assaf avissar

Like many raised in Israel, Assaf Avissar began traveling immediately after completing his obligatory military service. Curious and passionate about understanding people from many backgrounds, he worked his way around the world, immersing himself in many cultures. Long stays in such places as Sydney, Costa Rica, Brazil, and New York helped shape Assaf's concept of where he would (and wouldn't) eventually want to settle down. Arriving in San Diego to visit a friend, Assaf quickly knew he had found home. "It was different than anywhere: beautiful, laid-back, diverse, surrounded by great surfing — a place where your community is your family. It felt like freedom. This is the good life!" said Assaf, now a San Diego local for over 20 years and a proud U.S. citizen.

And San Diego, it seemed, was ready for his international brand of hustle. Assaf quickly gained a reputation for his dedication to his clients' needs — putting himself in their shoes, understanding their needs and wants, and refusing to let them down. Based on past experience with his family's real estate business, Assaf chose to become an agent just when the market seemed at its worst, mentoring with Penny Nathan as she was founding Ascent Real Estate (now Coldwell Banker West). Where others saw hardship, they explored the opportunity to create win-win situations and help clients thrive in tough times. Assaf says, "We set out to prove that honesty was an asset, not a weakness; focusing on the client, not the commission, is the only way to provide true value." As a result, Assaf is always in demand.

Assaf specializes in Metro and coastal properties; with his wide professional network and supportive team, he serves all of San Diego County with a deep familiarity for the area's unique communities and market conditions. With his unique combination of empathy and hustle, Assaf helps buyers and sellers make the most of a home sale with the least amount of stress.

Assaf was recommended to us from a family friend and we could not be happier! He instantly built rapport with us and we felt we could truly trust him right off the bat. As first time home buyers...we knew nothing! Assaf took so much time breaking everything down and explaining every step of the way. I can confidently say Assaf had our best interest in mind and made sure we got exactly what we wanted. Once we entered escrow Stephanie was extremely helpful making a very stressful process go smoothly. She was very patient answering many questions from us and helping us get what we wanted from the seller. Overall, we are so happy and grateful for Assaf and Stephanie’s knowledge of the market, attention to detail, loyalty to their customer, and negotiation skills. We can’t wait to move in to our dream home!

- Carly

Assaf Helped me out to purchase my first home in San Diego and made my move from Seattle to San Diego as easy as it can be. I think that his responsiveness was one of the most important attribute that helped this deal to be successful. He was very knowledgeable about the neighborhood and area and knew what to match to my wants and needs.

- Jon

We worked with Assaf and his team to sell our property in San Diego while living in Kansas City (after working with him to buy it a few years ago). We are so pleased with how smooth the process went and also with the price we got for it. We completely trust Assaf to advise and represent us. With San Diego not being our primary residence, we rely on him to educate us on the different neighborhoods of San Diego. He is incredibly knowledgeable about the pros and cons of buying in different areas. We are currently using Assaf to help us find a new property. He keeps us informed of new and coming soon listings, is always available and immediately responsive. He has spent countless hours taking us to see new listings and has been very patient with us as we have taken our time and changed our minds a few times. I cannot recommend Assaf and his team more highly. There is no one else I'd want to work with when buying or selling in San Diego!

- Liz