most lucrative manner. top 3% of Coldwell Banker sales professionals worldwide, 2021. She has been awarded the Coldwell Banker President’s Elite Award. Top 4% in sales in San Diego County of all sales professionals, 2021
Passionate about Real Estate and its possibilities, Melina specializes and is certified in the following: Cartus Network Inventory Specialist and Cartus Network Marketing Specialist since 2015. With market-leading expertise and continuous training through this award-winning program, agents sell homes faster than the national average. Our agents local market expertise is demonstrated by an average Broker's Market Analysis (BMA) variance of 3.85% last year. This means more accurate pricing, shorter marketing times, and higher amended sale rates when working with our firms. RCS-D Designation, a Real Estate Collaboration Specialist for Divorce. This designation provides the mastery and due diligence a Realtor needs to competently represent divorcing clients with their real estate. Coldwell Banker Global Luxury and Institute of Luxury Home Marketing certified.
SRES Certification thru NAR is a Seniors Real Estate Specialist certification. Melina has demonstrated the necessary knowledge and expertise to counsel clients age 50+ through major financial and lifestyle transitions in relocating, refinancing, planning their retirement or selling the family home.
Whether clients aim to purchase the home of their dreams, sell a property, or make an investment for their future, Melina's market expertise, proven foresight and meticulous planning strategy ensure a successful endeavor each and every time. Melina is bilingual in English and German.
why work with
Melina
You’ll have me, an expert, to guide you through the process and the demanding market we are in. My mission is to save you time and frustration while doing everything I can to put as much money in your pocket as possible while providing an easy, wonderful, and painless home selling experience. Get objective information and give market opinion. Benefit from our negotiating experience. I will work hard to sell your home for top dollar in the shortest amount of time.
integrity
service
results
I am true to my word and am not afraid to have tough and honest conversations.
I listen to my clients’ needs and always communicate. After all, communication is key.
Constantly achieving outstanding results for my sellers.
Who You Work With
Matters
MELINA RISSONE
Testimonials My wife and I bought a new house—51 years ago. We found that we needed to sell our house and move to a retirement community. We were extremely fortunate that Melina Rissone was recommended to us. She came to our home, checked it out, and went away to do her research and calculations. Before long she came up with a price range for our approval. It was well beyond our expectations, but she assured us that the place would sell quickly. She put the house on the market on a Wednesday. She arranged a showing the following Sunday. A man who looked on Sunday came back and bought on Monday. Melina and her crew took us through all the paperwork and held our hands while smoothing out the inevitable little glitches. She coordinated our move with the other parties. She was marvelous. Her standard fee was more than worth the effort and expertise that she put forth for us. We strongly recommend Melina for your real estate needs.
Mike Marget | Seller | San Diego, CA
Selling or buying a home is a stressful. When we decided to make the commitment, we knew an expert, such as Melina, would make all the difference. She was able to help us sell our home and purchase another in one seamless transition. We were concerned that our home wouldn’t be able to sell for what we were looking for, so we met with her to discuss the best approach to selling our home. She spent hours with us answering questions, and providing objective market data on homes in our area. Melina held and open house, and in that same week we had multiple offers and sold above price.
Dan Smith | Seller | Chula Vista, CA
This is why we do what we do. Read below about our past client’s experiences when working with us. These are the kind of results you can expect when using us to list your home.
I interviewed three realtors when considering to sell my home. Melina was by far the most communicative and consistent. Her work ethic and communication remained strong throughout the home selling process. She provided me with perspective and insight into how to prepare the house for sale, pricing, and requests from the buyer--all while respecting my ultimate autonomy to make the decision. I appreciated her frank insight and professional demeanor. The steps she took to help coordinate inspections before selling really helped too. Her ability to read the market still astounds.
Lizzie S. | Seller | San Diego, CA
Melina is meticulous in her work ethic. She was quick to understand and identify my needs while being careful and considerate of some details in my life. Outside of the educational videos, she goes above and beyond to make certain you are comfortable with your decision. She also followed up soon after. That was another plus. Thank you Melina!
Juan C. | Buyer | San Diego, CA
Melina and her staff are professional, courteous and extremely knowledgeable. Melina provided excellent communication each step of the way. I’d highly recommend Melina and her team if buying or selling.
Aviv L. | san diego, CA
Great trustworthy people to do business with.
Marcus L. | San Diego, CA
selling quickly with Melina Rissone’s averages in 2021
less hassle 104%
On average, I sell homes
14 days The average time my
above list price & ensure that my clients get the best sale with strategic negotiations.
listings were on the market before going under contract.
884K My average
$16M
sale price in 2021.
With over 16 million in sales volume and 166 homes sold overall, I have the experience needed in the San Diego real estate market.
MELINA RISSONE
honoring your choice by delivering an exceptional experience. Our core values make us a seller’s brand. HOME. It’s the most important thing in our lives. It’s the place we long for at the end of the day, and the place that holds all we love and everything we cherish. And it’s our agents’ mission to bring the joy of home to every one of our clients with unrivaled expertise, passion and energy.
awesomeness. This is the spirit in every Coldwell Banker agent and office. It’s fun, it’s happy, it’s energetic, and its full of life. It’s optimistic and always sees opportunity ahead.It’s a worldwide network of affiliated agents joining forces to share insight and knowledge, so we can all succeed together.
ingenuity. From our very beginning in 1906, we saw things differently. We found new ways to help our clients, and pioneered many industry firsts. From the first real estate code of ethics to the first real estate mobile app, we’ve always been happiest when we’re leading the way to where the industry is going.
excellence. We believe that if you’re going to do something, you should be the best at it. Never settle for average. Always be exceptional. Whether it’s a listing presentation for a potential client, a home staging for an open house, or running an entire office—go beyond what’s merely expected and deliver something amazing.
a m e s sag e f ro m t h e own er
Thanks for getting to know us here at Coldwell Banker West! We’re proud to bring the Coldwell Banker brand and family experience to our home in San Diego, where we’ve grown to become the largest real estate company, now with 12 offices around the county. Our area’s rich diversity is reflected in our team of unique agents — you’re bound to find someone here you can truly connect with, whether you’re looking to buy or sell a home, or to simply understand your options. As the leader in advanced marketing technology, we pride ourselves on our ability to innovate and identify new ways to serve you better. Coldwell Banker led the way in bringing the market into the future with mobile sites, real estate apps, and streaming video, making us the most visited online real estate brand in the world. Our real estate professionals are here to meet your needs and exceed your expectations. As a team, we excel in making the process as smooth as possible, and in taking the time to make sure you understand your options and feel comfortable with your choices. We invite you to see why Coldwell Banker West is the best choice. Simply put, we can help guide you HOME.
Cheers,
Peter Mendiola MELINA RISSONE
yo u r lo c a l experts Coldwell Banker was built on the principles of honesty, integrity and always putting clients first. We changed the industry then and continue to do so today. We started 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the brand nationwide. We are continually growing and expanding, and our reach is limitless. Our full range of real estate services includes residential, commercial, mortgage, escrow, relocation, and property management. We are here to help you with all of your real estate needs.
1,000+ agents
4,752
closed transactions in 2021
$3.81 billion
closed sales volume in 2021
GUIDING YOU HOMe
ac c o l a d es Our incredible production in 2021 earned us the following recognitions:
TOP
Ranking among the top 5 real estate brokerages in San Diego County for units and sales volume*
TOP %
Coldwell Banker Chairman’s Circle award, representing the top 11% of affiliates nationwide
5
11
1
The #1 Coldwell Banker affiliate company in California
6
The #6 Coldwell Banker affiliate company nationwide
# #
*Source: San Diego Business Journal, March 21, 2022 list of largest residential real estate brokerages in San Diego
MELINA RISSONE
getting to know you No two people are alike, just as no two homes are alike.
Getting to know you helps us better understand what is important to you in a home and what your next steps in life are. Through years of dedication, we understand that our clients’ needs are the most important part of the journey. We will get to know your preferred method of communication, what strategies you are most comfortable with, your objectives, and how we can best serve you.
Clear & Open communication
During the sale process, you will receive: •
A thorough assessment and inspection of your home’s style, location, and condition.
•
A fair market evaluation of your property with my recommendations for the best pricing strategy for your home.
•
A copy of your home’s Multiple Listing Service (MLS) printout for you to review for accuracy.
•
A weekly call, text, or e-mail to check in and talk about showing activity and any buyer feedback.
•
In-person appointments to review updated local market conditions and adjust the marketing strategy as needed.
•
An estimate of costs incurred during the sale and your estimated net proceeds once the sale closes.
MELINA RISSONE
working with a coldw
When you partner with a professional REALTOR® who is dedicate
Not all real estate practitioners are REALTORS®. The term REALTOR® is a registered trademark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict code of ethics. On the next few pages are some important reasons why it pays to work with a REALTOR®. You’ll have an expert to guide you through the process. Buying or selling a home requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multi-page settlement statements. A knowledgeable expert will help you prepare the best deal and avoid delays or costly mistakes. objective information & opinions. REALTORS® can provide local community information on utilities, zoning, schools, and more. They will also
be able to provide objective information about each property. A professional can help you answer these two important questions: Will the property provide the environment I want for a home or investment? Will the property have resale value when I am ready to sell? Find the best property available. Sometimes the property you are seeking is available but not actively advertised, and it will take some investigation by your REALTOR® to find all available properties. Benefit from their negotiating experience. There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. In addition, the purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your
well banker realtor ®
ed to finding you a home that meets your needs, you free up your time!
agent can advise you as to which investigations and inspections are recommended or required. Real estate has its own language. If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the language. REALTORS® have done it before. Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. And even if you’ve done it before, laws and regulations change. REALTORS®, on the other hand, handle hundreds of real estate transactions over the course of their career. Having an expert on your side is critical.
buying and selling can be an emotional undertaking. And for most people, a home is the biggest purchase they’ll ever make. Having a concerned but objective third party helps you stay focused on both the emotional and financial issues most important to you. Ethical treatment. Every member of the NATIONAL ASSOCIATION of REALTORS® makes a commitment to adhere to a strict Code of Ethics, which is based on professionalism and protection of the public. As a client of a REALTOR®, you can expect honest and ethical treatment in all transaction-related matters. It is mandatory for REALTORS® to take the Code of Ethics orientation and they are also required to complete a refresher course every four years.
Buying and selling is emotional. A home often symbolizes family, rest, and security — it’s not just four walls and a roof. Because of this, home MELINA RISSONE
MARKETING
Strategy
Reaching the largest pool of most likely buyers.
innovative virtual marketing As the number one most visited real estate brand online*, we know the difference it makes to have your home digitally visible. Yesterday and today, we continue to use innovative tools to connect your home with the right buyer. cbx buyer locator tool
• • •
Big data and predictive analytics help me create efficient and effective marketing plans targeting areas where buyers will likely live. This tool is exclusive to Coldwell Banker and its affiliates, providing insight into statistics and trends that other agents do not have access to. Heat maps illustrate buyers in cities that are most likely to relocate to the listing area.
Increased Digital reach
• • • •
Here at CBW, we take marketing to the next level. We have an exclusive relationship with Facebook that markets your listing to buyers looking in your area. We use innovative 3-D imaging software that allows potential buyers to walk through your home virtually. Creative and interactive digital brochures promote your home elegantly while keeping buyers safe. Single property websites can share gorgeous professional photography and additional home details.
Social media ads
• • •
Our exclusive relationship with Facebook allows our agents to easily run ads that are fully optimized to get the most amount of eyes on your home. A, B, C split testing pushes the most engaging ad out on Facebook and its suite of advertising tools. We can then share very specific analytics about the exposure your property is getting online.
* Reflects total website visits for 2019. Source: comScore 2019 Media Trends.
MELINA RISSONE
proven results marketing system Basic services are where most agents stop. For us, it’s just the start!
The basics:
• • • • •
Multiple Listing Services (MLS) Property flyer Open house (if applicable) Provide forms for seller’s disclosure
• • • •
Broker’s open house
• • • •
Professional photos and virtual tour
Comparative market analysis Lockbox Financing sheet
REALTOR® inspection custom curated marketing services:
• Listing will be featured on personal website,
single property website & syndicated to hundreds of real estate websites
• Professionally designed print materials • Advertising through Broker Caravan Meetings • Personalized follow up showing & buyer feedback
• Weekly marketing updates emailed with all new comparable data
• Top Producer & Referral Agent Network mailer • Union Tribune print advertising: selective neighborhood publication.
Free design consultation & color analysis Direct mail marketing campaign Customized social media marketing on Facebook & Instagram, google ads, and YouTube videos
• Qualification of all potential buyers before • • • • •
presentation of offers
Organize & schedule approved trade vendors Coordinate & meet vendors and contractors Achieve best seller net in shortest amount of time Full-service team whenever you need us Guaranteed service satisfaction or the right to cancel
unparalleled marketing services:
• Worldwide internet exposure - Coldwell Banker
• Kartikay Escrow Corporation and California
• 3-D property tour and floor plan • Professional video and photography • Showing Suite automated feedback response
• • • • •
enhanced home listing on Zillow, Trulia, SignonSanDiego.com
• • • •
system
Direct-to-agent leads Agent network communication (CBW Chat) Professional agent and broker team support Staging, design, and renovation services
Preferred Escrow - escrow services
Point Mortgage Company - financing Agent guided disclosure document review Service performed guarantee Customized YouTube channel Collaboration with on-staff marketing brand manager
• Licensed support staff • Full-time Broker office manager
virtual staging Box Brownie offers professional photo editing, virtual staging and renovation, floor plans and renderings to enhance the value of your prperty • Sell properties 50% faster • Increase prospects and buyer interest
• 90% of buyers start looking online,
where you only have a few moments to catch a buyer’s interest
• 83% of staged properties sell for the asking price or above
• Home buyers want to see beautiful
DAY TO DUSK
Before
After
Before
After
photos
• Fill your listing with stylish furniture which allows buyers to visualize themselves in the home
• Virtually furnish an entire room • Homes that are staged sell 75% faster than those that are not
RENDERING
VIRTUAL STAGING
MELINA RISSONE
Marketing Your Home: Und In real estate marketing, there is no such thing as one-size-fits-all. Buyers search on many unique platforms, from home search websites, to newspapers, to neighborhood open houses. We know the kinds of buyers looking for a home like yours, and are able to tailor our marketing strategy to them.
ONLINE EXPOSURE Almost 100% of homebuyers are looking online. Marketing your property on the internet is essential in accessing a worldwide audience. Digital MARKETING We drive traffic from social media to your online listing with targeted ads to buyers, posted from our proprietary CBx platform. Additionally, your listing will be featured in our monthly Home Simplicity eMagazine. PROFESSIONAL PHOTOGRAPHY Well-lit and high resolution photography is essential to showcase your home in the best possible way. PROPERTY VIDEO & VIRTUAL TOURS We help your home stand out by applying the latest in video and virtual-tour marketing.
derstanding Today’s Buyer REALTOR® NETWORK Your home will be exposed to an expansive network of local and global real estate agents, placing your property in front of buyers that are searching for a house just like yours. OPEN HOUSE An open house creates a comfortable setting for potential buyers to view your property. PROPERTY FLYERS AND DIRECT MAILERS With Coldwell Banker West, we use professionally designed brochures and postcards — to present your property in the best way possible. YARD SIGNS Yard signs create visibility in the community and are an easy way for potential buyers to reach out for more information. SECURE LOCKBOX A lockbox allows trusted real estate agents to show your property while providing you peace of mind that your home is secure. SHOWING FEEDBACK The best way to ensure your selling strategy is working is to hear from prospective buyers and agents. We automate our feedback so you are never left guessing what buyers are thinking.
WE HAVE YOUR NEEDS IN MIND We will work with you to tailor a marketing plan that suits your individual needs. We will work closely with you to make sure you are comfortable with every step of the marketing process. As part of your team, we want to make sure selling your home is as seamless and effortless as possible.
MELINA RISSONE
maximum online exp osure With 99% of buyers searching online, we pull out all the stops to ensure that your home is seen by the right buyer. Here are some of our unique and exclusive marketing options that take your listing to the next level.
MODERN LUXURY 1234 EASY STREET | SAN DIEGO, CA 92130
digital interactive brochure
featured in home simplicity e-magazine
Virtual 3-D Tour & Professional Video
global reach on coldwellbanker.com
syndication with the top real estate sites
single property websites
EXCLUSIVE access to facebook social ad engine
COMPREHENSIVE INTERNET MARKETING Our goal when selling your home is maximum online exposure. LISTING SYNDICATION
Our internet marketing strategy includes syndication of your listing, ensuring your property’s details are available online in the most effective places people search for their homes.
MELINA RISSONE
COLDWELL BANKER BUYER LOCATOR TOOL The Coldwell Banker Buyer Locator is an integral part of our technology suite, intended to provide market research information about the zip code your property is located within. Big data and demographics power this cutting-edge tool that enables us to determine where likely buyers for your property are coming from. It also provides insight into how to target those buyers and strategically market the property.
• • • •
Median age Average education level Homes with children Average family size
• • • •
Median commute time Average household income Median mortgage debt Increase in resident’s income
RealVitalize: Fix it Up with Nothing Up front With a home in top condition, you can maximize your selling price. The RealVitalizeSM program helps with home improvements and repairs to prep your home for sale. We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. The results speak for themselves — on average, RealVitalize properties sell at or above list price.*
Fix it Up with Nothing Up front With a home in top condition, maximize your selling price — withTO noHELP payment until closing. | USE THE PROGRAM WITH: SM The• RealVitalize helps with•home improvements your home for sale. We cover Fix it Up program with Nothing Up front and repairs•to prep Painting Cleaning Landscaping/ your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. Curb Appeal • aStaging Handyman home in top condition, maximize • your selling price —Services with no payment until closing. TheWith results are remarkable – on average, RealVitalize properties sell at or above list price*. • And much more! • Room Renovations • Electrical
The RealVitalize program helps with home improvements and repairs to prep your home for sale. We cover Flooring Carpentry Plumbing your up-front costs&and get paid back when home sells. No hidden fees, interest charges or markups. Use the RealVitalize program toyour help with: The results are remarkable – on average, RealVitalize properties sell at or above list price*.
•
SM
•
Painting Staging Use the RealVitalize program to help with: Painting Room Renovations Staging Flooring and Carpentry Room Renovations Cleaning Flooring and Carpentry Cleaning
Handyman Services Electrical Handyman Services Plumbing Electrical Landscaping/Curb Appeal Plumbing AndAppeal much more! Landscaping/Curb And much more!
before “We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my used client’s RealVitalize previous “We list price with a prior agent. The seller was thrilled!”
after
-
To learn more, visit realvitalize.com.
to restore this seller’s home. We cleaned, painted, installed new floors, Katherine B., Agent, Topanga, CA the kitchen and bathrooms, landscaped updated and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”
After
*Based on program data from Aug. 2019-Jan. 2021.
after
BEFORE
before
- Katherine B., Agent, Topanga, CA
To learn more, visit realvitalize.com. *Based on program data from Aug. 2019-Jan. 2021. *Based on program data from Aug. 2019-Jan. 2021.
MELINA RISSONE
home enhancement checklist How exciting – you’ve decided to sell your home! Now it’s time to see it from a buyer’s perspective. Let’s review this home enhancement checklist together and decide what changes you can make to ensure your home photographs beautifully, presents well to buyers, and helps maximize your potential financial return.
KITCHEN:
ENHANCEMENT KEY
c c
Tidy Up
Less is more! Store away any items you don’t use.
Remove everything from exterior of the refrigerator (pictures, magnets, etc.) Remove any paper, mail, and other items from counter tops
c
Clear counters and sink of all dishes and pans
A clean home gives the impression that it has been well cared for. A simple fresh coat of paint and deep clean are always a good idea.
c
Polish sinks and wipe down cabinet fronts
c
Clean all appliances, outside and inside
c
Mop kitchen floor
c
Air out and deodorize garbage/recycling area
Patch it Up
c
Take care of minor issues before your home goes on the market.
Repair any sink/faucet leaks
c
Repair/replace any broken appliances
c
Repair any non-working cabinets or drawers
Add Finishing Touches
c
Patch and paint ceilings and walls if necessary
c
Lay down a throw rug
c
Add small plants
Clean Up
Make your home stand out with little extras.
BATHROOMS: c
c
Clear any extra gadgets/appliances
Clear clutter and unnecessary items from counter top
THE LIVING AREA: c
Clear clutter like newspapers and mail
c
Discard any worn furniture, rearrange furniture, and store extra pieces
c
Organize all cabinet interiors
c
Clean bathtub, toilets, and sinks
c
Mop bathroom floor
Straighten bookshelf contents
c
c
c
Polish bathroom fixtures and mirror
Vacuum/mop floors, clean and deodorize carpet
Repair leaky faucets, toilets, or sinks
c
Polish furniture
c
Grout and caulk tile work if necessary
c
Dust or wipe down lighting fixtures
c
c
Ensure all light fixtures and bulbs are working
c
Wash windows
Light a scented candle
c
Clean fireplace
Add coordinating towels, shower curtain, and décor
c
Patch and paint ceilings and walls
c
Add a scented candle, fresh flowers
c
Rearrange pictures to highlight areas
c
Add lighting if room is dark
c
c c
Patch and paint ceilings and walls if necessary
Tidy Up | Clean Up | Patch it Up | Add Finishing Touches
EXTERIOR: c c
Mow lawn, trim trees and bushes Pull weeds, rake leaves, dispose of any dead plants
BASEMENT & GARAGE: c
Organize and declutter all spaces
c
Box up and store away unnecessary items
c
Sweep and mop floors
c
Put away outside tools and equipment
c
Wash windows (outside and inside)
c
Sweep driveways and sidewalks
c
c
Repair windows and doors
c
c
c
c
c
Repair any major cracks in sidewalks or driveway Repair shutters, gutters, windows, fencing, siding, or roof shingles Improve yard landscaping with new sod, flowers, plants, and mulch
c
Add a welcome mat at the entrance
c
Replace house numbers
c
Add a hanging or potted plant
BEDROOMS: c
Clean and declutter children’s bedroom, put toys away
c
Discard any worn furniture, rearrange furniture, and store extra pieces
c
Store seasonal clothing elsewhere to make more room in closets
Remove any cobwebs and dust from window sills, walls, and ceilings Clean windows, outside and inside Ensure all A/C, heating, and water heater appliances are working
LAST MINUTE CHECKLIST Complete these last-minute touches when a buyer is on the way to view your home! EXTERIOR: c
Clean up after pets
c
Pick up toys or tools on lawn
c
Clear all driveways and walkways
INTERIOR: c
Freshen air by opening windows
c
Make sure all clothing is put away
c
Quick tidy up
c
Install a working smoke detector in each bedroom and one in each hallway
c
Only play instrumental music
c
Install a working carbon monoxide detector on each level of the home, preferably in a hallway
Other Observations:
c
Patch and paint ceilings and walls
c
Add plants
c
Add throw pillows to beds
MELINA RISSONE
the selling
Process
From beginning to end, we will communicate and guide you through the process of selling your home.
what is escrow?
Escrow is the process where parties (buyers/sellers) transfer real estate documents, funds, and other valuable items with a neutral third party like an escrow agent. These items are held in trust by the escrow agent until a specific condition or event takes place according to mutual and specific instructions from both parties. In other words, escrow is the repository for your receipt, exchange and distribution of items and documents that are needed in order to transfer or to finance real estate transactions. Once the necessary events occur or the conditions have been met, the distribution, sale, or transfer takes place. When all elements necessary to complete the transaction have happened, the escrow is then closed.
MELINA RISSONE
negotiations
As experienced REALTORS®, we have trained extensively on how to negotiate on your behalf as well as how to manage the following areas: •
Contract terms and conditions
•
Escrow instructions
•
Counteroffers
•
•
Seller disclosures
Communication with the mortgage lender
•
Review of the title report
•
Preparation of recent, comparable home sale reports
•
Buyer’s home inspection and reports
•
•
Clear communication with the buyer’s agent on the buyer’s side
Termite inspection and reports
•
Buyer’s request for repairs
Once You Accept An Offer Escrow Begins Use this flow chart to see the process of escrow from start to finish.
BUYER Selects a REALTOR®
START
BUYER
SELLER
Gets pre-approved by lender if new loan needed
BUYER
Views homes with Real Estate Professional
Inspection reports sent to applicable party, reviewed and notified
Appraisal ordered and completed
SELLER Selects a REALTOR®
Prepares house for showing & selling
BUYER
Selects home and submits contract with Loan Status Report (LSR)
Inspections ordered
BUYER
SELLER
Reviews and accepts contract from buyer
Escrow opened and preliminary report ordered
BUYER
Advises escrow of home insurance policy
Receives final loan approval from lender
BUYER
Closing documents compiled by escrow
Loan Documents prepared by lender and sent to escrow
Loan documents returned to lender for review
Escrow ensures all contract conditions have been met
Lender “funds loan” (sends funds to escrow)
BUYER
After recording, confirmed escrow disburses funds
Documents recorded and escrow closed
Deposits required funds
Receives key from real estate professional
Final documents sent to interested parties
MELINA RISSONE
the pricing
Strategy
Selling Your Home: How to Get the Most Money Every home seller wants to maximize their financial return. Here are tips to ensure you’ll receive the highest price possible. 1. PRICE IT COMPETITIVELY This may seem counterintuitive when trying to receive the best offer on your home. Most sellers think that they should price their home over market value to leave room for negotiation. However, when they do this, it makes the demand less for this home (meaning little to no negotiations.) See chart below for more details. A house that’s priced lower could generate higher interest and demand. This means there will be more people interested, and thus more room for negotiations. Buyers will bid against each other, which will result in the potential sales price going up. Advice from Realtor.com:
“Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.”
2. USE A REAL ESTATE PROFESSIONal A recent study from Collateral Analytics revealed that For Sale By Owner (FSBO) homes don’t actually save the seller money. In many cases, it actually costs them more than it would with an agent. The study analyzed a sample of homes in different markets from 2016 through the first half of 2017 to find:
“FSBOs tend to sell for lower prices than comparable home sales, and in many cases below the average differential represented by the prevailing commission rate.” These results showed that the difference in selling prices between FSBOs and MLS sales of similar properties are about 5.5%. 2017 sales also suggested that the average price for FSBOs was 6% lower than that for similar properties.
YOUR TAKE AWAY
You should hire a real estate professional and price your home slightly below value to maximize the demand and price you will receive for your home.
The Impact of Price on Visibility
+ 15%
The higher you price above market value, the lower the demand
+ 10%
Market Value
- 10% - 15%
10%
30% 60% 75% 90%
10%
30%
Percentage of Potential Buyers Who Will Look at Property
60%
75% 90%
MELINA RISSONE
local market conditions As a locally owned brokerage, our focus is on San Diego County. We know this market very well, and are always equipped with the latest information on the housing market in every corner of the county.
Neither you as the seller, nor we as your representative, dictate market conditions. But by understanding the conditions and predicting where they may be heading, we can chart the best course of action based upon a thorough evaluation. This is where an understanding of the “comps” is critical.
Relevant Comparables (COMPS) ACTIVES Comparable homes currently listed for sale are competing for the same buyers who are qualified to buy your home. Pricing above the competition could mean your home sits on the market longer and, as a consequence, it may later be necessary to drastically reduce the price. PENDINGS Pending listings are listings under contract that have not yet closed escrow. Your agent closely watches the count of pendings and average days active, as a shift in either could signal a change in the market or buyers’ motivations. Any change could impact the balance of supply and demand. SOLDS Recent home sales demonstrate what buyers are willing and able to pay for homes similar to yours.
Real Estate Terms To Know Amendments: A change—either to alter, add to, or correct—to part of an agreement. Appraisal: An estimated property value resulting from analysis of facts about the property; an opinion of value. Assumption: When the buyer accepts responsibility for liens or other obligations attached to the property title. In some cases, this means the new buyer takes over the old mortgage.
Impounds: A type of trust account established by lenders for the accumulation of the borrower’s funds to meet periodic payments of taxes, mortgage insurance premiums; and/or future insurance policy premiums. Legal Description: A description of land recognized by law, based on government surveys, spelling out the exact boundaries of the entire parcel of land. It should thoroughly identify a parcel of land that cannot be confused with any other.
Beneficiary: The recipient of benefits, often from a deed of trust; usually the lender.
Lien: A form of encumbrance that usually makes a specific parcel of real property the security for the payment of debt or discharge of an obligation for example, judgments, taxes, mortgages, deeds of trust.
Close of Escrow: The date when documents are recorded and title passes from seller to buyer. On this date, the Buyer becomes the legal owner, and title insurance becomes effective.
Mortgage: The instrument by which real property is pledged as security for repayment of a loan.
Comparable Sales: Sales that have similar characteristics as the subject real property, used for analysis in the appraisal. Commonly called “comps.” Deed of Trust: An instrument used in many states in place of a mortgage. Deed Restrictions: Provisions contained in deeds to limit the use of the property. Earnest Money Deposit: Down payment made by a purchaser of real property as evidence of good faith; a deposit or partial payment. Easement: A right, privilege, or interest, limited to a specific purpose that one party has on land owned by another.
PITI: A payment that combines principal, interest, taxes and insurance. Power of Attorney: A written instrument whereby a principal gives authority to an agent. The agent acting under such a grant is sometimes called “attorney-in-fact.” Purchase Agreement: The purchase contract between the buyer and seller. It is usually completed by the real estate agent and signed by the buyer and seller. Quitclaim Deed: A deed operating as a release, intending to pass any title, interest, or claim which the grantor may have in the property, but not containing any warranty of a valid interest or title by the grantor. Recording: Filing documents affecting real property with the County Recorder as a matter of public record.
Hazard Insurance: Real estate insurance protecting against fire, some natural causes, vandalism, etc., depending upon the policy. Buyer often adds liability insurance and extended coverage for personal property.
MELINA RISSONE
Thank you! SRES, RCS-D , DRE #01498140
619.865.6017 | melina@melinarissone.com
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