Step 4: Market Your Home

MARKET YOUR HOME

You’ll be ready to market your home after you’ve hired a real estate agent, prepared your home for market, and determined a listing price. Your agent should have a marketing plan for your home, and you should ask them what their strategies are for finding your ideal home buyer.

A good real estate agent will have a strong network of consumers and business partners to rely on that can expedite your search for a buyer. They should take high-resolution photos that showcase your home’s best features and will be used to promote your home online and offline.

Your home should be marketed where consumers search for homes. According to NAR’s Profile of Home Buyers and Sellers report:

Top Places Home Buyers Found the Home They Purchased:

• 50% Internet • 28% Real Estate Agent • 7% Yard Sign/Open House Sign • 5% Friend, Relative or Neighbor • 3% Directly from Sellers/Knew the Sellers • 1% Print Newspaper Ad

Of course, each market and the consumers in it are different, so you should consult your agent about which marketing outlet is right for your home.