I’ m delighted to share this first edition of our newsletter
Within the rural and equestrian world, the opening months of the year are traditionally a time of quiet preparation - a period of wintering before the pace of spring and the season truly begins
For us, however, the past few months have been anything but still, with client photoshoots and launch events, immersive experiential days and campaign activation.
The year began with a clear focus on our role as a specialist PR and communications agency At a time when industry expertise matters more than ever, we have been strengthening our foundations to ensure our clients are shaping the story, rather than simply following it
We are looking ahead with excitement to a series of new client partnershipscollaborations where we are already making a measurable difference
Even in a busy world, the best ideas often come from small, quiet moments - sometimes from the saddle! Grab a coffee and let us know what you think.
Best wishes, April
With our Senior Account Manager, Jade Middleditch
Growth at Coate PR has always been about more than simply getting bigger It’ s about raising the bar on what we offer
Over the past six months, Jade has been redefining our marketing strategy capability, working with both established brands and emerging businesses to bring greater clarity, direction and long‐term purpose to their stories
Jade brings a distinctive cross‐pollination of experience, combining senior‐level PR principles from the finance and food sectors with a lifelong passion for the countryside
Q1 WRAPPED STRATEGY FIRST
ver more about our growth
Lots of Wednesday bakes in the Coate PR office!
Disco
Farm-Fest Launch Party at The Farmer’ s Dog
A day with Bush Camp at Eynsham Park Estate
Filming day at Cotswold Farm Park with Adam & Ella Henson
The Game Fair Experience Day at Ragley Hall
Tractor Ted launch partnership with Yeo Valley at Bowood House
INSIGHTS FROM THE FIELD
THE ART OF THE PARTNERSHIP
The best partnerships go beyond logos We share how building on shared values and using familiar faces can strengthen brand recognition and create real impact
Discover more
CASE STUDY
COATE PR X AGRIA FEI EVENTING EUROPEAN CHAMPIONSHIP (STABLE EVENTS)
When Agria Blenheim Palace International Horse Trials was awarded the Agria FEI Eventing European Championship, the stakes for the media operation were elevated to a global stage Coate PR managed a comprehensive press office remit that balanced the prestige of a Championship with the heritage of Blenheim From coordinating a high-impact Preview Day to managing real-time results for international outlets, we ensured the story reached millions.
Go behind the scenes
PR IS OFTEN MISUNDERSTOOD
So we set the record straight
“PR is redundant”
We hear it all the time, but
PR isn’t redundant It builds brand advocacy, trust, and reputation
“PR is just print”
Not in reality. The most effective PR campaigns are a hybrid of multiple approaches, using trackable activity to demonstrate to clients that PR really does work.
PR isn’t a buy now button. It’ s the reason people want to buy from you in the first place. “PR doesn’t drive sales”
Make sure to follow us on Instagram and LinkedIn to stay in the loop.
COUNTRY LIVING
On the coffee table
Wildflower Magazine is a beautifully tactile publication that captures the raw, modern spirit of the countryside
As our Senior PR Consultant - and someone with an impeccable feel for modern rural living - Jen Monk has a knack for spotting the brands, details and small rituals that define Cotswold chic.
Here, she shares the quiet luxuries she loves right now
In the wardrobe
I am currently enamoured with With Nothing
Underneath What began as the quest for the perfect shirt has evolved into a movement of effortless, understated elegance
The gastronomic experience
On the shelf
The Right Place by Sophia Money-Coutts is a sharp, witty exploration of finding one's footing, told with her signature charm
On screen
The
indulgence
On the vanity
Ffern is my current favourite fragrance
The brand’ s organic, small-batch approach to perfumery is a masterclass in seasonal storytelling
The fun fact
Thyme remains the gold standard for me Whether it’ s a long lunch at the Ox Barn or a wander through the kitchen gardens, it perfectly encapsulates the 'village within a village' ethos
Shrinking (Apple TV+) is a poignant yet humorous look at the complexities of the human psyche Essential viewing for anyone interested in what makes people tick
Rightmove searching is my go-to method of digital escapism
Whether it’ s a Georgian rectory or a coastal hideaway, the architecture of ‘what if’ is a perennial guilty pleasure
Life at home is currently overseen by four chickens While Meryl and Bianca have claimed their identities, their two counterparts remain blissfully anonymous, though they don't seem to mind
THE CALENDAR
Spring is the heartbeat of the rural calendar
To help you navigate the busiest months of the year, we have curated the essential milestones for your social media and PR strategy. You ’ll also find members of the Coate PR team at these events, so please do come and say hello!
23 - 30 April
Great British Beef Week
6 - 10 May MARS Badminton Horse Trials
- 17 May
International Horse Trials 28 - 31 May
22 - 24 May
The Great British Farm-Fest
Epsom Derby
6 June Cereals
10 - 11 June
Bicton
Henley Royal Regatta
w the full calendar
The Royal Cornwall Show
4 - 6 June
Groundswell
Royal Windsor Horse Show
WHERE TO FIND US
When we ’ re not out at events, we ’ re in the office working on the next one Pop in and say hi, we are always up for a chat and, if you ’ re lucky, there might be some bakes in the office!
The Alliston Centre
Stroud Rd
Cirencester
GL7 6JR
A FINAL NOTE
Recently, April had the pleasure of being invited to speak on the Women Who Work in Fieldsports podcast, where she discussed what it’ s like to run a business that values heritage as much as innovation. We’ ve linked the episode below if you fancy a listen.
Wishing you all the best for a healthy and enjoyable spring season, and we look forward to seeing many of you over the coming months.
