Alec Callaway - Pre-Listing Presentation

Advantage

ValueSHOWING MY TO YOU

COASTER

do we negotiate for best price and terms?

Which agent do

choose?

OF A HOME SALE Goals

Highest Possible Price

Shortest Possible Time

Least Amount of Stress

Step

SALES PROCESS

We have a proven system raising the level of succes by empowering clients to achieve their goals that are repeatale and gauranteed.

STRATEGIES 4 Pricing

Fixed Pricing Range Pricing

Pricing Below the Market Hoping to Drive Up the Price

Price High and Chase the Market Down

ADDRESSED WHEN PRICING IN THE VALUE RANGE

What if we get lots of low offers?

What if someone starts at the bottom?

What if they start below the bottom?

Do we have to accept the bottom price?

It’s OK to get lots of offers!

It’s OK if they start at the bottom!

It’s OK if they start below the bottom!

You don’t even have to accept the top price!

Clear and

OPEN COMMUNICATION

During the sale process, you will recieve:

•

A thorough assessment and inspection of your home’s style, location, and condition.

•

A fair market evaluation of your property with my recommendations for the best pricing strategy for your home.

•

A copy of your home’s Multiple Listing Service (MLS) printout for you to review for accuracy.

• Immediately call, text, or e-mail to check in and talk about showing activity and any buyer feedback.

•

In-person appointments to review updated local market conditions and adjust the marketing strategy as needed.

•

An estimate of costs incurred during the sale and your estimated net proceeds once the sale closes.

NET PROCEEDS Maximum

Cost Saving Measures

Upfront Termite Report - No Cost to You

HOA Docs Ordered - Avoid rush Fee

Notary for Grant Deed

Home Warranty Coverage During Listing

Repair Negotiation Free Roof Evaluation

REALVITALIZE: FIX IT UP WITH NOTHING UP FRONT

Fix it Up with Nothing Up front

With a home in top condition, maximize your selling price — with no payment until closing.

Fix it Up with Nothing Up front

Painting

Cleaning

With a home in top condition, maximize your selling price — with no payment until closing.

The RealVitalizeSM program helps with home improvements and repairs to prep your home for sale. We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. The results are remarkable – on average, RealVitalize properties sell at or above list price*.

Staging

Plumbing

Room Renovations

Handyman Services

Landscaping/ Curb Appeal

The RealVitalizeSM program helps with home improvements and repairs to prep your home for sale. We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. The results are remarkable – on average, RealVitalize properties sell at or above list price*.

Use the RealVitalize program to help with:

Use the RealVitalize program to help with: Painting Staging Room Renovations

Flooring & Carpentry

Electrical

Services

And much more!

Handyman Services Electrical Plumbing Landscaping/Curb Appeal And much more!

| USE THE PROGRAM TO HELP WITH: after

BEFORE

To learn more, visit realvitalize.com.

*Based on program data from Aug. 2019-Jan. 2021.

With a home in top condition, you can maximize your selling price. The RealVitalizeSM program helps with home improvements and repairs to prep your home for sale. We cover your up-front costs and get paid back when your home sells. No hidden fees, interest charges or markups. The results speak for themselves — on average, RealVitalize properties sell at or above list price.* after

“We used RealVitalize to restore this seller’s home. We cleaned, painted, installed new floors, updated the kitchen and bathrooms, landscaped and staged. When we listed, we received multiple offers and were under contract in 5 days. I sold this home at 30% more than my client’s previous list price with a prior agent. The seller was thrilled!”

before After

Katherine B., Agent, Topanga, CA

To learn more, visit realvitalize.com.

*Based on program data from Aug. 2019-Jan. 2021.

*Based on program data from Aug. 2019-Jan. 2021.

“We

Katherine

Staging FIRST IMPRESSIONS ONLY HAPPEN ONCE!

on 2 occasions:

Sense Staging”

and In Person

to Professional Staging Service

CONCIERGE

Staging

Provided to you at no cost:

• Getting your yard ready (clean-up, ground cover, color plants & junk removal)

• Depersonalize/declutter

• Furniture grouping

• Fresh flowers

• Add extra lighting/make the most of natural light (open windows)

• Define every space

• Assume every space will be viewed

• Organize personal items with storage pieces (baskets, etc.)

• Fresh touches impress buyers

• Paint walls (if neutral walls are needed)

• Emphasize storage space (take out items that may fill closets)

From beginning to end, I will communicate and guide you through the process of selling your home.

LISTING WITH ALEC10 ways pays for itself

Tools

Reaching the largest pool of most likely buyers.

MARKETING YOUR HOME: UNDERSTANDING TODAY’S BUYER

In real estate marketing, there is no such thing as one-size-fits-all.

Buyers search on many unique platforms, from home search websites, to newspapers, to neighborhood open houses. We know the kinds of buyers looking for a home like yours, and are able to tailor our marketing strategy to them.

ONLINE EXPOSURE

Almost 100% of homebuyers are looking online. Marketing your property on the internet is essential in accessing a worldwide audience.

DIGITAL MARKETING

We drive traffic from social media to your online listing with targeted ads to buyers, posted from our proprietary CBx platform. Additionally, your listing will be featured in our monthly Home Simplicity eMagazine.

PROFESSIONAL PHOTOGRAPHY

Well-lit and high resolution photography is essential to showcase your home in the best possible way.

PROPERTY VIDEO & VIRTUAL TOURS

We help your home stand out by applying the latest in video and virtual-tour marketing.

My personalMARKETING APPROACH SYSTEM

My Personal Marketing Approach:

in a

to other Coldwell Banker

with a

COMPREHENSIVE INTERNET MARKETING

LISTING SYNDICATION

Our internet marketing strategy includes syndication of your listing, ensuring your property’s details are available online in the most effective places people search for their homes.

My goal when selling your home is maximum online exposure.

MAXIMUM ONLINE EXPOSURE

With 99% of buyers searching online, we pull out all the stops to ensure that your home is seen by the right buyer. Here are some of our unique and exclusive marketing options that take your listing to the next level.

DIGITAL INTERACTIVE BROCHURE

FEATURED IN HOME SIMPLICITY E-MAGAZINE

VIRTUAL 3-D TOUR & PROFESSIONAL VIDEOGLOBAL REACH ON COLDWELLBANKER.COM

SYNDICATION WITH THE TOP REAL ESTATE SITES

EXCLUSIVE access to facebook social ad engine

SINGLE PROPERTY WEBSITES

Client Focused RESULTS DRIVEN

Coming from three generations of Realtors and Healthcare workers, Alec grew up in a family prioritizing empathy when connecting with others. He specializes in residential buying and selling with an emphasis on marketing.

Alec’s achievements include working with his stepfather on spec homes in the High Desert while growing up. This gave him a complete understanding of the home building process which he shares with his clients.

Alec says, “I am certain that San Diego has everything that anybody could ever need in a home, and that’s what I love about this city—its abundance in energy and neighborhoods.”

When it concerns his clients, Alec believes in a philosophy of transparency. He says, “I feel that creating something of value has to first lead with integrity, which then creates a solid foundation to do great business together.”

During his spare time, Alec can be found soaking up the sun on the beaches of La Jolla near his alma mater, UCSD. If he is not at the beach, he is at Invictus CrossFit working out, spending time with loved ones, golfing, or staying involved in the community.

Alec Callaway

My CORE VALUES

• I AM AN EXPERT in the San Diego Real Estate market.

• I AM ALWAYS PREPARED with outstanding market research and analysis.

• YOU’LL ALAWYS BE WELL INFORMED I’ll keep you aware of every step in the process.

• YOU ALWAYS HAVE THE FINAL SAY I will provide you with all of the info and data you need to make the best decisions.

• I WILL FIGHT FOR YOU I will position you to get the best price for your listing.

• I VALUE TRUST AND HONESTY I’ll always share information with you even the negatives.

• I LISTEN Understanding and prioritizing your needs will always be my prime concern.

• I LEAVE A GOOD IMPRESSION I have excellent references from previous clients.

• I ELIMINATE STRESS I will help coordinate every step, connect you with the professionals you need, and simplify every task we encounter.

• I AM ORGANIZED You can rely on me to track and monitor everything — never letting the details slip past.

• I’M ALWAYS NETWORKING My top-tier connections with other agents and exclusive network allows me to sell your home quickly and painlessly, at higher prices than other agents. I am constantly looking for off market homes that you may fit your search criteria.

• I AM A GO GETTER I do not wait for buyers to contact us. I aggressively pursue showings and stay in constant with potential buyers.

• MY REPUTATION IS EXCEPTIONAL My marketing strategies are known to give listings the best possible exposure.

• I RESPECT PRIVACY AND EXCLUSIVITY

• I AM WELL CONNECTED My sphere of influence will help you sell faster and for more.

Alec will explain today’s market and real estate headlines, and decipher what they mean for you.

Need to understand today’s market?

Alec has consistent results in difficult negotiations.

Alec will show you how to get the best price for your home, you will see, there is more than simply putting a “For Sale” sign out front.

Alec understands all of the disclosures and necessary paperwork in today’s heavily regualted environment.

Want to reach the right audience of buyers?

Want more negotation leverage?

Want to net the highest fair market value for your home?

AlecIS RIGHT FOR YOU?

Want to avoid costly mistakes?

Alec uses robust, targeted marketing strategies to maximize exposure and reach.

Do you want someone who knows the neighborhood?

How to define your target market?

Want an agent with a proven track record?

Alec posesses intimate knowledge of the local area and trends.

Alec has the experience using targeted marketing efforts to find qualified buyers.

Working with Alec redefines the process you may have known, while gaining you the highest profit.

Coldwell Banker was built on the principles of honesty, integrity and always putting clients first. We changed the industry then and continue to do so today.

We started 15 years ago in one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the brand nationwide. We are continually growing and expanding, and our reach is limitless.

Our full range of real estate services includes residential, commercial, mortgage, escrow, relocation, and property management. We are here to help you with all of your real estate needs.

Thank you!