Playa Hotels and Resorts Development Brochure

TRANSFORMING THE ALL-INCLUSIVE SECTOR

HYATT ZILARA & HYATT ZIVA CAP CANA

CANCUN | CAP CANA | LA ROMANA | LOS CABOS | MONTEGO BAY | OCHO RIOS | PLAYA DEL CARMEN | PUERTO VALLARTA | RUNAWAY BAY

We Are Playa Hotels & Resorts The only publicly traded company dedicated to the all-inclusive model.

Our proven expertise in operating all-inclusive resorts combined with strategic alliances with Hyatt and Hilton, gives Playa a unique opportunity to drive exceptional growth for your business.

Playa Hotels & Resorts is the key to connecting your business with global brand recognition, supported by a robust platform offering operational synergies to help leverage your investment.

23 RESORTS

8,690 ROOMS 9 DESTINATIONS

About Playa Hotels & Resorts

HYATT ZIVA LOS CABOS

OUR STORY Since 2006, Playa Hotels & Resorts has become the leading owner, operator, manager and developer of all-inclusive beach resorts. Playa has continued to be a top international luxury resort and leisure company recognized for turning extensive management and investment expertise into real value for our stakeholders, employees and the local communities in which we are located.

GRAND OPENINGS AND MILESTONES Hyatt Ziva Los Cabos & Hyatt Zilara Cancun

DEC

2013

Hyatt Ziva Puerto Vallarta

DEC

2014 Hyatt Zilara & Hyatt Ziva Rose Hall

DEC

2014

Hyatt Ziva Cancun

JUL

2015 Reposition The Grans & The Royal

NOV

2015

MAR

2017 PLAYA GOES PUBLIC

OUR BRANDS

SAGICOR TRANSACTION

Management of Sanctuary Cap Cana

OCT

2017

JAN

2018 Panama Jack Resorts Grand Opening

JUN

2018

Hilton Playa del Carmen

SEP

NOV

NOV

2018

2018

2019

HILTON ALLIANCE ANNOUNCED

Hilton La Romana

Hyatt Zilara & Hyatt Ziva Cap Cana

About Playa Hotels & Resorts OUR PROPERTIES Playa Hotels & Resorts portfolio consists of owned, operated and managed all-inclusive resorts in prime oceanfront locations in Mexico, Jamaica and The Dominican Republic. These all-inclusive resorts include adults-only properties exclusively for guests 18 years and older as well as all-ages properties. Each all-inclusive resort is styled to fit its home, so you can truly experience the destination.

OWNED & OPERATED BY PLAYA HOTELS & RESORTS Hyatt Zilara Cancun

BY THE NUMBERS EBITDA BY REGION

Hyatt Ziva Cancun Hyatt Zilara Rose Hall

12% 16%

Hyatt Ziva Rose Hall Hyatt Ziva Los Cabos Hyatt Ziva Puerto Vallarta Hyatt Zilara Cap Cana (Nov, 2019) Hyatt Ziva Cap Cana (Nov, 2019)

30%

Panama Jack Resorts Cancun Panama Jack Resorts Playa del Carmen Hilton La Romana - Punta Cana, an All-Inclusive Adult Resort

43%

CANCUN & RIVIERA MAYA

Hilton La Romana - Punta Cana, an All-Inclusive Resort

DOMINICAN REPUBLIC

Hilton Playa del Carmen, an All-inclusive Resort

PALM COAST

Hilton Rose Hall Resort & Spa

JAMAICA

BRANDS BY ROOM (%)

Jewel Runaway Bay Beach & Golf Resort Jewel Dunn’s River Beach Resort & Spa 4%

Jewel Paradise Cove Beach Resort & Spa 9%

MANAGED BY PLAYA HOTELS & RESORTS Sanctuary Cap Cana

3%

11%

36%

Jewel Grande Montego Bay Resort & Spa

MANAGED BY A THIRD PARTY

HYATT

Dreams Puerto Aventuras

HILTON

Dreams Palm Beach

DREAMS

16%

JEWEL

Dreams Punta Cana Secrets Capri Riviera

PANAMA JACK 21%

SANCTUARY SECRETS

LOCATIONS

MEXICO

SEE INSET

JAMAICA SEE INSET

DOMINICAN REPUBLIC CARIBBEAN SEA

PACIFIC OCEAN

DOMINICAN REPUBLIC

JAMAICA

About Playa Hotels & Resorts COMPETITIVE ADVANTAGES OF THE ALL-INCLUSIVE MODEL

GENERATE ADDITIONAL REVENUE THROUGH HIGH-MARGIN PREMIUM SERVICES High-margin premium services not included in the all-inclusive package (Guests are more likely to buy upgrades at the resort since their stay is paid in advance): • Spa • Fine wine/premium alcohol • Wedding packages • Room upgrades

PREDICTABLE REVENUE AND OCCUPANCY • Guests book and pay further in advance with fewer cancelations • More accurate planning of resources (e.g. in F&B) leads to the efficient use of labor and less waste • Leverage economies of scale

GREATER SHARE OF CUSTOMER WALLET All-inclusive price includes: • Room • Food & Beverage • Entertainment

HIGH CUSTOMER SATISFACTION • Value for money - less expensive than purchasing items a la carte • Total cost certainty • Convenient one-stop shopping

HIGHER EBITDA MARGINS Q1 LTM 2019 ADJUSTED EBITDA MARGINS

29.2%

30% 28.5

22.1%

EMERGING MARKET HOTEL COMPANIES

24.7%

GLOBAL HOTEL COMPANIES

PLAYA

LEISURE COMPANIES

Other companies may calculate Adjusted EBITDA differently than Playa, and therefore, Playa’s Adjusted EBITDA may not be directly comparable to similarly titled measures of other companies.

RAPIDLY GROWING ALL-INCLUSIVE SEGMENT TOTAL HOTEL ROOMS (AMOUNT IN THOUSANDS) CAGR Growth from 1990-2018

7.5% 2.3% TRADITIONAL PLAN

ALL-INCLUSIVE

Markets include Cancún/Riviera Maya, Los Cabos, Puerto Vallarta, Punta Cana, La Romana and Montego Bay. Sources: JLL, SECTUR, Barometro Turistico, Punta Cana Hotel Association, Ministry of Tourism, Jamaica Tourism Board

UPSCALE LODGING REITS

Why Playa Hotels & Resorts?

Playa has decades of experience in the all-inclusive sector as the owner, operator, manager and developer of 23 luxury resorts throughout Mexico and the Caribbean.

Transparency is at our core and our approach is collaborative. We go beyond what is required as a publicly traded company (nasdaq:plya) and we provide custom, in-depth, timely reporting and analysis.

Unmatched in Hospitality Management – only Playa enables access to global consumer brands and their 100 Million+ loyalty members, like Hyatt and Hilton.

• Consumer direct strategy that drives RevPAR at the lowest distribution cost.

• Ability to drive sustainable ADRs that are 10-15% higher than other management companies • Immediate recognition and trust Only Playa offers the ability to select among several global consumer brands such as Hyatt, Hilton or Panama Jack Resorts – or – the option to retain your existing brand and have Playa serve as your provider of management services.

HYATT ZIVA PUERTO VALLARTA

PlayaAccess™ The only management company to offer a suite of custom solutions to owners featuring proprietary platforms for your business such as: • GuestDirect • MeetingsPlus • RevPower • TADirect Proven track record of producing meaningful results within 90 days of reopening and/or rebranding.

Long-term record of delivering sustainable results.

GuestDirect Playa delivers the

MeetingsPlus

highest percentage

Branded hotels

of low-cost consumer

have higher rates

direct business

of group business

PlayaAccess™

RevPower TADirect

Playa’s cutting-edge

Access to Playa’s

technology platform

internally negotiated rates

specifically designed for

with major OTAs/TOs

all-inclusive resorts to maximize RevPAR

Professional All-Inclusive Operating Platform Each resort is associated with our robust operating platform supported by experts geographically located close to our operations. Our management team produces unparalleled returns and is consistently recognized with the top awards in the hospitality industry from both consumers and trade.

From development to daily activities, we ensure instant brand recognition and a minimized operational cost to run your hotel effectively while increasing profit margins.

Our Business Model

STRATEGIC BRANDING ALLIANCES Strategic relationship with the largest hotel companies such as Hyatt, Hilton and Panama Jack.

UNIQUE EXPERTISE IN OPERATING ALL-INCLUSIVE RESORTS A robust operating platform supported by the most experienced team with more than 30 years of experience in the all-inclusive sector.

All-Inclusive

DESIGN & CONSTRUCTION EXPERTISE We generate asset value for your portfolio. Playa brings differentiation since product inception.

KEY DIFFERENTIAL THROUGH WORLDWIDE DISTRIBUTION We are the key to connect your business to an affordable distribution channel and give you the platform you need to reach your business goal.

A GLOBAL PLATFORM DESIGNED EXCLUSIVELY FOR THE ALL-INCLUSIVE MARKET We transformed the way we do business.

We are the only company to grant our partners access to reservation systems from Hyatt and Hilton.

Hilton and Hyatt’s selection of Playa as its strategic partner in the development and management of all-inclusive resorts throughout the Caribbean, Mexico and Latin America not only reflects their confidence and conviction in Playa’s best-in-class stewardship of all-inclusive resorts, but it also provides unique advantages to both parties.

HILTON PLAYA DEL CARMEN

OUR BUSINESS MODEL

Strategic Branding Alliances Advantages

1

LOYALTY PROGRAMS • Immediate access to Hyatt and Hilton’s more than 100 million loyalty members • Hyatt’s Loyalty members spend 29% more per stay • Hilton’s direct business represent about 75% of their overall business

2

RESERVATION SYSTEM • Minimized customer acquisition cost • Ability to take advantage of Playa’s low negotiated OTA/TO rates – which vertically integrated companies are not incentivized to do

3

GREATER VISIBILITY

4

HIGHER RETURN ON INVESTMENT

• Ability to reach a new audience, who may not be familiar with the all-inclusive concept • Globally recognized brand leaders provide access to marketing and Public Relation scale

• Brands have been proven to reduce price sensitivity and encourage purchase decisions, resulting in higher revenues • Lower cost of financing for properties affiliated with top tier brands

HYATT ZILARA CANCUN

OUR BUSINESS MODEL

Unique Expertise

in Operating All-Inclusive Resorts

Why Playa’s Shared Services Center?

1

SCALABLE PLATFORM

2

PEOPLE’S TALENT

3

COMMON SUPPORT

4

SIGNIFICANT COST SAVINGS

5

GREATER FLEXIBILITY

6

DOCUMENTED PROCEDURES

7

EFFICIENT RESPONSE TIMES

8

SERVICE DELIVERY CULTURE

Playa’s SSC is a scalable platform capable to provide services to a greater number of existing processes within the company

Playa’s employees have developed the expertise needed on each process which led to higher efficiencies in terms of time and quality of the service provided

Playa’s SSC has a global resolution system, that is adaptable to the different needs of the customer

Cost reduction is reached by technology implementation, elimination of redundant work, new infrastructure and process standardization

The service provided by Playa’s SSC is flexible and adaptive to changes

Processes have been defined and documented in order to have well -policies and non-volatile activities

Response times provided by Playa’s team are very competitive compared to the market

Playa is focused on quality service delivery since its beginning establishing SLAs that measure the efficiency of timings and quality

PANAMA JACK RESORT CANCUN

Key Differential THROUGH WORLDWIDE DISTRIBUTION

By partnering with US global hotel brands such as Hyatt and Hilton we have reinvented the traditional all-inclusive model.

Our distribution channel gives us a lower customer acquisition cost and immediate exposure to new customers, raising your bottom line from day one.

OUR BUSINESS MODEL

A Global Platform LOWER CUSTOMER ACQUISITION COST REVENUE MANAGEMENT

We are the key to connect your business

Sophisticated software and integrated

to an affordable distribution channel

reservation system to deliver reliable and

that will not only improve margins

long-term pricing strategies as well as

but enable immediate exposure

operational oversight approaches

to new customers

to maximize profitability

SALES LOYALTY PROGRAMS We are the only all-inclusive company partnered with US. global brands that can guarantee immediate access to Loyalty Programs from Hyatt and Hilton

Dedicated inside and field sales teams in place in the US, Canada, Mexico, LATAM and GSA representation in the UK, Germany and Italy as well as Call Centers in the US and Mexico

Designed exclusively for the All-Inclusive Market to boost hotels’ revenue, reduce cost and maximize the value of your investment.

JEWEL GRANDE MONTEGO BAY RESORT & SPA

OUR BUSINESS MODEL

Design & Construction Expertise

OUR EXPERIENCE

4,886 ROOMS RENOVATED

OVER

Half a Billion INVESTED

34% CASH ON CASH RETURN

OUR APPROACH Working together from start to finish in open communication and effective collaboration to create and maximize the value of your real estate. Our unique expertise in the all-inclusive sector combined with global partners in the construction field guarantees owners a minimized construction cost and streamlined schedule.

HYATT ZILARA AND HYATT ZIVA — MOST RECENT DEVELOPMENT IN CAP CANA Being the first US branded all-inclusive resorts in Cap Cana, Hyatt Ziva and Zilara (750 rooms) development is a remarkable milestone for our company and it shows Playa’s commitment to expand its footprint in the region with high quality and well differentiated concepts.

PROVEN TRACK RECORD OF

Value Creation CREATING VALUE THROUGH BRANDING PARTNERSHIPS

CURRENT BRANDED LOCATIONS HYATT ZILARA CANCUN

HYATT ZIVA CANCUN

HYATT ZIVA PUERTO VALLARTA

HYATT ZIVA LOS CABOS

POSITIVE IMPACT

AFTER

ADR ($)

BEFORE $326 $225

2013(1)

GROWTH

44.8%

2018(1)

REVENUE PER AVAILABLE ROOM ($)

AFTER

BEFORE $271 $169

2013(1)

ADJUSTED EBITDA ($M)

GROWTH

60.3%

2018(1)

AFTER

BEFORE $83 $31 2013(1)

GROWTH

167.7%

2018(1)

Playa’s historical fully stabilized conversion and expansion projects have generated an average

34% CASH ON CASH RETURN (1) Includes Hyatt Ziva Cancun, Hyatt Zilara Cancun, Hyatt Ziva Los Cabos and Hyatt Ziva Puerto Vallarta.

ADR & RevPAR calculated Year-to-date as of 12/31/13 and 12/31/2018

PROVEN TRACK RECORD OF

Value Creation CASE STUDIES

HYATT ZIVA CANCUN: FORMERLY THE DREAMS CANCUN OPPORTUNITY: Renovation and rebranding APPROACH: Under-performing resort in a competitive location was converted to a lucrative all-inclusive multi award-winning resort RESULTS: • RevPAR CAGR growth of 15% in the last 5 years • GOP Margin CAGR growth of 10% in the last 5 years • EBITDA Growth per Key of 35% in the last 5 years

35%

CONSUMER DIRECT BUSINESS

PANAMA JACK RESORTS CANCUN: FORMERLY THE GRAN CARIBE CANCUN OPPORTUNITY: Lifestyle brand creation APPROACH: Playa leveraged its all-inclusive expertise and created a new hotel identity recognized today as a top family resort destination RESULTS: • C onsumer direct business increased 21% in first year of rebranding • P roactive sales strategy increased group bookings with higher rates

24%

CONSUMER DIRECT BUSINESS

SANCTUARY CAP CANA OPPORTUNITY: New management agreement APPROACH: Leveraged hotel NOI and established consumer direct channels to quickly build brand awareness and increase revenue production RESULTS: • I mmediate upside in margins by lowering commissions with third party vendors • D irect booking growth with higher ADRs, increasing overall revenue to the bottom line

35%

CONSUMER DIRECT BUSINESS

JEWEL GRANDE MONTEGO BAY RESORT & SPA OPPORTUNITY: Acquisition of an under-managed resort APPROACH: Immediately increased consumer and trade awareness across all distribution channels and optimized margins through revenue management RESULTS: • 2 019 Q1/Q2 forecasted revenue already exceeds total 2018 revenue by 150% • J ewel Grande will surpass budgeted occupancy, ADR and net revenues for full year 2019

37%

CONSUMER DIRECT BUSINESS

Consumer Direct Business includes direct booking Channels and group business. Figures calculated Year-to-Date as of September 2019.

Playa Cares A COMMITMENT TO OUR PEOPLE

We train, hear and work hand-in-hand with our associates to offer the best opportunities for professional growth. We take care and motivate our associates and, in turn, they take care of your guests. With a turnover rate lower than the industry average, we thereby attract and retain talent, creating an exciting and consistent atmosphere in our resorts.

HILTON LA ROMANA

Playa Gives Back Over the course of any given year, the associates of Playa Hotels & Resorts dedicate a significant amount of time and effort to making an impact on the local community and giving back to the destinations in which we live. Whether it’s restoration, reforestation or beach cleanup, the number of lives impacted by these actions are insurmountable.

CORPORATE BEACH CLEANUP

GRANVILLE HYATT ZILARA & HYATT ZIVA ROSE HALL

ACCIÓN ANIMAL & SOS EL ARCA RESCUE GROUPS HILTON PLAYA DEL CARMEN & PANAMA JACK RESORTS PLAYA DEL CARMEN

MELIPONA BEES PANAMA JACK RESORTS CANCUN

WETLANDS RESTORATION HYATT ZIVA LOS CABOS

Our Resorts

HYATT ZILARA CANCUN

HYATT ZIVA CANCUN

HYATT ZILARA ROSE HALL

310 Rooms | Adults-Only Cancun, Mexico

547 Rooms | All-Ages Cancun, Mexico

344 Rooms | Adults-Only Montego Bay, Jamaica

HYATT ZIVA ROSE HALL

HYATT ZIVA LOS CABOS

276 Rooms | All-Ages Montego Bay, Jamaica

591 Rooms | All-Ages Los Cabos, Mexico

HYATT ZIVA PUERTO VALLARTA 335 Rooms | All-Ages Puerto Vallarta, Mexico

HYATT ZILARA CAP CANA

HYATT ZIVA CAP CANA

OPENING NOVEMBER 2019

OPENING NOVEMBER 2019

PANAMA JACK RESORTS CANCUN

375 Rooms | Adults-Only Cap Cana, Dominican Republic

375 Rooms | All-Ages Cap Cana, Dominican Republic

458 Rooms | All-Ages Cancun, Mexico

PANAMA JACK RESORTS PLAYA DEL CARMEN

SANCTUARY CAP CANA

JEWEL GRANDE MONTEGO BAY RESORT & SPA

287 Rooms | All-Ages Playa Del Carmen, Mexico

323 Rooms | Adults-Only Cap Cana, Dominican Republic

217 Rooms | All-Ages Montego Bay, Jamaica

JEWEL RUNAWAY BAY BEACH & GOLF RESORT

JEWEL DUNN’S RIVER BEACH RESORT & SPA

JEWEL PARADISE COVE BEACH RESORT & SPA

268 Rooms | All-Ages Runaway Bay, Jamaica

250 Rooms | Adults-Only Ocho Rios, Jamaica

225 Rooms | Adults-Only Runaway Bay, Jamaica

HILTON PLAYA DEL CARMEN

HILTON ROSE HALL RESORT & SPA

HILTON LA ROMANA

524 Rooms | Adults-Only Playa Del Carmen, Mexico

495 Rooms | All-Ages Montego Bay, Jamaica

HILTON LA ROMANA

SECRETS CAPRI RIVIERA

418 Rooms | All-Ages La Romana, Dominican Republic

291 Rooms | Adults-Only Riviera Maya, Mexico

356 Rooms | Adults-Only La Romana, Dominican Republic

DREAMS PUERTO AVENTURAS 305 Rooms | All-Ages Riviera Maya, Mexico

DREAMS PALM BEACH

DREAMS PUNTA CANA

500 Rooms | All-Ages Punta Cana, Dominican Republic

620 Rooms | All-Ages Punta Cana, Dominican Republic

Let’s Talk One of the key attributes that sets Playa apart is the extraordinary importance we place on the value of – and trust in – personal relationships and face to face contacts. Everyone on the Playa team is dedicated to creating value and serving the needs of shareholders and stakeholders.

We welcome the opportunity to speak with you.

SANCTUARY CAP CANA

MANAGEMENT TEAM

Bruce Wardinski

Alex Stadlin

Fernando Mulet

CHAIRMAN AND CHIEF EXECUTIVE OFFICER

CHIEF OPERATING OFFICER

EXECUTIVE VICE PRESIDENT AND CHIEF DEVELOPEMENT OFFICER

Kevin Froemming

Ryan Hymel

Tracy Colden

EXECUTIVE VICE PRESIDENT AND CHIEF MARKETING OFFICER

EXECUTIVE VICE PRESIDENT AND CHIEF FINANCIAL OFFICER

EXECUTIVE VICE PRESIDENT AND GENERAL COUNSEL

GET IN TOUCH

DEVELOPMENT@PLAYARESORTS.COM FAIRFAX

CANCUN

3950 University Drive, Suite 301

Blvd. Kukulcan M27, LT 1-02 UC27,

Fairfax, VA 22030 | 571.529.6000

2 LOC B 01 B Zona Hotelera, Cancun,

FORT LAUDERDALE

Benito Juarez

1560 Sawgrass Corporate Parkway, Suite 140

Quintana Roo, Mexico C.P. 77500

Sunrise, FL 33323 | 954.453.4531

Marina Town Center | +52.998.881.8470

Playa’s Commitment AN EMPHASIS ON LONG-TERM RELATIONSHIPS WITH OUR OWNERS

Our commitment to maintaining open communication and transparency in our results has been generating stable long-term relationships with our partners. We implement decisions made with you and by working together we have been consistently helping owners meet their business goals.

HYATT ZIVA CANCUN

P L AYA R E S O R T S . C O M