Like many raised in Israel, Assaf Avissar began traveling immediately after completing his obligatory military service. Curious and passionate about understanding people from many backgrounds, he worked his way around the world, immersing himself in many cultures. Long stays in such places as Sydney, Costa Rica, Brazil, and New York helped shape Assaf's concept of where he would (and wouldn't) eventually want to settle down. Arriving in San Diego to visit a friend, Assaf quickly knew he had found home. "It was different than anywhere: beautiful, laid-back, diverse, surrounded by great surfing — a place where your community is your family. It felt like freedom. This is the good life!" said Assaf, now a San Diego local for over 20 years and a proud U.S. citizen.
And San Diego, it seemed, was ready for his international brand of hustle. Assaf quickly gained a reputation for his dedication to his clients' needs — putting himself in their shoes, understanding their needs and wants, and refusing to let them down. Based on past experience with his family's real estate business, Assaf chose to become an agent just when the market seemed at its worst, mentoring with Penny Nathan as she was founding Ascent Real Estate (now Coldwell Banker West). Where others saw hardship, they explored the opportunity to create win-win situations and help clients thrive in tough times. Assaf says, "We set out to prove that honesty was an asset, not a weakness; focusing on the client, not the commission, is the only way to provide true value." As a result, Assaf is always in demand.
Assaf specializes in Metro and coastal properties; with his wide professional network and supportive team, he serves all of San Diego County with a deep familiarity for the area's unique communities and market conditions. With his unique combination of empathy and hustle, Assaf helps buyers and sellers make the most of a home sale with the least amount of stress.
Assaf was recommended to us from a family friend and we could not be happier! He instantly built rapport with us and we felt we could truly trust him right off the bat. As first time home buyers...we knew nothing! Assaf took so much time breaking everything down and explaining every step of the way. I can confidently say Assaf had our best interest in mind and made sure we got exactly what we wanted. Once we entered escrow Stephanie was extremely helpful making a very stressful process go smoothly. She was very patient answering many questions from us and helping us get what we wanted from the seller. Overall, we are so happy and grateful for Assaf and Stephanie’s knowledge of the market, attention to detail, loyalty to their customer, and negotiation skills. We can’t wait to move in to our dream home!
- Carly
Assaf Helped me out to purchase my first home in San Diego and made my move from Seattle to San Diego as easy as it can be. I think that his responsiveness was one of the most important attribute that helped this deal to be successful. He was very knowledgeable about the neighborhood and area and knew what to match to my wants and needs.
- Jon We worked with Assaf and his team to sell our property in San Diego while living in Kansas City (after working with him to buy it a few years ago). We are so pleased with how smooth the process went and also with the price we got for it. We completely trust Assaf to advise and represent us. With San Diego not being our primary residence, we rely on him to educate us on the different neighborhoods of San Diego. He is incredibly knowledgeable about the pros and cons of buying in different areas. We are currently using Assaf to help us find a new property. He keeps us informed of new and coming soon listings, is always available and immediately responsive. He has spent countless hours taking us to see new listings and has been very patient with us as we have taken our time and changed our minds a few times. I cannot recommend Assaf and his team more highly. There is no one else I'd want to work with when buying or selling in San Diego!
- Liz
4-6 BONITA 6-7 CARLSBAD 7-9, 14-18 CHULA VISTA 10-13 COVER PROPERTY 18, 22 CORONADO 20-21 WELCOME TO THE MAGENTAVERSE: PANTONE’S 2023 COLOR OF THE YEAR 22-23 DEL CERRO 23 DESCANSO 24 DOWNTOWN 24-26 EL CAJON 26 ENCANTO 27 ESCONDIDO 27 HILLCREST
28-29 COLDWELL BANKER AROUND THE WORLD: SALTA, ARGENTINA 30 JAMUL 30 LA JOLLA 31 LA MESA 32 MURRIETA 32 OCEAN BEACH 33 POWAY 34 TEMECULA 34 UNIVERSITY CITY
COVER PROPERTY SEE PAGES 10 - 13
Information current as of 12/27/22
Incredible and rare opportunity! This one-of-a-kind estate offers breathtaking ocean views and sits on .87 acres of premium land. Perched high on the 13th tee box of the La Jolla Country Club Golf Course, this stunning estate has over 300 feet of golf course frontage, wrapping the entire west portion of the grounds. With its fantastic location near schools, The Village, and beaches, this property is unique, rare, and truly something special with a ton of potential.
When Pantone introduced the 2022 Color of the Year, they noted how the periwinkle Veri Peri “blended the faithfulness and constancy of blue with the energy and excitement of red.” In what seems like a worthy evolution, Pantone has stripped out the blue, embracing the vibrancy of red this year. Introducing the 2023 Color of the Year, Pantone 18-1750 Viva Magenta.
A “nuanced” crimson red with a balance between warm and cool, Viva Magenta is “brave and fearless, a pulsating color whose exuberance
promotes optimism and joy,” says Pantone. They describe the color as empowering, animated, electrifying, boundaryless, audacious, witty, and perfect for “anyone and everyone with the same rebellious spirit.”
However, unlike power reds that paint a space in fiery boldness, Viva Magenta brings a softer touch. “Assertive but not aggressive, it is a carmine red that does not boldly dominate but instead takes a ‘fist in a velvet glove’ approach,” says Pantone Color Institute executive director Leatrice Eiseman.
The “transformative” hue also has the ability to drive design toward “a more positive future,” with application in both the physical and virtual world. “As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” says Eiseman. To that end, Viva Magenta was inspired by the cochineal, a natural red dye derived from insects and one which Pantone says is “one of the strongest and brightest (pigments)” in the world. “Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter,” she says. “Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”
is, perhaps, to be expected. So, too, will be its emergence in home design.
As Architectural Digest notes, “Residential and commercial interiors (are) a natural next step,” and “kitchens (and kitchen appliances), which have long harbored a respect for red, can be imbued with ‘a touch of newness’ via Viva Magenta.”
Pantone invites us to “harness the full power of the Color of the Year as a velvet couch or lacquered wall. Or, use it in smaller doses, as a pop of color in lighting, textiles, art, or tabletop accents. “Viva Magenta packs a lot of drama in a small dose,” they say.
Pantone will showcase Viva Magenta through several partnerships: Motorola is releasing a special edition of its Edge 30 Fusion phone in the 2023 Color of the Year; Motorola parent company Lenovo will feature the color in its PC and tablet category; Spoonflower will introduce one-of-a-kind designs by six independent artists featuring a custom color palette, including Viva Magenta; and The Hydrow Wave Rower will break out of the traditional blackand-steel aesthetic of home fitness machines with new colorways including a special-edition version in Viva Magenta, “allowing for selfexpression and celebration in even the most unexpected of places.”
With Barbiecore pink dominating fashion and other bold expressions of color breaking through the neutral stranglehold of the last few years, the transition to a more intensely saturated hue
Source: https://blog.coldwellbankerluxury.com/welcome-to-themagentaverse-pantone-announces-the-2023-color-of-the-year/
With a mixture of the Argentinean, Andean and Bolivian cultures, cuisine influence and traditions, Salta offers the perks of a large city while keeping the pace and comfort of a small town. Mountains and rivers, impressive museums, candlelit cafes, and vibrant peñas (folk-music clubs)... Salta has something for everyone. Subtle sophistication? Check. Unique gastronomy? Check. Plaza-side romance? Check. The most touristed spot in northwest Argentina is calling your name! Commonly known as Salta la Linda, the translation of the name says it all… “Salta the Pretty.” With a mixture of the Argentinean, Andean and Bolivian cultures, cuisine influence and traditions, Salta offers the perks of a large city while keeping the pace and comfort of a small town. Mountains and rivers, impressive museums, candlelit cafes, and vibrant peñas (folk-music clubs)... Salta has something for everyone.
In addition to the delicious foods, nature, and personality that the region is known for, Salta is also famous for their excellent quality wines, thanks to the Torrontés grape which is only found in Argentina. Torrontés has flavors of orange peel, peaches, honey, oregano, chamomile and muscat grape. The balance between acidity and fruit flavors make it appear as a sweet wine but turns out to be a magnificent dry wine. Pair your wine with delicious meals, spend a few days touring the sights of Salta, then rent a car to hit the road and explore the northwest.
https://blog.coldwellbanker.com/coldwell-banker-around-the-world-september-2022/
POPULATION: Estimated 750,000 inhabitants in the city of Salta
LANGUAGE(S) SPOKEN: Español CLIMATE: Warm climate, tropical zone CURRENCY: Peso Argentino
TYPES OF ARCHITECTURE: In Salta capital, a type of French-style colonial architecture predominates, as well as new building developments and modern premium country constructions, many of which follow the colonial line
PRICES PER SQ. FT/METER: Price per m2 depends on the area and the property but the average is USD $1,000 approx.
AVERAGE SALE PRICE: Average sales price for land: USD $50,000, apartments: USD $80,000, and houses: USD $150,000 approx.
