EU COAT Brand Introduction

COAT

Brand Introduction

For Retail Stockists

COATPAINTS.COM // @COATPAINTS

WELCOME TO

THE COAT FAMILY That’s it! You’re in. We’re thrilled you’re joining us on the journey to get conscious, sustainable paint into the hands of likeminded people all over the UK.

COAT was born to give the paint industry a swift kick into the modern world. We’re here to prove that making great paint and giving back more to the planet than you take can go hand in hand.

You’ve got the call up because you share our commitment to simplicity, quality and conscious design choices.

Our paint technicians have over 40 years experience making high-grade paint - and all COAT paints are formulated using only the highest-calibre raw materials. But we get it we’re not all paint experts. So we’ve put together this pack for you to get up to speed in no time.

As always - we’re here. Just shout and our team will be right there to lend a hand.

We started COAT to make painting special. Let’s do that!

Rob & Rob

THE ONLY CLIMATE POSITIVE PAINT COMPANY We’ve consciously considered every aspect of the paint supply chain when building our business. To stop, think, and make decisions for a more sustainable future.

From working with our partners at Carbon Jacked to offsetting twice our overall footprint, to carefully scrutinising every one of our own product choices.

Together, we can drive an industry to do better with our sustainability initiatives:

- Regenerative Carbon Positive operations

- Water-based, low-toxin paints

- Unique recyclable ‘peel & stick’ samples

- Sustainable supplies

- Infinitely recyclable tin

- Recyclable outer packaging

- UK supply sourcing

- Return-to-us paint recycling

- Entirely made to order, zero-waste production

GRAB A SWATCH

THE NEW WAY TO TRY COLOURS How many half-used paint tester pots have your customers got knocking around? If you’ve stocked paint before, you’ll be used to store cupboards full of nasty plastic leftovers that generally get in the way and are doing bad things to the planet. Our Peel & Stick Swatches are here to change the game.

COLOUR ACCURATE:

MADE WITH REAL COAT PAINT.

If you want accurate colour testers, they need to be painted.

Feels fair, right? But most swatches and colour chips are

screen-printed, so they'll never be correct. Have no fear -

COAT's got you with 100% accurate painted Swatches.

NO MESS:

ENTIRELY GLUE. ADHESIVE AND TOXIN FREE.

No more splodges to paint or tiny brushes to clean. It's

suction-based magic. And unlike some others,

COAT Peel & Stick Swatches use no nasty toxic glues

- so you can stick them to your wall, remove and

reposition without leaving any residue.

LESS WASTE:

95% LESS WASTEFUL THAN TRADITIONAL TESTER POTS.

Paint waste is a huge problem, so COAT designed

our Peel & Stick Swatches to use just 10ml of real

COAT paint and entirely recyclable material.

THE COAT PAINT RANGE

SUSTAINABLE LUXURY - UNRIVALLED COVERAGE.

FLAT MATT

EGGSHELL

SOFT SHEEN

EXTERIOR EGGSHELL

FOR ALL WALLS & CEILINGS

FOR ALL WOOD AND METAL

FOR

Eggshell is the one for woodwork and trim, as well as

easy to clean and long-lasting. It’s good for pretty much

exteriors. One up from matt, this popular trim paint looks

Soft Sheen is perfect for Kitchens and Bathrooms. With a slight sheen, it’s great for reflecting more light into spaces

FOR ALL OUTDOOR SURFACES

Our popular Flat Matt paint has a rich chalky finish that’s

any interior wall or ceiling surface. It’s the most matt finish

great and stands up to years of knocks and scuffs. It was

and it does well in humid rooms. It’s mould resistant, and

we do, and has a really premium look as well as being

made for the tough life in doorways, skirting and

easily wipeable too.

super hardy and easy to clean.

upcycling furniture so it’s stain-resistant and easy to

KITCHENS & BATHROOMS

Works just the smae as our Interior Eggshell but Our Exterior Eggshell is weather resistant and super durable too.

clean.

RRP.

-10%

-20%

RRP.

-10%

-20%

RRP.

1 L - €35

1 L - €31.50

1 L - €28

1L - €45

1 L - €40.50

1L - €36

1L - €38

2,5 L - €69

2,5 L - €62.10

2,5 L - €55.20

2.5L - €86

2,5 L - €77.40

2.5L - €68.80

2.5L - €7

5 L - €130

5 L - €117

5L - €104

2

5L - €133

embers of The COAT Collective get 10% off RRP as standard. Once €1000 of product has been ordered, members enjoy a 20% discount.

M

-10%

-20%

RRP.

-10%

-20%

1L - €34.20

1L - €30.40

1L - €50

1L - €45

1L - €40

2.5L - €64.80

2.5L - €57.60

2.5L - € 6

2.5L - €86.40

2.5L - €76.80

5L - €11 .70

5L - €106.40

9

9

THE NITTY-GRITTY OF PAINT WHAT’S IT MADE OF?

All COAT Paints are water-based. Traditional paint is solvent based (and give off that classic paint smell).

Water-based wins on almost every front, it’s cleaner, quicker to dry, easier to use and lower in VOC meaning no nasty odours. Not only that, but it also maintains it’s colour for longer.

To put it into context, the European limit of VOC is 30g per litre - our emulsion range uses 2g (the absolute minimum we can use).

All of our finishes are classified as ‘Scrub Class One’. This is the industry’s way of saying they have the highest level of abrasion resistance and cleanability (and are benchmarked against the highest industry standard).

WHICH COATS ARE NEEDED?

Surface or substrate: The primary surface should be sanded, clean and prepped.

PRIMER OR SEALER: Only required for new plaster (sealer) or brand new wood or metal.

Undercoat : This is the first main coat of colour which builds the foundation.

TOP COAT: The final coat which is seen. Smooth and rich in colour.

WHAT’S THE COVERAGE LIKE?

Coverage is 10 square meters per litre and you will only ever need two coats to achieve perfect colour and level of durability - saving time, effort and excess.

PAINT LIKE A PRO.

Tips to share with your customers

APPLYING PAINT

PAINT

Give your COAT paint a good stir before you start.

Use generously for the best depth and coverage, don't be shy.

Start with the ceiling. Let this dry, then move on to the walls, finishing with the trim (skirting boards, door frames).

For Walls - edge first using a 2 inch brush. Get eye level and work out from the corner in smooth strokes (hold your brush like a pencil). Now roller, load the paint in the tray and roll excess first before applying to the wall. Start from the top and work down in columns.

For Woodwork - Use the brush for detail and the mini-roller for larger smooth surfaces and follow the wood grain.

Avoid too much rolling or brushing, and use clean smooth movements.

Don't apply in very damp or humid conditions or if the room is below 10°C.

You'll usually need 2 coats of paint, but you could need more on new or darker coloured surfaces.

FINISH AND CLEAN-UP

Remove as much paint as possible from brushes and rollers before cleaning them with warm soapy water. Ideally use a bucket or basin to minimise water usage.

Remove any decorating tape before the paint dries, this will ensure you get a nice sharp line and it doesn’t peel the paint.

Store your COAT paint and supplies in a cool dry place so they’re ready for your next project.

AND THERE’S MORE...

This is just a starter for ten. We have a blog full of content to keep in your back pocket for all those tricky questions.

expert tips blog

ROOKIE ERRORS.

‘Cos sometimes it’s just as important to know what not to do.

AVOID CRAP SUPPLIES

No.1 plea. Don’t settle for a £1 plastic brush or a cheap roller, it will make life a lot harder and your customers won’t get the best finish. Plus it won’t help the planet either. COAT kits are high-quality, sustainable and made specifically for use with COAT paint.

BRUSH MAD

For the smoothest possible finish avoid too much brushwork or over rollering. For woodwork, load the brush and quickly cover an area with paint. Then use a stroke or two to smooth it. Brushing over the same area, especially after the paint has started to dry, will cause brush marks and ridges. When rollering, load the roller and work from top to bottom with confident rolls, don’t keep going over the same area.

EDGE ONE WALL AT A TIME

When you paint the edges (creating a border, also known as ‘cutting in’), work in 2m sections then roller the middle. Do one wall at a time so the paint dries evenly and you don’t get overlap marks.

DON’T TOUCH THE FLOOR / CEILING

If you try to paint too close to the floor or right up to the ceiling your roller could touch it. Particularly annoying on the floor as it’s likely to pick up dirt and need a clean up. Do the edges first and give yourself a decent border to blend in the roller without it getting too close to the floor or ceiling.

LOW LIGHT WON’T HELP

When it’s dim, the painted surface may look fine at first, but with brighter light you’ll likely see thin patches and other imperfections.

GET EYE LEVEL

It’s all about being eye level, give your tip toes a break and grab a suitable step or ladder. Likewise make sure you get down to paint edges and skirting, you’ll find that by being as close to eye level as possible with the area your painting will really improve your finish.

FAQ’S THIS WAY

ALL THE COLOURS

ON-POINT NUANCED NEUTRALS

SCREENSHOT

ALGORITHM

ON MUTE

HOOLEY

L O W S A LT

JUST, BARELY

S W E AT PA N T S

MARGOT

MODEST

MINDFUL

GOOD INTENTIONS

S U N D AY S O U L

PA M PA S

T U E S D AY ’ S C H I L D

AMBROSE

CARGO

NO OFFENCE

JANE

HUMBLE

WELL GROUNDED

S A F E P L AY

D U V E T D AY

BISCUITS FOR B R E A K FA S T

M O V I N G D AY

F E LT C U T E

PUDDING

PA C T O R F I F T Y

P E R S I PA N

BAKED

MEZCAL

OLD STREET

SHELDON

THE COAL DROP

BIG TIMER

COLD BREW

D E B AT E C L U B

GUMPTION

HARDBACK

D AV I D R O S E

THE RECORD STORE

RICH IN PIGMENT

BOLDS.

1 0 0 % M AY B E

KIND REGARDS

YA R D PA R T Y

THE TRAIL

DARLINGTON

THE RANGER

ARCTIC ROLL

HOUSE POINTS

R AT H B O N E P L A C E

HELLO VERA

A N D B R E AT H E

EAST FOR TREES

PA N

NOMAD

DITCH THE TIE

BREWER

DETOX

HOME GROWN

PA R K L I F E

MANSARD

FREE RANGE

H A M I LT O N

A D U LT I N G

MR. CLIFTON

THE GOOD CHINA

LIE IN

BELOW DECK

ALL INCLUSIVE

T H E E S TA B L I S H M E N T

2AM

THE DRINK

DODIE

AXOLOTL

GRANNY CHIC

C I A O, S O F I A

MRS BOUQUET

SHAMPOO & SET

TRINKET

COLOUR MATCH

WE MAKE ANY COLOUR.

IF THE RIGHT SHADE IS MISSING FROM OUR CURATED RANGE, NO WORRIES. WE CAN MATCH AND MIX ALL PREMIUM COLOURS, SO YOU CAN OFFER CUSTOMERS AND CLIENTS THE FULL SPECTRUM OF CHOICE, WHILST KEEPING ORDERING AND FINISHES CONSISTENT.

NOT IN THE RANGE?

WE MAKE ANY COLOUR.

FARROW AND WHO?

If the right shade is missing from our curated colour palette, no worries, We can match and mix all premium colours, so you can offer customers the full spectrum of choice, whiclst keeping ordering and finishes consistent.

We’re used to matching many other paint brands as well as NCS and RAL colours, so let us know - we love a challenge!

All colour match requests can be emailed to hello@coatpaints.com. Turnaround on these is 2-3 days so we make sure we get the mix just right.

All Style, meet All Substance.

FIND OUT MORE

HOW DO WE STACK UP?

So how do we compare against the competition? We use grade A ingredients, sourced from UK, and all UK manufactured. Hand finished fresh for every customer, all carbon offset. This is unique to COAT and something we’re very proud of. Humble brag.

RRP COMPARISON - Price per litre

(based on Matt Emulsions 2.5L tin)

Crap paint will be bulked with cheap fillers and be thick like custard, yuck. Not only that but will be difficult to apply, spatter everywhere, will smell stronger and have lower opacity.

COAT

COAT

Little FarrowGreene

& Ball

Lick

Little Greene

Farrow Ball

Paint & &Paper

Paint & Paper

Designers Guild

Designers Sanderson Guild

Sanderson

Pure & Original Annie Sloan

£18.40

€27.60

£20.80

€43.60

£16.80

€39.20

£20.80

€43.20

£21.60

€41.20

£20.80

€33.60

£19.20

€47.90

£22.38

NOT JUST PAINT

Everything you need to decorate, without the DIY store.

No nasty plastics, always high-grade and sustainable.

Supplies can be ordered at 30% off RRP into store, or 20% off when drop-shipping.

COAT Prep Kit

Multi-Surface Primer

All the tools to get project ready. Includes a large Interior

We recommend primer for new materials and surfaces

Wall Filler, steel Putty Knife and Medium Grit Sanding

that are tricky to stick to. The extra effort seriously pays off

Block.

in the end.

D o n q

e

Regular Kit

Big Kit

COAT

All the basics to get going, made to last. Includes a Paint

For bigger projects, go for the Big Kit which includes the 1”

20m of high

ec rati g Tap

Tray, 9” Roller Frame and Sleeve, Decorating Tape and a 2”

Paint Brush and 4” Mini Roller.

level of adhesion for sharp lines on walls and woodwork.

uality, branded masking tape uses the ideal

Paint Brush.

o s

n o s

COAT Mi i R ller

ur 9” rollers are perfect for walls and ceilings. With an

innovative sustainable card core and a 10mm pile, this is

sh s

fi

e

oss Technology and silky smooth tapered

laments ensure a

fl

awless

fi

nish and no pesky brush

o p

COAT Metal Pai t Tray

Great at tackling dirt and grease, adding Sugar Soap to

The perfect partner for both C

nish on woodwork or detail, holding a su

your prep will make sure that top coat sticks. An ultra

metal trays are built to last, but recyclable when you’re

q

fi

ffi

cient amount

of paint to get that spray-like

pick-up,

sustainable bamboo handle, ergonomically designed to

nish, and release.

n

COAT Sugar S a

ur 4” rollers are ideal when you re uire a super smooth

O fi

the most versatile of our rollers, offering excellent paint

fi

No Bristle

marks. Includes a 1”, 2” and 2” angled for trickier spots.

COAT R ller

O

n L

COAT Pai t Bru

nish. Both rollers have a

support your hand and draw in moisture.

value pack with sustainable packaging, of course.

fi

nished with it.

O

AT 9” and 4” rollers, our

HANDY TOOLS

REMEMBER THE ONLINE TOOLKIT.

PAINT CALCULATOR

ROOM VISUALISER

YOUTUBE

THE BLOG

Working out how much paint you need can be a head

Customers concerned about the finished look? If they’ve

The decorating journey is about more than paint, we get

Customers lacking inspo? Our blog is full of trends,

scratcher - but you don’t need to know it off the cuff!

got as far as a Pinterest board but need to bring their

that. From building a moodboard to nailing the prep and

pairings and top tips on pulling off some interior design

Here's a handy calculator to make it easy when advising

space to life, suggest your clients take a look at our

finish, our YouTube is brimming with top tips and inspo for

know-how. You can also advise checking out our

customers. Just punch in their room measurements and

online paint visualiser - a 3D representation of their vision.

all client projects.

Instagram - we take the best of the best COAT projects

off you go!

and share with our community.

DELIVERY TIMESCALES

INITIAL STOCK ORDER

By now you will have received your ‘Starter Kit’. This is a curated selection of our bestselling products for display in your store.

All first-time Stockists are set up on a proforma account basis, with a 30% discount applied vs. RRP.

REPLENISHING ORDERS

To replace replenishment stock orders, simply email

collective@coatpaints.com with the subject line: stockist name, date, and the words ‘STOCK ORDER’.

DROPSHIPPING

Dropshipping is the best option for the planet. All our paint is mixed fresh, so simply place your customers order through our website and we’ll ship the order directly to your customer. No overproduction for us, no overstocking for you. Just what’s needed, when it’s needed.

coatpaints.com hello@coatpaints.com @coatpaints +44(0) 7368 870 097