The Ortega Team's Pre-Listing Presentation

HOW WE SELL YOUR HOME PRE-LISTING PACKAGE

Step by Step Proven System

by

THE ORTEGA TEAM Real Estate

619.454.3903

We THANK YOU for taking the time for inviting us to discuss the plans of selling your home.

We look forward to working with you to get your home sold!

Our objectives are clear and a priority when it comes to serving our clients.

Those objectives are: 1.- To assist in getting as many qualified buyers as possible into your home until it is sold.

2.- To communicate to you weekly the results of our activities.

3.- To assist you in negotiating the highest dollar value...between you and the buyer.

4 - To dedicate our time, expertise and skills to service you with the highest quality care.

Thank you in advance for the opportunity to work with you!

Alex & Anabel Ortega The Ortega Team Real Estate

Our Mission / Nuestra Mission "To listen to our clients needs and guide them towards their best interests by explaining step by step their alternatives to help them choose the best option depending on their goals.

We can achieve this by providing an exceptional service learned through years of experience and knowledge of the industry. We strive to have satisfied clients and become their real estate agents for life.”

*************** Escuchar las necesidades de nuestros clientes, guiarlos siempre en el mejor interés para ellos explicando paso a paso las diferentes alternativas para que elijan la mejor solución, que vaya de acuerdo a su interés y objetivo. Esto lo podemos lograr ofreciendo un servicio excepcional aprendido a través de los años de experiencia y conocimiento de la industria y como consecuencia lograr tener clientes satisfechos para convertirnos en su agente de bienes raíces para toda la vida.

Our Vision / Nuestra Vision "Talk to as many people possible who want to accomplish their real estate goals, creating an exceptional service experience and exceed their expectations that will earn their trust, loyalty and be referred to their friends and family for life."

*************** Proporcionar información al máximo número de personas que quieran lograr su meta de comprar o vender casa. Crear una experiencia de servicio profesional que por consecuencia nos ganemos su confianza y lealtad para que nos recomienden a todos sus amigos y familiares.

About The Ortega Team In 2001, Alex started his journey as a real estate agent full of enthusiasm and the desire to help others accomplish one of the most important steps in life, to own a house. He was able to help 20 families in his first year by working hard to implement systems and provide the best customer service.

In 2006, Anabel joined the Team on the lending side, with the objective of giving clients a one- stop service.

In 2013, she became a real estate agent and since then, they have been working together - joining forces and knowledge to provide a better experience to sellers and buyers.

The Ortega Team enjoys helping others. “For us to be Real Estate Agents is to understand your needs and help you make the best decision possible when buying or selling a home�.

Alex's Experience During the 7 years before getting into the real estate industry, I was a business owner. We offered systems, technical support and equipment for HR and payroll departments to many companies. That experience gave me the opportunity to develop my interpersonal and sales skills.

Since then, customer service has been a must.

Anabel's Experience My previous experience was in technology, I worked as a software trainer and technical support. On a daily basis I had to interact with people - which I enjoyed a lot. I learned to listen, to work with different types of personalities, solve problems, and work in a fast-paced environment.

Our Network Thanks to the length of our real estate career, we have connected with a lot of agents, title companies, escrows officers, and other professionals that can help us when negotiating offers and service clients.

Additionally, we have a large sphere of influence with past clients and contacts in our database.

Our Work of Ethics As professional real estate agents, we service our clients with honesty and integrity. We work side by side to guide them through the process to create long term clients.

Our Family We are proud parents of four wonderful children! It has been fun seeing them grow and become young adults. We enjoy just by spending time with them in our backyard - grilling and talking.

What Sets Us Apart WE ARE EXPERTS In both San Diego and South County Real Estate Market.

WE ELIMINATE STRESS. We oversee all areas of the home selling process.

WE ARE ALWAYS PREPARED With the most updated information and material.

WE ARE DETAIL ORIENTED. You can trust on us as we work on earning your trust. We'll be on top of every detail to ensure a successful closing.

YOU'LL ALWAYS BE INFORMED. We'll keep you aware of every step in the process.

YOU ALWAYS HAVE THE FINAL SAY. We'll provide you with all the information and data you need to make the best decisions.

YOU'LL BE ALWAYS WELL REPRESENTED. We will fight for you to get the highest & best price.

WE ARE RELIABLE & TRANSPARENT. We'll always share information with you, even the negatives.

WE'RE ALWAYS NETWORKING. Our top-tier connections with other agents and exclusive network allow us to sell your listing quickly and painlessly -at higher prices than other agents.

WE ARE A GO-GETTERS. We don't wait for buyers to contact us.

We aggressively pursue showings and stay in constant contact with potential buyers.

OUR REPUTATION IS EXCEPTIONAL. Our market strategies are known to give listings the best possible exposure.

WE LISTEN. Understanding and prioritizing your needs will always be our prime concern.

WE RESPECT PRIVACY AND EXCLUSIVITY. Have the confidence that your information will be confidential and secure.

WE ARE WELL RECOMMENDED. We have great references from satisfied past clients. Let us know and we'll provide

WE ARE WELL CONNECTED our sphere of influence will help you sell faster and for more. We belong to the biggest R.E. company and we are global!

Our Extended Team Our extended team is a key to provide you with the best customer service.

Team Assistant Escrow Company

Title Company

Home Warranty

Transaction Coordinator

References "When we decided to sell our house we chose Alex Ortega for our realtor hoping he would do a good job, but he and his team went above and beyond our expectations.

Alex and his team were there any time or day to assist us if we had a question, concern or problem without hesitation and always was very helpful, polite and understanding. We recommend Alex Ortega and his team to anyone that's thinking of selling their home.

They're great!"

- Clarita Castillo

"Alex has helped me to find the investment property I was looking for and has helped a lot of friends and family find their dream home and also investment properties. Due to his Professionalism and expertise I would continue to recommend him without a doubt.

Excellent Professional Services."

-Laura R Perez

"Highly likely to recommend!

It was an absolute pleasure to work with Alex and his team. With his professionalism and knowledge my house sold in 3 days. Always there to answer our questions. I would Highly recommend Alex Ortega and his team. 5 out of 5 stars in every category that you think of."

- Steven King

"The Ortega Team exceeded my expectations with their professionalism and their outstanding service. We were able to buy the house of our dreams thanks to Alex and Anabel’s perseverance in finding what we were looking for. They were patient, facilitated and worked with us throughout the entire process. They were flexible to our changes and clearly explained all options."

- Luis & Alydris Vazquez

"Alex and Anabel have helped our family to buy our first and second home here in San Diego. They helped us find our first home around 3 years ago which we loved, but we needed to upgrade because our kids are growing so fast. We just let them know what we were looking for in our new home and they found exactly that. Beautiful view, an extra room, big patio in a great neighborhood, we are so happy with the home they helped us find and buy. It's always a great experience to work with them and if we ever need to do it again, I'll definitely ask them to help us one more time. Thanks Alex and Anabel! " - Marlene Blacanfort

What we do to sell your home

4 Week Marketing Plan Week 1 Appointment to take professional pictures and 3D matter port video.

Request to install a For Sale sign.

Install a lock box on the property to track access and make it easy to show.

A social media & calling campaign to advertise we have a listing coming soon.

Set the date for the open house.

Order all Marketing Material.

Property flyers.

Open house invitations.

Launch property website.

Pitch property in office meeting.

YouTube video to highlight the property features and attract more buyers.

Social media campaign to promote Open House (face book, Instagram, MLS, all major websites, our data base, network and office meetings).

Door to door and over the phone campaign within the neighborhood to let them know about the new listing and open house invitation.

We will contact you to give you updates.

In other words we will be ready to start showing the property!

Week 2 Hold Open House.

Show property.

Be ready to receive offers and start negotiations with qualified buyers.

Appointments to present offers.

The Ortega Team will continue promoting the listing.

Social media.

Company meetings.

Data base.

Network.

Weekly update to keep you informed on buyer's feedback and market trends.

If an offer has been accepted, we will request to open escrow and go over the escrow process with you.

Week 3 Keep showing property to potential buyers.

Present you a Report to review the Market, the activities done so far and evaluate if any adjustments are needed.

The team will continue with activities on week 1 and 2.

We will keep you informed of all activities and results.

If an offer has been accepted, we will request to open escrow and go over the escrow process with you.

Week 4 If an offer has been accepted, we will request to open escrow and go over the escrow process with you.

Otherwise, we will reevaluate the market, property conditions and go back to week 2.

Maximum Exposure

Home Brochure Postcards Sync to major websites

Your Property

Property Website with unique URL

Social Media Virtual Tour with Materport

e-Magazine Mobil Friendly

Where Buyers Come From

Pricing your home to sell It all begins with pricing. Homes that are priced right are often picked up by buyers in a short amount of time. To price your home, we’ll review comparable homes in your area that are currently on the market or have sold in the last few months. We’ll also take into account your home’s location, square footage, amenities and condition, as well as local market conditions. All of this information is included in the Comparative Market Analysis (CMA).

ACTION PRICED HEAVY TRAFFIC MULTIPLE OFFERS

MARKET PRICED SOME TRAFFIC POSSIBLE OFFERS

OVER PRICED NO TRAFFIC NO OFFERS

Pricing Your Home To Sell

The Power of Price Positioning Days on Market Affects Selling Price Buyers pay attention to how long a property has been in the market and their perception of the value of the home decreases every day. A home will usually sell at its highest price in the first days of exposure on the market.

Why Coldwell Banker West?

What do we do to earn our commission 1.- Guide you step by step during the process.

2.- Prepare in depth market analysis to price your home competitively to open the market vs. narrowing the market.

3.- Consult with you regarding staging and showings tips.

14.- Promote your home at the company sales meeting.

15.- Contact about your listing to all my buyers leads, Center of Influence and Past Clients for their referrals and prospective buyers.

16.- Coordinate showing appointments.

4.- Have your house professionally photographed and 3D matter port video.

5.- Add additional exposure through a professional sign and lock-box.

17.- Follow up on the agents who have shown your home for their feedback and response.

18.- Whenever possible, pre-qualify the prospective buyers.

6.- Sign in your front yard.

7.- Submit your home to our local Multiple Listing Service “MLS” and National Real Estate Websites “Realtor.com, Zillow.com Trulia.com Homes.com, Homefinder.com, USAA.com Redfin.com etc.”

19.- Constantly update you as to any changes in the market place.

20.- Keep you aware of the various methods of financing that buyer might want to use.

8.- Develop a list of features of your home to brokers to use with their potential buyers.

21.- Coordinate Inspections, “Termite, Home Inspection, Appraisal, etc”.

9.- Create a Property website with unique URL .

22.- Provide you with contacts of professional companies to assist you with repairs, if need or deep cleaning.

10.- Create a video of your home to share in Social Media “Face Book, YouTube, Instagram, etc” .

11- Open House.

12.- Door Knocking and cold calling around your neighborhood to tell them about your listing , as they may know friends looking to move into the area.

13.- Send emails to other top agents with the features and description of your home for their potential buyers.

23.- Represent you on all offer presentations to assist you in negotiating the best possible price and terms 24.- Handle all the follow-up upon a contract being accepted all mortgage, title and other closing procedures i.e verify loan process, contingencies of the contract to make sure sale closes on time. Be on time of all important dates of the contract.

25.- Deliver your check at closing

#1 IN OUR MARKET

COLDWELL BANKER WEST 7

CHULA VISTA 1061 Tierra del Rey Ste 302, Chula Vista CA 91910 EASTLAKE - EAST CHULA VISTA 2300 Boswell Rd, Chula Vista Ca 91914 BONITA 4538 Bonita Rd, Bonita Ca 91902 DOWNTOWN 620 1st Ave, San Diego CA 92101 EL CAJON - GRANITE HILLS 810 Jamacha Rd, El Cajon Ca 92019 FLETCHER HILLS 2382 Fletcher Pkwy, El Cajon 92020 LA MESA 8277 La Mesa Blvd, La Mesa Ca 91942

What we will need from you: Sign Listing Documents A house key to place in lock-box A copy of the mortgage statement Fill out disclosures A copy of the HOA statement (if property is in an HOA community) Escrow will need to order the HOA docs.

An upfront fee will have to be paid by seller.

Provide a list of the HOA amenities Advise if any repairs will be done and estimated time of completion.

Copy of receipts and invoice from repairs.

Clean the house Have the house ready for professional pictures.

If home is under a trust, provide us with a copy.

List of items that are not part of the sale.

Set showing time and days.

Secure your pet (if any).

Secure your personal belongings.

Develop a list of features of your home to better describe your property.

When is the best time for presenting offers?

The Importance Of First Impression We’ve noticed that the homes that sell the fastest are priced right and they’re in good condition. What do we mean by “good?” They have curb appeal, the exterior reflects pride of ownership, inside, the paint is fresh, the carpets clean and the house is neat.

Below we will give you some quick tips to follow to have your home ready to sell.

Get rid of the clutter

Touch up paint

When tackling clutter, pay close attention to any collections you may have. Too many items in a room makes it appear cluttered and distracting to buyers.

Paint is the miracle cure for a home that needs freshening. It not only adds color, but, if the color is chosen strategically, it can make rooms appear larger, and even cleaner.

Depersonalize your home

Fix and Repair

Depersonalizing a home involves removing anything of an overly-personal nature. Think about model homes in new-home communities. These homes are carefully staged to appeal to the broadest number of buyers and they are decidedly depersonalized. You want buyers to be able to imagine themselves living in the home, with their furniture and their belongings

Tour your house, go through each room and make a list of the things that need to be fixed and repaired. No one wants a deal to fall apart because the home inspector found an issue the buyers can’t stomach. A little prevention can spare you from the pain of watching a buyer walk away.

Clean Having a clean and odor free home is a must when selling a home. Make sure to have shiny floors, surface, kitchen, bathrooms and exterior. If you don't have the time, we recommend you hire a professional company or maid to help you with the deep cleaning.

Pet owners need to ensure that the cat box is cleaned daily and the dog is bathed frequently while the home is on the market.

Guard your privacy Homeowners are told to skedaddle before home showings and open houses. Before you go, lock up valuables or take them with you. This includes jewelry, cash, small, high-value collectibles, weapons and prescription drugs.

Home showings are critical to the sale of your home. Doing all you can to make the home appear ready to move into will make yours the queen of the neighborhood real estate market.

HOME SALE PREPARATION CHECKLIST Clean Remove clutter, pictures, frames, accessories, papers, files, books, music, magazines, small appliances, electronics, collectibles, toys & excessive decorative objects Scrub all surfaces The home should be free of all smells including animal, food, and smoke.

Clean baseboards in the entire home - this is where the most dust & dirt collects that is often overlooked.

Clean windows inside & out - let the light in!

Don't neglect the closets, potential buyers will peek in here too. Keep them tidy & clean.

Clean all light fixtures & ceiling fans. Dangly. spiderwebs are not attractive to home buyers.

Steam curtains & dust blinds.

Repair Take an inventory of all repairs needed in the home & get to work!

Check all doors to make sure that the hardware is in good working order, replace if needed.

Check that all the windows open easily & have a secure window lock.

Make sure the water heater has the straps installed properly (double-strapped).

Check that caulking is clean & no peeling away in kitchen & bath - if so have it replaced.

Repair any cracks in ceilings & walls.

Fill in holes left by picture hangers & wall art.

Decorate Take down overly fussy window treatments, replace them with clean blinds or curtains to allow light in.

Keep colors neutral on the furniture and walls, but don't be bland. Introduce a little color with accessories like pillows or pottery.

A fresh coat of paint can do wonders. Consider using a low VOC / non-toxic paint smell.

Place vases of fresh flowers or potted plants inside for added life.

Hang bright and new towels.

AC filters Have carpets professionally cleaned & consider replacing them if they are too worn.

Hardwoods should be mopped & oiled or waxed to give new life & shine.

Large appliances should be cleaned inside, out & under.

Remove caulked-on or peeling paint from windows casings & sills, top with fresh coat of paint.

Clean off shelves & display just a few purposeful objects.

Remove grease & grime from kitchen cabinet doors.

Clean & tidy inside the kitchen & bathroom cabinets.

Perform a deep maintenance to your front and back yard. Remove objects and any extra stuff to create more inviting areas.

Keep the bed linens clean & beds made.

Touch up paint. Use neutral colors.

Replace shower heads with a clean, new one Repair any leaky faucets or supply valves.

If you can, repair chipped or broken tiles you have in the house.

Ensure all outlets and light switches are working, hire an electrician if needed to be fixed or replaced.

Replace old, dirty, & paint covered electrical covers with new ones.

Put the right bulbs in the light fixtures. Make sure there are no bulbs burned out inside or outside of the home.

Make sure the smoke and carbon monoxide detectors are working properly and installed in all required areas Toilets working and sealed Mow the lawn, plant flowers, and place a few bright pots at the entry.

This is the one time to make the home look as neutral & depersonalized as a catalog.

Each room should have a clear use - rearrange & move furniture if necessary for buyers to see how the room can be used.

Set the table with some china, glasses, table mats and some flowers to give a great look to that area.

The Home Selling Process

Personal Notes