2016
MEDIA KIT
INSIDE: • About Us • Rate Card • Demographics • Insert/Ad Specifications • Specials/Features • Digital Ad Rates PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92025 PERMIT NO. 94
THE COAST NEWS
• eNewsletter
Inside: 2016 Spring Home & Garden Section VOL. 3, N0. 7
VISTA, SAN MARCOS, ESCONDIDO
• Get Your News In
MARCH 25, 2016
Citracado Parkway extension project draws on By Steve Puterski
IT’S A JUNGLE IN THERE Emi Gannod, 11, observes a Banded Purple Wing butterfly at the San Diego Zoo Safari Park’s Butterfly Jungle exhibit. The exhibit is open now through April 10. Full story on page A2. Photo by Tony Cagala
Community rallies behind
ESCONDIDO — An amendment to the resolution of necessity for the Citracado Parkway extension project was approved Wednesday by the City Council. Debra Lundy, real property manager for the city, said it was needed due to a clerical error, the omissions of deeds to be attached to the land. The adjustment is the only fee parcel being acquired by the city, which is a necessity, she added. The eminent domain project, which has been in the works for several years, will complete the missing section of the roadway between Harmony Grove, Village Parkway and Andreason Drive. The city conducted a review of the project, which was outlined in the
environmental impact report from April 2012. Alternatives were discussed with residents in four community meetings and a trio of public gatherings. “The project as currently designed was located and planned in a manner that will be most compatible with the greatest public good and least private injury,” Lundy said. She also reported the city and property owners have had more than 35 meetings in the past four years to develop the plan. However, the property owners did not submit a counteroffer to the city’s statutory offer on April 14, 2015. According to Lundy, the owners did not feel the offer matched what the land is worth, alTURN TO EXTENSION ON A3
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ABOUT US MISSION STATEMENT: The Coast News has been delivering high-quality news, community voice and storytelling since its inception in 1987. Since then, the news organization has grown into a successful newsgroup covering a majority of San Diego’s populous North County region. The Coast News Group continues to evolve in the way it disseminates the original reporting that is important to the communities it serves, from print to multimedia platforms, while upholding its journalistic integrity that has gained our reputation as being the papers people love. The journalism that is found in The Coast News Group’s papers can be relied on as being based in fact, informed, fair and comprehensive, and speaks to our duty to serve the thousands of readers that seek out our publications. The Coast News Group will always strive to play an important part in informing and contributing to the lives of its readers.
Readers with more money to spend. Reach the North County Coastal affluent community in the 50k + range. Our readers make 40% more than market demographics.
THE
VOL. 3,
COAST
NEW
S
N0. 7
VISTA
PRSR U.S. POST T STD AGE PAID ENCIN ITAS, PERM CA 92025
, SAN
MARC OS, ES COND IDO
Home
Inside 2016 Sp : & Gardering n Secti on
Citracado extensio Parkway n projec t draws MARCH
By Stev e Pute
IT’S A JU
NGLE IN THERE
Emi Gan exhibit nod, 11, obse is ope rves n now through a Banded Purp April 10. le Full stor Wing butterfly y on pag at the e A2. San Dieg
Comm Vista teunity rallies b acher placed ehind on lea ve Photo
By Hoa
by Tony
o Zoo
Cagala
Safari
Park’s
Butterfly Jungle exhi
bit. The
Quach
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the adm Romero inistration to kee at Vista p High Rancho Bue School. na
25, 201 6
on
rski ESC amendm ONDIDO — An environ lution ent to mental the reso port from of nec Citracad impact essi sion proj o Parkwaty for the ternatives April 2012. reWednesd ect was y exten- with residenwere disc AlCouncil ay by approved munity mee ts in four ussed the City of pub comting . lic gath s and a Deb erings. trio “The propertyra Lun managedy, real rently desiproject as city, due tosaid it was r for the cated and gned was curman a needed loner thatplanned omissio clerical attache ns of deeerror, the compatible will be in a adjustmd to the ds to be est public with the most grea good parcel ent is theland. The private inju and leastry,” t the city being acq only fee said. Lun uire dy She also d by ty, she , which is a necessi city add reported - hav and prop The ed. erty own the e had project, eminen in the which t domain meetings more than ers in the 35 years, works forhas been years to dev past four Howeve elop the plan missing will com several . roadway section plete the erty owners r, the did not propny Gro between of the mit a cou ve, Vill subHarmo- city’s stat nteroffe and And r age reason Parkwa April 14, utory offeto the y to The Drive. Lundy, 2015. Acc r on city a revi ordi which ew of theconducted not feel thethe owners ng what was outl proj the landoffer mat did ined in ect, is wor ched the th, alTURN
Republ Abed icans endors over G aspar e TO EXTE
By Aaro
NSION
ON A3
IT NO.
94
OUR HISTORY Reach over 100,000 affluent readers through The Coast News Group. The Coast News delivers: Camp Pendleton, Oceanside, Carlsbad, La Costa, Encinitas, Olivenhain, Cardiff, Solana Beach, Del Mar and Carmel Valley. The Coast News Inland Edition serves: Vista, San Marcos and Escondido. The Rancho Santa Fe News serves: Rancho Santa Fe, Santaluz, Fairbanks Ranch and Rancho Pacifica. This is the only newspaper group that guarantees 100% coverage of these three extremely affluent communities. The Coast News Group is locally owned. It was started 28 years ago by a single father with a 3 year old son who is now the assistant publisher and sales manager. Our roots run deep. We really care about the communities we serve. We care about our readers and our advertisers. We are dedicated to making your ads work. We have many advertisers that have been with us over 20 years - true testimonials to the results we can bring to your business. Our graphics and editorial people are the best in the business. Our office walls are covered with editorial excellence awards. It is no brag to say our papers are among the finest in the USA at this very moment.
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Serving North County 28 yrs.
n
Burg REGION in — The
Coun-
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The Coast News Group - Media Kit 2016 - 760.436.9737
THE
VOL. 3,
COAS
T NEWS
N0. 7
VISTA,
PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025
SAN MARCO
Home
S, ESCON DIDO
Inside: 2016 Spring & Garden Section
Citracado extension Parkway project draws MARCH
By Steve
IT’S A JUN
GLE IN
Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.
THERE
Comm unity ral Vista tea lies cher pla behind ced on leave Photo
By Hoa
by Tony
Diego
Cagala
Zoo Safari
Park’s
Butterfly
Jungle
exhibit.
Quach
VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-
the administr Romero ation to keep at Vista High Rancho Buena School.
The
Puterski
Republica ns endo Abed rse over Gasp ar TO EXTENSION
By Aaron
Burgin
REGION
— The
Coun-
ON A3
NO. 94
25, 2016
on
ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN
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The Coast News Group - Media Kit 2016 - 760.436.9737
THE
VOL. 3,
COAS
T NEWS
N0. 7
VISTA,
PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025
SAN MARCO
Home
S, ESCON DIDO
Inside: 2016 Spring & Garden Section
Citracado extension Parkway project draws MARCH
By Steve
IT’S A JUN
GLE IN
Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.
THERE
Comm unity ral Vista tea lies cher pla behind ced on leave Photo
By Hoa
by Tony
Diego
Cagala
Zoo Safari
Park’s
Butterfly
Jungle
exhibit.
Quach
VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-
the administr Romero ation to keep at Vista High Rancho Buena School.
The
Puterski
Republica ns endo Abed rse over Gasp ar TO EXTENSION
By Aaron
Burgin
REGION
— The
Coun-
ON A3
NO. 94
25, 2016
on
ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN
DEMOGRAPHICS AUDIT & READERSHIP REPORT —JUNE 2015 What does this mean? It means that, as a publication, audited by the Circulation Verification Council (CVC), we have a clear understanding of our impact, including the number of households we reach, how much we’re read, and our influence on purchasing decisions. When it comes to serving readers and advertisers, CVC is the standard.
The Coast News Group
2. 3. 4. 5. 6.
Average net circulation Coast News - 19,514 Rancho Santa Fe News - 9,868 Inland Edition - 9,983 The Coast News is distributed regularly in your area. Do you or someone in your household normally read or look through The Coast News? YES (503 survey respondents) Do you frequently purchase products or services from ads seen in the (appropriate Coast News, Inc publication)? 74% Yes; 26% No How long do you keep it before discarding? 36% 1-2 Days; 29% 3-4 Days; 16% 5-6 Days; 19% 1+ Weeks Which of the following publications do you also read?* 21.5% ........ San Diego Union Tribune 07.6% ......... Pick up SD Reader on weekly basis Which of the following publications do you consider your primary source for community news and advertising?* The Coast News ............................. 76.3% The San Diego Union Tribune ..... 18.5% San Diego Reader ......................... 00.0% Other ............................................... 05.2%
AGE, INCOME, GENDER, EDUCATION
6. Age: Please select the category that best describes your age. READER MARKET DEMOS DEMOS 18-20.............00%...............06% 21-24.............03%...............08% 25-34.............15%...............19% 35-44.............20%...............17%
AGE
AGE
READER DEMOS
household income for last year? INCOME
READER MARKET DEMOS DEMOS
Under $15,000 ......00% ...........08% $15-$24,999 ...........01% ...........06% $25-$34,999...........03% ...........08% $35-$49,999...........08% ...........12% $50-$74,999 ...........19% ...........16%
INCOME
READERMARKET MARKET DEMOS DEMOS DEMOS
$75-$99,999...........17% ...........13% $100-$124,999......12% ...........10% $125-$149,999......10% ...........07% $150-$199,999......14% ...........09% over $200,000 .......16% ...........11%
8. Gender: (Voice recognition - Gender Bias Rotation)
CIRCULATION & READERSHIP
1.
7. Income: What category best describes your combined annual
MARKET DEMOS
45-54.............23%...............19% 55-64.............22%...............15% 65-74.............14%...............08% 75+.................03%..............05%
GENDER
READER MARKET DEMOS DEMOS
Male readers.....................................................................................44%..............50% Female readers.................................................................................56%..............50%
9.
What is the highest level of education you have obtained?
READER MARKET DEMOS DEMOS Some High School or Less..........................................................00%..............14% Graduated High School................................................................15%.................6% Some College..................................................................................36%..............32% Graduated College.........................................................................31%............. 23% Completed Master Graduate......................................................13%............. 10% Completed Professional Degree................................................04%..............10% Completed Doctorate Graduate.................................................01%............ 02% EDUCATION LEVEL
10. Which of the following products or services do you plan to purchase during the next twelve months? 21% New Automobile, 19% Used Automobile, 14% Antiques/Auctions, 43% Furniture/ Home Furnishings, 19% Major Home Appliance, 18% Coputers/Tablets/Laptops, 32% Home Improvements/ Home Improvement Supplies, 34% Television/Electronics, 16% Carpet/Flooring, 58% Automobile Accessories (Tires, Brakes & Service), 42% Lawn & Garden Supplies, 33% Florist/Gift Shops, 18% Home Heating & Air Conditioning (Service, New Equipment), 63% Vacations/Travel, 10% Real Estate, 65% Men’s Apparel, 72% Women’s Apparel, 40% Children’s Apparel, 03% Boats/ Personal Watercraft, 15% Art & Crafts Supplies, 16% Childcare, 32% Education/Classes, 10% Attorney, 29% Veterinarian, 19% Chiropractor, 28% Financial Planner (Retirement, Investing), 66% Tax Advisor/Services, 42% Health Club/Exercise Class, 48% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning), 14% Weight Loss, 36% Lawn Care Service (Maintenance & Landscaping), 30% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo), 65% Pharmacist/Prescription Service, 28% Cell Phone Or Smart Phone (New Service Or Update Service), 88% Dining & Entertainment, 28% Jewelry, 09% Wedding Supplies, 35% Athletic & Sports Equipment, 04% Motorcycles / ATV’s
THE
VOL. 3,
COAS
T NEWS
N0. 7
VISTA,
PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025
SAN MARCO
Home
S, ESCON DIDO
Inside: 2016 Spring & Garden Section
Citracado extension Parkway project draws MARCH
By Steve
IT’S A JUN
*Data from 2013
GLE IN
Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.
THERE
Comm unity ral Vista tea lies cher pla behind ced on leave Photo
By Hoa
The Coast News Group - Media Kit 2016 - 760.436.9737
by Tony
Diego
Cagala
Zoo Safari
Park’s
Butterfly
Jungle
exhibit.
Quach
VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-
the administr Romero ation to keep at Vista High Rancho Buena School.
The
Puterski
Republica ns endo Abed rse over Gasp ar TO EXTENSION
By Aaron
Burgin
REGION
— The
Coun-
ON A3
NO. 94
25, 2016
on
ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN
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AD SPECIFICATIONS DEADLINES: Space reservation and ad copy deadline is Friday at 3:00 PM, 7 days prior to the publication date. GUARANTEED POSITIONS: Banners (10.25” x 2” 4-color): A1: $500, B1: $400; A3: $300; Back page or double-truck: $100 surcharge, color forced-buy; A2 or B2: $75 surcharge. Ask your rep for position on feature pages. FTP INFORMATION: Large file size ads that are too big to e-mail can be uploaded to our FTP at: host: ftp.coastnewsgroup.com; user: graphics@thecoastnews.com password: coast001 Google Drive, Dropbox or other file-sharing platforms accepted GRAPHIC GUIDELINES: PDF files preferred (EPS, JPEG, InDesign, & Photoshop files accepted). CMYK color, fonts outlined and image layers flattened. THE
VOL. 3,
COAS
T NEWS
N0. 7
VISTA,
PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025
SAN MARCO
Home
S, ESCON DIDO
Inside: 2016 Spring & Garden Section
Citracado extension Parkway project draws MARCH
By Steve
IT’S A JUN
GLE IN
Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.
THERE
Comm unity ral Vista tea lies cher pla behind ced on leave Photo
By Hoa
The Coast News Group - Media Kit 2016 - 760.436.9737
by Tony
Diego
Cagala
Zoo Safari
Park’s
Butterfly
Jungle
exhibit.
Quach
VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-
the administr Romero ation to keep at Vista High Rancho Buena School.
The
Puterski
Republica ns endo Abed rse over Gasp ar TO EXTENSION
By Aaron
Burgin
REGION
— The
Coun-
ON A3
NO. 94
25, 2016
on
ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN
SPECIALS/FEATURES home& garden
B6
spring 2015
T HE C OAST NEWS
MAY 15, 2015
SUMMER F UN & L EARNING City of Vista...
Fun is just around the corner With summer just around the corner, now is the time to start looking into what to do with the kids to keep them busy. The City of Vista has just what you need. We offer several all-inclusive camps for grades Kindergarten through eighth. For the middle school grades 5 – 8, we offer Adventure Camp which is a traveling camp that goes on a field trip every day! For the more active, athletic child in grades 1 –
6 we have our Sports Camp with 1 field trip per week. And of course, we have our traditional camp for grades K – 5 that offers plenty of arts & crafts along with games and activities and one field trip per week. Each camp is based on a weekly theme such as ‘Frozen’, ‘Sweet Summertime’, ‘Mysteries of Science’, ‘Food Frenzie’ and more. All camps include before & after care, at least one field trip per week,
one camp T-shirt, lunch, 2 snacks, and special camp days every Friday for NO ADDITIONAL COST! City of Vista Day Camp staff are busy planning for the summer activities and can’t wait to get started. Registration is now open. For more information on weekly themes and trips please visit our website at vistarecreation.com and choose Summer Day Camps or give us a call at (760) 643-5272 or e-mail at kcrawford@ cityofvista.com.
A summer camp you’ll love! A San Diego Sleep-Away Camp for ages 10-17. Love Fox or get your money back!
Get your exclusive $100 Discount using the coupon code “coastnews”!
(855) FOX-CAMP — www.foxmountainadventures.com
Fox Mountain Adventures is a traditional sleepaway summer camp in San Diego for ages 10-17 that you will absolutely love, guaranteed! Experience immersive nighttime laser tag missions through camp, make movies with friends and screen them pool-side under the stars at our floating film festival, create skits and eat s’mores around the campfire, and choose from over 50 activities and electives! Plus, campers love the air conditioned cabins, comfortable beds, delicious camp menu, and highly
skilled staff who ensure campers are safe, engaged, and having an absolute blast. Fox families rave about how their campers grow in new and impactful ways all while having a ton of fun. If you are not satisfied that your camper gained value from Fox Mountain Adventures, they will give you back every penny you paid. Fox stands behind their camp 100%, and think you should be able to try it riskfree with the satisfaction guarantee! Plus, save an extra $100 per week using the coupon
code “coastnews” when you enroll! Fox Mountain Adventures offers three programs: Overnight Adventure (ages 10-15), Leaders in Training (16-17) and High School Improv Camp (grades 9-12). Come for one week or stay all summer! Simply visit www.foxmountainadventures.com to learn more and enroll. Register today - Spaces are limited! Fox Mountain Adventures is accredited by the American Camp Association, following 250+ health and safety standards.
Breaking the mold at Horizon Prep Horizon Prep is chal- losophy, history and the emphasis is on the learning lenging the current di- arts. “Grammar, Logic and and equipping students to
Spring/Fall Home & Garden
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Summer Fun & Learning
In early spring & fall a special supplement to the paper includes exclusively home and garden ads and content. Advertisers can get editorial and discounted ads with this promotion.
Promote your restaurant along side Lick the Plate columnist, David Boylan and world-famous Wine Connoisseur, Frank Mangio as they highlight local dining on a weekly basis.
This popular feature includes ads next to editorial allowing parents to learn about local programs during the spring in anticipation of the summer months.
A16
T HE C OAST NEWS
M ARKETPLACE NEWS
MARCH 6, 2015
APRIL 17, 2015 Items on this page are paid for by the provider of the article. If you would like an article on this page, please call (76) 436-9737
Witness the future of medical aesthetics
CARLSBAD — BodiSculpt has long been a premiere spot for North County residents looking to improve their appearance through weight-loss technology and other nonsurgical procedures. Now they have expanded their offerings, and are a full-service medical spa on the cutting edge of the industry. “We’re doing things now that San Diego has never seen before,” Manager Mindi Zehnder said. While BodiSculpt has always delivered measurable results for their clients, Zehnder said exciting new technologies offer even more drastic improvements. One service that has become extremely popular all over the world is CoolSculpting, which literally freezes stubborn fat in its tracks. “You hook up the CoolSculpting machine to the body part that is problematic,” Zehnder said. “It uses cold energy to per-
manently destroy the fat cells.” Among the benefits of CoolSculpting are there are no needles, no special diets, and no surgery required. And with zero downtime, clients are able to get back to their busy lives immediately following the procedure. The high demand for CoolSculpting means that it is readily available. BodiSculpt, however, ups the game with the use of some exclusive and new technology. “With CoolSculpting, clients see results in eight weeks,” Zehnder said. “But at BodiSculpt we pair CoolSculpting with another technology and we offer our clients results in just three weeks!” Not only will the results be faster, they will also be better. “Our clients also enjoy a 20 percent better result than if they had just done CoolSculpting alone.” Beyond the advancements in weight-loss tech-
BEFORE
AFTER
Actual Bodisculpt patient. Courtesy photo
nology, BodiSculpt offers the latest in cosmetic injectables. “We’re offering filler facials that reduce the amount of Botox used,” Zehnder said. Brow lifts that don’t use Botox are also available. Also new to BodiSculpt is hair growth and restoration. “We have added nonsurgical hair growth and
restoration, that requires no down time,” Zehnder said. “We guarantee that after one treatment a client gets 150 new hairs per square inch. Not only that, our clients see a 50 percent reduction in gray hair, and 20 percent thicker, more vibrant hair.” Zehnder added that the team at BodiSculpt be-
BodiSculpt manager Zehnder. Courtesy photo
Mindi
lieves in their products so much, they offer a 100 percent guarantee. “We offer a lifetime guarantee on laser hair removal and clients will be hair free within six months,” Zehnder said. The BodiSculpt team is excited to share everything they offer with the community during an all-day open house on April 25. “We are going to be doing live dem-
os of all of our services,” Zehnder said. “We are also doing prize giveaways, and anyone who comes will be entered into our grand prize, a $10,000 “Mommy Makeover.’” If people RSVP, they will receive complimentary Fraxel. “We are also launching our new ambassador program,” Zehnder said. “This is a way for our clients to receive free services.” The presentation for the ambassador program will be held at noon. BodiSculpt’s open house will be held from 10 a.m. to 4 p.m. April 25 at 5650 El Camino Real in Carlsbad. For more information, to RSVP or if you would like to participate in a live demo, call (760) 9301301. BodiSculpt’s regular business hours have been extended to 9 a.m. to 7 p.m. Monday through Friday and Saturday from 10 a.m. to 4 p.m.
Other Features: • Summer Special • Holiday Special • Non Profit Rates
A helping hand leads to a valuable and caring friendship SOLANA BEACH — Asking for help is never easy. Especially for a man like Dr. Peter Esteran, who spent a career caring for others. With his grown sons living in the midwest, and having lost his wife four years earlier, Esteran found himself finally ready to accept a helping hand. Kathryn Johnston, owner of Seniors Helping Seniors San Diego North County, was contacted by Esteran’s family nearly two years ago. At the time Es-
ers that he got along well with, but when he met John Martin, the match had been made. Esteran, 91, took an immediate shine to Martin, 62. “He is a very likeable person,” he said. Martin lives just a few miles away from the assisted living facility Esteran now lives in. They get together at least once a week to do Esteran’s shopping, go to doctors appointments and do other errands. When time permits, the two like to
also cared for a terminally ill colleague of mine. He had no family. I took care of his needs. I was with him every day for about the last six months of his life.” In their many visits together, Esteran has learned a lot about Martin’s extensive background in helping others. “He’s had a very interesting life and has accomplished a lot of good,” Esteran said. “And that’s in addition to his relationship with me.” Martin had plenty of
B5
T HE C OAST NEWS
EDUCATIONAL OPPORTUNITIES
Summer Baseball and Softball Camp
for balance.” Martin noted the importance of allowing Esteran to maintain his dignity and humanity, but while also in keeping him safe.“We love telling each other stories,” Martin said. “I tell him about myself, and he tells me about his background. He was a doctor, but he was also part of the U.S. Army during the D-Day invasion of France. Many is his unit were killed and he was badly wounded.” Martin said the two are also both avid golf fans, and
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Summer baseball or softball camp for boys and girls ages 4-12 is the greatest experience any young player could ever wish for. When attending Allstar Baseball & Softball Academy and Little Rookies TBall, Pitching Machine and Softball Summer Camp the kids have a total blast while enhancing all their skills at hitting, fielding, throwing, base running, catching, pitching, live games and so much more! Now in it's 23rd great year in San Diego County, Coach Kurtis Swanberg and his very professional staff instruct the players each day to become
If you wish to have your child learn how to play the game of baseball, send them to Coach Kurtis, his instruction is superior.” Mike Sweeney
Kansas City Royals, 5 Time Allstar
the complete player improving their game in every way. His camps are considered one of the finest offered anywhere and the players come back over and over to his program. Pizza days, ice cream, baseball cards, trophies for all players
plus this Summers Special Guest Star at every camp is former San Diego Padre and Cy Young Award winner, Randy Jones. Randy will visit the players at each camp, and as a special gift sign them a personally autographed baseball to take home with them. Full day, half day or single day is offered to support all your summer activities. Don't miss out on this amazing camp experience. Classes fill fast so reserve your spot soon. Register at allstarbaseball.com, littlerookiestballschool. com, and littlerookiespitchi ng m ac h i ne s c ho ol .com . Hope to see you at camp!
Randy Jones
Maximizing your Social Security benefits The Social Security Act of 1935 ensured that hard working Americans would have income to support them during retirement. Over time, Social Security may have reduced worries about retirement to the point that many people don’t give their Social Security a second thought. With a little planning, you can receive more in Social Security benefits than expected as well as learn how to leverage other sources of income for retirement. Social Security is not straight forward for most people. In fact, there are strategies you can employ to maximize the benefits you are eligible to receive – particularly among married, divorced and widowed individuals. Please join us for a Private
Social Security Workshop at the Crossings Golf Course, where you will be provided with critical informationtohelpyoumaximize your Social Security benefits. Important Social Security facts to be covered in the workshop include; What is the current status of Social Security? When is the optimal time for you to start collecting Social Security? How can you maximize benefits for yourself and your spouse? What are delayed retirement credits? How can you coordinate Social Security benefits with other retirement assets to maximize your retirement income? This FREE informative workshop will be held at The Crossings At Carlsbad at 5800 The Crossings Dr., Carlsbad, CA 92008. Join us for a FREE
CONTINENTAL BREAKFAST, Saturday, March 14, 2015 at 10:30am. Reservations are required, so please call today. We are expecting a capacity audience and seating is limited, please guarantee your attendance by calling Serena at 760-642-2678. A special thank you to those who attend, all guests will receive a FREE Social Security Guide! We are providing this valuable information pertaining to your Social Security benefits at no cost. Please understand, we are not affiliated with the Social Security Administration and we do not provide any legal or tax advice, nor promote, market or recommend any tax plan or arrangement.
Local charter school is currently enrolling, now with two locations
Educational Opportunities This popular feature includes ads next to editorial allowing parents to learn about local educational programs in North County.
THE
VOL. 3,
COAS
T NEWS
N0. 7
VISTA,
PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025
SAN MARCO
Home
S, ESCON DIDO
Inside: 2016 Spring & Garden Section
Citracado extension Parkway project draws MARCH
By Steve
IT’S A JUN
GLE IN
Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.
THERE
Comm unity ral Vista tea lies cher pla behind ced on leave Photo
By Hoa
The Coast News Group - Media Kit 2016 - 760.436.9737
by Tony
Diego
Cagala
Zoo Safari
Park’s
Butterfly
Jungle
exhibit.
Quach
VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-
the administr Romero ation to keep at Vista High Rancho Buena School.
The
Puterski
Republica ns endo Abed rse over Gasp ar TO EXTENSION
By Aaron
Burgin
REGION
— The
Coun-
ON A3
NO. 94
25, 2016
on
ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN
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THE
VOL. 3,
COAS
T NEWS
N0. 7
VISTA,
PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025
SAN MARCO
Home
S, ESCON DIDO
Inside: 2016 Spring & Garden Section
Citracado extension Parkway project draws MARCH
By Steve
IT’S A JUN
GLE IN
Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.
THERE
Comm unity ral Vista tea lies cher pla behind ced on leave Photo
By Hoa
The Coast News Group - Media Kit 2016 - 760.436.9737
by Tony
Diego
Cagala
Zoo Safari
Park’s
Butterfly
Jungle
exhibit.
Quach
VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-
the administr Romero ation to keep at Vista High Rancho Buena School.
The
Puterski
Republica ns endo Abed rse over Gasp ar TO EXTENSION
By Aaron
Burgin
REGION
— The
Coun-
ON A3
NO. 94
25, 2016
on
ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN
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THE
VOL. 3,
COAS
T NEWS
N0. 7
VISTA,
SAN MARCO
PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025 NO. 94
Home
S, ESCON DIDO
Inside: 2016 Spring & Garden Section
Citracado extension Parkway project draws MARCH
By Steve
IT’S A JUN
GLE IN
Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.
THERE
Comm unity ral Vista tea lies cher pla behind ced on leave Photo
By Hoa
by Tony
Diego
Cagala
Zoo Safari
Park’s
Butterfly
Jungle
exhibit.
Quach
VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-
the administr Romero ation to keep at Vista High Rancho Buena School.
The
Puterski
25, 2016
on
ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to Lundy, on a review city According conducted the not feel owners of the which was outlined did project, what the the offer land is matched in the worth, alTURN
Republica ns endo Abed rse over Gasp ar TO EXTENSION
By Aaron
ON A3
Burgin
REGION
— The
Coun-
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The Coast News Group - Media Kit 2016 - 760.436.9737
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EDITORIAL CONTENT DEADLINES The deadline to get something into our publications is 14 days prior to publication
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VOL. 3,
COAS
T NEWS
N0. 7
VISTA,
PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025
SAN MARCO
Home
S, ESCON DIDO
Inside: 2016 Spring & Garden Section
Citracado extension Parkway project draws MARCH
By Steve
IT’S A JUN
GLE IN
Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.
THERE
Comm unity ral Vista tea lies cher pla behind ced on leave Photo
By Hoa
The Coast News Group - Media Kit 2016 - 760.436.9737
by Tony
Diego
Cagala
Zoo Safari
Park’s
Butterfly
Jungle
exhibit.
Quach
VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-
the administr Romero ation to keep at Vista High Rancho Buena School.
The
Puterski
Republica ns endo Abed rse over Gasp ar TO EXTENSION
By Aaron
Burgin
REGION
— The
Coun-
ON A3
NO. 94
25, 2016
on
ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN
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THE
VOL. 3,
COAS
T NEWS
N0. 7
VISTA,
PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025
SAN MARCO
Home
S, ESCON DIDO
Inside: 2016 Spring & Garden Section
Citracado extension Parkway project draws MARCH
By Steve
IT’S A JUN
GLE IN
Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.
THERE
Comm unity ral Vista tea lies cher pla behind ced on leave Photo
By Hoa
The Coast News Group - Media Kit 2016 - 760.436.9737
by Tony
Diego
Cagala
Zoo Safari
Park’s
Butterfly
Jungle
exhibit.
Quach
VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-
the administr Romero ation to keep at Vista High Rancho Buena School.
The
Puterski
Republica ns endo Abed rse over Gasp ar TO EXTENSION
By Aaron
Burgin
REGION
— The
Coun-
ON A3
NO. 94
25, 2016
on
ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN