C21 Gold Book

Schmidt Real Estate

Schmidt Real Estate

Schmidt Real Estate

TRAINED TO BE ON TOP OF THE GAME Each real estate transaction is a big deal with many moving parts and can get unwieldy without the right support. CENTURY 21® Sales Associates are true partners and will work to defy mediocrity and deliver an extraordinary experience.

We are: KNOWLEDGEABLE With extensive and ongoing formal training to stay on top ATTENTIVE Great listeners intent on understanding you and your goals RESPONSIVE Quick and professional responses as we manage each detail and the big picture The multiple award-winning CENTURY 21 University® has a proven record of unparalleled agent education by creating industry leading programs and a comprehensive suite of training and skill development programs.

•Featured in Training Magazine Top 125 of 7 of the last 10 years.

PROVEN Head Head SUCCESS

STRENGTH IN NUMBERS WORLDWIDE AND LOCALLY CENTURY 21 REAL ESTATE WORLDWIDE Agents 129,000 Countries 82 Offices

Sales Volume

7,900 $7 Billion

SCHMIDT FAMILY OF COMPANIES Agents 1,700+ Offices

78

Sales Volume

$3.3 Billion

Closed Units

18,259

*As of 12/31/2018

OUR SCHMIDT FAMILY STORY Schmidt Family of Companies has experienced phenomenal growth since its inception in 1927.

Founded by Harold F. Schmidt, the company is now led by his grandson and great-grandson.

H. F. Schmidt Real Estate, as the firm was originally known, was based on the principles of honesty, integrity and an unwavering commitment to outstanding service. Harold Schmidt’s adherence to these standards of excellence earned him the trust and confidence of his clients, building a solid foundation for what was to become one of the most respected and largest real estate brokerage firms in the Midwest.

Harold’s son, Joseph Schmidt, joined the company in 1946 and under his leadership, the company experienced unparalleled growth. His sons Fred and Ken entered the company in 1962 and 1968, respectively. Today, Ken Schmidt is the CEO of the firm, Mike Schmidt is President, Tom Gray is the COO, and Steve Bell is CFO. Schmidt Family of Companies is now a fifth generation real estate firm and is one of the largest and most successful real estate affiliates in the country.

1927

SCHMIDT CORE VALUES Fueled by reputation, motivated by innovation.

Our core values work together to create a steadfast foundation in an ever-shifting world.

• • • • •

Collaboration Loyalty Initiative Positive Outlook Servant Leadership

C21 CORE MISSION DEFY MEDIOCRITY

+DELIVER

EXTRAORDINARY

WE GIVE BACK FOR 30 YEARS. CENTURY 21® has been a proud philanthropic partner of EasterSeals®, as one of EasterSeals® largest corporate sponsors. We are proud of our long standing relationship with this charitable organization.

OVER $123 MILLION RAISED TO DATE Our brokers, sales associates and employees work together to raise funds in support of the EasterSeals mission: to provide exceptional services, education, outreach and advocacy so that people with disabilities can live, learn, work and play in our communities.

AND YOU CAN PLAY A PART TOO With our “Closings for Kids” program, each of our sales associates can donate a portion of their commission from every closing to their local EasterSeals chapter. So when you choose an agent who participates, you help contribute to EasterSeals too.

LEADING THE WAY Century 21® Real Estate LLC is an American real estate agent franchise company founded in 1971. The system consists of approximately 7,900 independently owned and operated franchised broker offices in 82 countries and territories worldwide with over 129,000 sales professionals. Century 21® Real Estate is headquartered in Madison, New Jersey.

Wherever your home’s buyer might be, we’re there, too.

OUR LOCAL REACH We have Schmidt Family of Companies offices and agents across all of our regions, actively bringing in buyers and creating more opportunities to showcase your home.

YOUR SUPPORT TEAM IN-HOUSE SUPPORT STAFF • Vice President of Marketing • Digital Media & Technologies Specialist • In-House Marketing Designers • Marketing Specialists • Sales Managers • Agent Service Coordinators • In-House Attorney • Property Management Specialists • Mortgage & Title Services • and MORE!

RELOCATION & REFERRALS • Connect you with an experienced Century 21® affiliated sales associate, trained to represent you • Relocation packet to meet your needs including community and school information • Cost of living analysis • Get to know the community you are moving to • Market Analysis of your current home • Coordinate the sale of your current home and the purchase of your new home • Work with local mortgage services

COMMERCIAL DIVISION • Fully committed national Commercial Support Staff with the finest education and marketing materials.

• Schmidt Family of Companies is ranked in the top 5% of all Commercial Companies Nationally.

ONLINE IMPACT

WHERE BUYERS SEARCH FOR PROPERTIES While buyers use a variety of resources to research properties for sale in their area, the vast majority find their new home online and with the help of a real estate professional.* HOW BUYERS SEARCH FOR HOMES Online 95% Real Estate Agent 89% Mobile Sites and Apps 74% Open House 52% Yard Sign 44% Online Video 49% Print Newspaper Ad 5%

THE GOLD STANDARD *2018 National Association of Realtors Profile of Home Buyers and Sellers

SCHMIDT FAMILY OF COMPANIES ON THE WEB • 1 of the world’s most visited real estate franchise websites • 4M+ website visits per month • 95% use the Internet to search for homes • 74% use a mobile device or tablet FLORIDA C21SchmidtRealEstate.com NATIONAL Century21.com Century21global.com Century21espanol.com Commercial.Century21.com

INFLUENTIAL SOCIAL ENGAGEMENTS Million of people use social media channels like Facebook, Twitter, Flickr and Instagram daily.

The Century 21ÂŽ System embodies the cutting edge of real-estate marketing, successfully uses social media to promote your property listing and locates the right buyer for it.

Facebook.com/Century21

Twitter.com/Century21

YouTube.com/Century21

Instagram.com/Century21

Pinterest.com/Century21

Century21.com/Blog

Over 430K Social Followers across all major SOCIAL MEDIA PLATFORMS.

VIDEO VIEWS ON SOCIAL MEDIA Lifetime video views on facebook: 17 MILLION4

(Lifetime: total number of times the Video was viewed for more than 3 seconds)

Lifetime video views on youtube: 95 MILLION5

(Lifetime: total number of times the Video was viewed for ~30 seconds)

Year over year: INCREASE IN YOUTUBE LIKES EVERY YEAR

ALWAYS ELEVATE 4 Source: Facebook 5 Source: YouTube

THE POWER TO PREDICT THE BUYER’S FUTURE Once a potential buyer is on my ZAP® PLATFORM, I can focus my efforts and resources on those who are poised to purchase.

Automatically track and aggregate home buyer’s online behavior

Pinpoint buyer’s desired • Home Style • Neighborhood • Price Point • Location

Zap’s predictive lead scoring keeps Century 21® agents connected to the potential buyers that are most likely to transact right away.

INTERNET MARKETING ADVANTAGE While your home will be listed on multiple sites, including century21.com, we also need to go where the buyers go. The following premium partner sites will be included in our plan.

FLORIDA C21SchmidtRealEstate.com NATIONAL www.Century21.com The top websites are viewed during each search and we ensure your property is displayed on them all and more.

STRATEGIC MARKETING

OUR 21 STEP MARKETING PLAN 1. Recommend a pre-listing inspection and hiring a professional home staging service 2. Develop a Comparative Market Analysis (CMA) 3. Create a virtual tour to post on listing websites 4. Enter your listing into the local Multiple Listing Service 5. Place the CENTURY 21® “For Sale” yard sign 6. Announce your listing to sales associates in my office and other CENTURY 21® offices in the area 7. Place a “Lock Box” on your door to provide easy access for other sales associates 8. Place your listing on our century21.com website 9. Distribute your listing to hundreds of Listing Partners 10. Place your listing on social media sites like Facebook, Twitter and You Tube 11. Place your listing on my personal website 12. Create a Unique Property Site for your listing 13. Prepare full color property flyers and brochures to showcase your home to buyers and other sales associates 14. Offer the CENTURY 21® Home Protection Plan® that can help attract buyers to your property 15. Schedule email marketing pieces to my entire list of contacts, past clients and area REALTORS®

Head Head

16. Print and direct mail advertising in our local area 17. Hold an Open House

18. Tour your home with prospective buyers 19. Provide you with constant feedback from buyer showings 20. Send you weekly online activity reports 21. Negotiate with potential buyers on your behalf

BENEFITS OF PRINT MARKETING While online advertising remains the most effective way of reaching home buyers today, in some instances it may be beneficial to incorporate print advertising as well. We have relationships with key regional and local publications that enable us to showcase your property in the most effective way and generate maximum interest.

CUSTOMIZED MARKETING SERVICES OUR TEAM: • 150+ Years of Combined Marketing and Design Experience • Full-Time Marketing Designers, Digital Media Specialist and Brand Ambassadors OUR SOFTWARE AND EQUIPMENT: • Adobe Creative Suite and Microsoft Office • Photography/Video Studio • Xerox® Color Printer / Scanner / Booklet Maker • Triumph® Cutter & Tabletop Folder SOME OF OUR SERVICES: • Print On-demand Property Marketing Materials • Business Cards, Flyers, Postcards & Brochures • Customized Signage & Property Advertisements • Direct Mail Campaigns • Property Magazines • PLUS MUCH MORE!!

WHY GO DIGITAL With traditional real estate marketing, you can’t

4X

track anything. What good are your ads if you can’t prove they work? At Schmidt Family of Companies, we utilize digital, social and video marketing to get our message out in the best way, to the most people. We highly target our audiences so only the people we want to see our ads see them; no dollar is wasted. Plus, we can track anything and everything!

Marketing is changing and we’re leading the way.

54

of senior executives share work related videos with colleagues weekly.

74%

of all online traffic is spent watching video.

19

is the boost your open rate receives when using “video” in your subject line.

55%

of people watch videos everyday.

%

%

CUSTOMERS ARE MORE LIKELY TO WATCH A VIDEO ABOUT A PRODUCT THAN READ ABOUT IT.

The Schmidt Family of Companies Advantage: • Fine Home and Estates • Mobile First Ads • Social Media • Listing Syndication

BRING MORE BUYERS Have you ever wondered who handles transferring employees when a corporation needs to move them? We do!

Our dedicated relocation department helps thousands of relocating, transferring and other special groups of buyers each year. Â CARTUS BROKER NETWORK Cartus Relocation is one of the largest relocation service providers in the world, providing services in 165 countries and to more than half of Fortune 500 companies.

As a principal broker in the Cartus Broker Network, we receive thousands of incoming buyer referrals annually.

USAA REAL ESTATE REWARD NETWORKS Thousands of active and former military members and their families rely on us for real estate services through our status as a preferred USAA Real Estate Rewards Network broker.

FULL SERVICE

GUIDING YOU STEP

BY STEP

STEP 1 – PRICING • A comparative market analysis (CMA) • Review market conditions • Review other homes on the market • Discuss your home-sale goals • Determine the optimal listing price

Selling a home is a complex process, but your Century 21® agent will guide you through it every step of the way.

STEP 2 – PREPARING • Remove clutter and organize • Clean and make repairs • Stage your home for sale • Consider a home protection plan • Complete listing documents and disclosures STEP 3 – MARKETING • Install distinctive Century 21® yard sign • Promote your home on the MLS • Present your home’s listing online • Respond promptly to buyer inquiries • Arrange showings • Hold open house • Communicate feedback • Market your property via email, direct mail and social media • Provide market updates STEP 4 – CLOSING • Evaluate offers and negotiate best price and terms • Facilitate inspections • Coordinate closing date, time, location and contacts • Monitor buyer financing and home appraisal • Follow up on details • Review closing statement • Close the sale • Provide copies of all closing documents

MARKET EXPERTISE

STAGING TO SELL 8 seconds is what most buyers take to form a first opinion of your house. Let’s make them count! Home staging can help.

HIGHLIGHT: MAXIMIZE: CAPTIVATE:

Best features & appeal Attractiveness to form a connection First impression that stays in buyer’s memory

OUTSIDE • Repaint or touch up trim • Make needed repairs • Wash windows and screens • Trim trees, hedges and shrubs • Weed and feed lawn and maintain mowing

ENTRANCE • Check doorbell and replace light bulbs • Put out new welcome mat • Clean/repair/repaint front door • Sweep walkway ROOMS • Touch up or repaint walls, trim and ceilings • Clean or replace carpeting • Clean curtains, shutters and blinds • Clean fireplace, mantle and surrounding areas • Update decor: throw pillows, bedspreads and towels

GENERAL • Replace burned-out light bulbs • Clear out closets • Eliminate clutter • Neutralize and depersonalize • Make sure the air conditioner is working KITCHEN AND BATH • Clean appliances inside and out • Clear out and clean cabinets, drawers and pantry • Clean, repair or replace faucets and fixtures • De-clutter counters • Re-grout sinks, tubs and showers BEFORE EACH SHOWING • Pick up toys and clutter • Clear off counters and tabletops • Turn on lights • Make beds • Make sure home smells inviting

POSITION YOUR HOME TO SELL A Comparative Market Analysis (CMA) is essential to determine the value of residential property.

Location and characteristics of the property are the key elements in determining this value. So similar properties in your area form the basis for valuation of your home.

THINGS TO CONSIDER ABOUT PRICING: • A house that is priced right from the beginning typically achieves the highest proceeds • Realistic pricing will achieve maximum price in a reasonable time • The market determines the price • Houses that remain on the market for a long time do not get shown FACTORS THAT INFLUENCE YOUR LISTING PRICE: • Market conditions • The terms you offer as a seller • Exposure • Comparable properties; pending sales, recent sales • The features of your property • How motivated you are as a seller • ZERO IMPACT ON ITS CURRENT VALUE • What you paid for it • Certain investments made in the property • What you want to net from the sale • What those outside the industry believe the property is worth

PRICING YOUR HOME TO SELL PRICE INTELLIGENTLY

By pricing your property at market value, you make it available to a greater percentage of prospective buyers. This increases your chances for a sale and reflects it value.

DON’T OVERPRICE

Improper pricing may lead to a below market value sales price, or even worse, no sale at all. Your home has the highest chance of selling when its price is reasonably established.

PRICED FOR THE PEAK

A property attracts the most interest when it’s first listed on the market. Pricing improperly for the initial listing will cause you to lose out on this peak interest period.

IF THE ASKING PRICE IS: 15% Over Market Value

10% Over Market Value

5% Over Market Value Current Market Value

THE PROPERTY APPEALS TO: 20% of Buyers

30% of Buyers 50% of Buyers

95% of Buyers

ELEVATE YOUR FIRST IMPRESSION The largest number of potential buyers will view a newly listed home within the first 14 days on the market and the number will decrease as the days on the market increase. This pool of buyers includes home buyers just entering the market and Relentless gold Dark gold more importantly, buyers working with REALTORS® who have already seen the existing inventory and have not found a home, making them eager to make an offer.

To take advantage of this increased level of traffic and buyer interest your property should be priced to sell at fair market value from the very start.

HOME B

UYER S HOWIN G

S

PEAK SELLING ACTIVITY

WEEK 1

WEEK 2

WEEK 3

WEEK 4

TIME ON MARKET (WEEKS)

YOUR HOME’S VALUE

CENTURY 21 SMART HOME Century 21® Real Estate is always finding new ways to market and sell homes, and has become the dominant real estate force in the rapidly growing smart home arena. Why does this matter? According to a recent Century 21® Real Estate Survey, nearly half of consumers surveyed think smart home technology is important for their current home or next home purchase, and over half said they would be willing to pay more for a home with smart home tech installed.

Century 21® agents agree that homes with smart home technology sell faster than those without, and homes designated as smart homes on century21.com receive two times the conversions of similar non-smart home properties.

EXCEED EXPECTATIONS

SMART HOME SYSTEMS A recent survey conducted by the Century 21® brand and CNET indicate that homes with smart technology are selling faster than those without.

More and more homeowners are automating their homes to make it easier to control systems such as lights, security, music and even window coverings.

SECURITY DEVICES Many luxury homeowners are splurging on surveillance cameras, motion detectors, automated door locks and other security devices that can be controlled by a smart phone. These systems will even notify you of suspicious activity.

TEMPERATURE CONTROL Smart thermostats are easy to control via your phone and will help reduce your energy bill.

HANDS-FREE FAUCETS Just wave your hand, and the water goes on or off. It’s not only less messy but also saves money and water. These faucets come in many colors and designs. There are even

According to the Institute for Luxury Home Marketing, here are some of the smart-home systems taking the technology world by storm:

voice-activated shower heads.

INNOVATIVE LIGHTING Sensor systems and “smart” lighting allow you to switch lights on or off by using a smart phone or Amazon Alexa. Products like Philips Hue bulbs allow you to change colors—and ambiance–as well.

SMART COOKING Yes, even your kitchen appliances are controllable by Wi-Fi. There are fridges with internal cameras so you can check remotely to see if you need milk, as well as smart ovens that use sensors to recognize, monitor and cook your food.

COMPARATIVE MARKET ANALYSIS A comparative market analysis, or CMA, is a report that pulls data from the Multiple Listing Service (MLS) based on buyer and seller activity in your area.

INFORMATION INCLUDED IN YOUR CMA: • Comparable properties in your area that recently sold • Comparable properties in your area that failed to sell • Pending sales in your area • Comparable active listings in your area Your agent will use this information to develop a pricing and positioning strategy that creates a perception of value, makes your property competitive and generates excitement among buyers.

DON’T SETTLE FOR AVERAGE Your home and your home sale needs are one-of-a-kind.

Using the unmatched resources of the Century 21® network, I will develop a custom plan.

PLAN INCLUDES: • Provide you with proven, powerful and personal service • Enable you to obtain the best possible sales price and terms for your home • Close the sale in a smooth, timely manner

I am committed to your complete satisfaction and will represent your interests with the utmost care, honesty, integrity and discretion.

DON’T SETTLE FOR AVERAGE. LET’S GET STARTED!

OBSESSED BE OBSESSED WITH BETTER

CENTURY 21 SCHMIDT REAL ESTATE FLORIDA | VENICE OFFICE 941-485-0021 | 800-881-2140 100 WEST VENICE AVENUE, SUITE B VENICE, FL 34285 C21SCHMIDTREALESTATE.COM

MEMBER SCHMIDT FAMILY OF COMPANIES

Head Head

© 2018 Century 21 Real Estate LLC. All rights reserved. Century 21®, the Century 21® Logo, Century 21 Fine Homes® and the Century 21Fine Homes Logo are registered service marks owned by Century 21 Real Estate LLC in the United States and by Century 21® outside the United States.

Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated.