Single Customer View & Loyalty

We developed deep integrations with Capillary CRM and Capillary Loyalty which allowed ALDO to have a single holistic view of all customers and unify their purchases and loyalty points. Customers can accumulate, view and redeem loyalty points across ecommerce and retail stores in realtime.

Unified Inventory

We integrated and exposed the stocks in all warehouses and stores to the Adobe Commerce platform leveraging the Multi-Source Inventory (MSI) feature. The real-time and bi-directional integration offered new benefits

Zero discrepancy in inventory data across systems

Optimum utilization of stocks

Endless Aisle for walk-in customers as they could now order products which are available anywhere in ALDO ecosystem

Omnichannel Order Orchestration

We implemented a system to seamlessly orchestrate the incoming orders from all the channels. We developed algorithms to efficiently assign inventory to each order based on the customer location, stock location and product availability. ALDO staff could also override the automatic assignment, if needed.

For example, if a customer ordered multiple products from one of the islands in Indonesia, the ALDO staff could easily assign the order, create internal transfers, print labels, request for pick-up, etc from within the Adobe Commerce platform itself.

Multi-layered Promotion Engine

We developed a comprehensive promotion engine within Adobe Commerce integrating Capillary CRM and Loyalty. Customers. On a single cart, customers could simultaneously get category-based discounts, apply coupon codes, redeem points, get an additional discounts based on Loyalty Tier and also redeem gift vouchers.

Multi-Website, Multi-Currency Multi-Lingual

Within the single Adobe Commerce instance, we built 4 websites for the 4 countries. Along with the default English language, Singapore had Mandarin, Malaysia had Malay, Thailand had Thai and Indonesia had Indonesian language. All 4 countries had 4 different currencies, 4 different payment gateways (Paypal, Stripe, iPay88, Bangkok Bank, Atome) and 4 different logistics partners (Ninjavan, Kerry, JNE).

Recommendations Powered by Adobe Sensei

We leveraged Adobe’s AI Engine, Sensei to populate recommended products based on customers’ browsing behavior.

Shoppable Instagram Feeds

Merchandisers could showcase celebrity and influencer photos from ALDO’s instagram handle directly on the website. Each photo can be made shoppable by tagging the products used in the photo to the actual products in the store.

Marketplace Integration

We implemented bi-directional integration between the Adobe Commerce platform and the 2 major marketplace platforms Lazada and Shopee. This helped the ALDO team to further increase stock efficiencies and orchestrate orders across all the 3 channels: Stores, Marketplaces and Ecommerce.

Integrations

Logos of all the platforms integrated. Capillary, Netsuite ERP, Atome, Paypal, Stripe, iPay88, Ninjavan, Kerry, Bangkok Bank, JNE, Lazada, Shopee