GR604 Student Project (Erector) The Visual Standards Guide

ERECTOR

VISUAL STANDARDS GUIDE

M11 | DEVELOPMENT—ROUND 2 Cody Medaris | GR 604 | Fall 2023

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BLUEPRINT OF CONTENTS

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Blueprints of Our History

The New Icon

Assembled Through Time

New Logo in Black and White

The Original Logo

Logo Anatomy

The Nut & Bolts of Our Narrative

Clear Space

Shaping Tomorrow - Rebranding Objective

Logo Variations

New Mission Statement

Logo Size Chart

BUILT THROUGH TIME

DESIGNING A NEW LOGO

Incorrect Usage

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Color Palette

Brand Chart of Opportunities

Typography

Building a New Path

Business System

Bringing Ideas to Life Through Prototypes

IDENTITY SYSTEM

FUTURE EXPANSIONS

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“BUILDING DREAMS ONE PIECE AT A TIME.” — EREC TOR BY MECCANO

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M I S S I O N S TAT E M E N T

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01 BUILT THROUGH TIME Blueprint of Our Legacy Blueprints of Our History Assembled Through Time The Original Logo The Nut & Bolts of Our Narrative Shaping Tomorrow - Rebranding Objective New Mission Statement

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BLUEPRINTS OF OUR HISTORY Founded in 1911 by A.C. Gilbert, Erector,

Though the brand made its debut under

initially branded as “The Erector Set,” stands

Mysto Manufacturing, its global persona

as an iconic toy line that provides metal

resonates as “Erector,” a result of Frank

construction sets. Gilbert’s inspiration took

Hornby’s similar initiative in England. While

root upon observing the assembly of steel

Erector has seamlessly integrated contempo-

girders for power lines, leading him to

rary elements over the years, its core

design a unique toy allowing children to

philosophy endures: enabling learning

engineer their mini-structures. These versa-

through building. The brand champions the

tile kits allow both children and enthusiasts

mantra, “Building dreams, one piece at a

to design everything from buildings to

time,” and is driven by a mission to inspire

bridges, fostering creativity, hands-on

young minds to explore, innovate, and bring

learning, and engineering skills.

their imaginations to life. For Erector, each set is more than just a toy—it’s a portal to boundless imagination and innovation.

Invent the future —Meccano by Erector

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Foundational Ingenuity: This authentic blueprint sketch unveils the original Erector Ferris Wheel, a testament to A.C. Gilbert’s revolutionary approach to invention. Gilbert’s method was a blend of play and precision— carefully crafting each piece to inspire future builders and ignite the imaginations of young engineers

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BR AND HISTORY

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classic metal pieces.

plastic components alongside its

significant redesign, integrating

The brand modernizes with a

1960’S

significant interest.

Fair in New York City, capturing

Erector makes its debut at the Toy

1913

ibility across both brands.

U.S., streamlining parts for compat-

sold as “Erector by Erector” in the

leading to a unified product line

Erector acquires the Erector brand,

2000

experience.

and enriching the building

enabling dynamic, moving models

Erector introduces electric motors,

1950’S

construction kits.

Set”, pioneering a new era of toy

A.C. Gilbert invents the “Erector

1911

ASSEMBLED THROUGH TIME Rebranding Innovation: Tracing Erector’s journey from A.C. Gilbert’s revolutionary concept in 1913 to today’s reimagined identity, this timeline encapsulates the evolution of a toy that has shaped imaginations for over a century, marking significant milestones and the current a leap towards a modernized rebranding.

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Toolbox.

launch of the Erector Maker’s

building excellence with the

Erector celebrates 125 years of

2023

concepts.

learning and applied engineering

classrooms, reinforcing hands-on

Erector sets find a place in

2020

STEAM-focused designs

Erector by Erector launches new

2017

line.

Set by Erector construction set

Spin Master acquired the Erector

2013

learning in a modern way.

look that celebrates creativity and

Erector unveils a fresh, inspiring

2023

mechanical ingenuity.

pushing boundaries in design and

The “Inventor Series” is unveiled,

2019

the market

The award-winning Erectorid hits

2015

ASSEMBLING THROUGH TIME

BECOMES

2000

Meccano acquires the Erector brand, leading to a unified product line sold as “Erector by Meccano” in the U.S.

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>>>

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THE ORIGINAL LOGO The Erector logo features bold typography and a simple color scheme, often incorporating elements like gears, symbolizing its focus on construction and engineering. Its clean, straightforward design reflects the brand’s emphasis on creativity and skill-building.

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THE NUTS & BOLTS OF OUR NARRATIVE: The Soul of the brand—

BUILDING DREAMS, ONE PIECE AT A TIME The soul not only reflects the tangible act of constructing with the toy sets but also alludes to the broader concept of fostering creativity, imagination, and ambition in young minds.

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BRAND DESCRIPTION Erector, established in 1911, is a timeless brand of construction toys that fosters creativity and learning through play. Known for its durable metal building sets, it allows young inventors to explore engineering and architecture, inspiring them to build their dreams into reality.

WHY THE REBRAND? Erector’s rebrand aims to extend its reach, modernize its values with a focus on STEM and sustainability, and introduce new products to engage a global audience and spark innovation across all age groups.

Invent the future

—Meccano by Erector

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Foundational Ingenuit y: This authentic blueprint sketch unveils the original Erec tor Ferris Wheel, a testament to A.C. Gilber t’s revolutionar y approach to invention. Gilber t’s method was a blend of play and precision — carefully craf ting each piece to inspire future builders and ignite the imaginations of young engineers

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SHAPING TOMORROW: REBRANDING OBJECTIVE

Q. How can Erector transform and empower a new wave of builders and thinkers?

We needed to think about the old mission statement and build a new one around an updated strategy.

EVOLVE FROM AN OLD BLUEPRINT TO A NEW BLUEPRINT

ducing young minds to the wonders of

join pieces together, our new mission

engineering, one hands-on experience

aims to unite imaginative minds

at a time.

across generations and cultures.

Current mission statement: “To give today’s

Through the universal language of

young minds the tools to become tomor-

education, collaboration, and fun, we

row’s innovators. Erector by Meccano:

don’t merely construct structures;

Invent the future.”

we ignite innovation and foster a lifelong passion for learning.

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^

Just as Erectors beams and bolts

^

Erector was born from the vision of intro-

EVOLVING BLUEPRINT:

^

^

^

^

FOUNDATIONAL BLUEPRINT:

KEYWORDS

1. EDUCATION:

Nurturing growth and continuous discovery in the universal language of learning and fun.

^

form we introduced new keywords.

^

^

To help the mission statement trans-

REIMAGINE OUR MISSION STATEMENT Putting together the new mission statement comes from a combination of the new keywords.

The Blueprint for a Brighter Future includes a new mission statement.

2. COLLABORATION: Bridging diverse minds across ages and backgrounds in a tapestry of shared creativity.

3. FUN:

Inspiring minds and kindling the fire of innovative dreams.

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NEW MISSION STATEMENT

INSPIRE IMAGINATIVE MINDS AND IGNITE INNOVATION BY BUILDING ON THE UNIVERSAL LANGUAGE OF EDUCATION, COLLABORATION, AND FUN.

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02 DESIGNING A NEW LOGO The New Logo Logo in Black and White Logo Anatomy Clear Space Logo Variations Logo Size Chart Incorrect Usage

VISUAL SYSTEMS GUIDELINES

THE NEW ICON Innovation, collaboration, and education are the three keywords that encapsulate Erector’s brand identity. With these concepts as a guiding force represents the foundation of a structure, which embodies Erector’s commitment to Inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration and fun.

+ Innovation

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+ Collaboration

E

Education

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VISUAL SYSTEMS GUIDELINES

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LOGO ANATOMY The logo design neatly lays out Erector’s framework and scale, ensuring consistency in its details and the balance among its various parts, preventing any misuse of the logo. This approach mirrors

VISUAL SYSTEMS GUIDELINES

Erector’s focus on precise construction and creative assembly.

ICON SIGNATURE

LOGOTYPE

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CLEAR SPACE To preserve the clarity and effectiveness of our visual identity, akin to Erector’s emphasis on structured creativity, it’s crucial to ensure a designated clear space around our logo. This space enhances the logo’s prominence. Here, we define the smallest acceptable margin of this clear space, which should never be less than the specified

VISUAL SYSTEMS GUIDELINES

minimum and may be expanded as needed for different contexts.

VERTICAL LOCKUP

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ICON

HORIZONTAL LOCKUP

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LOGO VARIATIONS To preserve the clarity and effectiveness of our visual identity, akin to Erector’s emphasis on structured creativity, it’s crucial to ensure a designated clear space around our logo. This space enhances the logo’s prominence. Here, we define the smallest acceptable margin of this clear space, which should never be less than the specified

VISUAL SYSTEMS GUIDELINES

minimum and may be expanded as needed for different contexts.

VERTICAL LOCKUP

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ICON

HORIZONTAL LOCKUP

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LOGO SIZE CHART Mirroring Erector’s precision and attention to detail in construction, our logo size chart displays various logo variations tailored to different sizes. This guide ensures standardized logo usage and prevents the use of incorrect sizes, crucial for maintaining the logo’s

VISUAL SYSTEMS GUIDELINES

recognition and visual appeal.

SYMBOL

SIGNATURE

LOGOTYPE

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ICON ONLY

VERTICAL LOCKUP

HORIZONTAL LOCKUP

1 INCH AND ABOVE

3/4 INCH

1/2 INCH

1/4 INCH

DO NOT USE LOGO BELOW 1/4 INCH

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INCORRECT USAGE This page serves as a guide on what to avoid with Erector’s logo, ensuring its consistent and proper use worldwide, much like

VISUAL SYSTEMS GUIDELINES

Erector’s commitment to precise and harmonious construction.

DONT’S

DON’T TILT

DON’T USE COLORS OUTSIDE THE COLOR PALETTE

DON’T STRETCH OR DISTORT

DON’T ADD DROP SHADOW

DON’T USE DUAL COLORS

DON’T CHANGE THE SCALE OF THE WORDMARK

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DON’T CHANGE THE TYPEFACE OF THE WORDMARK

DON’T USE OUTLINES WITH WORDMARK

DON’T PLACE LOGO OVER BUSY BACKGROUND

DON’T LAYER COLOR LOGO ON CONTRAST COLOR

DON’T USE TRANSPARENCY LOWER THAN 5%

NO GRADIENTS

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“ONE MACHINE CAN DO THE WORK OF FIFTY ORDINARY MEN. NO MACHINE CAN DO THE WORK OF ONE EXTRAORDINARY MAN...”

— ELBERT HUBBARD

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03 IDENTITY SYSTEM Color Palette Typography Business System

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COLOR PALETTE Mirroring Erector’s precision and attention to detail in construction, our logo size chart displays various logo variations tailored to different sizes. This guide ensures standardized logo usage and prevents the use of incorrect sizes, crucial for maintaining the logo’s recognition and visual appeal.

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BLACK RGB: R51 G49 B50 HEX: #333132 CMYK: 0 0 0 95

GREEN RGB: R76 G169 B73 HEX: #4ca949

ORANGE

CMYK: 55 0 57 34

RGB: R226 G101 B42 HEX: #e2652a CMYK: 0 55 81 11

PURPLE RGB: R69 G39 B120 HEX: #452778

TEAL

CMYK: 43 67 0 53

RGB: R69 G182 B229 HEX: #45b6e5 CMYK: 70 21 0 10

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TYPOGRAPHY In our corporate typography, we’ve chosen the Avenir font for its clean, modern lines that reflect Erector’s forward-thinking and precise engineering approach. Avenir, known for its clarity and simplicity, aligns seamlessly with Erector’s ethos of creating products that are both innovative and user-friendly, appealing to a wide audience with its approachable yet sophisticated style.

Aa

AVENIR REGULAR

Aa

VISUAL SYSTEMS GUIDELINES

Aa Aa

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BODY // LIGHT

abcdefghijklmnopqrstuv w x y z ABCDEFGHIJKLMNOPQRS TU V W X Y Z 0 12 3 4 5 678 9!@ # $ % ^ & * ( ) _+<>?,. /:"

HEADERS / SUBHEADERS // HEAVY ALL—CAPS

NUMBERS

ABCDEFGHIJKLMNOPQRSTUV W X Y Z 0 12 3 4 5 6789 ! @ # $%^& * ( ) _+<>?,. /:"

0 1 2 3 4 5 6 7 8 9 ! @ # $ % ^ & * ( ) _ + < >? , . / : "

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04 FUTURE EXPANSIONS Brand Chart of Opportunities Building a New Path Bringing Ideas to Life Through Prototypes

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OUR BLUEPRINT FOR CREATIVE BUILDING OPPORTUNITIES Our visual charts outline Erector’s expansion from classic construction sets to a brand synonymous with education, collaboration, and fun. This diagram serves as a clear guide for our audience and partners, showcasing our commitment to education, collaboration, and fun.

EDUCATION

04 12 14 15 17

01 18 05 16

FUN

COLLABORATION 08 09 10 13

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PRODUCTS

EDUCATION

COLLABORATION

FUN

CONSTRUCT A PLAYGROUND PRO002 TIME CAPSULES PRO008 CHALLENGE BOX PRO012 ENGINEERING MASTERY SERIES

PRO015

ACTS OF INNOVATION

PRO016

EXPEDITION MAGAZINE PRO017 SERVICES BLUEPRINT WORKSHOPS SER001 MENTORSHIP PROGR AM SER007 ENGINEERING CLUB SER013 ENVIRONMENTS MOBILE LAB EXPEDITION

ENV009

EXPERIENCES INNOVATION BATTLES EXP003 URBAN CANVAS DESIGN

EXP014

EVENTS ENGINEERING CAMP EVE005 HOBBY AND INNOVATION FAIR

EVE010

LITTLE ENGINEERS EVE018 COLLABOR ATION INNOVATION HUBS COLL006 EDUCATION EDUCATOR LABS EDU004 ENGINEERING SCHOLARSHIP EDU011

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BUILDING A NEW PATH As part of Erector’s rebranding, we’re embarking on a transformative journey to expand our offerings and impact. Inspired by real-world companies’ success stories, we’re exploring new horizons.

Erector’s unique approach to growth includes innovative projects, educational initiatives, and cutting-edge technology, all while staying true to our legacy of education, collaboration, and fun.

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EDUCATION

ERECTOR

COLLABORATION

FUN

ERECTOR

BLUEPRINT WORKSHOPS

CONSTRUCT A PLAYGROUND

SER001—SERVICE

PRO002— PRODUC TS

DESIGN & CONSTRUCT Where your blueprint becomes your footprint

CONSTRUCTS PLAYGROUNDS Building Fun, Sustaining Futures

DESCRIPTION Erector Design & Construct Studios is a unique service that bridges the gap between imagination and tangibility. Participants engage in hands-on sessions, conceptualizing and designing their very own Erector structures. These workshops not only teach the principles of design and construction but also offer the resources to bring these designs to life—be it through 3D printing or traditional Erector set assembly.

DESCRIPTION Erector Playgrounds are collaborative events where communities gather to build creative and environmentally-friendly playgrounds using Erector sets.

Participants, both young and old, engage in assembling playground structures that utilize renewable energy sources like solar, wind, or water, gaining practical insights into sustainable living.

MISSION FOCUS The Blueprint Workshops reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by blending traditional building with modern technology to turn creative ideas into real-world structures.

SIMILARITIES TechShop DIFFERENTIATORS While TechShop caters to a broad range of DIY projects, Erector Design & Construct Studios specialize in using Erector sets and related technology, offering a unique blend of traditional and digital construction methods.

MISSION FOCUS Construct Playgrounds reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by uniting communities to create eco-friendly play spaces that educate and entertain, embedding principles of sustainability and renewable energy in every build.

SIMILARITIES KaBOOM! DIFFERENTIATORS While KaBOOM! Primarily focuses on playground construction for social good, Erector Playgrounds integrate the unique aspect of teaching sustainable living practices and renewable energy use through their building process, offering a blend of environmental education and play.

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ERECTOR

ERECTOR

INNOVATION BATTLES

EDUCATOR LABS

EXP003 — EXPERIENCE

EDU004 — EDUCATIONAL

CHALLENGE ARENAS Conquer the build, claim the thrill

STEM INTEGRATION WORKSHOPS Empowering educators, inspiring students

DESCRIPTION Erector Innovation Battles are the ultimate experience for Erector enthusiasts to test their skills in a spirited competition. Set in dynamic arenas, these challenges push creativity to its limits as participants race against the clock to build awe-inspiring structures. It’s a celebration of innovation where the community comes together to share, learn, and witness the power of collaborative engineering.

DESCRIPTION Erector STEM Integration Workshops are designed to revolutionize the classroom by providing educators with comprehensive training and tools. These labs focus on the integration of Erector sets into a STEM curriculum, offering a hands-on approach to learning that encourages students to explore the principles of science, technology, engineering, and math through interactive construction and problem-solving.

MISSION FOCUS Innovation Battles reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by challenging builders to push the boundaries of their creativity in exhilarating contests, fostering a spirit of competitive learning and engineering excellence.

SIMILARITIES FIRST Robotics Competition DIFFERENTIATORS While FIRST focuses on robotics, Erector Innovation Battles stand out with their use of Erector sets, offering a unique combination of educational and competitive experiences in engineering and construction.

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MISSION FOCUS Our Educator labs reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by equipping educators with innovative tools and methods to integrate hands-on construction into STEM learning, sparking curiosity and practical problem-solving skills in students.

SIMILARITIES Vernier DIFFERENTIATORS While Vernier offers a range of science and technology tools, Erector STEM Integration Workshops uniquely incorporate Erector sets into the curriculum, providing a distinctive hands-on learning experience that directly ties in with educational standards.

EDUCATION

ERECTOR

COLLABORATION

FUN

ERECTOR

ENGINEERING CAMPS

INNOVATION HUBS

EVE005 — EVENT

COLL006 — COLL ABOR ATION

CONSTRUCTIVE PLAYGROUNDS Build, learn, play—the Erector way

CO-CREATE SPACES Collaborate, Innovate, Create

DESCRIPTION Erector Engineering Camps turn spaces into vast construction playgrounds for all ages, where participants build a range of structures with Erector sets, combining fun and learning in engineering and design.

DESCRIPTION Erector Innovation Hubs are dynamic spaces that bring together startups, students, and innovators to harness the capabilities of Erector technology. These hubs offer essential tools, expert mentorship, and networking opportunities, all designed to spur innovation and transform concepts into tangible creations.

MISSION FOCUS The Engineering Camps reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by creating dynamic environments where participants of all ages can explore and learn the fundamentals of engineering and design through hands-on play with Erector sets.

SIMILARITIES LEGO Education DIFFERENTIATORS While LEGO Education uses its iconic bricks, Erector Engineering Camps focus on Erector sets, providing a unique environment where construction play leads to practical learning and discovery in engineering.

MISSION FOCUS These Hubs reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by providing a platform where creativity meets practicality, enabling a diverse community of thinkers and makers to converge, collaborate, and transform their visionary ideas into reality using Erector technology.

SIMILARITIES WeWork Labs DIFFERENTIATORS While WeWork Labs supports a broad range of startups and innovators, Erector Innovation Hubs uniquely utilize Erector set technology as a primary tool, creating a specialized environment for handson creativity and engineering-focused innovation.

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ERECTOR

ERECTOR

MENTORSHIP PROGRAM

TIME CAPSULES

SER007—SERVICE

PRO008 — PRODUC T

MASTER BUILDERS Mentoring tomorrow’s innovators through expert guidance

ERACRAFT KITS Build and preserve memories with historical Erector sets.

DESCRIPTION The Erector Master Builders program connects young builders with expert mentors for projectbased learning, skill development, and insights into professional design, culminating in a community showcase.

DESCRIPTION EraCraft Kits, themed around different historical eras like the Victorian Age and Space Age, combine history lessons with building challenges, each set including a booklet on the era’s technology and design.

MISSION FOCUS The Master Builder reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by fostering a mentoring environment where young innovators learn from experts, enhancing their skills in design and engineering through practical Erector set projects and community engagement.

MISSION FOCUS The Epoch Kits reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by merging the excitement of building with enriching historical insights, allowing users to explore and appreciate different eras through interactive construction and educational content.

SIMILARITIES FIRST (For Inspiration and Recognition of Science and Technology) DIFFERENTIATORS While FIRST covers a broad spectrum of STEM activities, the Erector Master Builders program is unique in its focus on using Erector sets. It emphasizes hands-on building and design, offering a unique blend of tactile learning and creative engineering.

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SIMILARITIES LabX DIFFERENTIATORS While LabX provides a wide array of science and technology activities, EraCraft Kits uniquely blend history lessons with hands-on building challenges using Erector sets, offering a nostalgic journey through different historical eras while fostering an appreciation for their technological advancements.

EDUCATION

ERECTOR

COLLABORATION

FUN

ERECTOR

MOBILE LABS EXPEDITION

HOBBY AND INNOVATION FAIR

ENV009— ENVIRONMENT

EVE010 — EVENT

HANDS-ON STEM Bringing STEM discovery to every community

HOBBY AND INNOVATION FAIR A celebration of creativity and engineering at the premier building fair.

DESCRIPTION Erector Expedition is a fleet of mobile labs that travel to schools and community centers, especially in underprivileged areas, to provide hands-on STEM education. These labs are equipped with Erector sets and other educational materials, offering workshops that inspire and educate students in engineering principles, physics, and robotics.

DESCRIPTION The Erector Global Construct Fest celebrates creativity and innovation, uniting Erector enthusiasts in a showcase of engineering and collaborative building.

MISSION FOCUS Mobile Labs reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by bringing interactive and accessible STEM learning directly to communities, sparking curiosity and knowledge in science and engineering among students everywhere, regardless of their background.

SIMILARITIES Labster DIFFERENTIATORS While Labster’s approach is digital and doesn’t involve physical mobile labs like Erector Expedition, they share a common mission of increasing access to STEM education in various communities.

MISSION FOCUS The Erector Global Construct Fest reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by creating a vibrant gathering space for builders of all ages to share their passion, showcase their skills, and engage in collaborative engineering and design challenges.

SIMILARITIES Maker Faire DIFFERENTIATORS Unlike Maker Faire, which typically hosts large-scale events, Erector Expedition takes a more communityfocused approach. Instead of waiting for individuals to come to an event, Erector Expedition brings STEM discovery directly to schools and community centers in a carnival type setting.

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ERECTOR

ERECTOR

ENGINEERING SCHOLARSHIPS

CHALLENGE BOX

EDU011— EDUCATIONAL

PRO012— PRODUC T

EDUCATION INITIATIVE Empowering Future Engineers and Designers.

MONTHLY BOX SUBSCRIPTION Open Creativity, One Box at a Time.

DESCRIPTION The Erector Engineering Scholarships program supports talented high school and college students in engineering and design with financial aid and professional mentorship.

DESCRIPTION A monthly subscription service delivering unique Erector set projects, complete with components, tools, and instructions, varying from mechanical to eco-friendly designs. Subscribers also get access to an exclusive online community for sharing creations and participating in contests.

MISSION FOCUS Erector Engineering Scholarships Program reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by providing aspiring engineers and designers with the necessary financial support and professional guidance to excel in their educational and career pursuits, fostering a new generation of innovators and problem-solvers.

SIMILARITIES FIRST Robotics DIFFERENTIATORS While FIRST Robotics focuses primarily on robotics competitions, Erector Engineering Scholarships take a broader approach. We uniquely combine financial support with industry mentorship, equipping students with both resources and real-world exposure to thrive in engineering and design fields.

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MISSION FOCUS The Erector Challenge Box service reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by delivering a new adventure in creativity and engineering each month, encouraging continuous learning and community connection through diverse and engaging Erector set projects.

SIMILARITIES KiwiCo DIFFERENTIATORS Unlike KiwiCo, the Erector Challenge Box provides exclusive Erector set projects each month, featuring mechanical and eco-friendly designs. Subscribers also access an online community for sharing and contests.

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ENGINEERING CLUB

URBAN CANVAS DESIGN

ENV013 — ENVIRONMENT

EXP014 — EXPERIENCE

AFTER SCHOOL PROGRAM This is a club for kids aged 8-14 to have fun and learn with Erector sets.

AR CITY BUILDING GAME An app that transforms urban spaces into a canvas for digital architecture and augmented reality (AR).

DESCRIPTION An after-school club where kids can learn about engineering and building. They’ll use Erector sets to create projects, learn how things work, and even compete in friendly competitions. Each session is led by teachers and engineers, making sure it’s educational but also a lot of fun.

DESCRIPTION The Urban Canvas Design App lets kids design virtual Erector set structures in real city scapes using augmented reality, blending the real and virtual for creative play.

MISSION FOCUS The Afterschool Engineering Club reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by creating a nurturing space where kids can explore the wonders of engineering and building, developing their skills and creativity through hands-on projects and collaborative challenges with Erector sets.

SIMILARITIES VEX Robotics DIFFERENTIATORS While VEX Robotics emphasizes certain aspects of STEM education, the After School Program stands out by focusing on Erector sets, offering participants a tangible experience with real tools and components. This hands-on approach provides kids aged 8-14 with a deeper understanding of real-world building and engineering concepts, distinguishing it from other educational programs.

MISSION FOCUS Urban Canvas Design reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by transforming urban environments into interactive playgrounds where imagination and technology converge, allowing users to create and interact with virtual Erector set structures in real-world settings.

SIMILARITIES Tinkercad DIFFERENTIATORS While Tinkercad offers a platform for digital design and modeling, the Urban Canvas Design App distinguishes itself by seamlessly integrating Erector sets with augmented reality (AR) technology.

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ACTS OF INNOVATION

PRO015 — PRODUC T

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ENGINEERING MASTERY BOOK SERIES A collection of books delving into the intricacies of building and designing with Erector sets

MONTHLY SUBSCRIPTION BOX A box designed to inspire creative engineering and design projects within the community

DESCRIPTION The Engineering Mastery Book Series offers an in-depth exploration of engineering and design with Erector sets, covering basics to advanced topics in a practical, hands-on approach for all ages.

DESCRIPTION This service delivers a new challenge each month using Erector sets. Subscribers receive a kit complete with parts, tools, and instructions for a distinct project, varying from mechanical builds to futuristic and eco-friendly designs. Additionally, it provides access to an exclusive online community for showcasing projects and participating in contests.

MISSION FOCUS The Engineering Mastery Series reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by providing a comprehensive and engaging learning resource that deepens understanding and mastery of engineering concepts through the practical use of Erector sets.

SIMILARITIES K’NEX Education DIFFERENTIATORS While K’NEX Education offers educational materials for STEM education through hands-on learning, the “Engineering Mastery Book Series” distinguishes itself by specifically focusing on Erector sets as the primary learning tool. This unique approach places a strong emphasis on using Erector sets for building and designing, making it a standout choice for teaching engineering and design principles.

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MISSION FOCUS The Acts of Innovation Subscription Box reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by delivering a monthly journey of discovery and creativity, challenging subscribers with unique Erector set projects that spark imagination and develop engineering and design skills, while fostering a vibrant online community of creators.

SIMILARITIES Tinker Crate DIFFERENTIATORS Unlike Tinker Crate, we focus on Erector sets and provide monthly innovative challenges, offering a diverse range of hands-on building and design experiences to foster creativity and skill development.

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EXPEDITION MAGAZINE

LITTLE ENGINEERS

PRO017— PRODUC T

EVE018 — EVENT

MAGAZINE SUBSCRIPTION Explore, Design, Innovate

ERECTOR X LEGO EDUCATION Fostering Tomorrow’s Builders Today

DESCRIPTION Erector Expedition is an interactive magazine for children, filled with inspiring Erector set designs, engineering marvels, and creative project ideas.

Each edition brings new concepts to life, combining vivid illustrations with engaging content to teach young readers about engineering, construction, and creativity using Erector sets.

DESCRIPTION Little Engineers, a joint initiative by Erector and LEGO Education, combines Erector’s mechanical building with LEGO’s creativity to inspire young builders through engaging workshops and challenges.

MISSION FOCUS The Expedition Magazine reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by engaging young minds with a rich mix of educational content and creative project ideas, sparking a passion for engineering, architecture, and design through the playful world of Erector sets.

SIMILARITIES Highlights Magazine DIFFERENTIATORS Erector Expedition Magazine stands out from Highlights Magazine with its special emphasis on architecture and design. It’s an interactive educational resource that inspires and educates children about engineering and creativity in the context of architectural design.

MISSION FOCUS Little Engineers x Lego Education reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by blending the strengths of both Erector and LEGO Education to offer an unparalleled learning experience, nurturing young minds to develop both their technical building skills and creative thinking.

SIMILARITIES Snapology DIFFERENTIATORS While Snapology offers programs that focus on hands-on learning and creativity, Little Engineers sets itself apart by combining Erector’s mechanical building with LEGO Education’s creative approach.

This unique collaboration provides a comprehensive and enjoyable learning experience for young builders, fostering both technical and imaginative skills.

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BRINGING IDEAS TO LIFE THROUGH PROTOTYPES Continue on the creative journey to transform these concepts into tangible prototypes. Each brought to life with captivating imagery and insightful captions. Through this process, we explore the essence of the Erector brand, where education, collaboration, and fun converge to inspire the builders of tomorrow.

EDUCATION & FUN:

EDU004–Educator Labs EVE010–Hobby and Innovation Fair EDU011–Engineering Scholarship SER013–Engineering Club ENV009–Mobile Labs Expedition

EDUCATION & COLLABORATION:

SER001–Blueprint Workshops SER007–Mentorship Program

COLLABORATION & FUN:

COL006–Innovation Hubs PRO016–Acts of Innovation

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EDUCATOR LABS EDU004 — EDUCATIONAL

STEM INTEGRATION WORKSHOPS Empowering educators, inspiring students

DESCRIPTION Erector STEM Integration Workshops are designed to revolutionize the classroom by providing educators with comprehensive training and tools. These labs focus on the integration of Erector sets into a STEM curriculum, offering a hands-on approach to learning that encourages students to explore the principles of science, technology, engineering, and math through interactive construction and problem-solving.

MISSION FOCUS Our Educator labs reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by equipping educators with innovative tools and methods to integrate hands-on construction into STEM learning, sparking curiosity and practical problem-solving skills in students.

Photo Captions 1. A confident educator stands outside a school campus, arms crossed, displaying a badge with pride, ready to empower minds and shape futures.

2. An instructor leads an engaging Erector workshop, where adults of all ages collaborate and learn, embodying Erector’s commitment to inclusive, hands-on education.

3. A joyful moment of discovery as a woman engages with virtual reality, surrounded by the buzz of collaborative innovation at a modern Erector workshop.

SIMILARITIES Vernier DIFFERENTIATORS While Vernier offers a range of science and technology tools, Erector STEM Integration Workshops uniquely incorporate Erector sets into the curriculum, providing a distinctive hands-on learning experience that directly ties in with educational standards.

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HOBBY AND INNOVATION FAIR EVE010 — EVENT

HOBBY AND INNOVATION FAIR A celebration of creativity and engineering at the premier building fair.

DESCRIPTION The Erector Global Construct Fest celebrates creativity and innovation, uniting Erector enthusiasts in a showcase of engineering and collaborative building.

MISSION FOCUS The Erector Global Construct Fest reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by creating a vibrant gathering space for builders of all ages to share their passion, showcase their skills, and engage in collaborative engineering and design challenges.

Photo Captions 1. Kids playing with Legos 2. Girl in awe of machinery 3. A young girl with a blueprint in hand stands in awe

SIMILARITIES Maker Faire DIFFERENTIATORS Unlike Maker Faire, which typically hosts large-scale events, Erector Expedition takes a more communityfocused approach. Instead of waiting for individuals to come to an event, Erector Expedition brings STEM discovery directly to schools and community centers in a carnival type setting.

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ENGINEERING SCHOLARSHIPS EDU011— EDUCATIONAL

EDUCATION INITIATIVE Empowering Future Engineers and Designers.

DESCRIPTION The Erector Engineering Scholarships program supports talented high school and college students in engineering and design with financial aid and professional mentorship.

MISSION FOCUS Erector Engineering Scholarships Program reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by providing aspiring engineers and designers with the necessary financial support and professional guidance to excel in their educational and career pursuits, fostering a new generation of innovators and problem-solvers.

Photo Captions 1. Volunteers and participants share a joyful moment of success 2. Mentors and young innovators wear their Erector pride, ready to engage in a day of learning and exploration in the world of engineering and design.

3. A bright young winner beams with pride at the Erector Innovation Challenge, with his victorious creation and supportive mentor by his side.

SIMILARITIES FIRST Robotics DIFFERENTIATORS While FIRST Robotics focuses primarily on robotics competitions, Erector Engineering Scholarships take a broader approach. We uniquely combine financial support with industry mentorship, equipping students with both resources and real-world exposure to thrive in engineering and design fields.

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ENGINEERING CLUB ENV013 — ENVIRONMENT

AFTER SCHOOL PROGRAM This is a club for kids aged 8-14 to have fun and learn with Erector sets.

DESCRIPTION An after-school club where kids can learn about engineering and building. They’ll use Erector sets to create projects, learn how things work, and even compete in friendly competitions. Each session is led by teachers and engineers, making sure it’s educational but also a lot of fun.

MISSION FOCUS The Afterschool Engineering Club reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by creating a nurturing space where kids can explore the wonders of engineering and building, developing their skills and creativity through hands-on projects and collaborative challenges with Erector sets.

Photo Captions 1. A young engineer’s joy is unmistakable as she takes on the world of construction with her Erector set, embodying the spirit of the Afterschool Engineering Club where creativity and learning go hand in hand.

2. An instructor leads an engaging Erector workshop, where adults of all ages collaborate and learn, embodying Erector’s commitment to inclusive, hands-on education.

3. Focused and engaged, a group of students delve into a world of circuits and code at an Erector After School Program, where young minds come together to innovate and learn.

SIMILARITIES VEX Robotics DIFFERENTIATORS While VEX Robotics emphasizes certain aspects of STEM education, the After School Program stands out by focusing on Erector sets, offering participants a tangible experience with real tools and components. This hands-on approach provides kids aged 8-14 with a deeper understanding of real-world building and engineering concepts, distinguishing it from other educational programs.

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MOBILE LABS EXPEDITION ENV009— ENVIRONMENT

HANDS-ON STEM Bringing STEM discovery to every community

DESCRIPTION Erector Expedition is a fleet of mobile labs that travel to schools and community centers, especially in underprivileged areas, to provide hands-on STEM education. These labs are equipped with Erector sets and other educational materials, offering workshops that inspire and educate students in engineering principles, physics, and robotics.

MISSION FOCUS Mobile Labs reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by bringing interactive and accessible STEM learning directly to communities, sparking curiosity and knowledge in science and engineering among students everywhere, regardless of their background.

Photo Captions 1. The Erector Expedition van cruises the city scape, a mobile beacon of innovation and hands-on learning, ready to bring STEM education to eager minds across communities.

2. Young minds collaborate under the sun, piecing together their latest Erector set creation, capturing every moment of their hands-on STEM adventure.

3. A mentor shares the principles of renewable energy with young learners by the waterfront, using an Erector set wind turbine model, illustrating Erector’s commitment to hands-on STEM education in vibrant, real-world settings.

SIMILARITIES Labster DIFFERENTIATORS While Labster’s approach is digital and doesn’t involve physical mobile labs like Erector Expedition, they share a common mission of increasing access to STEM education in various communities.

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BLUEPRINT WORKSHOPS SER001—SERVICE

DESIGN & CONSTRUCT Where your blueprint becomes your footprint

DESCRIPTION Erector Design & Construct Studios is a unique service that bridges the gap between imagination and tangibility. Participants engage in hands-on sessions, conceptualizing and designing their very own Erector structures. These workshops not only teach the principles of design and construction but also offer the resources to bring these designs to life—be it through 3D printing or traditional Erector set assembly.

MISSION FOCUS The Blueprint Workshops reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by blending traditional building with modern technology to turn creative ideas into real-world structures.

Photo Captions 1. A mentor shares the principles of renewable energy with young learners by the waterfront, using an Erector set wind turbine model, illustrating Erector’s commitment to hands-on STEM education in vibrant, real-world settings.

2. Enthusiastic participants gather at Erector Design & Construct Studios, turning blueprints into tangible creations, embodying the spirit of hands-on education and innovation.

3. Close up of 3D model making

SIMILARITIES TechShop DIFFERENTIATORS While TechShop caters to a broad range of DIY projects, Erector Design & Construct Studios specialize in using Erector sets and related technology, offering a unique blend of traditional and digital construction methods.

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MENTORSHIP PROGRAM SER007—SERVICE

MASTER BUILDERS Mentoring tomorrow’s innovators through expert guidance DESCRIPTION The Erector Master Builders program connects young builders with expert mentors for projectbased learning, skill development, and insights into professional design, culminating in a community showcase.

MISSION FOCUS The Master Builder reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by fostering a mentoring environment where young innovators learn from experts, enhancing their skills in design and engineering through practical Erector set projects and community engagement.

Photo Captions 1. Mentorship program, hands on location 2. Teacher with students, walking them through a robotics competition.

3. Teacher with students mentoring them on how engineering can be fun.

SIMILARITIES FIRST (For Inspiration and Recognition of Science and Technology) DIFFERENTIATORS While FIRST covers a broad spectrum of STEM activities, the Erector Master Builders program is unique in its focus on using Erector sets. It emphasizes hands-on building and design, offering a unique blend of tactile learning and creative engineering.

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INNOVATION HUBS COLL006 — COLL ABOR ATION

CO-CREATE SPACES Collaborate, Innovate, Create

DESCRIPTION Erector Innovation Hubs are dynamic spaces that bring together startups, students, and innovators to harness the capabilities of Erector technology. These hubs offer essential tools, expert mentorship, and networking opportunities, all designed to spur innovation and transform concepts into tangible creations.

MISSION FOCUS These Hubs reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by providing a platform where creativity meets practicality, enabling a diverse community of thinkers and makers to converge, collaborate, and transform their visionary ideas into reality using Erector technology.

Photo Captions 1. Man in innovation hub trying a new project on a 3D printer.

2. Teachers with students 3.Students gather at an innovative hub sharing ideas and having fun together.

SIMILARITIES WeWork Labs DIFFERENTIATORS While WeWork Labs supports a broad range of startups and innovators, Erector Innovation Hubs uniquely utilize Erector set technology as a primary tool, creating a specialized environment for handson creativity and engineering-focused innovation.

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ACTS OF INNOVATION PRO016 — PRODUC T

MONTHLY SUBSCRIPTION BOX A box designed to inspire creative engineering and design projects within the community DESCRIPTION This service delivers a new challenge each month using Erector sets. Subscribers receive a kit complete with parts, tools, and instructions for a distinct project, varying from mechanical builds to futuristic and eco-friendly designs. Additionally, it provides access to an exclusive online community for showcasing projects and participating in contests.

MISSION FOCUS The Acts of Innovation Subscription Box reinforces our commitment to inspire imaginative minds and ignite innovation by building on the universal language of education, collaboration, and fun by delivering a monthly journey of discovery and creativity, challenging subscribers with unique Erector set projects that spark imagination and develop engineering and design skills, while fostering a vibrant online community of creators.

Photo Captions 1. Acts of Innovation Box showing the contents of what’s inside 2. Girl looking inside the Acts of Innovation Box and looking excited and happy for the delivery.

3. A teenager that has just received an Acts of innovation Box. She is using this for a project at school for homework. She is actually looking forward to is.

SIMILARITIES Tinker Crate DIFFERENTIATORS Unlike Tinker Crate, we focus on Erector sets and provide monthly innovative challenges, offering a diverse range of hands-on building and design experiences to foster creativity and skill development.

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THANK YOU FOR BUILDING WITH US

For more information visit

kids-invent-the-future.com

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M11 | DEVELOPMENT—ROUND 2 Cody Medaris | GR 604 | Fall 2023

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