Meet Brett:

The Jensen Beach-Based Lure Maker Who Makes You Feel Like Family

By Chris Sharp

In the fishing world, there are a lot of lure making companies you can choose from. You have hard baits, soft baits, flies and so many more. But when you have a company making lures in your own backyard and everyone is welcomed, that is hard to find. Henn Lures, founded in 2020 by Bret Henninger, second generation Florida born waterman, brings that old style, everyone is welcomed, which has been lost in a lot of lure makers.

Custom-made lures that catch fish of any color that you can dream, he makes. Each lure is handpoured, painted and tied in Jensen Beach Florida. Whether it be the Shrinnow or the Ocho, these lures catch fish. But the most important thing about this company is that it is made locally and made by a person who cares about you—you are not just another number. That practice has been lost over the years and when I walked in and walked out, I had made a new friend. I wasn’t just a customer, I was family.

I have fished for over 42 years in Jensen Beach and wish back throughout the years I had a connection with a company that cared about me, like Henn Lures and Brett.

Buy local! Tight lines!