why Agents love the Coldwell Banker® brand.

The things that matter to you are the things that matter to us. We’re in constant dialogue with our affiliated agents and brokers across the country and across the world, learning your needs and challenges and supporting you with tools and resources that make a real difference in your market. The Coldwell Banker brand is dedicated to helping our people reach new heights of success.

This includes providing learning resources that are second to none— affiliated agents who took CBUSM Learning Center courses displayed greater improvement in their business during the 12 months following their coursework than the 12 months prior. The average improvement over the prior 12 month period was an impressive 33% for closed volume.1 What’s more, our powerful brand presence pays dividends—we’ve got the most recognized real estate brand logo2 and in countless communities across the world, Coldwell Banker yard signs command their markets. This is an extraordinary brand that’s empowered our network to transact $295 billion in sales volume in 2022.3

Time after time, agents who join our network discover the powerful benefits of being a part of the Coldwell Banker community—we’re ranked #1 in agent trust.4 And we’re proud to be a home where people of diverse backgrounds and experiences thrive. Our way of doing things has made us the premier destination for agents who want results, and it’s earned their loyalty. Every day, our brand delivers at the high standard demanded by the industry’s best agents and brokers.

1 - Closed Units, and Closed Sales Volume (collectively, the “Metrics”) were measured during this Study. To calculate the results, we took a sample of the 4,000 independent sales associates who had been affiliated with the Coldwell Banker® brand for at least a year prior to the study and who participated in CBU Learning Center learning classes and activities between January 2020 and December 2021 (the “Sample Pool”) and entered their activities into REScoreboard. All sales associates included in the study completed one or more learning classes, each ranging in duration from a minimum of three hours up to twenty-two hours. We measured the monthly Metrics generated by the Sample Pool during the 12 months prior to their taking any Coldwell Banker courses and then measured the monthly Metrics generated during the 12 months after the end date of each affiliated agent’s participation in the learning courses. This was not a controlled study; correlation does not equal causation. Past performance does not guarantee future results. Market conditions may influence results and there is no assurance any Coldwell Bankeraffiliated sales associate will achieve the same or similar results.

2 - 12/14/2021, Lucidpress, https://www.nar.realtor/magazine/real-estate-news/sales-marketing/the-most-recognizablereal-estate-brands

3 - Based on Coldwell Banker Financial Data 01/01/22 - 12/31/2022

4 - Coldwell Banker/Quester Agent Research/Brand Personality Perceptions January 2023

Just a few of the things Coldwell Banker ® affiliated agents love about the brand:

“In my opinion, Coldwell Banker is the best company in the industry. Agent support, resources, tools, the list goes on. It offers great technological support along with leadership support… I’m greatly satisfied.”

“Brand behind the agent is paramount – that’s exactly what Coldwell Banker provides. Everyone knows Coldwell Banker globally, regionally and locally.”

“Coldwell Banker has been on the forefront of luxury home sales for many years and our leadership teams are truly agent-centric and well-informed about the business.”

“I have the most amazing broker in the business. I get tons of support and guidance. Anytime I have a question, my broker or assistant broker is there to help me. They encourage me and guide me in my work as a real estate agent and always support me.”