2012 US TOUR // COCHON 555 PRESENTATION

A FRIENDLY COMPETITION FOR A CAUSE WWW .CO CHON 5 5 5 .CO M

2012 COCHON NATIONAL TOUR JANUARY - MAY

JUNE

JULY

THE FRIENDLY COMPETITION FOR A CAUSE

COCHON555

5 CHEFS, 5 PIGS, 5 WINEMAKERS

NEW YORK NAPA MEMPHIS PORTLAND BOSTON MIAMI WASHINGTON DC CHICAGO LOS ANGELES SAN FRANCISCO

STAR SERIES

ASPEN // LAS VEGAS

COCHON is a national event series that takes place in 14 major markets. Every January, COCHON 555 embarks on a 10-city culinary competition and tasting tour where 50 chefs are selected to prepare a ‘snout-to-tail’ menu created from heritage breed pigs and winners from each city are invited to participate in the Star Series. The 10 winners "Prince & Princes of Porc" are flown to Aspen for the Food & Wine Classic in Aspen for the final competition, Grand Cochon.

The chefs with strong community ties and those with exceptional dishes are invited to join us at All-Star Cochon in Las Vegas.

COCHON ANNOUNCES HERITAGE SERIES AUGUST JUNE

SEPTEMBER SEPTEMBER

2012 IN A U G U R A L YEAR

BBQ

ERITAGE

THE ROAD TO FLAVOR...

Our 14 city tour culminates each year in Memphis with a 3-day celebration of heritage inspired food, new twists on classics, and craft american beverages. The tour is a media pig, in just three months and five event, we are pushing over 100 million impressions in bona fide media outlets and the interest continues. Best of all, we channel all of that interest and leverage our best relationships in the culinary, beverage and food communities into the final moments of the year. Cochon is defined by its authenticity, intimate experiences and promotion of better food going forward.

FIRE

Butchery, Wood-Fired Whole Animals

HERITAGE SERIES

NAPA // MEMPHIS

Cochon Heritage Fire and recently added Cochon Heritage BBQ are the final events of the COCHON tour. Each event combines our national chef community with a focus on tradition, heritage and fire cooked classics. Heritage Fire is open to all types of animals (beef, lamb, goat, rabbit, birds) and is hosted in the elegant Napa Valley prior to Harvest. Heritage BBQ is a celebration of heritage pork, fine dining, craft American spirits with the take over of National Bourbon Month, brews, family owned wineries, and BBQ, an American - and a Memphis - tradition.

Events assets will be proudly shot with

YOU CAN MAKE A

A DIFFERENCE

14 CITIES | CELEBRATING 100+ FAMILY FARMS COCHON 555 - 10 CITY TOUR 50 CHEFS IN A FRIENDLY COMPETITION FOR A CAUSE

GRAND COCHON - US TOUR COMPETITION FINALE 10 CHEFS, 10 PIGS, ONE CROWN

ALL-STAR COCHON - NON-COMPETITION

10 CHEFS CELEBRATE FAVORITE DISHES FROM FOUR YEARS ON TOUR

COCHON HERITAGE FIRE - NON-COMPETITION

30 CHEFS CELEBRATE WOOD-FIRED WHOLE ANIMALS & BUTCHERY

COCHON HERITAGE BBQ - INAUGURAL YEAR

LABOR DAY 2012 - FINE DINING GOES WHOLE HOG IN MEMPHIS

TOTAL |

8,600+ ppl ($425 avg. transaction)

STAR SERIES | 2012

AS P EN // LAS VEG AS

10 CHEFS FROM 10 CITIES COMPETE FOR THE CROWN

US TOUR FINALE TH E BEST F ROM FOUR YEARS OF COCHON

*STAR SERIES are a Taste Network production. All rights reserved.

2012 STAR SERIES PRICING GRAND COCHON at the FOOD & WINE Classic in Aspen ALL-STAR COCHON at The Cosmopolitan of Las Vegas

PRESENTING SPONSOR / $50,000-$125,000

HIGHLIGHTS / CATEGORY EXCLUSIVITY • 20x15’ Area, Presenting Sponsor mention in all US TOUR press materials • Logo inclusion in all advertisements, 10 passes ($2,000 value)

SPOTLIGHT SPONSOR / $20,000-$40,000

HIGHLIGHTS / CATEGORY EXCLUSIVITY • 15x10’ Area, Sponsor mention in all All-Star Cochon media alerts • Product inclusion in all advertisements, 6 passes ($1,200 value)

EXPERIENTAL SPONSOR / $10,000-$15,000

HIGHLIGHTS / EXPERIENCE EXCLUSIVITY • Traditional Table, Sponsor mention in All-Star Cochon media alerts • Logo inclusion in all event signage, 4 passes ($800 value)

SUSTAINABLE SPONSOR / $5,000-$7,500

HIGHLIGHTS / NON-EXCLUSIVE • Traditional Table, Logo inclusion on National Sponsor Webpage • Logo inclusion in all event signage, 4 passes ($400 value)

BEVERAGE SPONSOR / $2,500-$5,000

HIGHLIGHTS / NON-EXCLUSIVE • Traditional Table, Logo inclusion in all printed and web collateral • Static Advertisement (full-screen projected on stage), 2 working passes

*Complete benefits available upon request

HERITAGE SERIES | 2012

NAPA // MEMP HIS TH

FA R M TO B U TC H E R TO C H E F TO F I R E

SE E I PTEM NA B UG ER 2 0 UR AL 12 YE AR

B B Q M E E T S N AT I O N A L B O U R B O N M O N T H

*COCHON HERITAGE FIRESERIES is a Taste production.

All rightsAll reserved. *HERITAGE are Network a Taste Network production. rights reserved.

HERITAGE SERIES PRICING HERITAGE FIRE in NAPA HERITAGE BBQ in MEMPHIS

PRESENTING SPONSOR / $40,000-$100,000

HIGHLIGHTS / CATEGORY EXCLUSIVITY • 20x15’ Area, Presenting Sponsor mention in all US TOUR press materials • Logo inclusion in all advertisements, 10 passes ($2,000 value)

SPOTLIGHT SPONSOR / $15,000-$30,000

HIGHLIGHTS / CATEGORY EXCLUSIVITY • 15x10’ Area, Sponsor mention in all Heritage BBQ media alerts • Product inclusion in all advertisements, 6 passes ($1,200 value)

EXPERIENTAL SPONSOR / $7,500-$15,000

HIGHLIGHTS / EXPERIENCE EXCLUSIVITY • Traditional Table, Sponsor mention in Heritage BBQ media alerts • Logo inclusion in all event signage, 4 passes ($800 value)

SUSTAINABLE SPONSOR / $5,000-$7,500

HIGHLIGHTS / NON-EXCLUSIVE • Traditional Table, Logo inclusion on National Sponsor Webpage • Logo inclusion in all event signage, 4 passes ($400 value)

BEVERAGE SPONSOR / $1,000- $2,500

HIGHLIGHTS / NON-EXCLUSIVE • Traditional Table, Logo inclusion in all printed and web collateral • Static Advertisement (full-screen projected on stage), 2 working passes

*Complete benefits available upon request

COCHON

555

2012

2012 COCHON US TOUR* COCHON ON TOUR represents 14 events each year from coast to coast.

First up, COCHON 555 consists of ten regional tasting events where guests

and a celebrated panel of 20 judges nominate one chef to compete at the national finale, GRAND COCHON at the FOOD & WINE Classic in Aspen.

COCHON 555 / 10 REGIONALS Miami – Jan. 15 New York – Jan. 29 Charleston – Feb. 4 Napa – Mar. 4 Portland – Mar. 11 Boston – Mar. 25 Washington DC – Apr. 22 Chicago – Apr. 29 Los Angeles – May 6 San Francisco – May 20

FOUR NATIONAL EVENTS / GRAND COCHON – June 17 // Tour Finale The Hotel Jerome, Aspen ALL-STAR COCHON – July 29 The Cosmopolitan of Las Vegas COCHON HERITAGE FIRES – August 25 Charles Krug, Napa Valley COCHON HERITAGE BBQ – Labor Day 2012 Memphis, TN

*Dates are subject to change

COCHON

555

2012

COCHON CHEF COMMUNITY COCHON 555 chefs are selected based on support of the local food community, raw talent for “all things heritage pig” and dedication to whole animal utilization on the menu. The chefs continue to improve our local agriculture systems by sourcing responsible food for their menus and special events.

CHEFS / a few from the past & present DEVIN KNELL / French Laundry DAVE CRUZ / Ad Hoc MICHAEL SULLIVAN / Blackberry Far m BRAD FARMERIE / Public Restaurant NYC CHRIS KOSTOW / Meadowood Napa Valley CHRIS COSENTINO / Incanto / Boccalone PETER HOFFMAN / Savoy BILL TELEPAN / Telepan Restaurant GEORGE MENDES / Aldea JASON STRATTON / Spinasse ETHAN STOWELL / How to Eat a Wolf BRYAN VOLTAGGIO / Volt MIKE SHEERIN / Blackbird KELLY ENGLISH / Restaurant Iris DAVID VARLEY / Michael Mina MARK LADNER / Del Posto JOHN SUNDSTROM / Lark CORWIN KAVE / Fatty 'Cue MARCO CANORA / Hearth ADAM KAYE / Blue Hill at Stone Barns GAVIN KAYSEN / Café Boulud MIKE LATA / Fig Restaurant TOM MYLAN / The Meat Hook JOSHUA APPLESTONE / Fleischer’s Meats RYAN FARR / 4505 Meats TONY MAWS / Craigie on Main JAMIE BISSONETTE / Toro + Coppa KEVIN RATHBUN / Rathbun's Restaurants SEAN BROCK / McCrady's Restaurant MATT JENNINGS / Far mstead TIM GOODELL / Public Kitchen & Bar FRANK BONANNO / Mizuna LACHLAN MACKINNON / Frasca MICHAEL FIORELLO / Jose Garces SCOTT DREWNO / The Source BRAD REMBOLD / Marlow & Sons

STEPHANI IZARD / Girl and the Goat LYDIA SHIRE / Scampo + Ober Locke MARY DUMONT / Haverst DUSKIE ESTES + JOHN STEWART / Zazu Restaurant HOLLY SMITH / Cafe Juanita RACHEL YANG / Joule & Revel KELLY LIKEN / Kelly Liken Restaurant NAOMI POMEROY / Beast CATHY WHIMS / Nostrana JAMIE LEEDS / Commonwealth Gastropub TAMARA MURPHY / Brasa Restaurant LINDY & GRUNDY / Organic Butcher Shop TARVER KING / Ashby Inn BARRY MAIDEN / Hungry Mother GABRIEL RUCKER / Le Pigeon JASON BARWIKOWSKI / Woodsman Tavern ANDY RICKER / Pok Pok STAFFAN TERJE / Perbacco THOMAS McNAUGHTON / flour + water VITALY PALEY / Paley’s Place JOHN GORHAM / Toro Bravo TOMMY HABETZ / Bunk Sandwiches MATTHEW DILLON / The Corson Building JASON WILSON / Crush RAVI KAPUR / Boulevard + Prospect ALLAN BENTON / Benton Smoky Hams CODY HOGAN / Lidia's Kansas City JOSHUA WHIGHAM / Bazaar by Jose Andres ANDREW ZIMMERMAN / Sepia BEN FORD / Ford’s Filling Station JOHN CURRENCE / City Grocery STEPHEN STRYJEWSKI / Cochon MATTHEW ACCARINO / SPQR DAVID BAZIRGAN / Fifth Floor ALEX SEIDEL / Fruition GERARD CRAFT / Taste - Niche

MARC FORGIONE / Restaurant Marc Forgione BOBBY HELLEN / Resto + The Cannibal RALF KUETTEL / Trestle On Tenth SHAUNNA SARGENT / Betto + Indie Food & Wine DAMON WISE / The Monkey Bar MARK DOMMEN / One Market Restaurant MICHAEL TUOHY / Dean & Deluca LARS KRONMARK / /The Culinary Institute of America CHRIS L’HOMMEDIEU / Michael Mina CHRIS HASTINGS / Hot and Hot Fish Club LEE RICHARDSON / Ashely’s at the Capitol Hotel MICHAEL HUDMAN & ANDREW TICER / Andrew Michael Italian Kitchen RITA JIA YOU / Lucky Strike BARBARA LYNCH / Menton TIM CUSHMAN / o ya STEVE “NOOKIE” POSTAL / Fenway Park MICHAEL SCHWARTZ / Michael’s Genuine CATHY WHIMS / Nostrana MICHELLE BERNSTEIN / Michy’s AARON BROOKS / Four Seasons Miami MIKE ISABELLA / Graffiato WES MORTON / Art & Soul DANNY GRANT / RIA + Balsan JASON VINCENT / Nightwood NEAL FRASER / Grace TRACI DES JARDINS / Jardiniere JASON FOX / Commonwealth

MEDIA IMPRESSIONS | 2012

In just four months, the US Tour has over-exceeded in media impressions. In 2011, we were at 20M impressions compared to over 100M impressions one year later.

Tour Impressions to Date: 110M+ 2012 Estimated Impressions: Over 225M+

SOCIAL MEDIA OF COMBINED PARTNERS Facebook Twitter

223,371 338,914

FRIENDS OF COCHON | 2012

And there’s still room...

SPONSORSHIP LEVELS & BENEFITS WWW .CO CHON 5 5 5 .CO M

COCHON

555

PRESENTING SPONSOR CATEGORY EXCLUSIVITY /

COCHON 555 PRESENTING SPONSOR is listed in highest priority in ALL marketing materials and the sponsorship provides exclusivity in your product or service category. on-site

• • • • • •

Main Floor Demo: 15x10 foot area featuring products, demo and signage [4] Static advertisements (full-screen projected on stage) for 5000+ people [2] Dedicated Signs (24x36) poster boards at station and {1] at entrance 4.5x9.5 inch *advertisement in COCHON Program Opportunity for Gift Bag inclusions for the event (25 total) Logo inclusion in all event signage

off-site

• • • • • • • • •

National Marketing totalling 4M Impressions Pre-event marketing as PRESENTING SPONSOR in ALL press materials Inclusion in ALL print advertisements Inclusion in ALL online advertisements Inclusion in printed materials (10,000 postcards / 150 posters) Logo / link inclusion on NATIONAL SPONSOR page / COCHON 555 Website Logo / link inclusion on LOCAL MARKET / COCHON 555 Website Logo / link inclusion in [2] national newsletters (25,000+ ppl) Reciprocal Social Media Mentions for Facebook (6000+) Twitter (4700+)

event passes

• Four (4) working passes • Six (6) VIP guest passes per event

2012

COCHON

555

SPOTLIGHT SPONSOR CATEGORY EXCLUSIVITY /

COCHON 555 SPOTLIGHT SPONSORS are listed in highest priority in all marketing materials and the sponsorship provides experience exclusivity in your product or service category (n/a wine, proteins). on-site

• • • • •

Main Floor Demo: 10x10 foot area featuring products, demo and signage [2] Static advertisements (full-screen projected on stage) for 5000+ people [1] Dedicated Digital Sign (24x36) poster boards at station Opportunity for Gift Bag inclusions for the event (25 total) Logo inclusion in all digital event signage

off-site

• • • • • • • • •

National Marketing totalling 4M Impressions Pre-event marketing of SPOTLIGHT SPONSOR in ALL press materials Inclusion in ALL print advertisements Inclusion in ALL online advertisements Inclusion in printed materials (10,000 postcards / 150 posters) Logo / link inclusion on NATIONAL SPONSOR page / COCHON 555 Website Logo / link inclusion on LOCAL MARKET / COCHON 555 Website Logo / link inclusion in [2] national newsletters (25,000+ ppl) Reciprocal Social Media Mentions for Facebook (6000+) Twitter (4700+)

event passes

• Two (2) working passes • Four (4) VIP guest passes per event

2012

COCHON

555

EXPERIENTIAL PARTNER EXPERIENCE EXCLUSIVITY /

COCHON 555 EXPERIENTIAL PARTNERS are for companies wanting to share a product experience with guests. Designed to provide brand positioning without the distraction of an overlapping experience in your product or service category. on-site

• Traditional Table on Main Floor featuring products, demo and signage • [1] Static advertisements (full-screen projected on stage) for 5000+ people • Opportunity for Gift Bag inclusions for the event (25 total) • Logo inclusion in all digital event signage • Opportunity to provide [1] one Grand Prize giveaway during the event off-site

• • • • • • •

Regional Marketing totalling 4M Impressions Pre-event marketing of your EXPERIENCE in select press materials Inclusion in printed materials (10,000 postcards / 150 posters) Logo / link inclusion on NATIONAL SPONSOR page / COCHON 555 Website Logo / link inclusion on LOCAL MARKET / COCHON 555 Website Logo / link inclusion in [2] national newsletters (25,000+ ppl) Reciprocal Social Media Mentions for Facebook (6000+) Twitter (4700+)

event passes

• Two (2) working passes • Two (2) VIP guest passes per event

2012

COCHON

555

SUSTAINABLE PARTNER SPONSOR BENEFITS /

This non-exclusive partnership is designed for wineries, artisans foods, beverages and spirits companies wanting to feature a new product or service. on-site

• Traditional Table on Main Floor featuring products, demo and signage • [1] Static advertisements (full-screen projected on stage) for 5000+ people • Logo inclusion in all digital event signage off-site

• • • • • • •

Regional Marketing totalling 4M Impressions Pre-event marketing, based on your EXPERIENCE in select press materials Inclusion in printed materials (10,000 postcards / 150 posters) Logo / link inclusion on NATIONAL SPONSOR page / COCHON 555 Website Logo / link inclusion on LOCAL MARKET / COCHON 555 Website Logo / link inclusion in [2] national newsletters (25,000+ ppl) Reciprocal Social Media Mentions for Facebook (6000+) Twitter (4700+)

event passes

• Two (2) working passes • Two (2) VIP guest passes per event

2012

COCHON

555

BEVERAGE PARTNER SPONSOR BENEFITS /

This non-exclusive partnership is specifically designed for breweries and spirits companies wanting to capture a national market with a featured beverage. on-site

• Traditional Table on Main Floor featuring products, demo and signage • [1] Static advertisements (full-screen projected on stage) for 5000+ people • Logo inclusion in all digital event signage off-site

• • • • •

Inclusion in printed materials (10,000 postcards / 150 posters) Logo / link inclusion on NATIONAL SPONSOR page / COCHON 555 Website Logo / link inclusion on LOCAL MARKET / COCHON 555 Website Logo / link inclusion in [2] national newsletters (25,000+ ppl) Reciprocal Social Media Mentions for Facebook (6000+) Twitter (4700+)

event passes

• Two (2) working passes • Two (2) VIP guest passes per event

2012

COCHON

555

INDEPENDENT PARTNER SPONSOR BENEFITS /

This non-exclusive partnership is specifically designed for independently owned wineries and spirit companies wanting a traditional table at events. on-site

• Traditional Table on Main Floor featuring products, demo and signage • [1] Static advertisements (full-screen projected on stage) for 5000+ people • Logo inclusion in all digital event signage off-site

• Logo / link inclusion on NATIONAL SPONSOR page / COCHON 555 Website • Logo / link inclusion on LOCAL MARKET / COCHON 555 Website • Logo / link inclusion in [2] national newsletters (25,000+ ppl) event passes

• Two (2) working passes

2012