Mediakit2015

THE COAST NEWS GROUP The Coast News

•

The Rancho Santa Fe News

2013-2014

Media Kit your community your newspaper

RANCHO SANTA FE NEWS CIRCULATION & READERSHIP

1. Average net circulation 9,864

Audit & Readership Report - March, 2011

THE COAST NEWS

2. The Rancho Santa Fe News is distributed every other Friday in your area. Do you or someone in your household normally read or look through The Rancho Santa Fe News? (431 Respondents) YES: 340 - 78.9% NO: 91 - 21.1% 3. How long do you keep it before discarding?

59% 1-2 Days; 17% 3-4 Days; 05% 5-6 Days; 19% 1+ Weeks

CIRCULATION & READERSHIP

1. Average net circulation 26,750 2. The Coast News is distributed regularly in your area. Do you or someone in your household normally read or look through The Coast News? YES (516 survey respondents) 3. How long do you keep it before discarding?

61% 1-2 Days; 15% 3-4 Days; 06% 5-6 Days; 18% 1+ Weeks

4. Rancho Santa Fe Review is distributed every Thursday in your area. Do you or someone in your household regularly read or look through Rancho Santa Fe Review?

YES: 298 - 69.1%

NO: 133 - 30.9%

5. Rancho Santa Fe Record is distributed every Thursday in your area. Do you or someone in your household regularly read or look through Rancho Santa Fe Record?

4. Which of the following publications do you also read?

21.9% ........ San Diego Union Tribune 07.9% ........ Both the SD Union & NCTimes 07.9% ........ Pick up SD Reader on weekly basis

YES: 215 - 49.9%

NO: 216 - 50.1%

AGE & INCOME

6. Age: Please select the category that best describes your age.

5. Which of the following publications do you consider your primary source for community news and advertising?

AGE

The Coast News ........................... 62.2% The San Diego Union Tribune ..... 19.2% San Diego Reader ......................... 02.5%

RSF NEWS

18-20.......... 01% 21-24 ......... 03% 25-34 ......... 11% 35-44 ......... 24%

MARKET DEMOS

....... 02% ....... 02% ....... 06% ....... 14%

AGE

RSF NEWS

45-54 ......... 28% 55-64 ......... 19% 65-74 ......... 11% 75+ ............ 03%

MARKET DEMOS

....... 27% ....... 24% ....... 13% ....... 12%

7. Income: What was your household income for last year?

AGE & INCOME

INCOME

6. Age: Please select the category that best describes your age.

AGE

COAST NEWS

MARKET DEMOS

AGE

COAST NEWS

MARKET DEMOS

18-20 ....... 01% ....... 05% 45-54 ....... 26% ....... 20% 21-24 ....... 05% ....... 08% 55-64 ....... 14% ....... 12% 65-74 ....... 09% ....... 07% 25-34 ....... 18% ....... 19% 35-44 ....... 23% ....... 21% 75+ ............ 04% ....... 08% 7. Income: What was your household income for last year?

INCOME

COAST NEWS

MARKET DEMOS

Under $25,000 .... 02% ..... 15% $25-$49,999 ....... 13% ..... 22% $50-$74,999 ....... 23% ..... 18%

INCOME

COAST NEWS

MARKET DEMOS

$75-$99,999 ....... 19% .....14% $100-$149,999 ... 22% ..... 17% Over $150,000 .... 21% ..... 14%

Mechanicals and Deadlines Combo Buys — 50% OFF Rancho Santa Fe News when you buy Coast News. Must pay regular price on most expensive paper. Color and position charges are not discountable.

Deadlines — Space reservation and copy deadline for all products is Friday the week before publication at 5 p.m. Color — Per column inch per paper: $6 ($300 maximum) POSITION SURCHARGES: Banners: (10.25"x2"); - A1 $500; B1 $400 (includes color charge); A3 $300; Back Page or Double Truck: $100; Page A2 or B2: $75; plus any applicable color charges.

Inserts — Open rate: $40 per thousand. $5 per thousand surcharge for zoning. See separate rate sheet for quantities, frequency discounts and zoning details. Call for delivery address. Mechanical Requirements - Printed web offset on regular newsprint. Full Page Image Area: 10.25" wide by 14.5" tall. E-mail: Mac compatible art to: advertising@coastnewsgroup.com. ROP and Classified Ad Width by Columns: 1.625" columns, .0.10" gutters. 2-col.

3.35", 3 col. 5.075", 4 col. 6.8", 5 col. 8.525", 6 col., 10.25". Terms and Conditions - Net due upon publication. A late charge of 1.5% per month will be added onto all unpaid balances over 30 days. Publisher reserves the right to refuse an ad on the basis of objectionable content, fraudulent statements, etc. 15% agency discount applies to agency rate if payment is received within 30 days from billing. The Coast News Group printing error policy: we will reprint that portion of the ad which contained the error at no charge in the next available publication.

RSF NEWS

MARKET DEMOS

Under $25,000 ...... 02% ...... 09% $25-$49,999 .......... 06% ...... 09% $50-$74,999 .......... 14% ...... 10%

INCOME

RSF NEWS

MARKET DEMOS

$75-$99,999 .......... 15% ...... 09% $100-$149,999 ...... 15% ...... 13% Over $150,000 ...... 48% ...... 50%

COMBINED: COAST NEWS & RSF NEWS PLANNED PURCHASES

1. Do your frequently purchase products or services from ads seen in these papers? (Total Respondents: 947) YES: 720 - 76.0% NO: 227 - 24.0% 2. Which of the following products or services do you plan to purchase during the next twelve months? (% = Positive respondents) 11% New Automobile; 12% Used Automobile; 16% Antiques / Auctions; 51% Furniture / Home Furnishings; 21% Major Home Appliance; 19% Home Computers; 48% Home Improvements/Supplies; 42% Television/Electronics; 18% Carpet/Flooring; 47% Automobile Accessories (tires, brakes & service); 50% Lawn & Garden; 31% Florist/Gift Shops; 23% Home Heating/Air Conditioning (service, new equipment); 48% Vacations/Travel; 03% Real Estate; 70% Men’s Apparel; 86% Women’’s Apparel; 39% Children’s Apparel; 02% Boats/Personal Watercraft; 30% Art & Crafts Supplies; 24% Childcare; 29% Education/Classes; 15% Attorney; 23% Veterinarian; 15% Chiropractor; 32% Financial Planner (Retirement, Investing); 68% Tax Advisor/Services; 45% Health Club/Exercise Class; 42% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning); 08% Weight Loss; 40% Lawn Care Service (Maintenance & Landscaping); 46% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo); 59% Pharmacist/Prescription Service; 26% Cellular Phone New/Update Service; 81% Dining & Entertainment; 24% Jewelry; 11% Wedding Supplies; 53% Athletic & Sports Equipment

Reach 108,000 North San Diego County readers

THE COAST NEWS GROUP

FULL PAGE

760-436-9737

6 col. x 14.5” 10.25” x 14.5”

Common ad sizes below Any ad size available as long as columns wide do not exceed inches deep. For example: 4 col x 4” OK. 5 col x 4” not accepted (except for front page banner ads) 6 col. x 2” 10.25” x 2”

1/8 PAGE

1/4 PAGE

1/2 PAGE

3 col. x 7.25” 5.075” x 7.25”

1 col. x 11.5”

3 col. x 3.75”

2 col. x 5.75” 3.35” x 5.75”

1.625” x 11.5”

2 col. x 10.75”

5 col. x 8.75”

3.35” x 10.75”

4 col. x 5.5”

8.525” x 8.75”

6.8” x 5.5”

5.075” x 3.75”

1/2 PAGE

1/2 PAGE

1/2 PAGE

3 col. x 14.5” 4 col. x 10.75” 6.8” x 10.75”

6 col. x 7.25” 10.25” x 7.25”

5.075” x 14.5”

Reach up to 108,000 readers with our...

Business BUILDER Program “TOP OF MIND AWARENESS” GENERATES SALES. Consumers are in and out of the market on a continuous basis shopping for goods and services and are at different stages of the purchasing cycle. Frequency advertising enables brand or product exposure when consumers are in the market and even the smallest ad locks in the lowest rate for larger ads when desired.

Coast ....................Coast News (weekly) RSF ...Rancho Santa Fe News (bi-weekly) 2X3

Coast RSF

1X3

3.35”x3

1.625” x 3”

$108

Coast . . . . . . . $54

color $144

color $72

.....

.........

$84

RSF

.........

color $120

$42

color $60

Combo Buy!

Combo Buy!

Only

Only

171

$

85

$

$225 clr

$112 clr

Prices black & white only - color $6 per col. inch per paper extra These prices based on a 52 week contract

2x2 Coast RSF

3.35”x2

$72 color $96 . . . . . . . . . . $56 color $80 .......

1X2 Coast RSF

1.625” x 2”

$36 color $48 . . . . . . . . . . $28 color $40 .......

Combo Buy!

Combo Buy!

Only

Only

114

$

$150 color

57

$

$75 color

PLUS “Business Builder” advertisers can buy larger ads anytime at our lowest rate!

THE COAST NEWS GROUP The Coast News • Rancho Santa Fe News

760-436-9737

PRINT PRICING SINGLE SHEET 8.5” X 11” 70 # GLOSS COATED / 75 # UNCOATED Quantity (thousands only) ....................... Price/M 5,000 - 9,000 ....................................... $77.00 10,000 - 19,000 ................................. $54.00 20,000 - 29,000 ................................. $38.00 30,000 - 49,000 ................................. $37.00 50,000 - 99,000 ................................. $28.00 100,000 - & Up ................................... $25.00 4 COLOR on Both Sides PRICE Includes Shipping to One Destination

Additional Options .............. Price/M

BLEEDS ............................ $5.00 FOLDING .......................... $5.00 PERFORATION .................$5.00

Product Turnaround Time - Allow 5-8 Days Please allow maximum turnaround time for 75# Uncoated products

INSERTING SPECIFICATIONS The following list will better explain our machine inserting specifications: • Maximum Thickness .......................................0625” (1/16”) • Minimum Thickness ........................................00400” (standard 20# Bond paper) • Maximum Flat Size ........................................ 8.5” x 11” • Minimum Flat Size ......................................... 4.25” x 5.75” (with 5.75” being the leading edge) • Inserts cannot exceed the size of your main product by more than .500” (1/2”) in either direction • No accordion folds • Insert placement is random (non page specific) • Maximum of 5 inserts into your main product before requiring an additional pass Inserts that vary from these requirements will be charged an increased rate on a per thousand basis not to exceed the cost of hand inserting. Understand that there could also be production delays for inserts that do not meet these specifications. Please check with your sales or customer service rep if the inserts you are selling are outside the specifications listed here. Specific placement or unusual inserting request will be quoted on an individual basis.

Online

1

digital ad rates cost per month 3 rotations per spot • with 3 month agreement • with 6 month agreement ...

6a

• with 12 month agreement

10% off 20% off 30% off

NOTE: Early termination will result in being billed the difference between discounts contracted for and discount actually earned.

Flash animation and video accepted

2 ...

6

...

1

$

2

$

3

3

4 ...

6

...

4

5 6a 6

...

6

300 728x90 pixels

300

300x250 pixels

$

250

300x250 pixels

$

200

300x250 pixels

$

175

300x250 pixels

$

225 $ 185 Top position

Digital Liner Ads

...

Call for details The Coast News Group

760.436.9737

5

FREE ...

...

6

All published print ads are published online in our digital edition

You’re in good company ... when you advertise with us

THE COAST NEWS GROUP

Call today.

760.436.9737 advertising@coastnewsgroup.com

“What Advertisers Say About Us.” During our first year here in Encinitas, we advertised every week in the Coast News. By the end of that year everyone we spoke to had heard of our name! After 4 successful years, we believe Coast News was instrumental to building our local name recognition.

Thanks CN! — Malin Lovqvist-Doyle deepFLING Jewelry 466 N Coast Hwy 101, Leucadia, CA 92024 (760) 942-4254 www.deepFLING.com

st-Doyle Malin Lovqvi

“We do a huge world-wide on-line business, but when I want to reach out to my local customers there is no better vehicle than the Coast News. The personal touch they embrace is the same way I have built my business, so it's a great match.”

— Craig Weatherwax Oceanside Photo & Telescope 918 Mission Ave, Oceanside Ca 92054 T: 800-483-6287

Craig Weath

erwax

We have been running our small display ad in the Coast News for the past three years. The response from individuals interested in obtaining new career skills has been excellent. Thank you Coast News!

— William (Bill) Setterlund, CPA

, CPA

) Setterlund

William (Bill

THE ACCOUNTING ACADEMY 1635 Lake San Marcos Drive Suite 108, San Marcos CA 92078 Tel: 760-510-1990 Fax: 760-510-1922

“Choosing to go with the Coast News (group) was a really good choice that has allowed us to talk directly to our customers in the area. We're already seeing results within the first two weeks of our campaign. Additionally the staff has made the process incredibly easy.”

— Detour Salon 594 S. Coast Highway 101 , Encinitas • Ph.: 760 634 1999 Jarrod

“The Coast News provides us with the opportunity to efficiently target our market for our sellers. It also has a longer “shelf life” than other newspapers that we utilize. Our marketing director finds the staff at the paper to be very responsive and helpful.”

— Jeff Hayes Jeff Hayes

Branch Manager Coldwell Banker Encinitas/La Costa (760) 213-0190

AFCP “Best of the Best” Awards Contest PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94

.com THE COAST NEWS

VOL. 23, NO. 31

MAKING WAVES IN YOUR NEIGHBORHOOD

NOV. 21, 2008

COMMUNITY SERVICE/EDITORIAL “The New Face of Heroin” Three-Part Series VOL. 23 , NO. 31

“Great presentation, gripping writing.

This piece made a difference in the community.”

MAKIN

G WAV ES

PRSRT STD U.S. POS TAG PAID E ENCINIT AS, CA

IN YO UR

NEIGH

BORH

OOD

.com

T COA HE S NEW T S

NOV. 21 , 2008

The AFCP is comprised of 3,000 newspapers from across the United States.

GENERAL EXCELLENCE

THE COAST NEWS GROUP The Coast News • Rancho Santa Fe News advertising@coastnewsgroup.com

760-436-9737

THE COAST NEWS GROUP The Coast News • Rancho Santa Fe News

How to get YOUR NEWS in...

The Coast News & The Rancho Santa Fe News PUBLICATION DAYS

The Coast News comes out every Friday Rancho Santa Fe News comes out every other Friday

EDITORIAL CONTENT DEADLINES

The deadline to get something into our publications is 10 days prior to publication.

PRESS RELEASES

If you would like to submit materials for publication, the items should be sent to Community News Editor Jean Gillette at community@coastnewsgroup.com.

Submitted press releases should be no longer than 400 words; if including a photograph, the format should be in a jpeg file with a resolution of 180. The people in the photo should be identified by first and last name, their positions in the photo designated with from “left to right.”

Please include name of the photographer if available, for proper credit. Also, please specify which publication(s) you would like your release to run in. We only run releases one time, and usually closer to the day of the event you are promoting.

CALENDAR

If you have an event you'd like listed in our Community Calendar, please send your Who, What, When and Where to calendar@coastnewsgroup.com at least 10 days prior to publication.

STORY PITCHES/EVENT COVERAGE

If you have a story idea to pitch, would like to request coverage by The Coast News Group or Rancho Santa Fe News, contact Tony Cagala directly at tcagala@coastnewsgroup.com.

If you need to speak with Tony, call him at (760) 436-9737, ext. 117.

ADVERTISING INFORMATION

The primary e-mail for advertising inquiries is: advertising@coastnewsgroup.com.

The deadline for the Coast News and The Rancho Santa Fe News is Friday at 5 p.m.

The advertising rate card and media kit are available for download online at: http://thecoastnews.com/pages/advertising