Listing Your Home with Dianna Meza

listing YOUR HOME

PROVEN. POWERFUL. PERSONAL.

Selling your home is a big deal. The company that helps you should be, too. For 117 years, Coldwell Banker® has been one of the world’s best known and trusted names in real estate, giving you advantages other companies can’t. This is a brand committed to empowering agents like me with the innovative technology, strategic marketing and powerful network I need to market your home in the best possible way.

I will guide you every step of the way – making sure you know what to expect, answering your questions and helping you determine the right price to attract buyers and sell your home quickly.

Working with a Coldwell Banker Realtor®

Not all real estate agents are REALTORS®

REALTOR® is a registered trademark that identifies a real estate agent who is a member of the National Association of REALTORS® and subscribes to its strict code of ethics.

An expert to guide you through the process

Buying or selling a home requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multi-page settlement statements. A knowledgeable expert will help you prepare the best deal and avoid delays or costly mistakes.

Objective information & opinions

REALTORS® can provide local community information on utilities, zoning, schools, and more. They will also be able to provide objective information about each property.

Finding the best property available

Sometimes the property you are seeking is available but not actively advertised, and it will take some investigation by your REALTOR® to find all available properties.

The benefit of negotiation experience

There are many negotiating factors, such as financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, etc. Plus, the purchase agreement should provide a period of time for you to complete appropriate property inspections and investigations before you are bound to complete the purchase. Your agent can advise you which investigations and inspections are recommended or required.

Real estate has its own language

If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the language.

REALTORS® have done it before

Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between. Even if you’ve done it before, laws and regulations change. REALTORS®, on the other hand, handle real estate transactions constantly. Having an expert on your side is critical.

Buying and selling is emotional

A home often symbolizes family and security — it’s not just four walls and a roof. Because of this, home buying and selling can be an emotional undertaking. Having a concerned but objective third party helps you stay focused on both the emotional and financial issues important to you.

Ethical treatment

Every REALTOR® makes a commitment to adhere to a strict Code of Ethics, which is based on professionalism and protection of the public. As a client, you can expect honest and ethical treatment in all transaction-related matters.

619.494.4436

Dianna@DiannaMeza.com

DiannaMeza.com

About me

Dianna Meza, a native San Diegan, began her successful career in mortgage and Real Estate in 2004. In addition to being an expert and experienced, she possesses extensive knowledge in lending and finance, which has propelled her to the top of her field in Real Estate and has given her the extra edge in negotiations and transactional navigations for her clients.

Her relationship with you begins with a detailed consultation of the home selling or home buying process step by step, and the state of the market today. She has a gift of listening very intently so that she addresses all your wants, needs and concerns. This consultation will provide you with the confidence and peace of mind you need to proceed successfully in the process, while affording Dianna the ability to customize the perfect plan of action to help you target your real estate goals while providing you service with a personal touch.

Dianna has built her business on relationships and believes that her clients always come first. She is passionate about Real Estate. Her dedication to keeping current with market trends ensures that clients are well-educated in all aspects of the transaction process.

When asking Dianna about how she treats her clients, she said “Too many times we come across agents who don’t take the right amount of time with their clients.” Sellers and Buyers need to be educated and communicated with throughout the entire process.

Dianna and her team will ensure that every question is answered. Her goal is that the home selling or home buying experience is an enjoyable one. That her clients are happy after they close escrow! After escrow closes, she keeps in touch long after and is always willing to be a resource.

This is not an exhaustive list but a few things you can expect when working with Dianna Meza and Associates is honesty, availability to clients, hard work, excellence, professionalism and having a team to assist her with sellers and buyers meet their goals.

Dianna is deeply committed to serving her community and church. She believes that “It is through serving others that we find true fulfillment.” When she is not working, you can find her enjoying all the beauty and fun this wonderful city has to offer with her family and friends, whether it is strolling along the peaceful ocean, gazing at the breathtaking sunsets, or dining at one of the city’s delicious eateries.

TESTIMONIALS

What clients are saying about me:

Dianna spent months working with me to find the perfect place. She was professional, patient and knew, before I did, just what would work for me. I love my Liberty Station home, neighbors and neighborhood. Thank you, thank you Dianna!

Dianna proved to be an outstanding agent! In this difficult time of low volume in our modest price range, Dianna was able to find the perfect property for us. She responded quickly to communication and was able to clearly explain all aspects of the purchase process. I highly recommend her and will call upon her expertise in the future!

Lynn R.

Becky G.

My wife and I own a few properties that we use as rental income. Previous acquisitions we’d go directly to the selling Realtor and work directly with them. This did require a lot of work on our side. We were constantly screening properties in order not to miss out on any good deals. Prior to purchasing our most recent property though we got in touch with Dianna Meza (just by chance). We figured we’d let the Realtor do all the hard work and just ping us when she had something of interest. Dianna was fantastic. She has the patients of a saint. When we eventually found the perfect property she gave us very good advice in order to get the short sale. She was on top of everything. Our previous experiences involved major blunders and constant resubmittals of documentation. In this case Dianna took care of everything without a glitch. Considering it was a short sale we experienced no hassle at all. My assumption is that Dianna dealt with all the hassle. Dianna is very personable and sincere. She’s kept in touch with us long after the purchase even though she knows we aren’t looking for any new property. She’s just genuinely nice. I’ve recommended Dianna to all my friends who are looking for properties.

Robert and Carin L.

TESTIMONIALS

What clients are saying about me:

We have used Dianna in multiple home buying/selling transactions. She is very professional regarding every aspect of the process. She goes the extra mile to get things done for her customers and I would recommend her services to anyone looking for a real estate specialist, whether buying or selling.

Tony and Sue A.

Dianna has such a lovely, kind, and caring personality that one immediately feels she is trustworthy. Her local knowledge is exemplary, hardly ever having to resort to GPS. Her explanation of the process from start to finish is professionalism personified. Dianna is always available to answer questions and give advice via telephone and/or email and on the rare occasion she can’t immediately pick up she will prioritize appropriately. It appeared that her negotiation was first class from my experience.

Jenn P.

Dianna Meza was the best Realtor we’ve ever worked with. Dianna was always ahead of the game and very attentive to our needs and requests. She is very knowledgeable and helped us understand the various options available to us. Her patience and attention to detail is amazing. She helped us get the home we wanted and helped expedite a normally long dragged out process. Every time we spoke to Dianna I felt that she was looking out for our best interest and she had our backs. I highly recommend her to anyone who needs an excellent Realtor. Thank you Dianna, we love our new home and you helped make it possible. Lupe and Steven S.

TESTIMONIALS

What clients are saying about me:

As an ex-pat Brit buying my first property in San Diego I had no idea of the Californian process or market beyond what I’d gleaned from a cursory search of the internet. Thankfully for me. I followed up on a recommendation to approach Dianna for help. Her patience with some of my questions was also greatly appreciated, as was the fact that she responded immediately to phone calls and emails and was with me the whole way. All in all, a wonderful service.

Steve W.

Dianna is the consummate professional with a comprehensive knowledge base of the real estate business/market. She is attentive to the needs of her clients which corresponds with the prompt/complete results received. She completed the sale of my home and initiated the process by explaining all matters involved in layman’s terms without a pressure packed sales pitch. Each step of the way she maintained contact with me, insured that my needs were met and was very thoughtful about my financial well being throughout an arduous, sometimes complex ordeal. Clearly, Dianna enters contractual agreements with her clients with dedication and a commitment that is unmatched by others in her field. I have been involved in numerous real estate transactions since 1972 and have never felt safer or more at ease. Undoubtedly, I will continue to need her highly competent services in the future and will not hesitate to contact her whenever I buy or sell real property. Anyone else who intends to conduct similar business with a successful outcome should do likewise!

Carol A.

Dianna did an AMAZING job representing us as we purchased our home in Point Loma. She is a First Class Professional and definitely looks at her career in real estate as a job, not a hobby. We were both very impressed with her and would highly recommend you reaching out to her to represent you.

Richard and Cindy M.

TESTIMONIALS

What clients are saying about me:

We just recently bought our dream home, and we definitely could not have done it without Dianna. Her responsiveness to all our needs, queries, and even wants was just impeccable. What could take days or weeks she made happen in hours or even in minutes. As a first time home buyer, Dianna made it a breeze and I have also learned a lot about the process because of her. Her genuine personality and responsiveness is what sets her apart from other Realtors I have encountered. I have reached out to her back in 2016 and since then she would always keep in touch but never push. Buying a home is not easy, and it can be very stressful, specially during this time, but knowing we had Dianna by our side we were at peace. Words are not enough to express how amazing she is as a person and as a Realtor. Mia

Dianna helped find the perfect home for me and my son (and our dogs & kitty) in San Diego. She is incredibly knowledgeable about the San Diego (and surrounding) region, the housing market and has a knack for helping you figure out and find exactly what you are looking for (even if you don’t think you know what that is!). Throughout the entire process of working with Dianna, I never felt rushed or pushed in a direction that felt uncomfortable. She continuously reassured me we would find the right place, and she was absolutely correct. I highly recommend Dianna. You will be happy you decided to work with her!.

Jennifer W.

and Cosimo A.

I recently worked with Dianna on the purchase of my condo and it was a very pleasant experience. She was very professional with a personal touch. I felt that she genuinely cared about getting me into a place that was a good fit for me that matched my budget. I would highly recommend using Dianna for all your real estate needs.

Allison B.

TESTIMONIALS

What clients are saying about me:

I have worked with many Realtors over my 18-year career in the mortgage business. Dianna is hands down one of the best Realtors that I’ve ever worked with. Her level of service and expertise is as good as it gets. She worked in the mortgage industry prior to becoming a Realtor, which gives her experience and knowledge that most Realtors do not have. Additionally, Dianna always puts her clients best interest first. As a master negotiator, with her high attention to detail, you’d be hard pressed to find a better Realtor in San Diego County to represent you. Roger

K. - Peer Review

If you are looking for a true professional, Dianna is the best! We had just moved to San Diego, and really had no idea what area we wanted to live in. We randomly grabbed a real estate flyer, and the next thing we knew, we were living in the perfect area, and also living in the perfect home! Dianna was warm and very much in tune with our needs. She went out of her way to get us a showing, and when we decided we wanted to make an offer on the home we had seen, she negotiated late into the night. Another couple wanted to put an offer on the condo we wanted, but in the end, our offer was accepted because we had the better realtor. Thank you, Dianna, for going above and beyond for us! You are much appreciated!

Wally and Jill L.

Dianna is the best real estate agent I’ve ever dealt with. Pretty much willing to do whatever it takes to help get you the home you want. Would highly recommend her to anyone buying a home in San Diego.

Roberto S.

TESTIMONIALS

What clients are saying about me:

A long time since I’ve gone through the home buying and loan process, I have to admit I was a little intimidated with re-learning the system all over again. My honest concern throughout was “not knowing”, putting myself in vulnerable situations, with the concern of “loosing out” .. time and money. Dianna walked me through the entire process, educating and preparing me for each progressive step. This gave me peace of mind, especially as I was also simultaneously dealing with my escrow and lender. Dianna was always super friendly, understanding and flexible. More importantly, she was always accessible. Her responsiveness and availability via email and text made it easy to address deadlines and concerns. Even when I had unrelated items/concerns, she was always helpful to provide context and recommendations for managing the overall home buying process. I could not have asked for a better representative and supporting staff. The team was always on their game, inspiring confidence at each step of the process. With my loan being a VA Loan, I was anticipating potential issues... but that never happened. (Most veterans I know that have gone through the VA loan route have had issues, and I was afraid of the same.) She even advised me that the condo complexes need to be VA approved in order for me to be able to get VA financing and not fall out of escrow. With only select complexes being VA approved Dianna was able to verify the complex was approved enabling us to filter out properties and not spend time. All things considered, I could not have asked for a better home buying experience.

Laura M.

Dianna is an honest,talented,kind,helpful and clearly so experienced Realtor. Not only she was very well organized, but also her kind attention,pleasant behavior and personality, her great knowledge of the buying process and her awesome negotiation skills made my condo buying experience a really true pleasure.In spite of her busy schedule working,she worked so hard for me as if I was her only client.I was very pleased with her.She did an excellent job buying my condo for me without wasting any time and I really appreciate all her kind attention toward me.

Alireza D.

your local experts

1,000+ agents

3,174 Units sold in 2022

$2.86 billion closed sales volume in 2022

Coldwell Banker West was built on the principles of honesty, integrity and always putting clients first. We started over 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the Coldwell Banker brand nationwide. We are continually growing and expanding, and our reach is limitless.

Our full range of real estate services includes residential, commercial, mortgage, escrow and relocation. We are here to help you with all of your real estate needs.

GUIDING YOU HOMe

accolades TOP 5 TOP 500

Our incredible production in 2022 earned us the following recognitions:

Ranked among the top 5 real estate brokerages in San Diego County for units and sales volume*

TOP 10% #1 #7

Coldwell Banker Chairman’s Circle award, representing the top 10% of affiliates nationwide

The #1 Coldwell Banker affiliate company in California

The #7 Coldwell Banker affiliate company nationwide

Ranked among RealTrends 500 top brokerages nationwide for transaction sides and sales volume

*Source: San Diego Business Journal, March 2023 list of largest residential real estate brokerages in San Diego

GLOBAL REACH

Through my affiliation with the Coldwell Banker® brand, I have access to a national and global network of well-connected real estate agents, allowing me to capture more leads and sell your home faster.

Wherever your home’s buyer might be, we’re there, too.

100,000+ AGENTS

40 COUNTRIES AND TERRITORIES

Andorra

Argentina

Aruba

Bahamas

Bermuda

British Virgin Islands

Cambodia

Canada

Cayman Islands

Chile

Costa Rica

Curaçao

Cyprus

Dominica

Dominican Republic

Egypt

England

France

Grenada

India

Indonesia

Ireland

Italy

Jamaica

Luxembourg

Malta

Mexico

Monaco

Netherlands

Paraguay

Portugal

Sint Maarten

Spain

St. Kitts/Nevis

Turkey

Turks & Caicos

United Arab Emirates

United States

Uruguay

U.S. Virgin Islands

THE #1 MOST-VISITED RESIDENTIAL REAL ESTATE BRAND ONLINE*

Home buyers are online, and more consumers visit a Coldwell Banker® digital platform than any other national real estate brand.

184.2M*

Site visits to Coldwell Banker websites

*Reflects total website visits for 2022. Source: Comscore 2022 Media Trends

strategic marketing

Great marketing isn’t just about waiting for a buyer to come your way — it’s active promotion that targets likely buyers where they are, whether that’s online, around town or across the country.

Multi-faceted PROPERTY MARKETING

Our goal is to reach the largest pool of potential buyers for your property, thereby maximizing your selling price. To accomplish this, we utilize a multi-faceted marketing approach that maximizes exposure for your home.

Just Listed postcards, flyers, and social media posts

Professional photography and Matterport

Multi-faceted PROPERTY MARKETING

Professional Photography AND Matterport

If a picture is worth a thousand words, then beautiful high-quality photography could be worth thousands of dollars when selling your home. I’ll make your property look its very best, thanks to professional photography that encourages buyers who are browsing online to slow down and take notice.

online exposure

My comprehensive online marketing strategy includes detailing your property’s critical selling points and posting multiple photos on the most-visited real estate websites in the world. The result? Your home gets showcased on hundreds of sites — putting it in front of potential buyers everywhere.

COLDWELLBANKER.COM

HOMEFINDER.COM

HOMES.COM

HOTPADS.COM

REALTOR.COM

TRULIA.COM

ZILLOW.COM

SINGLE-PROPERTY WEBSITES

Show buyers your home is worth the investment with a single-property website. Unlike listing sites where your home is forced to compete for attention with similar properties, ads, and other distractions, a single-property website keeps the focus on your home. I will promote this unique site to potential buyers throughout the property marketing campaign and on social media.

SOCIAL MEDIA

Today’s buyers are active on social media, which is why I’ll heavily promote your property on social to generate buzz and attract the attention of potential buyers.

EMAIL MARKETING

My property announcements will reach a targeted segment of my exclusive email list and is an easy, yet effective, way to connect with buyers, agents, and their networks.

BROKER OPEN HOUSE

One of the most powerful ways to debut your home is by hosting a broker’s open house, where I invite my network of real estate industry contacts to tour your property. The sooner other brokers and agents know about your home, the sooner they can match it to their current buyers. It’s word-of-mouth marketing at its best.

Digital Storybooks

Digital storybooks are an impressive way to showcase your home’s unique selling points. Filled with photography and capable of including embedded video and Matterport, a digital storybook gives potential buyers a complete feel for the property.

Postcards & flyers

When paired with digital marketing, postcards and flyers serve to set your listing apart and are an effective add-on for directly connecting with buyers in your area. It’s also a resourceful way to tap into your neighbors’ networks — creating an opportunity for them to notify their family and friends who are looking for a home.

Print And Digital Publications

To complement the online exposure your property will receive, we leverage relationships with print media partners to bring your home to the attention of buyers in the San Diego market and beyond. We also create our own monthly eMagazine called Home Simplicity which features all of our active inventory. This digital publication is sent by our sales associates to their clients and spheres of influence to further expand the exposure of your property to potential buyers.

Monitoring Online Visibility

Tracking the exposure of your property online is essential to understanding how it is being received by potential buyers. Our powerful data reports include the number of listing views and the geographical distribution of viewers, including city, state and country of origin. This insight can also be used to direct other marketing efforts to reach the ideal audience for your property.

Your Home’s TRUE Value

With my comparative market analysis (CMA), I’ll develop a competitive pricing strategy that signals your home’s value and generates buyer excitement.

Selling Your Home: Price it competitively

Pricing your home competitively may seem counterintuitive when trying to receive the best offer on your home — most sellers think that they should price their home over market value to leave room for negotiation. However, when they do this, it makes the demand less for this home (meaning little to no negotiations.) See the chart below for more details.

A house that’s priced lower could generate higher interest and demand. This means there will be more people interested, and thus more room for negotiations. Buyers will bid against each other, which will result in the potential sales price going up.

Advice from Realtor.com: “Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.”

While we’ll work together to set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.

MAXIMIZE YOUR SELLING PRICE

Coldwell Banker® can help you make the needed improvements and repairs to prep your home for sale with no upfront costs using the RealVitalize® program. There are no hidden fees or interest and you don’t have to pay until your property sells*.

HOW IT WORKS

1. We’ll work together to decide which home improvement projects will increase your home’s value the most and set an estimated budget for the work.

2. I’ll enroll your home in the RealVitalize program and get you connected to a dedicated Angi Project Consultant who will source and schedule local vendors from Angi’s network of trusted service professionals.

3. Once you approve the estimates, local top-rated professionals implement your home improvements. Home projects and services are backed by the Angi Happiness Guarantee. If you’re not satisfied with your home project or service, Angi will work to make it right.

4. I list your home. You don’t pay anything back until closing*.

Popular Projects

Cleaning

Curb appeal

Electrical upgrades

Flooring and carpentry

Handyman services

Landscaping

Moving and storage

Painting

Plumbing

Room renovations

Staging

and conditions apply. Execution of program agreement is required. Results not guaranteed. *Seller must pay for work upon whichever comes first: closing, listing no longer being in effect, or 12 months after completion of first job. If settlement proceeds are insufficient to cover the RealVitalize project costs, seller must pay the balance within 15 days after closing.

STEP BY STEP

Selling a home is a complicated process, but I will guide you through it every step of the way.

Step 1 – Pricing

• Prepare a comparative market analysis (CMA)

• Review market conditions

• Review other homes on the market

• Discuss your home-sale goals

• Determine the optimal listing price

Step 2 – Preparing

• Remove clutter and organize

• Clean and make repairs

• Stage your home for sale

• Consider a home protection plan

• Complete listing documents and disclosures

Step 3 – Marketing

• Install yard sign

• Promote your home on the MLS

• Syndicate your home’s listing to real estate websites

• Respond to online buyer inquiries

• Arrange showings

• Hold open house

• Communicate feedback

• Market your property via email, direct mail and social media

• Provide market updates

Step 4 – Closing

• Evaluate offers and negotiate best price and terms

• Facilitate inspections

• Coordinate closing date, time, location and contacts

• Monitor buyer financing and home appraisal

• Follow up on details

• Review closing statement

• Close the sale

• Provide copies of all closing documents