8 Ways to grow your sales

How to

GROW YOUR SALES

* Authorized Dealers Only

8 WAYS TO GROW YOUR SALES

If you’re serious about growing your sales, we have the expertise to help you do it. We’re offering our top 8 sales tools that are guaranteed to boost your conversion rates and set your business apart. They work for us and we know they’ll work for you.

01 PHOTOGRAPHY

A picture says 1000 words and we have tons of high quality product images that will make your marketing shine. pg. 3

02 PRODUCT VIDEOS

The most effective way to explain Cogan products and maintain visitor attention on your website. pg. 11

03 EBROCHURES

Add that extra touch to an important client e-mail with our personalized product eBrochures. pg. 17

04 QUOTE CLOSERS

Looking for the perfect marketing piece to enchance an e-mail or close an order? Our sell sheets are exactly what you need. pg. 21

05 SOCIAL MEDIA

Social media is a powerful tool for lead generation. Keep your LinkedIn page full of fresh content with our shareable “How to” posts & articles. pg. 25

06 WEBSITE CONTENT

Our webpage inserts are available for each Cogan product group. Add to your own website with one simple line of code. How easy it that? pg. 28

07 UPSELL RACKING

Do you sell racking? Make the most out of your next rack order when you promote Cogan rack protection products. pg. 32

SELL SHEETS

08 TRAINING VIDEOS

From the basics to advanced quoting, become a Dealer Portal expert with our comprehensive training videos. pg. 34

01

PHOTOGRAPHY A picture says 1000 words and we have tons of high quality product images that will make your marketing shine.

3

WHY IS GOOD PHOTOGRAPHY SO IMPORTANT? There is a direct link between the use of high quality images in marketing and growth of sales.

With the sheer volume of content that is shared online, good quality images are essential to make you stand out from the competition. Good photography will: Make you look more professional and build a sense of trust.

Help consumers to understand your products and why they need them.

Grab viewers’ attention. Strong visuals will more than double your viewers’ likelihood to read content and absorb your message.

WHAT WE OFFER The entire collection of images from our “Book of Ideas” is available for you to use on your website and in your marketing projects - 72 pages of our most successful projects and innovative applications.

To order your images, please complete and return the enclosed order form. Once you’ve submitted your request, you will receive an e-mail confirmation with the estimated lead time. For any questions, please contact Stephanie Poole: stephanie.poole@cogan.com / 1.800.567.2642 ext. 221

4

PHOTOGRAPHY ORDER FORM Please complete the order form below. Submit the completed form with your photo selection to: stephanie.poole@cogan.com Photo requests are typically processed within 5 business days.

CONTACT INFORMATION Please provide the contact information of the person who is responsible for your marketing.

Name

Company

Phone Number

E-mail Address

WHERE WILL PHOTOS BE USED? (Check all that apply) Website

Catalog

Vehicle Branding

Social Media

Print Ads

Other: ____________

E-mail Marketing

Tradeshows

I’m not sure yet

REQUIRED FORMAT COLOR PROFILE

JPEG PNG TIFF CMYK

SELECTED PHOTOS (Order by number)

TERMS OF USE Cogan product photos are to be used by Authorized Cogan Dealers only.

The photos may be cropped or otherwise edited to fit within marketing specifications. However, Cogan’s branding and the appearance of Cogan products cannot be altered in any way.

RGB

* All photos are available in 300 dpi.

MEZZANINE PHOTOS (Order by photo number)

Multi-Purpose Warehouse Mezzanines

M1

Multi-Purpose Warehouse Mezzanines

M2

Parts Inventory Mezzanines

M3

Parts Inventory Mezzanines

M4

Equipment Platform Mezzanines

M5

In-Plant Office Mezzanines

M6

Online Distribution Center Mezzanines

M7

Online Distribution Center Mezzanines

M8

Online Distribution Center Mezzanines

M9

Training Facility Mezzanines

M10

Training Facility Mezzanines

M11

Industrial Catwalk Mezzanines

M12

Conveyor Support Mezzanines

M13

Conveyor Support Mezzanines

M14

Multi-Level Mezzanines

M15

Multi-Level Mezzanines

M16

Luxury Condo Garage Mezzanines

M17

Luxury Condo Garage Mezzanines

M18

Theatre Storage Mezzanines

M19

Theatre Storage Mezzanines

M20

6

MEZZANINE PHOTOS (Order by photo number)

7

Retail Store Mezzanines

M21

Retail Store Mezzanines

M22

Cannabis Grow-Op Facility M23 Mezzanines

Kids’ “Fun Zone” Mezzanines

M24

Kids’ “Fun Zone” Mezzanines

M25

Sports & Fitness Mezzanines

M26

Sports & Fitness Mezzanines

M27

Sports & Fitness Mezzanines

M28

Restaurant & Bar Mezzanines

M29

Restaurant & Bar Mezzanines

M30

Self-Storage Facility Mezzanines

M31

Exhibition Platform Mezzanines

M32

Bar Grating (Black) Mezzanine Flooring

M33

Bar Grating (Galvanized) Mezzanine Flooring

M34

ResinDek (Grey Seal) Mezzanine Flooring

M35

CANTILEVER RACKING PHOTOS (Order by photo number)

Indoor Storage Cantilever Racking

C1

Indoor Storage Cantilever Racking

C2

Indoor Storage Cantilever Racking

C3

Very Narrow Aisle Cantilever Racking

C4

4-Season Outdoor Storage Cantilever Racking

C5

Lumberyard Cantilever Racking

C6

Mobile (motorized) Cantilever Racking

C7

Mobile (motorized) Cantilever Racking

C8

Rack Post Protectors Rack Protection

R4

RACK PROTECTION PHOTOS (Order by photo number)

End-of-Aisle Rack Protection

R1

End-of-Aisle Rack Protection

R2

End-of-Aisle Rack Protection

R3

Back-of-Racking Rack Protection

R5

Back-of-Racking Rack Protection

R6

Floor Angle Guide Rack Protection

R7

8

PARTITION PHOTOS (Order by photo number)

General Storage Wire Mesh Partitions

P1

General Storage Wire Mesh Partitions

P2

General Storage Wire Mesh Partitions

P3

Workspace Division P4 Sheet Metal/Lexan Partitions

DEA Drug Storage Wire Mesh Partitions

P5

Full Height Wire Mesh Partitions

P6

Private Enclosure Sheet Metal Partitions

P7

Welding Cell Sheet Metal Partitions

Welding Cell Sheet Metal Partitions

P9

Fine Art Storage Wire Mesh Partitions

P10

Fine Art Storage Wire Mesh Partitions

P11

P13

Rack Gate Wire Mesh Partitions

P14

Robot & Conveyor Guard Wire Mesh Partitions

9

Robot & Conveyor Guard Wire Mesh Partitions

P8

P12

LOCKER PHOTOS (Order by photo number)

Single Tier Tenant Storage Wire Mesh Lockers

L1

Single Tier Tenant Storage Wire Mesh Lockers

L2

Double Tier Tenant Storage L3 Wire Mesh Lockers

Single Tier Tenant Storage Sheet Metal Lockers

L4

Tenant Storage Hanging Lockers

L5

Tenant Storage Hanging Lockers

L6

TA-50 Gear Wire Mesh Lockers

L7

Industrial Storage Wire Mesh Lockers

L8

GUARDRAIL PHOTOS (Order by photo number)

Equipment Safety Guardrails

G1

Equipment Safety Guardrails

G2

Equipment Safety Guardrails

G3

Equipment Safety Guardrails

G4

Conveyor Protection Guardrails

G5

Conveyor Protection Guardrails

G6

Conveyor Protection Guardrails

G7

Loading Dock Protection Bollards

G8

Traffic Control Pedestrian Barriers

G9

10

02

PRODUCT VIDEOS Good quality product videos are the most effective way to explain Cogan products and maintain visitor attention your website.

11

WHY SHOULD VIDEO BE A KEY PART OF YOUR MARKETING STRATEGY?

Companies that use video as part of their marketing content plan increase revenue 49% faster than non-video users.

If you want to engage customers, you need to play to their emotions. Video is the most effective way to evoke emotions online and draw attention to your business. Quality video content will: Improve SEO. Adding video to your website can increase the chance of a front-page Google result by 157%.

Increase website traffic. Embedded videos in websites can increase viewer traffic by up to 55%.

Boost presence on social networks. Viewers are 10x more likely to share, embed or comment on a video over any other type of social post.

Attract consumer attention. Even mentioning the word “video” in an e-mail subject line can increase click through rates by up to 13%.

WHAT WE OFFER Our entire video library is available for you to use on your website and in your digital marketing projects.

To order your videos, please complete and return the enclosed order form. Once you’ve submitted your request, you will receive an e-mail confirmation with the estimated lead time. For any questions, please contact Stephanie Poole: stephanie.poole@cogan.com / 1.800.567.2642 ext. 221 12

PRODUCT VIDEO ORDER FORM Please complete the order form below. Submit the completed form with your video selection to: stephanie.poole@cogan.com Video requests are typically processed within 5 business days.

CONTACT INFORMATION Please provide the contact information of the person who is responsible for your marketing.

Name

Company

Phone Number

E-mail Address

WHERE WILL VIDEOS BE USED? (Check all that apply) Website

YouTube

Social Media

Other: ____________

E-mail Marketing

I’m not sure yet

VIDEO FORMAT

All videos are in MP4 format. Aspect ratio varies.

SELECTED VIDEOS (Order by number)

TERMS OF USE Cogan product videos are to be used by Authorized Cogan Dealers only.

The videos may be cropped or otherwise edited to fit within marketing specifications. However, Cogan’s branding and the appearance of Cogan products cannot be altered in any way.

MEZZANINE VIDEOS (Order by video number)

Mezzanine Advantages (02:40)

M1-V

ResinDek Flooring (03:38)

M2-V

Safety Pivot Gates (00:33)

M3-V

Mezzanine Experts (02:57)

M4-V

Don’t be Afraid to Look Up (00:22)

M5-V

Feeling a bit Crowded? (00:13)

M6-V

Tired of Things that Don’t Fit? (00:22)

M7-V

Say Hello to Organized Utopia (01:01)

M8-V

14

CANTILEVER RACKING VIDEOS (Order by video number)

Finding the Perfect Fit Isn’t Always Easy (03:32)

C1-V

Need an Oversized Storage Solution? (00:46)

C3-V

VNA Cantilever Racking (01:09)

C2-V

GUARDRAIL VIDEOS (Order by video number)

Guardrail Crash Test (00:58)

G1-V

Your Warehouse Superhero (00:43)

G3-V

15

Trouble with your Front Line? (00:15)

G2-V

PARTITION VIDEOS (Order by video number)

Feeling Insecure? (04:04)

P1-V

Protect your Valuables (00:44)

P3-V

Confidence comes with Security (00:15)

P2-V

Multi-Purpose Storage Solution (02:21)

L2-V

LOCKER VIDEOS (Order by video number)

Need a Secure Solution? (00:22)

L1-V

16

03

EBROCHURES Add that extra touch to an important client e-mail with our personalized product eBrochures.

17

WHY ARE EBROCHURES SUCH AN EFFECTIVE MARKETING TOOL? Online brochures are one of the most effective tools you can use to educate customers to your products and services.

It’s easy for a potential customer to learn about your business by visiting your website, but an eBrochure adds a personal touch in a clear, concise and user-friendly format. A well-made eBrochure will: Instill confidence. Most customers expect a legitimate business to have some form of printed literature. eBrochures are like a printed medium on the web.

Increase fexibility and convenience. Customers can access eBrochures on their computer, smart phone or tablet. They can even download and print eBrochures to read at their leisure.

Facilitate communication. Reach out to as many new customers as you like. You’ll never run out of eBrochures. This also makes it easy for recipients to quickly reply or offer feedback by e-mail.

WHAT WE OFFER We’ve created an online brochure for each of our products groups. Personalized with your company logo and contact information, our eBrochures are easy to send by e-mail or print and bring to client meetings.

To order your personalized eBrochures, please complete and return the enclosed order form. Once you’ve submitted your request, you will receive an e-mail confirmation with the estimated lead time. For any questions, please contact Stephanie Poole: stephanie.poole@cogan.com / 1.800.567.2642 ext. 221

18

EBROCHURE ORDER FORM Please complete the order form below. Submit the completed form with your eBrochure selection to: stephanie.poole@cogan.com eBrochure requests are typically processed within 5 business days.

CONTACT INFORMATION Please provide the contact information of the person who is responsible for your marketing.

Name

Company

Phone Number

E-mail Address

WHERE WILL EBROCHURES BE USED? (Check all that apply) Website

Print

E-mail Markerting

Other: ____________

COMPANY LOGO Please submit your company logo in one of the following formats: JPEG, PNG, TIFF, PDF, AI, PSD

* Preferred resolution is 300 dpi.

SELECTED EBROCHURES (Check selection) 1. Mezzanines

5. Lockers

2. Cantilever Racking

6. Partitions

3. Rack Protection

7. Machine Guarding

4. Guardrails

* All eBrochures are in PDF format.

TERMS OF USE Cogan eBrochures are to be used by Authorized Cogan Dealers only.

The eBrochures are personalized with dealer contact information and logo. However, Cogan’s branding and the appearance of Cogan products cannot be altered in any way.

I’m not sure yet

EBROCHURES (Order by product)

Mezzanines eBrochure

1

Cantilever Racking eBrochure

2

Rack Protection eBrochure

3

Guardrails eBrochure

4

Lockers eBrochure

5

Partitions eBrochure

6

Machine Guarding eBrochure

7

20

04

SELL SHEETS QUOTE CLOSERS Looking for the perfect marketing piece to enhance an e-mail or close an order? Our sell sheets are exactly what you need.

21

HOW CAN SELL SHEETS HELP YOU SECURE MORE ORDERS? Sell sheets are your most valuable tool for communicating the features and benefits of Cogan products.

Cogan sell sheets are powerful one-page ads that highlight the features and benefits of the Cogan line of products. An effective sell sheet will help you to: Generate interest. Sell sheets showcase the strengths of Cogan products, speaking directly to the needs of the end-user.

Improve communication. Position yourself as an expert with top-notch product information.

Sell sheets convey your message clearly and concisely in a compelling visual format.

Boost sales. When you have professional marketing materials to present to your customer, you build trust, making them more likely to buy from you instead of the competition.

WHAT WE OFFER We want to provide you with the best possible tools to close more orders. Personalized with your company logo and contact information, our sell sheets can be used for all of your sales needs: Quote Closers: Sell sheets highlight the many applications of the Cogan line of products. Use as an additional attachment to accompany quotes and enhance client e-mails.

Printed Flyers: Sell sheets are available in high-resolution. Print them to use as mailers, bring to client meetings or distribute at trade shows.

Website Content: Feature sell sheets on your website as PDF content that visitors can download and reference at their convenience.

E-mail Marketing: Sell sheets make excellent eBlasts. We use Constant Contact as our e-mail marketing provider and highly recommend their platform.

www.constantcontact.com If you’re interested in learning more about e-mail marketing, we can schedule a conference call to help you get started!

To order your personalized sell sheets, please complete and return the enclosed order form. Once you’ve submitted your request, you will receive an e-mail confirmation with the estimated lead time. For any questions, please contact Stephanie Poole: stephanie.poole@cogan.com / 1.800.567.2642 ext. 221 22

SELL SHEET ORDER FORM Please complete the order form below. Submit the completed form with your sell sheet selection to: stephanie.poole@cogan.com Sell sheet requests are typically processed within 5 business days.

CONTACT INFORMATION Please provide the contact information of the person who is responsible for your marketing.

Name

Company

Phone Number

E-mail Address

WHERE WILL SELL SHEETS BE USED? (Check all that apply) Website

Print

Other: ____________

E-mail Marketing

Quote Closers

I’m not sure yet

Yes, contact me to schedule an e-mail marketing conference call.

COMPANY LOGO Please submit your company logo in one of the following formats: JPEG, PNG, TIFF, PDF, AI, PSD

* Preferred resolution is 300 dpi.

SELECTED SELL SHEETS (Check selection) 1. Mezzanines

4. Guardrails

2. Cantilever Racking

5. Lockers

3. Rack Protection

6. Partitions

REQUIRED FORMAT (Check selection) PDF

PNG

JPEG

TERMS OF USE Cogan sell sheets are to be used by Authorized Cogan Dealers only.

The sell sheets are personalized with dealer contact information and logo. However, Cogan’s branding and the appearance of Cogan products cannot be altered in any way.

SELL SHEETS (Order by product)

YOUR LOGO

YOUR LOGO

YOUR LOGO

Phone:

Phone:

Phone:

Email:

Email:

Email:

Website:

Website:

Website:

How to

How to

How to

I N C R E A S E FLOORPSACE

PROTECT YOUR R A C K I N G

STORE ANY SIZE A N Y S H A P E

MEZZANINE EXPERTS

RACK PROTECTION EXPERTS

CANTILEVER RACKING EXPERTS

Direct Traffic

Boost Efficiency

Space Efficient

Stop Accidents

Increase Productivity

Extremely Durable

Safeguard Equipment

Save Money

Indoor or Outdoor Use

®

Mezzanines Sell Sheet

1

YOUR LOGO

Stock Material Available

®

Cantilever Racking Sell Sheet

2

YOUR LOGO

®

Rack Protection Sell Sheet

YOUR LOGO

Phone:

Phone:

Phone:

Email:

Email:

Email:

Website:

Website:

Website:

How to

How to

How to

CREATE A SAFE WORKPLACE

CREATE SECURE W O R K S PA C E

LOCK UP YOUR VA L U A B L E S

GUARDRAIL EXPERTS

PARTITION EXPERTS

LOCKER EXPERTS

Direct Traffic

Secure Valuables

Stop Accidents

Maximize Storage

Optimize Space

Safeguard Equipment

Easy Installation

Define Work Areas

Stock Material Available

Stock Material Available

Maintenance-Free

®

Guardrails Sell Sheet

4

3

®

Lockers Sell Sheet

5

®

Partitions Sell Sheet

6

24

05

SOCIAL MEDIA Social media is a powerful tool for lead generation.

Keep your LinkedIn page full of fresh content with our shareable “How to” posts & articles.

25

WHY IS A STRONG SOCIAL MEDIA PRESENCE IMPORTANT FOR YOUR BUSINESS? https://www.linkedin.com/company/cogan-wire

Social media is quickly becoming one of the most important aspects of digital marketing.

LinkedIn is the #1 social platform for B2B lead generation and we highly recommend maintaining a presence on their network. An active presence on LinkedIn will help you to: Increase traffic. Google crawlers can take months to register new site content. With social media, your followers will receive updates right away, giving them a reason to click through to your website. The more quality content you share, the more inbound traffic you’ll generate.

Engage with customers. Customers value personal service. When you reply to their comments and invite conversation, you develop a bond that is essential to brand loyalty and customer satisfaction.

WHAT WE OFFER We’ll be posting regularly on our LinkedIn page, allowing you to share content among your business and personal connections. Have a project you’d like to promote? Send it our way and we’ll create a post for you, making sure to tag you and your company.

Grow your network, grow your opportunities.

If you’re interested in learning more about LinkedIn, we can can schedule a conference call to help you get started! To sign up, please complete and return the enclosed order form. For any questions, please contact Stephanie Poole: stephanie.poole@cogan.com / 1.800.567.2642 ext. 221

26

SOCIAL MEDIA ORDER FORM To sign up for social media content, please complete the order form below and submit to: stephanie.poole@cogan.com

LINKEDIN CONTACT INFORMATION Please provide the contact information of the person who is responsible for posting content on LinkedIn (this person must have a LinkedIn profile).

Name

Company

Phone Number

E-mail Address

The contact person above will be added to our LinkedIn message thread and will receive a notification when new content is posted to our LinkedIn company page.

ADDITIONAL CONTACTS Please include any additional contacts who also need to receive LinkedIn notifications.

Name

E-mail Address

Name

E-mail Address

Yes, please contact me to schedule a LinkedIn conference call.

Follow us on Linked : www.linkedin.com/company/cogan-wire TERMS OF USE Cogan social media content will be posted on our company LinkedIn page. Cogan Dealers can then re-share this content on their own social media.

If we have created a post from content or images you provide, we will always tag your name and company in the post.

06

WEBSITE CONTENT Our webpage inserts are available for each Cogan product group. Add to your own website with one simple line of code. How easy it that?

www 28

HOW CAN COGAN PRODUCT CONTENT IMPROVE YOUR WEBSITE? http://www.yourwebsite.com

Authorized Design Consultant

Transform your website into the ultimate material handling resource with superior product content.

Your website is the backbone of your digital marketing efforts. Everything that you put on the Internet, from social media to blog articles and e-newsletters, is intended to drive prospective clients back to your website and secure conversions.

As such, your website needs to feature quality content that instills confidence, educates the customer to your business and sets you apart from other vendors. Not only is this content-based strategy great for SEO, but a well-planned website establishes authority and shows potential customers that you know your stuff.

WHAT WE OFFER Our webpage inserts can be added to your website with just one line of code! Available for each Cogan product group, these expert pages are a simple and fast way to enhance your website content.

To order your webpage inserts, please complete and return the enclosed order form. Once you’ve submitted your request, you will receive an e-mail confirmation with the estimated lead time. For any questions, please contact Stephanie Poole: stephanie.poole@cogan.com / 1.800.567.2642 ext. 221 29

WEBSITE CONTENT ORDER FORM Please complete the order form below. Submit the completed form with selected webpage inserts to: stephanie.poole@cogan.com Website content requests are typically processed within 5 business days. *** Screenshots shown are for ordering purposes only. Actual inserts contain more content than displayed here. For complete samples, please contact us.

CONTACT INFORMATION Please provide the contact information of the person who is responsible for your website.

Name

Company

Phone Number

E-mail Address

SELECTED WEBPAGE INSERTS (Check selection) 1. Mezzanines

4. Guardrails

2. Cantilever Racking

5. Lockers

3. Rack Protection

6. Partitions

IMPORTANT: Please note that Cogan will provide the required HTML code for each webpage insert.

However, adding the code to your website is the sole responsibility of the Dealer.

TERMS OF USE Cogan website content is to be used by Authorized Cogan Dealers only.

While webpage inserts are part of the Dealer’s website, Cogan’s branding and the the appearance of Cogan products cannot be altered in any way.

www

WEBPAGE INSERTS

(Previews only. Actual inserts contain more content than shown below.)

Authorized Design Consultant

Authorized Design Consultant

Our Process

Our Process

The Cogan pre-engineered floor decking system delivers unbeatable quality, flexibility and affordability. When you choose a Cogan mezzanine, we guarantee a product that is:

Cogan cantilever racking delivers unbeatable quality, flexibility and affordability. When you choose Cogan cantilever racking, we guarantee a product that is:

Faster. Our large inventory of standard components means we can quote, manufacture and ship your order faster.

Faster. Our large inventory of standard components means we can quote, manufacture and ship your order faster.

Leaner. An ultra-efficient production process keeps our costs low. You always get our leanest price.

Leaner. An ultra-efficient production process keeps our costs low. You always get our leanest price.

Better. Family-owned and operated for over 100 years, we’ve refined our pre-engineered system to offer you the best quality in the industry.

Better. Family-owned and operated for over 100 years, we’ve refined our pre-engineered system to offer you the best quality in the industry.

1

Mezzanines

Authorized Design Consultant

Authorized Design Consultant

Our Process

Our Process

Cogan rack protection delivers unbeatable quality, flexibility and affordability. When you choose Cogan rack protection, we guarantee a product that is:

Cogan guardrail delivers unbeatable quality, flexibility and affordability.

When you choose a Cogan guardrail system, we guarantee a product that is:

Faster. Our large inventory of standard components means we can quote, manufacture and ship your order faster.

Faster. Our large inventory of standard components means we can quote, manufacture and ship your order faster.

Leaner. An ultra-efficient production process keeps our costs low. You always get our leanest price.

Leaner. An ultra-efficient production process keeps our costs low. You always get our leanest price.

Better. Family-owned and operated for over 100 years, we’ve refined our pre-engineered system to offer you the best quality in the industry.

Better. Family-owned and operated for over 100 years, we’ve refined our racking system to offer you the best quality in the industry.

3

Rack Protection

31

4

Guardrails

Authorized Design Consultant

Lockers

2

Cantilever Racking

Authorized Design Consultant

Our Process

Our Process

Cogan lockers deliver unbeatable quality, flexibility and affordability.

When you choose a Cogan locker system, we guarantee a product that is:

Cogan partitions deliver unbeatable quality, flexibility and affordability.

When you choose a Cogan partition system, we guarantee a product that is:

Faster. Our large inventory of standard components means we can quote, manufacture and ship your order faster.

Faster. Our large inventory of standard components means we can quote, manufacture and ship your order faster.

Leaner. An ultra-efficient production process keeps our costs low. You always get our leanest price.

Leaner. An ultra-efficient production process keeps our costs low. You always get our leanest price.

Better. Family-owned and operated for over 100 years, we’ve refined our racking system to offer you the best quality in the industry.

Better. Family-owned and operated for over 100 years, we’ve refined our pre-engineered system to offer you the best quality in the industry.

5

Partitions

6

07

UPSELL RACKING Do you sell racking? Make the most out of your next rack order when you promote Cogan rack protection products.

32

WHY SHOULD YOU UPSELL YOUR RACKING?

Do you sell racking? Make the most out of your next rack order when your promote Cogan rack protection products.

Increase the dollar value of your next rack sale when you offer rack-aisle protectors, rack post protectors and wire mesh rack guards.

Proper rack safety is essential to maintain a safe and efficient warehouse. Too often, racking is neglected after installation, creating the potential for life-threatening accidents and costly property damage.

The simple addition of safeguards around critical corner posts or against the backs of pallet racking can reduce safety hazards and prolong the lifespan of any storage system.

When you upsell with rack protection products, you promote a responsible approach towards rack maintenance and occupational safety - a sales strategy that is beneficial for both your customer and your bottom line.

WHAT WE OFFER Cogan offers a complete line of rack protection products including, rack aisle protectors, rack post protectors, floor angle guide, and wire mesh rack guards.

For more information and to inquire about pricing, please contact our Vice-President of Sales, John Lambert: john.lambert@cogan.com / 1.800.567.2642 ext. 232 33

08

TRAINING VIDEOS From the basics to advanced quoting, become a Dealer Portal expert with our comprehensive training videos.

34

HOW WILL DEALER PORTAL TRAINING IMPROVE YOUR SALES PROCESS? Take part in our training video series and become a Dealer Portal Expert.

Knowledge is power - and we mean selling power. Walk in to your next sales meeting with the confidence and product expertise that will blow away the competition. Our comprehensive training videos will teach you everything you need to know about creating your own quotes on the Dealer Portal.

WHAT WE OFFER From navigating the interface to working with the shopping cart and product configurators, our training videos walk you through the entire process of quoting on the Dealer Portal. Video topics include: Introduction: The Basics Learn how to get started by creating and saving a simple quote.

Mezzanine Configurator Learn how to create mezzanine quotes using the mezzanine configurator.

Partition Configurator Learn how to create partition quotes using the partition configurator.

Cantilever Racking Configurator Learn how to create cantilever racking quotes using the cantilever racking configurator.

Shopping Cart Learn how to create material list quotes using the shopping cart.

Training videos are available on the Dealer Portal for quick and easy reference. You will find them under the ‘Dealer Quotes’ menu option: http://dealerportal.cogan.com/DealerQuotes.aspx For larger training presentations, videos are also available in high-resolution. To order, please complete and return the enclosed order form. Once submitted, you will receive an e-mail confirmation with the estimated lead time. For any questions, please contact Stephanie Poole: stephanie.poole@cogan.com / 1.800.567.2642 ext. 221

http://dealerportal.cogan.com

Dealer Portal

Your gateway to Cogan’s new streamlined process Please click the link below to create an account and start using the Dealer Portal.

Get your account set up

35

Login Username

Forgot your password?

SIGN IN

Password

TRAINING VIDEO ORDER FORM Please complete the order form below. Submit the completed form with your video selection to: stephanie.poole@cogan.com Video requests are typically processed within 5 business days.

CONTACT INFORMATION (We will send the videos to this person)

Name

Company

Phone Number

E-mail Address

WHERE WILL TRAINING VIDEOS BE USED? (Check all that apply) Individual Training

Webinars

Internal Group Training

SELECTED TRAINING VIDEOS (Check selection) 1. The Basics (T1-V)

4. Cantilever Racking Configurator (T4-V)

2. Mezzanine Configurator (T2-V)

5. Shopping Cart (T5-V)

3. Partition Configurator (T3-V)

TERMS OF USE We encourage you to use Cogan training videos for individual and group training purposes. However, the Dealer Portal is a tool intended solely for Authorized Cogan Dealers.

Therefore, the contents of the Dealer Portal training videos are confidential. Showing these videos to non-authorized parties is strictly prohibited.

TRAINING VIDEOS

37

Introduction: The Basics (02:16)

T1-V

Mezzanine Configurator (08:52)

T2-V

Partition Configurator (11:40)

T3-V

Cantilever Racking Configurator (11:01)

T4-V

Shopping Cart (06:16)

T5-V

QUESTIONS? HERE’S HOW YOU CAN CONTACT US Cogan Field Managers are highly knowledgeable and can assist you with product training, site visits and general inquiries.

We have years of experience selling our products across North America and as a result, have developed a reliable, professional network of field representatives. Feel free to contact us at any time:

USA 3. Will Wright

9. Wayne Thompson

978.618.6779 Haverhill, MA

303.601.3310 Thornton, CO

4. John Oliveira 10

6 11

908.296.1373 Livingston, NJ

1 2 9

3

5 7

10. Kris Maudslien

4 8

206.200.1425 Seattle, WA

5. Eric Husa

11. Steve Peterson

586.242.6668 Waterford, MI

951.288.5592 Riverside, CA

6. Bryan Broznowski

12

12. Eric Caddy

312.498.6339 Plainfield, IL

13

832.349.4831 Cypress, TX

7. Michael Ross & Lucas Ross

CANADA 1. John Lambert 800.567.2642 Montreal, QC

2. Bill Carter & Matt Slocombe 647.922.7225 647.283.4475 Toronto, ON

“GROW SALES” MARKETING ASSISTANCE To order or inquire about any of the services featured in this brochure, please contact:

13. Leonardo Mendiola

330.308.8400 New Philadelphia, OH

+52 81.8134.3280 Nuevo Leon, MX

8. Paul Caimano 412.897.1148 Bluffton, SC

STEPHANIE POOLE Marketing

1.800.567.2642 ext. 221 @

stephanie.poole@cogan.com 38

cogan.com GROW YOUR SALES

© 2020 Cogan Wire & Metal Products Ltd. Cogan is a registered trademark of Cogan Wire & Metal Products Ltd.